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CC - item 7F - Strategic Plan - Action Items UpdateROSEMEAD.CITY COUNCIL STAFF REPORT TO: THE HONORABLE MAYOR AND CITY COUNCIL FROM: JEFF ALLRED, CITY MANAGER DATE: JULY 13, 2010 ice/ D(~1 SUBJECT: STRATEGIC PLAN - ACTION ITEMS UPDATE SUMMARY On December 8, 2009, the City Council approved the Rosemead Strategic Plan. The plan created a long-term vision for Rosemead's future and established goals, strategies, and action plans geared toward making that vision a reality. During the last six months, many of the action items have been completed or are in the process of being completed or are in progress. Attached is an update on the action items listed in the Strategic Plan. Staff Recommendation Staff recommends that the City Council receive and file this report. LEGAL REVIEW This staff report has been reviewed and approved by the City Attorney. Submitted by: Aileen Flores Public Information Officer Attachments: A - Goals Report Card ITEM NO. -1 F~ APPROVED FOR CITY COUNCIL AGENDA: 2010 and 2011 Strategic Plan Goals Report Card GOAL STATUS OF COMPLETION Strategy 1: Enhance public rights- of-way with attractive and environmentally sensitive landscaping and hardscaping. • Completed medians and landscaping improvements on Walnut Grove/I-10 Freeway, San Gabriel Blvd./SR-60 Freeway. • Plans complete for landscaping improvements at Rosemead Blvd/1-10 Freeway, Del Mar Ave/1-10 Freeway, San Gabriel Blvd./I-10 Freeway -waiting for completion of Caltrans off ramp accessibility improvements until beautification work starts. Anticipated start is September/October 2010. • Initiated inventory of all City signs. Traffic Commission reviewed new street name signs and approved a pilot program. Anticipated Council review in Summer 2010. • Working with City Downtown Committee on plans for wayfinding signage. • Completing tree inventory program Citywide, which will identify vacant tree locations in parkway areas. Also incorporating tree planting program with street resurfacing projects. Tree planting continues to take place year- round. • Plans complete and bids received for bridge painting project and Interstate 10 freeway areas. Working with El Page 1 of 12 2010 and 2011 Strategic Plan Goals Report Card Monte and San Gabriel for possible partnership in this effort. • Landscaping improvements complete at Hellman/Walnut Grove Caltrans Maintenance Yard. • In discussions with Caltrans staff to complete landscaping improvements at SR-60/San Gabriel Blvd Yard. Anticipated direction - June 2010 • Revised newsrack ordinance in April 2010. Implementation of revised standards and permitting in Summer 2010. • Boundary and topographic survey complete for civic center parking lot areas. This item is included in the City's FY 2011 Capital Program and will include soliciting bids for design/conceptual services in Summer 2010. • Resurfacing and slurry sealing roads in accordance with pavement management system and approved CIP budget. Strategy 2: Encourage and promote • The commercial building fagade private investment to improve improvement program using aesthetics. redevelopment funds has been re-established (implementation in progress). • City Council approved the Beautification awards program and staff will begin promoting the program in March 2011. • The Planning Division is Page 2 of 12 2010 and 2011 Strategic Plan Goals Report Card currently working with Code Enforcement on a Garvey Avenue Beautification Project. Once Garvey Avenue has been completed, other commercial and residential areas will be addressed. Strategy 3: Reinstate the power of Since project area 1 will expire eminent domain for commercial in 2013 and the prospects of an properties in redevelopment project extension are doubtful, it would area 1. not be a prudent use of redevelopment funds to pursue the lengthy and costly process of amending the redevelopment plan to reinstate eminent domain powers, particularly since the state has taken away $1.4 million from the CDC plus another $300,000 in 2010-11. Strategy 4: Develop additional Continuing to work with SCE for neighborhood parks. license agreement for Walnut Grove Ave. and Rush St. parcel, and are meeting with representatives to discuss revisions in design for parcels along San Gabriel Blvd. • Trust for Public Land is currently reviewing several vacant parcels for potential development as park land. To encourage open and green spaces as part of any future infill developments, General Plan Amendment 09-01 updated the Land Use element, which contain goals and policies for open and green spaces. On May 11, 2010, the City Council approved two new zoning designations with development Page 3 of 12 2010 and 2011 Strategic Plan Goals Report Card standards for residential/commercial mixed- use and regional commercial developments. The new mixed- use development standards include both strict