CDC - Item 4A - Valley Boulevard Vision Plan•
•
ROSEMEAD COMMUNITY
DEVELOPMENT COMMISSION
STAFF REPORT
TO: THE HONORABLE CHAIRMAN AND COMMISSION MEMBERS
FROM: OLIVER CHI, EXECUTIVE DIRECTOR
DATE: OCTOBER 9, 2007
SUBJECT: VALLEY BOULEVARD VISION PLAN
SUMMARY
On April 27, 2007, the City Council and staff attended an all day strategic planning
retreat at the Double Tree Hotel in Rosemead. During this event, the City Council and
staff identified specific goals and objectives to be implemented over the next several
months. One of the major goals was to improve economic development along Valley
Boulevard. In an effort to achieve this goal, the Council requested that a downtown
vision or specific plan be prepared for Valley Boulevard.
Over the last several months, staff contacted firms who specialize in preparing specific
or vision plans and requested that they provide the City with an estimate to prepare a
similar document for Valley Boulevard. Staff received responses from Larry Moss and
Associates and EDAW/AECOM.
Staff Recommendation
Based upon relevant past experience, the project team, and approach, staff
recommends that the Community Development Commission approve the proposal from
EDAW/AECOM (Attachment A) and appropriate $50,000 in unallocated redevelopment
funds to fund this project.
PUBLIC NOTICE PROCESS
This item has been noticed through the regular agenda notification process.
LEGAL REVIEW
This staff report has been reviewed and approved by the City Attorney.
Submitted by:
yBis Manager
ttachment A - EDAW/A~COM Proposal
A
APPROVED FOR CITY COUNCIL AGEND .
• •
EDAW I AECOM
EDAW Inc
3780 Wilshire Boulevard, Suite 250, Los Angeles, California 90010
T 213.368.1608 F 213.368.1614 www.edaw.com
October 4, 2007
Mr. Brian Saeki, Assistant City Manager
CITY OF ROSEMEAD
8838 East Valley Boulevard
Rosemead, CA 91770
Re: Proposal to Prepare a Vision Plan for Downtown Rosemead and Valley Boulevard
Dear Brian,
EDAW Inc. (EDAW) is pleased to submit to the City a proposal to prepare a Vision Plan for Downtown Rosemead and
Valley Boulevard. Included in the attached proposal is our proposed scope of services, a schedule for those services, and a
cost estimate.
Our approach to the vision plan will rely heavily on site analysis of Valley Boulevard and the City's "Downtown" and having a
clear understanding of existing conditions along with guidance and direction provided by the community, the decision-
makers (City Council/Planning Commission) and city staff of the preferred development and places desired for Downtown
and Valley Boulevard. Our understanding is that the City is currently undergoing a comprehensive General Plan update that
addresses long range planning of land use, community design and circulation. Our baseline scope of work and budget
assume that the vision plan will not require technical studies, such as existing land use, traffic or market research.
Additionally, we have not budgeted for CEQA documentation assuming that this will covered under the EIR being prepared
for the on-going General Plan Update.
To capture the necessary guidance and direction for the Vision of Downtown Rosemead and Valley Boulevard, we have
scoped two public workshops. The first public workshop targets response from the community to solicit thoughts and ideas
for preferred development of Downtown and Valley Boulevard. The second workshop will take the form of a joint study
session with City Council and Planning Commission once the EDAW team has identified potential development
opportunities. This joint study session, that will be also open to the public, will provide the decision-makers, who will later
see the completed vision plan when it comes up for adoption, an opportunity to provide the EDAW team their vision as well
as direct feedback on potential development sites/scenarios. The EDAW team will use this invaluable information to ensure
that the vision plan is crafted in such a way that it is responsive to the needs of community, as well as a resource for the
local development community in the future development of Downtown and Valley Boulevard.
EDAW is an excellent choice for the preparation of the vision plan due to our extensive experience in completing such land
use and urban design plans/studies, as well as our knowledge and experience in working firsthand with the development
community to create vibrant, responsive, and sustainable places. As Principal-in-Charge and Director of Urban Design, I
will provide overall project direction and review of work products. Project Manager Brian Boecking will coordinate staff work
and preparation of the vision plan. Gaurav Srivastava, Senior Urban Designer, will also provide oversight for the urban
design components of the project. Brian, Gaurav, and I will attend public workshops and hearings associated with the vision
plan. Work on the vision plan will be supported by EDAW staff.
Following this letter are two attachments: Scope of Work and Qualifications.
We look forward to the opportunity to work with the City of Rosemead. Please contact me or Brian Boecking if you have any
questions regarding our proposal.
Sincerely,
iVaughan Davies
Director of Urban Design
Principal
•
•
DOWNTOWN & VALLEY BOULEVARD VIISON PLAN I 1
Downtown & Valley Boulevard Vision Plan
Rosemead
SCOPE OF WORK
EDAW will prepare a Vision Plan for the extent of Valley Boulevard in the City of Rosemead, including the area referred to as
"Downtown Rosemead" approximately bounded by Rosemead Boulevard to the east, Walnut Grove to the west, Scott Street
to the north, and Steele Street to the south.
Please note that the work efforts associated with each task listed below are not necessarily sequential and may occur
concurrently with one another. All work shall be conducted on a lump sum/fixed fee basis.
TASK 1 - PROJECT INITIATION/ANALYSIS
TASK 1.1 - TEAM KICK-OFF MEETING/SCOPE REFINEMENT
EDAW will meet with City staff at the beginning of the process to reach agreement on the final scope of work and an
understanding of the City's expectations relative to both the process and the end product. This will be the first of many
project management meetings and routine contact with City staff during the preparation of the vision plan. EDAW will provide
the City with a final scope of work, schedule, and budget based on this meeting.
TASK 1.2 - COLLECT AND REVIEW DATA
This stage involves the initial collection and review of available data (site survey, site context, land use/zoning,
traffic/circulation, market information, etc.) and will require an initial site visit with City staff. This is a key and important part of
our work, guiding all future design assumptions/decisions as well as establishing the overall vision and message that clearing
defines this effort.
