CC - Item 6A - Minutes 11-17-09Minutes of the
City Council
Community Development Commission
Planning Commission
Traffic. Commission
and
Youth Ad Hoc Committee
November 17, 2009
The regular meeting of the Rosemead City Council Was
in the Rosemead City Council Chamber located at 883E
California.
FLAG SALUTE: Mayor Pro TemNice-Chair T
INVOCATION: Council Member
PRESENT: Mayor/Chairwoman Clark;
Member/Commissioner Armenta, Cou
Member/Commissioner Ly. Chairwon
Commissioner Hunter, Commissioner
Hall, and Commissioner Lewin,Chair
Hallinan, Loc, Queza'4,1
ABSENT: Traffic Comm
STAFF'PRESENT'°City
Richman'Com u ity D
a4Recreation Montgor
Manager'Flores, Deputy
1. PUBLIC'COMMEN'
2. COMMISSION"CW
by Mayor Clark at 6:00 p.m.
ulevard, Rosemead,
\Z."
Pro TemNice-Chairman Taylor, Council
nber/Commissioner Low, and Council
e~aa,-Vice-Chair Alarcon, Commissioner Eng,
hair Nlasuda, Commissioner Deary, Commissioner
Vice-Chair.Cfien, ankommittee Members Dao,
dtl Assistant City:Manager Hawkesworth, City Attorney
rector Saeki, Director of Finance Brisco, Director of Parks
onomic Development Administrator Ramirez, Public Affairs
Director Marcarello, and City Clerk Molleda
THE AUDIENCE - None
I
LENDAR
A. Claims acid Demands
Resolution No. 2009 - 36
Recommendation: Adopt Resolution No. 2009-36 for payment of Commission
expenditures in the amount of $7,111.84 demand nos. 100065 and demand nos.
11185 through 11188.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 1 of 54
ITEM NO. (DA
Resolution No.2009-37
Recommendation: Adopt Resolution No. 2009-36 for payment of Commission
expenditures in the amount of $105,275.14 demand nos. 100066 through 10070
and demand nos. 11189 through 1 j 164.
Commissioner Steven Ly made a motion, seconded by Commissioner Polly Low to approve
the Commission Consent Calendar. Vote resulted in:
Yes: Armenta, Clark, Low, Ly, Taylor
No: None
Abstain: None
Absent: None
3. INTRODUCTION OF DRAFT STRATEG
A. Over the past several months the,City
a Strategic Plan to establish a long-te
the City. The Council will.introduce th
Commission, Traffic Commission and
this joint meeting is to ~eceivecomme
into final form for City Council.a , doptio
City Manager Jeff,
f
Endeavor and stat
Commissions.
Council:ahd the Commi
might have. Ms. Harpee
asked thecommunity th
That statementof value
.
explained that stie uncle
Plan and the General.P
Strategic Plan; theRStral
Ms. Harper reviewed the
uncil has worked on th6'development of
tisio`n"as well as goals and strategies for
i
`aft;Strategic Plan to the Planning
nth AdlHoc Committee. The purpose of
on the draft document before it is placed
e eive wed'the staff report and ntroduced,Christine Harper of Brand
would be going over the Strategic Plan with City Council and the
aehat+the goal forthe daywastehave a conversation between the City
ions and'to receive any feedback and comments that the Commissions
xplained'tfiaba survey h 'been conducted earlier in the year, which
r perceptionsof;Rosemead and where they wanted Rosemead to go.
ecam6 the foundation to develop the Strategic Plan. Ms. Harper also
;tood~the City had other plans in process such as the Facilities Master
i but she explained that although those items are addressed in the
Pl,was not meant to supersede the other plans.
'Vision 2020".
Mayor Margaret Clark stated that she had brought,the issue up before regarding addressing
Rosemead as being "in the heart of the city". Mrs. Clark explained that she thought that implied
that Rosemead was just part of Los Angeles. ,
Council Member Ly asked if it would be better to amend that statement to say "in the heart of the
valley".
Rosemead City Council Meeting
Minutes or November 17, 2009
Page 2 or 54
Approximately one year ago the City Council authorized partnership efforts with
the El Monte Union High School District to determine the feasibility of installing a
synthetic track at the Rosemead High School Stadium for both school and
community use. Through these discussions it has been tentatively agreed upon
that the City would assume 60% of the construction costs and the District would be
responsible for 100% of the ongoing maintenance costs associated with the track.
Recommendation:
1. That the Community Development.Cominission adopt Resolution No.
2009-35 making the appropriate.fndings under Health and Safety
Code Section 33445.x°
2. That the City Council,adopt Resolution No: 2009-59 making the
appropriate findings under Health and Saf`etyrCode Section 33445
and the Council consent to the proposed Commission expenditures.
XN~\
3. That the City Council approve the Agreement between the City and
the Distr-Ouor~the construction and ongoing maintenance and use of a
synthetic track installled at Rosemead High School, and authorize
expenditure`sofYedevelopment iurids,in an amount not to exceed
~
$800,000 tacover the„itq!s,portion ofwconstruction, project
Assistant City M:
Mayor Margaret,
Larry Cecil - Pri
employee for the
gives to,the.yout
'6 v
of the City'and~it
stated they arei
program on cam
up to the podium
staff
1 P.M.
ncipA of,Rosemead High School„thanked the City and stated he had been an
district for 23 years and had always been overwhelmed from the support the City
h of the City.of,Rosemead. Mr. Cecil added that the track will be one of the gems
was one of the projects that the City will be helping the district undertake. He
ooking forward to t do youth activities on this track and starting a kids running
pus' Mr. Cecil!asked Elizabeth Lyons, Britney Munoz, and Christopher Lee come
and troduce.themselves and thank the City Council.
Elizabeth Lyons - stated'that the students cared and got involved more than a year ago and
asked the City Council and the El Monte High :School District to help fund an all weather track in
Rosemead High School and added that now the five members of the Council can get involved by
voting and helping get this track built. Ms. Lyons added that this will help the 2000 students in the
school, the thousand students in the future, and the.Rosemead community for many years; she
thanked Council for their consideration.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 7 of 54
Chuck Lyons - stated that he could not thank the City enough for their support on this project and
added that this was a real good community builder.: Mr. Lyons stated that he had recently
observed the Rosemead Park trail getting too crowded and felt that this will help alleviate those
crowds. Mr. Lyons stated that at the Junior Olympics Southern California he had spoken to a
Western Regional representative who advised him that he would be interested in bringing the
Junior Olympics to Rosemead because of its central location.
Mayor Margaret Clark closed the Public Hearing at 7.24 p.m.
Mayor Pro Tem Gary Taylor stated he was going to have to vote noon this item because of the
two rubberize tracks; the city just did the track and it was close to-$700 thousand, which included
lights on the Rosemead Park track. He stated that this projechwill"cost $1.2 million and that would
make a total of almost $2 million for rubberized running track.. Mr Taylor added that Mr. Lyons had
made a very good point in bringing up all the recogrition that the high•school gets for their sports
activities that are currently conducted on the dirt`lrack. He also referenced'the determinations that
the Commission and Council had to make regarding funding the project to eliminate blight
conditions; he asked what the track had to do with,blight He stated that not only did he not
support the funding of it but also thought that the City,was ~Pviolation of State laws
Council Member Polly Low asked if,th of material hat would be used on the new track was
the same type of material on the Rosemead Parktrail,
Assistant City
Mrs. Low asked how fkaoart the~two tracks
Mr.
asked
City Manager Jeff Allred
each
help fund this track.
use general funds but however the City was not.
Mrs. Low stated' that she wanted to go back to the issue of redevelopment money; she thought that
it was great for the?kids to be so-involved in sports, however, wanted to remind everyone that the
purpose of redevelopment moneylwas for the City to invest in certain areas and increase value of
"
that area and then the Cit`y,getsmoney back tggo to the redevelopment agency. She stated that
she agreed with Mr. Taylorand that using the criteria it did not fit to use redevelopment money.
She referred to page 1 of 3 of the report and spoke about blight and the need to use these funds
on other areas of the City that did have blight; she added that this was not the best use of the
money. She stated that she would like to help the school by using funds from another pot of
money, if available, but not redevelopment money.
Mayor Pro Tem Gary Taylor stated he believed Mr. Lyons had spoken about a year ago about
there being promotional money through grants; that they were going to try and apply for that track.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 8 of 54
Mr. Lyons responded that there was a $100 thousand tire grant that he believes the City used for
the Rosemead Park trail.
Mr. Hawkesworth responded that the City had received a grant that was related to using recycled
material for street resurfacing but had not received a grant that could be used for the track.
Council Member Polly Low asked what the agreement of operating hours was.
Mr. Hawkesworth stated it would be opened to the public like the park, which technically closes at
10:00 p.m., except when the school has it closed for specific use such as a football games.
Council Member Steven Ly stated that earlier when
items was that the City would like to have partnershif
quality education and no one challenged that Staten
thought that this was one of the uses of that; the City
the reason why the cost seems high is because this i
would not eliminate blight directly but what this track
such as the Relay for Life event. Mr. Ly stated., all thE
generates traffic then it generates the economy arow
-11 1~
Boulevard; although that area may riot be,specifically
potential. Mr. Ly also added that in regards to-using.
had voted to use redevelopment funds to,buildttl e Ri
Iiscussing,theStrategic Plan one of the
with the local schools that support high
if when it was being discussed then. He
artnerin I with one•of the local schools and
a long term benefit for the area. He stated it
fered was,for the ability to hold other events
e events aenerate traffic and when it
ncluding parts of Rosemead
they are lacking economic
ht funds; the previous Council
k hail. Mr. Ly stated the previous
Council voted for the
Council Member Sandra Armenta°stated
investment; what betterJnnvestment.tl an to
children gettinq.iniured and not be/ing
This is
with Mr. Ly and that in talking about
City's youth. The possibility of one of the
scholarship to go to college is not worth it.
1 if this is an opportunity to eliminate
inturnes,then she totally agrees witW^rr.. Ly. ~j` w
Mayor, ro,Tem Gary Taylor stated the Council had just heard a glowing report from Mr. Lyons on
how great'their.programs are working; he doled that he could not justify the need to put a
rubberized tack down and it is~~a`rw1aste of tax payer's money. Council Member Taylor did not vote
for funding the trail;: F `t
Council MemberlCommis"sidrier Steven Ly made a motion, seconded by Council
Member/Commissioner`Sandra Armenta, to approve staff's recommendations. Vote resulted
in:
Yes: Armenta, Clark, Ly
No: Low, Taylor
Abstain: None
Absent: None
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 9 of 54
and keeping the Planning Commission decision as is. And Primestor looks forward to growing with
the City of Rosemead and continue to create new opportunities in the community And now I'm
going to let Adam go ahead and describe the use.
Mr. Sedlack: Thank you. Good evening. First I just want to address the Council and let all of you
know how much respect I have for you. I met with you guys as individuals and some as a team. I
want you to know that this is a crazy world and you,guys were very calm in that world so I certainly
appreciate it and I also want to acknowledge the staff. And whenever I had questions and
uncertainties called the staff and the City Manager and his team has provided me with clear
communications and answers. I certainly appreciate that. That being said is that we're left a little
mystified. I talked it over with my attorneys and UFC attorneys'rand we're a little unclear that we
either we didn't present clearly enough to have their approved-based on the facts or potentially
there is opinion clouding the facts. And I want to takeAis time andone more time go through
platform and allow myself to answer any queshons•so'we can make sure that ideally this is
resolved through fact base decision verses op nionxfln`a parallel processd-have another City that
is, as soon as I open the door they're going to write me a check for one hued ed.and eighty
thousand dollars to start. We're going to be working°with the schools and different organizations
and so this has kind of been a different set of rules
go through this process. We want toery respe
Mayor Clark: Can I ask you a q
Mr. Sedlack: Sure~~~
Mayor Clark: What,did,you just
Mr. Sedlack;. There's anotQ.,Ci
hundred<and.eighty thousan`d,dl
MavoCClark: For? Mr
confidentially
Mayor Clark:
there're offeri
ithin their Cit
ed^so I can't
trying to figure.tfiose out as we
process. And sod'.
eighty
lease negotiations with that is offering us a
it doors.
ndred and eighty thousand dollars for pro active business
es and so... it's in an outer L.A. Market. I've got a letter of
it anymore.
Mr. Sedlack: So I want to take some time and first of all talk about myself so you know where I
come from. I don't come from the UFC world. That's not me. I come from the fitness industry
world. That's what I've done my whole life. I was a college athlete. I played basketball very
mainstream in sports. After I got out of college I went to work with 24 Hour Fitness. A leading
fitness organization around the world with 430 locations. Helped grow that organization from 100
to 430 plus. And I left a few years ago to pursue other opportunities ...working with NEFC. NEFC
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 11 of 54
is New Evolution Fitness Company and they specialize in fitness that's what they do and that is
what we are. So UFC Gym in Rosemead California is (inaudible). We started the project almost a
year ago. I remember driving into the parking lot and sitting in the parking lot and going man there
is a great location. It's a great opportunity. I drove thru the City. I spent time at the car wash. I
spent time at Starbucks and I talked to a lot of people. And we have some good people that live
here. Based on that I made the next step which was to contract a broker and start negotiations.
We have a very good relation with the landlord. We cut through a lot of red tape to get where we
are today. There is a lot of residents that I've sat with and had coffee with that its very popular
with, including police officers, fire department employees and so forth. I feel as though after I
r
explained a lot of what we stand for there's a lot of support out therewith the that live in
Rosemead. The Planning Commission provided a 4-0 approval=after we went through the fact
based protocols of what UFC is going to be about with one`atistaining. So we felt very very good
about that past meeting. We're just requesting that as,we.go`throughNhi one more time I think this
will be the last time, is that we just look at the factsp what we are verses;what the three letters of
UFC mean in the fighting world. UFC does not make,u`se a fighting gym a We are not. We are I
want to make sure we call it out and I call it out~multiple times we are not a fighting organization.
