PC - Item 4A - Downtown Rosemead Design GuidelinesTO: THE HONORABLE VICE - CHAIRWOMAN AND MEMBERS OF THE
ROSEMEAD PLANNING COMMISSION
FROM: PLANNING DIVISION
DATE: MAY 2, 2011
SUBJECT: DOWNTOWN DESIGN GUIDELINES
Summary
The City of Rosemead proposes to adopt Downtown Design Guidelines for Downtown
Rosemead, located on Valley Boulevard between Walnut Grove Avenue and Rosemead
Boulevard. The guidelines are intended to supplement the Rosemead Municipal Code
and would be used during the development approval process, and are intended as a
reference point of expectations of quality development. The principle design criteria and
architectural styles represented in the document are meant to assist in the design,
development, and implementation of quality architecture and site planning. Use of
these guidelines will ensure that new development and redevelopment upholds a
commitment to high - quality development in the City of Rosemead.
Environmental Analysis
The Rosemead City Council adopted a General Plan update and certified an
accompanying Program Environmental Impact Report (Program EIR) on October 14,
2008. The certified Program EIR provided a program -level assessment of the
environmental impacts resulting from development pursuant to land use policy and
implementation of the goals and policies set forth in all chapters of the updated General
Plan, as well as the long -term implementation of the General Plan through a revised
Zoning Code. The Downtown Design Guidelines is consistent with the Program EIR,
and pursuant to Public Resources Code 21083.3 and CEQA Guidelines sections 15162,
15168, and 15183 are exempt from the requirement that additional environmental
documentation be prepared.
Staff Recommendation
Staff recommends that the Planning Commission ADOPT Resolution No. 11 -06 (Exhibit
"A "), a resolution recommending approval of the Downtown Rosemead Design
Guidelines to the City Council.
Background
The City's Strategic Plan for 2010 and 2011 includes a directive to form a subcommittee
with representation from the City Council and the Planning Commission to work with
staff on drafting potential plans for the Downtown Rosemead.
Planning Commission Meeting
May 2, 2011
Page 2 of 3
On April 13, 2010, the City Council appointed a Downtown Rosemead Subcommittee
consisting of two City Council Members (Council Member Margaret Clark and Mayor
Steven Ly), with representatives of the Planning Commission (Commissioner Joan
Hunter and Commissioner Diana Herrera), and Community Development Department
staff to discuss the development of potential improvement plans for Downtown
Rosemead.
Over the last several months, the Downtown Subcommittee has met numerous times to
discuss design elements and features that can be incorporated into the design
guidelines for Downtown Rosemead. Based on the subcommittee's comments and
recommendations, staff has drafted the Downtown Rosemead Design Guidelines,
attached as Exhibit "B."
ANALYSIS
The establishment of Downtown Design Guidelines is to provide a foundation for
preserving Rosemead's Central Business District and guiding development and
redevelopment within the downtown area. The guidelines are intended to ensure that
new development reinforces community identity and a sense of place. The Downtown
Rosemead Design Guidelines will provide a framework with which the City of
Rosemead and respective property owners can work together to improve the quality of
the downtown.
The Downtown Rosemead Design Guidelines are proposed to achieve the following
objectives:
1. Upgrade the image of the City's Downtown area by coordinated public and
private improvements.
2. Consider privacy, noise, light (glare), and traffic intrusion.
3. Consider scale and character of adjacent uses and demonstrate sensitivity to the
influences of surrounding area.
4. Stimulate future private investment.
5. Make the best use of under - utilized properties.
6. Facilitate and encourage pedestrian activity.
7. Utilize landscaping as an integral component to overall project design.
8. Design building forms and elevations that contribute to the overall quality of the
built environment.
9. Consider scale and character of adjacent uses and demonstrate sensitivity to the
influences of the surrounding area.
10. Encourage private rehabilitation through application of the Designs Guidelines.
Planning Commission Meeting
May 2, 2011
Page 3 of 3
PUBLIC NOTICE PROCESS
This item has been noticed through the regular agenda notification process, which
includes a 300' radius public hearing notice to two hundred eighty -two (282) property
owners, publication in the San Gabriel Valley Tribune, and postings of the notice at the
six (6) public locations and on the subject site.
Prepared2
J - - 1)
Lily Trinh
Assistant Planner
Exhibits:
ubmitted by:
VV r
*an
on g
Community
Director
A. Planning Commission Resolution No. 11 -06
B. Draft Downtown Rosemead Design Guidelines
C. Draft City Council Resolution No. 2011 -21
EXHIBIT "A"
PC RESOLUTION 11 -06
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF
ROSEMEAD, COUNTY OF LOS ANGELES, STATE OF CALIFORNIA
RECOMMENDING APPROVAL OF THE DOWNTOWN ROSEMEAD
DESIGN GUIDELINES TO THE CITY COUNCIL.
WHEREAS, the City of Rosemead proposes to adopt Downtown Design Guidelines
for Downtown Rosemead, located on Valley Boulevard between Walnut Grove Avenue and
Rosemead Boulevard. The guidelines are intended to supplement the Rosemead
Municipal Code and would be used during the development approval process and are
intended as a reference point of expectations of quality development. The principle design
criteria and architectural styles represented in the document are meant to assist in the
design, development, and implementation of quality architecture and site planning. Use of
these guidelines will ensure that new development and redevelopment upholds a
commitment to high - quality development in the City of Rosemead.
WHEREAS, the Rosemead Planning Commission has determined that there is a
need for downtown design guidelines to protect the public health, safety, and welfare of the
community at large.
WHEREAS, the Rosemead Planning Commission has determined that the
downtown design guidelines provide superb guidance on design, development, and
implementation of quality architecture and site planning.
WHEREAS, the Rosemead Planning Commission has determined that the
downtown design guidelines will ensure that new development and redevelopment upholds
commitment to high - quality development in the City of Rosemead.
WHEREAS, on April 21, 2011, two hundred eighty -two (282) notices were sent to all
owners of real property as shown on the latest equalized assessment roll within 300 feet
from the proposed downtown location, in addition to notices posted in six (6) public
locations, specifying the availability of the proposal, plus the date, time, and location of the
public hearing , and on April 22, 2011, the notice was published in the San Gabriel Valley
Tribune; and
WHEREAS, on May 2, 2011, the Planning Commission held a duly noticed and
advertised public hearing to receive oral and written testimony relative to the Downtown
Rosemead Design Guidelines; and
WHEREAS, the Rosemead Planning Commission has sufficiently considered all
testimony presented to them in order to make the following determination.
NOW, THEREFORE, BE IT RESOLVED by the Planning Commission of the City of
Rosemead as follows:
SECTION 1 . The Rosemead City Council adopted a General Plan update and
certified an accompanying Program Environmental Impact Report (Program EIR) on
October 14, 2008. The certified Program EIR provided a program -level assessment of the
environmental impacts resulting from development pursuant to land use policy and
implementation of the goals and policies set forth in all chapters of the updated General
Plan, as well as the long -term implementation of the General Plan through a revised
Zoning Code. The Downtown Rosemead Design Guidelines is consistent with the Program
EIR, and pursuant to Public Resources Code 21083.3 and CEQA Guidelines sections
15162, 15168, and 15183 are exempt from the requirement that additional environmental
documentation be prepared.