The EDAW team will visit and photograph the site and context, and analyze and develop a clear set of guiding design
principles for client review and comment. These design principles will be informed by the design team's evaluation of the site
opportunities and constraints as they pertain to the City's overall goals and objectives as established in our initial
conversations and our ongoing and more detailed observations of the following;
1. Site visit/visual and photographic survey
a. site edge conditions and adjacencies
b. views and orientation
c. existing land uses
d. site access/egress
e. gateways
f. key landmarks and site features
g. unique architectural, urban/landscape character defining elements
h. key adjacent/contextual features (e.g. Metrolink Station, Eastlands)
2. Review past studies/plans if any (to be provided by city staff)
3. Proposed development program/uses (to be provided by city staff)
Deliverables
As a result of the analytical phase of our work and city staff-team discussion(s), EDAW, together with city staff, will establish
an agreed upon and clear set of objectives and design principles that will guide future development of land use and urban
design concepts and will assist in evaluatinghesting proposed development scenarios. All work during this phase will be a
combination of freehand sketches and/or computer-generated diagrams/analysis as appropriate, easily reproducible and
provided as scanned electronic documents at various scales.
1. Kickoff meeting
2. Aerial mapping (GIS)
3. Illustrative site/context diagram(s)
4. Summary Site Context and Site Analysis
5. Establish approach to site, landscape elements
EDAW INC DESIGN, PLANNING AND ENVIRONMENTS WORLDWIDE
•
6. Consolidation/summary of available background information
7. Draft Design Principles
TASK 2 - VISIONING
TASK 2.1 - CONDUCT COMMUNITY VISIONING WORKSHOP
•
DOWNTOWN 8 VALLEY BOULEVARD VIISON PLAN 1 2
At the conclusion of the Analysis Phase of our work we will conduct a Community Workshop with the community, City staff,
and appropriate stakeholders. This is an opportunity for stakeholders to make a meaningful necessary contribution to the
visioning, planning and design process, as well as take 'ownership' in the eventual vision of Downtown Rosemead and Valley
Boulevard. This also affords a significant degree of transparency to the process and avoids any unnecessary surprises in the
development of the vision plan. The draft design principles created in Task 1 will be presented at this workshop for feedback
and later refinement. EDAW will support the development of an agenda, list of participants, and deliverables for the workshop
as well as facilitate the meeting.
TASK 2.2 - PREPARE NOTESISUMMARY REPORT OF COMMUNITY WORKSHOP
Following the Visioning Workshop, notes and other recorded materials from the workshop will be synthesized into a summary
report that will be provided to City staff and later integrated into the Vision Plan.
Deliverables
As a result of the visioning phase of our work, community workshop and city staff-team discussion(s), EDAW, together with
city staff, will establish an agreed upon and clear set of preliminary design principles which will guide our future development
of land use and urban design alternatives and will assist in evaluating/testing the alternatives. All work during this phase will
be a combination of freehand sketches and/or computer-generated diagrams/analysis as appropriate, easily reproducible
and provided as scanned electronic documents at various scales.
1. Prepare for Community Visioning Workshop
2. Confirmed and refined Design Principles
3. Notes/summary report of Workshop
TASK 3 - DEVELOPMENT OPPORTUNITIES
TASK 3.1 - DRAFT IDENTIFICATION OF DEVELOPMENT OPPORTUNITIESISCENARIOS
On completion of Task 2, EDAW will identify development opportunities and potential scenarios based on the agreed-upon
land use, urban design and development direction provided by city staff, the refined design principles at completion of Task
1, and the feedback provided in the Community Visioning Workshop and analysis conducted in Task 1.2. To identify these
opportunities, we will also rely on our extensive knowledge of redevelopment and urban inf II projects. These development
opportunities/scenarios will be conceptual in nature and will show configurations of orientation, land uses, parking options,
focal points, circulation, lots and development pad areas, community facilities, and/or potential amenity concepts.
The development opportunities and scenarios will be formulated in close coordination with the City to ensure that these are
consistent with the expectations expressed during the project initiation meeting in Task 1.
TASK 3.2 - CONDUCT CITY COUNCILIPLANNING COMMISSION JOINT STUDY SESSION
Following identification of development opportunities/potential scenarios for Downtown Rosemead and Valley Boulevard, we
will conduct a Joint Study Session with City Council and Planning Commission and city staff that will be open to the public.
This is an opportunity for the decision-makers to review and provide guidance on the refinement of the visioning, planning
and design process, as well as to provide necessary feedback on the identification of development opportunities and
potential scenarios. EDAW will support the development of an agenda, list of participants, and deliverables for the joint study
session as well as facilitate the meeting.
TASK 3.3 - PREPARE NOTESISUMMARY REPORT OF JOINT STUDY SESSION
Following the Joint Study Session, notes and other recorded materials from the study session will be synthesized into a
summary report that will be provided to City staff and later integrated into the Vision Plan.
EDAW ING DESIGN, PLANNING AND ENVIRONMENTS WORLDWIDE
•
Deliverables
Deliverables for these tasks include
1. Illustrative development opportunities/scenarios diagram(s)
2. Prepare for City Council/Planning Commission Joint Workshop
3. Notes/summary report of Joint Study Session
TASK 4 - PREPARE ADMINISTRATIVE DRAFT VISION PLAN
TASK 4.1 - PREPARE ADMINSTRATIVE DRAFT VISION PLAN
•
DOWNTOWN & VALLEY BOULEVARD VIISON PLAN I J
To prepare the Draft Vision Plan, we will take all of the analysis and feedback received through the Community Visioning
Workshop and Joint Study Session, as well as direction from city staff to create a vision plan for Downtown Rosemead and
Valley Boulevard that includes:
1. Graphically illustrated Concept Plan for Land Use and Urban Design
2. Character/precedent photos
3. Vehicular Circulation Plan (incl. parking and entry gateway elements)
4. Typical sections
5. Pedestrian Circulation Plan
6. Open Space Plan (incl. special places)
7. Development scenarios
8. Outline Design Guidelines
EDAW will prepare a Vision Plan that recommends land use and urban design graphically illustrated in a concept plan for the
Downtown and Valley Boulevard. Diagrams and typical sections that illustrate recommended vehicular and pedestrian
circulation, public open space linkages, and parking will provide a vision of the ground floor public realm. Diagrams and
Photoshop and/or freehand illustrations depicting development scenarios with suggested building envelopes/massing will
provide a vision for the vertical private realm.
