CC - Item 4C - Conference and Exposition - San Jose - September - 16-18, 2009ROSEMEAD CITY COUNCIL
STAFF REPORT
TO: THE HONORABLE MAYOR AND CITY COUNCIL
FROM: JEFF ALLRED, CITY MANAGE
DATE: AUGUST 11, 2009
SUBJECT: LEAGUE OF CALIFORNIA CITIES 2009 ANNUAL CONFERENCE AND
EXPOSITION - SAN JOSE - SEPTEMBER 16-18, 2009
SUMMARY
Attached for your review is information regarding the League of California Cities 2009
Annual Conference and Exposition, set to take place September 16-18, 2009, in San
Jose.
Staff Recommendation
Staff recommends that the City Council authorize any Council Member, the City
Attorney, the City Manager, or a staff designee to attend the event at City expense.
ANALYSIS
Conference sessions will include: City Council & Department Heads Roles and
Responsibilities; City Finances; Economic Development & New Opportunities for
Revenue, Housing Issues; Public Safety; Environmental Quality and more.
FINANCIAL REVIEW
Expenses for this conference is included in the 2009-10 Budget.
PUBLIC NOTICE PROCESS
This item has been noticed through the regular agenda notification process.
Submitted by:
Jan Saavedra
Executive Assistant
Attachment A: Conference Brochure
ITEM NO.
APPROVED FOR CITY COUNCIL AGENDA:
SEPTEMBER 16-18, 2009
L LEAGUE
CITIES
strong cities Jc~~ • Strong ration
strong cities • strong state • strong nation
)A'. j,,SE I&OIN V E N I I C N `E%TE.R, SEPTEMBER ;h , _J i9
A NOTE FROM THE PRESIDENT
I have been proud to represent
the League and California cities
this year. We worked together, as
local officials, city departments,
and League staff, to keep local
governments strong and ensure
that our messages are heard.
It's been a challenging year for
JUDY MITCHELL California's 480 cities and our
state. The weakened economy
has required almost all cf our cities to make tough choices.
During this difficult time, we've seen that working together
through the League is crucial to our efforts to protect our
local funds, foster local economic development, and protect
the ability of our cities to make our own decisions about local
needs and priorities.
Working through the League, cities were able to emerge from
the very difficult December-February state budget process with
their revenues largely intact. We led the way in producing timely,
comprehensive information on how our cities could access the
federal stimulus funds we need for housing, transportation,
public safety, the environment, energy assistance and broadband
access. Funding from the 2006 Infrastructure Bonds is generating
local jobs and rebuilding our local streets and roads. California
cities are taking the lead on climate change and implementing
strategies to reduce their greenhouse gas emissions and promote
efficiency. We are working on water issues that are crucial to
the well being of our state. We have also been active on coastal
issues. Protecting local land use authority and retaining local
revenues for local services remain top priorities.
Our hard work and success at the local level continues to enhance
our communities and we need your involvement to preserve
our "Strong Cities - Strong State - Strong Nation." In these tight
economic times, please make the sometimes difficult but valuable
decision to join us at the Annual Conference. It will benefit each of
you personally; it will enhance your city, and will contribute to the
future of California.
Judy Mitchell, President, League of California Cities
Mayor, City of Rolling Hills Estates
MAYOR'S WELCOME
Dear Friends,
As Mayor of the City of San Jose,
it is my privilege to welcome our
distinguished guests to the San
Jose McEnery Convention Center
for the League of California Cities
Annual Conference & Expo.
The theme of this year's CHUCK REED
conference, "Strong Cities.
Strong State, Strong Nation,"
reflects how closely our state and national interests are
impacted by the collective vitality of our cities. I look forward
to joining together to help address mutual concerns within our
communities while working towards a more vibrant future.
My appreciation goes out to the League of California Cities
for their continued work in supporting local efforts and
ensuring government accountability on the state and federal
level. I hope that everyone has a pleasant and productive
experience in San Jose.
Sincerely,
LEAGUE OF CALIFORNIA CITIES 2009 ANNUAL CONFERENCE & EXPO
Chuck Reed
Mayor, City of San Jose
REGISTER ONLINE AT WWW CACITIES QRGIAC
WEDNESDAY, SEPTEMBER 16
9:00 a.m
9:00-10:30 a.m
11:00-12:30 p.m
12:30-1:30 p.m
2:00-3:30 p.m
4:00-6:00 p.m
6:00-7:30 p.m
THURSDAY, SE
7:30 a.m.
