PMCGARVEY AVENUE CORRIDOR SPECIFIC PLAN AND EIR
GARVEY AVENUE CORRIDOR SPECIFIC PLAN AND EIR
SUBMITTED T0:
GLORIA MOLLEDA
CITY CLERK
CITY OF ROSEMEAD
CITY CLERKS OFFICE
8838 EAST VALLEY BOULEVARD
ROSEMEAD. CA 91770
(626)569 -2140
SUBMITTED BY
PMC°
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3900 KILROY AIRPORT WAY, SUITE 120
LONG BEACH, CA 90806
PHONE. (562) 200 -7165
(866) 828 -6762
WWW.PMCWORLD.COM
PMC®
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February 27, 2014
Gloria Molleda, City Clerk
City of Rosemead
8838 East Valley Boulevard
Rosemead, CA 91770
RE: Garvey Avenue Corridor Specific Plan and EIR
Dear Ms. Molleda:
The Garvey Avenue Corridor Specific Plan project is a clear demonstration of the City's commitment towards catalyzing
revitalization along one of Rosemead's most important corridors. To see the progress and action towards
implementation of the general plan, strategic plan and corridor Master plan, and subsequent capital improvements, is
very invigorating and inspiring and our team would really like to be pan of the process! PMC is pleased to present this
proposal in response to the Request for Proposals for the Garvey Avenue Corridor Specific Plan and Environmental
Impact Report. PMC has a great deal of experience with corridor revitalization and in particular the land use and urban
design elements of a well designed, economically successful street. Additionally, the PMC team members selected for
this project, have personal knowledge of the resources that make this corridor such a wonderful opportunity for its
visitors, residents, and business owners. Our staff knows the Garvey Avenue corridor and understands many of the
issues. We have assembled a unique project team to achieve the City's desires for the Garvey Avenue Specific Plan.
The team is led by project manager and Specific Plan task lead Loreli Cappel, PMC's manager of Urban Revitalization
and Design services, as well as John Bellas, our EIR task lead and local expert. Pam Johns, our principal in charge of
Planning, Design, and Facilitation Services will oversee this exciting project. This team is passionate about this work
and available immediately to begin. Our team provides a balance of local experience, California experience, and
experience across the nation and throughout the world; a balance of city/corridor knowledge with fresh perspectives
and new ideas; and a balance of technical experts and land use visionaries. It is this balance that gives the PMC team
the ability not just develop a plan for Garvey Avenue, but to develop a meaningful plan that can and will be
implemented.
The PMC team consists of
• PMC: Specific Planning, Community Outreach, Municipal Finance, and EIR
• Jerde Partnership: Opportunity Site Design/Architecture
• KOA Corporation: Circulation
• Huitt- Zollars: Infrastructure
• Mestre Greve Associates: Noise Study
• ISI Translation: Language Translation
• Thomas Consultants: Retail and Market Strategies
i562i 200 -7165 • F. (562) 200 -7166
Gloria Molleda, City Clerk
February 27, 2014
Our revitalization philosophy is that land use plans, streetscape, and urban design concepts in corridors must support
the civic and retail realm. Corridor plans are not a "one size fits all" approach to be applied as a simple blueprint or
recipe for success. Through our understanding of the project and of the City, we believe that to be successful this
project will require a thoughtful and holistic approach. Context is the important metric for determining how Garvey
Avenue's urban design elements should emerge. Our team of professionals has the experience to accomplish this. No
single architect, planner, engineer, or development economist can achieve the results required to envision and design
this critical piece of Rosemead's urban fabric. We understand that effective corridor revitalization takes a collaborative
effort among these disciplines, as well as a critical ear tuned to the desires of the community and the property owners.
We believe that our approach to this project meets the City's objectives for the corridor. We bring a sophisticated yet
pragmatic approach to design and planning by employing the most current standards and practices. Because of our
staffs previous working experience in the City, our knowledge of the area provides us an advanced understanding of the
critical elements and existing issues within these areas. Our experience with writing, designing and implementing
numerous publicly initiated Specific, Master, and Design Plans ensures that the resulting urban design elements will be
supported by the City, public and property/shop owners.
Thank you for this opportunity to present our team. We would really like to work with you and the City of Rosemead on
this important increment in the revitalization of your City. Please leel free to contact me directly at (562) 200 -7165
x19201 or by email at Icaooel iDi mcworld com if you have any questions.
Sincerely,
Philip O. Cart, clil- —�
Loreli Cappel
President Project Manager
Table of Contents
Firm Profile
1-1
Relevant Experience and Skills
2 -1
Project Understanding, Approach, and Scope
3 -1
Project Team
4 -1
Resumes of Key Personnel
5 -1
Documentation of Recent Projects
6 -1
References
7 -1
Falsification of Work Experience
8 -1
Cost Breakdown
9 -1
Timeline
10 -1
Appendix A - Thomas Consultants Scope of Work
Appendix B - KOA Scope of work
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Table of Contents I i
Firm Profile
FA V
I
Firm Profile
FMC Firm Overview
PMC is a privately owned California corporation. The company was established in
1995 with a mission to provide planning, environmental, and municipal services to
public agencies, special districts, and public - oriented organizations. We started as
a small team and have continued to grow steadily and strategically, a direct result
of providing exemplary service to more than 800 cities, counties, and special
districts throughout California. Today, PMC has approximately 120 professionals
based out of our seven California offices in Long Beach, San Diego, San Luis
Obispo, Oakland, Rancho Cordova, Chico, and Monterey,. This work will primarily
be conducted from our Long Beach, San Luis Obispo, and Oakland office
locations.
PMC brings a valuable combination of experience and qualifications to the
planning process. Our experience as a consultant to dozens of cities and counties
throughout California has given us exceptional specific plan qualifications and a
broad range of problem - solving abilities. Pli approach to preparing a specific
plan focuses on providing a complete, workable design and policy document that
reflects the vision and desires of the community. We partner with local
governments, community members, stakeholders, regional agencies, and special
districts to ensure that local policies are consistent with the larger framework. Our
in -house experts understand legal issues, best practices, and special
considerations to develop innovative, appropriate, and defensible policy solutions.
Finally, as contract planning staff, we have working knowledge of the
implementation of the policies we write and the planning issues faced by the staff
interpreting and administering policy documents on a daily basis.
Expertise in Urban Revitalization and Design
PMC's Urban Revitalization and Design team, is a group of passionate urbanists,
town planners, and landscape designers. The team's philosophy is that urban
revitalization consulting ultimately serves the public interest. Thoughtful,
engaging, and successful community-based planning, coding, and design are at
the heart of our approach.
Our multifaceted team works together seamlessly to understand every detail of
your community and to provide creative design solutions that work. Our designers
are well versed in leading -edge design solutions and practices, and we keep an
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Firm Profile 1 1 -1
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Our design services Include "action- oriented" mindset with implementable goals and objectives. We work
the following: collaboratively with local governments to create innovative plans that are
consistently implemented. Ou staff also assists dozens of municipalities as in-
• Specific Plans house contract staff. These staff members implement and administer policies and
• Corridor Plans design plans every day, allow ng us to keep a pulse on the planning table while
• Landscape and Streetscape Plans keeping an action- oriented mir dset for our clients.
• Design Guidelines The Urban Revitalization and )esign team provides a variety of services to our
• Station Area Plans clients. We love what we do, and we continue to bring our best talent to your
• Form -Based Codes community.
• Downtown Plans
• Traditional Zoning Codes
• Vision Plans
• Transit and Station Area Design
• Master Plans
• Visual Simulation
• Strategic Plans
• Wayfinding and Branding
1 -2 1 Proposal tar the City of Rosemead
Expertise in Community Engagement and Facilitation
Our Community Engagement and Facilitation team includes industry professionals
who develop and implement a broad range of outreach strategies and activities for
local and regional public agencies and community -based organizations. PMC's
team works with clients to develop a tailored community outreach strategy that
meets the needs of the project and solicits meaningful feedback from community
members and stakeholders.
PMC offers a comprehensive range of community engagement and facilitation
services including stakeholder engagement and reporting techniques, community
design charredes, workshops and events, stakeholder meetings and interviews,
surveys, and educational and interactive materials development. PMC's team
members are experienced facilitators for discussions of all sizes, from small
advisory committees to large public workshops and special events. They have a
. wealth of experience workin with underserved, minority, and low- income
communities, as well as with populations with limited English proficiency. The
team's public relations and midis services include public service announcement
production, collateral material development, website development, and graphics
services.
Expertise in Environmental Planning and CEQA
Environmental planning, proje t management, and lead agency compliance with
CEOA and NEPA are among MC's specialties. We prepare a wide variety of
preliminary environmental anal sis reports (PEARS), opportunities and constraints
analyses, and initial studies (1 s), which often form the basis of later CEOA and
NEPA documentation; enviro ental impact reports (EIRs) and environmental
impact statements (EISs) (as prime contractor and project manager to oversee the
environmental review process from beginning to end); independent review of
environmental documents prepared by agency staff or other consultants: line -of-
sight analyses, viewshed analyses, drive experience studies, project simulations,
videos, and general plan policy related to scenic routes, management and
interface assistance with various state and federal regulatory agencies such as US
Fish and Wildlife Service, US Army Corps of Engineers, California Department of
Fish and Game, Calirans, Federal Highway Administration, Federal Bureau of
Prisons, Federal Aviation Administration, and other related agencies, which has
included habitat conservation plans, 1601, 1603, 401 and 404 Permits, airport
land use plans, and associated administration actions.
PMC also provides turnkey assistance to our clients from early consultation on the
appropriate level of documentation, noticing, and distribution of documents, to the
preparation of findings of fact, mitigation monitoring programs, and overriding
considerations. PMC has successfully completed CEQAfNEPA documents for a
wide spectrum of projects including:
• Specific plans
• Redevelopment plans
• General plans and amendments
• Regional transportation plans
• Community plans
• Historic preservation programs
• Major infrastructure projects including:
- Road widening, extension, and interchanges
- Bridge replacements
- Storm drains
- Sewer and water line extensions
- Water and wastewater treatment plant expansions
• Annexations
• Planned unit developments
• Tentative maps
• Industrial and business parks
• Mixed -use and commercial
• Landfill expansion
• Mining extraction and processing operations
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Firm Profile 1 1 -3
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1 -4 1 Proposal for the City of Rosemead
PMC Bill Rates
Principal In Charge
$185
Senior Advisor
$160
OF Lead
$150
Senior Planner /Finance Specialist
$145
Project Manager
$130
Community Engagement Lead
$110
Assistant Project
$100
Manager /Associate Planner
Project Planner/GIS Specialist
$95
Admin
$65
Subconsultant Firm Profiles
Jerde Partnership — Opportunity Site Design/Architecture
The Jerde Partnership is a visionary architecture and urban planning firm that
designs unique places that deliver memorable experiences and attract millions of
people every day. Over 1 billion people visit, live, or work in Jerde- designed
Places every year. A boutique firm, Jerde employs approximately 100 People
worldwide.
