CC - 2012-34 - Approving the Garvey Avenue Master PlanRESOLUTION 2012 -34
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ROSEMEAD, COUNTY OF LOS ANGELES, STATE OF CALIFORNIA,
APPROVING THE GARVEY AVENUE MASTER PLAN.
WHEREAS, the City of Rosemead proposes to approve the Garvey Avenue
Master Plan, located on Garvey Avenue between New Avenue and the Garvey Bridge.
The Garvey Avenue Master Plan is supplemental to the Rosemead Municipal Code and
will be used during the development approval process. It is intended to be used as a
reference point of expectations of quality development. The principle design criteria and
architectural styles represented herein are not intended to be restrictive; they are meant
to assist in the design, development, and implementation of quality architecture and site
planning.
WHEREAS, the City Council has determined that there is a need for the Garvey
Avenue Master Plan to protect the public health, safety, and welfare of the community at
large; and
WHEREAS, the City Council has determined that the Garvey Avenue Master
Plan provide superb guidance on design, development, and implementation of quality
architecture and site planning; and
WHEREAS, on July 16, 2012, the Planning Commission recommended approval
of the Garvey Avenue Master Plan to the City Council; and
WHEREAS, on July 24, 2012, the City Council continued the item to the August
14, 2012 City Council meeting; and
WHEREAS, on August 14, 2012, the City Council determined that the Garvey
Avenue Master Plan will strengthen the Garvey Avenue commercial corridor's identity,
image, and sense of place in the City of Rosemead.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF ROSEMEAD
HEREBY FINDS, DECLARES, AND RECOMMENDS AS FOLLOWS:
SECTION 1 . The City Council hereby approves the Garvey Avenue Master Plan,
attached hereto and incorporated herein by reference.
SECTION 2. The Mayor shall sign this resolution and the City Clerk shall attest
to the adoption thereof.
PASSED, AND ADOPTED, by the City Council of the City of Rosemead, County of Los
Angeles of the State of California on August 14, 2012.
ATTEST:
G
Gloria Molleda, City Clerk
APPROVED AS TO FORM:
Rachel H. Rich an, Ci Attorney
i
Sandra Armenta, Mayor
2
CERTIFICATION
I hereby certify that the foregoing is a true copy of a resolution adopted by the City
Council of the City of Rosemead at a meeting held on the 14th day of August, 2012, by
the following vote:
YES: ALARCON, ARMENTA, CLARK, LOW, LY
NO: NONE
ABSENT: NONE
ABSTAIN: NONE
f x \y l 1L2_ciC `j
Gloria Molleda, City Clerk
3
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES ) SS.
CITY OF ROSEMEAD )
I, Gloria Molleda, City Clerk of the City of Rosemead, do hereby certify that the foregoing
Resolution No. being 2012 -34:
A RESOLUTION OF THE CITY COUNCIL OF
THE CITY OF ROSEMEAD, COUNTY OF LOS
ANGELES, STATE OF CALIFORNIA,
APPROVING THE GARVEY AVENUE MASTER
PLAN
was duly and regularly approved and adopted by the Rosemead City Council on the 14Th of
August, 2012, by the following vote to wit:
Yes: Alarcon, Armenta, Clark, Low, Ly
No: None
Abstain: None
Absent: None
, 94
Gloria Molleda
City Clerk
ROSEMEAD CITY COUNCIL
STAFF REPORT
TO: THE HONORABLE MAYOR AND CITY COUNCIL
FROM: JEFF ALLRED, CITY MANAGER
DATE: AUGUST 14, 2012
SUBJECT: GARVEY AVENUE MASTER PLAN
SUMMARY
On July 16, 2012, the Planning Commission was presented with the Draft Garvey
Avenue Master Plan and adopted Resolution No. 12 -10 recommending approval of
Resolution No. 2012 -34 to the City Council. The Planning Commission staff report,
meeting minutes, and resolution are included in this report as Attachments "C ", "D ", and
"E ", respectively.
The Garvey Avenue Master Plan (Attachment "B ") is located between New Avenue and
the Garvey Bridge. The Garvey Avenue Master Plan addresses aesthetic and parking
issues that property and business owners face in planning commercial and retail
improvements. It is intended to be used as a reference point for expectations for quality
development. The principle design criteria and architectural styles represented in the
plan are not intended to be restrictive; they are meant to assist in the design,
development, and implementation of quality architecture and site planning.
The City Council was presented with the Garvey Avenue Master Plan on July 24, 2012.