We are an innovation fitness and training that createss•concepts with results more efficient and
make us very very unique in the space that we are m 'think;we are good for the City?l really truly
truly believe that we are going to bef,9ood,for your economYy: Were going to import unique
customers into your economy and I think you're.going to s`ee'that we're going to provide a lot of
support for schools, police officers, fre'td`epartmenntrand so forth., First and foremost I want to talk
<w, -
about what we already have in Rosemead~,We have fitness gyms, iri Rosemead and I will say that
it's a little underserved-bas d on national average. Right now-you t a6e a certain percentage of
population that is involved in fitness and involved in•health club; And that's projected to raise at a
very very steep incli4over the next 10 years to fifteen years b cause of the unfortunate
expedience of obesity.', q fitnessfclub models aF6!simple. The 24 Hour Fitness, model, Bally's
Fitness model it's all simple'"Just enroll as many people as you can at a low expensive product
and you hopethey. continue to ,spay the monthly-dues forever. Typically its around 29 dollars a
month,7lT y will typically,have egauipment and wilOave personal training. Most major cities have
a club every twelve blocks to,twenty'four blocks. It could be a Curves, a24 Hour, a Bally's and so
forth. There is a huge huge.growth inside-of their space. Most all fitness clubs now all main fitness
clubs are now currently offering mixed mart al art classes. Generic classes but they are mixed
martial arts classes because it'is.being seen now as the best way to get fitness conditions. There's
also mixed martial`rts studios,in Rosemead as we sit today. And I want to highlight one which is
one on one kick boxi%whhich'is a fighting gym. It's much more aggressive then we are. I shop the
gym myself personally, went and I ask if I could spar and if I could have direct contact and they
said yes, there's the ring. And they invited me to join the facility and I ask more questions and they
are planning to expand. They told me another three thousand square feet next door. I don't know
if that has been approved or not. But I was kind of thrown back because when I hear that this
organization is having much more severe type.of training than what we are going to offer. They are
having direct impact. They are having sparring. We're not doing any of that. I was a little bit
shocked that was available inside the City limits and we have to go through an appeal process for
something that is more aggressive in other stores within Rosemead City limits. There's also a Tae
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 12 of 54
Kwon Do, Karate, there's multiple mixed martial arts facilities and a lot of these I want to call these
out they are safe and they're for kids. And they do a good job in the community and teach
discipline. They teach kids to stay in the middle of the road and that's very very important
especially as we first talked about the last topic of activity and fitness for kids. There are very good
outlets for kids because at Bally's you can't go.join Bally's and exercise. You have to be I think 13
or 14 years of age. And so if you are not involved in school activities or school sports or PE which
is being reduced in today's society. You are not getting much expertise in their Tae Kwon Do and
these Karate studios which are no impact. It's'not about sparring there its truly about discipline and
programming. They provide great opportunities for students to be conditioned and also provide
discipline so their current market facts are there are fitness clubs ,in-Rosemead. There are
hardcore MMA clubs currently in your City, which is the cardio kick"boxing. There's kids in the
many clubs currently in Rosemead, which do a very good,job.M Have shopped both of them. UFC
Gym is about fitness conditioning and safe mixed martial;arts, UFG Gym is complied with the
Rosemead Planning Commission expectation and,theplanning approval?provided was then
appealed. And so that that's what left me withCwe`have a different standara'fo} what we are doing
because of the initials UFC. So I want to talk a(little bit about the New Evolot o`n Fitness Company
who we are, who I am. And again I want to isolat64he: separation.between whho,UFC is and who
NEFC is. New Evolution Fitness Company was founded by Mar~Mastrov who also#ounded 24
Hour Fitness. He founded that in 1983 and sold it for 1.68,billiim dollars. He was the primary
owner and stockholder so obviously h(
the space. There is nobody better in tl
only founded 24 Hour Fitness, he's on
there and invested in.additi no al-concei
fitness, Steve N
innovative, they
segment of pen
New Evolution4
Officer. He
is
what yc
unique
itv• So
centers is Jim
is the'one that
iitalized`~ But Mark is considered the best in
space than Mark, Mark Mastrov. He has not
es boards*e's alsb:founding additional concepts out
yeas yoga works;, ` nche nergy fitness, California
6 wilkfind,is everyone of these facilities is they are
andits,all design to increase the population
vie can,,cure the long term epidemic of obesity. So
t wn
and they_currently operate in 15 countries and I just
s;in the•fitness industry space. The team, the senior
Rowley,, he is my boss. He's the CEO, Chief
created personal training for 24 Hour Fitness. He
s and turned it into a multi-million dollar business. A
former U.4arine very passionate abohtfie military and retired military. Vinel Kilis is a senior
vice president of'marketing. SIR 1.4s been in the industry for 30 years, understands (inaudible)
populations, understand how to best market it: Tony Wells was the executive Vice President for 24
Hour Fitness on Council:; Ha"s)12 years of industry experience and of course Mike Feeny who
builds our club. He will be~bdiilding the UFC Gym in Rosemead if approved. So here is some of
the concepts that they have already built. You,can see in New York, Vancouver, Thailand,
Valencia, Hong Kong. All of these have major"media impressions; all of these are very innovative
conceptually and all of these create what I call the traction power and energy for cities. A little bit
about UFC because I think part of our debate has turned into discussing UFC in talking about it.
So I want to confront it head on, I think it's the fight thing to do. We have 2 people who kind of
represent UF. One is the owner of UFC. It is also called Zuffa by the way, Zuffa is the parent
company for UFC and that is Lorenzo Fertitta.. Lorenzo is married with 3 children. He is a dynamic
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 13 of 54
business leader. He got a bachelor's from the University of San Diego and a MBA from Stern
School of Business and he's the chairman and vice chairman of the Station Casinos. I think he is
number 879 on the richest people in the world. He has got multiple experiences with multiple
boards and he is currently on the boards. Dana White is a very polarizing figure. He creates a lot
of energy; he is a promoter. He does an incredible job promoting. Not all the time do people agree
with him. He says what's on his mind; he doesn't really filter things. He comes out and says hey
this is who I am; this is what I believe in. And when he's wrong he comes out and admits that he's
wrong. But I want to call out a couple things. He does what he does because it is his job. He's a
promoter of an organization that has gone from a losing business to,almost worth 2 billion dollars
and a lot of that is because of the work that he has done. He's4rated mixed martial arts as
mainstream and provided safety precautions within the sport :r',He'also, I want to, everything that
we can talk negative about Dana and some of the things.that-have been called out worldwide.
There's also a lot of things that he does great.. He's known-for his,charity work the caring, plays the
GI Foundation, Fallen Heroes Fund. He is instrumental in all those areas,,.Including being, given
the (inaudible) Patriot Award last year. Which is a:huge honor. So that for=every negative You
Tube video that we've seen I can show you 10,YouyTube videos where he affected people's lives,
changed people's lives and so I thought he was going-to be heretonight and it would have been
great to have him so he could speak ~tootthat. But he's,trraveling So there two guys.do3an incredible
job for UFC. And I want to make sure lscall them out andlmake'sure that I talk abouPanything that
people have questions about those two?people..Are they goi`g`to be running UFC Gym? No, they
are not. Are they going to have some cteative-filtering? For sure"They're going to say I like that
1-i \
shirt or I don't like that shirt or I think the juice bar orrtl gym store.is lit~le, I think you can put some
move creativity inside of it~They are not going,to come m and.have fghts at our gym. Their
objective and goal.is to bring UFC completely `mainsUeam' And.'o part of doing that is servicing
obesity. Part of doing that is creating need for ttie average customer within our market place. Or a
little bit more about UtN talked about the family J talked about the president. In the early
nineties UFC.was not an organization th`at:l,watche"di I was a mainstream athlete; it freaked me
out. And as:Lproggressed an'd~wenfthr gh college and played basketball and progressed on from
sports and 'l recekt6d.a call from,Mark about UFC Gym. I didn't understand; it didn't connect right
away.`And then I learnedvand I took,time and studied it and understood it. And what it is about
and then 1'figured out and un lerstood'what our gyms are about. And I really have a good
realizaticn,now,what UFC Gym stands for and what UFC has done so well in the last 10 years.
They've taken:a;sport that had not rules that John McCain came out and said was barbaric. That
John McCain looked;down on. And I think there are a lot of people in this room would agree with
John McCain at that~pomt.
When Dana and Lorenzo'came in to the picture they cleaned up the sport. They worked with all
governing bodies around the country and around the world. And they provided rules. Now it's a
very credible sport. It's a very respected sport; it has structure, it's safe and it's actually if you want
to compare parallels. When you compare the NFL to UFC we're safer. When you compare the
UFC to the NBA we're safer. With regard to injuries. I want to make sure that's called out too. So
they are 50% capital owners. 50% of the capital is coming from them to help build our clubs. They
are helping us with some creativity. We are running the fitness clubs. We are enrolling members,
we are servicing members, we are the ones that created the conditions or helped support the
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 14 of 54
conditions of the Planning Commission. Because that is the way we want to run our club for
people. For people of Rosemead. So they have done a great job changing the sport where John
McCain now came out and said wow it's a different sport. And he doesn't have the same issues
that he had years ago from 2001 forward you will see that the UFC's popularity demand has gone
thru the roof and as a result they've gone from 'a one billion dollar organization they're closing in on
a 2 billion dollars. And the sport is the fastest growing sport in the world second only behind NFL
and will continue to increase in popularity so what we know is this. The best athlete in the world is
a conditioned UFC athlete. The best way for me to market to people to get them in best shape is
to do what we call functional fitness, which that's the way that UFC-athlete is trained. It's not about
11 .then throw you in a ring and
fighting. It's not about saying I want to get you in better shape and
fight with somebody else. It's about learning discipline; learning technical skill set. Doing
:N
movements with your body that's never been done before; So y=can maximize your results in
the least amount of time. That's what this is about. UFGjust to speak,to the popularity is now in
500 million households worldwide and that's peojected to continue to increase. So we announced
a joint venture partnership on January 27th . Very exciting day creating a lot of. impressions out
there and we're even excited to open our first" -,sale shortly after that in Northern California.
Again if you noticed the middle paragraph, Dana White's quote on.CNBC was the gyms are not
intended for professional or amateur fighters. If people are interested in fighting going to send
them to the kick boxing gym down the street from here~iam not going to service them. That's not
what we are about. So joint venture`facts+ere,these. Zuffa is theeparent company of UFC, NEFC
leaders are considered to be experts in~U a fitness industry spac 50% joint venture-partnerships
between the both of us. Z ff does not want a fight•gymrNjhat is whyrNEFC is the (inaudible)
operating partner. UFC is noCC NEFC is managing day to day-operatic?) UFC brand name 1-11 I
represents discipline; technical~skills and conditioning # UFC'pr6vides greater suggestion marketing
power, they have huge•incredible~marketing power.'As a matter `of fact I think when you take a
look at buys, papers you buy in the area, you would'be very surprised the penetration it has in the
City of Rosemead. Mr. White: and Mr Fertitta combine,years of business experience promoting
talent.'Mr: Fertitta'i's,on the b6ard,6f directors to,help~usEout with business perspectives. So UFC
Gym is not a fghf clubb I wari b 'talk a little bit 0bout fitness now. Because I think we're all
passionate about conditioning and'looking at today's environment. So the fitness industry as we
know ittoday hasn't changed -,Nt's the same as it was 20 years ago. Its push and pull; it's a lot of
generic movements. Obesit"I "A know is,increasing drastically worldwide. And that's a result of
modern day conviniences that is 'a result of reduced PE allocations in schools. That's as a result of
society and fast'foo`ds, the economy, the stresses, the pressures, both parents working. There's a
lot of reasons why we are becoming obese. And it's not healthy. It's going to raise insurance costs
and it's going to continue fdbe a downward spiral. 15 to 18% of the population belongs to a fitness
club. It's on the rise everysingle year. And I would say that in the next five or ten years we're
going to have a segment involved in the fitness space. Mixed martial arts conditioning is the
fastest growing concept in the fitness space: 24 Hour Fitness, Bally's, YMCA, Community, in my
community center offers 5 different mixed martial arts classes in Corona. It's a humongous
growing fast sport. Martial Arts studios and fitness clubs exist in every major metropolitan area
including Rosemead. Taking what fitness centers are currently doing and adding innovation is
what UFC Gym is going to be about. So what are the MMA studios doing? We're going to make it
safer than the average MMA studios, first of all.' Secondarily we're going to take what fitness clubs
Rosemead City Councii Meeting
Minutes of November 17, 2009
Page 15 of 54
do great and do it a little bit better. Creating motivation variety, fun and desire to assist people in
achieving their fitness goals. It's all about the goal... if you don't get goals you stop working out you
stop training. It's all about the relationship; it's; all about the experience. Developing the
experience that is unique in the space. If you go to,any other fitness club out there it feels the
same. You're going to be electrified when youvvalk.into the UFC Gym. Heavy focus on kids and
female programming. We know it's a segment.coming from our old world. We knew that moms
and kids would disconnect in being able to get both into the facility acting together. Typically when
moms come in what do they do? They drop their kids off at a kids club. The kids sat and watched
the video in a dirty kids club. It was called babysitting. While the mom went and did instruction.
Now what's going to happen; mom's going to drop their kids off,atUFC Gym and it's all about
innovation. Machinery called I'tech fitness which is a unit and there's also kids mixed martial arts
progressionary, services which is about safety„discipline and fthess. Creating life style solutions
trough cardio. Vascular resistance training and nutritionflechnology; fitness and marital art
education and learning discipline while customers improve their conditioning will increase interest
and participation in health and fitness. So I would say this, is that, I bel eve: can impact an
increase of 10% of the population in Rosemead,ininterest in fitness. Not necessarily joining our
club, just interest. Just like that's cool, wow that' att. And we!re~going to start1alking about it as
a life style; have a discussion. We're.going to have a;webs to service that will allow people to be
part of our organization for as little as,9 bucks a month:Tat to~iscuss food and exercise and
fitness. That's life style, that's changing~it'fo> the man.
Creating value for Rosemead by taking carb~ f people`.Great fifiess~conditioning while driving
family value. Everythinng:that we ve discus'sed4rom day onneeyhas been about this. Family values
and the discussion4around that3'So fitness cbbabilities,ithese,are.just all the services that we are
to have. I'm not 9r oin9 9 to othrou9h eacW6ne-Il'm just 9o'ihg'to say this, it's going to be
going a _N f 1 ~1_
unique to any other fitness,club that you guys have been part of.. So as you walk into Bally's or
you walk intootherclubs w,e're„gmng,to have a uniq'uespin on everything we do. Why do we have
that uniquespm ~Solwe keep`people interested.in the space. So they don't use the club, sign a
three year contract atBally s use t~he~club for 60 days and stop going to pay for the next 3 years.
It's`not Z ood. We're going to,be on ',to month and we are going to motivate and inspire people
: u.
to stay w tfi this through results and values.ySo just quickly here, the ultimate fitness experience.
