CC - 2010-72 - Approving General Plan Amendment 10-01 For The Purpose of Revising Hotel and Motel Development RegulationsCC RESOLUTION 2010 -72
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ROSEMEAD, COUNTY OF LOS ANGELES, STATE OF
CALIFORNIA, APPROVING GENERAL PLAN AMENDMENT 10-
01 FOR THE PURPOSE OF REVISING HOTEL AND MOTEL
DEVELOPMENT REGULATIONS IN THE LAND USE ELEMENT.
WHEREAS, the City of Rosemead has determined that quality and
appropriate hotels and motels provide distinct benefits to the City, including the
provision of convenient and attractive lodging for visitors, the establishment of
land uses that strengthen the City's economic base and fiscal circumstances so
as to support the provision of public services to the City's residents and
businesses; and
WHEREAS, the City of Rosemead has determined that development
standards set forth in the General Plan do not encourage the renovation of
existing hotels because the existing amenity standards limit the intensity of
potential development to a level which does not allow a small additions to render
financially feasible and further, may be detrimental to attracting new quality hotel
operators because limits on the development intensity and strict amenity
requirements do not allow the development of ancillary support services which
are demanded by hotel and motel patrons and are required to make such uses
market competitive with other hotels in adjoining Cities, and
WHEREAS, the City of Rosemead has adopted the General Plan and
specific development standards to control development; and
WHEREAS, Section 65358 of the California Government Code allows the
City Council, as the legislative body, to amend all or part of the City's adopted
General Plan when it is deemed in the public interest; and
WHEREAS, the Planning Commission held a duly noticed public hearing
on November 1, 2010 to consider the adoption of General Plan Amendment 10-
01, at'which time all persons wishing to testify in connection with the General
Plan Amendment 10 -01 were heard; and
WHEREAS, on November 1, 2010, the Planning Commission of the City
of Rosemead, recommended that the City Council consider a Negative
Declaration as the environmental clearance for General Plan Amendment 10 -01;
and
WHEREAS, the City Council held a duly noticed public hearing on
November 23, 2010, to consider the Negative Declaration and approval General
Plan Amendment 10 -01, at which time all persons wishing to testify in connection
with the General Plan Amendment were heard; and
1
WHEREAS, the City Council fully studied the proposed General Plan
Amendment, Negative Declaration, environmental findings, and considered all
public comments; and
WHEREAS, City Council, having final approval authority over this project,
has reviewed and considered all comments received during the public review
period prior to the approval of this project.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF
ROSEMEAD HEREBY FINDS, DECLARES, AND RECOMMENDS AS
FOLLOWS:
Section 1. The City Council hereby makes a finding of adequacy with the
Negative Declaration and HEREBY ADOPTS the Negative Declaration, as the
environmental clearance for General Plan Amendment 10 -01.
Section 2. General Plan Consistency with State Law Determination. The
City Council finds that the Rosemead General Plan Amendment as proposed is
consistent with the requirements of State law governing general plans.
Section 3. Approval of the General Plan Amendment. Based on the
entire administrative record before the City Council on the Project, including the
above findings and all written and oral evidence presented to the City Council,
the City Council hereby approves General Plan Amendment 10 -01.
Section 4. The Land Use Element of the Rosemead General Plan is
HEREBY AMENDED to read as incorporated by this reference as Exhibit A.
Section 5. The Mayor shall sign this resolution and the City Clerk shall
attest to the adoption thereof.
PASSED, APPROVED AND ADOPTED this 23rd day of November, 2010.
• �i
ATTEST:
Gloria Molleda, City Clerk
4 APP VED T FORM:
-1 Ri hman, City Attorney
2
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES ) SS.
CITY OF ROSEMEAD )
I, Gloria Molleda, City Clerk of the City of Rosemead, do hereby certify that the foregoing
Resolution No. 2010.72 being:
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ROSEMEAD, COUNTY OF LOS
ANGELES, STATE OF CALIFORNIA, APPROVING GENERAL PLAN AMENDMENT 10.01 FOR
THE PURPOSE OF REVISING HOTEL AND MOTEL DEVELOPMENT REGULATIONS IN THE
LAND USE ELEMENT
was duly and regularly approved and adopted by the Rosemead City Council on the 23rd of
November, 2010, by the following vote to wit:
Yes: Armenta, Clark, Low, Ly, Taylor
No: None
Abstain: None
Absent: None
Gloria Molleda
City Clerk
EXHIBIT "A" LAND USE
GENERAL PLAN AMENDMENT i o - o 1
MUNICIPAL CODE AMENDMENT to-o6
Chapter 2
LAND USE
ROSEMEAD GENERAL PLAN
Introduction
osemead accommodates a diversity of land uses
to maintain a balanced community with vibrant
residential neighborhoods, a healthy economic
R base, and quality services for residents and
visitors. The Land Use Element establishes policies for the
types and location of land uses citywide. The Zoning Ordinance
implements these policies by establishing detailed use
regulations and development standards for all properties.
State planning law requires that the Land Use Element
designate "the proposed general distribution and general
location and extent of the uses of the land" for a variety of
purposes (Government Code Section 65302(a]). Through maps
and text, this Element defines the distribution and intensity of
development for residential, commercial, industrial,
parks /open space, and public facility land uses within
Rosemead and its sphere of influence areas. Finally, the
Element describes the relationship between General Plan land
use policy, zoning, and other plans.
t�
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L A N D U S E EXHIBIT " A
GENERAL PLAN AMENDMENT i o - o i
MUNICIPAL CODE AMENDMENT i o - o 6
Relationship to Other
Elements and Plans
The Land Use Element provides the framework for all other
General Plan elements, as the manner in which land is used in
Rosemead affects:
• The location and design of roadways, bicycle paths, and
pedestrian walkways;
The location, type, and design of new housing
development (Housing Element); and
■ Park location and use, and environmental resource
protection and use (Resources Management Element).
Although the Land Use Element is often the most referred
element in the General Plan, it represents only one part of the
General Plan. Coordination between and among all of the
General Plan Elements is required to comprehensively address
long -range community goals.
According to State law as revised in 2007 (AB162), land use
elements shall identify and annually review the areas covered
by the General Plan that are subject to flooding as identified by
floodplain mapping by either the Federal Emergency
Management Agency (FEMA) or the Department of Water
Resources (DWR). This is accomplished by reference to the
Public Safety Element, where flooding is discussed in further
detail.
Zoning Ordinance
The City's zoning ordinance, which is part of the Municipal
Code, divides the City into areas called zoning districts. The
zoning ordinance establishes regulations for each district with
respect to permitted uses, allowable density, building height,
development character, etc. The zoning ordinance consists of a
map that delineates the district boundaries, plus text that
explains each district's purpose, specifies permitted and
conditional uses, and establishes development, maintenance,
and performance standards. The zoning ordinance serves as the
primary implementation tool for the Land Use Element. Under
California law, the zoning ordinance must be consistent with
the General Plan.
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EX H I BIT "A" LAND USE
GENERAL PLAN AM E N D M ENT 1 o- o 1
MUNICIPAL CODE AMENDMENT t o - o 6
Regional Comprehensive Plan and
Guide
The Southern California Association of Governments (SCAG)
undertakes regional planning efforts for the six-county SCAG
region consisting of Los Angeles, Orange, Riverside, San
Bernardino, Ventura, and Imperial counties. SCAG's planning
efforts focus on developing strategies to minimize traffic
congestion, protect environmental quality, and provide
adequate housing throughout the region. The Regional
Comprehensive Plan and Guide — developed with active
participation from local agencies, elected officials, the business
community, community groups, private institutions, and
private citizens — sets forth broad goals and objectives intended
to be implemented by participating jurisdictions and agencies
such the South Coast Air Quality Management District and Los
Angeles County Metropolitan Transportation Authority.
