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CC - Item 10E - September 11th Memorial Donor ProgramROSEMEAD CITY COUNCIL STAFF REPORT TO: THE HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: JEFF ALLRED, CITY MANAGER /EXECUTIVE DIRECTOR DATE: MAY 25, 2010 SUBJECT: SEPTEMBER 111h MEMORIAL DONOR PROGRAM SUMMARY On September 11, 2011, America will commemorate the 10th anniversary of the tragedies of September 11th. An anniversary memorial commemorating those tragic events was proposed as part of the Parks, Recreation, and General Facilities Master Plan Capital Improvement Projects at the regular City Council Meeting of March 9, 2010. The memorial would be included as part of Rosemead's memorial plaza at City Hall. The costs for the transport of an artifact from New York to Rosemead, the development and installation of artwork, and modifications to the plaza to accommodate the artwork are estimated at $50,000 - 60,000. No funds have yet been allocated for the project. Staff, therefore, proposes creation of a donor program in order to raise the funds needed to create a 10`h Anniversary 9/11 Memorial. The donor program would encourage a community - wide investment in a significant public art project. The memorial would foster a renewed sense of community pride and reflect the shared values referenced in Rosemead's Strategic Plan. Staff Recommendation Staff recommends the following: 1. That the City Council authorize the City Manager to sign a Transfer Agreement with the Port Authority of New York and New Jersey to transfer full and complete legal ownership of the steel beam identified as H -0053 to the City of Rosemead; and 2. That the City Council authorize staff to conduct a community fundraising campaign to solicit contributions for the development and installation of a September 11th Memorial. ANALYSIS In the fall of 2008, the Port Authority of New York and New Jersey was contacted to determine the availability of artifacts from the World Trade Centers for use in public memorials. Communication with the Port Authority has continued since that time. On May 17, the City received a Transfer Agreement from the Port Authority which will transfer ownership of the artifact to the City of Rosemead. Further, in December, 2009, discussions were initiated with local artist Heath Satow for the 4 APPROVED FOR CITY COUNCIL AGENDA: ITEM NUMBER: City Council Meeting May 25, 2010 Paae 2 of 2 creation of a public sculpture. Mr. Satow is an Alhambra artist who has created a variety of large -scale metal sculptures for Palm Desert, the Denver Zoo, Whole Foods Market, Dubai Aluminum, Raleigh- Durham International Airport, Wake Medical Children's Center (North Carolina), and Nor -Lea Hospital District (New Mexico). Thus, he brings a familiarity of the local area, international experience, and expertise in large scale metal sculpture to the project. Mr. Satow has provided Rosemead with two conceptual designs of the Memorial for consideration (Attachment A). As indicated above, a community fundraising campaign would make the memorial a literal public artwork. It would enhance the community's sense of ownership of the memorial, would prove a very effective way to kick off Rosemead's Public Art Program as referenced in our Strategic Plan, and is consistent with the community's small town values. The goal of the proposed donor program is to raise all funds necessary to complete the project. Businesses, community groups, families, and individual residents would all have opportunity to invest in the memorial. The campaign would include a letter and brochure (Attachment B) explaining the program, seeking contributions, and detailing benefits offered at various levels of sponsorship. Every donor would be recognized for their commitment to the project. Further, given the significance of 9/11 to emergency services personnel, local law enforcement and fire personnel will be given the opportunity to host a "Run for the Memorial" event to raise funds for the project. This proposed 5K run would occur in conjunction with this year's September 11th Commemoration Ceremony on Saturday, September 11, 2010. Similar events are also being considered. A Trust and Agency account would be created for the funds received. Any donations in excess of project costs would be retained in the account for ongoing maintenance of the memorial. PUBLIC NOTICE PROCESS This item has been noticed through the regular agenda notification process. FISCAL IMPACT: No funds have been allocated for a September 11th Memorial. The goal of the donor program is to raise all funds needed to complete the project. S Me r DAVI GO RY -SCOTT Pa a �cre�ati�on�D_irector AILEEN�FLORES ' Public Affairs Manager Attachment A: Concept Drawings of 9/11 Memorial Attachment B: Donor Program Materials INN i r rem. r� iA,'lir'. hie. Qesb.^ �QrtC..� . � . ►A� . N b:A i 4� MAYOR: GARY TAYLOR MAYOR PRO TEM: STEVEN LY COUNCIL MEMBERS: SANDRAARMENTA MARGARET CLARK POLLY LOW June 1. 2010 John Public, Business Owner Rosemead Business 8000 E Valley Boulevard Rosemead. CA 91770 Dear Mr. Public: Rosemead ATTACHMENT B 8838 E. VALLEY BOULEVARD • P.O. BOX 399 ROSEMEAD, CALIFORNIA 91770 TELEPHONE (626) 569 -2100 FAX (626) 307 -9218 On September 11, 2011, America will commemorate the tragic events of 9/11. Approximately 3,000 people died that day nearly a decade ago. Americans have bFen -urged'�oneve forgetlthat fateful day�To honi'the memoryjof`those - who died land the courage ands oism of those who helped, theiICity of Rosemead hosted its firs0ever 9./1il- Memorial Service,last year. I v The event was w`ell'receiv`ed and— and—by many in the community demonstrating both a desire and commitment to commemorate this important moment in American history. We can think of no better way to remember the events of that fateful day in perpetuity than with the development of a 10th Anniversary Memorial. We have been working with a local sculptor to develop concepts for a memorial suitable for the City's own Civic Center Plaza. We need your help to build it. The City of Rosemead is seeking contributions from businesses, organizations, families, and individuals to make the memorial a reality. The enclosed brochure explains the September 11th Memorial Donor Program in detail including the proposed sculpture and the many benefits offered to contributors. The sculpture will be the centerpiece of the plaza, placed alongside veterans' memorials already located there. The Memorial will be the first effort in Rosemead's Public Art Program. 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