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CC - Item 4A - Garvey Avenue Master PlanROSEMEAD CITY COUNCIL STAFF REPORT TO: THE HONORABLE MAYOR AND CITY COUNCIL FROM: JEFF ALLRED, CITY MANAGER DATE: AUGUST 14, 2012 U SUBJECT: GARVEY AVENUE MASTER PLAN SUMMARY On July 16, 2012, the Planning Commission was presented with the Draft Garvey Avenue Master Plan and adopted Resolution No. 12 -10 recommending approval of Resolution No. 2012 -34 to the City Council. The Planning Commission staff report, meeting minutes, and resolution are included in this report as Attachments "C ", "D ", and "E ", respectively. The Garvey Avenue Master Plan (Attachment "B ") is located between New Avenue and the Garvey Bridge. The Garvey Avenue Master Plan addresses aesthetic and parking issues that property and business owners face in planning commercial and retail improvements. It is intended to be used as a reference point for expectations for quality development. The principle design criteria and architectural styles represented in the plan are not intended to be restrictive; they are meant to assist in the design, development, and implementation of quality architecture and site planning. The City Council was presented with the Garvey Avenue Master Plan on July 24, 2012. During this meeting, Council Member Steven Ly requested that the City Council continue the item to the August 14, 2012 City Council meeting to allow him additional time to review the document. The Council unanimously approved his request, and the meeting was continued to August 14, 2012. The City Council staff report is included in this report as Attachment "E ". Staff Recommendation It is recommended that the City Council adopt Resolution No. 2012 -34 (Attachment "A "), approving the Garvey Avenue Master Plan. BACKGROUND The City's Strategic Plan for 2012 -2013 includes a directive to form a subcommittee with representation from the City Council, the Planning Commission, and the Traffic Commission to work with staff on drafting potential plans for Garvey Avenue. On August 9, 2011, the City Council appointed a Garvey Avenue Master Plan Subcommittee consisting of two City Council Members (Council Member William ITEM N®. -- L- City Council Meeting August 14, 2012 Pace 2 of 3 Alarcon and Mayor Pro -tem Polly Low), with a representative from the Planning Commission (Commissioner Eng) and the Traffic Commission (Chair Hall), and Community Development Department staff to discuss the development of potential improvement plans for Garvey Avenue. Over the last several months, the subcommittee has met several times to discuss ways to strengthen the Garvey Avenue commercial corridor's identity, image, and sense of place. Based on the subcommittee's comments and recommendations, staff has drafted the Garvey Avenue Master Plan, attached as Attachment "B." ANALYSIS The establishment of the Garvey Avenue Master Plan will provide a foundation for Garvey Avenue to be recognized as a vibrant corridor with clean storefronts and visible pedestrian activity. Garvey Avenue will create a sense of "Small Town" community pride where a variety of opportunities can be discovered for families and friends. The Garvey Avenue Master Plan is proposed to achieve the following objectives 1. Upgrade the image and appeal of the Garvey Avenue corridor by coordinated public and private improvements. 2. Entice and create convenience for patrons to stop and shop along the Garvey Avenue commercial corridor. 3. Create energy along Garvey Avenue by creating pedestrian activity and sidewalk cafes with outdoor seating. 4. Develop great place- making areas that will define the Garvey Avenue commercial corridor. 5. Create adequate parking facilities and improve traffic flow along the commercial corridor. 6. Promote and encourage the highest and best use of under - utilized properties. 7. Utilize landscaping as an integral component to overall project design. 8. Consider scale and character of adjacent uses and demonstrate sensitivity to the influences of the surrounding area. 9. Encourage private rehabilitation through application of the Garvey Avenue Master Plan for new and existing businesses. 10. Strengthen the Property Maintenance Ordinance to rigorously enforce property maintenance standards for commercial and industrial properties. To achieve these objectives, the following action plan has been developed: 1. Revise the Property Maintenance and Sign Ordinances to clearly address commercial property maintenance (e.g. clean storefronts, parking lot improvements, sign rehabilitation, etc.). 2. Recognize that different parts of the corridor have special characteristics, and develop programs to strengthen and reinforce them. 3. Direct project designs that will promote pedestrian - friendly projects with public spaces and lively street fronts where people can meet and interact. 4. Encourage developments as a means of upgrading established uses and developing vacant parcels along Garvey Avenue. City Council Meeting August 14, 2012 Paqe 3 of 3 5. Attract private investment to revitalize older commercial uses that will reinforce and create synergy along the Garvey Avenue commercial corridor. 6. Enforce high quality commercial building and site design while allowing increased intensities of use along the corridor where appropriate. 7. Require economic feasibility studies on large development sites to ensure projects are economically sustainable. 8. Establish a well - balanced and carefully planned collection of signature retail anchors, general retail outlets, casual to upscale restaurants, and upscale overnight accommodations. 9. Discourage the development of commercial properties that contain a random mix of incompatible uses. 10. Encourage the placement of parking areas to be located behind structures and out of sight from the public right of way. 11. Promote lively and _attractive ground -floor retail uses that will create revenues needed to provide for City services and City's tax base. LEGAL REVIEW The attached City Council Resolution No. 2012 -34 has been reviewed and approved by the City Attorney. Prepared by: 4 1-01 Lily Trinh Assistant Planner ATTACHMENTS: Submitted by: c.� Michelle Ramirez Community Development Director A. City Council Resolution No. 2012 -34 B. Garvey Avenue Master Plan C. Planning Commission Staff Report, July 16, 2012 D. Planning Commission Resolution No. 12 -10 E. Draft Planning Commission Meeting Minutes, July 16, 2012 RESOLUTION 2012 -34 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ROSEMEAD, COUNTY OF LOS ANGELES, STATE OF CALIFORNIA, APPROVING THE GARVEY AVENUE MASTER PLAN. WHEREAS, the City of Rosemead proposes to approve the Garvey Avenue Master Plan, located on Garvey Avenue between New Avenue and the Garvey Bridge. The Garvey Avenue Master Plan is supplemental to the Rosemead Municipal Code and will be used during the development approval process. It is intended to be used as a reference point of expectations of quality development. The principle design criteria and architectural styles represented herein are not intended to be restrictive; they are meant to assist in the design, development, and implementation of quality architecture and site planning. WHEREAS, the City Council has determined that there is a need for the Garvey Avenue Master Plan to protect the public health, safety, and welfare of the community at large; and WHEREAS, the City Council has determined that the Garvey Avenue Master Plan provide superb guidance on design, development, and implementation of quality architecture and site planning; and WHEREAS, on July 16, 2012, the Planning Commission recommended approval of the Garvey Avenue Master Plan to the City Council; and WHEREAS, on July 24, 2012, the City Council continued the item to the August 14, 2012 City Council meeting; and WHEREAS, on August 14, 2012, the City Council determined that the Garvey Avenue Master Plan will strengthen the Garvey Avenue commercial corridor's identity, image, and sense of place in the City of Rosemead. NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF ROSEMEAD HEREBY FINDS, DECLARES, AND RECOMMENDS AS FOLLOWS: SECTION 1 . The City Council hereby approves the Garvey Avenue Master Plan, attached hereto and incorporated herein by reference. SECTION 2. The Mayor shall sign this resolution and the City Clerk shall attest to the adoption thereof. ATTACHMENT " A " 1 PASSED, AND ADOPTED, by the City Council of the City of Rosemead, County of Los Angeles of the State of California on August 14, 2012- Sandra Armenta, Mayor ATTEST: Gloria Molleda, City Clerk APPROVED AS TO FORM: Rachel H. Richman, City Attorney `a CERTIFICATION I hereby certify that the foregoing is a true copy of a resolution adopted by the City Council of the City of Rosemead at a meeting held on the 14th day of August, 2012, by the following vote: YES: NO: ABSENT: ABSTAIN: Gloria Molleda, City Clerk 3 M\/ /\ \ /A re 1 Ie - '" ,_ -- . - fir ,1 zj e Ah .l R` It n :J Fe .5 . 