Rosemead Downtown Vision Plan
The City is currently considering a Rosemead Downtown Vision
Plan. This plan focuses on urban design opportunities on
Valley Boulevard. The Plan calls for:
• Enhancing existing resources — add landscaping and
streetscape along Valley Boulevard and encouraging
"focal point" buildings at opportunity sites or parcels.
• Creating potential districts — identify opportunity
parcels along Valley Boulevard near Walnut Grove
Avenue and Temple City Boulevard to create image -
making public spaces and focal point buildings.
• Emphasizing public space — expand the use of public
space including the use of courtyards, plazas, outdoor
dining, and pedestrian friendly retail.
• Enhance Wayfinding — improve signage and
placemaking images to encourage the feel of separate
districts and distinct places along Valley Boulevard.
Measuring Density and
Intensity
While people generally understand land use terms like
"residential," "commercial," and "industrial," State law requires
a clear and concise description of these categories. In addition,
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population and intensity standards must be specified. To
describe the intensity of use — how much development exists on
a property — land use planners have developed the quantitative
measures of density and intensity.
The term density describes the development capacity of
residential land. The General Plan describes density in terms of
dwelling units per net acre of land (du /ac), exclusive of present
or planned streets and other public rights -of -way. Density is
also used to describe population density in terms of the number
of persons per net acre.
Development intensity refers to the extent of development on a
parcel of land or lot. Intensity may be calculated using several
measures, such as the total building floor area, building height,
floor -area ratio, or the percent of lot coverage. The General
Plan uses floor -area ratio, or FAR, as a measure of non-
residential intensity. The floor -area ratio is the ratio between
the total gross floor area of all buildings on a lot and the total
land area of that lot. This measure does not include area within
parking structures.
1.5
Land Use Plan
This Land Use Element addresses how properties will be
developed over time and the extent to which private and public
redevelopment efforts will change, intensify, or otherwise
modify uses of property citywide. This section describes the
planned distribution and development intensities of all land
uses, and identifies specific goals the City will pursue relative to
each designated use.
P A G E 2- 4
This diagram illustrates how FAR
controls the intensity of use on a lot.
R is determined by dividing the
)as floor area of all buildings on a
by the land area of that lot. For
unple, a 20,000 square foot
ilding on a 40,000 square foot lot
Ids an FAR of 0.5:1. A o.5a FAR
Dws a single -story building which
iers half the lot, or a two-story
Wing with reduced lot coverage.
DRAFT: N O V E M B E R 23, 2010
EXHIBIT "A" LAND USE
GENERAL PLAN AMENDMENT i o - 0 1
MUNICIPAL CODE AMENDMENT 1 0 - 0 6
Land Use Policy Map
To maintain the desired balance of uses in the community and
achieve goals regarding housing, economic development, parks,
and education, the City will make land use decisions in
conformance with the Land Use Policy Map, illustrated in
Figure 2 -1. The Land Use Policy Map provides a two -
dimensional description of land use policy, indicating the
preferred location and types of permitted uses throughout the
City.
Land Use Categories
This Land Use Element designates five major categories of land
use: (1) residential, (2) commercial, (3) office/light industrial,
(4) mixed -use, and (5) public facilities. The residential
designation is further subdivided into three density ranges:
Low, Medium, and High. To provide for a diversity of mixed -
use approaches, the Mixed -Use designation includes three
subcategories: Residential /Commercial, High Density
Residential/ Commercial, and Industrial /Commercial.
Table 2 -1 summarizes the density and intensity associated
with each land use category and the aggregate acreage for each.
The table indicates a maximum density or intensity for each
category, which indicates the maximum development potential
of any individual parcel. However, not every parcel in
Rosemead will be developed to the maximum density or
intensity due to physical and other constraints such as public
right -of -way needs, placement of buildings, zoning
requirements, market desires, and other factors. Also, many
residential neighborhoods in Rosemead are fully developed and
not expected to experience any significant new development or
"recycling" where an existing structure is removed and a new
structure is built in its place. Thus, Table 2 -1 also indicates
typical densities and intensities that can be expected over the
life of this General Plan. Altogether, these factors are used to
estimate the possible buildout capacity of the City in terms of
population, housing units, and square feet of commercial,
industrial, and other nonresidential uses. The typical densities
and intensities are for planning purposes only. Any
development proposal involving a density/intensity in excess of
the minimum but equal to or below the maximum should not
require a General Plan Amendment.
t
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LAND USE E X H I BIT "A"
GENERAL PLAN AMENDMENT 1 o - o i
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P AGE 2 - 6
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y ITTIER „ L I
WH II lJ
/ NARROWS
- Pomona Fwy�
RECREATIONAL
7
P <RN
G l
Legend
O Law Densdy ResMenWl(a7 dulac) Mbmd UA :RnMenda000m Al (30 dW.., 3 ftdas) - OMmM1leel lMU.tnal
Medium Denedy R..Wenllel(0.12 dWec) -MLmd USe:Resldanl4pCOmmettlel(M dWec'.a ebMa) Pubic P.dM.
-
High O.edy R.Mftal(Sxe dWec) . M1.ed USe'.IMU111 commel ? -Open Spam
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O Hdl +m Cmm�nlon aaaz
® Swm.: My W SMMad and DMP. Inc.
F.M
o 2.001) 4.0m
Figure 2 -1
Land Use Plan
City of Rdnemoed NovemEar 1, 2010
LAND USE E X H I B IT "A"
GENERAL PLAN AMENDMENT t o - o i
MUNICIPAL CODE AMENDMENT 1 o - o 6
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EXHIBIT "A" LAND USE
GENERAL PLAN AMENDMENT 1 o - o 1
MUNICIPAL CODE AMENDMENT I o - o 6
Table z -1
Land Use Categories
and Buildout Potential
Maximum Typical Typical
Land Use Categories DUs /AC (a) DUs /AC (a) Population
Cateeories
LDR
Low Density Residential
7 DU /AC
7 DU /AC
28 Persons /AC
MDR
Medium Density
Residential
12 DU /AC
8.5 DU /AC
34 Persons /AC
HDR
High Density Residential
3o DU /AC
19.8 DU /AC
79 Persons /AC
Commercial / Rusiness Cateeories
C
Commercial (d)
0.35A FAR
0.33:1 FAR
N/A
HIC
High Intensity Commercial
0 .35 1 FAR
0.33:1 FAR
N/A
MHRC
Mixed -Use High Density
4o -6o DU /AC
48 DU /Acre and
191 Persons /AC
Oil
Office /Light Industrial
o.5:1 FAR
0.42:1 FAR
N/A
Mixed -ITse Cateaory
MRC
Mixed -Use
25 -3o DU /AC
3o DU /Acre and
119 Persons /AC
Residential /Commercial (e)
1.6:1 FAR
1.6:1 FAR
MHRC
Mixed -Use High Density
4o -6o DU /AC
48 DU /Acre and
191 Persons /AC
Residential /Commercial (f)
2.0:1 FAR
2.0:1 FAR
MIC
Mixed -Use
Industrial /Commercial
2.5:1 FAR
1.o:i FAR
N/A
PF I Public Facilities I N/A I N/A 1 N/A
Onen Space
OS
Open Space /Natural
N/A
N/A
N/A
Resources
CEM
I Cemetery
N/A
N/A
N/A
Notes:
a) DUs /AC: Dwelling Units Per Net Acre (net acres does not include public streets or right -of -ways)
b) FAR: Floor -Area Ratio
c) Population Density is estimated based on an average household size of 3.981 persons per household and a
vacancy rate of 3.02% according to the 2009 California Department of Finance, Demographic Unit.
d) Maximum of i.oa FAR allowed for hotel uses that meet the requirements in the Zoning Ordinance.