During this meeting, Council Member Steven Ly requested that the City Council
continue the item to the August 14, 2012 City Council meeting to allow him additional
time to review the document. The Council unanimously approved his request, and the
meeting was continued to August 14, 2012. The City Council staff report is included in
this report as Attachment "E ".
Staff Recommendation
It is recommended that the City Council adopt Resolution No. 2012 -34 (Attachment "A "),
approving the Garvey Avenue Master Plan.
BACKGROUND
The City's Strategic Plan for 2012 -2013 includes a directive to form a subcommittee
with representation from the City Council, the Planning Commission, and the Traffic
Commission to work with staff on drafting potential plans for Garvey Avenue.
On August 9, 2011, the City Council appointed a Garvey Avenue Master Plan
Subcommittee consisting of two City Council Members (Council Member William
ITEM NOD.
City Council Meeting
August 14, 2012
Page 2 of 3
Alarcon and Mayor Pro -tem Polly Low), with a representative from the Planning
Commission (Commissioner Eng) and the Traffic Commission (Chair Hall), and
Community Development Department staff to discuss the development of potential
improvement plans for Garvey Avenue.
Over the last several months, the subcommittee has met several times to discuss ways
to strengthen the Garvey Avenue commercial corridor's identity, image, and sense of
place. Based on the subcommittee's comments and recommendations, staff has
drafted the Garvey Avenue Master Plan, attached as Attachment "B."
ANALYSIS
The establishment of the Garvey Avenue Master Plan will provide a foundation for
Garvey Avenue to be recognized as a vibrant corridor with clean storefronts and visible
pedestrian activity. Garvey Avenue will create a sense of "Small Town" community
pride where a variety of opportunities can be discovered for families and friends.
The Garvey Avenue Master Plan is proposed to achieve the following objectives:
1. Upgrade the image and appeal of the Garvey Avenue corridor by coordinated
public and private improvements.
2. Entice and create convenience for patrons to stop and shop along the Garvey
Avenue commercial corridor.
3. Create energy along Garvey Avenue by creating pedestrian activity and sidewalk
cafes with outdoor seating.
4. Develop great place- making areas that will define the Garvey Avenue
commercial corridor.
5. Create adequate parking facilities and improve traffic flow along the commercial
corridor.
6. Promote and encourage the highest and best use of under - utilized properties.
7. Utilize landscaping as an integral component to overall project design.
8. Consider scale and character of adjacent uses and demonstrate sensitivity to the
influences of the surrounding area.
9. Encourage private rehabilitation through application of the Garvey Avenue
Master Plan for new and existing businesses.
10.Strengthen the Property Maintenance Ordinance to rigorously enforce property
maintenance standards for commercial and industrial properties.
To achieve these objectives, the following action plan has been developed:
1. Revise the Property Maintenance and Sign Ordinances to clearly address
commercial property maintenance (e.g. clean storefronts, parking lot
improvements, sign rehabilitation, etc.).
2. Recognize that different parts of the corridor have special characteristics, and
develop programs to strengthen and reinforce them.
3. Direct project designs that will promote pedestrian - friendly projects with public
spaces and lively street fronts where people can meet and interact.
4. Encourage developments as a means of upgrading established uses and
developing vacant parcels along Garvey Avenue.
City Council Meeting
August 14, 2012
Page 3 of 3
5. Attract private investment to revitalize older commercial uses that will reinforce
and create synergy along the Garvey Avenue commercial corridor.
6. Enforce high quality commercial building and site design while allowing increased
intensities of use along the corridor where appropriate.
7. Require economic feasibility studies on large development sites to ensure
projects are economically sustainable.
8. Establish a well - balanced and carefully planned collection of signature retail
anchors, general retail outlets, casual to upscale restaurants, and upscale
overnight accommodations.
9. Discourage the development of commercial properties that contain a random mix
of incompatible uses.
10. Encourage the placement of parking areas to be located behind structures and
out of sight from the public right of way.
11. Promote lively .and attractive ground -floor retail uses that will create revenues
needed to provide for City services and City's tax base.
LEGAL REVIEW
The attached City Council Resolution No. 2012 -34 has been reviewed and approved by
the City Attorney.
Prepared by:
A4�_'
Lily Trinh
Assistant Planner
ATTACHMENTS:
Submitted by:
Qy�" c. &h
Michelle Ramirez
Community Development Director
A. City Council Resolution No. 2012 -34
B. Garvey Avenue Master Plan
C. Planning Commission Staff Report, July 16, 2012
D. Planning Commission Resolution No. 12 -10
E. Draft Planning Commission Meeting Minutes, July 16, 2012