SECTION 2 . The Planning Commission HEREBY RECOMMENDS APPROVAL of
the Downtown Rosemead Design Guidelines, attached hereto and incorporated herein by
reference.
SECTION 3 . This resolution is the result of an action taken by the Planning
Commission on May 2, 2011, by the following vote:
YES:
NO:
ABSTAIN:
ABSENT:
SECTION 4 . The Secretary shall certify to the adoption of this resolution and shall
transmit copies of same to the applicant and the Rosemead City Clerk.
PASSED, APPROVED and ADOPTED this 2 nd day of May, 2011
Nancy Eng, Vice - Chairwoman
CERTIFICATION
I hereby certify that the foregoing is a true
Commission of the City of Rosemead at its
2011, by the following vote:
YES:
NO:
ABSTAIN:
ABSENT:
copy of a resolution adopted by the Planning
regular meeting, held on the 2 nd day of May,
Stan Wong, Secretary
i0:Var :3km :u
L mslif�pffl
Steven Ly, Mayor
Sandra Armenta, Mayor Pro-tem
William Alarcon, Council Member
Margaret Clark, Council Member
Polly Low, Council Member
, Chair
Nancy Eng, Vice-Chair
Diana Herrera, Commissioner
Joan Hunter, Commissioner
Victor Ruiz, Commissioner
City Staff
Jeff Allred, City Manager
Rachel Richman, City Attorney
Matt Hawkesworth, Assistant City Manager
Stan Wong, Community Development Director
Michelle Ramirez, Community Development Manager
Sheri Bermejo, City Planner
Paul Garry, Senior Planner
Lily Trinh, Assistant Planner
Chris Marcarello, Public Works Director
Joanne Russell, Chair
Brian Lewin, Vice -Chair
Howard Masuda, Commissioner
Jean Hall, Commissioner
Joseph Wong, Commissioner
Jim Donovan, Building Official
Lou LeBlanc, City Engineer
Preface
Strategic Goals
ITIMI u , _ W-iff TIM
i
DesignObjectives ................................................................................................................................
..............................5
Architecture........................................................................................................................................
..............................6
Massand Scale ...........................................................................................................................
..............................6
BuildingForm and Articulation.. -- . ... .............................. ................ ....... — ........
.......................... .................. 7
Architectural Detail and Fagade Articulation ......................................................................................
..............................8
StorefrontDesign... — ............. ............. .... -- ...... ...................................
...................... ......................... q
StorefrontComponents ...............................................................................................................
..............................9
StorefrontDesign .......................................................................................................................
............................'10
RoofArticulation ..................................................................................................................................
.............................13
Materialsand Colors ............................................................................................................................
.............................14
Secondary/Rear Fagade and Entrances. .................................................... _ ............................................
................. Ja
Lighting ................ ..... _ ........... ....................... ....................... ............................................................................
___18
CommercialSigns.. ........ ........... ...... ........... ........ ...............................................................................
18
SignMaterials ................ ............... ............... ..............................................................................
... 19
SignColors ....................................................................................... ...........
....... ................ _ _... - 20
EncouragedSign Types ................... ............... ....... ............... .................
.......... ....... ......................... 20
SignIllumination ........................................................................... ...............................
............ ..... _ ............... __25
Landscaping ........ ...... .................................................................. .....
__ ............................... ....... ........ ..... 26
GeneralGuidelines ........................................................ ....... ................
.................................. ......................... 27
Scaleand Spacing ..................................................................................................................................
.............. 27
ParkingLot Landscaping ............................................................ .................
........................... _ ... ... ........... ...... 28
Parking .................................................................................................... ......
.......... .................. ...... .................. 29
Site Access and Vehicular Circulation ........................... ............................. ..................
................................. ....... 29
Parking .................................................. ....................... ........... .....................
............ .................. ................... 30
ParkingStructures ............................... ................. ................. ................
.......................................... 31
TrashEnclosures ........ ..................... ...... ................... .......... ...... .............................
........... ....... _31
OutdoorSeating ...... .......................... ...... .............. ............ ....................
...... ........... ... 31
PublicSidewalk ................................................................................................. ...................................................
.... __32
Undergroundingof Utilities .........................................................................................
.................................. ........ 33
Graffiti-Deterrent .................................. ......................... ........ ........................
_ ........... .................. .......... .33
GreenDesign ............................................................................ ...................................................
............................. 33
PublicImprovements .................................................. ........ ............ ..................
............ ....................... ............ 35
Gateways ............................. ............................................................................................
.... __ ... ..................... 35
Intersection Enhancements ...... ....... ........ ................................
............................. ....... _ ...... _ ............ ....... 35
RoadwaysMedians ...... ..................... .............................................
..................................... ... 36
Paving ................ ...... .......... ..................................................................................................
_ ..................... 36
Free-standing Potted Plants ....................... .............. ............
.......................................... _ _ 36
StreetPole Banners ....................................................................................
..................................... ......... 37
StreetFurniture ................. ....................................................................
................................ ....................... 38
StreetLighting ......................................................................................................................... .............................38
StreetTrees....... . ....... ....... ........... ............. ................... .................... ............................................ ....... —38
Pub is A RI
PublicArt .......................................................................................................................................... .............................39
C ost Estimates
CostEstimates. .................................................................................................... ......... ........ .......... ........... 40
face
Introduction arid guide to (DownUnva Rosemerad's Design C
STRATEGIC GOALS
0 Beautify community infrastructure and improve public facilities.
Enhance public safety and quality of life.
M Ensure the City's financial viability with balanced budgets and prudent reserves.
ev i
lN TRODUCTION
Downtown Rosemead is in the heart of the City located on Valley Boulevard between Walnut Grove Avenue and Rosemead
Boulevard. Downtown Rosemead is also located in a redevelopment area of the City (Redevelopment Project Area No. Z).
Aerial of Downtown Rosemead
The Downtown Rosemead Design Guidelines have been established for the purpose of providing a foundation for preserving
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Rosemead's Central Business District and guiding development and redevelopment within the downtown. Downtown
Rosemead Design Guidelines are intended to ensure that new development reinforces community identity and a sense of
place. The guidelines also focus on creating a healthy, vibrant development climate in the Central Business District. As new
development and rehabilitation occur under the support of these design recommendations, other property owners are
encouraged to invest in improvements, knowing that their efforts may be matched by their neighbors.
VISION STATEMENT
In accordance with the City's 2009 Strategic Plan, these guidelines reinforce the vision of Rosemead in the year 2020. The
City of Rosemead, "Today's Small Town America," honors tradition, unites in diversity, and evolves for the future. The
guidelines will strive to create an appealing downtown with attractive landscaping in public areas and a well- balanced mix of
local, regional, and national businesses, restaurants and hotels. The guidelines will also ensure building design compatibility
along the boulevard.
&CRY COMMUNITY VALUES
Who we are: People and businesses who seek the charms of a small town, in the heart of an urban environment.
V \that we do: We are today's small town America — traditional yet diverse, a true neighborhood in an urban setting.
Why \Are do it: Because in Rosemead, neighbors share the traditional values and commitment to community that makes
small town life so appealing, without losing big city advantages.
Who we are: Grounded — Rosemead is in touch with where it came from and always honors its roots.
Welcoming — Rosemead welcomes everyone who is committed to making the City better.
Thriving — Rosemead is delivering what citizens need and want, and they are responding.
How we do it: Honor Tradition, Unite in Diversity, and Evolve for the Future.