7:45-9:00 a.m.
9:30-10:45 a.m.
11:00 a.m.-5:00 p.m.
11:15 a.m.-12:45 p.m.
Registration and CityBooks open at Convention Center
Thursday policy committees (adjacent hotel TBD)
Friday policy committees (adjacent hotel TBD)
First Time Attendee Orientation
Concurrent Sessions
Opening General Session-Annual Report and Keynote Address
San Jose Host City Reception at Tech Museum
(Please do not schedule any competing events at this time)
PTEMBER 17
Registration and CityBooks Open at Convention Center
Department Meetings (conference registration required)
General Session Keynote Address
Expo Open
Institute for Local Government Luncheon Symposium (additional fee
11:30 a.m.-12:45 p.m. Lunch on Expo Floor
1:00-2:30 p.m. Concurrent Sessions
3:00-5:00 p.m. Concurrent Sessions
4:00-5:30 p.m. General Resolutions Committee
Evening CitiPAC, League Partner and Caucus Events
FRIDAY, SEPTEMBER 18
7:30 a.m.
Registration and CityBooks Open
7:30-8:45 a.m.
Regional Networking Breakfasts as offered
(Contact your Regional Rep-additional fee may apply)
8:15-9:30 a.m.
Board of Directors and Partners Recognition Breakfast
9:30-11:00 a.m.
Board of Directors Meeting
9:00 -10:30 a.m.
Concurrent Sessions
10:15 a.m. -1:45 p.m. Expo Open
11:00 a.m. -12:15 p.m. Concurrent Sessions
12:15 -1:30 p.m. Expo Lunch-around
1:30 -2:45 p.m. Concurrent Sessions
3:15 -6:00 p.m. Closing General Session
Keynote Address, Installation of New Board and Officers
Concluding Annual Business Meeting -General Assembly
(voting delegates required to register and stay until conclusion)
2009 ANNUAL CONFERENCE & EXPO LEAGUE OF CALIFORNIA CITIES
strong cities • strong state • strong nation
SAN CSE CONVENT ON CENTER SEPTEMBER 1b-i`, ;~C;)9
HOW TO PARTICIPATE IN THE LEAGUES ANNUAL CONFERENCE
RESOLUTIONS PROCESS
Policy development is a key part of the League's legislative
effectiveness. The League's Annual Conference Resolutions
process is one way that city officials can directly participate
in the development of League policy. The 2009 Annual
Conference Resolution Calendar of Events identifies the key
points in the process.
Submission of Resolutions
Any elected or appointed city official, individual city, division,
department, policy committee, or the board of directors may
submit a resolution for consideration at the conference.
Resolutions must be submitted to the League's Sacramento
office no later than 60 days prior to the opening of the
conference. Resolutions should focus on direct municipal
issues of statewide importance.
Consideration at the Conference
The League President refers the resolutions to the League policy
committees for review and recommendation at the Conference.
Resolutions are next considered by the General Resolutions
Committee (GRC), which consists of representatives from each
division, department, policy committee and individuals appointed
by the League President. Resolutions that are approved by the
GRC, and resolutions that are approved by the policy committees,
but not approved by the GRC, are next considered by the General
Assembly. Resolutions approved by the General Assembly
become League policy. Other action on resolutions can be: refer
back to a policy committee, amend, disapprove, or no action.
Late-Breaking Issues
Resolutions to address late-breaking issues may be introduced
by petition at the Annual Conference. To qualify, a petitioned
resolution must be signed by 10 percent of the voting delegates
and submitted at least 24 hours before the beginning of the
Concluding General Assembly (Deadline: 3:15 p.m., Thursday,
September 17, 2009). All qualified petitioned resolutions are
forwarded to the General Assembly for consideration, regardless
of the action recommended by the GRC.
2009 RESOLUTIONS CALENDAR AND DEADLINES
Before the Conference
Thursday, July 2
Deadline for submitting appointments to the General
Resolutions Committee.
Friday, July 17, 5:00 p.m.