4 A' Acknowledgements City Council Sandra Armenta, Mayor Polly Low, Mayor Pro Tern William Alarcon, Council Member Margaret Clark, Council Member Steven Ly, Council Member City Staff Jeff Allred, City Manager Rachel Richman, City Attorney Matt Hawkesworth, Assistant City Manager Michelle Ramirez, Community Development Director Sheri Bermejo, City Planner Lily Trinh, Assistant Planner Chris Marcarello, Public Works Director Jim Donovan, Building Official Tim Murakami, Chief of Police Abel Moreno, Sergeant Wayne Co, Senior Code Enforcement Officer '4;` Planning Commission Victor Ruiz, Chair Joan Hunter, Vice -Chair Nancy Eng, Commissioner Diana Herrera, Commissioner Michael Sacarro, Commissioner Traffic Commission Jean Hall, Chair Joseph Wong, Vice -Chair Howard Masuda, Commissioner Edward Quintanilla, Commissioner Joanne Russell- Chavez, Commissioner Garvey Avenue Subcommittee Members Polly Low, Mayor Pro Tem William Alarcon, Council Member Nancy Eng, Planning Commissioner Jean Hall, Traffic Commission Chair Community Development Department Staff Takle of Contents Section 1: Introduction 'L Master Overview ..................................................................................................................................................... ..............................1 Vision Statement ............................................................................................................................................................. ..............................2 Aerial Garvey Avenue Corridor ................................................................................................................................... ............................... 2 Area ..................................................................................................................................................................... ............................... 3 Area ..................................................................................................................................................................... ............................... 4 Area ..................................................................................................................................................................... ............................... 5 Area ..................................................................................................................................................................... ............................... 6 Section 2: Key Objectives Key Objectives ............................................................................................................................................................... ............................... 7 Action ...................................................................................................................................................................... ..............................7 Section 3: Desian Guidelines Architecture .................................................................................................................................................................... ............................... 9 Storefront ........................................................................................................................................................... .............................12 Roof Articulation ........................................................................................................................................................... ............................... 16 Materials Colors ..................................................................................................................................................... ............................... 17 Secondary/Rear Fagade and Entrances ....................................................................................................................... ............................... 19 Lighting ......................................................................................................................................................................... ............................... 21 Commercial .......................................................................................................................................................... .............................21 Landscaping................................................................................................................................................................. ............................... 29 Parking......................................................................................................................................................................... ............................... 32 TrashEnclosures ......................................................................................................................................................... ............................... 34 OutdoorSeating ........................................................................................................................................................... ............................... 34 Public Sidewalk ............................................................................................................................................................ ............................... 35 Undergroundingof Utilities ........................................................................................................................................... ............................... 36 Graffiti- Deterrent ........................................................................................................................................................... ............................... 36 GreenDesign ............................................................................................................................................................... ............................... 36 ction i : Introduction ■ MASTER PLAN OVERVIEW Garvey Avenue is a major thoroughfare, located between New Avenue and the Garvey Bridge. The City's Strategic Plan for 2012 -2013 includes a directive to form a subcommittee with representation from the City Council, the Planning Commission, and the Traffic Commission to work with staff on drafting potential plans for Garvey Avenue. In August of 2011, a Garvey Avenue Subcommittee was formed. After meeting several times to discuss ways to strengthen the Garvey Avenue commercial corridor's identity, image, and sense of place, the Garvey Avenue Subcommittee developed the Garvey Avenue Master Plan. The Garvey Avenue Master Plan addresses aesthetic and parking issues that property and business owners face in planning commercial and retail improvements. The Garvey Avenue Master Plan is supplemental to the Rosemead Municipal Code and will be used during the development approval process. It is intended to be used as a reference point of expectations of quality development. The principle design criteria and architectural styles represented herein are not intended to be restrictive; they are meant to assist in the design, development, and implementation of quality architecture and site planning. To aid in the interpretation of the Garvey Avenue Master Plan, users should understand the meaning of "should," "encouraged," and "discouraged." The word "should" is intended to express the City's explicit desire and expectation. An alternative measure or approach may be considered, however, if it meets or exceeds the intent of a subject plan. Using the words "encouraged" or "discouraged" are meant to express a more desirable design solution or less desirable, respectively. 1 VISION STATEMENT In the year 2020, Garvey Avenue will be recognized as a vibrant corridor with clean storefronts and visible pedestrian activity. Garvey Avenue will create a sense of "Small Town" community pride where a variety of opportunities can be discovered for families and friends. Garvey Avenue Corridor 2 Area 1 : Area 1 is located between New Avenue and Del Mar Avenue. The majority of the land along this portion o1 Garvey Avenue is currently designated as Commercial. However, there is one area designated for Mixed -use: Residential /Commercial (60 du /ac). The Garvey Intermediate School is designated as Public Facilities. W ` W a 3 a� z ir Potential Development S39 s. Site 160,439 E 41,303 s f. A 13.68 acres) ■: 11 ■ ■■ 1;1■ 1 11 � ■ ■ ■ ■� 11111111111111 ■11 I#Jewm Q L C � G ■1111 ■ ■I�1 ■tl ■1�� ■1�= �1�11111 111 ��1 ■- • 111 11�111�1 ■- Legend Low Density Residential (0-6 du/ac) l Mixed Use:Resdential/Commercial (30 dutac. 3 Stories) - Office/Light Industnal O Medium Density Residential (0 -12 du/ac) Q Mixed Use: Residential/Commercial (60 dufac. 4 Stories) 0 Public Facilities - High Density Residential (0-30 dtuac) Mixed Use:IndustnaKommeraal . Open Space . Commercial ® High Intensity Commercial O Cemetery Area 2 : Area 2 is located between Del Mar Avenue and San Gabriel Boulevard. The majority of the land along this portion of Garvey Avenue is currently designated as Commercial. However, there is one area designated for High Intensity Commercial. The High Intensity Commercial designation provides opportunities for well- designed sub - regional commercial centers that provide goods and services in a larger retail form with ancillary smaller retail uses supporting the sub - regional commercial uses. These uses include, but are not limited to, signature retail anchors, general retail outlets, casual to upscale restaurants, and upscale overnight accommodations. The High Intensity Commercial designation will result in a higher level of site design, including architectural character and urban design, vehicular access, parking, landscaping, and pedestrian amenities. Legend Low Density Residential (0-6 durac) O Medium Density Residential (0 -12 du /ac) - High Density Residential (0-30 durac) . Commercial U Mixed Use: ResidentiaXommeraal (30 durac: 3 Stories) O Mixed Use: ResdentlaXommerclal (60 durac. 4 Stories) - Mixed Use: Industrial/Commercial ® High Intensity Commercial - OtficerLigh; Industnal O Public Facilities Open Space Cemetery 4 Area 3 : Area 3 is located between San Gabriel Boulevard and Walnut Grove Avenue. The land use along this portion of Garvey Avenue is currently designated as Commercial and Mixed -use: Residential /Commercial (30du /ac). The parcels within the Southern California Edison transmission towers (which includes Zapopan Park) are designated as Public Facilities. 