IN
1. Existing Resources will be enhanced by add landscaping and streetscape design elements along Valley Boulevard and
encourage 'focal point' buildings at opportunity sites or parcels.
2. Potential Districts will be created by identifying opportunity parcels along Valley Boulevard near Walnut Grove Avenue,
Rosemead Boulevard, and the Civic Center to create image- making public spaces and focal point buildings.
3. Public space will be emphasizing by expanding the use of public spaces, including the use of courtyards, plazas, outdoor
dining, and pedestrian friendly retail.
4. Wayfinding will be enhanced with improved signage and placemaking images to encourage the feel of separate districts
and distinct places along Valley Boulevard.
COMMERCIAL FAQADR PROGRAM
The Commercial Facade Program encourages property owners or business tenants of existing commercial properties to
restore, renovate or improve their buildings to be more appealing to the consumer and to the area. The program provides the
use of public funds to leverage private investment for improvements to buildings. Participants in the program will be required to
work with City Staff to ensure that property improvements will be undertaken in accordance with the Downtown Rosemead
Design Guidelines. Please understand that funds are limited and this will be treated on case -by -case basis. For more
information, please contact Michelle Ramirez, Community Development Manager, at (626) 569-2158 or
mramirez&cityofrosemead.o or Pat Piatt, Management Analyst, at 626 569 -2102 or ppiatt a_ cftyofrose rnea d.org .
3
The guidelines are for use by individuals and organizations involved in the design, construction, review and approval of
development within Downtown Rosemead. The guidelines are supplemental to the Rosemead Municipal Code and will be
used during the development approval process and are intended as a reference point of expectations of quality development.
The principle design criteria and architectural styles represented herein are not intended to be restrictive, they are meant to
assist in the design, development, and implementation of quality architecture and site planning. Use of these guidelines will
ensure that new development and redevelopment upholds a commitment to high - quality development in the City of Rosemead.
The Design Guidelines should be used as a starting point for the creative design process and should not be looked upon as the
only solution for design. Developers and property owners should strive to be creative and innovative, and should look well
beyond typical franchise architecture and landscape design treatments.
To aid in the interpretation of the Design Guidelines, users should understand the meaning of "should," "encouraged," and
"discouraged." Guidelines that employ the word "should" are intended to express the City's explicit desire and expectation. An
alternative measure or approach may be considered, however, if it meets or exceeds the intent of a subject guideline.
Guidelines using the words "encouraged" or "discouraged" are meant to express a more desirable design solution or less
desirable, respectively.
0
6. Facilitate and encourage pedestrian activity.
7. Utilize landscaping as an integral component to overall project design.
8. Design building forms and elevations that contribute to the overall quality of the built environment.
9. Consider scale and character of adjacent uses and demonstrate sensitivity to the influences of the surrounding area.
10. Encourage private rehabilitation through application of the Designs Guidelines.
5
Massing and Scale
Building heights in the Downtown currently range from one to two stories. Architectural styles should be compatible with the
surrounding character, including building style, form, size, materials, and roofline. New buildings should respect the mass &
scale of the traditional buildings located in the Downtown. The following guidelines should be considered for massing and
scale:
1. Designs for new buildings should take into consideration the alignment of horizontal elements along the block.
Consider alignment of window sills, moldings and cornices.
2. Design windows in new construction to appear similar in height to those seen traditionally.
3. Buildings should be designed to reinforce pedestrian scale. This can be achieved by articulating separate stories
and by increasing the level of design detail on the first floor. First floor retail and office and should be designed to
provide active storefronts with windows, doors, recessed entries, awnings, landscaping, and other pedestrian -
oriented details.
4. The size and location of doors and windows should relate to the scab and proportions of the overall structure.
5. tong, blank, unarticulated building walls of over 25 feet are strongly discouraged. To reduce mass and bulk,
facades should incorporate vertical and horizontal variations in wall and roof planes, building projections, reveals,
door and window bays, and similar design elements /techniques.
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Building Form and Articulation
Downtown buildings have been designed with the concept of a building having a distinct "base ", "middle ", and "top ".
Base — The design of the base should differentiate it
from the upper floors of the building. This may be a
projection of the lower wall surface and /or a different
material or color. It may be treated by a heavier or
thicker design treatment of the entire ground floor or
by a setback of the upper floor.
R Middle — The area where the base meets the middle
should be clearly defined with a strong cornice, sign
band, change in materials or colors, awnings or
canopies.
Pedima
(cupola. . t owar)
-- Parapet avalF
Top r --------
The preferred architectural character of the mid-
section is to treat it as a solid wall with recessed
windows. Long or large wall surfaces with flush -
mounted windows or windows should be avoided.
® Top — The design of the roofs and rooflines should
provide visual interest from the streets below and
should complement the overall fagade composition.
Flat roofs are preferred and shall be screened with
parapets on all sides of the building. Where
architecturally appropriate, slope roofs shall provide
articulation and variations to divide the massiveness of
the roof. Special corner elements, entrance area
massing, and similar conditions may require the roof
to vary from the suggested flat roof form.
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Ponsofo
Plans
Pedestal
7
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The preferred architectural character of the mid-
section is to treat it as a solid wall with recessed
windows. Long or large wall surfaces with flush -
mounted windows or windows should be avoided.
® Top — The design of the roofs and rooflines should
provide visual interest from the streets below and
should complement the overall fagade composition.
Flat roofs are preferred and shall be screened with
parapets on all sides of the building. Where
architecturally appropriate, slope roofs shall provide
articulation and variations to divide the massiveness of
the roof. Special corner elements, entrance area
massing, and similar conditions may require the roof
to vary from the suggested flat roof form.
CUIIRC1
Ponsofo
Plans
Pedestal
7
0 Design features should be consistent on all elevations.
• Blank, windowless walls are strongly discouraged and are usually appropriate only on interior side property lines
where they are generally not visible from public view. If windowless walls are proposed, appropriate wall articulation
should be incorporated into the design to be compatible with the more prominent facades of the building.
• Special architectural features such as gables, turrets, towers, or similar elements should be used to accent buildings
at street corners and at the terminus of a street corridor, alley, or pedestrian way. Corner buildings should have
prominent corner entrances.
• Side and rear building facades should have a level of design detail and finish compatible with the front fagade,
particularly if they are visible from streets, adjacent to parking areas, or residential uses. Parapet walls should be
architecturally treated to avoid a monotonous appearance.
• Building plans, facades, and architectural details should be designed to create visual interest at the street level (e.g.,
staggering the frontage of the building, recessing doors and windmivs, providing awnings and canopies for weather
protection and scale, and visually extending interior spaces outside through paving and glazing to create the concept
of an indoor /outdoor roorn, etc.).
• Projects located at intersections should ensure the design treatments are continued around the corner and that an
appropriate transition between the project improvements and the adjacent public and private improvements is
provided.
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Development located at signalized intersections of major streets should include pedestrian- oriented, community -
serving commercial uses (e.g. hotel, bookstore, coffee shop, local market).
C. STOREFRONT DESIGN
The relationship between buildings and the street begins with the storefront design. This section describes the frontage
guidelines for buildings and structures located adjacent to the public right -of -way that will support pedestrian activity. Although
the storefront is only one of the architectural elements of a fagade, in large it is the part that is most important. Storefront
design should be reflective of the building's overall architectural style, yet highlight the individual character and personality of
the use within. A successful storefront with inviting display windows will attract pedestrians and contribute to the overall quality
of the streetscape.
