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PC - 2009-25 - Approving Design Review 00-81 to Amend Rosemead Place Shooping Center Sign - 3506-3684 Rosemead Blvd.PC RESOLUTION 09-25 A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF ROSEMEAD, COUNTY OF LOS ANGELES, STATE OF CALIFORNIA APPROVING DESIGN REVIEW 00-81 (MODIFICATION), TO AMEND THE EXISTING MASTER SIGN PROGRAM FOR ROSEMEAD PLACE SHOPPING CENTER, LOCATED AT 3506-3684 ROSEMEAD BOULEVARD IN THE C3-D (MEDIUM COMMERCIAL WITH A DESIGN OVERLAY) ZONE (APNS: 8594-023-034, 037, 038, 042, 043, 044, & 045). WHEREAS, on May 28, 2009, Rosemead Place, LLC filed an application filed an application to modify Design Review 00-81, requesting to amend the existing master sign program for Rosemead Shopping Center, located at 3506-3684 Rosemead Boulevard: and WHEREAS, 3506-3684 Rosemead Boulevard is located in the C3-D (Medium Commercial with a Design Overlay) zoning district; and WHEREAS, Section 17.72.050 of the Rosemead Municipal Code (RMC) provides the purpose and criteria for a design review; and WHEREAS, Sections 65800 & 65900 of the California Government Code and Section 17.72.050 of the Rosemead Municipal Code authorize the Planning Commission to approve, conditionally approve or deny design review applications; and WHEREAS, on November 25, 2009, ninety-four (94) notices were sent to property owners within a 300-foot radius from the subject property, in addition to notices posted in six (6) public locations and on-site, specifying the availability of the application, plus the date, time and location of the public hearing for Design Review 00- 81 (Modification); and WHEREAS, on December 7, 2009, the Planning Commission held a duly noticed and advertised public hearing to receive oral and written testimony relative to Design Review 00-81 (MODIFICATION); and WHEREAS, the Rosemead Planning Commission has sufficiently considered all testimony presented to them in order to make the following determination. NOW, THEREFORE, BE IT RESOLVED by the Planning Commission of the City of Rosemead as follows: SECTION 1. The Planning Commission HEREBY DETERMINES that Design Review 00-81 (MODIFICATION) is classified as a Class 11 Categorical Exemption pursuant to Section 15311(a) of CEQA guidelines. Section 15311(a) of the California Environmental Quality Act exempts projects that consist of the construction, or placement of minor structures accessory to (appurtenant to) existing commercial, industrial, or institutional facilities, including but not limited to on-premise signs. SECTION 2. The Planning Commission HEREBY FINDS AND DETERMINES that facts do exist to justify approving Design Review 00-81 (MODIFICATION) in accordance with Section 17.72.030 et seq., of the Rosemead Municipal Code as follows: A. The plans indicate proper consideration for the relationship between the proposed building and site developments that exist or have been approved for the general neighborhood; FINDING: The master sign program has been developed to reflect uniform design elements of the commercial center and to ensure a harmonized and attractive environment. The signs proposed in the master sign program will be designed with current industry standard materials. The overall design will improve the general appearance of the existing commercial center. B. The plan for the proposed building and site development indicates the manner in which the proposed development and surrounding properties are protected against noise, vibrations and other factors which may have an adverse effect on the environment, and the manner of screening mechanical equipment, trash, storage and loading areas. FINDING: The master sign program and its criteria have been determined to be appropriate to the subject site and each tenant space storefront. Once installed and operational, the signage will be silent in nature. This development will not adversely affect surrounding properties. C. The proposed building or site development is not, in its exterior design and appearance, so at variance with the appearance of other existing buildings or site developments in the neighborhood as to cause the nature of the local environment to materially depreciate in appearance and value; FINDING: The proposed design is in line with contemporary signage found currently on-site and at other commercial sites in this region. The amendment to the existing master sign program will improve the physical appearance of the commercial center and replace deteriorating signage currently existing onsite today. D. The proposed building or structure is in harmony with the proposed developments on land in the general area, especially in those instances where buildings are within or adjacent to land shown on the General Plan as being part of the Civic Center or in public or educational use, or are within or immediately adjacent to land included within any precise plan which indicates building shape, size or style. FINDING: The approved design of the master sign program will create a development that is aesthetically pleasing and enhance land values in the general area. The proposed master sign program will upgrade the existing signage onsite with higher quality materials. The proposed signage will provide an attractive cohesive architectural style and color scheme that will substantially improve the visual appearance of the site. E. The