CC - Item 8A - City Transportation Program EnhancementsROSEMEAD CITY COUNCIL
STAFF REPORT
TO: THE HONORABLE MAYOR AND CITY COUNCIL
FROM: JEFF ALLRED, CITY MANAGER
DATE: JULY 26, 2011
SUBJECT: CITY TRANSPORTATION PROGRAM ENHANCEMENTS
SUMMARY
The City of Rosemead offers residents a public transportation program that includes
curb -to -curb and fixed route shuttle services. Over the past several months, the City's
Transportation Working Group (comprised of a City Council representative, Planning
Commissioner, Traffic Commissioner, and staff) developed recommendations to
enhance the fixed route portion of the transportation system. The Working Group also
asked that the Traffic Commission and Planning Commission review and provide input
on these recommendations prior to the City Council's consideration of this item. Both
Commissions have reviewed this item and expressed support for the proposed
enhancements.
Staff Recommendation
It is recommended that the City Council:
1. Concur with the Planning and Traffic Commission recommendations to
implement the proposed enhancements to the City Transportation Program
starting in September 2011;
2. Adopt City Council Resolution No. 2011- 39 (Attachment 1) appropriating funds
and authorizing the City Manager or designee to execute necessary contract
amendments to implement the proposed service enhancements; and
3. Authorize the staff proceed with improvements to existing transit drop -off areas
at the Rosemead Community Recreation Center and at Rosemead Place
Shopping Center.
BACKGROUND
The City's transportation contractor, Southland Transit Inc. provides fixed route and
demand responsive services for Rosemead residents. This includes the management
and operation of the City's Dial -A -Ride service and the Rosemead Explorer, a fixed
route transit service within City limits.
APPROVED FOR CITY COUNCIL AGENDA:
City Council Meeting
July 26, 2011
Page 2 of 4
Rosemead Dial -A -Ride
The Rosemead Dial -A -Ride provides primarily advance - reservation, curb -to -curb
demand responsive transportation to senior residents age 55 and above and individuals
with disabilities as certified by City staff. A request for service may be made up to 14
days in advance of the service day or may be set up as recurring appointments for trips
made for the same day and time each week (i.e. doctor's appointments, grocery
shopping trips). Same day and immediate trip requests are accommodated if capacity is
available.
Dial -A -Ride service operates the following days and hours:
Weekdays (Monday — Friday): 6:00 am — 7:00 pm
Weekends (Saturday and Sunday): 6:00 am — 7:00 pm
Holidays: 8:00 am — 4:00 pm
The Dial -A -Ride service operates 365 days a year, with reduced operation of only one
(1) vehicle on these holidays: New Year's Day, Memorial Day, July 4 Labor Day,
Thanksgiving Day, and Christmas Day. The City reserves the right to direct the
operation of reduced levels of service on unofficial holidays and during holiday periods.
City policy requires that service be provided on request to any origin or destination
within five miles of the City's limits. In addition, residents may utilize the service for
medical appointments to Kaiser Hospital in Baldwin Park and Huntington Memorial in
Pasadena. Fares for these services are $0.50 per trip for seniors and disabled
residents and no cost for sight- impaired residents and aides.
Rosemead Explorer
The Rosemead Explorer is a general public, community fixed route service operating bi-
directional on a single route through the city.
Explorer services operate the following days and hours:
Weekdays (Monday - Friday): 11:00 am — 8:00 pm
Weekends (Saturday and Sunday): 10:00 am — 5:00 pm
City Policy requires that shuttle services operate year- around, with the exception of
Christmas Day, Thanksgiving Day and New Year's Day. Two shuttle vehicles operate
during each of these active periods. Fares for these services are affordable and
straightforward, costing $0.50 per trip for the general public and no cost for seniors,
disabled persons, and children under 5 years of age.
Transportation Working Group Proposed Enhancements
Over the past several months, the City's Transportation Working Group (comprised of a
City Council representative, Planning Commissioner, Traffic Commissioner, and staff)
developed recommendations to enhance the fixed route portion of the transportation
system. These enhancements are designed to expand operating times for the Explorer
Service and also provide a "Commuter Connection" to the local El Monte Transit Center
and Metrolink Station. All enhancements would be funded using transportation
City Council Meeting
July 26, 2011
Page 3 of 4
revenues and would not rely on general fund contributions The proposed
enhancements are described in greater detail below for your consideration:
Rosemead Explorer Service Hours
Hours of service for the Rosemead Explorer would be extended on weekday mornings.