Storefront Component
Bulkhead: A bulkhead is the space located between the
pavement /sidewalk and the bottom of a traditional storefront
Cornice: A horizontal molded projection that crowns or
completes a building, wall, or sign.
Display Window: Display windows are primarily constructed of
glass. Display windows are typically designed to be recessed
into the storefront opening, between piers.
Pier: A vertical, non - circular masonry support, more massive
than a column.
Transom: A small window just above the door
i
i
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.� Cornice
l L ml Tranmom Window
- Pmplaywindow
- Bidkhead
Deee %3ed Entry Door
9
Recessed Entrie A frontage where a portion of the faOde
provides a traditional recessed storefront design. Recessed
entries of up to five feet to provide for weather protection and a
transition zone from sidewalk activity into the store are strongly
encouraged. Recommended treatments include: special paving
materials such as the or brick, ornamental ceilings, and
decorative light fixtures. Storefront design comprised of a lower
bulkhead not exceeding two feet above sidewalk grade is
generally most appropriate.
Clereslory window
Clear Display whitlow
Tile Dullchoad
Storefront Windows
1. At least 50 percent of the ground floor facade of a commercial /retail use should be devoted to transparent
windows and /or doors.
2. VVindows should be large glazed panels, possibly with small transom. Window patterns should have a slight
inset and not appear flat. Glass shall be clear, (88% light transmission) and not heavy tinted.
3. Window signage should be used sparingly and not exceed 10% of the total window surface area.
4. Security grates, grilles, or wrought iron bars over windows should not be used.
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Storefront Awnings Awnings should be used to provide weather protection and make the storefront more inviting to
pedestrians. Besides providing sun and rain protection, awnings shield storefront display windows from the sun, add
interest and color to buildings, and accommodate pedestrian oriented signs.
1. Awning placement should respond to the scale,
proportion, and rhythm of the building's design, and
should not cover piers, pilasters, transom windows,
or other architectural features.
2. Awnings should be backlit and should be
constructed of either canvas or acrylic- coated
canvas, and not aluminum or vinyl, which detracts
from the character of the downtown. Awning frames
and supports should be constructed of painted or
coated metal or other non - corroding material.
3. Projecting metal awnings that are a structural part of
the building may also be appropriate.
4. Retractable awnings are recommended because
they are functional, with a frame and support
structure that can be adjusted up or down depending
on the conditions.
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Arcade An arcade is a roofed passageway or lane. A series of arches supported by columns, piers, or pillars either
freestanding or attached to form a gallery. Arcades provide usable spaces directly adjoining to the building fapade.
Arcades are built to the property line.
® Other Suggested Improveme to E xisting Storefront
Many interesting building storefront designs exist within Downtown Rosemead. There are several ways an existing
storefront can be revitalized to create a cohesive and attractive facade. The following guidelines should be used to
restore existing building storefronts:
1. Materials and surfaces should be restored to enhance a building's existing architectural features.
2. Historic and functional features should be preserved in original storefronts; the historic integrity of a storefront
should not be diminished by alterations. Elements in a storefront that help define the overall historic character
of a building should be preserved.
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Arcade An arcade is a roofed passageway or lane. A series of arches supported by columns, piers, or pillars either
freestanding or attached to form a gallery. Arcades provide usable spaces directly adjoining to the building fapade.
Arcades are built to the property line.
® Other Suggested Improveme to E xisting Storefront
Many interesting building storefront designs exist within Downtown Rosemead. There are several ways an existing
storefront can be revitalized to create a cohesive and attractive facade. The following guidelines should be used to
restore existing building storefronts:
1. Materials and surfaces should be restored to enhance a building's existing architectural features.
2. Historic and functional features should be preserved in original storefronts; the historic integrity of a storefront
should not be diminished by alterations. Elements in a storefront that help define the overall historic character
of a building should be preserved.
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3. Where only part of the original storefront remains (limited remodeling has occurred), the storefront should be
repaired, maintaining historic materials where possible, including replacement of extensively deteriorating or
missing parts with new parts based upon surviving examples of transoms, bulkheads, pilasters, signs, etc.
4. If an existing recessed storefront is to be retained, it should be well- lighted and kept clean.
5. Storefront windows should be cleaned and excessive window signage should be eliminated.
G. Incompatible facade treatments, such as exposed neon tubed lighting, bird repellent spikes, or paint touch -ups
that do not match the original building colors, should be removed.
7. Inappropriate light fixtures and exposed electrical components that are visible from the public right -of -way
should be eliminated.
8. Awnings should be used to reinforce the building's architectural divisions and details.
The majority of roofs in Downtown Rosemead are flat and hidden behind a low vertical extension of the facade called a
"parapet." Roofs are an opportunity to incorporate architectural design elements. Roofs should be designed as an integral
component to the overall form of a building. Their design helps frame the street wall and harmonize with adjacent buildings.
Flat roofs are preferred and shall be screened with parapets on all sides of the building. If no rooftop equipment exists or
is proposed the parapet shall be a minimum of three feet in height.
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All rooflines in excess of forty (40) feet wide must be broken up through the use of gables, dormers, plantons, cutouts or
other appropriate means.
Screening of roof - mounted mechanical or utility equipment is strongly encouraged. The method of screening should be
architecturally integrated with the structure in terns of materials, color, shape, and size. Equipment should be screened
by solid building elements (e.g., parapet wall) instead of add -on screening (e.g., wood or metal slats). Mechanical
equipment should not be visible from any angle or any height outside of the building.
4 '
Materials
Various exterior building materials are seen within Downtown Rosemead. Materials include brick, stucco, stone, and concrete
block. While specific materials are not specified, the following guidelines are provided to create an aesthetically pleasing
Downtown:
Using the same materials or similar wall materials as adjacent or nearby buildings will help maintain and strengthen the
Downtown's character. The palette of wall materials should be kept to a minimum, preferably no more than two.
A well - defined "base" provides scale and articulation at the pedestrian level_ The "base" should consist of traditional,
thicker walls along with high quality, durable, and easy to clean materials and finishes.
Special materials that will reduce the incidence and appearance of graffiti (e.g., granite, marble, polished stone, and
other metal panels) should be utilized as accent materials on the building's "base."
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Upper floors that are less prone to vandalism should utilize high quality finish materials of traditional downtown rnixed-
use projects (e.g., brick veneer, smooth troweled stucco, etc.).
High- quality materials convey a sense of permanence and impart to the community that the building is well cared for and
respected. Materials and colors should be selected to unify the building appearance and fit into the pedestrian context.
Avoid overly vibrant colors and monochromatic color palettes.
Exterior finish materials should be appropriate to the architectural style or theme of a building.
Appropriate combinations of natural materials should be considered including stone, brick, terra cotta, concrete, ceramic
tile, and glass, as appropriate to the architectural style.
Changes in materials should occur at inside corners to make building volumes appear substantial. Material changes at
the outside corners or in plane give an impression of thinness and artificiality and should be avoided.
Accent materials should be used to highlight building features and provide visual interest.
The following materials are inappropriate because they do not uphold the quality or lifespan that is desirable for new
development.
1. Mirrored glass, reflective glass, or heavily tinted glass;
2. Glass block;
3. Vinyl siding;
4. Utility, decorative scored or split -faced block (split face block might be considered at the base up to no more than
2 1 /2 feet above the sidewalk).