Deadline for submittals by regular mail; OR
Saturday, July 18, midnight
For submittals by e-mail or fax. Deadline for submitting
resolutions to the League office.
Early August
Resolutions distributed to city officials and posted on
the League website.
At the Conference
Wednesday, September 16, 9:00-10:30 a.m. (Thursday
committees); 11:00 a.m.-12:30 p.m. (Friday committees)
Policy committees meet to review resolutions and make
recommendations to the General Resolutions Committee
on resolutions assigned to each committee.
Thursday, September 17, 3:15 p.m.
Deadline to submit signatures to qualify a petitioned resolution.
Thursday, September 17, 4:00 p.m.
General Resolutions Committee meets to consider and make
recommendations on resolutions.
Friday, September 18, 3:15 p.m.
Consideration of resolutions by cities in the General Assembly
at the Annual Business Meeting. (Voting Delegates must be
registered at conference and must stay until conclusion of
voting. They may register for Friday only.)
0
LEAGUE OF CALIFORNIA CITIES 2009 ANNUAL CONFERENCE & EXPO
REGISTER ONLINE AT WWW CACITIES ORGrAC
TRANSFORMING CITIES USING SOCIAL MEDIA
Charlene Li. Author and Expert on Social Media and Marketing
Thursday, September 17
Charlene Li is an influential thought leader and guide on emerging technologies, with a specific focus on
social technologies, interactive media, and marketing. She is the co-author of the business bestseller,
Groundswell: Winning In A World Transformed By Social Technologies, published by Harvard Business
Press in May 2008.
Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes,
The McNeil NewsHour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall
Street Journal, The New York Times, USAToday, Reuters, and The Associated Press.
Watch the conference website at www.cacities.org/ac for new session updates.
PRE-CONFERENCE
WORKSHOPS
Understanding Public Service Ethics Laws and
Principles (AB 1234 Training)
This session satisfies the state ethics education
requirements for local officials, which requires two
hours, every two years.
Attendance at this session will be available as part of your
conference registration or one-day Wednesday registration.
CITY COUNCIL AND
DEPARTMENT HEADS -ROLES
AND RESPONSIBILITIES
Leadership and Evaluation of the City Manager in a
Turbulent Economy
The dramatic impacts resulting from the State's most significant
recession in history dictates that elected and appointed city
leaders function at their very best. City Councils must focus
more on their leadership than ever before, including the City
Manager and his/her performance. Too often, more energy is
given to pointing fingers and placing blame. Best describe how
the City Manager will assist and guide the Council in making the
important strategic decisions regarding service levels, finances
and communications with citizens.
The Role of the City Council in Litigation
Your city can find itself in complex, expensive, commercial-type
litigation. Gone are the days of simple disputes resolved with
local counsel at predictable expense. Understand the important
role the City Council plays in the litigation process. Describe the
scope of what must be considered in planning for any battle.
Prepare the necessary resources, as well as the strategies and
techniques for survival and success.
2009 ANNUAL CONFERENCE k EXPO LEAGUE OF CALIFORNIA CITIES
JAN MARCO) - MEW LEED CERTi F'ED FIRE fTA.TiON
strong cities • strong state • strong nation
SAN , _',SF _C,E VENTI°_- N CENTER. - SEPTEMBER 16-18, 2031)
Staying on Message in a Tough Media/Internet Environment
Whether your City is pursuing a high-visibility project, placing a
local revenue measure on the ballot, or simply attempting to keep
its constituents informed, scrutiny and interaction from traditional
media sources (local print, electronic media) and "new media"
(blogs, media internet posts, YouTube, social networking sites)
all play a role in your success. Learn how to effectively stay on
message in the face of skepticism from OpEd boards, negative
coverage, and opponents who blog.
The General Plan Process-Important Tips for Elected
Officials and City Managers
Elected officials and city managers need to be familiar with the
basics of the General Plan update process. Specific topics
to be covered will include how to set the tone for the update at
the project kick-off, ensuring an effective and comprehensive
public participation process, setting realistic budget and timeline
expectations, and tips on interacting with neighboring jurisdictions.
Successfully Serving as a City Council Member and
Non-profit Board Member
Are you a public official, but also a member of a local charity or
non-profit organization? The potential conflict and ethical issues
arising from your involvement may seem overly complex and
esoteric, but they are critically important. Explore the legal and
ethical issues posed by service contracts, funding decisions,
compensation and cost reimbursement, and public records
requests involving city and the non-profit organizations.