As the firm that pioneered "pl
the world that provide lasting
further investment and revit
developers, city planners and
astounding results.
Our journey began when
architects who focus on ad
memorable places where p
That singular, founding vi:
inform our work today.
taking," Jerde has created projects throughout
al, cultural and economic value and promote
ion. Since 1977, we have partnered with
officials throughout the world to achieve some
Eder Jon Jerde FAA, broke from conventional
ng architectural forms, to advance the creation of
can gather and experience a sense of community.
which we call Jerde Placentaking, continues to
Since its founding, Jerrie has grown to a multi - disciplinary, international design
studio based in Los Angeles, with offices in Hong Kong, Shanghai, and Seoul.
Approximately one -third of our designers were born outside of the United States in
diverse places such as El Salvador, China, Italy, Japan, Korea, Latvia, Russia,
Singapore, Syria, Taiwan, the United Kingdom, Vietnam, and more.
Jerde's design talent possesses individual and collective passions about what they
do, and they work closely together bringing a diversity of cultural backgrounds and
ideas to continually evolve the global application of Jerde Placemaking.
We currently offer clients architecture and urban design services that integrate pre -
development strategies, master planning, visioning, landscape design, and
interiors.
Our international portfolio, formulated on the foundation of the firm's retail and
entertainment roots, has expanded to include hotels, casinos and resorts;
residential complexes; office and commercial facilities; transit- oriented mixed -use
hubs; major urban districts; waterfronts; town centers; community plans; and
visionary master plans.
To date, over 110 Jerde- designed places have opened in cities throughout the
world, such as Budapest, Hong Kong, Jinan, Las Vegas, Los Angeles, Osaka,
Rotterdam, Seoul, Shanghai, Shijiazhuang, Sochi, Tokyo, Istanbul, Warsaw, Dubai
and others. Projects are currently under construction in Changsha, Hainan,
Moscow, Los Angeles, and Huntington Beach.
KOA Corporation - Circulation
Founded in 1987, KOA Corporation (KOA) is one of the leading civil engineering,
traffic engineering, transportation planning and design firms in California. KOA
also provides services in project management, construction management and
observation, staff assistance, grant application processing and NPDES Program
implementation.
KOA provides consulting services to both public and private sectors, and has six
offices to serve our California clients. Our staff includes certified transportation
planners and California registered civil and traffic engineers. KOA has provided
engineering services for many of the largest public works and transportation
planning projects in California.
KOA is a California Corporation, a regional firm, based in and working primarily in
California. The office assigned to this project will be our Monterey Park office
located at 1100 Corporate Center Drive, Suite 201, Monterey Park, CA 91754.
1' ♦9K:
Firm Profile 1 1 -5
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Huitl- Zollars provides the
Huitt- Zollars — Infrastructure
following services
Huitt - Zollars, Inc. is a full- service engineering and architectural firm with offices in
• Circulation and Parking Studies
Irvine, Los Angeles, Thousand Oaks, and Ontario, California; and 14 additional
• ADA Assessment & Improvements
offices strategically placed throughout the United States. The firm has a staff of
• Civil Engineering
more than 400 professional, technical, and support personnel, with diversified
skills, capable of handling highly complex multidiscipline assignments. Huitt-
• Construction Management &
Zollars is consistently ranked among the nation's top design and top green firms
Observation Highway&
by Engineering News- Record.
Infrastructure Design
• Intelligent Transportation/
Huitt- Zollars has a successful history of providing infrastructure civil engineering
Systems Design
planning and design services for multiple public agencies throughout southern
• NPDES Program Implementation
California. Huitt - Zollars has served as the on -call engineering consultant to public
• Parking Design & Analysis
agencies such as Rancho Palos Verdes, County of Los Angeles, Thousand Oaks,
Anaheim Redevelopment Agency.. Santa Ana, Orange County Public Works,
• Pedestrian & Bikeway Design
Huntington Beach, Fullerton, Santa Ana, Mission Viejo, Yorba Linda, Long Beach
• Plan Checking
Redevelopment Agency, and Orange County Community Resources. In this
• Plans, Specifications and
capacity, the firm routinely prepares plans, specifications, reports and studies,
Estimates Project Management
permit applications, schedules and cost estimates for a wide variety of public
• Signing & Striping Plans
infrastructure projects.
• Staff Assistance
r r
• Storm Drainage Design
Administrative 74
• Traffic & Parking Impact Studies
Architect 84
• Tragic Signal /
CADD Technicians 34
Lighting Design
Civil Engineer 105
• Transit/ Rail Planning
Construction Inspector 4
• Transportation Modeling
Electrical Engineer 8
• Transportation Planning /Analysis
Fire Protection Engineer 1
• Travel Demand Forecasting &
Interior Design 10
Modeling
Land Surveyor 51
• Worksite Traffic Control
Landscape Architect 4
Mechanical Engineer 11
Planner: Urban/Regional 1
Structural Engineer 21
Transportation Engineer 12
Water Resource Engineer 3
423
1 -6 1 Proposal -or the Ny of Rosemead
Staff with intimate knowledge of City of Rosemead infrastructure due to over 10-
years tenure as City Engineer.
Over 30 years continued presence in providing engineering and survey services
throughout the area, including our experience providing engineering, surveying,
and planning services to numerous municipal agencies throughout Los Angeles
and Orange Counties and Southern California in general.
Depth of qualified, experienced staff able to mobilize quickly to expedite project
completion
Experienced Project Manager and Project Engineer who have previous work
experience in Rosemead and surrounding areas.
Local Presence and Capabilities
With four offices in southern California, Huiff- Zollars has the resources and
capabilities to respond quickly and provide adequate staff for any assignment. Our
Irvine office will serve as the lead office for this project with the City of Rosemead.
Mestre Greve — Noise Study
Mestre Greve Associates (MGA) is a professional engineering firm specializing in
noise control, air resources engineering, and airport studies. Established in 1981,
the firm had been successfully operating for over thirty years when it was acquired
by Landrum & Brawn (L &B) in 2009, and is now an operating environmental
division of L &B. Mestre Greve Associates/Landrum & Brown provides a unique
combination of professional consulting services and engineering support, Our
staff provides a unique combination of professional consulting services and
engineering support. Our extensive inventory of noise monitoring equipment
results in the thorough evaluation of noise impacts in both community and
industrial settings.
Noise Analysis Resources
MGA/L &B provides the following Noise Control Engineering Services* community
noise studies, industrial noise control, and vibration and dynamic analysis. All
noise control studies involve analyzing or projecting the noise levels generated by
a source, determining the level of reduction desired, and finally engineering a
solution to achieve the criterion levels. Our experience and technical capabilities
form a strong foundation upon which policies to minimize noise and land -use
conflicts can be developed
Additional noise services
include:
• Highways
• Railroads
• Light Transit
• General Plan Noise Elements
• Noise Measurement Surveys
• Noise Barrier Design
• EIR/EISAssessments
• Environmental Assessments EA)
• Industrial and OSHA Noise
• Vibration Analysis
• Architectural Acoustics
• Common Wall Design and
Testing
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ISI Translation — Translation Services
ISI Translation Services is a translation industry leader specializing in cultural and
linguistically appropriate translations since 1982. At ISI, we begin with a
concierge -type approach to customer service, and we are proud to offer a full suite
of high - quality multilingual language communication solutions, including:
• Translation and Localization (Translation Memory creation via Trados)
• Foreign Language Graphics Designers, Desktop and Web publishing
• ADA Compliant materials Braille, Large Print, Audio
• Interpreter Services
• Communicate: (Multicultural Communication in Healthcare)
• Interpreter Training and Assessment Program (ITAP)
• Diversity Awareness and Cultural Competency Services
Equipped with a state -of- the -art, web -based project management system, we work
side by side with our clients, providing 'Teal time" language support, allowing us
to efficiently receive, process, and manage all of your translation projects. This
tool also acts as a repository, which will securely store all of your translation
documents and projects at no cost. We of course offer ultra - competitive, fast
turnaround times and the ability to extend significant savings by leveraging
previous translations in any of the 100+ languages we support.
1 -9 Proposal hot the City at Rosemead
Optional - Thomas Consultants Inc (TCI) — Retail and Market
Strategy
Thomas Consultants Inc. is an international strategic development consultancy
based in Vancouver, British Columbia. Since 1979, Thomas Consultants has
helped its clients in both the public and private sectors to transform retail and
mixed -use projects into memorable and lasting destinations — places that stir the
imagination and generate lasting value for our clients and their communities.
As development strategists with a specialty in retail opportunity and positioning,
we go well beyond project feasibility, collaborating with our clients and their
design teams to best match physical form with market opportunity and constraints.
Along with public space, retail the core or unifying element in any mixed -use
project and must be carefully conceived, thematically, physically, and analytically,
to ensure that it becomes the social and functional heart of the project.
Areas of expertise for
which we have become
well known include:
• Shopping Centres and Major
Experiential Retail and
Entertainment Centres;
• Market -Based Retail Planning &
Development Strategies;
• Resort & Tourism Retail and
Master Planning;
• Mixed -Use Town Centres &
Villages;
• Downtown & Main Street
Revitalization & Enhancement;
Through rigorous analysis, benchmarking of best practices, and a spirit of . Community Economic
discovery and collaboration, Thomas Consultants brings its wealth of international Development & Re- Investment;
project experience to bear on assignments large and small, We are recognized . Airport, Ports, Rail Station and
leaders in helping clients to create distinctive: Transportation Retail;
Additional information on our firm and project experience is available on our
website at www.thomasconsultants.ca.
• New Urbanism Planning
Concepts & Economic
Development;
• Retail & Commercial
Development Types, Trends, and
Industry Evolution; and
• Leading Edge Ideas and
Elements of Place Creation.