C
l
T e .
2ER4T
e) Mixed -Use Residential /Commercial assumes a 67% residential, 33% commercial land use mix.
f) Mixed -Use High Density Residential /Commercial assumes a 75% residential, 25% commercial land use
mix.
Residential Categories
Three land use categories are established to accommodate a
range of housing types and densities. Preservation and
enhancement of single- family residential neighborhoods is a
key goal. New development must be compatible with and
P A G E 2- 9
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LAND USE EXHIBIT "A"
GENERAL PLAN AMENDMENT a o - o i
MUNICIPAL CODE AMENDMENT a o - 0 6
complement established residential neighborhoods. In
residential areas, in addition to the primary residential use,
accessory structures, group homes, religious and charitable
organizations are permitted consistent with State law and
zoning ordinance requirements.
Low Density Residential
The Low Density Residential (LDR) land use
category is characterized by low- density
residential neighborhoods consisting
primarily of detached single- family dwellings
on individual lots. The minimum permitted
density is o dwelling units per acre. The
maximum permitted density is 9.o dwelling
units per acre. The typical population density
is approximately 28 persons per acre.
Medium Density Residential
The Medium Density Residential (MDR) land
use category allows for densities of up to 12
units per acre with a minimum of o dwelling
units per acre. Housing types within this density range include
single- family detached homes on smaller lots, duplexes, and
attached units. The typical population density is approximately
34 persons per acre.
High Density Residential
The High Density Residential (HDR) category
accommodates many forms of attached housing —
triplexes, fourplexes, apartments, and
condominiums/ townhouses — and small-lot or
clustered detached units. The maximum permitted
density is 30 units per acre with a minimum of o
dwelling units per acre, and the typical population
density is 79 persons per acre.
Commercial Categories
Businesses in Rosemead's commercial districts
provide important services to residents and
contribute substantially to the City's tax-- revenue
base. The three Commercial categories are intended
to support business activity and to provide incentives
to property owners to improve areas that function
below their economic potential.
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Low Density Single Family Residential Development
Southern California Edison building
Commercial properties
E X H I BIT "A" LAND USE
GENERAL PLAN A M E N D M ENT 1 0- 0 1
M U N I C I P A L C O D E A M E N D M E N T 1 0- 0 6
Commercial
The Commercial designation applies to retail and service
commercial centers located along major arterials in the City: (1)
Valley Boulevard west of Muscatel, (2) Valley Boulevard near
and east of Rosemead Boulevard, , (3) Garvey Avenue between
New Avenue and Charlotte Avenue, (4) San Gabriel Boulevard
between Park Street and Newark Avenue, (5) just west of the
Walnut Grove and Garvey Avenue intersection, (6) along
Rosemead Boulevard from Mission Drive to Valley Boulevard,
and (7) Del Mar from the I -io freeway interchange to Garvey
Avenue.
Permitted uses include a broad range of retail, office, and
service uses that serve local and regional needs. Prohibited
uses include warehousing, manufacturing, industrial uses, and
similar uses. The maximum permitted FAR is 0.35:1.
Hhotels may be developed
up to maximum permitted FAR of Loa if them projects
identified in
maximum permitted o. .qr,:1 FAR.
Development approaches for Commercial designations include
multi -story structures with underground or structured parking.
Where commercial development abuts residential
neighborhoods, new projects must be designed with
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sensitivities to the residential uses in terms of massing, siting of
parking and loading facilities, and lighting.
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High Intensity Commercial
The High Intensity Commercial designation consists of
approximately 19.2 acres within the following two project areas:
• The Haigh Intensity Commercial Area 1. This
area consists of 10 parcels of land totaling
approximately 15.6 acres, located on the north side
Garvey Avenue between Del Mar Avenue and San
Gabriel Avenue. This site is bounded by Garvey
Avenue to the south, Strathmore Avenue to the west,
single - family residential land uses to the north, and
Paradise Trailer Park and Apartments to the east.
• High Intensity Commercial Area 2. This area is
located on the southeast comer of Valley Boulevard
and Walnut Grove Avenue, includes three parcels
totaling approximately 3.3 acres. Rubio Wash is
located just south of site and a combination of
commercial and single - family residential land uses are
located to the east.
The High Intensity Commercial provides up to- 270,000 square
feet of commercial retail and restaurant - related uses. The plan
envisions complimentary mix of land uses and building sizes as
identified in Table 2 -23 and Table 2 -34. Hotels may be
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Table 2-23
High Intensity Commercial /Commercial
Designation
Land Use and Building Size Requirements
For High Intensity Commercial Area it
The primary use of the site shall have a major anchor tenant
(75,000- 140,000 square feet) and /or an overnight
accommodation use
Allowed Land Uses
Allowable
Building Pad Sizes
Large Retail Center with Anchor Tenants
Consumer electronics and appliances retail,
75,000 - 140,000
department store, discount and variety retail, home
square feet
improvement, and hardware store
General Retail Outlets
Home furnishing and housewares retail; music, video,
15,000 — 35,000
book and entertainment retail; office products retail;
square feet
sporting and recreational equipment retail; hobby
and craft retail; and other specialty retail
Restaurant- Related Uses
5,000 — 10,000
Casual dining restaurants, specialty eateries, and
square feet
upscale dining
Overnight Accommodations: Overnight
accommodations, such as hotels, shall have the
loo guest rooms
following minimum amenities: a restaurant, bar,
(minimum)
lounge, meeting room(s), and business center.
Ancillary Uses
As outlined in Zoning
Ordinance
The minimum site area requirement within High Intensity
Commercial Area I shall be 15 acres. The minim site area
requirement within High Intensity Commercial Area 2 shall be
3 acres. The mix of land uses and building sizes for each of the
project areas are outlined in Table 2 -2s and Table 2 -34.
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Table i -34
High Intensity Commercial /Commercial
Designation
Land Use and Building Size Requirements
For High Intensity Commercial Area z
The primary use of the site shall have a minimum of one general
retail outlet and /or an overnight accommodation
Allowed land Uses
Allowable
Building Pad Sizes
General Retail Outlets
Home furnishing and housewares retail; music, video,
book and entertainment retail; office products retail;
Is,000 — 3s,000
square feet
sporting and recreational equipment retail; hobby
and craft retail; and other specialty retail
Restaurant - Related Uses
s 0
Casual dining restaurants, specialty eateries, and
square e f feet
upscale dining
overnight Accommodations: Overnight
accommodations, such as hotels, shall have the
loo guest rooms
following minim amenities: a restaurant, bar,
(minimum)
lounge, meeting room(s), and business center.