75 O m �L V v, Legend ` Low Density Residential (0-6 durac) O Medium Density Residential (0 -12 du /ac) - High Density Residential (0-30 durac) ® Commercial Mixed Use: ResdentaKommeraal (30 durac. 3 Stories) F^ Mixed Use: Resdential]Commercial (60 durac. a Stories) - Mixed Use: Ind ustnaUContmeraal ® High Intensity Commercial - OlricerLight Industnal Public Facilities - Open Space O Cemetery C O L 0 5 �Min Sf►, ' Area 4 : Area 4 is located between Walnut Grove Avenue and the Garvey Bridge. The land use along this portion of Garvey Avenue is currently designated as Mixed -use: Industrial /Commercial and Mixed -use: Residential /Commercial (60du /ac). The parcels within the wash are designated as Public Facilities. a Potential Oevelop'e site 110.128is.f (2.52acyes J Legend U Low Density Residential (0-6 du/ac) Mixed Use: Residential/Commeraal (30 dulac: 3 Stories) . OtficerLight Industrial O Medium Density Residential (0 -12 du /ac) Q Mixed Use: ResidentallCommefaal (60 dulac. 4 Stories) O Public Facilities - High Density Residential (0-30 du /ac) Mixed Use:lndustnal /Commercial - Open Space . Commercial ® High Intensity Commercial 0 Cemetery L S ection 2: Key Objectives KEY OBJECTIVES FOR GARVEY AVENUE 1. Upgrade the image and appeal of the Garvey Avenue corridor by coordinated public and private improvements. 2. Entice and create convenience for patrons to stop and shop along the Garvey Avenue commercial corridor. 3. Create energy along Garvey Avenue by creating pedestrian activity and sidewalk cafes with outdoor seating. 4. Develop great place- making areas that will define the Garvey Avenue commercial corridor. 5. Create adequate parking facilities and improve traffic flow along the commercial corridor. 6. Promote and encourage the highest and best use of under - utilized properties. 7. Utilize landscaping as an integral component to overall project design. 8. Consider scale and character of adjacent uses and demonstrate sensitivity to the influences of the surrounding area. 9. Encourage private rehabilitation through application of the Garvey Avenue Master Plan for new and existing businesses. 10. Strengthen the Property Maintenance Ordinance to rigorously enforce property maintenance standards for commercial and industrial properties. ACTION PLAN 1. Revise the Property Maintenance and Sign Ordinances to clearly address commercial property maintenance (e.g. clean storefronts, parking lot improvements, sign rehabilitation, etc.). 2. Recognize that different parts of the corridor have special characteristics, and develop programs to strengthen and reinforce them. 7 Y 3. Direct project designs that will promote pedestrian - friendly projects with public spaces and lively street fronts where people can meet and interact. 4. Encourage developments as a means of upgrading established uses and developing vacant parcels along Garvey Avenue. 5. Attract private investment to revitalize older commercial uses that will reinforce and create synergy along the Garvey Avenue commercial corridor. 6. Enforce high quality commercial building and site design while allowing increased intensities of use along the corridor where appropriate. 7. Require economic feasibility studies on large development sites to ensure projects are economically sustainable. 8. Establish a well - balanced and carefully planned collection of signature retail anchors, general retail outlets, casual to upscale restaurants, and upscale overnight accommodations. 9. Discourage the development of commercial properties that contain a random mix of incompatible uses. 10. Encourage the placement of parking areas to be located behind structures and out of sight from the public right of way. 11. Promote lively and attractive ground -floor retail uses that will create revenues needed to provide for City services and City's tax base. 8 jection 3: Desi A. ARCHITECTURE G uidelines Massing and Scale Building heights along Garvey Avenue currently range from one to two stories. Architectural styles should be compatible with the surrounding character, including building style, form, size, materials, roofline, and streetscape. New buildings should respect the mass & scale of the existing buildings located along Garvey Avenue to create uniformity. The following Garvey Avenue Master Plan should be considered for massing and scale: 1. Designs for new buildings should take into consideration the alignment of horizontal elements along the block. Consider alignment of window sills, moldings and cornices. 2. Design windows in new construction to appear similar in height to those seen traditionally. Buildings should be designed to reinforce pedestrian scale. and by increasing the level of design detail on the first floor provide active storefronts with windows, doors, recessed oriented details. 4. The size and location of doors and windows should relate to the scale and proportions of the overall structure. First floor retail and office and should be designed to entries, awnings, landscaping, and other pedestrian- This can be achieved by articulating separate stories 5. Long, blank, unarticulated building walls of over twenty -five (25) feet are strongly discouraged. To reduce mass and bulk, facades should incorporate vertical and horizontal variations in wall and roof planes, building projections, reveals, door and window bays, and similar design elements /techniques. Building Form and Articulation The buildings along Garvey Avenue have been designed with the concept of a building having a distinct "base ", "middle ", and "top'. Base — The design of the base should differentiate it from the upper floors of the building. This may be a projection of the lower wall surface and /or a different material or color. It may be treated by a heavier or thicker design treatment of the entire ground floor or by a setback of the upper floor. Middle — The area where the base meets the middle should be clearly defined with a strong cornice, sign band, change in materials or colors, awnings or canopies. The preferred architectural character of the mid- section is to treat it as a solid wall with recessed windows. Long or large wall surfaces with flush - mounted windows or windows should be avoided. Top — The design of the roofs and rooflines should provide visual interest from the streets below and should complement the overall fagade composition. Flat roofs are preferred and shall be screened with parapets on all sides of the building. Where architecturally appropriate, slope roofs shall provide articulation and variations to divide the massiveness of 10 the roof. Special comer elements, entrance area massing, and similar conditions may require the roof to vary from the suggested flat roof form. raRa� Architectural Detail and Facade Articulation Appropriate detail to the facades of buildings is important. Long, blank walls are discouraged in favor of articulated design incorporating such elements as windows, awning, doors, a mix of materials, and design features consistent with the architectural style. • Design features should be consistent on all elevations. • Blank, windowless walls are strongly discouraged and are usually appropriate only on interior side property lines where they are generally not visible from public view. If windowless walls are proposed, appropriate wall articulation should be incorporated into the design to be compatible with the more prominent facades of the building. • Special architectural features such as gables, turrets, towers, or similar elements should be used to accent buildings at street corners and at the terminus of a street corridor, alley, or pedestrian way. Corner buildings should have prominent corner entrances. • Side and rear building facades should have a level of design detail and finish compatible with the front fagade, particularly if they are visible from streets, adjacent to parking areas, or residential uses. Parapet walls should be architecturally treated to avoid a monotonous appearance. • Building plans, facades, and architectural details should be designed to create visual interest at the street level (e.g., staggering the frontage of the building, recessing doors and windows, providing awnings and canopies for weather protection and scale, and visually extending interior spaces outside through paving and glazing to create the concept of an indoor /outdoor room, etc.). • Projects located at intersections should ensure the design treatments are continued around the corner and that an appropriate transition between the project improvements and the adjacent public and private improvements is provided. 