Reading People From the Outside In - Face Reading
Get to the truth by accurately reading any facial expression
within 60 seconds. Detect a person's thinking style by looking
at their eyebrows and spot the indicators of resistance and how
to avoid them. Increase your persuasion abilities by knowing
what response you'll get before approaching someone.
Maverick Thinking: How to Inject Innovation into
Your Organization
Governments are in business... in the business of public service.
Dramatic change is necessary to disrupt the status quo and
reject the "we've always done it that way" approach. Characterize
maverick thinking and inject passion and innovation into your
city's mind-set. Ways to rethink, reconnect, reinvent and redesign
your organizational strategy will be shared.
Innovations in Resident Civic Education and Engagement:
From Citizen Academies to Sustained Community Engagement
Cities are experimenting with different ways to successfully
inform residents about local civic and political issues and to
create ongoing forums for broader civic participation. Efforts
involve special "citizen academies," the use of online technology,
new staff responsibilities to encourage public engagement, and
the civic education of young people. Grasp a variety of practical
and strategic approaches to effectively educate and involve a
broad representation of city residents.
Redevelopment Hot Topics
Hear the latest information on the ERAF lawsuit, state
budget issues and recently introduced legislation impacting
redevelopment and its future potential for assisting cities in
economic recovery and job creation.
Contractor Prequalification -One More Step Toward
Shovel-Ready
Contractor prequalification can streamline the bidding process
and provide cities with added assurance that the lowest bidder
will also be a responsible bidder. When done correctly,
prequalification is a great tool. When done incorrectly,
prequalification can result in excessive bid protests and project
delays. The presenters have worked together on a very successful
prequalification effort and they've all seen the aftermath of
unsuccessful attempts. During this session, the presenters will
evaluate the pros and cons of the prequalification process and
provide a "how to do it right" overview with an emphasis on
real-life lessons learned.
Creating Child Friendly Cities
If we are to promote inclusive, child-friendly communities,
human development must be the basis of planning and design.
Emphasize how to create places that provide opportunities
where children's behavioral, social and emotional needs are
understood and met.
LEAGUE OF CALIFORNIA CITIES 2009 ANNUAL CONFERENCE & EXPO
EL CERRITO - POLICE 9:HE PAT R0_ TRAININC
REGISTER ONLINE AT W W W CACITIES ORG/AC
Effectively Communicate Your OPEB Story
Congratulations! You've completed your OPEB valuation, starred
down ominous unfunded liabilities, covered your normal costs,
and are working toward fully-funding your ARC. Now, how do
you communicate to the public how you are managing your
organization's retiree medical benefit costs? Explore effective
communication techniques with experts who have successfully
packaged and presented their message.
CITY FINANCES -DOING MORE
WITH LESS
Top Ten Things You Must Know About City Finance
What do the tribulations of California state budget mean to cities?
What are the latest legislative and court decisions affecting city
finances? What are the important financial reporting and auditing
issues that decision makers need to know about? What's on the
horizon? Learn the hot city finance issues you need to know.
Involving the Public in Local Budget Decision-Making
Many cities are facing serious revenue shortfalls requiring difficult
budget decisions and where there is little community consensus
about what to do. Utilizing a new tool, gain specific insight into
examples and suggest a range of strategies to effectively involve
the public.
Employee Health Care
Incentives: Small Investments Yield Large Returns
Employee health incentives remain a top area of interest to city
managers and executive staff. Explore how worksite wellness
policies and employee health incentives can lower health care
utilization, reduce absenteeism, and raise morale. Highlight
policies and programs to adopt at low or no cost to encourage
physical activity, stress reduction, and healthy eating.
California Libraries-Your City's Best Economic
Stimulus Package
During this economic crisis, find out how your local library can
be a partner in economic recovery. Share best practices for
providing services that both serve the community and are also
aligned with challenging budgets. Measure performance to
realign and streamline services. Identify best practices in library
retail redesign and gain examples of innovative programming to
guide residents through tough times.
E-Services Opportunities
and Pitfalls
Achieve superior customer
service standards within
a city. Budgets have been
cut, hiring frozen, and
customers are demanding
more from government.