• TCI retail development strategies
include:
• Assessing Market Opportunities
• Creating "Unique Points of
Difference"
• Recognizing the Best in Global
Trends
• Positioning Retail Projects to
Respond to Demographics
• Quantifying Revenues and Risks
• Defining Optimal Retail Strategy
• Developing Merchandising Plans
Fr,No're 1 -9
Relevant Experience and
Skills
7 all
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"'Now'
MIMI
PMC Relevant Experience and Skills
A summary of select relevant and recent project experience is provided on the
following pages, including:
• Specific Plans
• Vision Plans
• Revitalization Plans
• Corridor and Downtown Plans
• Community Engagement and Facilitation
• Land Planning, Zoning, Design Guidelines and Standards
• Municipal Finance
in Environmental Compliance (CEDA)
Folsom Boulevard Corridor Specific Plan and CEDA
Compliance, City of Rancho Cordova, CA
PMC prepared a Specific Plan document for the Folsom Boulevard Corridor, an
aging commercial corridor and light rail artery that serves as the lifeblood of the
community. This project included a strong development strategy using existing
data, a market study, and stakeholder interviews to recommend implementation
measures for specific "pulse points" along Folsom Boulevard. The Specific Plan
includes a land use and design plan that integrates form -based zoning provisions
in terms of site - specific nodes, prototypes, and case studies and provides
guidelines and standards to ensure the plan's proper execution. Streetscape
improvements and a sound implementation strategy were key products of this
planning effort.
L
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Client Reference
Ted Gaebler, City Manager
City of Rancho Cordova
2729 Prospect Park Drive
Rancho Cordova, CA 95670
(916) 851 -8800
tgaebler @cityofranchocordova.org
Project Dates: 12/1/12 - 11/1/13
Key Services Provided
• Outreach and facilitation
• Corridor revitalization
• Land use /zoning
• CEOA compliance
• Municipal Finance
Relevant Experience and Skills 12 -1
PM(:'
Client Reference: Three Corridors Specific Plan for Appian Way, Pinole
Belinda Espinosa, City Manager Valley Road, and San Pablo Avenue,
2131 Pear Street CI of Pinole, CA
Pinole, CA 94564
(510) 724 -8933
bespinosa @ci.pinole.ca.us In response to updating its General Plan and the prospect of undesirable
development encroaching on Its Old Town historic core area, the City of Pinole
Project Dates: selected PMC to prepare a Specific Plan for three of the city's primary arterials:
10/11/07 - 6/25/10 San Pablo Avenue, Pinole Valley Road, and Appian Way. The Specific Plan
Key Services Provided: reinforces the community's interest in preserving San Pablo Avenue as Pinole's
"Main Street" and ushering big -box automobile- oriented commercial development
• Corridor Revitalization to locations along Pinole Valley Road and Appian Way that are proximate to the
• Outreach
• Land use and zoning interstate, and provides a vision for future development in three neighborhoods
• Multi -modal Planning adjacent to the corridors. The plan relies on a strong economic development
• Streetscaping strategy for infill and new development, includes form -based provisions and
• CEOA design guidelines to help ensure that development occurs in a suitable fashion,
and describes realistic improvements to the public right -of -way.
2 -2 1 Proposal for the C ry of Rosemead
Vision Plans, Kern County (2011 -2012)
Rosamond Business District (2011)
Kern County retained PMC to assist the Antelope Valley community of Rosamond
to envision the future of its downtown business district. Rosamond is a rural
community in need of some revitalization and basic streetscape improvements,
and its citizens enthusiastically participated in a day -long visioning charrede
during the first phase of this project. The charrede included a walking tour with
PMC urban design experts, in addition to electronic polling on key issues, key
word visioning exercises, and small group mapping activities. Extensive media
outreach was conducted in advance of the meeting, resulting in thorough coverage
by three media outlets. Following phases of the project included a prioritization
workshop, the completion of the Vision Plan, and the development of a signature
Rosamond Business District Vision Poster which was presented to the Kern County
Board of Supervisors.
East Bakersfield (2012)
PMC prepared a Vision Plan for the community of East Bakersfield. A two -day
charretre -style community workshop provided the foundation for the Vision Plan.
Approximately 150 participants joined in on mapping exercises, a vision key word
activity, live polling surveys of design preferences, preliminary design work, and
activities to prioritize County- and community-led projects. The end product is a
Vision Plan that memorializes the visioning process with a poster illustrating the
key improvements to achieve the community's vision, and an implementation
matrix outlining the actions necessary to realize the vision and assigning
responsibility.
Mojave (2012)
PMC prepared a Vision Plan for the community of Mojave. A two -day charrene-
style community workshop provided the foundation for the Vision Plan. The
workshop featured mapping exercises, live polling, prioritization activities,
preliminary design work, and a walking tour of the downtown with a simultaneous
slideshow and live Twitter feed at the venue for those unable to participate in the
walk. The Vision Plan contained two key components: a poster illustrating the key
improvements to achieve the communitys vision, and an implementation matrix
outlining the actions necessary to realize the vision and assigning responsibility.
Boron and Tehachapi (2013- Present)
PMC is currently finalizing the Community Vision Plan for the community of
Boron, as well as initiating the visioning process for Old Towne Tehachapi.
Client Reference:
Lorelei OviaD, Director of Planning
and Community Development
Kern County
2700 M Street, Suite 100
Bakersfield, CA 93301
(661) 862 -8866
toreleio@co.kem.ca.us
Project Dates: 1/14/11 - Present
Key Services Provided
• Outreach and facilitation
• Corridor and District
revitalization
• Land use planning
• Municipal Finance
Awards:
May 2013 First Place Best
Practices Award by the APA,
California Chapter, Central Section
Relevanl Experience and Skills 1 2 -3
YMC'
Client Reference:
Jessica Jones, City Planner
City of Santa Rosa Community
Development Department
100 Santa Rosa Avenue, Room 3
Santa Rosa, CA 95404
(707) 543 -3410
jjones @srcity.org
Project Oates: 5/2/11 - 10/25/12
Key Services Provided:
• Revitalization Specific Plan
• Land use and multimodal
planning
• Zoning and policy
development
• Outreach
• CEOA compliance
North Santa Rosa Specific Plan and EIR,
Santa Rosa, CA
The North Santa Rosa Station is one of 14 stations being planned by Sonoma -
Marin Area Rail Transit (SMART) for a start-up level of commuter rail service along
the Northwest Pacific rail corridor. The City of Santa Rosa selected PMC to lead
the project for the North Santa Rasa Station Area Specific Plan, funded by a grant
awarded by the Metropolitan Transportation Commission. The plan will support the
future SMART station by outlining strategies to establish a transit - supportive
environment by improving connections between the station and adjacent
destinations, densifying and intensifying land uses at key locations within the
project area, and enhancing the physical design of the urban environment. While
much of the existing area is developed, a few large, vacant parcels in the project
area afford unique opportunities for transit - supportive development.
The planning effort focused on evaluating existing and potential land uses,
analyzing circulation and infrastructure conditions, and developing land use
regulations, implementation strategies, and design guidelines to encourage
appropriate transit- oriented development within the project area. Components of
the project included a Market demand analysis, Land use alternatives analysis,
Station access and connectivity plan, Parking demand analysis, Pedestrian -
friendly design standards, Infrastructure development and financing strategy,
Implementation plan. and Community involvement strategy.
North Downtown Specific Plan, City of Compton, CA
PMC was selected by the City of Compton to prepare a Specific Plan for the North
Downtown area, an aging district of commercial, light- industrial, and residential
uses adjacent to a regional light -rail transit station. The Specific Plan envisions
redeveloping the project area into a transit- oriented mixed -use neighborhood. The
renovated light -rail station would serve as hub for this new community, providing
immediate access to shopping, entertainment venues, the City of Compton civic
center, and several new multi - family residential developments. To facilitate this
vision becoming reality, the plan proposes reinstating the planning area's historic
street grid, removing incompatible light- industrial uses (primarily auto - oriented)
within the project area, and easing the North Downtown area's parking
requirements. These changes encourage pedestrian activity, stimulate commercial
development, and make the planning area a more livable place.
Client Reference
Kofi Sefa-BOakye
City of Compton
Community Redevelopment
Agency
205 S. Willowbrook Avenue
Compton, CA 90220
(310) 605 -5511
kboakye @comptoncity.org
Project Dates: 06/18/08-
03/16/10
Key Services Provided
• Downtown and Corridor
Revitalization
• Outreach and Facilitation
• Land use and zoning
• Multimodal circulation
• Implementation
Relevant Experience and Skills 12 -5
PM(:'
Subconsultant Experience
Because we are limited by the RFP's requirements to include no more than six projects demonstrating our team's
project experience and skills, we have summarized several of our primary teaming partners' relevant project highlights
in the table below.
Garden Grove, Califomia
Contact: Roger Meyer, Planning Services Manager
City of Garden Grove, 11222 Acacia Parkway Brookhurst Triangle Mixed -Use
P.O. Box 3070, Garden Grove, CA 92842
(951) 849 -8807, kadh @garden - grove.org
Cabazon, California
Contact: Roger Meyer, CEO, Morongo Band of Mission Indians Morongo 1 -10 Corridor Master Plan
49750 Seminole Road, Cabazon, CA 92230
(951) 849 -8807, roger_meyer@morongo.org
Rancho Mission Viejo Company (RMV)
Contact: Jeff Thompson
Director of Development & Engineering Project Management/Program
Rancho Mission Viejo Company Management/General Engineering Services
28811 Ortega Highway, San Juan Capistrano, CA 92675
(949) 240 -3363, jhompson@ranchomv.com
au, ill - ara skills 2 6
KOA Corporation
Rosemead, Califomia
Contact: Ms. Sheri M. Barmaid, City of Rosemead
Rosemead Circulation Element Update EIR II
8838 East Valley Boulevard, Rosemead, CA 91770
Traffic Study
(626) 569 -2144
Los Angeles County, Califomia
Contact: Phillip Estes, AICP, Principal Regional Planner
Los Angeles County Department of Regional Planning
East Los Angeles Specific Plan
320 W. Temple Street, 13th Floor, Los Angeles, CA 90012
(213) 974 -6425
Lawndale, California
Contact: Nasser Abbazandeh, PE
Public Works Director /City Engineer
Inglewood Avenue Corridor Improvements
(310) 973 -3266, NAbbaszadeh @lawndalecity.org
Rancho Mission Viejo Company (RMV)
Contact: Jeff Thompson
Director of Development & Engineering Project Management/Program
Rancho Mission Viejo Company Management/General Engineering Services
28811 Ortega Highway, San Juan Capistrano, CA 92675
(949) 240 -3363, jhompson@ranchomv.com
au, ill - ara skills 2 6
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II
Project Understanding, Approach, and Scope
Project Understanding
The City of Rosemead is seeking a consultant to prepare a Specific Plan for the
Garvey Avenue corridor from New Avenue to the Rosemead Garvey Bridge.
