CC - 09-29-09 - SpecialMinutes of the
SPECIAL CITY COUNCIL MEETING
September 29, 2009
The special meeting of the Rosemead City Council was called to order by Mayor Clark at 6:10 p.m. in the
Garvey Community Center located at 9108 Garvey Boulevard, Rosemead, California.
ROLL CALL OF OFFICERS PRESENT: Mayor Clark, Mayor Pro Tern Taylor, Council Members Armenta,
Low, and Ly
OFFICERS ABSENT: None
OFFICIALS PRESENT: City Manager Allred, Assistant City Manager Hawkesworth, Community
Development Director Saeki, Director of Finance Brisco, Director of Parks and Recreation Montgomery-
Scott, Economic Development Administrator Ramirez, Deputy Public Works Director Marcarello, and City
Clerk Molleda.
1, PUBLIC COMMENT
Lillian Sacco expressed concern with affordable housing at 7433 Garvey Ave. Ms. Sacco believed that the
proposed $61,000 dollar minimum income requirement would not allow many families to qualify for
affordable housing. She reiterated that the council should have a goal and action plan for the city to
increase the supply of affordable housing.
Mayor Clark asked for clarification about the $61,000 thousand dollars requirement Ms. Sacco was
referring to.
Ms. Sacco stated that past Council Member Nunez wanted a minimum qualification requirement of $61,000
dollars for affordable housing.
Mayor Pro Tem Taylor clarified to Ms. Sacco that Mr. Nunez meant moderate income housing, not low
income housing, which is what it be classified as in the plan.
Gilbert Ramirez inquired about the relocation ordinance.
City Manager Allred replied that legal counsel is reviewing the ordinance and will bring it to the city council
on or about October.
Francisco Mata expressed concerned that it has been difficult for him to relocate. Mr. Mata asked where
he can find affordable housing; and when an ordinance was going to be in place to protect people who are
being displaced.
Rosemead City Council Special Meeting
Minutes of September 29, 2009
Page I of 3
2. STRATEGIC PLANNING WORKSHOP
The City Council will indentify and discuss perceptions of Rosemead's strengths, weaknesses,
opportunities, and threats (SWOT). This process will lead towards the development of long-
term organizational strategies, as well as specific goals and action plans for city departments.
City Manager Allred explained what the workshop discussion would consist of and how and
what Council might want to do. Mr. Allred explained that there will be a SWOT analysis activity,
in which Council can determine the strengths, weaknesses, opportunities and threats of the
City. As a result, a vision should be development for the next ten years and hoping that the
SWOT analysis will create a platform to translate into strategies of goals for each department
and tactics.
Christine Harper, president of Brand Endeavor, explained to Council and staff the activity they were going
to do, to come up with ideas and opinions for a vision platform for the city's small town theme. Ms. Harper
asked Council and staff to each identify the strengths, weakness, threats and opportunities of the city. She
organized the ideas presented and summarized the results, which will help identify key elements in creating
a vision for the City of Rosemead.
The strengths identified for the city was financial position, public opinion and city's overall activity offered to
residents as well as public safety. The weaknesses addressed by Council and Staff were lack of unity, poor
image, unbalanced operating budget, crime, and aging infrastructure. The threats identified were economic
environment, local competition for commercial and retail uses, general funding from State and a divided
community. The Council reiterated that the opportunities that the city may build on could be to increased
community involvement, support, technology improvements in city facilities and economic development.
Mayor Clark recessed the meeting at 7:09 p.m. and reconvened back at 7:18 p.m.
Ms. Harper asked the audience if any one else had other ideas or feedback in regards to the strengths,
weaknesses, threats or opportunity of the city.
Brian Lewin stated that a strong Planning Department is needed in order to play a part in the vision for
they city and show developers what the city should look like.
Juan Nunez stated that the Council should make sure taxes do not go up for residents when creating an
action plan for the city.
City Manager Allred suggested that in ten years there may be innovating infrastructure, improved
landscaping and updated city facilities such as the aquatic center.
Ms. Harper along with City Council and staff actively discussed ideas in relation to improving the
perception of the City of Rosemead. City Manager Allred concluded the activity by reiterating some ideas
discussed and at a future meeting staff will bring in draft form the ideas or action plan for more feedback
and direction from the City Council and Commissioners.
Rosemead City Council Special Meeting
Minutes of September 29, 2009
Page 2 of 3
3. ADJOURNMENT
The meeting adjourned at 8:06 p.m. The next regular City Council meeting is scheduled to take place on
October 13, 2009 at 7:00 p.m.
,,4 2Z~ 64
_
Margaret Cf4rk
Mayor
ATTEST:
Gloria Molleda, City Clerk
Rosemead City Council Special Meeting
Minutes of September 29, 2009
Page 3 of 3
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES ) SS.
CITY OF ROSEMEAD 1
I, Gloria Molleda, City Clerk for the City of Rosemead, do hereby certify that the minutes of
September 29, 2009 was duly and regularly approved by the Rosemead City Council on the 17th of
November 2009, by the following vote to wit:
Yes: Armenta, Clark, Low, Ly, Taylor
No: None
Abstain: None
Absent: None
L 6" ti1OWLA~Q.
Gloria-Molleda
City Clerk