That is what:we are; this is who we are. ItiWnot fighting. It is about the gym about being a unique
look; a fresh concept. Very digitals. It's about personal training. Understand that we get results you
stick with the gym.Your experience is great. You stick with the gym. It's about benefits. We have
memberships from peoplethatmaybe can't afford a hundred dollars a month. We have
memberships for as low as 40 dollars a month: We have memberships of 100 dollars a month.
We're a group type training facility so it's about the experience. We want to make sure we can
service everybody that wants to be part of our organization. Program will be the most unique
programming that the industry has ever seen. Its combining all the elements of some of the mixed
martial art programming with the traditional group fitness programming with group boot camp
training. For those of you who have been involved in a group boot camp training you know the
experience that you can achieve. The results you can achieve. And kids, it about kids and it's
about parents and it's about combining the segments. Say that we're going to service the male,
we're going to service mom, we're going to service the kids and make it a family atmosphere that
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 16 of 54
creates motivation. So one of the ways we're going to do it is through fitness technology. This
again is redefining the whole space as we know it. Already in Concord, which by the way we are
opening on Saturday, we've seen this portion of our-business dramatically increased because it
digitally shows your results. It digitally inspires you to continue on. And for those (inaudible)
digital market in today's world. Its booming and it's not going away. This is going to be all very
digital society in the next 5 to 10 years. I'm actually wearing a device right now. If you wear a
watch and I can see how many calories I am burning talking to you right now. I can tell you, I can
tell you last night I didn't sleep very well. I looked at my watch and I knew why. Because I turned
over like 8 or 9 times because I was nervous about this meetingThis device is so motivational
because it will allow you to see exactly how your lifestyle is. Am/. a calorie surplus or a
calorie deficit. And while I am exercising for the 30 minutes,a'day'that I'm exercising am I loafing
or relaxing...... Or am I truly training like I am expected to train- tam going to be able to tell you to
the calorie. I'm going to be able to tell you to the expenditure levekof how you're doing from a
fitness perspective. There's no hiding. So accountability motivation is•going to make sure that
every customer gets results which is going to motivate him to stay with th'etigym and not cancel At,
after 30 days. Biodensity, this is an incredible concept because it caters to seniors. So, yes, we
have a market for seniors. It caters to everybody\Itjimproves strength; improves one mass,
improves joint support, and improvess,overall quality 60ife.\If.y'd ' hi' the chance,to get the
website it's a three machine systemfand what you do is you,gwin and you push yourself to muscle
failure. Which is called self weight resistanc,.,.And you are'ezpected to sustain and contain that
muscle failure list for five seconds. In what its studies have shown its increasing from density so
. \ a
osteoporosis and those types of things ifsactlually showing reversal .of such. And so we are going
to have five minutes five minutes a week we'are going,to have,seniors,come to our facility, get on
this machine. In 5iminutes theypre going to be stronger, feel better, and they are going to be able
to build their bone density. What a great service tha6s. It's a family gym. Go to the next slide.
Website, so the website is;online i't's active. We're actually going to do a new launch on Saturday.
We're going to be able to do online scheduling and~s'ee some other locations that we are in the
process of sigmng:": Also watch some unique m•gym video that we are going to be having. But the
website,has had millions-of impressions worldwide?We are continuing to gather those impressions
as a~result of the UFC brand,concepts-Just a -few the slides that kind of have a look at what the
Rosemead;club would look like. That s''o'ur arbor area where people would have their preload
nutritional'fJod,before they workout. and~of,course their post (inaudible) food. So one of the
examples of the innovative concepts that we are doing is when you wake up in the morning and
you pull out your
Blackberry I'm going to'havbxyour menu plan or your Blackberry what you should be eating. I'm
going to have your workout,on your Blackberrywhat you should be (inaudible). We all love
Blackberries. I'm going to have, when you get into the facility your food is going to be ready at the
arbor, ready to go. It's going to say. Here you:go get your preload workout. The workout is going
to be ready for you when you come in the gym; When you leave the gym your post load food will
be ready for you. So it is convenience and technology. Lobby area, area opened feeling. Gym
store good old tax revenue always a good thing. We anticipate we are going to do quite a bit in
gym store sales. Lockers will have dry saunas and televisions in them. And the training area is all
going to be very unique equipment and have some of the mainstream equipment thatwe see in our
typical facilities, kid's gym. You notice on the left side that's called I'tech fitness, very innovative.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 17 of 54
4
Very unique very versatile all about moving. On the right side for a little bit younger. We're going to
have some different facilities and services for them. There's Concord gym. The below picture you
can see our pre sales. And the above picture is the actual gym. We put 4 million dollars into this
thing. It's been an incredible return. It's been incredible in the City of Concord which is a very
good city. They, it's been very well received. We're having some great success out there. So the
UFC Gym impact, final couple of slides here. Is that innovative training you will not see any other
training like we are offering anywhere else in the world. Family experience. You are going to see
things that we are going to do that will blow you away from a promotional perspective. Working
with the police officers, working with the fire departments, working;with the school districts. We are
going to provide services that haven't been seen before as a partnerJin the community. Diet and
nutrition is big. 80% of the world eats wrong. And one of our/drives is to help that out. Juice bar,
gym store, juice bar, social experience. 35,000'square feet plus. .,Real results having form and
leveraging the UFC brand. So what does that mean? It means we arb;investing over 4 million
dollars. It means we're hiring locals. It means we.h`ave~large communty'involvement. Big media
impressions. We're importing unique customers'into;& City of Rosemead. I now it's not a Best
Buy. I know it's not going to contribute multi millions,of tax dollars. But it's in to contribute
services and it is going to contribute benefits to you community ,Destination is;(ii audible) digital
marketing hottest concept in the industry, kids are living it. And it is very unique tramlhg for the
entire family. So last slide here is (inaudible). Js Dana White,mnaging the gym? N0 e has
nothing to do with day to day operations~That s my job I ain'the senior vice-president of the UFC
Gym. Everything that we do goes thru me and myCEO. I have'.io,sign off on everything they have
creative rights. Is UFC Gym a fight club?'Absolutely not,`Nothing4o doo with fighting we're not
going to host any events You~can see if imour conditions that we agreed to. No events
f,
ere taking the;best}of mixed martial arts provides
whatsoever, no blood None ose things W%
and we're creating a.,unique expeerence. Is UFC Gym 'a facility for-future fighters? No. We will land
send them down the street, they can fight there ,Next one. Are there any safety concerns with
UFC Gym?,None: We m"eta ithsthee'Ch of of,Police;4e went through a long safety discussion and
we ant) b be verI proaactive- n:th s because we.wanted to understand what the challenges were
currently at Rally's and pre-em`pt,those. And make sure that we provided an environment that's
safe foreverybotly. It s a private club we have a l04 of technology from video cameras to security
~r~ w1i,,:,
guards bt we're going to,add, we re,going to work directly with the police department to make
sure they ane!happy with it. Does UFC GyrNave support with the City and residents? I think so. I
think we had 4 O Planning Commission vote and the people that I have spoken to in the surveys
that I have says these i_'s,a lot-ofin'terest. There's always people that are not interested and 1
-:'a e q
understand that. Everybody has a right to their opinion. There's a lot of interest for our products
and will the UFC Gym hep;Rosemead's economy? There is no doubt about it. Local new jobs,
energy, attraction. Let me tell you this, when we started the Concord gym we now have three
trams to the hotels. Including Crown (inaudible), Crown Plaza and the Hilton. Which are two
executive hotels. Because they love our concept. And so we are going to attract hotels we're
going to attract other people inside that area because of our theme and unique brand. UFC Gym
store will provide taxable dollars for us. Our obstacles like fitness motivation modern day
conveniences and the economy, credit health 'issue and obesity problems. No doubt about it.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 18 of 54
Right now American's young is obese and it's my job to change that and turn that. So I'm not
going to go through all this because all of you have it. It's the safety and security programming that
we're providing. It list everything we're doing from mechanical (inaudible) information technology.
We're also listing all of our programming and classes. I do want to make one call out that I
eliminated the CQE class which is for police officers only. Based on further discussions with the
Chief of Police. So we thought that was the right thing to do. So, I appreciate the time and I know
some of you have heard this several items. I would love to answer any questions you guys might
have.
Council Member Low: approximately how much is the cost
Mr. Sedlack: there is going to be multiple different
are also going to have special unique rates; for e~
City of Rosemead or a fireman that works in Rose
all of our membership programs. If you are a studs
policy; no enrollment fee for any student because
fitness. Dues are going to be as low as $29 a m`o
who do group training
Mayor Pro Tem Taylor would you clanfyv
Mr. Sedlack: Dana White is the president.of
controlled by Zuffa. Hiss visor, if you wi
main responsibility is setting up,UFC fights;
also reaching out to.local governments and
There are two, and we
e officer that works in the
ad-you are going tdhave no enrollment fee on
from what I heard,to`day, let's create a new
ant them in our gym exercising and having
and as high,as $99 dollars -a month for those
White is?
he-is a ten oetcent owner of the UFC who is
Pis,the CEO of UFC. Dana's
id UFC sanction fights; and
the new brand of the UFC.
Mayor Pro Tem.Taylor yoGytmentioned that you hR a conversation with the mayor and I, and you
had stated that you have to go back to your board of`directors. There were two names that you
gaye'uslnd they were who.
Mr. Sedlack; Lorenzo Fertitta and MarkiMastrov. Mark Mastrov is the NEFC founder and has
ti a;> r..A ti
controlling-rights and operations,,and Lorenzo Fertitta is the chairman of Zuffa who controls Station
Casinos and 'controls UFC and~is.a fifty percent capital partner.
Mayor Pro Tem Taylo"r,,l havejo/admit to the fact that I never watched the UFC fight channel
XAm\ not going to watch someone get beat up there; so I just kept going. But
browsing, and I say I am
after you had your Planning•Commission meeting, a program came out three or four days later; it
was on a Nightline program and its was titled From Brutality To Gold; And I mentioned to you that
my main objection was people beating up people. never watched any of these fights, so I went to
Spike as you said on the minutes here, I went to Spike TV channel and I watched about 12 to 15
different fights; and to me the UFC logo which you have to carry on your promotions, UFC,
somehow or another I cannot put the connection together, who is really controlling what; and you
have in your gym the octagon, the fighting cage.
Mr. Sedlack: it's the octagon, not a fighting cage.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 19 of 54
Mayor Pro Tern Taylor the octagon, well we've seen it; it's on every Spike fight they have. They
are in an octagon usually during their fighting. And you mention that there is not going to be any
sparring down here.
Mr. Sedlack: If we look at the conditions
Mayor Pro Tem Taylor. Number 34 and 35
Mr. Sedlack: there is different mixed martial art that people are,goin' b be able to take. I am going
to give you an example; first of all there is jujitsu; which you,aveto touch somebody's arm to show
them technical movements and those types of.things; so,Aere's go ng to be what you would call
controlled impact. But there is not uncontrolled sparriingtor fightingtallowed what so ever inside
these gyms. But you have to, in women self defense. The instructor fas to~be able to have what is
called a toy gun and the instructor is going have 0 shbw the female how,to handle that situation,
there will be a little bit of physical contact therevBut there's nothing to do witQfighting, physical
direct contact.
Mayor Pro Tem Taylor. up in Cc
7pm to 9pm where members can
7 or
program,
to do from
Mr. Sedlack: that is incorrect, it's off site
Mayor Pro Tem Taaklorit didn:t say that in the'min
Mr. Sedlack: it's in Walnnuut_Creek,. h ch is down fro
the minutes,in front of me Concord.
Mr: Sedlack: I don't know about anything, about
20 minutes.
Saturday night, so I apologize I don't have
Mayor Pro Tem Taylor it's in our" proposal and your comment was, "we're not sure were going to
do that". -
Mr. Sedlack: are you talking.`ab' ut the UFC events?.
Mayor Pro Tem Taylor no, I am talking about your. screenings on Saturday nights of show 7 or 8
bouts.
Mr. Sedlack: I think you're discussing UFC events, which is not every Saturday. It's a monthly
promotion of what UFC does. And it's typically after the hours of 7pm or 8pm. For example, in
Concord, we're going to hold those off site, because we don't' have the space to do it.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 20 of 54
Mayor Pro Tem Taylor but you were considering having them here in Rosemead?
Mr. Sedlack: we were considering having it on TV, just like it's on Spike channel.
Mayor Pro Tem Taylor, you will have your members come in to be watching the program.
Mr. Sedlack: we would promote what's on our television that would be on their television at home.
Mayor Pro Tem Taylor you close the club down and you do have people coming in to watch the
events.
Mr. Sedlack: if we chose to go that way at Rosemead andvewanted to have that UFC event
televised inside our facility, it would be allowed just for,ultimate m&r&rs to come in to watch the
event on that particular night. We haven't decided if we'are going to do that or not. We haven't
determined that.
Vanessa Delgado of Primestor Development Inc just4o clarify the.condition as4 mitten, that we
need the city's approval if we are going to do that. So•tte,Planning Commission covered that
concern. If there was such an event wewould have to comeback with a special permit, before we
can hold such an event.
Council Member Ly: I just want to
denied?
Community Development Director
Mayor Pro-Tem,Tayl r let'Q;go to
authori a or allowto be held'or;ho
demonstrations that?include as any
competition or contest between or
way or otherwise come into physic,
says that shall#not happen!?
Mr. Sedlack: that's?correct. We're,
can that permit be
yes
ifion number, 34, "applicant shall not publicize, hold, host,
Dn,the;subject property any mixed martial art events or
of the event!two or more individuals engaging in physical
g them in which the individuals strike each other in any
itact by wrestling, grappling, or throwing one another". That
going to have any contest, we're not going to
Mayor Pro Tem Tayl6r;rn6w et's put the fly in the ointment, the loophole. Should the applicant
desire to hold, host, authorize or allow to be held any such event, applicant must apply for a
separate permit from the City for each such event to take place on the subject property, The city
reserves the right to approve, conditionally approve, or deny any such request for permit. I'm not
opposed of you having the gym, but I'd like that last sentence struck out of there. You say you are
not going to have any fighting contacts such there, take it out so it's guaranteed that you don't have
them.
Mr. Sedlack: what we know is this, is that one thing is constant, that is change. We don't plan ever
having any events there; we don't plan on eves doing that; but
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 21 of 54
Mayor Pro Tem Taylor wait a minutes now that's a pretty determined statement, "we don't ever
plan on doing this", great, take out the sentence.
Mr. Sedlack: which is why we asked, if we ever wanted to do it.
Mayor Pro Tem Taylor but you're never going.to do it.