11 e Development located at signalized intersections of major streets should include pedestrian- oriented, community - serving commercial uses (e.g. hotel, bookstore, coffee shop, local market). B. STOREFRONT DESIGN The relationship between buildings and the street begins with the storefront design. This section describes the frontage guidelines for buildings and structures located adjacent to the public right -of -way that will support pedestrian activity. Although the storefront is only one of the architectural elements of a fagade, in large it is the part that is most important. Storefront design should be reflective of the building's overall architectural style, yet highlight the individual character and personality of the use within. A successful storefront with inviting display windows will attract pedestrians and contribute to the overall quality of the streetscape. Storefront Components Bulkhead: A bulkhead is the space located between the pavement/sidewalk and the bottom of a traditional storefront. Cornice: A horizontal molded projection that crowns or completes a building, wall, or sign. Display Window: Display windows are primarily constructed of glass. Display windows are typically designed to be recessed into the storefront opening, between piers. Pier: A vertical, non - circular masonry support, more massive than a column. Transom: A small window just above the door � Cornice Transom window i Y -' - DMWaY Window Stdkhead not Recessed Entry Door 12 Storefront Desiqn A well designed storefront facade is comprised of: a windows and /or doors that allow shoppers to view into mirror traditional development, piers that frame windows i inviting recessed entry door, transparent display and transom he retail or commercial space, bulkheads beneath the windows to and /or door openings, and a decorative cornice treatment. Recessed Entries A frontage where a portion of the facade provides a traditional recessed storefront design. Recessed entries of up to five feet to provide for weather protection and a transition zone from sidewalk activity into the store are strongly encouraged. Recommended treatments include: special paving materials such as tile or brick, ornamental ceilings, and decorative light fixtures. Storefront design comprised of a lower bulkhead not exceeding two feet above sidewalk grade is generally most appropriate. Clerestory Wh splay Window chead Storefront Windows 1. At least 50 percent of the ground floor facade of a commercial /retail use should be devoted to transparent windows and /or doors. 2. Windows should be large glazed panels, possibly with small transom. Window patterns should have a slight inset and not appear flat. Glass shall be clear and not heavy tinted. 3. Window signage should be used sparingly and not exceed 15% of the total window surface area. 4. Security grates, grilles, or wrought iron bars over windows should not be used. 13 • Storefront Awnings Awnings should be used to provide weather protection and make the storefront more inviting to pedestrians. Besides providing sun and rain protection, awnings shield storefront display windows from the sun, add interest and color to buildings, and accommodate pedestrian oriented signs. i 0 Awnings add pedestrian comfort. 1. Awning placement should respond to the scale, proportion, and rhythm of the building's design, and should not cover piers, pilasters, transom windows, or other architectural features. 2. Awnings should be backlit and should be constructed of either canvas or acrylic- coated canvas, and not aluminum or vinyl, which detracts from the character of the downtown. Awning frames and supports should be constructed of painted or coated metal or other non - corroding material. 3. Projecting metal awnings that are a structural part of the building may also be appropriate. 4. Retractable awnings are recommended because they are functional, with a frame and support structure that can be adjusted up or down depending on the conditions. 14 Arcade An arcade is a roofed passageway or lane. A series of arches supported by columns, piers, or pillars either freestanding or attached to form a gallery. Arcades provide usable spaces directly adjoining to the building fagade. Arcades are built to the property line. Other Suggested Improvements to Existing Storefronts Many interesting building storefront designs exist within Downtown Rosemead. There are several ways an existing storefront can be revitalized to create a cohesive and attractive fagade. The following guidelines should be used to restore existing building storefronts: 1. Materials and surfaces should be restored to enhance a building's existing architectural features. 2. Historic and functional features should be preserved in original storefronts; the historic integrity of a storefront should not be diminished by alterations. Elements in a storefront that help define the overall historic character of a building should be preserved. 15 3. Where only part of the original storefront remains (limited remodeling has occurred), the storefront should be repaired, maintaining historic materials where possible, including replacement of extensively deteriorating or missing parts with new parts based upon surviving examples of transoms, bulkheads, pilasters, signs, etc. 4. If an existing recessed storefront is to be retained, it should be well - lighted and kept clean. 5. Storefront windows should be cleaned and excessive window signage should be eliminated. 6. Incompatible fagade treatments, such as exposed neon tubed lighting, bird repellent spikes, or paint touch -ups that do not match the original building colors, should be removed. 7. Inappropriate light fixtures and exposed electrical components that are visible from the public right -of -way should be eliminated. 8. Awnings should be used to reinforce the building's architectural divisions and details. C. ROOF ARTICULATION Roofs are an opportunity to incorporate architectural design elements. Roofs should be designed as an integral component to the overall form of a building. Their design helps frame the street wall and harmonize with adjacent buildings. Flat roofs are preferred and shall be screened with parapets on all sides of the building. If no rooftop equipment exists or is proposed the parapet shall be a minimum of three feet in height. 16 Where architecturally appropriate, sloped roofs shall provide articulation and variations to divide the massiveness of the roof. Sloped roofs shall include eaves, which are a minimum of eighteen (18) inches in width. Sloped roofs shall screen mechanical equipment by providing a "roof - well', or by placing the equipment within the roof structure. • All rooflines in excess of forty (40) feet wide must be broken up through the use of gables, dormers, plantons, cutouts or other appropriate means. • Screening of roof - mounted mechanical or utility equipment is strongly encouraged. The method of screening should be architecturally integrated with the structure in terms of materials, color, shape, and size. Equipment should be screened by solid building elements (e.g., parapet wall) instead of add -on screening (e.g., wood or metal slats). Mechanical equipment should not be visible from any angle or any height outside of the building. D. MATERIALS AND COLORS Materials Various exterior building materials are seen along the Garvey Avenue corridor. Materials include brick, stucco, stone, and concrete block. While specific materials are not specified, the following guidelines are provided to create an aesthetically pleasing commercial corridor: • Using the same materials or similar wall materials as adjacent or nearby buildings will help maintain and strengthen the character of the commercial corridor. The palette of wall materials should be kept to a minimum, preferably no more than two. • A well - defined "base" provides scale and articulation at the pedestrian level. The "base' should consist of traditional, thicker walls along with high quality, durable, and easy to clean materials and finishes. 17 f� • Special materials that will reduce the incidence and appearance of graffiti (e.g., granite, marble, polished stone, and other metal panels) should be utilized as accent materials on the building's "base." • Upper floors that are less prone to vandalism should utilize high quality finish materials of traditional downtown mixed - use projects (e.g., brick veneer, smooth stucco, etc.). • High - quality materials convey a sense of permanence and impart to the community that the building is well cared for and respected. Materials and colors should be selected to unify the building appearance and fit into the pedestrian context. Avoid overly vibrant colors and monochromatic color palettes. • Exterior finish materials should be appropriate to the architectural style or theme of a building. • Appropriate combinations of natural materials should be considered including stone, brick, terra cotta, concrete, ceramic tile, and glass, as appropriate to the architectural style. • Changes in materials should occur at inside corners to make building volumes appear substantial. Material changes at the outside corners or in plane give an impression of thinness and artificiality and should be avoided. • Accent materials should be used to highlight building features and provide visual interest. • The following materials are inappropriate because they do not uphold the quality or lifespan that is desirable for new development. 1. Mirrored glass, reflective glass, or heavily tinted glass; 2. Glass block; 3. Vinyl siding; 18 4. Utility, decorative scored or split -faced block (split face block might be considered at the base up to no more than 2 '/z feet above the sidewalk). Colors Color can dramatically affect the visual appearance of buildings and must be carefully considered in relation to the overall design intent. Color can also affect the apparent scale and proportion of buildings by highlighting architectural elements such as doors, windows, fascias, cornices, trims and lighting fixtures. Along the Garvey Avenue corridor, various exterior building colors range from subtle whites to more vibrant colors like orange. While specific colors are not specified, the following tips are provided to create an aesthetically pleasing commercial corridor: • Building colors should accent, blend with, or complement surroundings. Principal building colors should consist of subtle, neutral or muted colors with low reflectance (e.g. browns, grays, tans, dark or muted greens, blues and reds). "Warm- toned" colors are encouraged because of their year -round appeal. • Combinations of colors or tones that clash or create a discordant effect should be avoided. • Colors should visually relate building elements to each other, and also individual facades to each other. The colors chosen for a building fagade should relate to neighboring facades (but should not replicate). • Colors should not be a "sign" or suggest that the building is trying to attract attention. Color should not, because of its intensity, distinctness, chroma, or reflectivity, become the most dominant feature of a building site. E. SECONDARY /REAR FACADE AND ENTRANCES Secondary/rear building facades should have a level of design detail and finish compatible with the front fagade, particularly if they are visible from streets, adjacent parking areas, or residential uses. A rear /secondary entrance can provide direct customer access to the store from parking areas as well as improve circulation between the parking lots and the street. 