How can cities improve
their service while also
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reducing costs? Innovative ~„rr•
experiences will be shared
with real data from cities.
Strengthening Community Transportation with Limited
Resources and a Personal Touch
Got shrinking budgets and a growing elderly population? City
officials are recognizing that transit needs among the very old
and the residents with disabilities are not fully met by public
transit and ADA paratransit systems. How can specialized
transit needs be addressed in an environment of shrinking
resources? There are cost effective, user-friendly local
transportation programs.
CITY FINANCES -ECONOMIC
DEVELOPMENT AND NEW
OPPORTUNITIES FOR REVENUE
Winning a Local Measure for the First Time
Need more money? Concerned about the economy? How
will "pocketbook" politics affect voters? Learn how cities have
won their measures during a recession. This "A to Z" session,
designed for cities that haven't gone through the process, will
cover basics of how to plan for a revenue measure from start to
finish, including: different funding mechanisms available, and
the pros/cons of General Purpose (50%+1) or Special Purpose
(two-thirds requirement); best election timing; importance of
message and opinion research; legally-permissible constituent
education; political tactics, and more.
Developing a Film-Friendly City
Now more than ever, cities must generate jobs and increase
wealth in their communities. By becoming a film-friendly city,
you can generate millions of dollars in economic impact through
job creation and production company spending. Reveal simple
tools to attract the film industry to your area. Whether small
rural town or a large urban city, film-friendly practices can make
a difference in turning the tide on run-away film production.
2009 ANNUAL CONFERENCE & EXPO LEAGUE OF CALIFORNIA CITIES
strong cities • strong state • strong nation
SA`-; 0 S E CON'S/E1,, ' ON CE7,,-ER - SEPTEMBER '6-18, 2GG9
Travel and Tourism; Big Business for California
Communities, Large and Small
Learn how cities can identify their assets, successfully brand and
market their community. Listen to California experts describe
how they brought new tourism revenue into their cities. Apply
current trends to promote California's sustainable tourism. Learn
sustainable best practices, and how this approach can benefit
towns not only through tourism, but through healthier lifestyles
and cleaner surroundings. Discuss tourism's role on the national,
public policy level and how to turn cultural capital into dollars.
Rebuilding Commercial Districts: Turning Around
the Downturn
The recession has left commercial and mixed-use districts of
many cities with dark storefronts and empty commercial spaces.
How do you return these areas to economic vibrancy? Strategies
include: assessing what you have, potential revitalization
strategies, marketing and design, public/private partnerships,
and lessons learned from successful redevelopment.
Revitalization-Vacant and Dilapidated to Increased
City Revenues
Hear from two small to mid-size communities that have hugely
revitalized their downtown area, thus resulting in increased
city revenues. Survey the paths taken in order to secure grant
funding for these projects and the legal issues that can arise.
Is your city the next to undergo such a beneficial change?
HOUSING ISSUES - HARD TIMES
ARE HITTING HOME
Stop the Bleeding-Stitches vs. Band-aid
Delve into financial and real estate hot topics with the California
economist and renowned real estate expert, Carole Rodoni.
Evaluate the residential/commercial real estate and credit markets'
effect on local economies. Are we at the bottom, what's the real
cost and who will pay? Are stock and bond markets still volatile,
steady or blooming again? Plan for your city's recovery mode.
Foreclosures Meltdown: Stem the Impacts in Our
Communities
Cities need housing help. Topics include options for private
new housing developments in trouble, restructuring agency
homeownership programs, foreclosure counseling, refinancing,
intervention with lenders, purchase of properties, rehabilitation,
and close coordination with other public agencies, such as
code enforcement. Discuss limits imposed by community
redevelopment law in responding most effectively to
concentrated foreclosures.
Managing Long Term Issues of Affordable Housing
in California
Much focus is placed on the development of affordable housing
by both developers and cities. Once the affordable housing
is built, there are a myriad of complex long term issues that
must be addressed: on-going compliance monitoring, physical
habitability assessments, housing increment requirements,
reporting, etc. Discuss legal requirements and best practices.
