CDC - Item 2D - Rosemead Towne Center Streetscape conceptE M 6
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ROSEMEAD COMMUNITY
DEVELOPMENT COMMISSION
STAFF REPORT
TO: THE HONORABLE CHAIRMAN AND COMMISSION MEM ERS
FROM: ANDREW C. LAZZARETTO, EXECUTIVE DIRECTO
DATE: May 8, 2006
SUBJECT: ROSEMEAD TOWNE CENTER STREETSCAPE CONCEPT
SUMMARY
Over the last several months, staff has been working with Lawrence Moss and
Associates to design a streetscape project along Valley Boulevard between Rosemead
Boulevard and Muscatel Avenue. Attached for the Community Development
Commission's review is a conceptual color rendering of the plan as well as a detail of
the courtyard area between City Hall and the Library.
Staff Recommendation:
Staff recommends that the Community Development Commission approve the
conceptual streetscape design and include it in the specific plan process for the
downtown area.
DISCUSSION
Creating and/or enhancing downtown areas has become a priority to many local cities
over the last decade. In communities like Alhambra, Monrovia, Pasadena, and others,
rehabilitation of downtown areas have helped to create a vibrant pedestrian friendly
environment and has helped to attract nationally recognized retailers, restaurants, and
entertainment uses to their communities. While these downtown areas are different in
size and scale, they all can attribute a major part of their downtown's success to
pedestrian friendly streetscape plans which included incorporating landscaping and
pedestrian friendly amenities like street furniture and lighting, into their public streets.
In the City of Rosemead, Valley Boulevard between Rosemead Boulevard and Muscatel
Avenue, shares many similar downtown-like characteristics as compared to the cities
mentioned above. For example, this area currently includes many of the typical uses
that can be found in most downtowns like the Civic Center, shopping, dining, and
housing opportunities. Valley Boulevard is also a major east/west arterial through the
City and is wide enough to accommodate typical landscaping treatments required to
create a pedestrian friendly area.
APPROVED FOR CITY COUNCIL AGENDA: l ~
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Community Development Commission Meeting
May 8, 2007
Page 2 of 2
Many of the cities with successful down streetscapes have used Lawrence Moss and
Associates, out of Glendale, for design services. Based upon staffs familiarity with
Lawrence. Moss' quality product as well as positive recommendations for surrounding
communities, the City retained their services to create the Rosemead Towne Center
Streetscape Plan.
Attachments 1 and 1a. are the conceptual color renderings of the streetscape plan
designed by Lawrence Moss for Valley Boulevard between Rosemead Boulevard and
Muscatel Avenue. The Plan includes incorporating landscaped medians and bowouts
along Valley Boulevard and working in conjunction with the local property owners to re-
landscape their properties with a similar plant palette. It also includes creating a central
courtyard area between City Hall and the Los Angeles County Library. The existing
parking will be relocated to other areas of the site. A second phase to this project would
address the City Hall and Library parking areas would be presented to the Commission
at a subsequent meeting.
The courtyard area incorporates a unique water feature as well as pathways and
seating areas designed to promote pedestrian activity. The existing Veterans Memorial
is also included in the courtyard area.
If the Commission approves the conceptual plan tonight, staff would incorporate this
plan into the overall specific plan for the downtown area and present the Plan to the Los
Angeles County Library staff and affected property owners for approval.
PUBLIC NOTICE PROCESS
This item has been noticed through the regular agenda notification process.
Redevelopment Ad mini strator/RCDC Deputy Executive Director
Attachment 1 & 1 a - Rosemead Towne Center Conceptual Colored Renderings
IC 20' /0'
WATER FEATURE VETERAN'S MEMORIAL
Rosemead Towne Center
May 1, 2007
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