Currently, the Garvey Avenue corridor is developed with a variety of mostly
commercial uses ranging from vehicle- oriented shopping centers to dated
sidewalk storefronts to auto- and construction - related businesses. The building
stock along Garvey Avenue consists primarily of one- and two -story structures
built between the 1950s and modern day. The area lacks a distinctive architectural
character and design cohesiveness and some properties have fallen into disrepair
and /or are experiencing deferred maintenance.
On December 10, 2013, the Rosemead City Council authorized City stag to solicit
proposals for the preparation of a Garvey Avenue Corridor Specific Plan and
appointed the Garvey Avenue Corridor Sub - Committee. The Specific Plan will help
to implement a variety of goal and policies of the City's General Plan, including:
• General Plan Land Use Element, Citywide Issue 3: Preserving and
encouraging a variety of commercial and industrial activities.
• General Plan Action 2.1: Prepare a specific plan, development standards,
and/or design guidelines to plan for future development and for both private
and public realm design features in the High Intensity Commercial areas.
The objectives of the Specific Plan include providing a vision and policy
framework for the Garvey Avenue corridor; providing regulatory mechanisms to
facilitate the recycling of property with high quality development; developing
infrastructure programming and financing solutions to alleviate development
constraints; and leveraging opportunity sites as a catalyst for positive change.
To that end, the City's Garvey Avenue Master Plan, adopted in August 2012,
identifies 10 opportunity sites along the study corridor. The most significant
opportunity site is the former Los Angeles Dealer Auto Auction property, which is
15.6 acres in site and occupied by an abandoned structure surrounded by an
extensive surface parking lot. The designation of this site as a High Intensity
Commercial Area, and the presence of additional nearby opportunity sites,
including a 4.4 -acre site at the corner of Garvey Avenue and San Gabriel
Boulevard, make this location particularly attractive to development interests.
PMC knows the Garvey Avenue corridor, understands the issues, and has
assembled a unique project team to achieve the City's desires for the Garvey
Avenue Specific Plan. Our team provides a balance of local experience, California
PMC knows the Garvey Avenue
corridor, understands the issues,
and has assembled a unique
project team to achieve the City's
desires for the Garvey Avenue
Specific Plan. Our team provides a
balance of local experience,
California experience, and
experience across the nation and
throughout the world; a balance of
city/corridor knowledge with fresh
perspectives and new ideas; and a
balance of technical experts and
land use visionaries.
Project Understanding. Approach and Scope 1 3
3 -2 1 Proposal for the City of Rosemead
experience, and experience agoss the nation and throughout the world; a balance
of city /corridor knowledge wit fresh perspectives and new ideas; and a balance of
technical experts and land uvisionaries. It is this balance that gives the PMC
team the ability not just to d elop a plan for Garvey Avenue, but to develop a
meaningful plan that can and II be implemented.
Typical Storefront Commercial Uses on Garvey Avenue Lacking Architectural
Character
Example of Newer Auto - Oriented Commercial Uses along Garvey Avenue
Example of Older Commercial Properties along Garvey Avenue Experiencing
Deferred Maintenance
The Former Los Angeles Deahh Auto Auction Site is a Major Opportunity for the
City
Project Approach
The elements of the PMC approach to planning and land use strategies for the
Garvey Avenue Corridor Specific Plan are listed below.
#1 Meaningful Public Input
PMC believes that meaningful public input is more than a few community
meetings. Rather, it is working hand -in -hand with the community to develop a
vision and a roadmap to achieving that vision that can be supported by a broad
cross - section of community members. We understand that this type of support will
only result from a planning process that genuinely asks for, listens, and responds
to community input.
Our public participation process is designed to provide multiple methods, venues,
and times to work collaboratively with the community on the Corridor Specific
Plan. We will speak one -on -one with stakeholders through interviews. We'll visit
with community members where they live, work, and recreate through intercept
surveys. We'll provide ample information online and in languages other than
English to keep the community up to date on the planning process. We will
provide fun and engaging ommunity design charredes where community
members can work side -hy -si with our team to plan for the future of the project
area.
#2 Going Beyond Land Use Plans — Developing Opportunity
Site Design Concepts
Successful land use planning starts with a shared vision that guides planning and
implementation for years to come. Land use plans and policies only go so far;
design concepts go farther. Born from collaboration, economic and social
realities, and ample community input, the opportunity site design concepts are an
illustration of the proposed uses of development types and public improvements.
This product is a critical piece of the public dialogue for the area.
The opportunity site design concepts will demonstrate the uses, development
patterns, and the conceptual site plans proposed for the corridor, giving the
community a chance to direct what they feel is the appropriate look and feel for the
project area The ability to provide a single product that encapsulates the
community's shared vision is pivotal to a successful planning process.
#3 It's All About Placemaking
Our approach will be on placemaking— creating an attractive, well - defined
environment with an accent on quality of life and sense of place. This plan will
guide both public and private development consistent with the goals and policies
of the General Plan and Garvey Avenue Master Plan. Inspiring quality development,
complementary land uses, attractive streetscapes, and community amenities are
the basic ingredients of our Corridor Specific Plan approach. These elements will
be informed by technical studies, field inventory, and ample community outreach
focused on community preferences and corridor identity.
Prolednnde•slanding. Approach and Scope 3 -3
Scope Outline
1. Initial Reconniumnoe Project IGclmfl and Work Program
1 1 Project Kickoff Meeting anti Site Reconnaissance
1.2 Revised Work Program
2. Edsbng Cendibom, Issues, Opps & Challenges
2.1 Background Data Collection and Review
2.2 Existing Conditions Memorandums and Mapping
3. Public Outreach, Meetings and Sub- Commihee
3.1 Community Outreach Strategy
32 Stakeholder Interviews
33
Translation Services
3.4
Project Kickoff Party
3.5
Community Design Events
3.6
Project Website and Online Survey
37
Public Sub - Committee Meetings
4. Specific Plan Preparation
4.1 Goals and Planning Process
4.2 Opportunity Sites
4.3 Preliminary Land Use and Circulation Alternatives and
Internal Charrefte
44 Land Use Element
4.5 Development Standards and Design Guidelines
4.5 Infrastructure Element
4.7 Implementation. Financing, and Phasing Element
3 -4 Proposal for the Cily of Rosemead
4. Specific Plan Preparation (continued)
4.8 Amendments to the GP. Zoning, Code. and Zoning Map
4.9 First Administrative Draft Specific Plan
4.10 Second Administrative Draft Specific Plan
4.11 Public Draft Specific Plan
4.12 Final Draft Specific Plan
S. Prepare CEOA Documentation
51
Initial Study
5.2
Notice of Preparation
5.3
Scoping Meeting
541
Traffic Impact Analysis
5 4.2
Air Quality Modeling
543
Greenhouse Gas Modeling
544 Noise Assessment
54.5 Utilities &Service Systems
5 5 Administrative Draft EIR and Mitigation Monitoring
Program
5.6 Public Draft EIR and Notice of Availability
5.7 Final EIR. Findings, and SOC
5.8 Notice of Determination
6. Specific Plan Review and Adoption
6.1 Public Hearings
62 Project Management and Meetings
1'N1(:
Scope of Work
Our team has reviewed the City's scope of work provided in the RFP and agreed
that the outlined scope of work is well written and is the right approach for
developing a successful revitalization tool for the Garvey Avenue Corridor. Our
scope assumes that all tasks outlined in the RAP will be completed, while
providing additional detail to communicate value -added effort and further explain
our anticipated efforts for each task.
Task 1 Initial Reconnaissance Project Kickoff and Work
Program
1.1 Project kickoff meeting and site reconnaissance. PMC will prepare for and Task 1.1 Deliverables:
conduct a project kickoff meeting with City staff to refine and/or clarify project Attendance by consultant team,
objectives; discuss the work plan, schedule, and deliverables; conduct an outreach
assessment; discuss and collect necessary resource files and documents; and meeting summary and field
conduct a field visit with staff and subconsultants. notes.
1.2 Revised Work Program. eased on discussion at the kickoff meeting, the team Task 1.2 Deliverables: Refined
will work closely with the City to refine the project scope and schedule. The final scope of work prepared by
work program will call out deliverables and will clearly define the effort.
consultant.
Task 2 Existing Conditions, Issues, Opportunities, and
Challenges
2.1 Background Data Collection and Review. The PMC team will collect and review Task 2.1 Deliverables:
background data provided by the City and other relevant agencies including but Background summary
not limited to resources identified in the RFP, and will request and obtain any other
pediment, project - related data as necessary. This information will be used in memorandum.
obtaining a strong understanding of the plan area conditions.
2.2 Existing Conditions Memorandums and Mapping (All). The PMC team will Task 2.2 Deliverables: Existing
prepare a series of memorandums, as outlined below, with accompanying conditions memorandums and
mapping:
mapping to include a summary of
a. Planning and Urban Design Analysis Memorandum —a summary of key land potential Issues, opportunities,
use. regulatory and design information from City resources and site analysis
findings and challenges.
b. Market overview —a summary of demographic and economic conditions in
the area based on ESRI Tapestry Data Reporting and site analysis.
c. Circulation Existing Conditions Memorandum —an inventory of exisling traffic
and circulation conditions at the study Intersections will determine current
operating conditions of the plan area The traffic analysis file will be adapted
from the Circulation Element analysis and will include all key Specific Plan
Project Understanding, Approach and Scope 1 3 -5
Task 3.1 Deliverables:
Community Outreach Strategy
roadways and intersectionfifi for detailed level of service analysis. The results of
the existing conditions agalysis will be documented and summarized in the
traffic study report
Infrastructure Existing Con hens Memorandum —an inventory of existing
infrastructure conditions the plan area based on existing and collected data
to include sanitary sewer. ater, storm drain, street. landscape, and lighting
conditions. I'
Memorandum of Case Stu lea of Successful Corridor Specific Plans and
Projects (5 minimum)— alsummary of other relevant Specific Plan projects
which have resulted in successful corridor or district revitalization.