Ancillary Uses
As outlined in Zoning
Ordinance
Office /Light Industrial
The Office/Light Industrial (O /LI) designation
applies to properties generally located at the
north and south edges of the City. This category
provides suitable locations for manufacturing,
assembly, and limited food processing uses, as
well as office buildings and business parks.
Zoning regulations specify the uses permitted
and performance standards for industrial uses.
The maximum permitted FAR is o.5:1.
Industrial Use
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Mixed -Use Categories
Rosemead has established three Mixed -Use categories to
provide options for innovative approaches to land use and
development. These categories allow for a mix of land uses in
the same building, on the same parcel of land, or side by side
within the same area. Such complementary use stimulates
business activity, encourages pedestrian patronage, and
provides a broader range of options to property owners to
facilitate the preservation, re -use and redevelopment of
structures.
Mixed -Use Residential /Commercial
Generally mixed -use development performs best when it is
located near other mixed -use development. This configuration
gives the residents more retail and office choices located and
designed for pedestrian activity. Similarly,
business may prefer to locate near each other to
gain the synergistic benefits of serving the same
clientele. As such, the mixed -use designations
are located in such a manner to maximize or
capitalize on that synergy.
The Mixed -Use Residential /Commercial
category allows vertically or horizontally mixed
commercial, office, and residential uses, with an
emphasis on retail uses along the gro und floor.
Pedestrian connections among the uses, and as
appropriate to surrounding neighborhoods,
should be provided. The Mixed -Use designation will allow for
mixed use and commercial infill development. Further, parcels
may be assembled and consolidated to create larger, integrated
development sites. All mixed -use projects are also subject to
review and compliance with the City's adopted mixed -use
design guidelines.
This designation applies to areas of Rosemead with historically
less intensive commercial and office development. The Mixed -
Use Residential /Commercial category is located on Valley
Boulevard between Muscatel Avenue and Valley Boulevard, and
on Garvey Avenue between Charlotte Avenue and Walnut
Grove Avenue. Residential densities are limited to a maximum
Of 25 to 30 units per acre. For stand -alone commercial use and
integrated mixed -use projects, the maximum permitted FAR is
1.6:1. The typical population density is approximately 119
persons per acre.
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Office Development
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Mixed -Use High Density
Residential /Commercial
Similar to the Mixed -Use Residential /Commercial category, the
Mixed -Use High Density Residential /Commercial category
permits vertically or horizontally mixed -use commercial, office,
and residential uses, but greater residential densities are
permitted and encouraged. Retail uses shall be emphasized
along the ground floor of street frontages, and pedestrian
connections among the uses and surrounding neighborhoods
should be provided.
This designation applies to the eastern end of Valley Boulevard
and south of Garvey Avenue, just west of the eastern boundary.
Residential densities are limited to a maximum of 36 to 6o
units per acre. For stand -alone commercial use and integrated
mixed -use projects, the maximum permitted FAR is 2:1. The
typical population density is approximately 191 persons per
acre.
Mixed -Use Industrial /Commercial
The Mixed -Use Industrial /Commercial category accommodates
light industry, research and development, and office uses. The
emphasis is on businesses that provide career- oriented and
trade jobs. Commercial uses should he limited to those that
support the primary industrial and office uses.
Areas designated for Mixed -Use Industrial /Commercial are
limited to properties along San Gabriel Boulevard south of
Hellman Avenue to Park Street, along San Gabriel Avenue
south of the SCE easement to Rush Street, and on Garvey
Avenue from Walnut Grove to Muscatel Avenue (south side of
Garvey Avenue) or City limit (north side of Garvey Avenue).
The maximum FAR is 2.5:1. Site design shall take into
consideration any adjacent residential neighborhoods with
regard to parking lot entrances, location of parking and loading
facilities, building massing, and lighting.
PAGE2 -17
�._��J D RAFT: NO V EM B E R 23, 2010
LAND USE E X H I B IT "A"
GENERAL PLAN AMENDMENT 1 o - o 1
MUNICIPAL CODE AMENDMENT 1 o - o 6
Public Facilities Category
The Public Facilities designation applies to those land uses that
are operated and maintained for public benefit. Public facilities
include educational facilities, parks, utilities, and buildings or
areas that support government activities. This land use category
also includes quasi - public uses such as private utilities
easements, private schools, and institutional activities.
Open Space Categories
Open Space /Natural Resources
This category applies to public properties set aside for diverse
recreational interests, including parks, baseball/soccer fields,
and picnicking areas, as well as open lands required for resource
protection.
Cemetery
This category applies to the Savannah Memorial Park Cemetery
(aka El Monte Cemetery) property located along Valley
Boulevard. Permitted uses are limited to those ordinarily
associated with a cemetery, as defined specifically in the zoning
ordinance.
Goals and Policies
These Land Use Element goals and policies address
four citywide issues that include: (1) enhancing and
maintaining existing single - family neighborhoods; (2)
providing housing opportunities for all segments of the
population; (3) preserving and encouraging a variety of
commercial and industrial activities; and (4)
revitalizing underperforming commercial corridors.
Single - Family Neighborhoods Open Space
In some neighborhoods, apartments and townhomes have
replaced older single - family residences. This transition has
generally improved neighborhoods with the introduction of
higher - quality housing. However, it has also created
neighborhoods where single - family residences are directly
adjacent to apartments and condominiums, and residents have
P A G E 2- 1 8
DRAFT: NOVEMBER 2 3, 20
Los Angeles County Public Library:
Rosemead Branch
Rosemead City Hall
E X H I B IT "A
GENERAL PLAN AMENDMENT i o - o
MUNICIPAL CODE AMENDMENT 1 o -
expressed concern regarding privacy and the change in
neighborhood character.
Maintaining housing conditions and protecting the privacy of
single -story homes are key challenges in established single -
family residential neighborhoods. House sizes and heights
have increased over time, leading to inconsistency within
neighborhoods when newer homes are constructed adjacent to
or between older homes. Many of the larger, multi-story homes
have a line of sight into an adjacent home or back yard. The
City is committed to preserving established single - family
neighborhoods by regulating development and encouraging
both property maintenance and rehabilitation. The City has
adopted Ordinance No. 851, commonly known as the anti-
mansionization ordinance, which amended the zoning code to
limit FAR and include design standards to eliminate the looks
of excessive density. The City has also adopted and will
promote guidelines for new development that encourages high
quality site and building design compatibility with surrounding
uses.
Goal is Maintain stable and attractive single -
family residential neighborhoods.
Policy 1.1: Discourage the entitlement and
construction of multiple - family units in
neighborhoods that are predominately
single - family.
1.2: Provide guidelines and standards to
ensure adequate buffering and screening
between lower density residential uses
and adjacent higher density residential or
non - residential uses to mitigate potential
land use conflicts.
1.3: Actively promote the maintenance of properties
and buildings through code enforcement.
Policy 1.4: Through the Conditional Use Permit process,
Design Review process, residential design
guidelines, or zoning enforcement, regulate new
and large residential structures that compromise
neighborhood quality.
Policy 1.5: Require that new single - family residential
construction, additions, and renovations be
designed to protect the privacy of adjacent
LAND USE
P A G E 2- 1 9
M 1
`�\ /�� DRAFT: NOVEMBER 23, 2010
LAND USE E B H I BIT " A"
GENERAL PLAN AMENDMENT i o - o i
MUNICIPAL CODE AMENDMENT i o - o 6
residential properties and the quality of
established neighborhoods.
