TC - Item 3B - City Wayfinding Signage Program9
+� TRAFFIC COMMISSION
STAFF REPORT
TO: TRAFFIC COMMISSION
FROM: CHRIS MARCARELLO, PUBLIC WORKS DIRECTOR
DATE: DECEMBER 2, 2010
SUBJECT: CITY WAYFINDING SIGNAGE PROGRAM
SUMMARY
As part of the City's Strategic Plan, the City Council and community included several
projects to better enhance the City's appeal as "Today's Small Town America." This
includes representing the City in a unified Rosemead "brand ", by continuing with the
existing community color theme of maroon, silver, and white that is now displayed at
Rosemead schools, City facilities, and in existing monument signs. There are also several
projects that will help to maintain the City's unique identity through beautification efforts, a
street signage replacement program, and economic development activities.
The City is home to a number of large retail centers, regional and national corporate
headquarters, public amenities, and schools /universities, the development of a master
wayfinding signage program will help contribute to the overall experience for residents
and visitors navigating through the City. A wayfinding signage program will help guide
residents and visitors to destinations, in addition to contributing
to the City's overall economic development.
Staff Recommendation
It is recommended that the Traffic Commission:
1. Approve the proposed wayfinding sign design; and
2. Review a presentation on potential sign locations and destinations and provide
staff with feedback.
ANALYSIS
The City's wayfinding sign program is aimed at providing community residents /visitors
easier access to a wide variety of local attractions - including corporate facilities, public
amenities (parks /facilities), regional shopping attractions, and a local university.
Wayfinding signage helps provide an organized system of guide signs that assist
visitors with locating these attractions.
The proposed wayfinding sign design (attached) integrates the City's existing community
color theme of maroon, silver, and white that is now displayed at Rosemead schools, City
facilities, and in existing monument signs, representing a unified Rosemead "brand" with
these colors. This color theme was also included in the City's street name signage design
APPROVED FOR CITY COUNCIL AGENDA:
Traffic Commission
December 2, 2010
Page 2 of 2
that was reviewed by the Traffic Commission and the City Council. As proposed, the sign
design includes a maroon background with white /grey lettering and a green border. Staff is
also working with a graphic designer to finalize artwork that will be used for the Rosemead
lettering and rose logo.
in addition to the sign design, staff will provide a brief presentation on potential sign
locations and destinations that will be included in the wayfinding program. Both the sign
locations and Rosemead destinations will be discussed in greater detail. Following the
meeting, staff will use comments /feedback to develop a policy regarding wayfinding
signs. At a minimum, it is expected that the policy will include the following elements:
- Criteria used for a destination to be included on a wayfinding sign
- Location of signs
- Proximity of signs to a destination
- Signage Size
- Signage Replacement schedule
Submitted by:
Aileen Flores
Public Information Officer
Attachment A - Sample Wayfinding Signs
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