Task 3 Public Outreach, Meetings and Sub - Committee
3.1 Community Outreach Strategy. At the project kickoff meeting, PMC will
conduct an outreach assessment, which includes a staff discussion/survey of past
community engagement areas,. successes, and lessons learned. Based on the
input received, PMC will develop an outreach strategy for staff review and
discussion that will include details regarding all of the items further outlined in
Task 3. Our team views public outreach and facilitation as a partnership between
PMC, our clients, and the communities they serve and our expertise lies in helping
our clients actively listen to the community and translating that information into
clear actions. We design unique, effective, and award - winning public participation
programs to meet the specific needs of our clients.
The community outreach strategy will be designed to actively solicit input and
involvement by staff, decision- makers, the sub- committee, a diverse cross - section
of residents, local businesses, landowners, environmental groups, community
service providers, affordable ousing developers, and advocates during each
phase of the project. A sp ial effort will be made to identity and solicit
involvement from untlerreprese ted members of the community.
3.2 Stakeholder Interviews. Ph C will interview up to 10 key stakeholders over the
Task 3.2 Deliverables: phone or in person to coincide Nith the project kickoff party or initial site visit. The
Stakeholder interviews (up to 10) interviews will inquire about r eject area issues, assets, and opportunities. The
and findings summary. stakeholder list can be develol ed in collaboration with staff and is envisioned to
be in addition to the sub -corn flee members.
3 -6 1 Proposal for the Ciry of Rosemead
3.3 Translation Services (ISI Translation). Our team is well versed in outreach Task 3.3 Deliverables:
techniques for a variety of population types and partners frequently with ISI Multilingual translation for
Translation to provide both written and live translation services for PMC on a
multitude of projects. Services will include but not be limited to translating workshop flyers, project fact
collateral for print and web as well as live event translation, to include but not sheet, web info, and live event
limited to the following languages as determined appropriate by staff: Spanish, translation in up to four
Vietnamese, Cantonese, and Mandarin. Our scope assumes translators for 4
languages at up to 3 community events, as well as translation of a project languages.
informatiorVfact sheet, event flyers, and a website summary for each language.
Additional languages can be added for an additional fee as well as translation
headset rentals for community events if so desired by the client. Presenter
transmitters are $50 per language and attendee headsets are $40 per person.
3.4 Project Klekoff Party. PMC will host a party to celebrate the project initiation. Task 3.4 Deliverables: Hosted
The event could be held on the corridor, at an existing vacant commercial space, a
community park, or another public area. At this event we will share project event to include promotional
information, gather preliminary ideas through interactive activities and games, and material, project fact sheet, live
share fun giveaways. PMC proposes the development of a simple one -page print- translation, exercises and
ready fact sheet that can be distributed at this and all future outreach events.
Details of the event will be discussed with staff and a specific event approach will activities, and giveaways
be crafted at least one month prior to the event. The purpose of this event will be
to
• Introduce the community to the project and provide an overview of the
project's purpose and process.
• Gather input on the community's "big ideas" for the future of the corridor and
opportunity sites.
• Gather input from the community on existing priorities, issues, and concerns.
• Engage in exercises to begin identifying areas of stability and areas of
potential change.
• Begin the Specific Plan process with an exciting event that will encourage
continued public participation.
Activity ideas for this exciting event may include, but not be limited to, the
following:
Activity Idea #1: As a warm -up, participants may be given a sticker with well -
known community landmarks and businesses. The sticker will be placed on each
person's back without them seeing it. They will need to ask the person next to
them yes or no questions until they can guess what is listed on their sticker.
Activity Idea #2: Public Art Wall Activity (PMC and City stain
Project Understanding. Approach and Scope 1 3 -7
• Participants will be asked to draw, paint or write on 'art walls" to identify what
they like and wish for Garvey Avenue, and how they envision the community in
the future. This will provide community members with an opportunity to
engage in a creative group) project, while simultaneously providing input that
might later be displayed as public an. Each art wall panel will ask a different
question:
• Panel #1:1 like ...: What do you cherish about the corridor today?
• Panel #2: 1 wish ...: What are the future opportunities for the corridor?
• Panel #3: Top Headlines of 2040 ...: What do you think the top news
headlines for the corridor will be in 2040?
PMC and City staff representatives (three total) will be stationed by each panel to
provide direction and support to participants. A few examples corresponding to
community themes identified in the stakeholder interviews will be placed on each
wall for participants to reference.
Task 3.5 Deliverables: Two 3.5 Community Design Events. Why not make workshops fun? PMC proposes we
events including attendance, change up the traditional approach to a community workshop and make these
community- building events. By conducting two events, we have the opportunity to
preparation, facilitation, enthuse, educate, engage, and solicit key input on the plan concepts in a fun and
promotional and meeting inspiring atmosphere for all ages and nationalities. PMC proposes the following
approach to engaging the community in a nontraditional workshop setting;
materials (agenda, sign -in sheet, however, we are eager to collaborate with staff on other formats for community
presentation, maps, exercise engagement in the scope refinement process and are very flexible in our outreach
materials, etc.), and a summary of approach
input received. We recommend two communi design events, one at each of two critical stages
of the planning process. We ggest holding the first event during the land use
and circulation design alterna ayes development stage of the project to present
preliminary alternatives to the ommunity and seek their input. At this meeting we
will also conduct activities art mapping exercises to identity design preferences
and improvement strategies. A let the first event the project team will develop the
preferred alternative. At the second community design event, the team will
present the preferred alternate . We will seek input on the preferred alternative
and direction on streetscape nd development standards. Because the City has
studied the corridor in recent ears and has gathered information and developed
policies on the envisioned tutu a for the corridor, our team will solicit feedback on
the details including but not Ili lited to what type and mix of uses they want, what
types of streetscape improve Real are missing, education on urban design
concepts, and education on s ecific plan and zoning tools. Below are the two
events we propose for a valuala and engaging outreach process:
38 1 Proposal for the City of Rosemead
• Design Event #1: Land Use and Opportunity Site Alternatives. Present and
Seek Input on the Land Use Alternatives, Opportunity Site Alternatives, Design
Preferences, and Improvement Strategies
• Design Event #2: Preferred Alternative. Present the Preferred Alternative and
Development and Streetscape Standards and Develop Resources for the
Implementation Plan
PMC has utilized a wide variety of tools for use in public workshop and charrette
settings that will be employed throughout the public outreach process. Based on
the results of the outreach assessment, our team will determine which tools are
right for Rosemead events. Our creative designers, engagement, and facilitation
specialists are eager to customize tools or invent new ones specifically for
Rosemead event attendees that will capture their ideas and translate them into
meaningful input for vision and plan development. Several tools that have proven
effective in visioning, place- making, and land useAransportation projects include:
• Vision key word "clouds"
• Live electronic polling exercises
• Virtual or live walking tours
• Land use concept mapping with development -type icon stickers
• Visual design preference surveys (digital or analogue)
• Traditional sticky dot and Post -it exercises to capture feedback on priorities or
likes/dislikes
• Money allocation project prioritization exercises
• Community action planning exercises (organizing the community through
public workshops)
• '9 wish..." and "I like..." stickers to solicit input on draft products
• Online collaborative sites for surveys or information/idea sharing
Additional engagement that has proven effective and provides another important
outreach opportunity are mobile workshops for City staff. Our team can provide a
package of materials (including workshop presentations and engagement
exercises) for staff to conduct at various community meetings or events (including
community-wide events and at local facilities such as the library) with little effort
to cast a much broader community engagement "net."
Project Understanding. Approach and Scope 1 3 -9
PMC:
Task 3.6 Deliverables: Interactive
website and online survey to
include a summary of input
received.
3 -10 1 Proposal for the City of Rosemead
PMC will provide print -ready promotional materials for each of the events, which
may include any of the following:
• Flyers to post at City [tall he library, schools, and businesses
• Press releases for local p ers
• A large street spanning banner to span Garvey Avenue to announce the project
and planning process
3.6 Project Wehsite and Online Survey. Our team will develop a project website
(which can link to the City's website if desired) that will provide project
information and surveys as well as mirror activities from the kickoff party and
community design events to capture people that are not able to participate in
person. PMC uses MindMixer, an interactive online engagement web application,
for the Garvey Avenue Corridor Specific Plan planning effort. The application
combines a simple, easy -to -use interface with a robust, visually oriented, and
real -time back -end data dashboard. The MindMixer interface with project
stakeholders and citizens can be specifically designed to solicit ideas and
preferences about a cohesive vision, guiding principles, and implementation
strategies relevant to downtown. MindMixer offers the client, decision- makers, and
citizens:
• An easy -to -use interface that creates an enjoyable user experience, making
community engagement fun, easy, and accessible.
• Ideas, feedback surveys, voting, interactive games and e-mail features that
enable users to easily submit ideas and opinions, indicate their preferences
on design, land use and circulation concepts via interactive games and
voting, and receive ongoing e-mail updates related to user - specified interests.
• A reward system to create di itional incentives for participants, which may
include simple prizes suc as coupons from local businesses.
• A customized website feat ring a unique URL with branding and colors to
match the City's or project website.
• Project reporting that provi�as an in -depth look at who is participating and
what ideas are being discu sect.
MindMixer is a dynamic com unity engagement tool that can be used not only as
a forum for community outrea h, but also as a forum for internal outreach to the
sub - committees. Just as it doe with the broader community, MindMixer educates
about planning issues facing osemead and excites participation in the project
from stakeholders who are very knowledgeable about this. The site may also be
used in lieu of face -to -face meetings and save time and resources in moving the
project forward and allowing extensive participation of committee members when
it's convenient for them. This tool may also be used by City staff and the project
consultant to introduce new project topics and content and to share their ideas in
an open and collaborative manner.
3.7 Public Sub- CommDtee Meetings (three meetings). PMC will facilitate three
meetings with the sub - committee to discuss project progress, issues, and
products. We propose that they occur during Tasks 1, 2, and 4 of the project.