landscape and open space requirements. The new regional commercial standards also include significant landscape requirements. Strategy 5: Approve and begin The design of two Aquatic implementation of the Parks, Centers to replace the existing Recreation, and General Facilities aged pools is in progress. Master Plan. Construction plans and specifications will be completed by September 2010. • The contract to renovate two new playgrounds has been awarded. • A bond issue has been completed to provide $9.6 million for capital improvement projects without tax increases to residents or businesses. • Obtained grant funds from Caltrans for 1) Safe Routes to School Traffic/Safety Improvements ($500K) and 2) Accessibility improvements on Walnut Grove Ave ($75K). • Obtained grant funds from ARRA Program for 1) Transportation Improvements ($1.6M) and 2) Energy Efficiency Improvements ($500K) • An application for grant funding to California State Parks Grants Page 4 of 12 2010 and 2011 Strategic Plan Goals Report Card and Local Services for the renovation of Garvey Pool has been submitted. • Working towards the allocation of Rivers and Mountains Conservancy funds to move forward with park development at SCE parcels west of San Gabriel Boulevard continues. Strategy 6: Preserve historical, • The Dinsmoor House cultural, and natural resources. Preservation Plan has been completed and City Council has awarded funds to begin some exterior renovations. • Work continues with Willdan toward completion of an impact fee study. It should be completed and ready to present to City Council summer 2010. Strategy 7: Develop a downtown • A subcommittee, with Rosemead specific plan. representation from the City Council and Planning Commission was formed in April 2010. The downtown plan is underway. Strategy 8: Take proactive • Public Works continually works measures to prevent crime, to improve response time for promote safety, and improve public graffiti removal. The community perceptions of Rosemead. also now has the option to report graffiti through the City's website. • The City Council approved an amortization ordinance to eliminate nonconforming poultry slaughter businesses on April 13, 2010. • The City Council has extended both the Interim Urgency Page 5 of 12 2010 and 2011 Strategic Plan Goals Report Card Ordinances prohibiting the approval of land use entitlements for medical marijuana dispensaries and adult businesses on May 11, 2010 for an additional year. The Planning Division is in the process of amending the Adult Business ordinance; the municipal code amendment to address marijuana dispensaries is pending the Qualified Patients Associate et. al. v. City of Anaheim court case. On May 11, 2010 the City Council adopted a moratorium on the issuance of licenses and permits for massage parlors and technicians to provide time to review new state law and undertake a review of the City's current massage regulations. Conducted extensive staff training to better serve the school community, and improved the afterschool program to incorporate activities requested by school personnel. Initiated efforts to improve communication between school and City staff. For example, we attend monthly Principal meetings and meet with key school personnel quarterly. A customer service questionnaire has been created which is available to the public for the review of Community Development staff (Building and Safety Division, Planning Division, and Economic Development Division). Page 6 of 12 2010 and 2011 Strategic Plan Goals Report Card • Expanded staff training including intensive two-week Recreation Leader training, Summer Staff training, and quarterly departmental training. • The Traffic Commission has reviewed and approved the traffic calming "toolbox." The Commission will finalize the petition and review criteria process in July 2010 and it is anticipated that the program will be reviewed by the City Council in August 2010. • Currently installing 150,000 square feet of new sidewalk through the ARRA Transportation Grant Program. • A computerized customer request tracking systems, which is included in the FY 2010-11 budget, is being developed for the use of City staff and citizens. Strategy 9: Increase community • The Public Safety involvement in public safety CONNECTIONS Forum was programs through volunteer created and meets on the fourth community service opportunities. Thursday of each month. The committee is co-chaired by Council Members. • Community Safety Meetings continue to be held on the third Thursday of each month at the Public Safety Center. • The Public Safety Department conducted a Community Emergency Response Team (CERT) training program, which was completed by 47 community Page 7 of 12 2010 and 2011 Strategic Plan Goals Report Card members. Strategy 10: Increase the City's • The EOC action plan is in the level of emergency preparedness. process of