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CC - Item 10D - Annual Beautification Award ProgramROSEMEAD CITY COUNCIL STAFF REPORT TO: THE HONORABLE MAYOR AND CITY COUNCIL FROM: JEFF ALLRED, CITY MANAGER DATE: May 17, 2010 SUBJECT: Annual Beautification Award Program SUMMARY One of the goals of the 2010-2011 Strategic Plan is the implementation of an Annual Beautification Award Program designed to increase the curb appeal of Rosemead neighborhoods and boulevards. The Annual Beautification Award Program provides recognition in both the residential and the commercial sectors for outstanding curb appeal and use of low water/drought tolerant landscaping. Any residential or commercial property located within the City is eligible to participate. Staff Recommendation It is recommended that the City Council adopt Resolution 2010-26 authorizing implementation of a Beautification Award Program and appoint a Beautification Judging Committee. ANALYSIS The Annual Beautification Award Program promotes property maintenance and improvements along with an enhanced sense of civic pride. The program will be held annually. Participating residential and commercial properties will compete in two categories: (1) Beautification and (2) Landscaping (xeriscape or low water landscaping). Judging will be based on criteria that follows the City's General Plan and demonstrates enhancement of the property and the neighborhood (see Attachment "B"). Participating properties will be judged by a committee of members appointed by City Council. The committee will elect one residential property and one commercial property as the "Most Outstanding". An unlimited number of residential and commercial properties may receive and Honoree Award. Residential honorees will receive a certificate as well as a yard sign. Commercial honorees will receive a certificate and a window sign to display. The "Most Outstanding" residential and commercial property will also receive a special gift to be determined at a later date. Criteria for each category are explained in the guidelines (Attachment "B"). The program is designed to be marketed in March and April of each year. The judging will occur in May. Most Outstanding Awards will be presented to the winning properties during the last council meeting in June. Honorees will have yard signs and certificates delivered to their homes and they will be acknowledged on the City's' the APPROVED FOR CITY COUNCIL AGENDA: n" . City Council Report May 25, 2010 Pace 2 of 2 subsequent issue of the Rosemead Resources. If the Council would like to kick-off the program this year, the program could be marketed in June and July, judging in August, and awards given in September. The Annual Beautification Award Program is consistent with the City's Two Year Strategic Plan goal, Strategy 2: to "encourage and promote private investment to improve property aesthetics" adopted by the City Council on December 8, 2009. Once the Annual Beautification Award Program is approved, the marketing plan will be implemented to reach potential applicants. The following is a list of key strategies that will be used to advertise the program to residents and local businesses: • Send press release to local newspapers; • Article in the Quarterly Rosemead Resources; • Post informational packets at City Hall, Chamber of Commerce, Rosemead Library, etc. • Advertise program on the Internet (City and Chamber of Commerce websites); • Provide winners with a yard sign or window sign announcing their achievement; • Collaborate with the Chamber of Commerce - newsletter and Chamber events. LEGAL REVIEW The attached Resolution was reviewed and approved by the City Attorney. FISCAL IMPACT $1,500 - General Fund (appropriation will be included in the 2010-11 fiscal year budget). PUBLIC NOTICE PROCESS This item was noticed through the regular agenda notification process. Submitted by: Director Attachment A: Attachment B: Resolution 2010-26 Program Guidelines Prepared by: Ian • 2010 CITY OF ROSEMEAD ANNUAL COMMERCIAL PROPERTY BEAUTIFICATIONA WARD PROGRAM Purpose of Awards To recognize outstanding achievement in the beautification and preservation of water through landscaping of commercial businesses and properties located within the City of Rosemead. Award Eligibility I. The business or property must be located within the City of Rosemead . 2. Awards can be made to a tenant business or commercial property owner. 3. The award consideration will be for curb appeal (excellent maintenance, restoration, rehabilitation, and beautification), or properties that exemplify green initiatives (drought tolerant or rock landscaping, energy efficient windows, solar panels, on demand water heaters, etc.) of commercial properties within each calendar year. 4. All work on the property requiring permits and approvals must have permits on file with the City. Nomination Nominations must be received by 5:00 p.m. on the last business day of April each Deadline year in order to be considered for each year's award list. Nominations may be submitted for consideration by any person or group that is not employed by the City of Rosemead. Categories for Commercial Rehabilitation Award for exceptional maintenance or rehabilitation Nomination of a commercial business or property in the categories of: A. Beautification B. Green Initiative Review of A committee appointed by the Council will review all applications and properties Nominations and make recommendations to the City Council for final decision of award winners. If you would like to be considered as a member of the Beautification Award Committee Please contact; Gloria Molleda, City Clerk at (626) 569-2100. Award Presentation The Most Outstanding Award shall be presented by the City Council at the second and Display council meeting in June. Award certificates and yard signs will be delivered to each of the Honorees. Pictures of the Winner and the Honorees will be displayed on City of Rosemead website throughout the year. Program Contact Pat Piatt, Management Analyst City Of Rosemead Community Development Department City Hall 8838 E Valley Blvd Rosemead, Ca 91770 (626) 569-2102 iatt a cit