As an alternative to the standard meeting, we have found that it can be very
effective to do a tour of key project sites with committees to visualize
improvements to the area. A bus tour could be conducted in lieu of a traditional
meeting; we would begin in a room selling to discuss the project assets and
issues, and then venture together into the project area to discuss opportunities for
public and private improvements.
Public Sub- Committee Meetings
Meeting #1 Introduce the project and Identify assets. issues needs, and
opportunities for improvement
Meeting #2: Review the preliminary land use and circulation alternatives and
opportunity site concepts.
Meeting #3. Review the preferred alternative. discuss evaluation criteria:.
provide input on development standards and streetscape standards. This
meeting may also be combined with the EIR arguing meeting
All of the techniques used in soliciting input and finding common ground at
community events can also be tailored to gather feedback from the committee as
described above in Task 3.5. It is important to note that the purpose of these
meetings will be to maximize agreement rather than build consensus.
Task 4 Specific Plan Preparation
Based on the information collected during previous tasks, the specific plan will be
drafted to address the issues expressed by the Garvey Avenue Corridor Sub -
Committee and Rosemead community and will comply with the state and local
codes. This task will include any required amendments to City's General Plan,
Zoning Code, and Zoning Map. At a minimum the Specific Plan shall include the
following:
1'M(
Task 3.7 Deliverables: Meeting
prep, facilitation, and materials
(agenda, sign -in sheet,
presentation, maps, exercise
materials, etc.); summary of input
received and description of how
results will be used in the plan.
r
41 Goals and Planning Process This component will describe the goals which will Task 4.1 Deliverables: Specific
guide development in the project area for the litespan of the plan. The goals and
policies will be informed by past planning efforts and build upon those or amend plan chapter for project goals and
those to provide more detail on items such as land use, circulation, urban design, process
Project Understanding, Approach and Scope 3 -11
open space and sustainability to help realize the Plan Area's vision. This section
will also document the planning process used to develop the Corridor Specific
Plan.
Task 4.2 Deliverables: Provide 4.2 Opportunity Sites (concept plans for up to four sites) (Jerrie Partnership). Our
diagrams and text describing the project team will work with City staff and the Sub -Committee to identify up to four
opportunity sites along the corridor for which to provide detailed concept plans.
future vision for up to four key Jerde Partnership's team of architects and designers will assist the overall team in
opportunity sites. Deliverables site reconnaissance and analysis of the corridor as a whole related to place -
will include: making initiatives, and more specifically, provide pre - development programming
• Written narrative assessment and design visioning for key opportunity sites that have the highest
potential to serve as catalyst developments. The project team shall review and
• Strategic programming respond to the current corridor conditions, program, and development intent ideas,
concepts considering alternative pre - development positioning potentials and programming,
• Reference images of content, and best use feasibildies of the opportunity sites. The pre - development
programming concepts, public
zones, and environmental use concepts generated by Jude shall be used to establish a framework for
images directions of development within the updated corridor specific plan.
• Indicative massing diagrams Jerrie will develop diagrams and studies, and use recommendations for the key
identified opportunity sites, which will be documented in written narrative, simple
strategic diagrams, pictorial character, and reference photos indicating content -
driven environments, character images of key public zones and environmental
ideas, and indicative massing, to be integrated into the overall specific plan.
Optional Task A Deliverables: Optional Task A. Retail Consultancy
Services (Thomas Consultants)
Memorandum of findings for retail Thomas Consultants is a premier
international strategic development consultancy
consultancy services and that helps clients in both the
public and private sectors to transform retail and
integration of findings into land mixed -use projects into memorable
and lasting destinations. Thomas will work
with the project team to condo
use and design concepts, as well
1 analyses and research to aid in the development
of land use and development
concepts for key areas along the corridor, with
as participation in one kickoff emphasis on the opportunity si
es. In particular, Thomas will provide the following
meeting and one public meeting services and deliverables. Plea
a refer to Attachment A for a more detailed scope
with Garvey Avenue Corridor Sub- of work for the services to be ph
3vided.
Committee and Presentation of a. Retail Market Performance
Indicators Research. An examination of the past
Final Report/ Attendance at performance and dynamic
of the retail sector can provide clues to the
existing conditions and iss
des, and provide an outlook or future trends of the
Public Hearing industry.
b. Retail Supply Review. To I
irofile Rosemead's retail sector, a survey of its
retail market supply needs
to be undertaken to understand the quantity,
quality, format, and spatial
distribution of the existing regional retail
infrastructure. Equally important,
however, will be to understand the planned
3 -12 Proposal for the City of Rosemead
retail (through review of building permits) as well as the level of and
distribution of employment across and within the retail sector, and
employment distribution across other sectors that would provide an indication
of where complementary retail uses may be required. The profile will also
help to understand gaps in the distribution and format of retail across the city
and within the Garvey Avenue Corridor project area.
Case Study Review. Analyzing examples of successful retail developments,
main streets, and destinations is an important component of the overall
analysis process. Case study profiles to be provided will draw from a variety
of local, national, and international retail projects, and will focus on traditional
main streets retail destinations. This exercise would specifically draw lessons
and "best practices' from the profiled projects with respect to retail program,
layout, and design.
4.3 Preliminary land Use and Circulation Alternatives and Internal Charrette. The
project team will conduct an internal charrette to develop up to three conceptual
Preliminary Land Use and Circulation Alternatives based upon physical, economic,
and social conditions and the desired community vision. These alternatives will be
vetted with staff and refined with the option of sharing with the community and
seeking input through the interactive project website to educate and solicit
feedback on a preferred alternative. Based on project goals, objectives, and
feedback gathered through the outreach process, the PMC team will create up to
three conceptual preliminary land use and circulation alternatives for the plan area
which will include, but not be limited to:
• Land use, densities, and potential buildout
Urban design and streetscape concepts
• Multimodal circulation, connectivity, and infrastructure
4.4 Land Use Element The project team will develop a preferred alternative that
incorporates staff, sub - committee, and community feedback gathered to date.
Based upon the preferred alternative, PMC will develop a detailed land plan
including use designations and densities, building heights, setbacks, and parking
ratios among other details. The land use plan will demonstrate which parcels are
proposed to change and which will remain the same. The land use strategy will
incorporate descriptive text, tables, and diagrams depicting the designation's
standards for new development and redevelopment.
I'M(:
Task 4.3 Deliverables: Up to
three illustrative preliminary land
use and circulation alternatives
(maps, tables, and support
material).
Task 4.4 Deliverables: Land use
element including preferred land
use plan (digital copy)
Project understanding. Approach and Scope 1 3 -13
Task 4.5 Deliverables: 4.5 Development Standards and Design Guidelines This section will reference
Development standards and existing City toning, guidelines, and standards to the greatest extent possible and
focus on adding detail on building form and placement, parking, and low- impact
guidelines (digital copy) and sustainable design among others to achieve the community vision and
execute the land use plan. The land use regulations and standards will be highly
illustrative and clearly written so that they can be easily interpreted by the user and
implemented by staff.
Task 4.6 Deliverables:
Infrastructure Element (digital
copy)
3 -14 1 Proposal for the Cily of Rosemead
4.6 infrastructure Element (KOA, Huid- Zollars, PMC)
Circulation Plan (KOA)
KOA will prepare a draft element that will document the traffic study approach,
methodology, assumptions, findings, and recommendations. The element will
analyze the land uses and densities proposed and include the appropriate maps
showing the study area, study intersections and locations of the area projects,
diagrams showing peak -hour turning movement volumes at the study intersections
for each scenario and trip distribution percentages, and existing and
recommended bicycle, pedestrian, and transit facilities. All calculations will be
provided in appendices. For a more detailed circulation scope of work, please see
Appendix B.
Streetscap"dscape Plan (PMC)
Based on collaboration with and findings from i circulation analysis, PMC
will demonstrate design detail to define the look and feel of the street to include
street classifications, cross - sections. and palettes for streetscape elements.
UOlities and Public Services/Facili8es Plan (Huitt- Zollars)
An evaluation of existing utilit and infrastructure along with future improvements
needed to accommodate plan led development will be included in this section.
This will include an assessm nt of existing water and fire service capabilities,
sewer collection, and storm d ain (including low- impact development) facilities,
as well as electrical and to ecommunications capacities in the study area.
Infrastructure costs will also I a included in this chapter. Community Services:
Facilities such as parks, libr iries, educational, and cultural facilities will be
addressed in this section and A ill describe the needs to meet the needs of the plan
area upon buildoul.
Optional Task B. Packing Study (KOA) Task 8 — Parking Analysis (OPTIONAL) KOA
will make general observation during a late- morning period (when commercial
offices and institutions are pa ked to their maximums), a late afternoon period
(when retail uses are parked o their maximum) and an evening period (when
residential uses are parked to their maximum). Patterns of off- street and on- street
demand will be monitored at a macro -level scale, to understand the ability of
existing land uses by general type to contain parking demand within off- street
parking areas and the use of nearby on- street parking.
General surveyed demand will be mapped for each of the monitoring periods, and
overlaid with a land use map to be provided by the Client. A review of potential
parking conditions for concentrations of mixed -use development will be
conducted.
The land use density data for the proposed mixed -use areas will be used to create
a parking supply requirement matrix by sub -area. The input data will be from GIs
mapping/database or spreadsheet files to be provided by the Client. The analyzed
subareas will be conglomerations of small areas (approximately three to five
blocks) that can be used to create strategies for shared parking or parking demand
reduction strategies, based on major land uses that could remain for many years
into Plan implementation as well as new types of potential new uses. From this
exercise, recommended parking requirements will be developed for general types
of potential future land uses within the Plan area.
4.7 Implementation, Financing, and Phasing Element. This section will provide a Task 4.7 Deliverables:
roadmap to achieving the vision including priorities, timing, responsibilities, and Implementation Element (digital
possible funding mechanisms for each project, program, or program assigned as
an action item. The chapter will include sections such as: copy)
1. Development of an implementation matrix including list of key projects,
programs, and policies, necessary to achieve the Specific Plan vision as well
as parties responsible for the action.
2. Estimation for infrastructure costs.
3. Development of phasing plan based on costs and most beneficial timing of
improvements.
4. Identification of potential revenue sources from local, regional, state and
federal, and private sources. Estimate revenues per source over a given time
Name.
5. Creation of a comparative funding matrix of #2 above and using criteria to
determine their use, timing and constraints.
6. Identification of potential funding strategies using a mixture of sources from
#2 and #3 that address phasing and implementation.