As our understanding is that the City has recently adopted Mixed-Use Design Guidelines, we will develop an abbreviated
section of design standards and guidelines relevant to Downtown Rosemead and Valley Boulevard. Guidelines will be
provided for the public realm addressing the aesthetic of Valley Boulevard as well as the design and formulation of public
spaces within the Downtown. Additional guidelines will be provided for the private realm where they are lacking in the Mixed-
Use Design Guidelines as relevant to Downtown Rosemead and Valley Boulevard. These standards might address site
planning, architecture, massing, signs, facades, storefronts, parking, and/or landscape/hardscape.
The Administrative Draft will be submitted to City staff for review. EDAW will make revisions to the amendment, as directed
by the City. Once deemed complete by City staff and the EDAW team, it will become the Public Review Draft.
Deliverables
1. An electronic version of above
2. A master reproducible copy
TASK 5 - PREPARE PUBLIC REVIEW VISION PLAN
TASK 5.1 - PUBLIC REVIEW DRAFT VISION PLAN
Based on comments received on the Administrative Review Draft Specific Plan and direction provided by City staff, EDAW
will prepare a Public Review Draft for consideration and adoption by the Planning Commission and City Council.
Deliverables
1. An electronic version of above
2. A master reproducible copy
TASK 6 - FINAL VISION PLAN
TASK 6.1 - PREPARE FINAL VISION PLAN
EDAW will prepare the Final Specific Plan pursuant to City staff direction.
EDAW INC DESIGN. PLANNING AND ENVIRONMENTS WORLDWIDE
•
Deliverables
1. An electronic version of above.
2. A master reproducible copy
TASK 7 - PROJECT MANAGEMENT
Task 7.1 - PROJECT MANAGEMENT
•
DOWNTOWN 8 VALLEY BOULEVARD VIISON PLAN 1 4
This task involves managing the project to ensure the program remains on schedule and on budget. For all of our projects,
we use standardized and proven methods of tracking program progress and budget, ensuring that the schedule is
maintained, that the budget is adhered to, and that appropriate staff is assigned as needed. Tools utilized include a
company-wide labor schedule that is updated weekly to allocate staff hours over a four-month period. We also employ
accounting and project management software that allows the project manager to check weekly on the budget and staff
utilization.
The meetings with City staff will allow us to discuss progress and invoices throughout the program.
SUGGESTED ADDITIONAL ITEMS (CURRENTLY NOT INCLUDED IN EDAW FEE)
TASK 8 - ATTEND PUBLIC HEARINGS (OPTIONAL)
To save costs, the EDAW team has not budgeted attending public hearings for Planning Commission and City Council for
the review/adoption of the Vision Plan. For an additional fee, to be billed on a Time and Materials basis, a representative
from the EDAW team could attend public hearings associated with the Vision Plan.
EDAW TEAM
Vaughan Davies, Principal of Urban Design, will serve as the Principal-in-Charge. Brian Boecking will serve as the project
manager. Gaurav Srivastava, Senior Urban Designer, will provide oversight on the production of the urban design
components of the project. Additional planning staff will support these efforts as needed.
SCHEDULE
We anticipate four months to complete the Vision Plan.
Month 1
Month 2
Month 3
Month 4
1. Project Initiation/Analysis
I +
1
I
1
I
1
1
1
2. Visioning
1
1
1
3. Development Opportunities
1 A
N 1
1
1
4. Admin. Draft Plan
1
f 1 C
1 1
1
5. Public Review Plan
•
6. Final Plan
1
I
1
I •
Ou
Deliverable
Visioning Workshop
I~
City Council/Planning Connission Study Session
1
Project Management Meeting w Ith City
•
Optional Task (Attend Hearing)
EDAIN ING DESIGN. PLANNING AND ENVIRONMENTS WORLDWIDE
•
FEE SCHEDULE
•
DOWNTOWN 8 VALLEY BOULEVARD VIISON PLAN 1 5
EDAW Labor
Hourly Rate.
$245
$90
$85
$125
Total
A. LABOR COSTS/TASKS
PIC
PM
Planner
Senior Urban
Designer
Labor
Cost
Total
Cost
1.0 Project InitiationlAnalysis
1.1 Team Kick-off Meeting/Scope Refinement
6
6
6
$2,760
$2,760
11 Collect and Review Data
20
4
$2,300
$2,300
1.3 Site/COnteA Diagrams) and Relevant PrecedentslSCale Comparisons
20
4
$2,300
$2,300
SUBTOTAL
6
46
0
14
$7,360
$7,360
2.0 Visioning
2.1 Conduct Community Visioning Workshop
6
40
6
$5,820
$5,820
2.2 NoteslSummary Report of Workshop
16
$1,440
$1,440
SUBTOTAL
6
56
0
6
$7,260
$7,260
3.0 Development Opportunities
31 Draft Identification of Development Opportunities/Scenanos
40
8
$4,600
$4,600
3.2 City Council/Planning Commission Joint Study Session
6
20
6
$4,020
$4,020
3.3 Notes/summary report of Study Session
20
4
$2,300
$2,300
SUBTOTAL
6
80
0
18
$10,920
$10,920
4.0 Prepare Administrative Draft Vision Plan
4.1 Prepare Adminstrative Draft Vision Plan
4
80
20
16
$11,880
$11,880
SUBTOTAL
4
80
20
16
$11,880
$11,880
5.0 Prepare Public Review Vision Plan
5.1 Preferred Public Review Vision Plan
20
4
$2,300
$2,300
SUBTOTAL
0
20
0
4
$2,300
$2,300
6.0 Final Vision Plan
8.1 Prepare Final Vision Plan
4
20
0
4
$3,280
$3,280
SUBTOTAL
4
20
0
4
$3,280
$3,280
7.0 Project Management
7.1 Project Management
8
24
$4,120
$4,120
SUBTOTAL
8
24
$4,120
$4,120
TOTAL LABOR COSTS
34
326
20
62
47,120
$47,120
B. DIRECT COSTS
Total Cost
Telephone/TraveWostage
$1,000
$1,000
TOTAL DIRECT COSTS
$1,000
C. DELIVERABLES
Deliveables will be hinted on a reimbursable basis due to difficulty in estimating
costs. Based on City's number of deliverables identified in the RFP, we provid
e
this estimate for project budgeting purposes.
