TC - Item 3A - Follow-up to Educational/Outreach Efforts for the Bicycle Transportation PlanROSEMEAD TRAFFIC COMMISSION
STAFF REPORT
TO: TRAFFIC COMMISSION
FROM: CHRIS MARCARELLO, PUBLIC WORKS DIRECTOR
DATE: DECEMBER 6, 2012
SUBJECT: FOLLOW -UP TO EDUCATIONAL/OUTREACH EFFORTS FOR THE
BICYCLE TRANSPORTATION PLAN
SUMMARY
The City recently approved the Bicycle Transportation Plan and proposed improvement
projects related to bicycle safety. As an action item from this plan, the Traffic Commission
has initiated the development of outreach efforts, including an educational brochure. A
draft brochure has been developed for the Commission's review and input.
Staff Recommendation
That the Traffic Commission review the educational brochure and provide feedback and /or
direction to staff.
ANALYSIS
At the September 6, 2012 Traffic Commission meeting, three target audiences were
identified with specific implementation and outreach efforts tailored to each group. A key
element of this plan was to develop bicycle safety education and awareness components
and possible outreach elements to the Rosemead community. The Traffic Commission
identified several key elements for bicycle safety programming and outreach planning. A
summary of the Commission's discussions and actions are described below.
Target Audience 1: General Public
• Develop promotional brochures /literature promoting bicycle safety practices
• Develop a bicycle resource guide featuring local trails or bicycle routes
• Provide literature and guides to the general public at community festivals and
special events
• Promote literature and guides via social media — City website, newsletters, and
Facebook
Target Audience 2: Bicycle Community (all ages)
• Work with local bicycle non - profit groups (Bike San Gabriel Valley, Metro, San
Gabriel Valley COG and others) to promote regional bicycle events and activities
Traffic Commission Meeting
December 6, 2012
Page 2 of 2
Sponsor a Local Ride Event involving local bicyclists, Metro, local agencies,
community friends and families to meet at a local facility and hold a bike ride on a
local designated route.
Purchase promotional items in conjunction with the local ride events.
Promote events via social media — City website, newsletters, Twitter and
Facebook.
Target Audience 3: School -Aged Bicyclists
• Work with local school districts and non - profit groups to host bicycle safety and
awareness events and /or bike rodeos.
• Purchase promotional items in conjunction with the school -aged events.
• Promote events via social media — City website, newsletters, Twitter and
Facebook.
Attached to this report is a draft outreach pamphlet titled "Guide to a Safe and Supportive
Cycling Environment'. Although this brochure specifically addresses the general public
audience, it can also be tailored to the school -aged bicyclists audience with emphasis on
safe routes to schools. This Guide addresses the following:
➢ Brief discussion of the environmental, health and economic benefits of cycling; and
➢ Identifies key elements to creating a bicycle friendly community; and
➢ Provides a description of all different types of bike lanes; and
➢ Provides safe riding tips and a link to bicycle riding laws in California; and
➢ Additional links to cycling resources
This brief educational brochure is one of the first steps to implementing the City's Bicycle
Transportation Plan. Staff will continue to address the Commission's recommendations
and is in the process of developing partnerships, plans and projects that will help the city
become a more walkable and bikeable community.
FINANCIAL REVIEW
Funding for this project was included in the curren t
Measure R transportation funds. Implementation
based on available funding and grant opportunities.
Submitted by:
Chris Marcarello
Public Works Director
Public Works operating budget using
of other Bicycle Plan projects will be
Attachment: "Guide to a Safe and Supportive Cycling Environment'
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