proposed development is in conformity with the standards of this code and other applicable ordinances in so far as the location and appearance of the buildings and structures are involved. FINDING: This proposed development meets all of the minimum code requirements for the C3-D (Medium Commercial with a Design Overlay) zone, and all standards for signage in Section 17.104 of the Rosemead Municipal Code. F. The site plan and the design of the buildings, parking areas, signs, landscaping, luminaries, and other site feature indicates that proper consideration has been given to both the functional aspects of the site development, such as automobile and pedestrian circulation, and the visual effect of the development from the view of public streets. FINDING: The master sign program will not affect automobile and pedestrian circulation. Instead, the master sign program will improve the visual effect of the site from the view of the public streets, primarily on Rosemead Boulevard. SECTION 3. The Planning Commission HEREBY APPROVES Design Review 00-81 (MODIFICATION), for the amendment to the existing master sign program for Rosemead Place Shopping Center, located at 3506-3684 Rosemead Boulevard, subject to conditions listed in Exhibit "B" attached hereto and incorporated herein by reference. SECTION 4. This action shall become final and effective fifteen (15) days after this decision by the Planning Commission, unless within such time a written appeal is filed with the City Clerk for consideration by the Rosemead City Council as provided in Section 17.72.070 of the Rosemead Municipal Code. SECTION 5. This resolution is the result of an action taken by the Planning Commission on December 7, 2009, by the following vote: YES: ALARCON, ENG, HERRERA, HUNTER AND RUIZ NO: NONE ABSENT: NONE ABSTAIN: NONE SECTION 6. The secretary shall certify to the adoption of this resolution and shall transmit copies of same to the applicant and the Rosemead City Clerk. PASSED, APPROVED and ADOPTED this 7th day of December, 2009. s Diana Herrera, Chairwoman CERTIFICATION I hereby certify that the foregoing is a true copy of a resolution adopted by the Planning Commission of the City of Rosemead at its regular meeting, held on the 7th day of December, 2009 by the following vote: YES: ALARCON, ENG, HERRERA, HUNTER AND RUIZ NO: NONE ABSENT: NONE ABSTAIN: NONE Sheri Bermejo, Secre ary EXHIBIT "B" DESIGN REVIEW00-81 (MODIFICATION) 3506-3684 ROSEMEAD BOULEVARD (APNs: 8594-023-034, 037, 038, 042, 043, 044, & 045) CONDITIONS OF APPROVAL December 7, 2009 1. Design Review 00-81 (Modification) is approved to amend the existing master sign program at Rosemead Place Shopping Center, to be developed in accordance with the plans marked Exhibit "C", dated November 25, 2009. Any revisions to the approved plans must be resubmitted for the review and approval of the Planning Division. 2. Approval of Design Review 00-81 (Modification) shall shall not take effect for any purpose until the applicant has filed with the City of Rosemead a notarized affidavit stating that he/she is aware of and accepts all of the conditions of approval as set forth in the letter of approval and this list of conditions, within ten (10) days from the Planning Commission approval date. 3. Design Review 00-81 (Modification) is approved for one (1) year from the Planning Commission approval date. The applicant shall make progress towards initiation of proposed use, or request an extension from the Planning Division within 30 days prior to expiration date. Otherwise Design Review 00-81 (Modification) shall become null and void. 4. The Planning Commission hereby authorizes the Planning Division to make and/or approve minor modifications. 5. Design Review 00-81 (Modification) is granted or approved with the City and its Planning Commission and City Council retaining and reserving the right and jurisdiction to review and to modify the permit, including the conditions of approval based on changed circumstances. Changed circumstances include, but are not limited to, the modification of the use, a change in scope, emphasis, size, or nature of the use, or the expansion, alteration, reconfiguration, or change of use. This reservation of right to review is in addition to, and not in lieu of, the right of the City, its Planning Commission, and City Council to review and revoke or modify any permit granted or approved under the Rosemead Municipal Code for any violations of the conditions imposed on Design Review 00-81 (Modification). 6. The applicant shall defend, indemnify, and hold harmless the City of Rosemead or its agents, officers, and employees from any claim, action, or proceeding against the City of Rosemead or its agents, officers, or employees to attack, set side, void, or annul, an approval of the Planning Commission and/or City Council concerning the project, which action is brought within the time period provided by law. 7. All conditions of approval must be complied with to the satisfaction of the Planning Division, prior to final inspection. 8. The numbers of the address signs shall be at least 6" tall with a minimum character width of 1/4", contrasting in color and easily visible at driver's level from the street. Materials, colors, location and size of such address numbers shall be approved by the City Planner, or his or her designee, prior to installation. 