19 Architectural embellishments, awnings, landscaping and signs should be used to mark the secondary entrance and the design of the rear of the building shall be consistent with the front fagade (scale, massing, colors, materials, etc.). • Providing rear pedestrian entrances via alleys and parking lots is encouraged. Improvements to rear facades should be subtle and modest in nature. • Awnings are recommended at rear entrances to soften the appearance and provide a pleasant protected space. • Signs should be modestly scaled to fit the casual character of the alley or rear parking lot. • Selective use of tree planting, potted plants, and other landscaping can improve a rear fagade. • Decorative lighting can improve the appearance while also providing a heightened level of safety and security. Avoid heavy landscape materials that block the light spread. • Refuse containers and service facilities should be screened from view by solid masonry walls with metal doors. Landscaping, such as vines and shrubs shall be incorporated to screen walls and help deter graffiti. Rear Entrance . ■ a Poot Ouanry Design Good Ouaiity Design 20 F. LIGHTING The basic requirement of lighting is to make the pedestrian environment safe and secure. However, lighting design can enhance a building's architecture and highlight important design features (e.g., entrances, towers, etc). • Parking and security lights will not be obtrusive to neighboring residential properties. • Lighting shall be fully shielded to minimize glare and painted to match the surface it is attached to. • Light fixtures shall be architecturally compatible with the structure's design. • Structure entrances should be well lit. • Lighting and trees should not conflict with one another. The lighting of building elements and garden walls is an effective and attractive lighting technique that is encouraged. However, light sources for wall washing and tree lighting should be hidden. The design of exterior parking lot lighting fixtures shall be compatible with the architecture used in the development and not be on poles over 25 feet high. G. COMMERCIAL SIGNS Signs are important because they communicate something about not only the goods and services being offered at a particular establishment, but also the quality of the businesses and the image of the community in general. Attractive, creative, and pedestrian- oriented signs will help create a more pleasing visual environment along the Garvey Avenue corridor. 21 • Building signage should be integral to the facade design, placed in the sign band above the first floor windows or on blank wall areas specifically intended for signage. Signage will be limited to the street level and will not be allowed on second floor windows or higher. • Signs should be positioned so they are an integral design feature of the building, and to complement and enhance the building's architectural features. • Signage can be internally illuminated individual letter signs or externally illuminated traditional board signs. Internally illuminated box signs, temporary and /or excessive window signs, neon signs, florescent signs, and permanent cloth /plastic banners are not allowed. • Signage that contains offsite advertising is not permitted. Signs should include information describing the products sold or services sold or provided. Sign Materials • Signs should be professionally constructed using high - quality materials such as: 1. Metal Pinned Letters 2. Stone, 3. Hardwood, 4. Brass - plated 5. Individually- mounted internally illuminated channel letters • Sign materials should be compatible with the design of the face of the facade where they are placed. The selected materials should contribute to the legibility of the sign. For example, glossy finishes are often difficult to read because of glare and reflections. 22 • Sign materials should be extremely durable. Paper and cloth signs are not suitable for exterior use (except on awnings) because they deteriorate quickly. If wood is used, it should be properly sealed to keep moisture from soaking into the wood and causing the sign's lettering to deteriorate. Sign Colors Color is one of the most important factors contributing to the sign's ability to communicate. Sign colors should be selected carefully: • Sign colors should complement the materials and colors on the adjacent buildings, including accent and trim colors. • Sign colors should complement the building fagade and harmonize neighboring businesses. • Limited use of accent colors can increase legibility, while large areas of competing colors tend to confuse and distract. Colors or color combinations that interfere with legibility of the sign copy or that interfere with viewer identification of other signs should be avoided. Excessively bright colors or over - scaled letters shall not be used as a means to attract attention. • No more than three colors should be used per sign, unless part of an illustration. To ensure the legibility of the sign, a high degree of contrast between the background and letters is preferable. A combination of soft/neutral shades and dark/rich shades are encouraged. Encouraged Sign Types 1. Wall Signs — Walls signs are signs mounted flat against and parallel to a building wall and located on a prominent location on the building. 23 • Building- mounted signs, including wall, window and awning, should not exceed a cumulative total of one square foot of sign area per one lineal foot of building frontage of each business. • Wall signs should be placed to establish facade rhythm, scale, and proportion. • Business name and logo are appropriate for a wall sign, but not extraneous information such as the business address, website address or phone number. • Materials shall project slightly from the face of the building. Individually applied letters on the face of the wall, or sign letters applied to a board or panel mounted on the face of the wall is acceptable. • Electronic raceways and other conduits and connections shall be concealed from view. 2. Projecting Signs — Projecting signs are attached to a building face and project out perpendicular to the building wall. Projecting signs are effective when oriented to pedestrians. • Projecting signs shall be small in scale and provide a vertical clearance of 8 feet along pedestrian areas. • Projecting signs should be hung at a 90- degree angle from the face of the building. • Projecting signs should not project above the top of the building. • Appropriate materials include wood and metal with carved or applied lettering, or any other material that is architecturally compatible with the building to which the sign is attached. • Sign supports and brackets should be compatible with the design and scale of the sign and the architectural design of the building. Where appropriate, decorative iron and wood brackets are encouraged. 24 n i • The text, copy, or logo face should not exceed sixty (60) percent of the sign face of a projecting sign. Floral Classic 3. Hanging Signs — Hanging signs are similar to projecting signs except that they are suspended below marquee or under a canopy, making them generally smaller than projecting signs. Hanging signs are used to help define entries and identify business names to pedestrians. Where overhangs or covered walkways exist, pedestrian - oriented hanging signs are encouraged. Hanging signs can be particularly useful for storefronts that have multiple tenants. • Hanging signs should be simple in design and not used to compete with any existing signage at the site, such as wall signs. 25 7f s'i ICA 4. Window Signs — Window signs consist of individual letters and /or logos painted, posted, displayed, etched or otherwise placed on the interior surface of the window and intended to be viewed from the outside. • Window signs should not cover more than fifteen (15) percent of the area of each window. • Window signs should be scaled to the pedestrian rather than vehicles passing by. • Window signs should be limited to small graphics and text that serve to identify the business name and the product or type of service the business provides. • Window signs should not obscure views into a store or place of business. • The use of nonpermanent materials such as paper is strongly discouraged. Glass- mounted graphics may be applied by painting, silk screening, or vinyl die -cut forms. 