Currently, the service starts at 11 AM on weekdays. The proposed improvements
would allow school -aged children to take the Explorer to school sites (i.e. Rosemead
High School) in the morning and would allow commuters the opportunity to connect to
the El Monte Transit Center (via the proposed Commuter Connection described below).
The estimated annual cost to implement these improvements $86,433 annually. If
approved by the City Council, the expected start date would be September 1.
Rosemead Commuter Connection
This service would allow residents to connect from the Rosemead Place Shopping
Center to both the El Monte Transit Center and the El Monte Metrolink Station. The
proposed service would be geared towards residents that commute to work. It is
expected that this service would provide connections to other nearby public
transportation services via Metrolink and Metro bus lines (including Downtown Los
Angeles and Long Beach, among others).
Monday- Friday
Saturday - Sunday
Current Hours of Operation
11 AM - 8 PM
10 AM - 5 PM
Proposed Hours of
Operation
5 AM - 8 PM
10 AM - 5 PM
The estimated annual cost to implement these improvements $86,433 annually. If
approved by the City Council, the expected start date would be September 1.
Rosemead Commuter Connection
This service would allow residents to connect from the Rosemead Place Shopping
Center to both the El Monte Transit Center and the El Monte Metrolink Station. The
proposed service would be geared towards residents that commute to work. It is
expected that this service would provide connections to other nearby public
transportation services via Metrolink and Metro bus lines (including Downtown Los
Angeles and Long Beach, among others).
The estimated annual cost to implement these improvements $34,297 annually. If
approved by the City Council, the expected start date would be September 1.
Transit Stop Enhancements
Both the Rosemead Community Recreation Center and the Rosemead Place Shopping
Center currently house transit stops for the City's transportation program. Proposed
improvements include the installation of new bus shelters to enhance the aesthetics and
provide additional amenities to bus riders (solar lighting, covered seating areas, trash
receptacles, route maps, etc).
Monday - Friday
Proposed Morning
Hours of Operation
6 AM - 9 AM
Proposed Evening
Hours of Operation
4 PM - 7 PM
The estimated annual cost to implement these improvements $34,297 annually. If
approved by the City Council, the expected start date would be September 1.
Transit Stop Enhancements
Both the Rosemead Community Recreation Center and the Rosemead Place Shopping
Center currently house transit stops for the City's transportation program. Proposed
improvements include the installation of new bus shelters to enhance the aesthetics and
provide additional amenities to bus riders (solar lighting, covered seating areas, trash
receptacles, route maps, etc).
City Council Meeting
July 26, 2011
Paqe 4 of 4
Additionally, route maps /schedules would be installed at 12 heavily used bus stop
locations to provide residents with more information related to Rosemead transit
services.
FINANCIAL REVIEW
Funding for the proposed transit service enhancements would come from available
transportation funds, including Proposition C and Proposition A. The total financial
impact of enhancing services is projected as follows:
Service Enhancements
Description
Annual Cost
Explorer Hours Expansion
$
86,433
Commuter Connection Service
$
34,297
Program Marketing
$
10,000
Total Annual Cost
$
130,730
Infrastructure Enhancements
Description
One -Time Cost
Rosemead Place Bus Stop
$
20,000
RCRC Bus Stop
$
20,000
Route /Schedule Maps (12 locations)
$
7,500
Total One -Time Cost
$
47,500
ENVIRONMENTAL REVIEW
The project is categorically exempt from the California Environmental Quality Act
(CEQA) pursuant to Section 15301 (c) of the CEQA Implementing Guidelines.
PUBLIC NOTICE
This - agenda item has been noticed through the regular agenda notification process.