9. The following conditions must be complied with to the satisfaction of the Planning Division prior to final approval of the associated plans, building permits, occupancy permits, or any other appropriate request. 10. The conditions listed on this exhibit shall be copied directly onto any development plans subsequently submitted to the Planning and Building divisions for review. 11. Building permits will not be issued in connection with any project until such time as all plan check fees, and all other applicable fees are paid in full. 12. Prior to issuance of building permits, all school fees shall be paid. The applicant shall provide the City with written verification of compliance from the Unified School District. 13. The applicant shall comply with all Federal, State and local laws relative to the approved use including the requirements of the Planning, Building, Fire, Sheriff and Health Departments. 14. The hours of construction shall be limited from 7 a.m. to 8 p.m. Monday to Saturday. No construction shall take place on Sundays or on any legal holidays without prior approval by the City. 15. Applicant shall obtain a public works permit for all work in or adjacent to the public right-of-way. 16. The site shall be maintained in.a graffiti-free state. Any new graffiti shall be removed within twenty-four (24) hours. A 24-hour, Graffiti Hotline can be called at (626) 569-2345 for assistance. 17. The site shall be maintained in a clean, weed and litter free state in accordance with Sections 8.32.010-8.32.040 of the Rosemead Municipal Code, which pertains to the storage, accumulation, collection, and disposal of garbage, rubbish, trash, and debris. All trash containers shall be stored in the appropriate trash enclosure at all times. All trash, rubbish, and garbage receptacles shall be regularly cleaned, inspected, and maintained in a clean, safe, and sanitary condition. 18. All open area not covered by concrete, asphalt, or structures shall be landscaped and maintained on a regular basis. 19. The onsite public hearing notice posting shall be removed within 30 days from the end of the 15-day appeal period of Design Review 00-81 (Modification). 20. A landscape plan shall be submitted with the sign plan application for the installation of the new life-style signs, directional monument signs, and renovated pole signs. The landscape plan shall reflect the renovation of all landscape planters surrounding the directional monument signs and pole signs, and the planters along the south building fagade of Building B. A new irrigation system shall be installed in any of these landscape planters that are currently not being maintained by an existing irrigation system. 21. All landscaped areas shall be maintained with adequate landscaping on a regular basis, including the removal of trash and litter and the replanting of dead or missing shrubs and plants. 22. All sign plans shall include a letter of approval from the property owner or property management firm. 23. All tenant signs shall be replaced with conforming signage at the time of lease renewal. 24. The maximum height for logos and letters for major tenants is four (4) feet. 25. The maximum height for logos for shop tenants is four (4) feet and the maximum height for letters for shop tenants is three (3) feet. 26. All directional signs shall be placed within landscaped areas and the surrounding areas shall be landscaped adequately. 27. A sign plan review application shall be submitted to the Planning Division for the review and approval of any new exterior wall signage, directional monument sign, and/or renovated freestanding sign. The sign plan shall show compliance with both the Rosemead Municipal Code and Master Sign Program. 28. All new "life-style" signage imagery, including face changes shall be reviewed and approved by the Planning Division prior to installation. 29. Lifestyle signs shall not solicit public support or direct public attention to the sale, lease, hiring or use of any objects, products or services not produced, sold or otherwise available on the premises. 30. Lifestyle signs shall not contains a visual message to the general public concerning candidates for public office, matters relating to elections, or any public service announcement. 31. The final master sign program shall be revised to indicate the following: a. The total exterior wall signage area shall be calculated as the following: • The maximum exterior wall signage area for Units 3620 and 3684 of Building "A" and Unit 3518 of Building "B" for shall not exceed two (2) square feet of sign area for each linear foot of building frontage. • The maximum exterior wall signage for all tenants in Building "A" and Building "B" shall not exceed 1.5 square feet of sign area for each linear foot of building frontage. • No extra sign credit shall be permitted. b. Clearly identify the location of major tenants and shop tenants in the elevation drawings on pages 15-20. c. Only the end tenant of Building B (Unit 3518) shall be permitted exterior wall signage on the south elevation of Building B. d. The total exterior wall signage area, including the life-style imagery, shall not cover more than twenty-five (25) percent of the wall area of Building B (south elevation). e. Push-thru letters in aluminum cabinets shall not be permitted for an exterior wall sign, not including logos.