RRA - Item 3 - Development Proposal for A Mcdonald's Restaurant With Indoor Playplace to be located at 8548 East Valley BlvdTO: HONORABLE CHAIRMAN
AND MEMBERS OF
ROSEMEAD REDEVELOPMENT AGENCY
FROM: V_-KANK G. TRIPEPI, EXECUTIVE DIRECTOR
DATE: SEPTEMBER 20, 2001
SUBJECT: DEVELOPMENT PROPOSAL FOR A MCDONALD'S RESTAURANT
WITH INDOOR PLAYPLACE TO BE LOCATED AT 8548 EAST VALLEY
BOULEVARD
Due to design revisions by the developer of the commercial center, the applicant has
requested that this item be continued to the next regularly scheduled meeting of the
Rosemead Redevelopment Agency on Tuesday, October 9, 2001.
~a .
~cN 2 5 2001
ITEM No. ~3
ROSEMEAD REDEVELOPMENT AGENCY
8838 VALLEY BLVD., ROSEMEAD, CA 91770 • (626) 569-2100 • FAX (626) 307-9218
ROSEMEAD REDEVELOPMENT AGENCY
Q A 8838 VALLEY BLVD., ROSEMEAD, CA 91770 • (626) 569-2100 • FAX (626) 307-9218
A
TO: HONORABLE CHAIRMAN
AND MEMBERS OF
ROSEMEAD REDEVELOPMENT AGENCY
FROM: FRANK G. TRIPEPI, EXECUTIVE DIRECT~~~
DATE: SEPTEMBER 5, 2001
SUBJECT: DEVELOPMENT PROPOSAL FOR A MCDONALD'S RESTAURANT
WITH INDOOR PLAYPLACE TO BE LOCATED AT 8548 EAST VALLEY
BOULEVARD
This item was presented at the February 13 and the May 8, 2001 Rosemead Redevelopment Agency
Meetings. The Agency continued this item at the last meeting to allow the developers an opportunity to re-
design the project, address parking and traffic circulation concerns of the Agency, and to confirm a sit-
down restaurant tenant.
The project architect has revised the floor plan for Building "A" that fronts Valley Boulevard. The
revision includes the removal of the entire second floor and the conversion of the first floor to a sit down
restaurant use only (approximately 9,000 square feet). The second story office space that was deleted from
the previous plan included approximately 8,000 square feet. Buildings "B" and "C" have remained as
presented at the previous meeting.
At the time of this report, staff had not received any confirmation from the developer regarding securing a
sit-down restaurant tenant. The developer did inform staff that a tenant listing will be presented to the
Agency at the day of the meeting.
In light of these developments, there remains the fact that the McDonald's development under Design
Review 01-89 and Zone Variance 01-303 would provide 75% less parking than the required number which
would hinder vehicular and pedestrian circulation, access, and parking along Valley Boulevard, one of the
goals for the Redevelopment Project Area No. 2 (Exhibit A).
RECOMMENDATION
It is recommended that the Redevelopment Agency find that the McDonald's development not in
conformance with the redevelopment goal to improve vehicular and pedestrian circulation, access and
parking along Valley Boulevard, due to providing less than the 75% of the required number of parking.
Attachment(s):
Exhibit A - Rosemead Redevelopment Project Area No. 2
Exhibit B - Letter from McDonald's Corporation
,Exhibit C - Development Plans
AiGENDA
SEP 14 20013
ITEM i No. A
The Preliminary Plan is, not required to document blight or urbanization.
Therefore, these issues will be discussed in detail in subsequent reports.
REDEVELOPMENT GOALS
The overall redevelopment goals of the Redevelopment Plan to eliminate
existing blight in the Project Area are as follows:
• Provide adequate infrastructure, including streets, streetlights,
streetscapes and drainage that promotes safety, economic
.;revitalization and community identity.
Improve and expand public facilities in the project area.
Provide a procedural and financial mechanism by which the Agency
can assist public and private development, redevelopment and
revitalization in the business community.
• a' ote commercial development that is compatible in scale and
design with the surrounding neighborhood. _
0' Improve vehicular and pedestrian circulation, access and. parking
along Valley Boulevard and Rosemead Boulevard.
• Expand the commercial and industrial sector with establishments that
improve the City's sales tax revenues and provide job opportunities.
Encourage public participation in the. planning and implementation of
the redevelopment plan.
PRELIDUNTARY.PLAN CONTENTS
The Preliminary Plan is required under Section 33324 of the CRL to
include the following information:
' A description of the Project Area boundaries:
A general statement of the land uses; layout of principal streets,
population densities and building intensities and standards proposed
as the basis for the redevelopment of the Project Area;
A demonstration of how the purposes of CRL would be attained by
such development;
A demonstration that the proposed redevelopment conforms to the
General Plan; and
A general description
located within the
neighborhoods..
P.OSEN.a4D REDEVELOPMENT PROJECTAREA NO. 2
of the impact of the project upon residents
Project Area and upon the surrounding
- EXHIBIT A
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mebonaia's
July 24. 2001
Via Facsimile Transmission 626.307.9278 / U.S Mail
Mr. Brad Johnson
Planning Director
City of Rosemead - Planning Department
8838 East Valley Boulevard
Rosemead, California 91770
Re: Proposed McDonald's Relocation
Dear Mr. Johnson:
McDonald's Corporation
21300 Victory Boulevard
Suite 900
Woodland Hills, CA 91367-2525
818/594-0525
Fax: 818/594-7599
This letter is written to express concern regarding the delays that have occurred in the
approval process for the proposed relocation of the McDonald's restaurant located at
8310 East Valley Boulevard to the SWC of Valley Boulevard and Walnut Grove Avenue.
McDonald's Corporation originally submitted its application to the City on February 12,
2001. As you will recall, the completed application included a specially designed building
which was the result of collaboration between McDonald's and the Rosemead Planning
Department staff.