7. Incentives toolbox (to include development incentives for catalyzing change
toward the plan area's vision).
B. Identified steps for administering a code enforcement program along the
corridor.
Projecl Understanding, Approach and Scope 1 3 -15
9. Preparation of a write -up and tables/graphics of analysis and coordination
with project team.
Task 4.8 Deliverables: Meeting to 4.8 Amendments to the GP, Zoning Code and Zoning Map. During the preparation
discuss Plan Compliance of the draft Specific Plan for Garvey Avenue Corridor, PMC will review the City's
General Plan, Zoning Code, and Zoning Map to assess compliance with relevant
Assessment, General Plan provisions of those plans (text and map). Specifically, PMC will review General
Amendment (text and/or map if Plan goals and policies to flag any potential inconsistencies. If inconsistencies are
needed), Zoning Code found, we will discuss with staff appropriate steps to modify the Specific Plan
and/or prepare necessary amendments to the General Plan to ensure consistency
Amendment (text and /or map if upon completion. PMC will also identify any deviations between the draft Specific
needed) Plan and City Zoning Code and Map. While state law allows Specific Plan
regulations to deviate from the Zoning Code, those deviations should be known at
the time of plan adoption. The City may also need or want to amend the Zoning
Code or Map to ensure consistency between the plans or portions thereof
consistent.
PMC will prepare a Plan Compliance Assessment summarizing the findings to
present and discuss with staff. Based on input and direction from staff, PMC will
prepare necessary amendments to the General Plan and/or Zoning Code as
appropriate. These amendments would proceed in conjunction with the review,
consideration, and action on the Specific Plan and Environmental Impact Report
(EIR).
Task 4.9 Deliverables: First 4.9 First Administrative Draft Specific Plan. PMC will compile the elements listed
in Task 4 and prepare the first Administrative Draft Specific Plan for City internal
Administrative Draft Specific Plan circulation and review. PMC will request one consolidated copy of comments in
(digital Copy) red lined attacked changes and will revise accordingly.
Task 4.10 Deliverables: Second 4.10 Second Administrative Draft Specific Plan. Based on feedback provided by
Administrative Draft Specific Plan staff and possibly the sub- ommittee, the PMC team will revise the first
(digital copy) Administrative Draft Plan and pi spare a second Administrative Draft Plan.
Task 4.11 Deliverables: Public 4.11 Public Draft Specific Plan. The PMC team will revise the second
Administrative Draft Plan and f repare a Public Draft Specific Plan for community
Draft Specific Plan (digital copy) release.
Task 4.12 Deliverables: Final 4.12 Final Draft Specific PI . The PMC team will collaborate with city staff
Draft Specific Plan (digital copy) regarding input gathered fron the community and decision - makers, and will
devise a plan for incorporating edback and finalizing the Specific Plan document
Task 5: Prepare CEGA ocumentation
Our approach to preparing the I itial Study and Environmental Impact Report (EIR)
for the Garvey Avenue Corridor Specific Plan is to first and foremost work with City
3 -16 1 Proposal for the City of Rosemead
staff to prepare a CEGA document that is legally defensible, aids the City in the
decision - making process, and meets the City's needs in terms of schedule and
budget. With these objectives as the bases, our proposed scope of work to prepare
Task 5.1 Deliverables: PMC will
the EIR is detailed in the following subtasks.
submit the administrative draft
5.1 Initial Study PMC will prepare administrative draft and final versions of an
and final versions of the Initial
Initial Study to identify and document any aspects of the Specific Plan that could
cause a significant effect on the environment and to focus the scope of the EIR.
Study to City electronically.
Aspects of the project determined to result in no impact or less than a significant
impact on the environment will be focused out of the EIR.
Task 5.2 Deliverables: PMC will
5.2 Notice of Preparation PMC will prepare draft and final versions of a Notice of
file the NOP with the County Clerk,
Preparation (NOP) to file with the State Clearinghouse and the County Clerk, and to
PMC will send 15 printed copies
mail to adjacent jurisdictions, responsible agencies, and members of the public
of the Initial Study and NOP to the
who have requested notice. In accordance with the CEGA Guidelines, PMC will
distribute the NOP via certified mail to interested agencies, organizations, and the
State Clearinghouse with the
public. PMC will also submit the NOP to the State Clearinghouse and post the
required Notice of
NOP with the County Clerk.
Completion/Environmental
5.3 Scoping Meeting PMC will facilitate a scoping meeting for the proposed
Document Transmittal form.
project. This task includes preparing a PowerPoint presentation, explaining the
PMC will distribute the NOP via
CEGA process for the proposed project, taking discussion notes, and assisting in
response to technical questions. For cost efficiency sake, this may be combined
certified mail to up to 50
with a Sub Committee meeting as outlined in Task 3.
recipients.
5.4 Research and Technical Studies Based on our review of the project and our
experience with similar EIRs, we anticipate that the project's key environmental
Task 5.3 Deliverables: PMC's
considerations will include transportation and circulation, air quality, greenhouse
EIR task manager and one
gas emissions, noise, and utilities and service systems. The following paragraphs
additional staff member will attend
describe these key environmental considerations and identify our approach to
analyzing each topic.
one public scoring meeting.
5.4.1 Traffic Impact Analysis
PMC has teamed with KOA to prepare a traffic impact analysis (TIA) for the
Task 5.4.1 Deliverable: Traffic
proposed Specific Plan. Based on the proposed project's use, density, and trip-
Impact Analysis
making characteristics, KOA will:
• Determine project trip generation based on ITE Trip Generation rates,
commercial use pass -by trip rates, internal capture rates between uses and
adjacent developments, and transit use credits.
• Determine the number and the distribution of new trips generated by the
proposed land uses by block/sector, and assign and map them to the roadway
system.
Pored Understanding, Approach and Scope 3 -17
As defined by the finalized seeping document, a project trip distribution pattern to
regional travel routes will be applied. Different distribution rates will be applied to
various sectors of the corridor parcels. Ideally, KOA would receive a spreadsheet
file from the Client that contains parcel numbers and the change in residential
units by density and the change in non - residential floor area in square feet by type,
by parcel for changes under the Specific Plan. KOA will process the data in GIS
and generate trips for analysis based on Traffic Analysis Zones (TAZs) or divisions
of those regional model polygons.
KOA will then conduct an Existing Plus- Project Analysis, a Future Pre - Project
Analysis and a Future Post- Project Analysis. KOA will produce a standalone traffic
impact analysis report that provides recommendations for the mitigation of project
impacts, if any. The report will include the appropriate maps showing the study
area, study intersections and locations of the area projects, diagrams showing
peak -hour turning movement volumes at the study intersections for each scenario
and trip distribution percentages, and existing and recommended bicycle,
pedestrian, and transit facilities. All calculations will be provided in appendices.
Task 5.4.2 Deliverables: For 5.4.2 Air Quality Modeling
efficiency and to reduce costs, the PMC will quantity the air pollutant emissions that are attributable to the proposed
project's CaIEEMo l results and Specific Plan and evaluate the impacts of those emissions. Rosemead is located in
corresponding air quality impacts the South Coast Air Basin. The South Coast Air Quality Management District
(SCAQMD) is the air pollution control agency for the basin. Primary pollutants of
will be discussed within the body concern include ozone, particulate matter, carbon monoxide, and toxic air
of the EIR, rather than producing a contaminants JAC). PMC will quantity and analyze the project's air quality
stand -alone air quality technical impacts in accordance with the SCAQMD's recommended methodologies and
thresholds of significance, including the district's localized significance
study. The analysis in the EIR thresholds.
would be supported by modeling
documentation, which would be Short-term (anticipated cons ruction) and long -term (operational) emissions
associated with implementatio i of the proposed Specific Plan will be quantified
included as an appendix to the using the California Emissions Estimator Model (CalEEMod). Regional air quality
EIR. will be further evaluated in terr is of the project's consistency with the SCAQMD's
2012 Air Quality Managemen Plan. Applicable air pollution control measures
contained in the Air Quality Mallagement Plan will be identified and discussed.
PMC will investigate the doterul al for sensitive receptors to be exposed to sources
of TACs. This analysis will co cider the guidance provided by the California Air
Resources Board in the Air Qu lily and Land Use Handbook: A Community Health
Perspective. This handbook in ludes various recommendations for the siting of
sensitive land uses near majo sources of TACs and is intended to serve as a
guideline for proposed development.
3 -18 Proposal fm the Glyot Roserreah
In this rase, carbon monoxide (CO) hotspots are not expected to be a concern. The
South Coast Air Basin is now designated an attainment basin for CO standards. To
that end, the SCAOMD performed carbon monoxide modeling for the tour
intersections that were considered the worst -case intersections in the entire basin:
Wilshire at Veteran, Sunset at Highland, La Cienega at Century, and Long Beach at
Imperial. In all cases, CO concentrations were found to be below the 8 -hour
standard of 9 parts per million (fifil Therefore, a CO hotspot analysis is not
included in our basic scope of work, but could be provided upon request for an
additional fee.
The analysis of impacts on sensitive receptors will also consider potential odors.
Odor impacts will be identified and any potential effects on sensitive land uses will
be qualitatively discussed.
5.4.3 Greenhouse Gas Modeling
PMC will quantity the greenhouse gas (GHG) emissions that can be attributed to
the Specific Plan and evaluate the project's contribution to the cumulative impact
of global climate change. PMC will quantity the annual GHG emissions anticipated
to result from implementation of the Specific Plan using the CalEEMod model, in
accordance with the SCAOMD's recommended methodologies. PMC will evaluate
the resulting emissions against thresholds of significance that are acceptable to
the City.
Thresholds of significance for GHG emissions have been a topic of much debate
among CEOA practitioners, lead agencies, and air quality management districts
and control boards. The most recent agency guidance in the region was provided
by the SCAOMD Working Group in 2010, which proposed the use of an interim
numeric GHG screening threshold of 3,000 metric tons of carbon dioxide
equivalent per year for all nonindustrial projects (pursuant to Tier III of the
SCAOMD's Significance Threshold Approach). While this screening threshold has
not been adopted by either the SCAOMD or the City of Rosemead, it may provide a
basis of evaluation for the proposed project.
If GHG emissions are determined to be a potentially significant impact, PMC will
identity appropriate actions that the proposed project can include to mitigate GHG
impacts. Mitigation measures proposed as a part of the environmental analysis will
also be quantified to show the reduction potential of individual measures.