PUBLIC SAFETY
Innovative Crime Prevention as a Basic Building Block
for Sustainable Communities
Local governments use redevelopment and other resources in
creative ways to foster safer communities while alleviating blight,
beautifying neighborhoods and building community assets. List
elements of a successful crime prevention program. Demand
strategies to develop cross-departmental collaboration. Walk
through the steps from program formulation to implementation.
Graffiti Tracking, Prevention and Q.R.F. Eradication
Two cities; two award winning programs for dealing with graffiti.
Delve into the science of tracking and prevention and then move
to explore the benefits of expediting removal within 24 hours of
the occurrence. These experts will expose real data to take back
to your city.
LEAGUE OF CALIFORNIA CITIES 2009 ANNUAL CONFERENCE & EXPO
HIC; _ArP D EN.1IRONrFPjrAL ~EARNINC CENTER
REGISTER ONLINE AT WWW.CACITIES ORG/AC
Gang Violence Reduction, Intervention, and Prevention
Strategies
The National League of Cities Institute for Youth, Education and
Families is working with California cities through the "California
Gang Prevention Task Force" to reduce gang violence and
improve outcomes for at-risk youth. Best practices, lessons
learned, and strategies you can use will be reviewed.
Strategic Labor Negotiations During Turbulent Times
Labor negotiations are a challenging but necessary part of the
employment process. How do you achieve your bargaining
goals during a time when the paradigm is shifting? Learn
creative and effective strategies for negotiating a sustainable
compensation package.
Effective Emergency Management Preparation &
Response for Cities
Share how various cities have prepared, managed and
responded to actual, recent emergencies that threatened their
communities. Better prepare for future incidents by developing
better communications, evacuations, volunteer workers, public
information and shared command responsibilities during
multi-jurisdictional emergency incidents. Discuss important
preemptive measures with the prospect of continued drought
conditions and changing weather patterns that could adversely
affect local communities.
Leave Early or Stay & Defend
To protect against loss of life and property, should local officials
promote policies that make sure that residents get out immediately
so fire services professionals can get to work? Or, should residents
be taught to stay and defend their property during a wildfire? Hear
the pros and cons of "Leave Early" and "Stay and Defend" to use
in discussions within your own community.
ENVIRONMENTAL QUALITY
Comprehensive GHG Inventory and Climate Action
Planning Process
What can your community apply from the Paso Robles
GHG Inventory and Natural Resources Plan and San Carlos
GHG Inventory and Climate Action Planning (CAP) process?
Identify challenges that needed to be overcome and funding
opportunities that were instrumental to the success of the
programs. Regional coordination and partnerships serve a
strong role in the process.
Clean Energy Projects for Cities
Clean energy projects can save energy, reduce costs, and
lower carbon footprints. Several projects are already paying
for themselves using energy savings. Riverside has saved
over $21 million dollars in 11 years and Hercules has just
completed upgrades to city facilities including cogeneration,
equipment, lighting and solar photovoltaic installations resulting
in $100,000 savings and a reduction in greenhouse gas
emissions. City officials will share their financing mechanisms
and performance guarantees.
Local Strategies for Creating Healthy Communities
There is a growing awareness that how neighborhoods are
planned and built has a profound influence on public health.
Leading practitioners from local government, planning,
philanthropy and community organizations will provide strategies
and tools cities to incorporate concerns related to health,
physical activity and access to healthy foods to create healthier
and more vibrant communities. This session follows the ILG
Lunch Symposium and Keynote.
California's Cities and Water: Surviving California's
Water Crisis
Three years of drought in California have brought about a full
blown-water crisis. Learn about the crisis in the Bay-Delta,
recent legal rulings lowering water supplies to state water project
recipients, the State Blue Ribbon Panel's recommendations for
a peripheral canal and the State Water Plan. Find how each of
these pieces impacts your city and what you need to know
about them.
Getting the Green to Go Green: Emerging Funding
Options for Sustainability
Is your community anxious to embrace green initiatives and
do its part in reducing the carbon footprint of your energy,
transportation, housing and municipal operation? But, how
do you get the funding to go green? Explore existing and
newly emerging funding sources and tools available to cities
in support of building sustainable communities-from AB811
energy retrofit programs, to green buildings, and beyond.
Sessions are subject to change. Go to www.caciSes.org/AC,
for a session schedule by date/G'me.
2009 ANNUAL CONFERENCE be EXPO LEAGUE OF CALIFORNIA CITIES