ofrosemead.or ANNUAL COMMERCIAL PROPERTY BEAUTIFICATIONA WARD PROGRAM AWARD CRITERIA Beautification To be an Honoree in this category there must be no open code violation cases and portions of the business or property that are visible to the street must be clean and neatly kept and painted (no faded, chipped, or peeling paint). Window advertisements must be kept to a minimum. Parking lots must be maintained with striping in compliance with City Ordinances. Planters must be maintained with plants or flowers and kept free of debris. Signs must be free from damage and in compliance with ordinances of the City. Property owners who are applying should have matching signs on their tenant units. Trash containers must be kept out of sight. Honorees will be acknowledged with an award when portions of the criteria have been met. The winner will be the property that encompasses all of the Beautification Criteria. Green Initiative To be an Honoree in this category the property must have rock landscaping and/or the use of drought tolerant landscaping practices and decorative plantings, solar panels, energy efficient windows and doors, perforated concrete etc. One overall winner will be selected as the owner of the property that encompasses the most or all of the above criteria in both categories. 2 2010 CITY OF ROSEMEAD ANNUAL RESIDENTIAL PROPERTY ,tL BEA UTIFICA TIONA WARD PROGRAM One nv.F 4 Purpose of Awards To recognize outstanding achievement in the maintenance, rehabilitation, beautification and preservation of residential properties located within the City of Rosemead. Award Eligibility I. The home must be located within the City of Rosemead. 2. The award consideration will be for curb appeal (excellent maintenance, restoration, rehabilitation, and beautification), or properties that exemplify green initiatives (drought tolerant or rock landscaping, energy efficient windows, solar panels, on demand water heaters, etc.) of residential properties within each calendar year. 3. All work on the property requiring permits and approvals must have permits on file with the City. Nomination Deadline Nominations must be received by 5:00 p.m. on the last business day of April each year in order to be considered for each year's award list. Nominations may be submitted for consideration by any person or group that is not employed by the City of Rosemead. Categories for Residential Rehabilitation Award for exceptional maintenance or Nomination rehabilitation of a residential property in the categories of. A. Beautification B. Green Initiative Review of Nominations A committee appointed by the Council will review all applications and properties and make recommendations to the City Council for final decision of award winners. If you would like to be considered as a member of the Beautification Award Committee Please contact; Gloria Molleda, City Clerk at(626)569-2100. Award Presentation and The Most Outstanding Award shall be presented by the City Council at the Display second Council meeting in June. Award certificates and yard signs will be delivered to each of the Honorees. Pictures of the Winner and the Honorees will be displayed on City of Rosemead website throughout the year. Program Contact Pat Piatt, Management Analyst City of Rosemead Community Development Department City Hall 8838 E Valley Blvd Rosemead, Ca 91770 (626) 569-2102 pp i att@c ityo frose mead. ore ANNUAL RESIDENTIAL PROPERTY BEAUTIFICATION A WARD PROGRAM AWARD CRITERIA Beautification To be an Honoree in this category there must be no open code violation cases and portions of the house that are visible to the street must be clean and neatly kept and painted (no faded, chipped, or peeling paint). The roof and windows must be in good condition. Landscaping including planters must be maintained with plants or flowers and kept free of weeds and debris. Fencing must comply with city ordinances and must be in good and attractive condition. Trash containers must be kept out of sight. Any posted signs must be kept to a minimum. Honorees will be acknowledged with an award when portions of the criteria have been met. The winner will be the property that encompasses all of the Beautification Criteria. Green Initiative To be an Honoree in this category the property must have rock landscaping and/or the use of drought tolerant landscaping practices and decorative plantings, solar panels, energy efficient windows and doors, perforated concrete etc. One overall winner will be selected as the owner of the property that encompasses the most or all of the above criteria in both categories. NOTE: Additional consideration may be given to owners or managers of apartment buildings where one or more of the criteria listed above are met and also provide additional benefit to the tenants of the building. 2 RESOLUTION NO. 2010-26 A RESOLUTION ADOPTING THE CITY OF ROSEMEAD ANNUAL BEAUTIFICATION AWARD PROGRAM WHEREAS, City of Rosemead recognizes the value of maintaining the attractiveness of well maintained properties within the City; and WHEREAS, the City of Rosemead would like to encourage its citizens and businesses to participate in efforts of beautification; and WHEREAS, a program has been developed to recognize those individuals and businesses that display outstanding pride of ownership and attentive maintenance; and WHEREAS, the City of Rosemead desires to encourage and acknowledge property and business owners who maintain and beautify their properties. NOW THEREFORE, THE CITY COUNCIL OF THE CITY OF ROSEMEAD, CALIFORNIA, DO ORDAIN AS FOLLOWS: The City shall adopt the attached policy for the City of Rosemead Annual Beautification Award Program Section 1. The City hereby approves rules for, administration of, and implementation of the Annual Beautification Award Program as shown in Exhibit r "A" attached hereto. Section 2. The Secretary shall certify to the passage and adoption of this Resolution, whereupon it shall take immediate effect and be in force. PASSED, ADOPTED AND APPROVED this day of 2010. Gary Taylor, Chairman Attest: Gloria Molleda, Secretary Approved as to Form: By: Joseph M. Montes Burke, Williams & Sorensen, LLP City Attorney