Since the submittal, McDonald's representatives have attended two hearings with the
Redevelopment Agency, (April 101r and May 8`n). As 1 am sine you know, McDonald's
has been both surprised and frustrated at the outcome of both of the meetings: First, we
understood from planning representatives that meetings before the Redevelopment
Agency were rare and had not been required in a number of years. We therefore question
why this relocation project begs departure from the normsl process. Secondly, at each
meeting, the Agency has managed to raise new. and different issues, -which do not
necessarily relate to the McDonald's relocation but to the larger proposed development
instead. To compound matters, the Agency, in spite of the volume of information already
provided by McDonald's and the developer continues to delay making a final decision on
the project for reasons. which are unclear to both parties. Consequently, in spite of the
time, effort and money invested over the past six months, there has been very little
progress to date and we have no idea what to expect the next time we meet! .
In light of these circumstances, McDonald's Corporation is extremely concerned by the,
City's analysis of the project and more importantly, the length of time that the approval
process is taking. This is exacerbated by the fact that the lease on the existing location
will expire in approximately four years. Based on our existing lease terms and in light of
market conditions, it is very unlikely that McDonald's will be able to come to terms with
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the property owner for a lease extension. Thus, if we are not able to secure approval for
the existing project, we will be forced to seek other relocation opportunities. Which niay
be outside of the City. To avoid this, I would ask that this project be reviewed
expeditiously and on it's own merits. Time is of the essence!
At no time dw'ing this entire process has anyone disputed the commitment and
contribution that McDonald's has made to the Rosemead community. I think you will
agree that throughout the thirty-years plus that McDonald's has operated in the City, the
relationship has been mutually beneficial for both McDonald's and the Rosemead
community at large. Although critics will argue that Rosemead does not need another fast
food restaurant, it is important to review this project for what it really is, a simple
relocation. As a result, McDonald's will have the ability to provide Rosemead citizens
higher quality service in a more attractive and inviting environment.
While McDonald's clearly understands the City's objectives and concerns over the larger
development, we nevertheless believe that it is unfair and unwise to penalize and perhaps
jeopardize it's long-standing relationship with McDonald's when we have clearly.
demonstrated our ability to co-exist within the larger project once it is developed around
nS.
It is my hope that we can work together to move this project forward and to insure that
McDonald's can continue to serve and contribute to the Rosemead community. My.
colleagues and I would welcome the opportunity to discuss this matter with you in
person. You can contact me at 818.594.7567 to arrange a meeting.
I appreciate your attention to this matter and look forward to hearing from you soon.
VON trulyv ups!
1111 Ha d io Kemp
tm '
tnmunity Affairs Manager
)Donald's Corporation
Los Angeles Region
JHK:me
PC: Jay Imperial, Mayor
Rosemead Redevelopment Agency
Frank Tripepi, City Manager
Paul Pernecky, McDonald's Operator
Jim Carras. McDonald's
Lisa Johansen. McDonald's
AGENCY MEMORANDUM
FROM: CITY CLERK
DATE: SEPTEMBER 25, 2001
RE: AGENCY ITEM 3: DEVELOPMENT PROPOSAL FOR A MC
DONALD'S RESTAURANT WITH INDOOR PLAYPLACE TO BE
LOCATED AT 8548 EAST VALLEY BOULEVARD
This letter was received from Joseph Campbell, applicant, requesting that the
aforementioned item be continued to the October 9 m meeting.
SEF-21-2001 09:04 AM
JOSEPH CAMPBELL
Professional Service
.2521 . San Clemente Ave.
Alhambra, CA 91803-- 4341
626 284 0506
Rosemead City Hall
Planing Department
Rosemead, CA 91770
By FAX 626 307 9iM
Attn: brad Johnson, 9~~$
Re: Meeting of Rosemead Redelvoment Agency
Dear Mr. Johnson,
September 20, 2001
We would like to presnet our plans for the project at Valley and-
Walnut Grove on October 9, 2001
he acceptable.
Thank You,
ospeh Camp 1
Please let me know if this will
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P.01
I
ROSEMEAD REDEVELOPMENT AGENCY
8838 VALLEY BLVD., ROSEMEAD, CA 91770 • (626) 569-2100 • FAX (626) 307-9218
AGENCY MEMORANDUM
FROM: CITY CLERK
9
DATE: SEPTEMBER 25, 2001
RE: AGENCY ITEM 3: DEVELOPMENT PROPOSAL FOR AMC
DONALD'S RESTAURANT WITH INDOOR PLAYPLACE TO BE
LOCATED AT 8548 EAST VALLEY BOULEVARD
This letter was received from Joseph Campbell, applicant, requesting that -the
aforementioned item be continued to the October 9°i meeting.
SEP-21-2001 09:04 AM
JOSEPH CAMPB=
Professional Service
2521. San Clemente Ave.
Alhambra, CA 91803-- 4341
626 284 0506
Rosemead City Hall
Planing Department
Rosemead, CA 91770
September 20, 2001
P.01
By FAX 626 307 90"
vain
Attn: brad Johnson,
Re: Meeting of Rosemead Redelvoment Agency
Dear Mr. Johnson,
we would like to presnet our plans for the project at Valley and
Walnut Grove on October 9, 2001 Please let me know if this will
be acceptable.
Thank You,
i
ospeh Camp 1