CC - Item 9C - September 11th Run for the Memorial and Other Fundraising EffortsROSEMEAD CITY COUNCIL
STAFF REPORT
TO: THE HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: JEFF ALLRED, CITY MANAGER/EXECUTIVE DIRECTOR
DATE: NOVEMBER 9, 2010
SUBJECT: SEPTEMBER 11 RUN FOR THE MEMORIAL AND OTHER FUNDRAISING
EFFORTS
SUMMARY
On September 11, 2010, the City hosted a Run for the Memorial event to raise funds for the 1V
Anniversary September 11'" Memorial, which is included in the City's Capital Improvement
Program for Fiscal Year 2010 -11. The run was part of the September 11'" Memorial Donor
Program approved by the City Council in May. As a result of the public response, members of
the City Council have suggested that the run be offered again in September, 2011.
Further, staff is recommending several other fundraising activities to continue to raise the
estimated $60,000 necessary to build the September 11`" Memorial. Proposed fundraising
events include a City -wide Raffle, Spaghetti Dinner, Senior Dances, Bingo Night, and several
school -based activities.
Staff Recommendation
Direction is requested as to whether another Run for the Memorial event and related fundraising
efforts should be pursued for September 2011.
ANALYSIS
Fundraising efforts were initiated in June of this year. To date, donations, less expenditures,
total $24,923 (41% of project goal). This includes 50 -50 raffles and vendor revenue sharing at
City events, Run for the Memorial revenues, and direct donations from residents and
businesses.
A summary of the Run for the Memorial is provided below.
Run Expenditures
2010 Actual
2011 Estimated (51K Only)
Advertising
$4,072
$3,975
Give-aways (t-shirts, medals
$1,400
$4,419
Public Works /Public Services
$6,008
$3,800
LASD
$4,800
$2,400
Timing
$0
$2,500
Miscellaneous
$1,685
$2,050
Total Expenditures
$19,975
$19,144
Total Revenues
$10,529
$11,000
APPROVED FOR CITY COUNCIL AGENDA: ITEM NUMBER:
City Council Meeting
November 9, 2010
Page 2 of 2
Costs for City staff related to the 2010 Run for the Memorial event were absorbed into the
budget and LASD Personnel costs were absorbed into their contract by adjusting shifts. While
medals were donated by one of our event sponsors this year, Brothers Awards has indicated
that they cannot afford, at $2,400, to donate the increased number next year. Timing was
provided by Los Angeles Sheriffs Athletic Association. It is unknown if they will be able to
provide timing next year. Even should they, their new chip timing system will require some cost.
Lastly, to reduce costs, staff is proposing to run only a 5K race and the runtwalk. This will
require fewer LASD, Public Safety and Public Works personnel and significantly reduce costs.
Further, some costs can be further offset by increasing participation fees, but it is important to
price participation at a reasonable rate. Fees, this year, were $15 for the walk and $25 for either
run (late registrants paid $10 more). Rates for each race could be increased by $5 per person,
generating an additional $3,000.
This year's race included sponsorships from LASD, LASAA, UFC Gym, JACK FM, Cal Poly
Pomona Farm Store, Fresh and Easy, Clear Channel, Brothers Awards and Trophies, Freddie
Mac Towing, Road ID, and Street Image. It is hoped that as many or more sponsors will
participate with next year's race as it substantially reduced costs.
Additional Ideas
In addition to the Run, staff is also proposing a city -wide raffle. A number of businesses have
already contributed prizes, and tickets are being printed at no cost. Tickets will be sold, for $1
each, from December 1, 2010 through March 31, 2011. Winners will be identified at a City
Council Meeting in April, 2011.
Other events and activities currently being planned include a Spaghetti Dinner at the RCRC,
senior dances in coordination with Rosemead's senior groups, a Bingo event in conjunction with
Don Bosco Technical Institute, "Coins for Causes" and "Free Dress Day" at local schools, and a
September 11"' Museum at City Hall from July through October (for which a suggested donation
will be requested for entry). It is hoped that these events will help raise the balance of funds
needed to pay for the Memorial. A Trust and Agency account has been created for the funds
received. Any donations in excess of project costs would be retained in the account for ongoing
maintenance of the Memorial.
PUBLIC NOTICE PROCESS
This item has been noticed through the regular agenda notification process.
FISCAL IMPACT:
As no funds have been allocated for the September 11"' Memorial project, all affiliated event
and activity expenditures have been and will continue to be paid through donations. Expenses
for development and installation of the September 11 Memorial that are not covered by
donations or fundraising efforts are eligible for coverage by Redevelopment bond proceed funds
on deposit. -�
DAVI0II(TCZOM ERY -SCOTT
Parks re tion Director