CC - Item 7D - Request for Event Sponsorship adn in-Kind ServicesROSEMEAD CITY COUNCIL
STAFF REPORT
TO: THE HONORABLE MAYOR AND CITY CO NCIL
FROM: JEFFRY ALLRED, CITY MANAGE
DATE: FEBRUARY 23, 2010
SUBJECT: REQUEST FOR EVENT SPONSORSHIP AND IN-KIND SERVICES
SUMMARY
Representatives from Joy of Kung Fu, a regional martial arts organization that promotes
general wellness, have revised their request for City sponsorship of a community-wide
Fitness Awareness Day on August 7, 2010 at the Rosemead Community Recreation
Center through the provision of in-kind services valued at $1,244.
Staff Recommendation
Staff is seeking City Council direction regarding the revised request of Joy of Kung Fu
for sponsorship of Fitness Awareness Day 2010 in the form of in-kind services valued at
$1,244.
ANALYSIS
Representatives of Joy of Kung Fu approached staff in December with a desire to
partner with the City in the development of a Fitness Awareness Day to encourage
health and general wellness through demonstrations, seminars, health screenings, and
vendors. The event would involve healthcare and fitness practitioners, City class
instructors, the Red Cross and similar agencies. Staff met with representatives to further
discuss the event proposal. The proposed event would be held at the Rosemead Center
at an estimated cost of $10,900, in addition to donated in-kind services, for publicity,
event t-shirts and give-aways, raffle prizes, entertainment and demonstrations, and
miscellaneous supplies. Joy of Kung Fu will be responsible for procuring all needed
funds and would seek, in addition to their request for City assistance, in-kind help from
businesses and organizations.
Specifically, Joy of Kung Fu is requesting the following from the City:
• Use of the Rosemead Community Center and staff for the event, and
■ Assistance with event promotion (including an article in Rosemead Resources,
authorization to hang banners across Valley Boulevard and Garvey Avenue, and
distribution of flyers through City facilities and programs).
!TEM NO. -In
City Council Meefing
February 23, 2010
Page 2 of 2
The costs for the requested services are estimated as follows:
Item
Cost
Use of the RCRC (all rooms for four hours)
$640
Support staff 5 staff at 8 hours
$404
Boulevard Banners (hanging only)
$200
Total
$1,244
Community organization policy limits "funding requests" to non-profit organizations or
public schools based in Rosemead using funds for a "unique or emergency situation."
Joy of Kung Fu is not incorporated. This request, however, is not for funding, but seeks
the City's co-sponsorship of a community event designed to benefit Rosemead
residents. Currently, a number of youth sports organizations receive in-kind services
(i.e., field, facility, and lights use) without a formal request to City Council.
PUBLIC NOTICE PROCESS
This item has been noticed through the regular agenda notification process.
FISCAL IMPACT
While no funds have been budgeted for a Fitness Awareness Day event in the current
fiscal year, these costs can be absorbed into the regular operational budget as it is
assumed that the Center would ordinarily be operational on the requested date and
Public Works can hang the banners during regular working hours.
STRATEGIC PLAN: Goal 2, Strategy 11.
David Iq~infgol5ery-Scott
Parks c tion Director