5. Awning Signs —Awning signs are signs painted on an awning above a business door or window. • Signage should be limited to the skirt (valance) of the awning and should not be on the awning face. • Letter color should be compatible with the awning and the building color scheme. • If illuminated, awning sign illumination should be external. Back -lit, translucent signs are prohibited. Lighting should be directed downward and should not illuminate the awning. • To avoid having to replace awnings or paint out previous tenant signs when a new tenant moves in, the use of replaceable valances should be considered. 26 • The shape, design, and color of the awnings should be carefully designed to coordinate with, and not dominate, the architectural style of the building. Where multiple awnings are used, on the building, the design and color of the sign awnings should be consistent. 6. Monument Signs — Monument signs should be used only to identify multiple businesses in a commercial development based on the following criteria: • One -third square foot of monument sign area per one lineal foot of lot frontage with a maximum of fifty (50) square feet. • The entire sign structure shall be considered as sign area. • The sign copy area should not exceed sixty (60) percent of the background wall area. • All monument signs should contain only the name of the development and /or the names of the businesses. • Monument signs should not encroach into any required landscaped setback area when abutting open areas or encroach more than one -half the required landscaped setback area when located in front of a building. • Sign copy should be back - lighted or indirectly lighted. • The background wall of the monument sign should not exceed four (4) feet in height. • A maximum of one sign per development. • The monument sign should be setback a minimum of three feet from the property line at a location where the building is setback a minimum of ten feet. 27 • The sign should not be overly large so that it is a dominant feature of the site. • The monument sign shall consider appropriate visibility in all outbound traffic for pedestrian safety. • Pole and pylon signs are prohibited. Vertical Banner Signs — As a primary sign only, vertical banner signs shall look like architectural elements of the building and shall hang from projecting metal brackets of a size and design appropriate to the banner and the architectural character of the building. Banner signs shall be mounted perpendicular to the face of the facade at both the top and bottom. • A maximum of one sign per business storefront. • The entire sign structure shall be considered as sign area and shall be included in the total sign area allowed. 8. Temporary Banners — Banners are limited to two (2) events per year, thirty (30) days maximum per event. Banners size shall not exceed 3' -0" x 10' -0 ". The temporary sign application must be filed with the City of Rosemead Planning Division, and such promotional event and grand opening sign shall not remain placed on a building or any other structure for more than 30 days from the date it was approved by the City of Rosemead. Sign Illumination 1. Internal Illumination When signs other than channel letters are internally lit, only the sign copy (wordsAog should be illuminated. The sign background or field should be opaque and of a non - reflective material. The preferred forms of internally lit signs are those using: 1. Push - through graphics and text; 2. Standard channel letters, also called back -lit or halo -lit; 3. Reverse channel letters with a halo effect. 28 W 2. External Illumination • External lighting fixtures that project light on a sign from above or below are strongly encouraged. Light fixtures supported on the front of the building cast light on the sign and a portion of the fagade immediately around the sign. The visual impact of this should be considered in lighting selection. • Light fixtures should be simple and unobtrusive in appearance and size. • Light fixtures should be positioned as to not obscure the sign's message and graphics. • Light sources should be shielded and such that the light source is directed away from passersby. Light sources should be directed against the sign such that it does not shine onto adjacent property or cause glare for motorists and pedestrians. Bare light bulbs should not be exposed. H. LANDSCAPING Landscaping should be planned as an integral part of the overall project and considered an important design element in the plan for any new or redeveloped site. Landscaping should enhance the quality of the commercial corridor by framing and softening the appearance of buildings, screening undesirable views and providing shade. 29 General Guidelines Well designed and quality landscaping enhances the character of the overall project design. • Landscaped areas should generally incorporate plantings utilizing a three - tiered system: Ground Covers (including flowering annuals and perennials) 2. Shrubs and Vines 3. Trees Planters and pots placed in building recesses and adjacent to blank walls are encouraged. Planters and pots provide visual interest and color accents and enrich sidewalks, courtyards, and plazas. Planter and pot materials should complement the building architecture. • Landscaping should be used to relieve the negative appearance of any solid, windowless elevations. Drought- tolerant plants, native plants and irrigation systems should be utilized whenever possible. Scale and Spacing The choice, placement, and scale of plants should relate to the architectural and site design of the project and shall consider appropriate visibility in all outbound traffic for pedestrian safety. • Landscaping should be in scale with adjacent buildings and be of appropriate size at maturity. 30 E � • Landscaping should be spaced so that it does not interfere with the lighting of the project area or restrict access to utilities (such as electrical boxes) or emergency apparatus (such as fire hydrants or fire alarm boxes). Parking Lot Landscaping • Landscaping of parking areas is encouraged to avoid direct views of parked vehicles from the public view, minimize noise, light, exhaust fumes, and other negative effects to pedestrians. • Where parking lots abut buildings, landscaping around the base of buildings is encouraged to soften the edge between the building and parking lot. • Landscaping should also be used to separate parking from buildings and to reduce the visual impact of paved surfaces. • Parking lot landscaping should accent primary driveways, frame major internal circulation aisles, and highlight pedestrian pathways. • Parking lots should provide planting islands at the ends of parking rows. They should be planted with shade trees, low shrubs, and /or ground cover. v ez kw Ipa * vin.. along Dkwk MN 31 I. PARKING Site Access and Vehicular Circulation • Vehicular entry points to parking lots should include landscaping and incorporate paving accents where the driveway crosses the public sidewalk. • The number of access driveways to the site should be minimized and located as far as possible from street intersections. Parking lot access points should not interfere with the function of adjacent roadways. • Access to parking lots should be from commercially developed streets to discourage traffic through residential neighborhoods. • At -grade parking shall not be located between any building and the street frontage. • Site access should promote safety by providing an adequate stacking distance for vehicles between the back of the sidewalk and the first parking stall or circulation aisle. Vehicular access to corner lot developments shall be from an alley or from aside street. • Access to parking on interior lots shall have only one vehicular access, which shall not be from the street if the lot abuts an alley. A second vehicular access may be allowed for lots that have a street frontage of three hundred fifty (350) feet or more and do not abut an alley. Developments on those lots may have additional driveways that are not closer than three hundred (300) feet apart. • Service and delivery access should be separate from other vehicular and pedestrian access. 32 Parking Parking should not be located between the front building wall and the front property line. Parking should be located behind buildings whenever possible. On -site drop -off areas should be adjacent and parallel to streets and /or drive aisles to allow vehicles to get out of the main flow of traffic and stop. These include bus stops and pedestrian pick -up /drop -off areas parking lots to the rear of buildings, along alleys, or on side streets to avoid conflicts on major streets. When this is not possible, design the primary entry to the lot with patterned concrete or pavers to differentiate it from the sidewalk. • The provision of safe, convenient pedestrian links between parking areas and businesses is an important element in enhancing the vitality of downtown. Parking areas should be linked directly to public sidewalks, pedestrian walkways, mid -block paths, alleys, or open space areas. Driveways should be kept to the absolute minimum number and width required for the project. • Clearly defined pedestrian walkways or paths should be provided from parking areas to primary building entrances. Design walkways and parking lots so that pedestrians will not have to cross parking aisles and landscape islands to reach building entries. Raised walkways, decorative paving, landscaping, and /or bollards should be used to separate pedestrians from vehicular circulation to the maximum extent possible. 