CC - 2011-21 - Downtown Rosemead Design GuidelinesRESOLUTION 2011 -21
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ROSEMEAD, COUNTY OF LOS ANGELES, STATE OF CALIFORNIA,
APPROVING THE DOWNTOWN ROSEMEAD DESIGN GUIDELINES.
WHEREAS the City of Rosemead proposes to adopt Downtown Design
Guidelines for Downtown Rosemead, located on Valley Boulevard between Walnut
Grove Avenue and Rosemead Boulevard. The guidelines are intended to supplement
the Rosemead Municipal Code and would be used during the development approval
process and are intended as a reference point of expectations of quality development.
The principle design criteria and architectural styles represented in the document are
meant to assist in the design, development, and implementation of quality architecture
and site planning. Use of these guidelines will ensure that new development and
redevelopment upholds a commitment to high - quality development in the City of
Rosemead; and
WHEREAS, the City Council has determined that there is a need for downtown
design guidelines to protect the public health, safety, and welfare of the community at
large; and
WHEREAS, the City Council has determined that the downtown design
guidelines provide superb guidance on design, development, and implementation of
quality architecture and site planning; and
WHEREAS, on May 12, 2010, two hundred eighty -two (282) notices were mailed
to all owners of real property as shown on the latest equalized assessment roll within
300 feet from the proposed downtown location. In addition, notices were posted in six
(6) public locations, specifying the availability of the proposal, plus the date, time, and
location of the public hearing, and the notice was published in the San Gabriel Valley
Tribune on May 13, 2011; and
WHEREAS, the Planning Commission held a duly noticed public hearing on May
2, 2011, to consider the approval of the Downtown Design Guidelines to the Rosemead
City Council and, at which time, all persons wishing to testify in connection with the
Downtown Rosemead Design Guidelines were heard; and
WHEREAS, the City Council held a duly noticed public hearing on May 24, 2011,
to consider approving the Downtown Rosemead Design Guidelines, at which time all
persons wishing to testify in connection with the guidelines were heard.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF ROSEMEAD
HEREBY FINDS, DECLARES, AND RECOMMENDS AS FOLLOWS:
SECTION 1 . The City Council adopted a General Plan update and certified an
accompanying Program Environmental Impact Report (Program EIR) on October 14,
1
2008. The certified Program EIR provided a program -level assessment of the
environmental impacts resulting from development pursuant to land use policy and
implementation of the goals and policies set forth in all chapters of the updated General
Plan, as well as the long -term implementation of the General Plan through a revised
Zoning Code. The Downtown Rosemead Design Guidelines is consistent with the
Program EIR, and pursuant to Public Resources Code 21083.3 and CEQA Guidelines
sections 15162, 15168, and 15183 are exempt from the requirement that additional
environmental documentation be prepared.
SECTION 2 . The City Council hereby approves the Downtown Rosemead
Design Guidelines, attached hereto and incorporated herein by reference.
SECTION 3. The Mayor shall sign this resolution and the City Clerk shall attest
to the adoption thereof.
PASSED, APPROVED AND ADOPTED this 24th day of May, 2011.
ven Ly, Mayor
City of Rosemead, California
ATTEST:
"'� ma Ate,
Gloria Molleda, City Clerk
City of Rosemead, California
APPROVED AS TO FORM:
achel H. Richman, City Attorney
Burke, Williams & Sorensen, LLP
1)
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES ) SS.
CITY OF ROSEMEAD )
I, Gloria Molleda, City Clerk of the City of Rosemead, do hereby certify that the foregoing
Resolution No. 2011 -23 being:
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ROSEMEAD ALLOWING CERTAIN
CLAIMS AND DEMANDS IN THE SUM OF $530,737.73 NUMBERED 101259 THROUGH 101271
AND 73532 THROUGH 73672
was duly and regularly approved and adopted by the Rosemead City Council on the 24th of May,
2011, by the following vote to wit:
Yes: Alarcon, Armenta, Clark, Low, Ly
No: None
Abstain: None
Absent: None
Gloria Molleda
City Clerk
TO: THE HONORABLE MAYOR AND CITY COUNCIL
FROM: JEFF ALLRED, CITY MANAGER
DATE: MAY 24, 2011 1
SUBJECT: DOWNTOWN DESIGN GUIDELINES
Summary
The City of Rosemead proposes to adopt Downtown Design Guidelines for Downtown
Rosemead, located on Valley Boulevard between Walnut Grove Avenue and Rosemead
Boulevard. The guidelines are intended to supplement the Rosemead Municipal.Code
and would be used during the development approval process, and are intended as a
reference point of expectations of quality development. The principle design criteria and
architectural styles represented in the document are meant to assist in the design,
development, and implementation of quality architecture and site planning. Use of
these guidelines will ensure that new development and redevelopment upholds a
commitment to high - quality development in the City of Rosemead.