Mr. Sedlack: we don't plan on ever doing it, which is why we asked that if we wanted to do it, we
would have to go through you to get that done.
Mayor Pro Tem Taylor well that's the loop hole that
these fights and they were brutal, brutal to a fighter is
watching that; I watched those fights and I watched fit
called the match. I watched them get their eyes cut;/9
this was just in the last two to three weeks. r rah
Mr. Sedlack: let me clarify, I can commit that,
will not happen in our gym. -1~1
Mayor Pro Tem Taylor if there in
the mixed martial arts training and
not allow any two or me
contact in which the ind
contact by wrestling"" '
foregoing shall notbed
patron in connection wil
of watched,.some of the
mat, you'could see it,righ
strike out those two sentE
48 conditions you talk ab
mothers An the tots and
to oppose it\
Mr. Sedlack: I will
problem.
fighting, the word fighting across the board. So I have no
Mayor Pro Tem Taylor. strike out those two paragraphs on the condition 34 and 35 the last
sentence.
Mr. Sedlack: I will strikeout fighting across the board and everything we talked about. If we want to
through a discussion on what happens on the Tae kwon Do center, the karate center for kids, that's
going to invade what that says and we're not able to do that, we're not able to provide that. When
you are talking about mixed martial arts sparring and mixed training, there are different movements
that you do; none of what we do involves blood. If you look at the program that we provided
me, that fact that I did watch
to the average person
=d,in to the eyes where they
N 'seen seen many years ago, but
our gym that type of fighting
~ rihjjbt:s,go to conditiofir35 the next one "In connection with
6r. raimng.provided on 6 subject property, applicant shall
V. K .11 11 -
to en
gage in training, sparring'or simulated or real physical
each other in'any way orsother 'ise come into physical
(wino o4anotii&'PthaYs:fhe;,now the next sentence ° the
tdprohibit one employee of applicant to train or "spar" with one
atronsl training byNthe-employee on the subject property" and I kind
±on in the~octagon, and as I started to say I saw these
I,that gobs
§ 'cuts, blood°'dropping,down on them, blood dropping down onto the
e~TV•. So when you say that there is not going to be any fighting,
on both~paragraph nd I won't object to your gym going in there.
I,„ , .
'th ,
e excellent things you are going to have for the families, and the
ds, and free',membership. Strike out the fighting and I am not going
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 22 of 54
Mayor Pro Tem Taylor. I hate to disagree with~.you.Adam, but the fact that I see on this, is a
training ground for ultimate fighting, you may not be fighting there but you are sure getting the
training for it.
Ms. Delgado: Mayor Pro Tem, the reason we came up with those two sentences on that condition,
it's simply to allow for what Adams describes, if there were women self defense that it covered the
fact that the instructor has to grab a hand. So if there is another way you suggest we could
Mayor Pro Tem Taylor what does women have to do with it, I
bloody their eyes bleeding and blood on the floor.
Ms. Delgado: no, women's self defense class. We are talke
Mayor Pro Tem Taylor. that's what I am referringatb
Ms. Delgado: we're talking about women's selUdefense
Mr. Sedlack: I completely understand.what you are sayin,
I am trying to do is get across whattl m trying to say is a
mixed martial art training no matter what facilityyou go in
agree with any of the facilities.
Mayor Pro Tem Taylor-Tid never been
month or so. /
Mr. Sedlack: so if you'g
have what-you-call light
oves,ahat•go up h
mhave l)ac1 and t
you`ard'doing jujitsu mdveme
and controlled impact it's 'al-w-;
discipline training, and you h
way we're training.which is th
why we worded it+the•way we
UFC fighters, fighting`n the o,
bring people in to say, hey„II,
we're requesting a permit" !c
gym.
see the women in their
self defense.
you loud and'clear. And what
it you are comfortable with. In
the world, I don't know if you
seen in the last
kid'sfacilities thereayou have a trainer that trains and instructs, you
Iled sparring, And so as,an example, if I am doing a mass drill, I
e and a jobis'toas fast as you can, quick as you can, hit these
ave controlled impact`We're going to have that; as an example when
its youtie,going through technical body movements and have impact,
ys goingto be there; as an example when you are doing group
te~an instructor that's certified and discipline and understands the
?ugh safety a4precaution, you're going to have a contact. That's
Jid'in here. I want to clarify again is that there will be no events with
lagon and hitting each other. We will have no exhibits; we will not
en we're hosting an ultimate fighting championship in our facility
be glad to say that we're not going to ever host a IJFC fight in that
Mayor Pro Tem Taylor it's not big enough for,that kind of promotion, all I am saying is that this is
the training facility to teach these fighters what:they need to learn and where they go with it from
there is up to them.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 23 of 54
Mr. Sedlack: with all due respect, there is two different ways to train. One way is to train as a
fighter and another way to train is through learning self defense and technical skills. And it took me
a long time to understand it; it really took me about a month to get my hand around it; I had to
actually go through it. When you want to train as a fighter, you will go to that facility that's down the
street in which they do direct impact, uncontrolled impact and it's about the way in which you are
taught the movements. We're not anything like that, it's completely different parallel what we are
offering in our facility.
Mayor Pro Tern Taylor. tell me again what you plan to be doing on,Saturday nights when you
have the events show 7 or 8 bouts where members only couldcome in and see it.
Mr. Sedlack: the thought, it's a promotion event where
discipline training would come in and just watch the ev
is
that are in group
Mayor Pro Tem Taylor watch what events?
Mr. Sedlack: watch on television
Mayor Pro Tem Taylor and what would-those events
Mr. Sedlack: it would be the UFC
Mayor Pro Tem Taylor th'at's my whole poirtir
is what you can be'takeyourtraming and this i
watch with the UFC•owit, they talked1about they
other, the teams, the coaches and1such. You're
people learning,the; call it,themart of the fighting
re you're coridoning and encouraging this
ile fo"ryou =And even with the programs I
process that they go through with each
have coaches down here helping these
Mr: Sedlack: again with all due`respect, I think'weare being misrepresented here, I think that we
hav`e.to understand the two different training priric pies, training as a fighter and training as a
memt`er:MWe have nothmg,to do with training as a fighter; it's a completely different path a
customer would take. It would'take a longtime to go through that with the details, I would be happy
to provide it foryou. ~t
Mayor Pro Tem Taylor,then"strike out those two sentences and I am okay with it.
'e-j
Mr. Sedlack: then we haveyto;strike out everything that ...inaudible...
Mayor Pro Tem Taylor no, you're talking about motherhood and kids and free membership for
teenagers at the schools, you are not going to lose all that.
Mr. Sedlack: I won't be able to do daily ultimate training, which is a non fighting exercise routine,
which is the most innovative training we stand for right now.
Mayor Pro Tern Taylor. there is no contact
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 24 of 54
Mr. Sedlack: there is absolutely contact
Mayor Pro Tern Taylor. what does it say in here?
Mr. Sedlack: you hold gloves and you contact the gloves, you pull pads and you contact the pads.
Mayor Pro Tem Taylor where does it say that,in here in condition 34 and 35?
Ms. Delgado: that's why we created that language.
Mayor Pro Tem Taylor explain it to me what that means
Mr. Sedlack: limited controlled contact is when.you use agility, spk&and discipline through certain
movements to get a great work out. So you have to'be able to do those things. It's not about
teaching somebody to hit somebody in the nose="
Mayor Pro Tem Taylor when do they stop that-
Mr. Sedlack: it's a 24 week processfthat'people training fosthree times a week for twenty four
weeks I believe is the protocol. Then thge go the level two theri`level three; you see the belief is
that to be, to have discipline in your lifeq'bu have to•be able to-protect yourself, you have to be
able to have self-confidence and you have to be physically it. This,class takes all these into
consideration, whic his detailed m the program~that we sent you, `and it takes that person through
that journey. Is it ultimate°fighting; no, are we~going have them,fig~no we are not.
Mayor Pro Tem Taylor then why d 0 o you need the last two sentences on paragraphs 34 and 35.
Mr. Sedlack we,want to haven open dodr.that if`hereis an exhibit or something that it needs to
be-hosted there, no'different than at,your high school, we can come to you guys and ask you if we
can do something thereWe don't have,any intentions or planning on doing it right now. We don't
have any intentions to do ithnAhe nearfuture, the local high schools have wrestling matches there,
it happens,every year. What ifalocal high"school wants to have something in our gym? And we
want to be involved with that high `school. I need to be able to go to you and say I'm I allowed to
work with the high:school inside our gym.
Mayor Pro Tem Taylor,that is not going to be a bloody bout at a high school.
Mr. Sedlack: nor is there going to be a bloody bout here.
Mayor Pro Tem Taylor.-you're telling it's not going to be, but whenever they can get into the ring
with physical contact between two people then they must have a supervisor while they're doing
that.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 25 of 54
Mr. Sedlack: so let me ask you about your perspective if I may. If I want to work with a school, if I
want to work with battered women or if I want do something, if one of your local taekwondo studios
wants to have testing and I want to work with them to support them and I want say okay; you know
what local school or association, we're not permitted to do that; what I need to do I need to talk to
the city that grants us the right to be here.
Mayor Pro Tern Taylor you're not permitted to do what?
Mr. Sedlack: to have demonstrations
Mayor Pro Tem Taylor. of what?
Mr. Sedlack: of taekwondo or wrestling, of different events ttiat woulShappen already in our
community, and so what I am asking you is, if I want to be able to go to you guys and ask your
opinion, can I have this or cannot have it, that s~a`ll this says you can deny me at any time.
Mayor Pro Tern Taylor. you know as well as I do rf..yo, u ever went,in to a school-and the kids got
their eye bleeding or they got fingers poked in their. eyes'~youY Idn't be back aftha chool
again.
Mr. Sedlack: what school are you referri g p? _
Mayor Pro Tern Taylor any=school you go `to, you mmade a,reffeerence to going to a school and
asking if you could,come"in. that would be so closely.,guarded thatu'll make sure that none of
those children getinfured. V.11
.11 11
Mr.
Tem Taylor you said that if you Wanted1o go in and ask to go to a school and help
them;with some type of *i' ,
they wanted help and they needed some real state for help and
Mr Sedlack 4,they came to "us-
we said okay we,will help you we will need to go to you guys to make sure it's okay; I don't see
any down side to'Akat.. If a highfsctrool needs help with wrestling, and they want an instructor come
in and guide the wrestling team; Ldon t see any down side from going to this city council or the city
team asking for permission tg d6 that.
Mayor Pro Tem Taylor all I have is the one point that you take out those two sentences then
you're home free.
Mayor Clark: we have two requests to speak. js there anything from council?
Council Member Low: we have a public hearing on that
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 26 of 54
Mayor Clark: I have two requests to speak; this is a public hearing. You don't have to fill out a
form to speak. We are going to open the public hearing; we have two so far, Sharon Esquiviel.
Public Hearing opened at 8:48pm.
Sharon Esquiviel - I guess am not objecting so much for the gym, it's the location. I do not think
this is a good location for the gym plus about the other stuff Gary brought up that I didn't know
about. I think the location would be better represented like for a restaurant row. Anyway that is all I
have to say. Thank you. f.
Marlene Shinen: this man answered a lot of questions that.l;was going to ask, considering this, but
he really wants to sell you this car. So I think you need VbeYeal~&reful here. I have a problem
with the agenda, I don't know who prepared the-agenda but it seemslike this is such an important
matter. I was at the CDC meetings and that property was always referred,to as the Levitz property
or 8920 Glendon Way, but at least you had antidea of where it was or Aere~it is. It seems to me
like it's right off the freeway. It seems like a lofmore people in that area ri gi6have come to this if
they had known this, what is it? Ultimate Fighting Championship?,l ask the cou &Jonight, what is
the F word? What's the F word?
Mayor Pro Tem Taylor. Fighting,
it's calledUltimate Fitness Club
Mr. Sedlack: its Ultimate
Mayor Pro Tem
famous.
not
Taylor
that?
Ms. Shinen: so" meone has to choose what the F word is?
logo, that's what makes it so
Okay it's off the 10 freeway, great
Ultimate Fighting, Ultimate Fitness?
Mayor Pro Tern Taylor"she asked'the change of the sign and that wasn't acceptable.
Ms. Shinen: if they are going°to put a sign right. there, what will the F word say?
Mayor Clark: I don't' know, because at the meeting we had I asked you if you would be willing to
put under the UFC logo Ultimate Fitness Club? And you didn't seem to want to do that.
Mr. Sedlack: there are a lot of things to do with brands and UFC gym the way it sits today in brand,
if you put the ultimate fitness club and you become a generic brand you don't become a UFC
brand, so it's very important for us those essentials so if you go to fitness club then you will go from
millions to thousands and we are not prepared,for that.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 27 of 54
Mayor Clark: and see that's a problem that I have because you have, unless the staff report is
incorrect it says "New Evolution Fitness Center doing business as Ultimate Fitness Center (UFC
gym)" So your dba is Ultimate Fitness Center, but you are not willing to put that on your sign.
Mr. Sedlack: our dba is not Ultimate Fitness Center
Mayor Clark: so why does it say doing business as?
Community Development Director Saeki: I can"clarify that, in discus
city council and discussion with Adam and his team, well let me=ba
came to the city came was for New Evolution Fitness Gym„and ttie
process, this UFC concept kind of evolved through that process. At
again and his team we asked if it would be appropriate to:be called
any way shape or form are we implying that was theirtirand , that v
truly is, the way we have the project conditioned tiere would be no
was saying, the UFC brand is Ultimate Fighting;Championship.
Mayor Clark: why did you put
Community Development Director
to end up being, it was a fitness e~
Mayor Clark: right
Mr. Sedlack: well th'e dba new
,ate
very similar to Harley Davidso
Hell's Angels-and s fortli~an"d
they could `not get away from,t
here td run from the UF&nam
w,: e 'Q
organization has createdstruM1
I am no0 bout to run away,fro
service evervbodv in the CitvNi
Council MemberLy_,rll don't
report doesn't say doing us
Community
that.
as?
he
on with madam mayor and
up. First the proposal initially
as we got further along the
so in discussions with Adam
Itimate Fitness Center? not in
stiour~idea, hey this is what it
ahtinaBut like Mr. Sedlack
how their business was going
iampionship,
finis our dba andd just want to draw this one small parallel, it's
name. 20 years'ag6,Harley Davidson was parallel with crime,
ey're not upper mainstream now. But that brand Harley Davidson
cause it ceated•so many more impressions, its credibility. I'm not
~Begause a seen an organization create great (inaudible) and
reantltcredibility d I had to educate myself to get there. And so
i.N
that. Ism about taking this brand and making something that I can
surrounding areas.
t really answers Mayor Clark's question as to why the staff
Ultimate Fitness Center the (UFC gym).