33 Parkinq Structures • Parking structure facade design should consider architectural compatibility, size, scale, and bulk as it relates to adjacent properties and the overall design of the project. • Parking structure facades shall contain sufficient detail to break up the overall massing of the structure. • The parking structure shall not dominate the site and should be placed on the project's interior whenever possible. • The parking structure shall consider appropriate visibility in all outbound traffic for pedestrian safety • The inclusion of retail, commercial or office uses are encouraged at the ground floor of parking structures. J. TRASH ENCLOSURES • Trash enclosures and mechanical equipment screens shall be architecturally compatible with the building design. Trash enclosures shall be completely sealed, and shall be an integral part of the building design and be of the same architectural style of the development. It shall be constructed of a decorative material that matches the building architecture. The trash enclosure shall have steel self - closing and self - latching doors with a solid cover. The trash area must be maintained and the opaque doors shall be closed at all times. K. OUTDOOR SEATING • Outdoor seating is highly encouraged with remodels and new construction, with the exceptions that the Americans with Disabilities Act (ADA) shall comply. No permanent seats or structures shall be placed in the public right -of -way without the review and approval of the City Engineer. • Outdoor seating furniture shall be a minimum of ten (10) feet from the nearest transit stop. 34 • Any outdoor dining area maybe separated from the sidewalk only with planters, shrubs, or fencing with a maximum height of forty -two (42) inches. L. PUBLIC SIDEWALK The following shall apply to public sidewalks: 1. The minimum building setback shall be twelve (12) feet as measured from the curb face, and shall be in the form of both existing right -of -way and a recorded pedestrian access and utility easement; 2. The minimum building setback area shall include a minimum seven (7) -foot wide detached sidewalk (clear zone) and a minimum five (5) -foot wide parkway (amenity zone) adjacent to all streets. The amenity zone shall be located between the curb face and the clear zone. The clear zone shall be located between the building and the amenity zone; 3. The sidewalk in the clear zone shall be constructed of concrete, comply with ADA accessibility standards and be subject to the review of the City Engineer; 4. The clear zone shall be unobstructed by any permanent or nonpermanent element for a minimum width of seven (7) feet and a minimum height of eight (8) feet; and 5. The amenity zone shall include street trees, landscaping, public signs, public art, street lighting, street furniture, and other pedestrian- oriented amenities, as appropriate. 35 M. UNDERGROUNDING OF UTILITIES • Utility lines to a development from the building to the property line, including but not limited to electric, communications, street lighting and cable television shall be placed underground. • Utility lines within the right -of way shall be placed underground to the maximum extent practicable. The requirements of this section may be waived by the City Council upon recommendation from the City Engineer if it is determined that topographical, soil or any other conditions make such underground installations unreasonable or impractical. N. GRAFFITI- DETERRENT Ivy -It (artificial ivy) is recommended as a graffiti- deterrent. It minimizes the requirements of costly graffiti removal programs. O. GREEN DESIGN Green design encourages sustainability while reducing the impact of development on the natural and urban environment. Green design has many benefits, including reduced consumption of natural resources, decreased pollution and waste, and less demand on local infrastructure. Green design can also improve the comfort and health of building occupants and result in cost savings. The following types of green building practices are encouraged: a. Developments that use materials composed of renewable, rather than nonrenewable resources (green construction materials). 36 i; •e + C � h b. Developments that construct buildings that exceed minimum statewide energy construction requirements beyond Title 24 energy requirements. c. Developments that employ passive heating and cooling design strategies to the maximum extent feasible. Strategies to be considered include orientation; natural ventilation, including cross - ventilation in residential units, high insulation values, energy efficient windows including high performance glass, light- colored or high - albedo (reflective) roofing and exterior walls, window shading, and landscaping that provides shading during appropriate seasons. d. Landscape design must incorporate energy and water conservation measures, and comply with RMC Chapter 13.08 Water Efficient Landscaping where applicable. 37 ROSEMEAD PLANNING COMMISSION STAFF REPORT TO: THE HONORABLE CHAIR AND MEMBERS OF THE ROSEMEAD PLANNING COMMISSION FROM: PLANNING DIVISION DATE: , JULY 16, 2012 SUBJECT: GARVEY AVENUE MASTER PLAN Summary The City of Rosemead proposes to adopt the Garvey Avenue Master Plan, located on Garvey Avenue between New Avenue and the Garvey Bridge. The Garvey Avenue Master Plan addresses aesthetic and parking issues that property and business owners face in planning commercial and retail improvements. It is intended to be used as a reference point of expectations of quality development. The principle design criteria and architectural styles represented herein are not intended to be restrictive; they are meant to assist in the design, development, and implementation of quality architecture and site planning. Staff Recommendation Staff recommends that the Planning Commission ADOPT Resolution No. 12 -10 (Exhibit "A "), a resolution recommending approval of the Garvey Avenue Master Plan to the City Council. Background The City's Strategic Plan for 2012 -2013 includes a directive to form a subcommittee with representation from the City Council, the Planning Commission, and the Traffic Commission to work with staff on drafting potential plans for Garvey Avenue. On August 9, 2011, the City Council appointed a Garvey Avenue Master Plan Subcommittee consisting of two City Council Members (Council Member William Alarcon and Mayor Pro -tem Polly Low), with a representative from the Planning Commission (Commissioner Eng) and the Traffic Commission (Chair Hall), and Community Development Department staff to discuss the development of potential improvement plans for Garvey Avenue. Over the last several months, the Garvey Subcommittee has met several times to discuss ways to strengthen the Garvey Avenue commercial corridor's identity, image, and sense of place. Based on the subcommittee's comments and recommendations, staff has drafted the Garvey Avenue Master Plan, attached as Exhibit "B." ATTACHMENT "C" Planning Commission Meeting July 16, 2012 Paae 2 of 7 ANALYSIS The establishment of the Garvey Avenue Master Plan will provide a foundation for Garvey Avenue to be recognized as a vibrant corridor with clean storefronts and visible pedestrian activity. Garvey Avenue will create a sense of "Small Town" community pride where a variety of opportunities can be discovered for families and friends. The Garvey Avenue Master Plan is proposed to achieve the following objectives: 1. Upgrade the image and appeal of the Garvey Avenue corridor by coordinated public and private improvements. 2. Entice and create convenience for patrons to stop and shop along the Garvey Avenue commercial corridor. 3. Create energy along Garvey Avenue by creating pedestrian activity and sidewalk cafes with outdoor seating. 4. Develop great place- making areas that will define the Garvey Avenue commercial corridor. 5. Create adequate parking facilities and improve traffic flow along the commercial corridor. 6. Promote and encourage the highest and best use of under- utilized properties. 7. Utilize landscaping as an integral component to overall project design. 8. Consider scale and character of adjacent uses and demonstrate sensitivity to the influences of the surrounding area. 9. Encourage private rehabilitation through application of the Garvey Avenue Master Plan for new and existing businesses. 10. Strengthen the Property Maintenance Ordinance to rigorously enforce property maintenance standards for commercial and industrial properties. To achieve these objectives, the following action plan has been developed: 1. Revise the Property Maintenance and Sign Ordinances to clearly address commercial property maintenance (e.g. clean storefronts, parking lot improvements, sign rehabilitation, etc.). 2. Recognize that different parts of the corridor have special characters, and develop programs to strengthen and reinforce it. 3. Direct project designs that will promote pedestrian - friendly projects with public spaces and lively street fronts where people can meet and interact. 4. Encourage developments as a means of upgrading established uses and developing vacant parcels along Garvey Avenue.. 5. Attract private investment to revitalize older commercial uses that will reinforce and create synergy along the Garvey Avenue commercial corridor. 6. Enforce high quality commercial building and site design while allowing increased intensities of use along the corridor where appropriate. 7. Require economic feasibility studies on large development sites to ensure projects are economically sustainable. 