$1,000
$1,000
COST SUMMARY
TOTAL LABOR COSTS
$47,120
TOTAL DIRECT COSTS
$1,000
TOTAL DELIVERABLES COSTS
$1,000
TOTAL VISION PLAN COSTS
$49,120
The labor fee budget above does not include out-of-pocket expenses including, but not limited to, blueprinting, printing,
duplicating/copying, reproduction, photography and delivery costs, or outside services performed by others for unexpected
work, additional meeting and or deliverables which will be billed on a Time and Materials basis. Reimbursable expenses shall
be invoiced in accordance with the attached Fee Schedule.
A 10% retainer is required prior to commencement of this work effort.
QUALIFICATIONS
EDAW's firm profile and team resumes are shown on the following pages.
EDAW INC DESIGN, PLANNING AND ENVIRONMENTS WORLDWIDE
•
RESUME 1 1
EDUCATION
Master of Science, Architecture and Urban
Design, Columbia University, 1987
Bachelor of Architecture, University of
Cape Town, South Africa, 1984
Studio Arts Center International, Firenze,
Italy, 1982
Bachelor of Architecture Studies (BAS),
University of Cape Town, South Africa,
1982
AFFILIATIONS
Institute of South African Architects (ISAA)
Board Member Los Angeles Economic
Development Corporation (LAEDC)
Urban Land Institute (ULI)
West Side Urban Forum, LA
Congress of New Urbanism (GNU)
Institute for Urban Design, Fellow
VAUGHAN DAVIES, ISAA
Principal/Director of Urban Design
As an architect and urban designer, Vaughan Davies has produced dynamic
urban plans for waterfront, retail/entertainment destinations, transit centers and
mixed-use environments with an emphasis on creating pedestrian urban
neighborhoods in cities nationwide and abroad.
Vaughan's visionary plans and designs, developed with a solid basis in reality
both in their authenticity and in their ability to be implemented successfully, have
identified him to be a "pragmatic visionary." Collaborating with major
developers, cities, and agencies, he has demonstrated a unique ability to create
significant added value for all interests involved, by creating one-of-a-kind
addresses and focusing his design solutions on the establishment of a superior
public realm as a one-of-a-kind amenity.
Based in Los Angeles, Vaughan has led the design efforts for many of the
region's precedent setting projects, including: Paseo Colorado; Union Station;
Hollywood & Highland; Rainbow Harbor; the'Bridge to Breakwater Master,
Development Plan' in San Pedro for the Port of Los Angeles; and, currently is
involved in the re-visioning of the Bay of Dublin in Ireland as a zero-carbon,
cutting-edge plan for expansion of this historic city.
HONORS + AWARDS
Harry Crossley Scholarship
PROJECT EXPERIENCE
Des Baker Award
Osborne Prize
Guasti Village, Ontario, CA
Helen Gardener Travel Prize
Design Principal-in-Charge
Premmiovittoria
CLIENT:OliverMcMillan Co./City of Ontario
Thornton White Prize
The historic Guasti Estate, perhaps once the US's largest "company town," was
Fblbnght Scholarship
also once the largest vineyard in California. Today, the estate is a mere remnant
Hollywood Chamber of commerce
of its former heyday - surviving are the historic villa, great stone sheds,
LA Chapter AIA
numerous workers. cottages, and an historic church based on one found in Asti,
the family's hometown in Italy. EDAW's plan calls for the preservation of the
historic core, and a recasting of the once working vineyard as a new and
SPEAKING ENGAGEMENTS
inspired environment; including a cultural center, historic rail museum, new
Urban Land Institute
boutique and market rate hotels, a mini-conference center, as well as residential
Westside Urban Forum
neighborhoods. Set in a unique 'urban-agricultural' setting, the plan is to
Railvolution Conference
promote learning, discovery and a sustainable lifestyle for its visitors and
California Chapter APA
residents alike.
National APA
Dublin Bay Vision, Ireland
TEACHING
Design Principal-in-Charge
University of Southern California-
CLIENT: City of Dublin, Ireland
Guest Critic 2005 EDAW Summer Student Program 2005
As one of Europe's most spectacular heritage sites, Dublin has experienced
unprecedented growth in the past ten years - growth anticipated to be sustained
CAL Arts, Pasadena - Guest Critic
for the next 20 years or more - putting increasing demands on the city, its
School of Architecture, University of Cape
Town, Design Instructor, 2000 -2001
infrastructure and resources to grow in a sustainable way. EDAW, led by
Vaughan has envisioned a new model for growth - one which is challenged to
have a zero-carbon footprint. The EDAW plan evaluates the merits and demerits
of relocation for the heavy industrial and petroleum storage uses of the port to
- accommodate the expansion of the city; an expansion which anticipates the
creation of 80,000-100,000 new households, parks, public transit and schools.
The vision plan is set to establish new criteria for growth, dealing with global
warming issues and socio-economic balance and sustainability.
Los Angeles Waterfront Revitalization Project, Wilmington-San Pedro, CA
Design Principal-in-Charge _
CLIENT: The Port of Los Angeles
The LA Waterfront, formerly "Bridge to Breakwater," project consists of a
comprehensive revitalization development plan for this 400-acre underutilized
port district including, but not limited to, a comprehensive open space system
EDAW INC DESIGN, PLANNING AND ENVIRONMENTS WORLDWIDE
s
RESUME' 2
VAUGHAN DAVIES, ISAA with an expansive water's edge promenade, a great civic "central park," public
gardens, new public piers, a cruise terminal and new harbors for additional boat
activity areas, future public parking structures, major landscape improvements,
roadway realignments and improvements, and public art installations.
Additionally, the program will include retail and restaurant design/build
packages. Vaughan successfully completed the recent master plan phase of
the project, guiding the design team and its response to fulfilling the client and
community needs, goals, and objectives. Drawing on his extensive experience
of interaction with public agencies and diverse stakeholder groups, Vaughan
has been able to skillfully navigate the design process to accomplish the desired
goals of the project and its sponsors. The project is currently in the entitlements
phase with the new "Downtown Harbor" identified as the next phase to be
moved forward to completion in 2008/9. Vaughan continues his relationship
with the Port of Los Angeles and the community as a "trusted advisor,"
- facilitating the implementation of the vision.
NBCU Residential, Los Angeles, CA
Design Principal-in-Charge
CLIENT: Thomas Properties Group, NBC Universal
Located on the current "backlot" of universal studios in the hills of Los Angeles is
a 130-acre hillside site destined to become LA's next great neighborhood.