Policy I.& Where the housing stock and neighborhood
design are of high quality, maintain and provide
the foundation for strong neighborhood
interaction, and ensure that the bulk and mass
of new single - family residential buildings or
additions be of the same scale as surrounding
units within established residential
neighborhoods.
Policy 1.7: Foster housing stock and neighborhood
revitalization, renovation, and good
site /architectural design.
Policy I.8: Require that new single - family units utilize
detailed architectural articulations to promote
the visual character of neighborhoods and
comply with the adopted single family design
guidelines.
Commercial and Industrial Districts
Commercial and industrial districts in Rosemead and the jobs
and tax revenues they provide contribute significantly to the
City's financial well- being. Economically viable commercial
and industrial businesses generate tax revenue, provide a
variety of shopping and commercial activities, and ensure the
long -term fiscal health of the City. Preserving, retaining, and
building the City's sales tax base through diverse and successful
commercial and industrial uses allow Rosemead to continue to
provide high level of public services, and to construct public
improvements that enhance the community.
The Land Use Element and Plan will maintain,
enhance, and invigorate commercial development
by:
• Concentrating commercial and industrial
businesses in established commercial,
office, and industrial districts;
• Minimizing the "commercial sprawl" of
strip commercial development; and
• Enhancing high quality commercial
building and site design while allowing for
increased intensities of use.
P A G E 2- 2 0
DRAFT: NOVEMBER 23 , 2 0 3 0
Commercial development
EXHIBIT °A' LAND USE
GENERAL PLAN AMENDMENT i o - o 1
MUNICIPAL CODE AMENDMENT i o - o 6
With regard to industrial uses, limited areas in Rosemead are
designated for such businesses, and the Cit/ s focus is on
retaining and attracting clean industrial uses that have minimal
impact on surrounding residential neighborhoods, that provide
quality jobs, and that contribute to the tax base.
Goal 2: Expanded opportunities for concentrated
commercial and industrial uses that
contribute jobs and tax revenues to the
community
Policy 2.1: Establish a well- balanced and carefully planned
collection of signature retail anchors, general
retail outlets, casual to upscale restaurants, and
upscale overnight accommodations which can
take advantage of the High Intensity
Commercial designated sites' accessibility to
major roadway corridors.
Policy 2.2:
Revitalize commercial strip corridors by creating
attractive and dynamic pedestrian - friendly
activity nodes and commercial centers.
Policy 2.3:
Encourage continued development of self
sustaining commercial uses within centers
located at strategic intersections.
Policy 2.4:
Discourage further strip commercial
development along major arterials.
Policy 2.5:
Discourage the rezoning of commercial and
industrial districts to residential uses.
Policy 2.6:
Rigorously enforce property maintenance
standards for commercial and industrial
properties.
Policy 2.7:
Establish and apply architectural design review
to additions, remodel of existing buildings and
new commercial and industrial development.
Policy 2.8:
Encourage the reconfiguration and development
of neighborhood shopping centers by offering
modified development standards, more intense
floor -area ratios, and other tools.
PAG E 2 21
`�,`'� DRAFT: NOVEMBER 23, 2010
LAND USE EXHIBIT "A"
GENERAL PLAN AMENDMENT 1 o - o 1
MUNICIPAL CODE AMENDMENT 1 o - o 6
Mixed -Use
The City of Rosemead encourages mixed uses at key locations
as discussed on pages 2 -15 to 2 -16 and shown on Figure 2 -1.
The Mixed -Use land use designations will promote stronger
and enhanced commercial business districts. Enhanced
features should include a livelier streetscape, pedestrian-
friendly street frontages for new buildings, revitalization of
building fagades, creation of active and attractive public spaces,
street furniture, and other improvements.
A key opportunity exists to revitalize commercial corridors with
mixed -use developments that provide both needed housing and
commercial retail services. Mixed -use development has several
tangible benefits, most importantly:
• attracting private investment that can help revitalize
older commercial uses;
• increasing patronage within the area, which translates
to economic benefits to businesses and the community;
• bringing residential and commercial uses within
walldng distance to each other; and
• promoting pedestrian- friendly mixed -use projects with
public spaces and lively street fronts where people can
meet and interact.
For residential and commercial mixed -use projects, tax -
generating restaurants, retail uses, and services are required on
the ground floor street frontages to create a lively street front.
Mixed -use projects often revitalize older commercial districts,
but it is important that the design of new mixed -use
developments reflect the established character of Rosemead.
New mixed -use buildings should be compatible with the scale
and massing of adjacent buildings and respect a site's context
within the overall community. The City has adopted design
guidelines for mixed -use development that provide design
criteria to assist developers and City staff on the review of such
projects, and to ensure that development is of high quality and
reflective of Rosemead's goals.
P A G E 2- 2 2
DRAFT: NOVEMBER 23 , 2 0 10
EXHIBIT " A" LAND USE
GENERAL PLAN AMENDMENT i o - o 1
MUNICIPAL CODE AMENDMENT i o - o 6
Goal 3: Creation of vibrant, attractive mixed -use
development
Policy 3.1: Encourage mixed -use development as a means
of upgrading established uses and developing
vacant parcels along arterials and providing new
commercial, residential, and employment
opportunities.
Policy 3.2:
Use the Mixed -Use High Density
Residential /Commercial land use designation as
a vehicle to help strengthen and revitalize
Rosemead's central business district.
Policy 3.3:
Provide adequate buffering between existing
residential and commercial or light industrial
uses within designated Mixed -Use areas, as well
as in adjacent areas.
Policy 34:
Encourage pedestrian friendly commercial and
residential planned developments wherever
possible.
Policy 3.5:
Promote lively and attractive ground -floor retail
uses that will create public revenues needed to
provide for City services and the City s tax base.
Economic Development and
Revitalization
Creating business and employment opportunities will
strengthen the City's economic health and provide funds
necessary to provide desired public facilities and services.
Spending money locally increases the success of local
businesses and employers, and improves private investment in
the community. Proactive economic development strategies will
facilitate and encourage the revitalization of the City's
commercial and industrial corridors. Economic development
activities include facilitating mixed -use development along
commercial corridors to increase the quality of commercial
offerings for residents, retaining important industrial districts,
and focusing regional commercial activity at key locations that
are easily accessible.
P A G E 2- 2 3
DRAFT: N O V E M B E R 23, 2 0 1 0
LAND USE E X H I B IT "A"
GENERAL PLAN AMENDMENT 1 o - o a
MUNICIPAL CODE AMENDMENT i o - o 6
Goal 4:
Policy 4.1:
A financially healthy City that can meet
residents' desires for public services and
facilities
Retain and attract commercial and industrial
businesses that contribute positively to the
overall tax base.
Policy 4.2: Continue to attract industrial
businesses that provide
quality jobs for skilled
workers.
4.3: Exclude
commercial and
industrial
activities that
adversely
impact the City
and its
residents without
providing
corresponding
benefits.
Goal 5: Targeted land use changes that improve
housing and economic opportunities for
residents and businesses and achieve City
fiscal and environmental objectives.
Policy 5.1: Encourage revitalization of Garvey Avenue east
of the SCE easement by promoting mixed -use
development that integrates commercial uses
with higher- density multiple - family residential
uses.
5.2: Encourage revitalization of the San Gabriel
Boulevard corridor south of Hellman Avenue to
Park Street and then again south of the SCE
easement to Rush Street by promoting mixed -
use development that integrates light industrial
and office/business park uses.