15
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Colors
Color can dramatically affect the visual appearance of buildings and must be carefully considered in relation to the overall
design intent. Color can also affect the apparent scale and proportion of buildings by highlighting architectural elements such
as doors, windows, fascias, cornices, trims and lighting fixtures. Within Downtown Rosemead, various exterior building colors
range from subtle whites to more vibrant colors like green. While specific colors are not specified, the following guidelines are
provided to create an aesthetically pleasing Downtown:
Building colors should accent, blend with, or complement surroundings. Principal building colors should consist of
subtle, neutral or muted colors with low reflectance (e.g., browns, grays, tans, dark or muted greens, blues and reds).
"Warm- toned" colors are encouraged because of their year -round appeal.
9 'Combinations of colors or tones that clash or create a discordant effect should be avoided.
Colors should visually relate building elements to each other, and also individual facades to each other The colors
chosen for a building fagade should relate to neighboring facades (but should not replicate).
Colors should not be a "sign" or suggest that the building is trying to attract attention. Color should not, because of its
intensity, distinctness, chroma, or reflectivity, become the most dominant feature of a building site.
Secondary /rear building facades should have a level of design detail and finish compatible with the front facade, particularly if
they are visible from streets, adjacent parking areas, or residential uses. A rear /secondary entrance can provide direct
customer access to the store from parking areas as well as improve circulation between the parking lots and the street.
Architectural embellishments, awnings, landscaping and signs should be used to mark the secondary entrance and the design
of the rear of the building shall be consistent with the front facade (scale, massing, colors, materials, etc.).
`[ej
Awnings are recommended at rear entrances to soften the appearance and provide a pleasant protected space.
Signs should be modestly scaled to fit the casual character of the alley or rear parking lot.
0 Selective use of tree planting, potted plants, and other landscaping can improve a rear facade.
Decorative lighting can improve the appearance while also providing a heightened level of safety and security. Avoid
heavy landscape materials that block the light spread.
Refuse containers and service facilities should be screened from view by solid masonry walls with metal doors.
Landscaping, such as vines and shrubs shall be incorporated to screen walls and help deter graffiti.
17
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4
G. LIGHTING
The basic requirement of lighting is to make the pedestrian environment safe and secure. However, lighting design can
enhance a building's architecture and highlight important design features (e.g., entrances, towers, etc).
0 Parking and security lights will not be obtrusive to neighboring residential properties.
0 Lighting shall be fully shielded to minimize glare and painted to match the surface it is attached to.
W Light fixtures shall be architecturally compatible with the structure's design.
® Structure entrances should be well lit.
Lighting and trees should not conflict with one another.
The lighting of building elements and garden walls is an effective and attractive lighting technique that is encouraged.
However, light sources for wall washing and tree lighting should be hidden.
The design of exterior parking lot lighting fixtures shall be compatible with the architecture used in the development and
not be on poles over 25 feet high.
F ' t
Signs are important because they communicate something about not only the goods and services being offered at a particular
establishment, but also the quality of the businesses and the image of the community in general. Altractive, creative, and
pedestrian - oriented signs will help create a rnore pleasing visual environment in Downtown Rosemead.
M
® Signs should be positioned so they are an integral design feature of the building, and to complement and enhance the
building's architectural features.
Signage can be internally illuminated individual letter signs or externally illuminated traditional board signs. Internally
illuminated box signs, temporary and /or excessive window signs, neon signs, florescent signs, and permanent
cloth /plastic banners are not allowed.
Signage that contains offsite advertising is not permitted. Signs should include information describing the products sold
or services sold or provided.
Sign Materials
Signs should be professionally constructed using high - quality materials such as:
1. Metal Pinned Letters
2. Stone,
3. Hardwood,
4. Brass- plated
5. Individually- mounted internally illuminated channel letters
Sign materials should be compatible with the design of the face of the facade where they are placed. The selected
materials should contribute to the legibility of the sign. For example, glossy finishes are often difficult to read because of
glare and reflections.
Sign materials should be extremely durable. Paper and cloth signs are not suitable for exterior use (except on awnings)
because they deteriorate quickly. If wood is used, it should be properly sealed to keep moisture from soaking into the
19
Sign Colors
Color is one of the most important factors contributing to the sign's ability to communicate. Sign colors should be selected
carefully:
W Sign colors should complement the materials and colors on the adjacent buildings, including accent and trim colors.
Sign colors should complement the building fapade and harmonize neighboring businesses.
® Limited use of accent colors can increase legibility, while large areas of competing colors fiend to confuse and distract.
Colors or color combinations that interfere with legibility of the sign copy or that interfere with viewer identification of
other signs should be avoided.
e Excessively bright colors or over - scaled letters shall not be used as a means to attract attention.
No more than three colors should be used per sign, unless part of an illustration. To ensure the legibility of the sign, a
high degree of contrast between the background and letters is preferable. A combination of soft /neutral shades and
dark /rich shades are encouraged.
Encouraged Sign TVpe
1. Wall Signs — Walls signs are signs mounted flat against and parallel to a building wall and located on a prominent
location on the building.
Building- mounted signs, including wall, window and awning, should not exceed a cumulative total of one square foot
of sign area per one lineal foot of building frontage of each business.
20
Wall signs should be placed to establish facade rhythrn, scale, and proportion.
Business name and logo are appropriate for a wall sign, but not extraneous information such as the business
address, website address or phone number.
Materials shall project slightly from the face of the building. Individually applied letters on the face of the wall, or sign
letters applied to a board or panel mounted on the face of the wall is acceptable.
Electronic raceways and other conduits and connections shall be concealed from view.
2. Pro jecting Signs — Projecting signs are attached to a building face and project out perpendicular to the building wall.
Projecting signs are effective when oriented to pedestrians.
Projecting signs shall be small in scale and provide a vertical clearance of 8 feet along pedestrian areas.
Projecting signs should be hung at a 90- degree angle from the face of the building.
Projecting signs should not project above the top of the building.
Appropriate materials include wood and metal with carved or applied lettering, or any other material that is
architecturally compatible with the building to which the sign is attached.
Sign supports and brackets should be compatible with the design and scale of the sign and the architectural design
of the building. \\(here appropriate, decorative iron and wood brackets are encouraged.
21
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a The text, copy, or logo face should not exceed sixty (00) percent of the sign face of a projecting sign.
3. Hanging Sign — Hanging signs are similar to projecting signs except that they are suspended below marquee or under a
canopy, making them generally smaller than projecting signs. Hanging signs are used to help define entries and identify
business names to pedestrians.
Where overhangs or covered walkways exist, pedestrian -
oriented hanging signs are encouraged.
w Hanging signs can be particularly useful for storefronts that
have multiple tenants.
Hanging signs should be simple in design and not used to
compete with any existing signage at the site, such as wall
signs.
22
• Window signs should be scaled to the pedestrian rather than vehicles passing by.
• Window signs should be limited to small graphics and text that serve to identify the business name and the product or
type of service the business provides.
• Window signs should not obscure views into a store or place of business.
• The use of nonpermanent materials such as paper is strongly discouraged. Glass- mounted graphics may be applied
by painting, silk screening, or vinyl die -cut forms.
5. Awning Signs — Awning signs are signs painted on an awning above a business door or window,
Signage should be limited to the skirt (valance) of the awning and should not be on the awning face.