EDAW is engaged to develop a master planned community, entitlements and
design guidelines for the development of up to 2,900 new residential units in this
unique setting. The approach has been to create a new address, a great hillside
boulevard which will become synonymous with other great boulevard addresses
such as Sunset Boulevard and Mulholland Drive in Los Angeles.
NBCU/MTA Studios, Los Angeles, CA
Design Principal-in-Charge
CLIENT: Thomas Properties Group, NBC Universal
The METRO Red Line Station site of Universal Studios wil be home to new
state-of-the-art television/broadcast studios for NBCU and two new corporate
office towers totaling one million square feet. EDAW is engaged with DMJM
Design to plan the site and integrate the historic Campo de Cahuenga into a
dynamic new front door to Universal Studios. The program integrates the
existing subterranean METRO station and the above grade inter-modal bus
facility and commuter parking needs into a truly transit oriented district (TOD)
focused around a new urban square.
Hollywood & Highland, Los Angeles, CA
Design Principal-in-Charge
CLIENT: TrizecHahn
This TOD mixed-use project, built over a major transportation center, includes
retail, a grand public space, the new Kodak Theatre (home to the Academy
Awards), subterranean parking, and a refurbished 400-room hotel. It has
recently been acclaimed as having "saved Hollywood". In addition, the historic
Grauman's Chinese Theater and the "HOLLYWOOD" sign on the hill were
incorporated as significant elements of this new LA landmark. The project also
includes a new portal entry to the Los Angeles Metro system's new station, and
has been a catalyst in the City's Community Redevelopment Authority's plans to
revitalize Hollywood Boulevard both as a local and international tourist
destination. The project was initiated some 6 years ago and completed in the
fall of 2001 at the cost of approximately $400 million. As a principal at EE&K,
Vaughan designed and assisted in facilitating this public/private partnership
involving the City of Los Angeles, the CRA, and TrizecHahn development, a
process in which design issues were addressed with significant public
participation as is anticipated in any complex large-scale design.
EDAIN INC DESIGN, PLANNING AND ENVIRONMENTS WORLDWIDE
0
RESUME 13
VAUGHAN DAVIES, ISAA Paseo Colorado, Pasadena, CA
Design Principal-in-Charge
CLIENT: TrizecHahn
A landmark and precedent-setting vertical mixed-use project in the heart of
downtown Pasadena, Paseo Colorado has re-envisioned an aging 1980s
shopping mall with a new mixed-use commercial retail and urban housing
development. The project restored the original historic 1923 Bennett Plan for
the civic core of downtown with the reinstatement of a public street, new paseos,
and courts, as a complement to the previously successful revitalization of Old
Pasadena. Paseo Colorado was completed in November 2001, in record-
breaking time -three years from inception, through entitlement, to completion -
producing significant savings for all. While at EE&K, and working closely with
Marsha Rood, former Redevelopment Director for the City of Pasadena and the
Developers, TrizecHahn and Post Properties, Vaughan was able to structure
and lead a process for successful completion of the project, receiving
unanimous approvals every step of the way. The project has already set a
precedent for urban revitalization not only in California but nationally. The
provocative mix of residential uses above retail in an urban setting, a product
formerly shied away from in California, is now state-of-the-art for revitalizing and
realizing the added value of such joint development projects.
Fisherman's Wharf Vision, San Francisco, CA
Design Principal-in-Charge
CLIENT: Fisherman's Wharf CBD
The Fisherman's Wharf Community Benefits District, comprising both residents
and businesses, as well as the Port of San Francisco, retained EDAW to help
craft a community vision of the district's future - one that would once again make
it San Francisco's destination of choice for both locals and tourists. Part of.
EDAW's work included leading an interactive two-day community visioning
workshop with business owners, adjoining residents and public agencies.
Alameda District Master Plan, Los Angeles, CA
Project Designer
CLIENT: Catellus Development/Ratkovich Villaneuva Partnership
The Alameda District plan has set the standard for future TOD development in
Los Angeles. As senior designer for the Alameda District Master Plan, Vaughan
Davies has begun what "city leaders see.... as the nexus of a new public realm".
Consisting of 70 acres the plan proposes a cohesive and rich urban fabric that
links the historic birthplace of Los Angeles - El Pueblo, Union Station and
terminal Annex with downtown Los Angeles; rekindling the historic heart of the
city with a new and bold vision of the future. Central to the plan is an Inter-modal
Center, the largest in the country, which together with the proposed 7-10 million
square feet of new offices, hotels, services, residential and retail uses seeks to
promote public transit as a desirable alternative to the freeway and a
competitive alternative to suburban development. The plan, rich in public
environments, new courtyards, streets and plazas, is in marked contrast to the
rest of downtown where the emphasis has been on the architectural object at
the expense of the public environment. A new urban model, visionary but not
revolutionary which we hope is the precursor to a new appreciation of the 'value
- added' approach to the design of our public realm.
EDAr3 INC DESIGN. PLANNING AND ENVIRONMENTS WORLDWIDE
•
. RESUME'l 1
BRIAN BOECKING
Urban Planner/Designer
EDUCATION
Mr. Boecking s primary responsibility at EDAW involves preparing planning,
Graduate Work in Landscape Architecture
zoning, and urban design documents. He also assists in the preparation of,
California State Polytechnic Universiry,
Pomona
CDBG Grants Management reports and housing -related studies. Prior to Ioinin
+ g
B.S., Urban and Regional Planning,
EDAW, Mr. Boecking worked for the City of San Marino's Planning and
California State Polytechnic University,
Building Department, where he produced and illustrated the City's Commercial
Pomona, 1998
Design Guidelines and APA-award winning Residential Design. Guidelines.
I
AFFILIATIONS
Urban Planning/Urban Design. Mr. Boecking has been involved in a diverse
American Planning Association
range of planning projects, contributing his design and writing talents to
American Society of Landscape Architects
numerous General Plans including cities such as Monrovia, Riverside,
Temecula, Specific Plans for projects in Alhambra, Glendora, Santa Ana and La
Habra, Design Guidelines for the City of Riverside and the Woodbridge
community in the San Joaquin Valley, and zoning ordinances for the cities of
Baldwin Park, La Mirada, Montebello, Folsom, Salinas, Riverside, Santa Monica,
Temple City, and Westminster, among others. Mr. Boecking has also assisted
developers with the procurement of entitlements for their development projects
in the cities of Temple City and Inglewood.