8. Establish a well - balanced and carefully planned collection of signature retail anchors, general retail outlets, casual to upscale restaurants, and upscale overnight accommodations. Planning Commission Meeting July 16, 2012 Pace 3 of 7 9. Discourage the development of commercial properties that contain a random mix of incompatible uses. 10. Encourage the placement of parking areas to be located behind structures and out of sight from the public right of way. 11. Promote lively and attractive ground -floor retail uses that will create revenues needed to provide for City services and City's tax base. Prepared by: *4D� Lily Trinh Assistant Planner Submitted by: Michelle Ramirez Community Development Director EXHIBITS: A. Planning Commission Resolution No. 12 -10 B. Draft Garvey Master Plan C. Draft City Council Resolution No. 2012 -34 PC RESOLUTION 12 -10 A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF ROSEMEAD, COUNTY OF LOS ANGELES, STATE OF CALIFORNIA RECOMMENDING APPROVAL OF THE GARVEY AVENUE MASTER PLAN TO THE CITY COUNCIL. WHEREAS, the City of Rosemead proposes to approve the Garvey Avenue Master Plan, located on Garvey Avenue between New Avenue and the Garvey Bridge. The Garvey Avenue Master Plan is supplemental to the Rosemead Municipal Code and will be used during the development approval process. It is intended to be used as a reference point of expectations of quality development. The principle design criteria and architectural styles represented herein are not intended to be restrictive; they are meant to assist in the design, development, and implementation of quality architecture and site planning. WHEREAS, the Rosemead Planning Commission has determined that there is a need for the Garvey Avenue Master Plan to protect the public health, safety, and welfare of the community at large. WHEREAS, the Rosemead Planning Commission has determined that the Garvey Avenue Master Plan will provide superb guidance on design, development, and implementation of quality architecture and site planning. WHEREAS, the Rosemead Planning Commission has determined that the Garvey Avenue Master Plan will strengthen the Garvey Avenue commercial corridor's identity, image, and sense of place in the City of Rosemead; and WHEREAS, on July 16, 2012, the Planning Commission recommended approval of the Garvey Avenue Master Plan to the City Council; and NOW, THEREFORE, BE IT RESOLVED by the Planning Commission of the City of Rosemead as follows: SECTION 1 . The Planning Commission HEREBY RECOMMENDS APPROVAL of the Garvey Avenue Master Plan, attached hereto and incorporated herein by reference. SECTION 2 . This resolution is the result of an action taken by the Planning Commission on July 16, 2012, by the following vote: YES: ENG, HERRERA, HUNTER, RUIZ AND SACCARO NO: NONE ABSTAIN: NONE ABSENT: NONE ATTACHMENT "D" SECTION 3 . The Secretary shall certify to the adoption of this resolution and shall transmit copies of same to the applicant and the Rosemead City Clerk. PASSED, APPROVED and ADOPTED this 16"' day of July, 2012. for Ruiz, CERTIFICATION I hereby certify that the foregoing is a true copy of a resolution adopted by the Planning Commission of the City of Rosemead at its regular meeting, held on the 16 day of July, 2012, by the following vote: YES: ENG, HERRERA, HUNTER, RUIZ AND SACCARO NO: NONE ABSTAIN: NONE ABSENT: NONE WIILC! Michelle Ramirez, dretary APPROVED AS TO FORM: Gregory M. Murphy, Planning Commission Burke, Williams & Sorensen, LLP Minutes of the PLANNING COMMISSION MEETING July 16, 2012 The regular meeting of the Planning Commission was called to order at 7:02 p.m., by Chair Ruiz in the Council Chambers, 8838 E. Valley Boulevard, California. PLEDGE OF ALLEGIANCE - Commissioner Herrera INVOCATION - Commissioner Eng ROLL CALL - Commissioners Eng, Herrera, Saccaro, Vice -Chair Hunter ROLL CALL OF OFFICERS PRESENT: Community Development Direct Commission Secretary Lockwood. /\ 1. EXPLANATION OF HEARING PROCEDURES AND APPEAL-RIG Community Development Director Ramirez stated there will notbe any F so the explanation of the procedures and appeal rights does not apply. 2. PUBLIC COMMENTS FROM THE AUDIENCE \\ None 3. PUBLIC HEARINGS None 4. CONSENT A. ADDrovi Assistant cannot e) Commissioner Eng Assistant Planner Trinh 1 i P. 2012 Ruiz Planner Trinh, and items on tonight's Agenda referred to page three.(3) and read the fourth paragraph from the bottom of the page. She asked ents are the parking section within the City's existing Zoning Code and if this is the to be in. She also askedif this will be looked into as part of the Zoning Update. replied that currently in the Zoning Code it is under parking and it discusses that the wall (42) inches. ; is discussed anywhere else or just in the parking section. it is also discussed in the general requirements. Commissioner Eng recommended that this be addressed during the Zoning Code Update. Community Development Director Ramirez addressed the Planning Commission and stated that this is in this section specifically because it is dealing with parked cars and packing requirements. She explained the fencing requirement relates to parking cars in the parking section. Chair Eng referred to page four (4) and read the sixth paragraph from the bottom of the page and stated that the ATTACHMENT "E" intent was for new developments to have enclosed trash enclosures and not new properties. Community Development Director Ramirez stated that staff will go back and listen to this section to clarify if the word "properties" or "developments" was used. She explained that staff bases this on the words that were used actually stated and if needed will be corrected. Chair Ruiz addressed Commissioner Eng and clarified that in the past the Planning Commission has discussed tremendously about trash enclosures, and not for just new businesses, for businesses that are re- applying for modifications to their property. He asked Commissioner Eng if there was anything else. Commissioner Eng replied no. Chair Ruiz called for a motion to approve the Consent Calendar with the Commissioner Herrera made a motion, seconded by with correction if needed. Vote resulted in: Yes: Eng, Herrera, Hunter, Saccaro No: None Abstain: Chair Ruiz Absent: None \\ 5. MATTERS FROM STAFF A. GARVEY AVENUE Master Plan, locat Avenue Master�Pla in planning comm expectations of \1 RESOLUTION 12 -' EMEAD,COUNTY GARVEY AVENUE Staff 10, a Assistant Planner Trinh to approve the Consent Calendar ' ER-PLAN - The City,of Rosemead-proposes to adopt the Garvey Avenue Garvey \ Avenue between New Avenue and the Garvey Bridge. The Garvey resses aesthetic and parking issues that property and business owners face and retail,improvements."lt is intended to be used as a reference point of development: -The principle design criteria and architectural styles not intend'ed restrictive; they are meant to assist in the design, nentation of quality architecture and site planning. LUTION OF THE PLANNING COMMISSION OF THE CITY OF :LES, STATE OF CALIFORNIA RECOMMENDING APPROVAL OF ,N TO THE CITY COUNCIL. recommends that the Planning Commission ADOPT Resolution No. 12- 1 approval of the Garvey Avenue Master Plan to the City Council. staff report. Chair Ruiz asked the Planning Commission if they have any questions for staff. Commissioner Eng stated she would like to thank staff for their hard work. She requested that on the acknowledgement page to note the members of the Garvey Avenue Subcommittee. Chair Ruiz opened the Public Hearing. 2 Brian Lewin, resident complimented the Garvey Avenue Master Plan and also thanked staff. He referred to the landscape scale and spacing on page thirty (30) of the Garvey Avenue Master Plan and requested that the Planning Commission consider incorporating a modified phrasing to the first sentence by adding "and consider appropriate visibility in all outbound traffic for pedestrian safety" to the end of the sentence and explained why he would like it added. Chair Ruiz stated that the Zoning Code currently addresses landscaping requirements in regards to brush extending outward for visibility, and it is also part of Caltrans's guidelines. Brian Lewin, resident, explained that this was added to the monument sign s keeping things clear. He commented that he is not sure if this is in the code or Assistant Planner Trinh stated that this can be added to the statement. Brian Lewin, resident, requested that a similar phrasing for the also to ensure adequate visibility. Chair Ruiz clarified that Brian Lewins request is for the third paragraph, on Structure section. A r Brian Lewin, resident, replied yes. He requested that while desic clear that as people are exiting the structure4by have a clear sidewalk. �\�• �� Chair Ruiz asked staff if that can be added. r / Community Development Director Ramirerreplied yes. � Chair Ruiz asked if there were any other None Chair the importance of thirty -four (34) be added the Parking lure a citation be added to make it is coming on eitherdirection of the Commissioner Eng made�a� motion, seconded by Commissioner Herrera that the Planning Commission Adopt Resolution 12 -10, a resolution recommending approval of the Garvey Avenue Master Plan to the City Council with recommended changes. \ \ 1 l Vote Results: j Yes: Eng, Herrera, Hunter, Ruiz, Saccaro No: None Abstain: None Absent: None 6. MATTERS FROM THE CHAIR & COMMISSIONERS Commissioner Herrera commented that the SW comer of San Gabriel Boulevard and Garvey Avenue looks beautiful. She requested that something like this be duplicated on the comer of Rush and Walnut Grove Avenue. Vice Chair Hunter referred to Brown's Jewelers on Garvey Avenue and stated that their parking lot trash container does not have a cover. Community Development Director Ramirez stated that staff will submit a "CRM" (Citizen Relationship Management). She explained Code Enforcement will investigate and contact Consolidated if needed. Chair Ruiz thanked the Planning Commission for voting him as Chair. 7. ADJOURNMENT The Planning Commission meeting adjourned at 7:20 p.m. The next regular Planning Commission meeting will be held on Monday, August 6, 2012 at 7:00 p.m. Victor ATTEST: Racl Con 11