CC - Item 7B - Second Reading of Ordinance 916 for Revised Regulations Pertaining to Signs on Public PropertyROSEMEAD CITY COUNCIL
STAFF REPORT
TO: THE HONORABLE MAYOR AND CITY COUNCIL
FROM: JEFF ALLRED, CITY MANAGER
DATE: JULY 26, 2011
SUBJECT: ORDINANCE 916— SECOND READING: MUNICIPAL CODE
AMENDMENT 11 -02, AMENDING THE ROSEMEAD CODE TO REVISE
REGULATIONS PERTAINING TO SIGNS ON PUBLIC PROPERTY IN
THE CITY
SUMMARY
On July 12, 2011, the City Council introduced Ordinance No. 916, approving municipal
code amendment 11 -02, amending Section 17.104.050 relating to signs on public
property in the City of Rosemead. Ordinance No. 916 is now before Council at the
required second reading for adoption.
Staff Recommendation
Staff requests that City Council ADOPT Ordinance No. 916 at its second reading.
PUBLIC NOTICE PROCESS
This item has been noticed through the regular agenda notification process.
Prepared by:
164_ox WL
GLORIA MOLLEDA
CITY CLERK
Attachment A —Ordinance No. 916
ITEM NUMBER: -1b
ORDINANCE NO. 916
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
ROSEMEAD, COUNTY OF LOS ANGELES, STATE OF CALIFORNIA
APPROVING MUNICIPAL CODE AMENDMENT 11 -02 AMENDING
SECTION 17.104.050 RELATING .TO SIGNS ON PUBLIC PROPERTY.
WHEREAS, Section 17.116.020 of the Rosemead Municipal Code sets forth
procedures and requirements for municipal code amendments; and
WHEREAS, the City of Rosemead has adopted the General Plan and Zoning
Ordinance, including specific development standards, to control development; and
WHEREAS, Section 17.116.010 of the City of Rosemead Municipal Code
authorizes the City Council to approve municipal code amendments whenever the
public necessity, convenience, general welfare, or good zoning practices justify such
action; and
WHEREAS, Municipal Code Amendment 11 -02 revises regulations for the
placement of signs on public property in the Rosemead Municipal Code; and
WHEREAS, on May 27, 2011, andritial Environmental Study for the proposed
Municipal Code Amendment 11 -02 was finding that the proposed project
could not have a significant effect on the environment and a Negative Declaration was
prepared in accordance with the guidelines of the California Environmental Quality Act,
and local environmental guidelines; and ,
WHEREAS, on June 20, 2011, the Planning Commission held a public hearing to
receive testimony, and after hearing all.testimonies from the public, the Commission
adopted Resolution No. 11 -08 recommending approval to the City Council of Municipal
Code Amendment 11 -02; and
WHEREAS, a notice was published in the San Gabriel Valley Tribune on July 1,
2011, and notices were posted in six (6) public locations, specifying the availability of
the application, plus the date, time, and location of the City Council public hearing
pursuant to California Government Code Section 65091(a)(3); and
WHEREAS, on July 12, 2011, the City Council held a public hearing to receive
public testimony relative to Municipal Code Amendment 11 -02; and
WHEREAS, the City Council has sufficiently considered all testimony presented
to them and hereby make the following determination:
NOW, THEREFORE, BE IT ORDAINED by the City Council of the City of
Rosemead as follows:
SECTION 1. The City Council hereby makes a finding of adequacy with the
Negative Declaration and HEREBY ADOPTS the Negative Declaration, as the
environmental clearance for Municipal Ccde Amendment 11 -02.
The City Council, having final approval authority over this project, has reviewed
and considered all comments received :during the public review period prior to the
approval of this project.
SECTION 2. The City Council HEREBY FINDS AND DETERMINES that
Municipal Code Amendment 11 -02 is in the best interest of the public necessity and
general welfare, and good city planning practice dictates and supports the proposed
Municipal Code Amendment in that the change to the Rosemead Municipal Code will
provide a superior level of planning and protection to the quality and character of the
city.
SECTION 3. The City Council FURTHER FINDS AND DETERMINES that
Municipal Code Amendment 11 -02 is consistent with the Rosemead General Plan as
follows:
California State law requires zoning to be compliant with the goals, objectives,
and policies of the General Plan. Municipal Code Amendment 11 -02 will accomplish
this requirement. The revised sign regulations will support General Land Use Plan
Policy 5.6 to capitalize "on the high visibility provided by the adjacent freeway through
high quality design and signage" for developments adjacent to the freeway by allowing
improved signage opportunities adjacent to the freeway.
The public necessity, convenience, and general welfare will be served by the
adoption of the revised signage regulations that provide for limited opportunities for
freeway adjacent signage on public property to support local businesses
SECTION 4. Code Amendment. Section 17.104.050 (Signs prohibited in any
zone) of the Rosemead Municipal Code is HEREBY AMENDED to read as follows:
17.104.050 Signs prohibited in any zone.
A. Signs that create a safety hazard to pedestrian and vehicular traffic;
B. Any ground or roof sign if the proposed sign would adversely affect access to air,
light or visual corridors by adjacent residential property;
C. Any portable, folding, A -frame or box sign, or similar signs on rollers, casters or
otherwise designed to be portable;'
D. Signs on any utility poles, traffic signposts, traffic signals, or signs on any
parkway or sidewalk, except for freestanding signs on public property located in
redevelopment project areas (though the signs may remain after redevelopment
of the project area has been completed), are within 200 feet of property zoned P-
D and within 75 feet of the Interstate 10 (San Bernardino) Freeway, the physical
characteristics, including but not limited to height and total area,of which are
subject to the approval of the City Council;
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E. Freestanding signs displayed from trucks, autos, trailers or other vehicles except
public buses;
F. Revolving and /or flashing signs.
SECTION 5. Severability. If any section, subsection, sentence, clause, or
phrase of this ordinance is for any reason held to be invalid or unconstitutional by a
decision of any court of competent jurisdiction, such decision shall not affect the validity
of the remaining portions of this ordinance. The City Council hereby declares that it
would have passed and adopted Ordinance No. 916 and each and every section,
subsection, sentence, clause, or phrase not declared invalid or unconstitutional without
regard to whether any portion of the ordinance would be subsequently declared invalid
or unconstitutional.
SECTION 6. Publication. The City Clerk shall cause this ordinance to be
published in the manner required by law.
SECTION 7. Effective Date. The Mayor shall sign and the City Clerk attest to
the passage of this Ordinance. The City Clerk shall cause the same to be published
once in the official newspaper within 15 days after its adoption. This ordinance shall go
into effect and be in full force and effect thirty (30) days from its date of adoption.
PASSED, APPROVED AND ADOPTED this 26th day of July, 2011.
Steven Ly, Mayor
City of Rosemead, CA
ATTEST:
Gloria Molleda, City Clerk
City of Rosemead, California
APPROVED AS TO FORM:
Rachel Richman, City Attorney
Burke, Williams & Sorensen, LLP
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STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES ) SS
CITY OF ROSEMEAD )
I Gloria Molleda, City Clerk of the City of Rosemead, California, do hereby certify that
the foregoing Ordinance No. 916 was regularly introduced and placed upon its first
reading at a regular meeting of the City Council on the 12 day of July, 2011. That after
said Ordinance was adopted and passed at a regular meeting of the City Council on the
26 day of July, 2011, by the following vote, to wit:
Yes:
No:
Absent:
Abstain:
GLORIA MOLLEDA, City Clerk
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