Mr. Boecking also contributes his talents to the Urban Design Studio at EDAW
by currently assisting with the conceptual design of master planned
communities and developments such as the Collinsville Soccer Village in
Illinois, Lincoln Place in Venice, California, and the NBC Universal Studios
Backlot in Universal City, California.
Graphic Design/GIS Mapping. Mr. Boecking has created numerous computer
graphics and GIS-based maps for planning and environmental documents;
including graphics for the MCAS El Toro Millennium Plan and EIR, subsequent
Orange County Great Park Plan and EIR, the EIS/EIR for Disposal and Reuse of
MCASTustin, the Eastvale Community flan and EIR, the Plaza Pasadena
Renovation EIR, the Riverside General Plan and Zoning Code, the Salinas
General Plan and Zoning Code, and the San Juan Capistrano General Plan and
EIR. In addition to these various plans and EIRs, Mr. Boecking prepared
graphics for various EDAW environmental projects in San Diego County. These
projects include the Escondido Promenade Center EIR, the Citricado Middle
School EIR, Bressi Ranch Development EIR, the Carlsbad Golf Course EIR, the
Santee Square EIR, and EIRs for three proposed school sites in San Diego.
Mr. Boecking's GIS experience includes support for the City of Riverside
General Plan, City of Santa Paula Development Code, the City of San Juan
Capistrano General Plan, and three proposed school sites in San Diego.
PROJECT EXPERIENCE
Riverside Citywide Design Guidelines and Sign Design Guidelines
Assistant Project Manager, Planner, Urban Designer, Graphic Designer
CLIENT: City of Riverside, CA
Assistant Project Manager, Planner, Urban Designer, Graphic Designer,
provided planning and urban/graphic design support as assistant project
manager and lead urban designer/ project planner to the Riverside Citywide
Design Guidelines, including a companion set of Citywide Sign Design
Guidelines as part of EDAW's effort in updating the City's General Plan and
Zoning Code. In this capacity, Mr. Boecking is the primary author and
illustrator forboth sets of Design Guidelines.
Ell INC DESIGN, PLANNING AND ENVIRONMENTS WORLDWIDE
•
•
RESUME 1 2
BRIAN BOECKING Temple City Mixed Use Ordinance
Planner/Urban Designer
CLIENT: City of Temple City, CA
Planner/ Urban Designer/Graphic Designer, assisted with the preparation of
the City's Mixed Use Ordinance.
Alhambra Library Site Specific Plan
Planner/Urban Designer
CLIENT: J.h. Snyder Co.
Planner/ Urban Designer prepared the Specific Plan for J.h. Snyder Co.'s
proposed mixed use development in Downtown Alhambra. In this capacity,
Mr. Boecking prepared technical analysis, development standards and design
guidelines for the Plan.
Santa Ana Specific Plan
Planner/Urban Designer/Graphic Designer
CLIENT: The Olson Company
Planner/ Urban Designer/ Graphic Designer, served as assistant project manager
for the Specific Plan prepared for the Olson Company's proposed Santa Ana
Civic Center Walk housing development. This project encompassed the
proposed development area as well as outer lying historic neighborhood,
commercial and industrial areas adjacent to the City of Santa Ana's Civic
Center. In this capacity, Mr. Boecking prepared technical analysis, development
standards and design guidelines as well as prepared all illustrative graphics and
GIs mapping.
Piazza Las Tunas Mixed Use Development Entitlements
Planner/Urban Designer
CLIENT: TCD Enterprises Inc.
Planner/ Urban Designer, assisted TCD Enterprises with the procurement of
entitlements for their controversial proposed mixed use mall development in
Temple City. In this capacity, Mr. Boecking assisted with the preparation of the
project's development agreement in which development standards were
created.
Salinas Zoning Code and Downtown Rebound Mixed Use Zoning Study
Planner/Urban Designer/Graphic Designer
CLIENT, City of Salinas, CA
Planner/ Urban Designer/Graphic Designer, assisted with the preparation of
the Zoning Code update and its graphic illustrations as well as assisted with the
Downtown Rebound Mixed Use Study that will be implemented as a
Downtown Mixed Use Overlay chapter of the new Zoning Code.
Westminster Zoning Code Update
Planner/Urban Designer
CLIENT: City of Westminster, CA
Planner/ Urban Designer /Graph ic Designer, assisting with the preparation of
the Zoning Code update and its graphic illustrations.
Monrovia Nursery, A Specific Plan for Glendora
Planner/Urban Designer
CLIENT- Monrovia Nursery
-
Planner/ Urban Designer assisted with the preparation of the Monrovia Nursery
Specific Plan for Glendora. Monrovia Nursery proposes to develop their
existing 95-acre nursery in the City of Glendora into a master-planned
residential community. The Specific Plan aims to complement the rural
residential character of the existing surroundings while preserving the
horticulture legacy of the nursery. The Plan includes single-family detached
residences with a community center, park, and a trail. In this capacity, Mr.
EDAW INC DESIGN. PLANNING AND ENVIRONMENTS WORLDWIDE
• 0
RESUME 1 3
BRIAN BGECKING Boecking prepared technical analysis, development standards and design
guidelines for the Plan.
Riverside Zoning Code
Planner/Urban Designer/Graphic Designer
CLIENT: City of Riverside, CA
Planner/ Urban Designer/Graphic Designer, assisted with the preparation of
the Zoning Code update and its graphic illustrations.
Riverside General Plan
Planner/Urban Designer/Graphic Designer
CLIENT: City of Riverside, CA
Planner/ Urban Designer/ Graphic Designer, conducted background research
and preparation of technical reports, helped organized community workshops,
prepared the structure and format for the Plan, has assisted with the
preparation of several general plan elements, conducted land use analyses,
provided GIS analyses and mapping, and helped manage the preparation of the
Plan. Mr. Boecking also assisted with the preparation and management of the
City's General Plan website
Temecula General Plan
Planner/Urban Designer/Graphic Designer
CLIENT: City of Temecula, CA
Planner/ Urban Designer /Graphic Designer, assisted with the preparation of
plan elements, conducting community meetings, and providing GIS mapping
and analysis associated with the project. This program focuses on managing
growth while sustaining the community's quality of life, ensuring high quality
design for new development, expanding and maintaining public
services/facilities, and addressing significant transportation challenges.