Letter color should be compatible with the awning and the building color scheme.
If illuminated, awning sign illumination should be external. Back -lit, translucent signs are prohibited. I- ighting should
be directed downward and should not illuminate the awning.
® To avoid having to replace awnings or paint out previous tenant signs when a new tenant moves in, the use of
replaceable valances should be considered.
23
41 --
s
The shape, design, and color of the awnings should be carefully designed to coordinate with, and not dominate, the
architectural style of the building. Where multiple awnings are used, on the building, the design and color of the sign
awnings should be consistent.
6. Monument Signs — Monument signs should be used only to identify multiple businesses in a commercial development
based on the following criteria:
® One -third square foot of monument sign area per one lineal foot of lot frontage with a maximum of fifty (50) square
feet.
The entire sign structure shall be considered as sign area.
® The sign copy area should not exceed sixty (GO) percent of the background wall area.
All monument signs should contain only the name of the development and /or the names of the businesses.
Monument signs should not encroach into any required landscaped setback area when abutting open areas or
encroach more than one -half the required landscaped setback area when located in front of a building.
9 Sign copy should be back - lighted or indirectly lighted.
W The background wall of the monument sign should not exceed four (A) feet in height.
® A maximum of one sign per development.
The monument sign should be setback a Fninimum of three feet from the property line at a location where the building
1!
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is setback a minimum of ten feet-
0 The sign should not be overly large so that it is a dominant feature of the site.
M Pole and pylon signs are prohibited.
7. Vertical Banner Si gns — As a primary sign only, vertical banner signs shall look like architectural elements of the building
and shall hang from projecting metal brackets of a size and design appropriate to the banner and the architectural
character of the building. Banner signs shall be mounted perpendicular to the face of the facade at both the top and
bottom.
• A maximum of one sign per business storefront.
• The entire sign structure shall be considered as sign area and shall be included in the total sign area allowed.
8. Ternt raN Ba — Banners are limited to two (2) events per year, thirty (30) days maximw7r per event Banners size
shall not exceed 3' -0" x 10' -0 ". The temporary sign application must be filed with the City of Rosemead Planning
Division, and such promotional event and grand opening sign shall not remain placed on a building or any other structure
for more than 30 days from the date it was approved by the City of Rosemead.
Sig Illumination
1. Internal Illumination
1/Vhen signs other than channel letters are internally lit, only the sign copy (worclsAogo) should be illuminated. The
sign background or field should be opaque and of a non- reflective material.
The preferred forms of internally lit signs are those using:
1. Push_ through graphics and text;
2. Standard channel letters, also called back -lit or halo -lit;
3, Reverse channel letters with a halo effect.
25
2. External Illumination
External lighting fixtures that project light on a sign from above or below are strongly encouraged. Light fbctures
supported on the front of the building cast light on the sign and a portion of the facade immediately around the sign.
The visual impact of this should be considered in lighting selection.
a Light fixtures should be simple and unobtrusive in appearance and size.
0 Light fixtures should be positioned as to not obscure the sign's message and graphics.
a Light sources should be shielded and such that the light: source is directed away from passersby. Light sources
should be directed against the sign such that it does not shine onto adjacent property or cause glare for motorists
and pedestrians. Bare light bulbs should not be exposed.
I. L ANDSCAPING
Landscaping should be planned as an integral part of the overall project and considered an important design element in the
plan for any new or redeveloped site. Landscaping should enhance the quality of the downtown by training and softening the
appearance of buildings, screening undesirable views and providing shade.
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General Guidelines
a Well designed and quality landscaping enhances the character of the overall project design.
Landscaped areas should generally incorporate
plantings utilizing a three - tiered system:
1. Ground Covers (including flowering annuals
and perennials)
2. Shrubs and Vines
3. Trees
Planters and pots placed in building recesses and adjacent to blank walls are encouraged. Planters and pots provide
visual interest and color accents and enrich sidewalks, courtyards, and plazas. Planter and pot materials should
complement the building architecture.
R Landscaping should be used to relieve the negative appearance of any solid, windowless elevations.
0 Drought - tolerant plants, native plants and irrigation systems should be utilized whenever possible.
Scale and Spacing
a The choice, placement, and scale of plants should relate to the architectural and site design of the project.
0 Landscaping should be in scale with adjacent buildings and be of appropriate size at maturity.
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Parking Lot Landscaping
Q Landscaping of parking areas is encouraged to avoid direct views of parked vehicles from the public view, minimize
noise, light, exhaust fumes, and other negative effects to pedestrians.
1 \Ihere parking lots abut buildings, landscaping around the base of buildings is encouraged to soften the edge between
the building and parking lot.
Landscaping should also be used to separate parking from buildings and to reduce the visual impact of paved surfaces.
® Parking lot landscaping should accent primary driveways, frame major internal circulation aisles, and highlight pedestrian
pathways.
Parking lots should provide planting islands at the ends of parking rows. They should be planted with shade trees, low
shrubs, and /or ground cover.
fN]C ?R[ tn?2c OPY cl \ade troec IOpa[aA
adalineate ai =les L \ the pad<iny lot
lnm hedpa •� '� .
a�rPan II �
ent trn s I
Incorporate vines along block !hall
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Site Access and Vehicular Circulation
Vehicular entry points to parking lots should include landscaping and incorporate paving accents where the driveway
crosses the public sidewalk.
The number of access driveways to the site should be minimized and located as far as possible from street intersections.
Parking lot access points should not interfere with the function of adjacent roadways.
Access to parking lots should be from commercially developed streets to discourage traffic through residential
neighborhoods.
0 At -grade parking shall not be located between any building and the street frontage.
Site access should promote safety by providing an adequate stacking distance for vehicles between the back of the
sidewalk and the first parking stall or circulation aisle.
0 Vehicular access to corner lot developments shall be from an alley or from a side street.
Access to parking on interior lots shall have only one vehicular access, which shall not be from the street if the lot abuts
an alley. A second vehicular access may be allowed for lots that have a street frontage of three hundred fifty (350) feet
or more and do not abut an alley. Developments on those lots may have additional driveways that are not closer than
three hundred (300) feet apart.
Service and delivery access should be separate from other vehicular and pedestrian access.
29
e,
Parking
W Parking should not be located between the front building wall and the front property line.
0 Parking should be located behind buildings whenever possible.
On -site drop -off areas should be adjacent and parallel to streets and /or drive aisles to allow vehicles to get out of the
main flow of traffic and stop. These include bus stops and pedestrian pick -up /drop -off areas parking lots to the rear of
buildings, along alleys, or on side streets to avoid conflicts on major streets. When this is not possible, design the
primary entry to the lot with patterned concrete or pavers to differentiate it from the sidewalk.
The provision of safe, convenient pedestrian links between parking areas and businesses is an important element in
enhancing the vitality of downtown. Parking areas should be linked directly to public sidewalks, pedestrian walkways,
mid -block paths, alleys, or open space areas. Driveways should be kept to the absolute minimuiYi number and width
required for the project.
Clearly defined pedestrian walkways or paths should
be provided from parking areas to primary building
entrances. Design walkways and parking lots so that
pedestrians will not have to cross parking aisles and
landscape islands to reach building entries. Raised
walkways, decorative paving, landscaping, and /or
bollards should be used to separate pedestrians from
vehicular circulation to the maximum extent possible.