being completed. • On-going training (including EOC exercises involving staff) and the purchase of emergency equipment is also in progress. • Finalized conceptual design for new generator at City Hall. This item is included in the City's FY 2011 Capital Program and will include soliciting bids for design services in Summer 2010. • During the City's open house on May 5, the Public Safety Department offered emergency preparedness supplies for purchase. • The Public Safety Department will host National Night Out on August 3, which includes an emergency preparedness component. Strategy 11: Enhance programs, • The Lunar New Year Family services, and special events that Festival was added to the slate fostera sense of community among of annual events. residents and businesses. • A Fall Fiesta event is planned to coincide with the Hispanic Heritage month. • New and more attractive flyers, banners, posters, and event brochures are being created through joint efforts between the Parks and Recreation Page 8 of 12 2010 and 2011 Strategic Plan Goals Report Card Department and the PIO. • The City's website is being expanded for event promotion, and Facebook's social networking capabilities are being utilized to connect with the younger segment of the population. • The City's Open House was held in May 2010 to increase public awareness of city services and activities. Strategy 12: Support and advocate • Sent letters of support or state legislation that will prevent opposition where appropriate additional "take aways." and continual collaboration with various advocacy groups. Strategy 13: Monitor and control • A Quarterly Financial Update revenues and expenditures and Treasurer's report is provided to the City Council. • Implementing "golden handshake" retirements and eliminating two full-time positions through attrition. • Negotiated playground renovations at a savings of $40,000 below the engineer's estimate and at 60% less than approved government contract pricing. • Negotiated a three-year extension for senior meal provision with no increases over current rates. • Renegotiated for building inspection and plan check services with financial terms that are more favorable to the City. • The. Planning Division has implemented cost recovery Page 9 of 12 2010 and 2011 Strategic Plan Goals Report Card procedures for the review of geotechnical reports, traffic consultant services, and environmental services. • Fee adjustments services for developers, non-residents, and business licenses have been approved to enhance cost recovery for "individualized" services. • Installed waterless urinals and motion sensor lights in City facilities. • Existing City-owned lights are being replaced with energy efficient models. This effort has included a pilot program with SCE. • Developing plans to replace windows at City Hall with energy efficient models. • Monthly revenue and expenditure reports are sent to all department heads each month. If there is a budgeting discrepancy they are notified before any over-budget bills are paid. Revenues are regularly reviewed to be sure all funds are being collected. Strategy 14: Review and evaluate • Initiated negotiations with City's potential new revenue sources and franchised trash hauler to appropriate cost recovery implement a future solid waste opportunities. franchise fee. • Obtained grant funds from Justice Assistance Grant (JAG), Used Oil, and California Beverage and Recycling. Page 10 of 12 2010 and 2011 Strategic Plan Goals Report Card • Applied for a State Park grant for the Garvey Aquatic Center Project. Second round funding will be pursued in the Fall of this year. • License agreements with cellular providers at Garvey Park and the Rosemead Center are being negotiated that will generate additional annual revenue. • Working with Rivers and Mountains Conservancy and Trust for Public Land toward the expansion of open space and the creation of parks in Rosemead. RMC funding should be allocated in the next few months to allow development of SCE transmission corridor parcels to begin. Strategy 15: Increase revenues to • Attracted and processed the general fund from sales tax and business developments transient occupancy tax (TOT). including: o Fresh & Easy o Expansion of Target to include groceries o Dollar Tree o Double Tree Hotel expansion o Olive Garden o UFC Gym • Issued RFP for the sale of the Glendon Hotel site. • The General Plan Amendment process was approved on April 13, 2010. The mixed-use overlay zone and development standards were approved on May 11, 2010. Page 11 of 12 2010 and 2011 Strategic Plan Goals Report Card Plan Amendment 09-01 established a new high intensity commercial land use designation for the former Auto Auction and Barr Lumber sites. Ordinance 890 and Ordinance 891 established a new regional commercial zone and standards to attract large retail and hotel developments. Page 12 of 12