Saeki: it's probably poorly written and I take responsibility for
City Manager Allred: well some of the paper work we have the term Ultimate Fitness Center
appears in the documents.
Council Member Ly: from whose' side? Staff side or your side?
Rosemead City Coundt Meeting
Minutes of November 17, 2009
Page 28 of 54
Mr. Sedlack: inaudible... all it is a fitness and training center, that's what we are. That's who we
are, that's our innovation. It is not our brand name there is a complete difference in branding name
and what innovation is.
Mayor Pro Tem Taylor. I think it's the brand name that is causing the big mix up here the UFC,
Ultimate Fighting Championship and I can't get around that issue because you got three different
names you are tossing around.
Mr. Sedlack: it did not get your question, sorry
Mayor Pro Tern Taylor you had New Evolution Fitness
Mr. Sedlack: is our parent company
Mayor Pro Tern Taylor Ultimate Fitness
Ultimate Fighting Championship.
Mr. Sedlack: so let me clarify then for,
Concord location in northern Califor`ni
UFC, it speaks to people that don't khow,U`C
and creates some sort of motion. Our job is to e
not about, with all due respect the F word,ihat':
brand name is completely different from whafs`
Harley Davidson, was not Hells Angels, yet it'w
was their brand nameAnd you ate going to se(
companies WEC and so forth become very mai
to adults studios.and so forthslt,doesn t mean if
not whatwe are about it's purely bv 1-- fanding•a4
x XU "
if you
Council
Mayor Clark: I am r
as much as the fact
ibout 34 than with 35, the training one on one doesn't bother me
to keep that in and you can hold a fighting event.
Mr. Sedlack: I'd be happy to say that we are not going to do any Ultimate Fighting in the gym, I'd
be happy to add that to the condition.
Mayor Clark: but you are not willing to take out the condition.
Mr. Sedlack: but I want to reserve the right, to come to you if I want to work with a school or if I
want to work with other people and have you approve it. And if you guys don't approve it, it's turned
down. It goes to you guys 100 percent of the time.
and it's all tied,ihto the logo of UFC,
so,we arearin-me same page ana iii just use our
d is UFC Gymt speaks to people that know
FC is a brand'that speaks to almost everybody
ucate, ourjob4s to show people that UFC Gym is
iot4liat.i`s all about-,,it's not about fighting. A
sidethat brand, andal'=think to disconnect. Just like
iered,hells,•angels for many years, but that
id UFC gym and the UFC surrounding
over the next few years from kids studios
at the conditions, we're not fighting, that's
g brand appeal.
why are you not willing to take out condition 34 last
it's Condition 34 and 35 the last sentence.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 29 of 54
Mayor Pro Tem Taylor What does that have to do with those two sentences? You can still go to
the schools and promote your club.
Ms. Delgado: no you can't, the applicant shall not publicize or hold any event or demonstration.
Mayor Pro Tem Taylor. that should that does what?
Ms. Delgado: to have anything any contact or (inaudible).
Mayor Pro Tem Taylor no, no, continue with the sentence.
Ms. Delgado: that has a contest, but it could be two chi
Mayor Pro Tem Taylor now you are mentioni
other up. Watching those fights was ridiculous
to the ground then pounce on them use both fi
Ms. Delgado: Right.
Mayor Pro Tem Taylor. I don't
Mr. Sedlack: I think we are actually
able to reserve the ri(
ghttto'allow,kid
to give you exactly,,whafyou wantN
in there, as an added condition bull
add that in there, if we want to have
you guys and-you,guys camtake a h
let's say
teams from•Rosemead, all'thE
them but yowon't allow it. C";
adding about'specifc events?
Community Develoi
development) and I
doing tonight,
on
to
ust in 1
or the
Q children are~notgoing to be beating each
vould hit somebody'in the head knocking them
)eat their head while they'are on the ground.
of fighting'.
\I agree on w`fiatwe are saying; I want to be
twe':need-to allbwkids to do that stuff. I want
itirig in'*e gym. And I'd be happy to put that
Council and'I entrust in your team that if we
wrestling team over we could present it to
it's due diligence if it's appropriate.
moved4he1ast two sentences of condition 34 out, if at
the different organizations, all the different wrestling
cams from.San Gabriel says we really want to partner with
~beNmended at that point going through the process and
r Saeki: this is not a conditional use permit it's a PD (planned
our legal counsel, any condition can be amended like we are
Mayor Pro Tern Taylor please turn to page 11 of 17 item number 6 under the conditions of
approval, "Planned Development Review is granted or approved with the City and its Planning
Commission and City Council retaining and reserving the right and jurisdiction to review and to
modify the permit, including the conditions of approval based on changed circumstances. Changed
circumstance include, but are not limited to, the modification of the use, a change is scope,
emphasis, size, etcetera. To me this brings in, they can come back if they have a special deal if
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 30 of 54
they want to work with the schools, but I won't go for the brutality of it and say it's not going to
happen.
Council Member Ly: I have to agree with Mayor Pro Tern Taylor, this is, there is the ability to
come back to it, there is a redundancy in line 34.
Ms. Shinen: I looked it up; gym is a physical education class. Separate is there is going to be
instructing, that we go back to the F word, and l go back to the agenda. When you write the
agenda, I just don't understand why this goes out to people or people are willing to read the
agenda and they see a UFC Gym, what in the world is a UFC Gym>The words should be spelled
out and the thing is you cannot choose the words because there-are two F words we're talking
about, We're talking about fighting and fitness,: now if you:are,going to pick one sign, a huge sign
off the freeway it's going to cost a fortune maybe, you7e going to have.to choose one word. To me
they are going to choose fighting, because it will attr`act,the clientele they!want, because they think
it's more exciting from what this gentleman has,s6iid%ut yet if it's fitness`it-,will be boring like the
others. So a UFC Gym is what? Is it fitness oris it fighting? So if you vote tonight are you going to
be voting for a fitness gym or a fighting ring?
City Manager Allred: to answer
or fitness.
Ms. Shinen: so you still don't know
Council Member Lyj'Ihthink pa
to determine what tlat'word sta
~fik;~,.
planned development review in
to say
Ms~Shinen I think you should
Mr. Sedlack: I think when yowl
that we cango back and apply;:
that but addingth,at we may, yo
Mayor Pro Tem
back.
the sign will'only say UFC Gym it will not'say fighting
what they aarejat ying to`do; s„to allow each individual person
Now the scope of services is limited to what is said in the
nditions of 'approval I think that is basically what he is trying
that tfiis inan,really wants to sell this car.
-•hunderstand what exactly you are saying, I like the fact
you`guys to host an event. So I am comfortable deleting
a CUP?
clause number 6 that says that any time a review can come
Mr. Sedlack: I think I am comfortable with that.,
Mayor Pro Tem Taylor. and 35, they're both the same exception clause.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 31 of 54
Ms. Delgado: just to clarify, for 35 legally I don't know that Adam can say to you that they'll be no
contact. If an Instructor is showing an exercise he will be in violation of his P.D. definitely we have
a security plan that sheriff is going to be involved in monitoring this location. So if this becomes a
problem this can be addressed, that security plan can be revoked. But legally Adam cannot tell you
that there will be no physical contact. There will be children touching, the physical fitness with the
women, self defense, legally he cannot tell you. there will not be contact.
Mr. Sedlack: I think going back to your request; I think that paragraph says a lot. I just want to go
back to the details of what we're truly about, the fact base that ware truly about. Eliminating that
paragraph I understand your perspective and opinion on that, 1,8m .trying to find a way to meet us
half way. To say as in good faith there is not going to be any fighting, we are going to eliminate this
because I can come back, if I want to have the wrestlers;come over, I can come back and apply for
that from you guys, and I feel comfortable with. The secaid'issue with,contact is going to be a little
bit of contact and some of the programs we're going to offer. And I~don'I want to be out of bounds
with those conditions, I don't think its right, I don't'think it's fair.
Council Member Low: I want to look at this
UFC; well it was interesting, when I n
mom the show that we sometimes w
seeing on TV and it was pretty brutal
understand when you present it, I un
different angle, I feel that this council
hard to make our city,more beautiful,
been working so hafd and a
name, I understan'd•why,yo3
our city to me is if I support;
Championship style of sport
to watchtthhis.type of brutality
for,karate; in fact when'I'wa
blood'fl"ying. To me I afnJoc
and to me`.hbelieve there is,
have events lo,invite to peol
promoting this:type of sport.
to you my,,ki
Ultimate Fig
bloodv. and I
hasstrieo so
we want,to I
o build 'anirr
3t; it's a Brea
ct, to me it fE
lightly,different way. You'use the logo
ds already know what tliat;is.~"You know
hingia°nd I go ho, that one I remember
understand it's a good marketing tool, I
is all`for fitness. But I am looking at it, at a
p'r mote our=city image, we are working
'safety, thoseare the things we have
Oubur city` By having a gym with that
marketing tool. By having that name in
I am supporting this Ultimate Fighting
is to change the channel. You don't need
Ded~to see all thisVood flying. I understand kids join classes
3ed it. Bubagain those are different in a sense, there is no
)!,,the image of the city, I get the services that you provide,
,in the gym, I buy that. But the fact that you guys are going to
ind4'aatch this Ultimate Fighting Championship, is a way of
k that is something I cannot support
Mr. Sedlack: what you'just spoke of is our biggest opportunity, is that every child knows about the
I< '.:,y../
UFC and most childrentare watching the UFC whether they're in a closed door or a parent is
allowing it. This gives us the,opportunity to take something that the kids think its cool and change
messaging. Because right now what do they think, UFC, they watch the fights and it's about
fighting and that's all it is and that's all they go to school with that thought process. Now we are
able to take that same brand recognition and we are able to take you kids and we are able to say
okay, UFC is fighting but this gym is not about fighting, UFC is also about self discipline, self
confidence, integrity, as a matter of fact, there are kids in the mixed martial art programming, one
of the belts is that you have to do unassisted chores for seven days in a row. It gives you that
example of how we try to create that mentality. It's an opportunity for us to take what kids already
know and what adults kind of misunderstand and educate everybody about it. The UFC Gym brand
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 32 of 54
name, it provides a lot of credibility in today's world. Not everybody here is going to agree with that,
but when you start learning where the brands come from and where it is today, it's a completely
different appeal. Now we have mainstream advertisers supporting UFC. So it's developed, its
progressed, I think you truly understand our concept, it would be an example where I would have
your kids come in and introduce them to the programming we have, or intro duce you to women's
self defense, or nutritional programs or whatever you're interested in and we now create an
experience for you and your kids. What you just brought up is the exact opportunity looking for the
ability to do that. When you have the UFC Gym right there, I think we're looking at the glass half full
and not half empty. It is a very credible business organization in today's world. It's not 1993 or
1994, it's a completely different company than what it used to be/tWcredibility is going to be
there. It is there in Concord California and I am, sure and we've looked at Concord at the type of
city that it is, which is fairly high income it is overwhelmingly populbr,•it's created much credibility
inside the Willow shopping center in the mall and a bi
piece, a benefit as we continue to go mainstream in6t
Mayor Pro Tem's step on number 34. 1 am happy to-t
rr ~t~'
time. I've lived down here, I am going to take prid6ri
represent here is what we will be representing woddv
cities to be able to call you, so you can speak of our(
real organization that wants to invest money, employ
you see it that way; I hope that I can be`transparent E
Mayor Pro Tem Taylor
itself, I think it was Com1
opened to other UFC'cIL
club in Concord thaf,ope
use the facility. N
Mr.
strategy, you!i
ilifornia, using
in a hotel,
ultimate rr
Is.. Low mentidhed,the fa
ss ne;Eng at th6,Rlann
members. Well the`comr
this weeek or so. But ulti6
gong on, is called a de
bs cliistered together so
going to,have very.little
inch,of energy.'hlook at it as an attraction
e years to comehl am happy to reply with
e ultra-transparent,with•everybody, all the
this gym, this is my home base. What we
tide, I want-to launch correctly. I want other
edibility and what we offer th city. We area
peopled` d do it the right way.I'just hope that
1 4"
nough,to;.help us get there.
:,the image and reputation for the city
)mmission meeting is this going to be
va at this.time you only have one other
you plamto allow other club members to
ion strategy, 24- Hour Fitness is a network
use all their facilities. Because we are a
sitorv between facilities. If someone is in
ym ih,Concord California and they happen to be in Rosemead
it's a pnvate company, if they are a member; if they have the
they'll be?able to use the.facility.
Mayor Pro Tem Tayl,or.,as far, as,the intent is and you hope to have 100 more gyms by five years
in such, worldwide. Well;if.'they,lave some, whether it's in L.A or and they have different nights, for
K: r• .
the entertainment shows, if~you have it on one,Saturday night of the month, that other club
members can congregate in Rosemead for their night, when you close it down to the public. Even
though they are members, they are not in the category of the membership that you are going to
allow in to view these bouts.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 33 of 54
Mr. Sedlack: I am not ultra passionate about this, it's more of a customer retention tool. The fact is
that most of these events are on Spike TV that they can get for free anyway. They can just turn the
TV channel; if the largest concern we have we are calling it a promotional event, I'd be happy to
retract that if it becomes a large issue. We are not finding it an issue up north because we are
hosting stuff off site and it's enjoyable to the customer, they love it. I would be happy to work with
you on that point.
Pat Trujillo: I think the UFC logo is deceiving to the public in to thinking they are getting a club
that's a "Harley Davidson Motorcycle" but we will be getting am imposter instead. I think it's the
logo that's the problem here.
Brian Lewin: I do have to agree with Council Member LoZ'~,Pg6tfing at, if we are trying to position
Rosemead as a more family oriented city, the question here is how compatible the UFC brand as it
currently exist is with a family oriented city, the citYLima9a that we a '<fr in to project. Also, I did
have a question if we banned any kind of fighting'; if.city staff were to go ins he or code officers go
into the facility and witness fighting, would that be aclosable offense?
Community Development Director Saeki: there is a pr
11 conditions of approval but yes, thaPprocess, would be
shut down of the facility.
Mr. Lewin: for me that
Mayor Pro Tem Tay
If there was a fight ha
Mr. Lewin:,this is,ju+sst
~F.1 T'"~+f r„~'n
Mayor Pro Tem Taylc
process inn~such, woulc
City Attorney.Rihmar
would be a difficult sift
based on one incident
several incidents.