On May 2, 2011, the Planning Commission was presented with the Draft Downtown
Rosemead Design Guidelines and adopted Resolution No. 11 -06 recommending
approval of Resolution No. 2011 -21 to the City Council. The Planning Commission staff
report, Resolution No. 11 -06, and draft meeting minutes are attached to this report as
Attachments C, D, and E, respectively.
Staff Recommendation
It is recommended that the following actions are taken:
1. The City Council hold the noticed public hearing, receive public comment; and
2. The City Council adopt Resolution No. 2011 -21 (Exhibit "A "), approving the
Downtown Rosemead Design Guidelines.
BACKGROUND
The City's Strategic Plan for 2010 and 2011 includes a directive to form a subcommittee
with representation from the City Council and the Planning Commission to work with
staff on drafting potential plans for the Downtown Rosemead.
On April 13, 2010, the City Council appointed a Downtown Rosemead Subcommittee
consisting of two City Council Members (then Mayor Margaret Clark and Council
Member Steven Ly), with representatives of the Planning Commission (Commissioner
Joan Hunter and Commissioner Diana Herrera), and Community Development
City Council Meeting
May 24, 2011
Pace 2 of 3
Department staff to discuss the development of potential improvement plans for
Downtown Rosemead.
Over the last several months, the Downtown Subcommittee has met numerous times to
discuss design elements and features that can be incorporated into the design
guidelines for Downtown Rosemead. Based on the subcommittee's comments and
recommendations, staff drafted the Downtown Rosemead Design Guidelines and
presented it to the Planning Commission on May 2, 2011. Staff has incorporated the
Planning Commission's comments and recommendations into the Downtown
Rosemead Design Guidelines, attached as Exhibit "B."
ANALYSIS
The establishment of Downtown Design Guidelines is to provide a foundation for
preserving Rosemead's Central Business District and guiding development and
redevelopment within the downtown area. The guidelines are intended to ensure that
new development reinforces community identity and a sense of place. The Downtown
Rosemead Design Guidelines will provide a framework with which the City of
Rosemead and respective property owners can work together to improve the quality of
the downtown.
The Downtown Rosemead Design Guidelines are proposed to achieve the following
objectives:
1. Upgrade the image of the City's Downtown area by coordinated public and
private improvements.
2. Consider privacy, noise, light (glare), and traffic intrusion.
3. Consider scale and character of adjacent uses and demonstrate sensitivity to the
influences of surrounding area.
4. Stimulate future private investment.
5. Make the best use of under - utilized properties.
6. Facilitate and encourage pedestrian activity.
7. Utilize landscaping as an integral component to overall project design.
8. Design building forms and elevations that contribute to the overall quality of the
built environment.
9. Consider scale and character of adjacent uses and demonstrate sensitivity to the
influences of the surrounding area.
10. Encourage private rehabilitation through application of the Designs Guidelines.
ENVIRONMENTAL DETERMINATION
The Rosemead City Council adopted a General Plan update and certified an
accompanying Program Environmental Impact Report (Program EIR) on October 14,
2008. The certified Program EIR provided a program -level assessment of the
environmental impacts resulting from development pursuant to land use policy and
implementation of the goals and policies set forth in all chapters of the updated General
Plan, as well as the long -term implementation of the General Plan through a revised
Zoning Code. The Downtown Rosemead Design Guidelines is consistent with the
Program EIR, and pursuant to Public Resources Code 21083.3 and CEQA Guidelines
City Council Meeting
May 24, 2011
Pape 3 of 3
sections 15162, 15168, and 15183 are exempt from the requirement that additional
environmental documentation be prepared.
LEGAL REVIEW
The attached City Council Resolution No. 2011 -21 has been reviewed and approved by
the City Attorney.
PUBLIC NOTICE PROCESS
This item has been noticed through the regular agenda notification process, which
includes a 300' radius public hearing notice to two hundred eighty -two (282) property
owners, publication in the San Gabriel Valley Tribune, and postings of the notice at the
six (6) public locations.
Preeppa`red�by: e
"° J �'"
Lily Trinh
Assistant Planner
Submitted by:
vl Y / U , � ,We
Stan Wong &3r
Community Development Director
Exhibits:
A. City Council Resolution No. 2011 -21
B. Downtown Rosemead Design Guidelines
C. Planning Commission Staff Report, May 2, 2011
D. Draft Minutes from May 2, 2011
E. Planning Commission Resolution No. 11 -06