Policy 5.3: Preserve the established Central Business
District along Valley Boulevard, and establish
opportunities for large commercial and
residential mixed -use developments.
Policy 5.4: Establish a specific plan to create a "downtown"
Rosemead between Walnut Grove Avenue and
Rosemead Boulevard.
PAGE 2 - 2 4
DRAFT: N O V E M B E R 23, 2 0 t o
EX H I B IT "A" L AND USE
GENERAL PLAN AMENDMENT i o - o 1
MUNICIPAL CODE AMENDMENT to-o6
Policy 5.5: Continue to support development of Rosemead
Place as a commercial center, placing emphasis
on improved freeway access and visibility and
high quality landscaping design.
Policy 5A Require that future commercial projects
adjacent to the San Bernardino Freeway, south
of Marshall Street, be developed in a manner
that:
• complements established commercial uses;
• capitalizes on the high visibility provided by
the adjacent freeway through high quality
design and signage; and
• incorporates the highest construction
standards possible.
Policy 5.7: Encourage development of high quality
commercial or mixed -use center in the vicinity
of the intersection of Valley Boulevard and
Temple City Boulevard.
Zoning and Land Use
Policy
The City's zoning ordinance serves as the primary tool to
implement General Plan land use policies. Under California
law, the zoning ordinance must be consistent with the General
Plan, meaning that each land use category must have one or
more corresponding zone districts, and development standards
and land use regulations in the zoning ordinance must reflect
the policies in the General Plan. While General Plan discussion
of permitted land uses and development intensities is by nature
somewhat general, the zoning ordinance provides the
specificity property owners and developers seek in identifying
how particular properties can be used and developed. Table e-
gg identifies the relationships between land use categories and
zone districts in Rosemead. The Zoning Ordinance will be
amended to include the mixed -use land use categories.
M PAG F.2 -25
t 1
DRAFT: N O V E M B E R 2 3, 2 0 1 0
LAND USE EXHIBIT "A"
GENERAL PLAN AMENDMENT i o - o i
MUNICIPAL CODE AMENDMENT i o - o 6
Table 2 -4g
General Plan and Zoning Ordinance Consistency
Notes:
a) This table compares the General Plan land use categories with the zoning districts and
overlay districts. It is anticipated that the Zoning Ordinance will be updated and these
zoning districts, shown here, may be changed.
b) Zone Districts:
R -i: Single Family Residential
R -2: light Multinle Mediuff A4ulti- RC -MUDO: Residential /Commercial Mixed -Use
Density Residential Development Overlay
R -3: Medium Multiple Residential CI -M: Commercial /Industrial Mixed
C -1: Neighborhood Commercial O-S: Open Space
C -3: Medium Commercial P -D: Planned Development
C -4: Regional Commercial D -0: Design Overlay
CBD: Central Business District
P -0: Professional Office
M -t: light Manufacturing
Development Capacity
Table 2 -56 identifies the planned distribution of land uses
resulting from implementation of the Land Use Plan. Over
PAGE 2-26
DRAFT: NOVEMBER 2 3, 2010
Corresponding Zone
General Plan Land Use Category (a)
Districts )
LDR
Low Density Residential
R -I
P -D
MDR
Medium Density Residential
R -2
P -D
R
HDR
High Density Residential
P -D
P -O
D-0
C-1
P -D
C
Commercial
C-3
P
CBD
D-O
HIC
High Intensity Commercial
CA
CBD
P
MRC
Mixed -Use Residential /Commercial
RC -MUDO
D -O
P -D
C
Mixed-Use
CBD
P
MHRC
High Density
RC -MUDO
D -O
Residential Commercial
P -D
C-
P-D
D -O
MIC
Mixed -Use Industrial /Commercial
P
M -1
C - 3
C-3
P -D
OLI
Office /Light Industrial
P -O
D -O
M -1
PF
Public Facilities
All Zones
OS
Open Space/Natural Resources
A
CEM
I Cemetery
O -S
Notes:
a) This table compares the General Plan land use categories with the zoning districts and
overlay districts. It is anticipated that the Zoning Ordinance will be updated and these
zoning districts, shown here, may be changed.
b) Zone Districts:
R -i: Single Family Residential
R -2: light Multinle Mediuff A4ulti- RC -MUDO: Residential /Commercial Mixed -Use
Density Residential Development Overlay
R -3: Medium Multiple Residential CI -M: Commercial /Industrial Mixed
C -1: Neighborhood Commercial O-S: Open Space
C -3: Medium Commercial P -D: Planned Development
C -4: Regional Commercial D -0: Design Overlay
CBD: Central Business District
P -0: Professional Office
M -t: light Manufacturing
Development Capacity
Table 2 -56 identifies the planned distribution of land uses
resulting from implementation of the Land Use Plan. Over
PAGE 2-26
DRAFT: NOVEMBER 2 3, 2010
EXHIBIT "A" LAND USE
GENERAL PLAN AMENDMENT ■ o - o 1
MUNICIPAL CODE AMENDMENT i o - o 6
time, as properties transition from one use to another or
property owners rebuild, land uses and intensities will
gradually shift to align with the intent of this Land Use
Element. Table 2 -56 su mmarizes the land use distribution,
typical level of development anticipated, and the resultant
residential and nonresidential levels of development that can be
expected from full implementation of land use policies
established by this General Plan. Given the almost built -out
character of Rosemead, significant redevelopment activities
may not occur over the life of this General Plan. Average
development densities and potential presented in Table 2 -93
reflect primarily established densities, with limited
opportunities for recycling to more intensified development. As
shown in the Table 2 -5, the estimated population for Rosemead
is approximately 61,480 in approximately 15,924 housing units.
P A G E 2- 2 9
DRAFT: NOVEMBER 2 3. 2 0 1 0
LAND USE E X H I B IT "A"
GENERAL PLAN AMENDMENT 1 o - o i
MUNICIPAL CODE AMENDMENT 1 o - o 6
Table a -56
Land Use and Population Estimates
for General Plan Buildout
General Plan Land Use
Net
Estimated
Density/
Estimated
Dwelling
Estimated
Population
Estimated
Potential
Category
Acres
Intensity
Units
(b)
Square Feet
(a)
LDR
Low Density Residential
965
7.o DU /AC
6,756
26,o84
0
MDR
Medium Density
Residential
582
8.5 DU /AC
4,947
19,100
0
HDR
High Density Residential
116
19.8 DU /AC
2,297
8,869
0
C
Commercial
244
0.33 FAR
o
0
3,500,000
HIC
High Intensity
Commercial
19
0.33 FAR
o
0
270,000
OLI
Office/light Industrial
132
0.42 FAR
o
0
2,400,000
Mixed -Use
DU/AC;
MRC
Residential /Commercial
25
1.60
1.60 FAR
509
1,965
58o,000
(c)
MHR
Mixed -Use High Density
q8,o DU /AC;
C
Residential/ Commercial
39
2.00 FAR
1, 4 1 5
5,462
850,000
(d)
MIC
Mixed -Use
Industrial /Commercial
61
Loo FAR
o
0
2,66o,000
PF
Public Facilities
368
N/A
o
0
0
oS
Open Space /Natural
83
N/A
o
0
0
Resources
CEM
Cemetery
4
N/A
o
0
0
Total
2,638
15,924
61,480
io,26o,000
Notes:
a) DU /AC: Dwelling Unit Per Acre, FAR: Floor Area Ratio.
b) Population is estimated based on an average household size of 3.981 persons per household and a vacancy rate of
3.02% according to the 2009 California Department of Finance, Demographic Unit.
c) Mixed -Use Residential /Commercial category assumes 67% residential and 33% commercial mix.
d) Mixed -Use High Density Residential /Commercial category assumes 75% residential and 25% commercial mix.