Monrovia General Plan, Land Use Element Update
Planner/Urban Designer/Graphic Designer
CLIENT: City of Monrovia, CA
Planner/ Urban Designer /Graphic Designer, assisted with the preparation of
the Land Use lilement Update and its graphic illustrations.
Orange County Great Park Plan and Executive Summary
Planner/Graphic Designer
CLIENT: City of Irvine, CA
Planner/Graphic Designer, provided planning support, GIS direction and
analysis and graphics production direction. In this capacity, Mr. Boecking
conducted background research and preparation of technical reports, prepared
the structure and format for the Plan and Summary, provided GIS analyses and
mapping and graphic illustrations, and managed the preparation and
production of the Plan and Summary.
EDAW INC DESIGN, PLANNING AND ENVIRONMENTS WORLDWIDE
•
•
RESUME 1 1
EDUCATION
Massachusetts Institute of Technology,
Master in City Planning June 2003
School of Planning and Architecture, Delhi,
India, Bachelor of Architecture, June 1997
HONORS + AWARDS
Ford Foundation International Fellowship,
2001-2003, MIT.
Lloyd and Nadine Rodwin Fellowship, 2003
MIT - Travel fellowship for Masters thesis
research
Tata Scholarship and Travel Grant, 2001
JN Tata Endowment, Mumbai, India.
PRESENTATIONS
Masters Thesis-Indian Streets outside
India: the Construction of Identity in
Southall and Jackson Heights at Crossing
the Boundaries XI: Identity and Space,
conference at Dept. of Art History, SUNI
Binghamton, NY, May 2003
Illustrated two published works - a
collection of short stories in Bengali, Saheb
Babur Barthak Khana (New Delhi: Falisse,
1999), and a research document, Citizens
and Governance: Civil Society in the New
Millennium (New Delhi: PRIA, 1999)
GAURAV SRIVASTAVA
Urban Designer/Planner
Gaurav Srivastava is an urban designer and planner well experienced in the
preparation of master plans as well as long term visioning strategies for areas
ranging from intimate neighborhood redevelopments to the design and planning
of campus and housing developments. Gaurav has contributed to all phases of
project management, analysis, public process, visioning, design development,
and report production and is proficient in GIS and census analysis, synthesis
and diagramming of issues, site planning, free-hand illustrations, and report
writing and production.
PROJECT EXPERIENCE
Dublin Bay Vision
Project Manager
CLIENT: Dublin City Council, Ireland
Dublin City Council has retained EDAW to prepare a study as a first stage in
developing a framework for the future strategic role of Dublin Bay and the Dublin
Port area as a multi-faceted resource in the local region and beyond. The plan
envisions an unparalleled expansion of any European City in the last few
decades - 80,000 new residents adding 10% to the City's population over a 25-
year period in a fully sustainable manner.
Lincoln Place Residential Redevelopment, Venice CA
Project Manager
CLIENT: AIMCO
EDAW is the lead master planner and urban designer for this 40-acre
redevelopment parcel located in Venice Beach, CA with several historically
significant apartment buildings. The plan envisions a sensitive and
contemporary mix of new and existing units. The retained units are planned to
undergo extensive upgrades to provide them contemporary amenities. The
initial tasks include a master site plan and design guidelines for the site.
Monrovia General Plan Amendment and TOD
Project Manager, Urban Design
CLIENT: City of Monrovia
The client is amending the General Plan Land Use Element to establish new
land use policy for properties surrounding the future Gold Line light rail station,
as well as along the south Myrtle Avenue and West Huntington Boulevard
corridors. Inspired by an Urban Land Institute study completed for the Station
Square area and Myrtle Avenue corridor, the City has retained EDAW to provide
urban design services to create a vibrant urban village surrounding the
proposed Gold Line station, and to create distinctive gateways into Monrovia.
San Pedro Red Car Extension
Project Manager
CLIENT: Port of Los Angeles
EDAW is involved with the on-going implementation of the San Pedro waterfront
enhancements, central to which is the revitalized Red Car, once heralded as the
greatest public transit system in the country. Today the Red Car is on the come-
back. EDAW is currently working on station design plans for the four existing
stops between the existing cruise ship terminal and 22nd street, and new
extensions are being planned northwards to Wilmington and Banning's Landing,
and southwards to Cabrillo Beach. The station area plans are being designed to
promote convenient access between the historic core of downtown Wilmington
and San Pedro, as well as providing visitor access to the various attractions.
Anticipated shared parking opportunities will also greatly enhance rider ship on
the Red Car line. In addition, EDAW will provide conceptual design for a
maintenance facility and museum.
Ell INC DESIGN, PLANNING AND ENVIRONMENTS WORLDWIDE
E
RESUME 13
GAURAV SRIVASTAVA Guasti Village, Ontario, CA
Project Manager
CLIENT: OliverMCMillan Co./City of Ontario
The historic Guasti Estate, perhaps once the US's largest "company town" was
also once the largest vineyard in California. Today, the estate is a mere remnant
of its former heyday - surviving are the historic villa, great stone sheds,
numerous workers' cottages, and an historic church based on one found in Asti,
the family's hometown in Italy. EDAW's plan calls for the preservation of the
historic core, and a recasting of the once working vineyard as a new and
inspired environment; including a cultural center, historic rail museum, new
boutique and market rate hotels, a mini-conference center, as well as residential
neighborhoods. Set in a unique 'urban-agricultural' setting, the plan is to
promote learning, discovery and a sustainable lifestyle for its visitors and
residents alike.
"The Duck Farm," San Gabriel River, Los Angeles County, CA
Project Planner
CLIENT: CA Rivers & Mountains Conservancy
The site of the former Woodland Duck Farm on the banks of the San Gabriel
River is one of the first projects to be implemented as part of the comprehensive
San Gabriel River Corridor Master Plan. The 57-acre project site will explore
opportunities for sub-surface water re-charge and the creation of new habitat,
while still providing public access for equestrian and passive recreational
activities. The site is separated from the adjacent community by a major freeway
and railroad lines, and 'land-bridge' connections for both visual and physical
crossings of the river are being explored. Additionally, the site, like many other
river corridors throughout the nation, offers the challenge of incorporating high
voltage power lines and freeway billboards into a unique and state-of-the art
sustainable solution. EDAW has been retained by the Watershed Conservation
Authority to conduct extensive public outreach efforts, prepare a master plan for
the site, and complete necessary environmental review pursuant to the
California Environmental Quality Act. Ultimately, this site will provide a much
needed open space and recreation area for residents and visitors to this highly
urbanized area.