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Parking structure facades shall contain sufficient detail to break up the overall massing of the structure.
0 The parking structure shall not dominate the site and should be placed on the projec('s interior whenever possible.
M The inclusion of retail, commercial or office uses are encouraged at the ground floor or parking structures.
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Trash enclosures and mechanical equipment screens shall be architecturally compatible with the building design.
Trash enclosures shall be completely sealed, and shall be an integral part of the building design and be of the same
architectural style of the development. It shall be constructed of a decorative material that matches the building
architecture. The trash enclosure shall have steel self - closing and self - latching doors with a solid cover. The trash area
must be maintained and the opaque doors shall be closed at all times.
Outdoor seating is highly encouraged with remodels and new construction, with the exception that the Americans with
Disabilities Act (ADA) shall comply.
No permanent seats or structures shall be placed in the public right -of -way without the review and approval of the City
Engineer.
Outdoor seating furniture shall be a minimum of ten (10) feet from the nearest transit stop.
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Any outdoor dining area may be separated from the sidewalk only with planters, shrubs, or fencing with a maximum
height of forty -two (42) inches.
Ma f'UBUC SIDEWALK
The following shall apply to public sidewalks:
1. The minimum building setback shall be twelve (12) feel: as measured from the curb face, and shall be in the form
of both existing right -of -way and a recorded pedestrian access and utility easement;
2. The minimum building setback area shall include a minimum seven (7) -foot wide detached sidewalk (clear zone)
and a minimum five (5) -foot wide parlanray (amenity zone) adjacent to all streets. The amenity zone shall be
located between the curb face and the clear zone. The clear zone shall be located between the building and the
amenity zone;
3. The sidewalk in the clear zone shall be constructed of concrete, comply with ADA accessibility standards and be
subject to the review of the City Engineer,
4. The clear zone shall be unobstructed by any permanent or nonpermanent element for a minimum width of seven
(7) feet and a minimum height of eight (8) feet; and
5. The amenity zone shall include street trees, landscaping, public signs, public art, street lighting, street furniture,
and other pedestrian - oriented amenities, as appropriate.
32
Utility lines to a development from the building to the property line, including but not limited to electric,
communications, street lighting and cable television shall be placed underground.
Utility lines within the right -of way shall be placed underground to the maximum extent practicable. The
requirements of this section may be waived by the City Council upon recommendation from the City Engineer if it
is determined that topographical, soil or arty other conditions make such underground installations unreasonable
or impractical.
Ivy -It is recommended as a graffiti - deterrent. It minimizes the requirements of costly graffiti removal programs and the unsightly
results of non - matching surface painting.
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Green design encourages sustainability while reducing the impact of development on the natural and urban environment.
Green design has many benefits, including reduced consumption of natural resources, decreased pollution and waste, and less
demand on local infrastructure. Green design can also improve the comfort and health of building occupants and result in cost
savings.
The following types of green building practices are encouraged:
a. Developments that use materials composed of renewable, rather than nonrenewable resources (green construction
materials).
33
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b. Developments that construct buildings that exceed minimum statewide energy construction requirements beyond Title
24 energy requirements.
c. Developments that employ passive healing and cooling design strategies to the maximum extent feasible. Strategies to
be considered include orientation; natural ventilation, including cross- ventilation in residential units, high insulation
values, energy efficient windows including high performance glass, light - colored or high- albedo (reflective) roofing and
exterior walls, window shading, and landscaping that provides shading during appropriate seasons.
d. Landscape design must incorporate energy and water consentation measures, and comply with RMC Chapter 13.08
Water Efficient Landscaping where applicable.
34
This section is intended to be used as a planning tool for public projects. These guidelines contain concepts, graphic material,
recommendations and design guidance, which can aid in the implementation of public area improvernents. This section
identifies streetscape design elements, landscaping, intersection enhancements, entry treatment, public open space, right -of-
way detail, and other unique public features within Downtown Rosemead.
Public Improvements
1 Gateways
Gateways provide a sense of arrival and provide a sense of character of the community. l he visual design of gateways
should be attractive as well as functional, conveying a ceremonial sense of entry that reflects the area's desired image
and identity. Gateways and entryways should be designed to create a high quality visual environment for the public.
These sites can provide an opportunity for architectural features, monuments, public art, banners, flags, signage,
flowers, fighting features, trees, and other landscaping.
2. Intersection Enhancements
Intersections in Downtown Rosemead are where the paths of people and vehicles come together. Intersections in the
Downtown should aim to achieve the following primary functions:
F Make pedestrians as visible as possible;
0 Make pedestrian and motorist actions as predictable as possible;
35
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0 Minimize the width of roadway that pedestrians must cross; and
0 Slow vehicular traffic.
3. Roadway Medians
Roadway medians provide a visual separation between driving lanes and help direct traffic. They also provide an
opportunity to add aesthetic quality to Downtown Rosemead. Medians are an effective method of making a streetscape
more pedestrian friendly. They can visually break -up large expanses of street pavement, provide islands of refuge at
pedestrian crossings and create additional opportunities for landscaping and art.
4. Pavinca
The texture and color of ground level areas is an essential visual element of the urban sifeetscape. Special paving
treatment should be used at major intersections and medians to unity and strengthen the downtown's identity.
5. Free - standing Potted Plants
Buildings which are not set back from the right -of -way and buildings vvith blank walls have an opportunity to soften their
street frontage with landscape by incorporating the use of potted shrubs and trees. Temporary plantings such as these
must be approved by the City when they are placed in the public right -of -way. It is the property owner and business
owner's responsibility to maintain the potted plants.
We
9
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Potted Plants accentuate entries and
corridors.
6. Street Pole Banners
The purpose of the street pole banners is to add life and color to the Downtown's streetscape, while at the same tirne,
promoting special events and other cultural or sporting activities of benefit to the City. The light pole brackets have already
been installed on the existing light poles within Downtown Rosemead. The following should apply to street pole banners:
® Banner Size — 3' X 6'
® Banners should be colorful, fun, and simple in design and text to quickly convey a message. Text should be
limited to one -third of the banner area to create a more attractive and dramatic design. Event banners shall be
removed within 1 -3 days of the completion of the event.
® Banners announcing community events may also be hung on the light poles.
M
Use potter! plants for Plsfrallnterest
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Banners are an opportunity for public art /to use local artists.
W Fabric banners should be made of high quality fabric, and removed immediately when loose, frayed, or faded.
7. Street Furniture
Street furnishings can enliven and provide variety to outdoor spaces used by the public. They serve an aesthetic and
utilitarian function. Street furniture includes all items placed within the public right -of -way, such as benches, bus
shelters, trash receptacles, plant containers, tree grates and guards, bicycle racks, bollards, kiosks and fountains.
8. Street Light
Street lighting can add an aesthetic value and provide safety for Downtown Rosemead. Streetlight poles are one of the
most important elements that establish the look and character of the street. Currently, there are two types of lighting that
are utilized in the Downtown Rosemead and will continue to remain. The most dominant is a light mounted on a single
arched metal arm and attached to a pole structure. The light pole is approximately 30 feet high. The second is a dual
light pole structure, which is approximately 20 feet high.
9. S treet Trees
The existing Australian Willow trees will romain and be pruned to maintain line -of -sight visibility to the store signs.