Mr. Lewin: several inci
satisfy one
on th"eif~one time,..
coning code, for4blation of
and ultimately it could cost it to
the 6ty;'cpuId monitor it as necessary.
on that Lthat's why the attorney is here for.
nk we can lose them down.
, but if there is an incident happens, due
although%the process is set up where we can have a hearing, I think it
ition, where I probably recommend that the city council take away their use
I think that;might be a difficult situation to uphold in court but if you have
constitute of violation?
City Attorney Richman: you would follow the process and depending on it would play itself out.
Mr. Lewin: I think at this point a lot of people would be interested in that type of conditioning. Would
tend to be more aggressive personalities, and the people that I know tend to be have more
aggressive personalities. That being the case, security would be a big issue because when you get
a number of aggressive personnel in one environment the possibility of issues becomes greater. I
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 34 of 54
have not seen the security plan but I would hope that at minimum one hour before opening and
until lone hour, after closing, security there and,be evaluated by the police department.
Mayor Pro Tem Taylor. I have a point of clarification; I think the security guard is only in the
evening hours?
Mr. Sedlack: right now its evening hours inaudible... Chief of Police if he suggest we need more
we're going to
Mr. Lewin: for me I think all day would be appropriate until we get, sense when it's not necessary.
I'll -1
Council Member Ly: I am not great on that idea, my
Bally's the same way and we are not treating the oth
did a good job that our chief of police was involved-in
safety structure in place here for the monitoring,of sa
concept of people who use the gym are more aggres
example my brother when he was younger was a fan
wrestling. But my brother is a very kind hearted, pees
any shape or form. And people join(gy'MOor all sorts
gym, and my reason of joining might`be`very differen
have to disagree with that statement on,that5i0iJbifc,
of approval that staff did a good job that we did, enga
soning+is.`,`,because we are not treating
jencies the same way. My feeling is staff
process and that we do have a public
N' .
of the location. kdisagree with the
one there is no proof;of that, and two for
rofessional wrestling Ach was fake
he's.a`."ve`r'y good person not aggressive in
ifferences: I am considerina,16ininq a
from the„other person joining. So I would
oncept. Also I think at least in this condition
e. in.publi's fetyofficers on public safety.
Mr. Sedlack. we haie4-a survdjy 'I:cannot giveN,
our members have weight loss goals. They're
training. They are there"for to lose'weight.
~ ~ ,cam
nuiriberrbut roughly it was 87 percent of
for fighting or even for aggressive
willing to put Ultimate Fitness Center
Mr. Sedla& I appreciate that;perspectWv but once you do that you lose the whole marketing
machine that s behind us that allows us to.ceate the credibility that we are trying to create.
Mayor Clark 1 disagree with that; because if people know UFC, that's the brand like Nike, you just
know. ,vd
Mr. Sedlack: but you wouldmever put ultimate fitness shoe, it's very unique and creative to that
brand. I do appreciate what you are saying, the logo and the brand in any company is critical for
them. 24-Hours Fitness is the same way; you don't touch that logo, you don't touch that brand.
Council Member Ly: just want to point out that not all 24-hour gyms are 24 hours I found out the
bad way; it is a big marketing tool.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 35 of 54
Council MemberArmenta: I understand that UFC targets certain amounts of people or
population. But the way you are marketing it and the guidelines you are setting forth, the minute
they walk into the gym then they'll know what type of gym there is. Now it's their prerogative if they
are going to stay of leave. But once they do go in and try to find out about membership that's when
they are going to be told "no this is not a fighting gym" and they either accept that or they don't or
they move on or they go down the street to the kickboxing place. I understand why you put for
number 34; 1 understand why you put that; because it says any contact, any physical contact. I
think we're misunderstanding you're not teaching the kids how to fight the UFC way. Besides
partnering up with the schools, and they do wrestling, there is go ng,to be that physical contact. It's
not the UFC wrestling, it's the high school wrestling, it's a different.type of wrestling. What I am
hearing is that some of the council is feeling that you're going ;to„teach them the UFC fighting,
wrestling and it's not. I am getting that it is a totally different4y"pe;df wrestling your doing guidelines
to the type of environment you are going to set up. If people `go in thereand they agree with the
membership or agree with your guidelines they are. oing to sign upN,not they are going to go
somewhere else.
Mr. Sedlack: that is fact base and the frustrationetti6td eel is that,we are beingheld to a different
set of standards than other fitness clubs out there. My attorneys feel that way and;a~lot of my
partners feel that way as well because we,have the initials UFMWhen I looked dow'n'the street at
this full contact gym, I am not sure how.they got approved tof ave full contact and fighting down
there. But that's where these fighters are go ng:to go; we're not,that, it's not us; it's about a unique
concept on the way we train and we drive`itness principles And you hit it on the head, if you're
going to train to be a fighter; you: re going to train completely differently than you could of at a UFC
Gym. You're going;to be able to learn self defense; you re'going to;be able to learn technical skills
14 ,1
sets, you are going to be able to learn kids' programming and learn about your body, you're not
going to able to learn how to strikeand knock somebody out.
the kids to gouge eyes.
Mr.'Sedlack: that's not
Mayor Clark )you list
Council
Mayor Clark: You are
you listed them in your PowerPoint.
sports?
champion, you are doing fighting, are you saying... inaudible...
Mr. Sedlack: what are we training is your question? Mixed martial arts, everybody has a different
perspective on mixed martial arts. Some people use it as combat, for people that use it as combat,
unsanctioned events is what you call hardcore mixed martial arts, or hardcore boxing, or football
without pads. Then there is mixed martial arts for fighters when you learn how to fight in a ring and
there are certain rules and regulations you have to follow like no eye gauging, no hitting in the
groin, those types of things and you're trained a certain way to beat your opponent.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 36 of 54
Council Member Ly: I think it's like the difference between flag football or touch football versus
actual tackle football like we see on the NFL.
Mayor Pro Tem Taylor if you look on page 29 of the information the class for UFC cardio
kickboxing; kickboxing is part of the fighting process and these fights that I have been watching
they have been using kickboxing to either knock the opponent down or disabling. Kickboxing is
used in that, but it states in page 29 "get drenched with fast high energy jabs, jacks, elbows and
kicks. The perfect UFC class to combine martial arts, boxing and cardiovascular training. Welcome
to UFC gym, this is a signature class". Go over to page 36 under Ultimate Member DUT class
format states "Prepare yourself; we make the rules up in this class`)Fight ready circuit training in a
AP °r'
progressive format that gets tougher every week. This is a signature UFC Gym class designed with
the fighter mentality and athletic diversity in mind". There are a9ot of promotional things you have
here.
Mr. Sedlack: the kick boxing, you kick a bag its,connsidbred muay thai
in front of you and you hit the bag and that is considered an incredible
training workout. To the daily ultimate training, frsbof'all the deck was
those words were too aggressive for this forum. \X..
Mayor Pro Tom Taylor you mean
Mr. Sedlack: it's been revised in this deck`that
fighter is the best conditioned ' fighter in the we
as the best athlete.internato al,arround the w`
things. The daily ultimate training`there is not i
about fitness, training and rconditioning. It's an
dynamic boot;camp that'srdonein progresstor
Tem Tavlorit,§avs it'§'dessigned with
kick a bag that is
resistance
ause I realized
know is that the UFC
m example, he is known
e trains and all those
ial arts ih•daily ultimate training. It's all
boot camp, it's a very advanced high
I it gets you in a fighter condition from a
mentality and athletic diversity on mind.
Mr. Sedlack'the fitness fghtermentality is;how far you are going to push your body to get there.
So if you look,on the way we reword it, I took that out because I thought that would give the wrong
message to all y60,know we.arelready to close up, this has been a very long process and I think
have practiced a lot'of patience and you heard it through. I respect that you appeal and that you
wanted more information;°Igt+all of that. We are still off course to what my company is all about
and now we are talking about what if's, we are stationed around those and everybody's perspective
is that UFC fighting, if they are going to get closed down if they fight and we are not talking
anything about what our business model states and what our business model indicates, in which I
considered to be the facts and the details. I am trying to be ultra flexible, I want to be here in the
City of Rosemead, I want to participate in this community, I want to inject capital into this
community, I want to follow your protocols and'your,processes, I want to show and prove to all of
you what we are really about and I think I can do that given the opportunity. I am very transparent,
ideally we will be able to work in the future, I am very transparent I want you to know everything I
know, I don't have anything to hide from, please accept that for what its' worth. I am genuine in my
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 37 of 54
aspirations. I think if you talk to a lot people out there in the community, your average age I think is
32. 1 think if you talk to people at the Starbucks and`,at the car washes and some of the different
associations out there they are very pro UFC Gym. 'l think they will take pride in it and I think we
can teach something different in the community and this city can be known for innovation, it can be
known for something new. I think it will be a great presence off the freeway; it would provide a lot of
credibility for the growth of the city.
Mayor Pro Tern Taylor you are going to spend how much money?
Mr. Sedlack: roughly at the end of the day $4 million bucks.
Mayor Pro Tern Taylor. what kind of a lease you
Mr. Sedlack: our lease is ten years with a five
Mayor Pro Tem Taylor for ten years we are
crowd here of an aggressive nature.
Mr. Sedlack: we wrote that in our condition and in our
policies and procedures that if some6odybjreaks men
These people, when they see our gym and o'rpr grz
the blogs, do you know what we are called right now.,
considered a retail, kids:d a le loeorganization'becausE
Mayor Pro Tem Taylor. eve
on Spike is on at least three
Mr. Sedlack::and.thats anot
are nofUFC, what we are,ta
fgl`tingNs taking the best at,
MayorP :Tem Taylor. I un
connection between the two.
Mr. Sedlack: there is•a mark(
rything that I see
or four nights a R
ht to e..-nt-t
Ikina`about is OF
long?
take a gamble that, wewon't be drawing a
agreement we have strict
their membership is revoked.
(t join. Fighters look, if you read
\lcdoe Joe. Because we are
timate fighting championship, that program
on tonight UFC championship fighting.
doing his job as a master promoter. We
In is completely different concept than
are trying to tell us but I also see a direct
Mayor Pro Tem Taylor. Daha White is a promoter and he knows that end of it but he is indirectly
involved with what you are promoting.
Mr. Sedlack: he is not running our day to day operations, I am held accountable for everything that
happens in that gym. Dana is not held accountable that happens in that gym. I am the point of
contact, I am the stopping point. We are not representing our self like that to the mass, we cannot
survive that. There is only 3 or 4 percent that want to be fighters; there will be no way our company
would survive on 3 or 4 percent, that's why we are not in that business. That's why your fighting
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 38 of 54
gym that you have in Rosemead is only 3,000 feet, because you cannot survive on that model. We
have no interest in being there.
City Manager Allred: I would like to clarify for the record that the applicant has offered to strike the
last two sentences from condition 34, and the answer is yes; for the record.
Ryan Junk: hopefully soon will be a resident of Rosemead, I have been in the fitness industry for
15 years. When I first heard about the UFC opening up, I did a lot of research, I've work in four
different companies and I've held a position as district manager and,elaugh at it. There is no way
they will be able to stay in business, if the gym industry, if you don't target over half your members
as women you are not going to make it. That's why you have'to'keep the bathrooms clean, that's
why you have to be friendly, the saying goes if you have~a`happy wife you have a happy life. You
treat the wife nice, you treat the kid's great and they bring,the fattiers that bring in the kids. That's
every model, I've worked at 24-Hour Fitness, Bally;s everywhere, they all•believe in the same
thing. If they are targeting fighters, he just ended=
square foot facility and keep that rent because'tG
The minute they walk in, I looked at this model; to rij
the front desk when you walk in, it's the great smile.
had up its all women. Did you notice the women thr(
soften it up, someone said; you are trymgkto trick pe
marketing to get a shock value. You are going•to ha
perfect example, you can go to Bally's down the strE
contact training with a,t amen,,'the exact same thing
food point. You cannot have a 40,000
"u7>
aople cannot afford tOpay that first of. all.
;apart, everything is marketed to women, it's
mu look.at.the marketing Powerpoint, they
ng.puhcli s is all women. They are trying to
e, d's:marketing that's what people do in
people who`join just because of that. A
and I knowAis for a fact, and you can have
.,,_are going totbe'offering. You go to 24-hour
fitness, I know that,for-'a,fact, because what the'trairiers do they bring in their own mitts and pads
and gloves and the'person punches,those gloves, My mom who is'66 years old, she was 38
pounds overweight, she'hates going to the gym If~y`ou look at the stats the health club industry that
I am a part of.is-faili g we're not doing well. We de"valued our product, we sell it for less, and give
less we'charge;for,Zobic classes. Some•gyms.are closmg early because they cannot afford the
extra utility bills. We,arerfa ling and,~America is"getttt in more obese. Now, my mother who has lost
th4weight, does boxing;,not at aboxing gym, because you never go in there, at the 24-hour
fitness where she lives, sl'e won't' w'atch'the UFC, she hates it, I like watching it, I cannot put it on
while we are at,the house. Her'6)s a womanshat is a catholic; she is very strict and wholesome
woman. But jd'stt,to,give an example her trainer stands there with two mitts and she stands there
and she punches:, Her first appointment with her trainer she couldn't stop laughing, but she looked
forward to her appomtmments,,sheJooked forward to going to the gym and asked why my waist is
sore, I was punching. Becxas6 you are using all the things they do in the gym, but you are not
thinking you are training, you re doing something totally different. She has never bled, she has
never gotten hit, and this is at a normal gym. You can go in there and do some research to a
Bally's right now and ask for a personal trainer, and you ask you want something to do with boxing,
one on one appointment you get that, you'll get that any gym in California. What they are
proposing, I wish I could be speaking as an employee of a UFC gym, is that they won't be able to
stay in business if you have fights. That's why the health clubs that I have worked for you cannot
have that type of riffraff. We would yell at members that would drop the weights, why it didn't bother
us or break the weights, but you made it intimidating because your yelling and screaming to our
women to the people that do not like that. Those guys don't spend extra money on drinks, they
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 39 of 54
don't spend money on retail they don't spend any money except on their monthly dues. And this
model, I hate to use this word but its sexy, its new, it's something totally new, it's something
different that Is why if you can tell I am leaning, I want to work there answer. I was just at my gym
today, I don't want to say where I work, I was watching a 45 year old mother, and I was watching
her do Muay Thai training. They teach you how to do the Muay Thai punches and a certain way to
kicks. But she couldn't figure out the kicks, and I asked her if she was trying to be a fighter, I was
joking around; but she says no but it's fun and exact same thing my mom says, I love coming to the
gym; these classes that the UFC gym is offering is just that. If you are a fighter and you walk in
there and they tell you all you can do it mitt work, I believe that is the contact that they are didn't
take out in number 35, that contact is you're actually punching,y`our trainer's hands. They are
holding a mitt and they're kicking it, and the reason it's calledGtimate training is because football
players, baseball players in the off season, that's the training tddo. I don't want to do in a rant,
when you are doing that exercising and you are doing.weights all the blood and the weight goes
into these muscles. Mixed martial arts training,, reason wA 11 hy fighters get really tired is because when
you are punching, the blood is giving oxygen toJouGrnuscles. Then you"have to do a wrestling
move, blood is now in your legs, but then it has to:go to your lungs because' ybu)h ave to breathe,
your heart is working your blood is pumping and f,you,are note ,that type of shape~you are not
going to last 30 seconds. So that's whysyou need to have,the,gradual changes, if you take
someone off the streets that has never.done it, they have~o heave different types of classes. You
are speaking to the UFC fighting which I'Wiiland I could talk'about too. They should take the
n.
elbowing; they should change some oh he, make it more marketable so you won't have as
much blood; but the gym is already doing that All the things in the internet are bad about UFC; it's
come a long way. N
Mayor Pro Tem Taylor that's where they are making their money. tX'N
Mr. Junk:.but-to.their gym wh'en.he made a commen~;;because I have read the things in the blogs,
all the fghters.are\ e.ones`making the jokes=Th true Bung ho fighters think UFC is a joke.
