CC - Item 9A - Request for Event Sponsorship and In-kind Services for Fitness Awareness Day 2011ROSEMEAD CITY COUNCIL
STAFF REPORT
TO: THE HONORABLE MAYOR AND CITY COUNCIL
FROM: JEFF ALLRED, CITY MANAGE'
DATE: JANUARY 11. 2011
SUBJECT: REQUEST FOR EVENT SPONSORSHIP AND IN -KIND SERVICES FOR
FITNESS AWARENESS DAY 2011
SUMMARY
At its February 10, 2010 regular meeting, City Council approved sponsorship of Fitness
Awareness Day as requested by Joy of Kung Fu, a regional martial arts organization
that promotes general wellness. Sponsorship included free use of the Rosemead
Community Recreation Center, staff assistance, and hanging of boulevard banners with
a total value of $1,244. Joy of Kung Fu is requesting City sponsorship of Fitness
Awareness Day 2011. There is no change in cost of requested services.
Staff Recommendation
Staff is seeking City Council direction regarding Joy of Kung Fu's request for
sponsorship of Fitness Awareness Day 2011 with in -kind services valued at $1,244.
ANALYSIS
As they did last year, representatives from Joy of Kung Fu have again approached the
City asking that we sponsor Fitness Awareness Day 2011 to encourage health and
general wellness through demonstrations, seminars, and health screenings. The event
would again involve healthcare and fitness practitioners, City class instructors, and the
American Red Cross and similar agencies. This year's event is proposed to be held at
the Rosemead Center and would cost approximately $11,000, in addition to donated in-
kind services, for publicity, event t -shirts and give - aways, raffle prizes, entertainment
and demonstrations, and miscellaneous supplies. Joy of Kung Fu will be responsible for
procuring all needed funds and would seek, in addition to City assistance, in -kind help
from businesses and organizations.
Specifically, Joy of Kung Fu is requesting the following from the City:
Use of the Rosemead Community Center and staff for the event, and
Assistance with event promotion (including an article in Rosemead Resources,
authorization to hang banners across Valley Boulevard and Garvey Avenue, and
distribution of flyers through City facilities and programs).
APPROVED FOR CITY COUNCIL AGENDA: ITEM NUMBER:
City Council Meeting
January 11, 2011
Paae 2 of 2
The costs for the requested services are estimated as follows:
Item
Cost
RCRC use all rooms for 4 hours at resident rate
$640
Support staff (5 staff at 8 hours) ,
$404
Boulevard Banners hanging only)
$200
Total
$1,244
Community organization policy limits "funding requests" to non - profit organizations or
public schools based in Rosemead using funds for a "unique or emergency situation."
Joy of Kung Fu is not incorporated. This request, however, is not for funding, but for
Rosemead's co- sponsorship of a community event. Currently, a number of youth sports
organizations receive in -kind services (i.e., field, facility, and lights use) without a formal
request to City Council.
PUBLIC NOTICE PROCESS
This item has been noticed through the regular agenda notification process.
FISCAL IMPACT
While no funds have been budgeted for a Fitness Awareness Day event in the current
fiscal year, these costs can be absorbed into the regular operational budget as it is
assumed that the Center would ordinarily be operational on the requested date and
Public Works will hang banners during regular working hours.