0
Public art enriches the lives of citizens and visitors in a number of ways. Public art in Downtown Rosemead should:
1. Enhance an experience of being in a public space
2. Create a sense of place
3. Contribute to the visual character of the community
4. Give visual expression to local values and cultural diversity
5. Foster collective memory and can give meaning to a place recalling local history
6. Further the community's sense of spirit and pride
One of the ways to expand the opportunity for art is to take it beyond the decorative elements to the functional elements. It is
possible and advisable to incorporate art into functional items. This will further create the authentic and celebratory experience
we want for the downtown. Streetscape elements, such as light poles, manhole covers, sidewalks, tree grates, tree guards and
street furniture are all suitable elements for artistic expression.
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Description
Cost
Unit
Unit Cost
Subtotal
Total
A. Entry Gateways (walnut Grove Ave. and
Rosemead Blvd.)
$171,750
each
(Estimate based on
• Gateway Arch
survey of four cities)
• Gateway Monument
$4,550
each
B. Potted Plants
• Large
$140+
each
• Medium
$110+
each
• Small
$65+
each
Cost Estimate from San Gabriel Nursery. Prices vary, depending on type of pots and type of plant species.
City of Alhambra has a contract with San Gabriel Nursery for all their potted plants. Spoke with Michelle from City of Alhambra
Public Works Department and maintenance takes place twice a week by their maintenance crew.
M
G. Street Pole Banners
® Existing valley Blvd. Banners
$79.50
each
(Must purchase in
quantities of 100 -120)
® Labor Cost (Install /Take Down) for
$50
each
Sma Banners
® Labor Cost (Install/Take Down) for
$75
each
Large Banner
D. Street Trees
Tree Cutout (cut and remove existing
$125
each
concrete) — 36°
® Tree Installation (plant tree, drainage
$350
each
and in stall soil) — 24 box
Tree Installation (plant tree, drainage
$740
each
and install soil) — 36" b ox
D. Street Furniture
w Decorative Trash Enclosure (similar to
$1,250
each
enclo on Garve Avenue)
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Non- Prevailing
prevailing Wage
Description
Unit
Wage Cost Per
Subtotal
Total
Unit
Cost Per Unit
A. Paving
• Asphalt Paving 2°
s.f.
$1.80
$2.52
• Asphalt Paving 4"
s.f.
$3.00
$4.20
• Paving Removal
s.f.
$1.00 -$1.25
B. Lighting
• Flood Lights
each
$400.00
$560.00
• Exterior Wall Lights
each
$225.00
$315.00
C. Landscaping
• Trees (1 gallon)
each
$125.00
$175.00
-
--
• Trees (24 "bo))
each
$400.00
$560.00
42
• Shrubs (5 gallon)
each
$35.00
$49.00
• Shrubs (15 gallon)
each
$70.00
$98.00
• Irrigation
S.f.
$3-50
$4.90
D. Block Wall
Block Wall (6' high)
$10.50
Stucco
S-f.
$
Elastomeric Paint
S.f.
E. Doors
® Wood Door and Frame
each
$900.00
1,260.00
® Aluminum Glass Door
each
$1,200.00
$1,680.00
F. Windows
• Aluminum/Glass Storefront
S.f.
$25r00
$35.00
• Window
per
$500.00-$700.00
$700.00-$980.00
opening
43
A
MI
per
$800M-$1,200.00
$1,120.00-$1,680.00
• Tempered Glass Window
opening
per
$2,000-$3,000
$2,800M-$4,200M
® Window -Large Openings
opening
G. Exterior Building Wall
s.f.
$25.00
$35,00
* Repair Stucco
s.f.
$2.25
* Paint
$315.6-0—
* Awning
H. Awnings
Canvas
I. Parking Lot Striping
• Striping
s.f.
• Wheel Stops
s.f.
Additional
S.f.
MI
EXHIBIT "C"
CC RESOLUTION 2011 -21
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ROSEMEAD, COUNTY OF LOS ANGELES, STATE OF CALIFORNIA,
APPROVING THE DOWNTOWN ROSEMEAD DESIGN GUIDELINES.
WHEREAS, the City of Rosemead proposes to adopt Downtown Design
Guidelines for Downtown Rosemead, located on Valley Boulevard between Walnut
Grove Avenue and Rosemead Boulevard. The guidelines are intended to supplement
the Rosemead Municipal Code and would be used during the development approval
process and are intended as a reference point of expectations of quality development.
The principle design criteria and architectural styles represented in the document are
meant to assist in the design, development, and implementation of quality architecture
and site planning. Use of these guidelines will ensure that new development and
redevelopment upholds a commitment to high - quality development in the City of
Rosemead; and
WHEREAS, the City Council has determined that there is a need for downtown
design guidelines to protect the public health, safety, and welfare of the community at
large; and
WHEREAS, the City Council has determined that the downtown design
guidelines provide superb guidance on design, development, and implementation of
quality architecture and site planning; and
WHEREAS, on May 12, 2010, two hundred eighty -two (282) notices were mailed
to all owners of real property as shown on the latest equalized assessment roll within
300 feet from the proposed downtown location, , in addition to notices posted in six (6)
public locations, specifying the availability of the proposal, plus the date, time, and
location of the public hearing , and on May 13, 2011, the notice was published in the
San Gabriel Valley Tribune; and
WHEREAS, the Planning Commission held a duly noticed public hearing on May
2, 2011, to consider the approval, at which time all persons wishing to testify in
connection with the Downtown Rosemead Design Guidelines were heard; and
WHEREAS, on May 2, 2011, the Planning Commission of the City of Rosemead,
recommended that the City Council consider approving the Downtown Rosemead
Design Guidelines; and
WHEREAS, the City Council held a duly noticed public hearing on May 24, 2011,
to consider approving the Downtown Rosemead Design Guidelines, at which time all
persons wishing to testify in connection with the guidelines were heard; and
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NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF ROSEMEAD
HEREBY FINDS, DECLARES, AND RECOMMENDS AS FOLLOWS:
SECTION 1 . The Rosemead City Council adopted a General Plan update and
certified an accompanying Program Environmental Impact Report (Program EIR) on
October 14, 2008. The certified Program EIR provided a program -level assessment of
the environmental impacts resulting from development pursuant to land use policy and
implementation of the goals and policies set forth in all chapters of the updated General
Plan, as well as the long -term implementation of the General Plan through a revised
Zoning Code. The Downtown Rosemead Design Guidelines is consistent with the
Program EIR, and pursuant to Public Resources Code 21083.3 and CEQA Guidelines
sections 15162, 15168, and 15183 are exempt from the requirement that additional
environmental documentation be prepared.
SECTION 2 . The CITY COUNCIL HEREBY APPROVES the Downtown
Rosemead Design Guidelines, attached hereto and incorporated herein by reference.
SECTION 3. The Mayor shall sign this resolution and the City Clerk shall attest
to the adoption thereof.
PASSED, APPROVED AND ADOPTED this 24th day of May, 2011.
Steven Ly, Mayor
ATTEST:
Gloria Molleda, City Clerk
APPROVED AS TO FORM:
Rachel Richman, City Attorney
FA
CERTIFICATION
I hereby certify that the foregoing is a true copy of a resolution adopted by the City
Council of the City of Rosemead at a meeting held on the 24th day of May, 2011 by the
following vote:
YES:
NO:
ABSENT:
ABSTAIN:
Gloria Molleda, City Clerk