Because when you look at the marketing, its forwomen, it's for guys like me the weekend warrior
that`p'ays^50 bucks to watchit on pay,-per-view. and'love to hit mitts because no one is punching me
back and Iv s a great exercisa and whV am done I can barely breathe and I feel great and that's
4 m:t 1
who we are targeting the weekend warriors j
Mayor Pro Tem Taylor Dana White is not going to hire you, he is an aggressive fighter. They are
worth almost $2 billions $p
Mr. Junk: if Dana took out`eltiows, their marketing would go up they would get bigger sponsors,
because 90 percent of it is blood comes from someone hitting with an elbow and slicing your
eyebrow; that's where the blood comes from. You take away elbows, you watch fighting in Japan,
they don't' throw elbows, you throw hands the fights last longer there is no blood. Its two different
conversations, I know where you are coming from, if my dad was sitting there, he would be saying
the same thing, he hates UFC. Your perspective is right on, but what they are doing kinda the
flashing UFC, it's taking a brand; you take branding, a 24- hours fitness in Miami, nobody knew
who they were. So they put and athlete on it, it's not UFC but they put Shaq 0' Neal, now they call
it the Shaq club. Nowhere on it says Shaq Club; it says Shaq 0 Neal on top of 24 hour fitness,
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 40 of 54
they used that name to drive in people. That's what they are doing here, which you are going have
the kids going, "mom I want to go to the UFC gym" and hopefully parents will go in with them and
see "wow this is actually safe". That is looking at it at my perspective, I don't have all the details but
it's a really good concept now from someone that watches the sport that I am a fan. One more
thing, these doe joes, my nephew pays 150 a month for jujitsu, because you could only do it on a
3or 4 thousand foot gym because they don't sell that many memberships it's not a volume
business. No, everyone is going to pay that amount of money, but the children have to pay that.
The UFC gym is not charging that, because they have volume you can afford to sell for a lower rate
and it's going to cause more competition where ever they are to make the prices a little lower so
you don't want to take your child in to UFC gym, you can take your child at a taekwondo or karate
you can take them to that doe joe, you are not going to pay,$120`ollars a month because they
cannot stay in business to change that much, they are going to haye,to lower the price. There are a
lot of factor these gym is going to do but to your point„it isiah ultimat6flness gym. You just cannot
call it that. ✓^c:w
Mayor Clark: you made my point, the gym
Mr. Junk: Right. So UFC Gym is (inaudiblE
branding if you put that on there, first of all
Shaquille O'Neal. So you wouldn't call;it.
it Shaquille O'Neal since we don't' wanf,hi:
know it's different because it's a person vE
drive in so much business. I will,tell you ri
not. I know that Adam said they„are going
them down the street. 'He can't t
not to join. The minute"lhey see
the gaps, is-range. And in
in the body: and anvbo6i
moving:\That's it, you're ju:
training has to be hitting a`n
can't do that Anybody that
is not that type,of:wm. The
just trying to tel('th;ar\ is r
think there is two conversat
the gym and I undE
concept is going to
UtShaq 0' Neal; they modifiedltto,the community.
X\ you first can't do,that I'll tell you why\Because in
don't think UF6s;going to sign off on that' They put
aq attack because that is not his name. You would call
i there.',We.probably just call it Shaq. You
`The thing is that brand Name is going to
people that are joining to fight. They're
vdown:the street. He's not going to send
before he'even has a chance to tell them
number oriething in fighting, and I'm sorry, I'm really
me thing in figfi4ing is called range, I'm trying to give you guys
be able'to hityour opponent point. Hit him in the face, hit him
Ltc`a bag thafis.standing still. Correct? It's standing there not
ing',to hit it. In fighting you can't train that way. 80 percent of you
erson;,because you have to get that range. In the UFC gym you
ws anything' about fighting... what do you mean I can't spar. No this
not going to finish the tour they're out the door. So I'm done I'm
61; 11 feel like I just came back here I'm not properly in the mix. But I
going on. Because the UFC fighting company and I think it was
points but I think were pushing them together because what there
fitness industry. Everyone is going to be using it; so that's it.
Council Member Low: I'm just curious. You said you are not a Rosemead resident?
Mr. Junk: no, I am not.
Council Member Low: you're a visitor?
Mr. Sedlack: I tried to recruit him into the (inaudible).
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 41 of 54
Mr. Junk: I called Adam when I heard they were doing this.
Audience Member: what is the revenue coming into the city?
Mr. Sedlack: we are still remodeling the Gym store revenue which is the retail sales, so we don't;'
have those exact answers yet it's all based on the sizing of the pro shop; that's the tax based
portion of the facility.
Dolores Weidemann: I just want to comment on safety that if I go•to watch this film on Saturday
night and I am rooting for this person and if my friend is rooting,for.that person, and we get out in
the parking lot and we get a confrontation going on these guys better be there. Look at Casa
Latina, what's happened there recently. It really concemsme j-tt iink it's your responsibly to keep
the citizens of Rosemead safety. I agree with Polly in, I' what+we want for the City.
Mr. Sedlack: I couldn't agree more with what she said that's why we are'working with the chief of
police, that's why we have security cameras that why we have membership agreements; code of
conduct specifically calls that out. ''N
Mayor Clark closed public hearing at,9:49 pm.
Council Member Ly: we also had a meeting:wit`Primestorv. myself as well as with the city
manager, community director and Cou cihMemberArmenta and Twill repeat what I say at that
meeting, which is that my personal feelings that there is,an under utilization of the space we have
there; the Levitz site or-' hateye.you want tocall it, there is aalot of potential with that site. It's one
of our most highly valuesite th'a't we have the 4OI think there'are very legitimate concerns that
Mayor Pro Tern Taylorbrought up*Mayor Clarkrbrought up about'the facility that Council Member
Low brought up about the facility imterms of the brand of UFC. Yes, the brand is piggy backing on
this sport,.initerm on how,deceiving it is up,to everyone s own interpretation. My concern is, did the
planning commis is on•do its job in an y ing this facllty~'yse, even though it's not the most optimal
use'I would like to see; and my feeling is they did;31 watched the transcript at the planning
commission meeting, it waa veryNorig,meeting when I was watching online. It means that people
are talking~about this issue; it means that there is a lot of discussion that came about it. My feeling
is that the operators are willing,to~remove those.last two sentences in condition 34, even though it's
not the best use for that facilityttiey still meet all the requirements, they still meet all the conditions
that need to me meItMhey are legally allowed to do this, which is why the Planning Commission
approved it. Which is hy\I feel, not entirely happy with it, we need to approve it as well with the
removal of the last two sentences in condition 34. 1 do hope that if this does get built that this will
be a good corporate partner~in the city that we need that. A lot like the Wal-Mart's and Targets
what Mr. Lyons was talking about the DiPillas. 'These are the businesses you hear every single
time in events because they are the ones that always give back. I'm hoping they do give back and
hoping that there is a good relationship. Personally the planning commission did its job in reviewing
this issue and with the condition of number 34 the last two sentences of it I see no reason from
legally stopping them from building.
Council Member Low: I am changing my mind. I am willing on giving them a try.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 42 of 54
Council Member Armenta made a motion, second by Council Member Ly to approve the
Planning Commission's approval to operate the UFC gym and remove the last two
sentences of Conditions of Approval on number 34. Vote resulted on:
Yes: Armenta, Low, Ly
No: Taylor
Abstain: Clark
Absent: None
Mayor Pro Tem Taylor. I am going to ask that this conversation, e;on the minutes verbatim.
Verbatim dialogue ends.
The City Council recessed at 9:54 p.m. and reconvened,at 10:02 p m..
_KV
C. Municipal Code Amendment,09-02, Amending Chapter 13;08 of the
Rosemead Municipal Code (WatessEfficient Landscaping Regulations) to
,r
Comply with State Assembly Bill 1881
The Water Conservation ih Landscaping Act'of2006 (Assembly Bill 1881) requires
local agencies to adopt landscapewater conservation ordinances by January 1,
2010. Each cal agency has unti(tJ nuary 31, 20 0>too either notify the State that
it has,adopted'the State's model ordinarice; or submit`-,copy of its adopted water
efficientlandscape ordinance Theprop ed Ordinance will comply with State
mandates yet allow; the City to retam,its control over the water efficient landscape
mattes. If adopted:by the City Council, the Ordinance will apply to the following
landscape projects beginning January .1 2010:
New landscape mstallahonror landscape rehabilitation projects by public
agencies or-private non-residential developers (excluding cemeteries) with
a landscaped,a ea equal to or greater than 2,500 square feet, including
water features but:excluding hardscape;
New landscape installations or landscape rehabilitation projects by
developers or property managers of single-family and multi-family
resider tial projects or complexes with a landscaped area equal to or
greater than 2,500 square feet, including water features but excluding
hardscape; and
New landscape installations that are homeowner-installed, including
homeowner-hired, in single-family or multi-family residential lots with a
total project landscaped area equal to or greater than 5,000 square feet.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 43 of 54
The cornerstone of the proposed City of Rosemead Water Efficient Landscape
Ordinance and Guidelines is a self-certification process that will streamline the
permitting process and reduce costs for applicants and the City.
Recommendation: That the City Council:
1. Make the determination that the project is exempt from the California
Environmental Quality Act (CEQA) per Section 15307 (14 Cal. Code
Regs., § 15307); and
2. Introduce Ordinance No. 885 forfirst reading, approving Municipal
Code Amendment 09-02, modifying,.Chapter 13.08 of the Rosemead
Municipal Code with respect.tb'watereffcient landscaping
regulations.
Principal Planner Sheri Bermejo reviewed the staff report and presented a'PoiaerPoint presentation
(PowerPoint is available in the City Clerk's Office).
Mayor Margaret Clark opened
wishing to speak on this item.
Council Member Steve
to introduce Ordinanc,
02 and determining thi
per Section 15301. Vo
Yes: Armenta,,
No:-None
Abstain: None
L .,,Absent: None.
7.
A.
Public Hearing,at 10:12 p.m. There kds no one
Ly made a mot
No. 885 for first
"the aroiect is e
Member Sandra Armenta
,pal Code Amendment 09-
Environmental Quality Act
w, Ly, Taylor
September 8'2009 - Regular Meeting
SeptembeF29 2009 - Special Meeting
October 13 2009 - Regular Meeting
B. Claims and Demands
Resolution No.2009-61
Recommendation: Adopt Resolution No. 2009-61, for payment of City
expenditures in the amount of $1,650,562.45 numbered 100572 through 100587
and 67768 through 67907.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 44 of 54
Resolution No. 2009 - 63
Recommendation: Adopt Resolution No. 2009-63, for payment of City
expenditures in the amount of $819,191.30 numbered 100588 through 100614
and 67908 through 68057.
D. Ordinance 884- Second Reading: Amending Title 6 of the Rosemead
Municipal Code Concerning Animals and Animal Control
On October 27, 2009, the City Council reviewed the Ordinance No. 884 amending
Title 6 of the Rosemead Municipal Code regarding Animals and Animal Control.
Ordinance No. 884 is now before Council/at the required second reading for
adoption. ~L/ \ \
Recommendation: That the
reading.
F. Resolution No. 21
of Dedication for
007.044 Propose
ouncil adopt Ordinance No. 884 on second
~ ~V
zi g the Rec dation of the Irrevocable Offer
of L:.,A. County Assessors Parcel•No. 5371-
iblic Sidewalks and Amenities
In accordance with the
the owher(sl:of•the oro
to permit the
iad Municipal Code Section No. 15.04.040,
3720'Earle Avenue, Rosemead, California
le'offer.of dedication. The irrevocable offer
the City Engineer to be necessary and
a street tree in accordance with City
Recommendation:,,That the City4Council approve Resolution No. 2009-53,
authorizing`the City. Engineer toe cute and record the irrevocable offer of
' dedication 'foh A. County.Assessor Parcel No. 5371-007-044.
H. Quarterly Interim Financial Update for the Quarter Ended September 30, 2009
ForCily.Cou6cil review is the City of Rosemead Quarterly Financial Update for the
Quarfer~Ended,September 30; 2009. Also, included in the Quarterly Financial
Update is, the treasurer's report of cash and investment balances at September 30,
2009.
Recommendation: That the City Council receive and file the update report and
the Treasurer's Report.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 45 of 54
Amended Contract with Los Angeles County Animal Control
As part of the transition of certain animal control services to the City, the City
Council must approve an amended contract with the County of Los Angeles.
Under the revised contract and service level agreement, the County will only be
providing sheltering and emergency/after-hours animal control officer services
Recommendation: That the City Council approve the amended contract with the
County of Los Angeles and authorize the City Manager to sign any necessary
documentation. . / ,
Senior Nutrition Program -
Over the past three (3) years, t
Specialists, Inc. (MMS) to prov
Senior Nutrition Program's mis
nutritious meals to seniors and
health and long term care.