Table 2-_Q7 summarizes the projected dwelling units,
estimated population, and estimated square footage for existing
conditions in 2oo9, and what the Land Use Plan of the General
Plan will yield at buildout.
P A G E 2- 2 8
DRAFT: N O V E M B E R 23- 2 0 1 0
E X H I B IT "A" LAND USE
GENERAL PLAN A M E N D M ENT t o- o t
MUNICIPAL CODE AMENDMENT 1 0 - 0 6
Table 2 -67
Development and Population -
2009 Conditions and
General Plan
Notes:
a) Dwelling units and population estimates are from the 2009 California
Department of Finance, Demographic Unit. Square Feet of Nonresidential is
based on GIS data.
Implementation
Actions
The following actions will implement Land Use Element
policies and provide guidance to City decision makers, staff,
and the public. Each action relates directly to one or more
policies.
Goal 1: Stable and attractive single - family
residential neighborhoods.
Action 1.1 Revise the Zoning Map and zoning ordinance to
provide consistency between the map and the
General Plan.
Action 1.2 Enhance code enforcement program to require
property owners to maintain their homes and
property.
Action 1.3 Use zoning regulations, and design guidelines,
and design review to require new residential
development use detailed architectural
!,`/ PAGE2 -29
`a.�1 DRAFT: NOVEMBER 23, 2010
Dwelling
Population
Square Feet of
Units
Nonresidential
Existing 2009
Development (a)
14,758
57,594
7,0
General Plan Land
15, 9
61,480
to,26o,000
Use Policy
Estimated
Increase in
1,166
3,886
3,250,000
Development
Notes:
a) Dwelling units and population estimates are from the 2009 California
Department of Finance, Demographic Unit. Square Feet of Nonresidential is
based on GIS data.
Implementation
Actions
The following actions will implement Land Use Element
policies and provide guidance to City decision makers, staff,
and the public. Each action relates directly to one or more
policies.
Goal 1: Stable and attractive single - family
residential neighborhoods.
Action 1.1 Revise the Zoning Map and zoning ordinance to
provide consistency between the map and the
General Plan.
Action 1.2 Enhance code enforcement program to require
property owners to maintain their homes and
property.
Action 1.3 Use zoning regulations, and design guidelines,
and design review to require new residential
development use detailed architectural
!,`/ PAGE2 -29
`a.�1 DRAFT: NOVEMBER 23, 2010
LAND USE EX H I B IT "A"
GENERAL PLAN AMENDMENT s o - o i
MUNICIPAL CODE AMENDMENT 1 0 - 0 6
articulations and to provide adequate buffering
between lower density residential uses and non-
residential uses.
Action 1.4 Conduct a housing and neighborhood survey to
determine those areas that:
• Are strong and should be maintained as they
exist today. Typically in these areas the
housing is well maintained and has good
architectural design and site design; the
neighborhood has sidewalks, landscaping,
and is pedestrian friendly and safe. These
neighborhoods should be maintained
through continued code enforcement; new
development should be designed to respect
existing setbacks, neighborhood character,
architectural style and materials, etc.
• Are encouraged to revitalize through the
introduction of new or renovated housing
stock that is designed to promote a higher
quality of architectural and site design. This
may include improving housing materials,
architectural design, site orientation, parking
and garage location, setbacks, landscape
requirements, etc.
Action 1.5 Develop a series of design guidelines and
standards to facilitate strong housing and
neighborhood maintenance for the appropriate
neighborhoods as determined by Action 1.4.
Action 1.6 Develop housing and neighborhood design
guidelines and standards for those areas (as
determined by Action 1.4) that should be
encouraged to be revitalized, renovated, and
remodeled. In addition, establish new design
guidelines that restrict mansionization.
Action 1.7 Consult with the AQMD when siting new
facilities with dust, odor emissions to avoid
siting those facilities near sensitive receptors
and avoiding siting sensitive receptors near
sours of air pollution.
Goal 2: Expanded opportunity for concentrated
commercial and industrial uses that
contribute jobs and tax revenues to the
community
P A G E 2- 3 0
DRAFT: N O V E M B E R 2 3, 2 0 1 0
EX HI BIT "A" LAND USE
G E N E R A L PLAN AM END M ENT 1 o - o 1
M U N I CI PAL COD E AM E N D M ENT to - o 6
Action 2.1 Prepare a specific plan, development standards,
and /or design guidelines to plan for future
development and for both private and public
realm design features in the High Intensity
Commercial areas.
Action 2.2 Create incentive programs to encourage the
renovation and rehabilitation of older
commercial areas.
Action 2.3 Prepare a specific plan, design guidelines,
and /or development standards to plan for
existing development's revitalziation and for
future development and to plan for both private
and public realm design features in the Mixed -
Use area located on Valley Boulevard between
Walnut Grove and Rosemead Boulevard.
Action 2.4 Implement the Rosemead Downtown Vision
Plan or other urban design plans, if adopted by
the City Council, for new projects and the
rehabilitation and revitalization of existing
development on Valley Boulevard.
Action 2.5
Prepare development standards encouraging the
inclusion of public plazas and spaces in new and
existing commercial areas.
Action 2.6
Develop a marketing program that identifies
needed commercial goods and services; actively
pursue such businesses to locate within existing
commercial and new mixed -use areas.
Goal 3
Creation of vibrant, attractive mixed -use
development
Action 3.1
Encourage, whenever appropriate, land use
conversion from marginal commercial,
industrial or residential uses to mixed -use
development along major arterials in areas of
the City designated for Mixed -Use
Residential /Commercial. Mixed -use
development of this type should be encouraged
when a proposal will result in the following:
• The assembling of existing lots;
• A reduction of the number of access points
or "curb cuts" along an arterial;
``,- JXk P A G E 2- 3 1
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LAND USE E X H I B IT "A"
G E N E R A L PLAN AM E N D M ENT 1 o- o 1
MUNICIPAL CODE AMENDMENT i o - o 6
• No negative impact on surrounding land
uses.
Criteria for evaluating a proposal within these
guidelines could include:
• Conformance to Residential /Commercial
Mixed -Use development standards and
adopted Mixed -Use Design Guidelines.
Action 3.2 Require an integrally- colored decorative six foot
tall CMU block wall, landscaped buffers with
mature landscaping, and /or a vine- covered wall,
on those sides abutting a residentially zoned
area. Agreements between property owners
should be encouraged whereby the applicant
installs the wall and /or landscaping and the
adjacent property owner maintains it because
the wall is on their property. The landscaped
buffer strip will have a minimum width of three
feet between the property line wall and adjacent
property.
Action 3.3 Encourage land use conversions to commercial
uses, particularly along major arterials, only
when a proposal:
• Assembles contiguous lots;
• Limits the number of curb cuts along major
arterials;
• Provides adequate on -site parking and on-
site circulation;
• Operates in conformance with the City's
Noise Ordinance and other applicable
environmental regulations; and
• Will not negatively impact surrounding land
uses.
Action 3.4 Whenever and wherever possible, encourage the
grouping of certain types of commercial
activities that would benefit from this type of a
development.