Prepared-by:
_Ok�
Chris Marcarello
Public Works Director
Attachments:
(1) Resolution 2011 -39
(2) Transit Improvement Option Tables
(3) Transportation Program Brochure
ATTACHMENT
RESOLUTION NO. 2011- 39
A RESOLUTION OF THE ROSEMEAD, CALIFORNIA CITY COUNCIL
APPROPRIATING $178,230 FOR ENHANCEMENTS TO THE CITY OF ROSEMEAD
TRANSPORTATION PROGRAM
WHEREAS, after completing a competitive request for proposal process, the City
Council approved an agreement with Southland Transit, Inc. to provide transportation
services from July 1, 2008 to June 30, 2013;
WHEREAS, the City's public transportation program includes curb -to -curb and fixed
route shuttle services;
WHEREAS, the City formed a Transportation Working Group to monitor the
performance of transportation programs and develop recommendations to help enhance
services available to Rosemead residents;
WHEREAS, the City desires to expand hours /services to its Rosemead Explorer
fixed route shuttle service, create a Commuter Connection service for Rosemead
residents, and install amenities to improve bus stop locations;
WHEREAS, Southland Transit has met with the City Transportation Working Group
and agreed to terms and service level enhancements for the City of Rosemead
transportation program;
WHEREAS, the City will utilize undesignated transportation monies to fund service
enhancements to the City's transportation program starting on September 1, 2011;
WHEREAS, the City authorizes the City Manager, ordesignee to execute necessary
documents to implement the desired transportation program enhancements;
ATTACHMENT
NOW THEREFORE, the following account number and appropriation are amended
to include the amounts listed in the following table:
Org Mject /Acct
Pro'/Fund
' Description
Increase Decrease
Transfer:
215 -30505
Transfer from Proposition A Funds
$130,730
220 -30505
Transfer from Proposition C Funds
$47,500
Expenditure:,
215 3040
5470
Transportation Services
$120,730
215 3040
5440
Advertising
$ 10,000
220 3040
5815
Improvements Other Than Buildings
$ 47,500
The additional appropriation is made a part of the approved FY 2011 -12 budget as though
it were a part of the initial approved budget fully set forth.
PASSED, APPROVED and ADOPTED this 26 « ' day of July 2011.
Steven Ly, Mayor
ATTEST:
Gloria Molleda, City Clerk
City of Rosemead
Transit Improvement Options
Operational Impr
Updated: 7/11/2011
.1[]t . , ;;
Imp�ovement_,Option
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0 , �1*Nt �,; !�.
'� Discussioni I1,a (�
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q� Estimated Cost-
Needed ,Actions /
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n
Implementation Timing`
• Could be implemented in
Presently, the Explorer operates Monday- Friday
September 2011 if approved
Extend Rosemead Explorer
11:00 am to 8:00pm and Sat/Sunday from
• Pilot would run through June
Service Hours
10:00am to 5:00pm. To facilitate commute and
Annual cost of $86,433
30, 2012
school trips, this option would begin weekday
• Marketing program would
services (except holidays) at 5:00am.
inform public and existing
riders of new service
Annual cost of $34,297
Commuter Connection to
Service would operate from Rosemead Square
in addition to cost of
El Monte Metro and
on the hour to the El Monte Metro Terminal and
Extended Explorer
Same as with Extended Hours
Metrolink Stations
Metrolink Station Monday- Friday during peak
service hours above
am /pm hours only.
[Total = $120,730/yr]
• Marketing will use local media
Marketing Program for
Marketing program will be needed to inform
Estimated Cost of
and existing City facilities and
Operational Improvements
Rosemead residents and existing riders of the
marketing program
communications
new services.
$10,000
• Campaign begin 30 days prior
to service initiation
City of Rosemead
Transit Improvement Options
Infrastructure Improvements
Updated: 7/11/2011
Improvement,` Option
o II "
iscussion
Estimated Cost
Needed Actions/
9m Iementation.Timin
Shelters at 55 Explorer bus stops within the city
were upgraded in 2007. It is recommended that
Institute Regular
cleaning /maintenance levels be increased to
Annual cost estimated
Cleaning program could begin
Cleaning /Maintenance of
improve the appearance, use and acceptance
by City staff at $30,000.
upon Council approval.
Rosemead Bus Shelters
of shelters by adjacent residential and
commercial neighbors.
Work will be done by City Public Works staff.
City has met with Rosemead
Square management
Install Shelter at Rosemead
A wide range of design options exist for a free-
$20,000 - $40,000
regarding installation of shelter
Square Terminal
standing shelter, with or without solar lighting,
installed, depending on
with positive response.
seating and trash receptacle.
design and amenities
• Procurement and installation
expected to be less than 1
year from decision to proceed.
Construct Transit Drop -off
The drop -off area at the Center has no shelter
$20,000 - $80,000
City staff to coordinate
Area at Rosemead
for those being dropped off or awaiting pick -up.
installed, depending on
shelter /drop -off project with the
Community Recreation
A shelter could be added as part of the civic
the design, amenities
civic center improvement project.
Center
center redesign presently under way.
and hardscape.
Posting Explorer route and schedule information
Estimated cost of $240 -
Install Route and Schedule
at key stops will improve awareness of the
$400 per stop for holder
Estimated at 5 -6 months to
Information at Selected
services and attract new riders through readily-
plus install and graphics
procure and install the information
Rosemead Explorer Stops
available info on how to use the services.
holders and develop the
Posted information will need to be multi - lingual
Cost for 12 stops would
information to be posted.
and also in braille.
be $4800 - $7400