As part of the procu'r
Block Grant (CDBG)
three years for the si
The
hls for the Senior
to provide high qi
note the role of n
son Management
Program. The
t efficient,
the Community Development
nay,only receive funding for up to
ore a new Request for Proposal
for this service will expire on June
i
approve
Gary
at the
Bids
authorize staff to advertise for this
to administer the City's Senior Nutrition
to extend the contract for two (2)
,motion, seconded by Council Member Polly Low to
the,ezception of Items C, E, and G. Vote resulted on:
Yes: Armenta,
No: None
Abstain: None
Absent: None
Ly, Taylor
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 46 of 54
C. Ordinance 882- Second Reading: Adding Chapter 17.98 "Mobilehome Park
Conversion" to the Rosemead Municipal Code Pertaining to the Conversion,
Closure, and Cessation of Use of Mobilehome Parks
On October 27, 2009, the City'Council introduced Ordinance No. 882 for first
reading, adding Section 17.98 "Mobilehome Park Conversion" to the Rosemead
Municipal Code pertaining to the conversion, closure, and cessation of use of
mobilehome parks.
Recommendation: That the City Council adopt` Ordinance No. 882 on second
reading.
A Al
Elena Popp - stated she represented the residents
last meeting these residents had asked Council to-n
for in place value, a provision for rent differentials, a
of evictions for minor violations. She stated these p
cities.
lehome Park and at the
four changes.to`the ordinance; provision
freeze for a perioa`of time, and restriction
ons were already implemented in other
Adelia Rizo - stated she had lived in her home for 20
that is 47 years old cannot be moved: She stated she
not afford to pay more money for rent Thanked,Coun
Francisco Mata - stated he was very cone
graduating from high school really soon anc
that his family can staywhere they are now
the
stated that her mobilehome coach
3s on disability and added that she could
for anv consideration in her case.
is case; he added that his two kids will be
ege -H, 'asked- that something be done so
to
and their problems that they might be
and spending so much time on this issue
Maria Flores Ramirez - (Ms.:Popp translated for her) stated she has spent five years fighting for
their rights,arid stated it was'hurtful to feel.like they were being treated as objects. She thanked
Council for taking time and considering helping the residents. She added that although she
understood the Citywas in the;micidle of the issue she asked Council to consider the amount of
families, children, and seniors ~thafwill be affected by this issue.
Raquel Perez - stated she a ted to express her biggest fears; there is four in her family and she
has a special needs child. She stated her rent,was,currently $850 and if her rent was raised she
would be forced to lose her home and also this would make her son with special needs lose his
education and benefits that he receives in Rosemead.
Anna Torres - stated she has lived in Park Monterey for 25 years and her mobilehome was about
45 years old and cannot be moved. She added she is currently retired, disabled, and lives on a
fixed income; this would be a big economic impact. Ms. Torres stated she really loved her home
and having to change to a different home and environment would totally devastate her. She
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 47 of 54
thanked Council for listening to her and everyone and considering their situation.
Matilde Rincon - stated she has lived in Park Monterey for 26 years, her mobilehome is 60 years
old and she is 70 years old. She asked for protection for herself and everyone else who lives
there. She stated she lives off of social security and cannot afford to move out of the mobile park
and pay more rent. She asked that Council also include on the ordinance that the property owners
not be allowed to raise rents to the residents.
Angelina Ruiz - stated that her request tonight was that Council makes good decision and passes
a just law that will help the residents of mobilehomes. She stated she also had a special needs
child and it was very stressful to figure out what will happenAo,.her and her children if they are
kicked out of the park.
David Evans - Regional Representative with
Association stated he represented mobilehon
compete with the issues of the mobilehome rE
for fairness. He asked that Council be fair to
asked for reasonable relocation cost and hoped tt
complies with State law and is reasonable.to both
Craig Denton - stated that the park owners ow_ ned,t
tenants are representatives felt that they should rece
Namely increasing the value; of their trailer thaGis sitti
forcing the owner to pay-top dollar~for that trailer, Pa
pay top dollars for trailers that are,oJer 40 years old;.
it was written now without further amendments. \
;tern Manufacturing; Housing Community
wners. Mr. Evansssfated he could never
and knew their Droblems were real but asked
when making their decision. Mr. Evans
u`ncil,will, pprove an ordinan~ythat
land that the mobilehomes were on but the
all the benefits that the land gives.
,in he land `OMt a park owner; thereby
owners.a6,not think that it is equitable to
added thatthe ordinance was fair the way
a Ibusv situation that Council had to make a
decision-on but it comes a time'whenyou need•to decide what is reasonable. Mr. Taylor stated
thatthe°ordinance addressed relocations benefits fees, which would be paid, as well as, rent
assistance; which would also 6e paid~\M?Taylor stated that the mobilehomes did depreciate in
value and'when the appraisals are made of,what they are worth that is reasonable.
Mayor Margaret Clark asked if it would be possible to make the owners freeze the rents for a year
and not raise rents'afterdhey.file for the park closure.
City Attorney Rachel Richman responded she believed that was already added to the ordinance.
Mayor Clark stated that it freezes them at the time they file but the issue raised was that they'll
raise the rents first and then file so that it works out for the park owners.
Mrs. Richman stated the answered was not in black and white and it went back to the reasonable
cost of relocation because that is what the statute requires the body to follow.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 48 of 54
Mayor Clark asked if these residents had any recourse short of closure. Is there any way that the
city can help them with the inequity and the rents; asked if the way the owner was treating them
was legal.
Mrs. Richman stated she was not going to call it inequity but the fact that different pads have
different rent values it has to do with when did it happen, when did they come in, the market place
at the time. As to the inequity the city has no regulatory authority.
Council Member Steven Ly asked staff to explain the Section 8 Housing Index and how that
would work. ,
Economic Development Manager Michelle Ramirez replied that,in the case that once a relocation
plan was submitted to the City and the park owner raised.the rents; the City would look at which is
lower, the space rent or the fair market rent that has been published by the Federal Government at
that time and use the lower of the rates as the(re'nt differential.
Mr. Ly stated that at the end of the day Council had to,take a look,at it and make the final ruling.
Mrs. Ramirez responded that was correct=and that the park owners had to give 90 day notice of
rental increase.
Gilbert Ramirez - stated that he never received AQ)ay notic and%is rent was increased from
$410 to $650.
Mrs. Ramirez stated:she had spoken4to Mr. Ramirez.about contacting the Fair Housing Foundation
regarding this matter because they can actually investigate that and they can go after the owner for
doing that.-Mrs..Ramire`z added that lhe previous attorney representing the residents had informed
her that they.had,contacted the Fair Housing Foundation and they had not found any wrong doing.
Mayoi Margaret Clark as e d thafl na guage be added that referenced if there was evidence of rent
gauging,tlie,City Council is,alowed to take.action.
City Manager Jeff Allred stated that the request was to add language to page 7, "that in making a
determination to approve or reject 'a proposed conversion impact report the City Council may
consider the rent history-for the predicament of that case".
Mayor Pro Tern Gary Taylor ade a motion, seconded by Council Member Steven Ly to
introduce Ordinance 882 for the first reading and implement the additional language
discussed. Vote resulted on:
Yes: Armenta, Clark, Low, Ly, Taylor
No: None
Abstain: None
Absent: None
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 49 of 54
E. Ramona Boulevard Beautification Project- Rejection of Bids
As part of the City's Fiscal Year 2009-10 Capital Improvement Program, the City
Council approved a project to improve the Ramona Boulevard sound wall area
from Rio Hondo Avenue to Hart Avenue along the north side of Freeway 10. On
October 28, 2009, bids were received and reviewed for the project.
Recommendation: That the City Council:
1. Reject all bids.
2. Authorize staff to re-advE
the improvement project.
Council Member Steven Ly asked staff why the City only received
thought if they go out to bid again they'll receive'more.
City Manager Jeff Allred that staff will be
it on the green sheet and our regular,po:
Mayor Pro Tem Gary Taylor state
staff had done this before when the
Council Member StevemLy made a mot
reject all bids and,a`utho-rize staff.to re
improvement projec6,Vote resulted on:
None
G Contract
`,,,Services
.Member Polly Low to
solicit bids to complete the
Street, Inc. to Provide Street Sweeping
The,City,of Rosemead provides street sweeping services through a contractual
agree'me~nt with/Clean Street. The proposed agreement includes performance
standards including service levels, diversion requirements, equipment standards,
and reporting requirements. Per the agreement, all City streets will be swept at
least once weekly, Monday through Friday.
On June 9, 2009, the City Council extended the City's current street sweeping
services agreement with Clean Street for a six-month term through December 31,
2009. At this meeting the City Council asked staff to discuss the possibility of
extending the existing services agreement with Clean Street with no future rate
increases. Staff met with representatives from Clean Street and they have agreed
to the City's request.
and solicit bids to complete
and asked why staff
as opposed.to just posting
a policy to,tryand obtain three bids; he added
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 50 of 54
Recommendation: That the City Council authorize the City Manager to execute a
three-year contract extension with Clean Street for street sweeping services.
Council Member Steven Ly stated this was last brought up on June 9m and at that time there was
discussion of going out to bid for this. Staff was due to bring back some information to discuss
whether or not this should go out to bid or renegotiate the current contract; this was never brought
back to Council. Mr. Ly stated he would vote no on this item because he felt Council was not given
final decision to vote on it. He stated that his preference was that staff goes out to bid because
due to the recession he wants to make sure the City is getting thebest bang for its buck.
Mayor Pro Tern Gary Taylor stated that his recollection was`that the current contractor had to
purchase special trucks in order to get the contract. Mr jaylor stated he understood what Mr. Ly
was trying to do but that a lot of the City's contracts allowed'for negotiation of an extension. At this
point the City is not getting any increases and added that he did not know of any other places the
City would be receiving decreases in contracts/.
City Manager Jeff Allred stated that Clean Street indicated th
Council Member Polly Low stated tthat'if,this is sent out.to 1
she stated she understood the arqumentof:keeging this prig
added that if they received a better
years.
the Citv would
City Manager Jeff
services.
Mayor Pro-Tem,Gary
that in-the contractor's
with Clean Street's
out to bid it would be a tossup; he added
ted a contract with him in good faith.
to extend the contract for 6 months so that
staff could'workout the
Deputy Director of. Public We
staff in oooortunitvto out the
Mayor Pro Tem
Mr. Marcarello replied $217,384.
Marcarello replied yes; that would help and it would give
ass together and bring it back to Council,
what the total of the contract was.
Mr. Taylor stated he did not feel comfortable personally with the good faith effort. Staff had
negotiated with the contractor and he in good faith negotiated back again and the City accepted.
Now Council is stating that they don't like the deal and is going out to bid.
would bd'no cost increase.
City might get a better price;
e next three years but she
i lower cost for the next three
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 51 of 54
Council Member Steven Ly made a motion,;seconded by Council Member Polly Low to
authorize the city staff to negotiate a 6 month extension on the contract with Clean Street
and begin an RFP process. Vote resulted on:
Yes: Armenta, Clark, Low, Ly
No: None
Abstain: Taylor
Absent: None
8. MATTERS FROM CITY MANAGER & STAFF,
A. Chamber of Commerce Memoran
The City Council will consider the.ren
agreement with the Rosemead Chan
existing Memorandum of Und"e'rstand
updated or renewed in many years ..1
continue to promote the City as an at
residential, and recreational activities
potential residents, visitors; and stud(
activities that aim to increase,Chamb
become self-sustaining through mem
31 and u pdated 'provisions of the City's
of Commerce (the Chamber). The City's
(MOU) with the Chamber has not been
er the updated MOU`the`Chamber will
itageous,location for business,, industrial,
community, residents,
ad Scope of Service includes
so that the Chamber can
That
approve the MOU for the
Assistant,, City Manager Matt'Hawkesworth reviewedythe staff report.
Mayor Pro Tern Gary Taylor stated.there was something in the agreement in reference to the
political' process, "the Chamber ilhnot-participate in any political activity", "political activity is
prohibited" :,Mr. Taylor asked what tlie,rationale for that was.
Mr. Hawkesworth,responded if came up as a State law on an issue that the cities would run into
with their chambers\There is a State law that prohibits publishing elected officials' photographs
and you have to publish,all of them or none of them. Staff included this so that the City is
indemnified in this agreement.
Council Member Steven Ly made a motion, seconded by Council Member Polly Low to
approve the MOU for the Chamber's services. Vote resulted on:
Yes: Armenta, Clark, Low, Ly, Taylor
No: None
Abstain: None
Absent: None
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 52 of 54
9. MATTERS FROM MAYOR & CITY COUNCIL
A. Reports on Meet!ngs/Conferences Attended
AB 1234 requires that the 'City Council Members provide a brief report on
meetings and/or conferences attended at City expense at the next regular City
Council meeting. The City Clerk's office has received such a report fled by
Council Member Ly.
Recommendation: No City Council motion
No action taken on this item.
B. Appointments to Keelung Taiwa~ster City Committee Executive Board
The City Council will consider;the.appointment of five individuals to serve on the
Keelung, Taiwan Sister City Committee Executive Board sin accordance with
policies and procedures adopted by the City1Cc)6ncil in September, 2009.
Recommendation: That the Gity Council`appoint James Wang, Tom Wu, and Min
Wang to serve four-year terms:aswell as Danii;I.Deng and Jeffrey Lin to serve
two-year terms on the Keelung Taiwan Sister Cny.Committee Executive Board.
~1\ mow,.
Mayor Pro Tern Gary Taylor'made a motiont`seconded by,Council Member Steven Ly to
appoint James Wangjom Wu,'and Min Wang to,serve four-year terms as well as Daniel
Deng and Jeffrey Lin-to serve two-year terms`wi'the Keelung Taiwan Sister City Committee
Executive Board. Vote resulted on ~F \S
/ Yes: Armenta: Clark. Low.,Lv. Tavlor>
`No: None
14lbstain: None
J
Absent: None a
The City Councilrecessed to Closed Session at 11:51 p.m.
10. CLOSED SESSIONI
A. Conference with Legal Counsel
1) Government Code 54956.9(c): Initiation of Litigation (1 matter)
The City Council reconvened from Closed Session at 12.30, no reportable action to announced out
of Closed Session.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 53 of 54
11. MAYOR & CITY COUNCIL COMMENTS
12. ADJOURNMENT
The Meeting adjourned at 12:30 a.m. The next joint Community Development Commission and
City Council meeting is scheduled to take place on December 8, 2009 at 6:00 p.m. and 7:00 p.m.,
respectively.
Rosemead City Council Meeting
Minutes of November 17, 2009
Page 54 of 54