Action 3.5 To m axims a commercial synergy and to
minimize the development of small, stand alone
commercial buildings, such as mini -malls, direct
new commercial development smaller than
5,000 square feet of gross floor area to shopping
centers with a combined floor area of at least
t5,000 square feet. This implementation action
shall not preclude the development of or
PAGE 2 - 3 2
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E X H I B IT "A" L A N D U S E
GENERAL PLAN AM E N D M ENT o- o i
MUNICIPAL CODE AMENDMENT i o - o 6
discriminate against small businesses in
established commercial areas.
Action 3.6 Require owners to maintain their property
according to current codes and ordinances.
Action 3.7 Apply design standards for industrial and
commercial uses Citywide.
Action 3.8 During the site development review process,
require attractive and revenue generating
ground -floor retail uses for all mixed -use
projects.
Goal 4: A financially healthy City that can meet
residents' desires for public services and
facilities
Action 4. Inventory structures and parcels in industrial
areas available for redevelopment, and
incorporate this information into a guide or
book to be distributed to industrial real estate
brokers and developers.
Action 4.2 The City will restrict industrial activities that
may result in significant and detrimental
environmental impacts to the City and its
residents. The significance will be determined
through the preparation of a CEQA Initial Study
(IS) and any subsequent environmental analysis.
Goal 5: Targeted land use changes that improve
housing and economic opportunities for
residents and businesses and achieve City
fiscal and environmental objectives.
Action 5. Develop design standards for the Rosemead
Square site that enhance freeway visibility and
access.
Action 5.2 Underground utilities in commercial areas and
require developers to contribute.
Action 5.3 Promote art in public places and require
developers to contribute.
P A G E 2- 3 3
DRAFT: NOVEMBER 23 , 2 0 1 0
L A N D U S E E X I I I B IT "A"
GENERAL PLAN AMENDMENT 1 o - o 1
M U N I CI PAL CO DE AM EN DM ENT 1 o-o6
Action 5.4 Ensure that new developments incorporate both
local and regional transit measures into project
design that promote the use of alternative modes
of transportation and /or construct, contribute or
dedicate land for the provision of on -site bicycle
trails linking the facility to designated bicycle
commuting routes.
Action 5.5 Ensure that new developments construct
buildings that exceed minimum statewide
energy construction requirements beyond Title
24 energy requirements.
Action 5.6 In new residential developments, promote
and /or provide incentives for the use of Energy-
Star rated appliances.
Action 5.7 Promote the use of shade producing trees,
particularly those that shade paved surfaces
such as streets and parking lots and buildings.
These strategies will minimiz the heat island
effect and thereby reduce the amount of air
conditioning required.
Action 5.8 Encourage new development to employ passive
heating and cooling design strategies to the
extent feasible. Strategies to be considered
include orientation; natural ventilation,
including cross - ventilation in residential units;
high insulation values, energy efficient windows
including: high performance glass; light - colored
or high - albedo (reflective) roofing and exterior
walls; window shading; and landscaping that
provides shading during appropriate seasons.
Action 5.9 Encourage new developments to implement U.S.
EPA Certified WaterSense labeled or equivalent
faucets and high- efficiency toilets (HETs) in
residential uses, and implement water
conserving shower heads to the extent feasible.
Action 5.10 Consider targeting local funds, including
redevelopment, Community Development Block
Grant, and HOME Investment Partnerships
funds, to assist affordable housing developers in
incorporating energy efficient designs and
features.
Action 5.11 Strengthen local building codes for new
construction and renovation to require a higher
level of energy efficiency.
P A G E 2- 3 4
DRAFT: N O V E M B E R 23, 2010
EXHIBIT "A" LAND USE
GENERAL PLAN AMENDMENT i o - o i
MUNICIPAL CODE AMENDMENT i o - o 6
Action 5.12 Encourage all new government buildings, and all
major renovations and additions, meet identified
green building standards.
Action 5.13 Consider adopting a "Green Building Program"
requiring or encouraging green building
practices and materials. The program could be
implemented through, e.g., a set of green
building ordinances.
Action 5.14 Encourage the orientation of buildings to
maximize passive solar heating during cool
seasons, avoid solar heat gain during hot
periods, enhance natural ventilation, and
promote effective use of daylight. Orientation
should optimize opportunities for on -site solar
generation.
Action 5.15 Consider to provide permitting - related and
other incentives for energy efficient building
projects, e.g., by giving green projects priority in
plan review, processing and field inspection
services.
Action 5.16 Consider adopting a "Heat island" mitigation
plan that requires cool roofs, cool pavements,
and strategically placed shade trees.
Action 5.17 Consider expanding building permit
enforcement to include re- roofing thereby
ensuring compliance with existing state building
requirements for cool roofs on non - residential
buildings.
Action 5.1S Strengthen local building codes for new
construction and implement a program to
renovate existing buildings to require a higher
level of water efficiency.
Action 5.19 Consider adopting energy and water efficiency
retrofit ordinances that require upgrades as a
condition of issuing permits for renovations or
additions, and on the sale of residences and
buildings.
Action 5.2o Discourage projects that impede bicycle and
walling access, e.g., large parking areas that
cannot be crossed by non - motorized vehicles,
and new residential communities that block
PAGE2 -35
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LAND USE ETCH III IT °A°
GENERAL PLAN AM E N D M ENT 1 o- o 1
M U N I C I P A L CO DE AM E N D M ENT i o -o6
through access on existing or potential bicycle
and pedestrian routes.
P A G E 2- 3 6
DRAFT: N O V E M B E R 23, 2 0 1 0
ROSEMEAD CITY COUNCIL
STAFF REPORT
TO: THE HONORABLE MAYOR AND CITY COUNCIL
FROM: JEFF ALLRED, CITY MANAGER
DATE: NOVEMBER 23, 2010 V
SUBJECT: GENERAL PLAN AMENDMENT 10 -01 AND MUNICIPAL CODE
AMENDMENT 10 -06, CONSISTING OF AMENDMENTS TO THE LAND
USE ELEMENT OF THE GENERAL PLAN AND ROSEMEAD
MUNICIPAL CODE FOR THE PURPOSE OF REVISING HOTEL AND
MOTEL DEVELOPMENT REGULATIONS
SUMMARY
General Plan Amendment 10 -01 (GPA 10 -01) and Municipal Code Amendment 10 -06
(MCA 10 -06) are City initiated amendments to the Land Use Element of the General Plan
and Rosemead Municipal Code for the purpose of revising definitions, parking
requirements, required amenities related to floor area ratio limits, and other development
regulations for hotels and motels.
This item was presented to the Planning Commission for consideration on November 1,
2010. At that hearing, the Planning Commission reviewed GPA 10 -01 and MCA 10 -06
and received testimony from members of the public regarding the proposed revisions to
the City's hotel and motel regulations.
In response to this testimony, the Planning Commission made one revision to the draft
regulations that were prepared by staff. The revision included the addition of a fitness
center and spa/beauty salon to the list of optional amenities that hotels could incorporate
into development proposals to achieve a higher Floor Area Ratio (FAR). With this
revision, the Planning Commission adopted Resolution No. 10 -31, recommending that the
City Council ADOPT Resolution 2010 -72 (Exhibit A) and Ordinance No. 902 (Exhibit B).
The Planning Commission staff report, meeting minutes, and Resolution No. 10 -31 are
attached as Exhibits C, D, and E, respectively.
ITEM NO. (oA