Residential Overlay Zone Master Plan, Cerritos, CA
Project Planner
CLIENT: City of Cerritos
To alleviate the inordinately high demand for housing in the City of Cerritos, this
master plan focuses on converting existing light industrial uses to high density
residential uses. The site, about 160 acres in area, presently contains a mix of
light industrial, manufacturing and medical offices. EDAW's proposed vision
proposes a dynamic mix of residential types with some mixed-use developments
integrated into a comprehensive system of tree-lined streets, landscape
improvements, pedestrian walkways, and urban open spaces and parks to
enhance the park-like setting of the existing industrial park. A major goal of the
master plan is to create an enduring neighborhood that contributes to the quality
of life within Cerritos. The Cerritos Residential Overlay Zone will provide a
strong and appropriately scaled framework of streets, parks, and urban open
spaces, while simultaneously defining the mechanism that will allow an industrial
area to seamlessly transition to a residential neighborhood recognizing the
needs and visions of all stakeholders.
EDAR INC DESIGN. PLANNING AND ENVIRONMENTS WORLDWIDE
C
0
RESUME 1 1
HELEN CHOI
Associate
EDUCATION Helen Choi is a planner and designer whose has been educated and trained in
M.A., Urban Planning, UCLA, 2005 architecture, urban design, and urban planning. She believes in balancing the
B.A., AmhitectDre, uc Berkeley. 2001 environment, economic, and equity through community planning and policy. As
Denmark International school, 2000 a planner, Helen's responsibilities include writing elements for general plans,
specific plans, and environmental reports; graphic recording at community
meetings; facilitating workshops during public outreach process; and preparing
graphics for documents and publications. Prior to joining EDAW, Helen worked
as an urban designer and architect for two architecture firms and an urban
design firm. She has completed construction documents for affordable housing
developments, high-end hotels, and urban design projects in Los Angeles and
Palestine. She has helped design and publish guidelines for award-winning
streetscape and urban design publications. She has also worked as a policy
intern for a public agency and a nonprofit organization. In addition to writing and
research skills, she is also trained in graphic presentations such as
perspectives, elevations, and plans. For her graphic presentations she employs
computer drafting, GIS mapping, three-dimensional scale models, photo-
realism, and hand-drawing.
PROJECT EXPERIENCE
Claremont General Plan Update
Planner
CLIENT: City of Claremont, CA
Helen has prepared and written several elements for the general plan update for
the City of Claremont including community services, public safety and noise,
and governance elements, community design section of the land use element,
draft of the initial study, and transportation section of the EIR. The City is
endowed with a wealth of concerned citizens who emphasized the incorporation
of sustainability concepts in all elements of the General Plan. The Claremont
General Plan is also one of the few cities in California with a Governance
Element that focuses specifically on empowering the citizens and encouraging
their participation in decision-making.
Yucaipa Specific Plan
Planner
CLIENT: City of Yucaipa, CA
Helen is currently assisting with the preparations of the specific plan update
including facilitating groups at community charette workshops and graphic-
recording at community meetings. The Specific Plan is solely derived from the
recommendations of the community and the geological constraints in the
hillsides of the specific plan area. The resulting land uses abides by the three
guiding principles: economic viability, hillside preservation, and preservation of
rural quality.
City of Orange General Plan Update
Planner
CLIENT: City of Orange, California
Helen is assisting with the Orange general plan update for all elements. City of
Orange is a vibrant city that strives to both preserve a historic downtown and
expand modern entertainment centers. The General Plan will result in a
culmination of progressive goals and policies with emphasis on historic
preservation and economic growth.
EDAW INC DESIGN. PLANNING AND ENVIRONMENTS WORLDWIDE
•
0
RESUME 1 2
HELEN CHOI Montebello General Plan Update
Planner
CLIENT: City of Montebello, CA
Currently, Helen is writing elements of the General Plan update for the City of
Montebello. Montebello is a diverse city in terms of demographics and land
uses. The City is conveniently located near regional freeways and downtown
Los Angeles. The General Plan aims to provide amenities for the thriving
industrial sectors without negatively impacting the residential neighborhoods.
The proximity of industrial and residential land uses requires numerous
mitigation measures and policies to balance and meet the needs of residents
and businesses. Helen is also writing the City's Housing Element for the 2000 to
2008 period.
Monrovia Nursery Specific Plan
Planner
CLIENT: City of Glendora, CA
Monrovia Growers proposes to develop an existing nursery in the City of
Glendora into a master-planned residential community. The Specific Plan aims
to complement the rural residential character of the existing surroundings while
preserving the horticulture legacy of the nursery. The Plan includes single-family
detached residences with a community center, park, and a trail. The Plan
emphasizes the use of a wide variety and abundance of plants to landscape
residences, community facilities, open spaces, and roadways that is reminiscent
of the site's former use as a nursery. As a planner, Helen established guidelines
and implementation plans for the circulation and open space components of the
Specific Plan.
City of Colton General Plan Update
Planner
CLIENT: City of Colton, CA
City of Colton is located in the San Bernardino County and presents many
opportunities for land use and circulation improvements. Like many cities that
rely economically on industrial businesses, the City struggles to balance the
needs of industrial economy and quality of life of existing and future residents.
To encourage developments, the City plans to overcome existing development
constraints through street realignments, and to preserve neighborhoods through
density adjustments. Helen will participate in the preparation of graphic
presentations and coordination of community workshops as well as assist in
writing Circulation and Land Use Elements of the General Plan Update.
Dallas Trinity Park Proposal
Planner
CLIENT: City of Dallas, CA
Helen assisted in building a scale model for a park proposal near Trinity River in
Dallas. The proposal included tiered parkways and density increase to revitalize
an underutilize boulevard.
Friarlt Ranch Specific Plan
Planner
CLIENT: Community of Friant, CA
The Friant Ranch Specific Plan proposes the County's first retirement
community specifically designed for'active adults' in Fresno County. Helen
completed the housing element and the design guidelines for this retirement
community.
EDYrr INC DESIGN. PLANNING AND ENVIRONMENTS WORLDWIDE