Task 5.4.3 Deliverables: For
efficiency and to reduce costs, the
project's CaIEEMod results and
corresponding GHG impacts will
be discussed within the body of
the EIR, rather than producing a
stand -alone GHG technical study.
The analysis in the EIR would be
supported by modeling
documentation, which would be
included as an appendix to the
EIR.
Project Understanding. Approach and Scope 1 3 -19
Task 5.4.4 Deliverables: The
draft Noise Assessment will be
submitted to the City electronically
for review. The final Noise
Assessment will be included as an
appendix to the FIR.
3 -20 Proposal for the City of Rosemead
5.4.4 Noise Assessment
PMC has teamed with Moshe Greve Associates (MGA) to prepare a Noise
Assessment for the proposed Specific Plan. MCA proposes the following scope of
work for this technical study'
Existing Environment The FHWA highway noise model ( "FHWA Highway Traffic
Noise Prediction Model," FHWA -RD -77 -108) will be used to describe existing
traffic noise levels in the project vicinity. Additionally, MGA will make eight short -
term noise measurements near the project site. Community noise standards
relevant to this project are contained in the City of Rosemead Noise Element and
Noise Ordinance. Standards for the jurisdiction will be summarized and their
relevance to the project discussed.
Potential Impacts. The potential noise impacts can be divided into short-term
construction noise and long -term operational impacts on surrounding land uses.
As the project is a Specific Plan, it will not define any specific projects at the level
required to determine short-term impacts due to construction and demolition
noise. Construction noise will be discussed generally along with typical
equipment and noise levels and standard practices that should be implemented
during construction to minimize noise impacts. The application of the City Noise
Ordinance to control construction noise will be discussed as well.
Long -term noise impacts due to the project - generated traffic will also be
assessed. The noise impacts associated with the project's traffic on adjacent land
uses will be assessed in terms of the CNEL noise scale. The increase in noise
levels due to the project will be determined. Areas that will experience a
significant noise increase will a identified. For the project scenario, the absolute
noise levels experienced in th fca areas will then be determined, and the resulting
land use/noise compatibility tlussed.
Traffic noise levels that imp ct the project area will also be assessed for
compatibility with the propose land uses. As discussed above, the Specific Plan
will not be detailed enough to Jetermine specific impacts. Noise levels within the
project area will be determ ied and compared to noise/land compatibility
guidelines contained in the Cit s Noise Element. Measures that may be required
for specific projects to mee the City's noise standards will be discussed
generally.
Much of the Garvey Avenue C wider, the project area, is bordered by residential
uses. Potential noise impact that commonly occur at commercial/residential
interlaces will be discussed generally. Measures to avoid noise incompatibilities
including site design and the use of noise barriers will be discussed.
Mitigation Measures. Mitigation strategies will be identified as needed for the
control of noise levels within the project site. We will specify any measures to
mitigate tragic noise levels at the project site. Measures will be developed as
necessary to mitigate off -site noise impacts.
5.4.5 Dlilities and Service Systems
PMC has teamed with Huib- Zollars to prepare the Infrastructure Element of the
Specific Plan. PMC will utilize the information gathered in the preparation of this
element to analyze the potential impacts on utilities and service systems. In
addition to the Infrastructure Element, PMC anticipates that a Water Supply
Assessments) may be needed for the Specific Plan, since it is assumed that the
Specific Plan will exceed the thresholds established in SB 610 (e.g., a shopping
center or business establishment employing more than 1,000 persons or having
more than 500,000 square feet of floor space, or a project having a water demand
equivalent to or greater than a 500 - dwelling -unit project).
The Garvey corridor is served by four water purveyors: Golden Slate Water
Company, San Gabriel Valley Water Company, Amarillo Mutual Water District, and
San Gabriel County Water District. Golden State Water Company serves the
majority of the Garvey corridor, including the former Los Angeles Dealer Auto
Auction site San Gabriel Valley Water Company provides water to the majority of
the balance of the study corridor, particularly the eastern portion. Amarillo Mutual
Water District and San Gabriel County Water District each serve a limited number
of parcels along the north side of Garvey Avenue. PMC will assist the City in
coordinating the preparation of one or more Water Supply Assessments by these
water purveyors.
5.5 Administrative Draft EIR and Mitigation Monitoring Program PMC will prepare
an Administrative Draft EIR for review by City staff. The EIR will include all the
components required by CEDA, including a summary, a project description, a
description of the environmental setting, a discussion of both project- specific and
cumulative environmental impacts (by topic), mitigation measures, and an
alternatives analysis in which up to three alternatives (including the No Project
Alternative) will be considered. The EIR will be prepared in accordance with CEDA,
the most recent Guidelines for the Implementation of CEDA, applicable CEDA case
law, and City guidelines. PMC will also prepare a Mitigation Monitoring Program
(MMP), which will either be a chapter of the OR or a stand -alone document
depending on the City's preference,
Beyond the technical aspects of preparing the CEDA document, our approach is to
prepare a reader - friendly EIR that clearly explains why impacts are deemed not
significant, significant but mitigable, or significant and unavoidable. To
accomplish this, we will use a combination of narrative, figures, photographs,
I'tl(
Task 5.4.5 Deliverables: For
efficiency and to reduce costs, the
project's utilities and service
system impacts will be discussed
within the body of the EIR, rather
than producing a stand -alone
technical study. The analysis in
the EIR would be supported by the
utility investigations conducted for
Specific Plan and any water
supply assessments provided by
the water purveyors, which will be
included as an appendix to the
EIR.
Task 5.5 Deliverables: PMC will
submit the Administrative Draft
FIR to the City electronically for
review and comment in a format
that meets the City's needs (e.g.,
Word formal and/or PDF).
Project Understanding, Approach and Scope 1 3 -21
Task 5.6 Deliverables: maps, tables, and other visual aids. We believe that our reader - friendly approach
• Pre -print Draft EIR. PMC will will greatly aid the City in meeting two of the core purposes of CEOA— informing
submit the pre -print Draft FIR to the public about the environmental impacts of the project, and allowing decision -
the City electronically for review makers to consider the project's environmental consequences before deciding
and approval. whether to approve the project.
Draft EIR. PMC will submit up
to 10 printed copies of the Draft
FIR to the City,. with technical
appendices to be provided
electronically on CD. In
addition, PMC will provide the
Draft FIR to the City
electronically.. in both printable
and web - friendly formats.
County Clerk Posting PMC will
file the NOC/NOA with the Los
Angeles County Clerk and pay
the processing fee
(currently $75).
Mailing. PMC will mail up to 50
copies of the NOA and Draft FIR
(on CD -ROM) via certified mail
(as appropriate).
State Clearinghouse Submittal.
PMC will submit the NOC,'NOA
and 15 copies of the Executive
Summary Edition of the Draft
EIR to the State Clearinghouse.
The Executive Summary Edition
will consist of the Executive
Summary of the Draft EIR bound
into a report with an attached
CD -ROM that includes an
electronic version of the
document and an electronic
version of the technical
appendix.
3 -22 1 Proposal fill the City of Rosemead
Based on our preliminary evaluation, we have identified the following key
environmental topics that will need to be considered in the project's FIR.
• Traffic and Circulation
• Air Quality
• Greenhouse Gas Emissions
• Noise
• Utilities and Service Systems
Our approach analyzing these concerns is described in the technical study scope
detailed in the preceding Task 5.4. Other topics to be included in stand -alone FIR
sections may include aesthetics, cuttural resources, hazards and hazardous
materials, land use and planning, population and housing, and public services,
Topics that may be able to be focused out of the FIR include agriculture and
forestry resources, biological resources, geology and soils, hydrology and water
quality, mineral resources, and recreation. Our proposed fee assumes that the FIR
will include up to 11 stand -alone technical sections.
5.6 Public Draft EIR and Notice of Availability After addressing the City's
comments on the Administrative Draft FIR, PMC will submit a pre -print iteration of
the Draft EIR to the City for final approval. PMC will also submit draft versions of
the Notice of Availability (NO {r) of the Draft FIR and the Notice of Completion
(NO, to the Ciry for review and approval.
Upon City approval of the
document for public review.
to the State Clearinghouse; is
distributing the NOA and I
distribution list. PMC assum
in the newspaper, if desired.
aft FIR and the notices, PMC will circulate the
is task includes submitting the Draft FIR and NOD
Ling the Ni with the Los Angeles Clerk; and
(as appropriate) to recipients of an approved
the City will be responsible for publishing the NOA
1,
5.7 Final EIR, Findings and Statement of Overriding Considerations PMC will
Task 5.7 Deliverables:
prepare draft and final versions of the Final EIR, Findings, and Statement of
• Administrative Draft Final EIR.
Overriding Considerations (if necessary) for the project. The Final EIR document
PMC will submit the
will consist of responses to comments on the Draft EIR and summary of the
Administrative Draft Final EIR to
revisions to the Draft EIR (if any).
the City electronically.
Upon completion of the Draft EIR comment period, PMC will prepare responses to
' Final EIR for Certification: PMC
will submit up to 10 printed
all environmental -based comments received on the Draft EIR. After working with
copies of the Final EIR to the
the City to finalize the responses, PMC will distribute the responses to comments
City, with technical appendices
to all commenting agencies at least 10 days prior to public hearings for the
to be provided electronically on
project. As requested in the RFP, PMC has allocated a total of 30 hours for
CD. In addition, PMC will
preparing responses to environmental -based comments received on the Draft EIR.
provide the Final EIR to the City
It the level of effort required to address the comments received appears to be
electronically, in both printable
outside the scope of the allocated hours, our project manager will meet with the
and web - friendly formats.
city to discuss suitable approaches to move forward, whether that be additional
Findings and Statement of
City staff assistance, a PMC contract amendment, or some combination thereof.
Overriding Considerations: PMC
will provide draft and final
If changes to the text of the EIR arise during public review of the Draft EIR, PMC
versions of the Findings and
will make the revisions to the Draft EIR in a strikeoubfunderline format and will
SOC to the City electronically .
summarize the changes in a chapter of the Final EIR.
In addition to preparing the Final EIR, PMC will prepare the corresponding EIR
Findings and, if necessary, a Statement of Overriding Considerations (SOC) in
accordance with Sections 15091 and 15093 of the CEOA Guidelines. PMC will
submit an administrative draft version of the Findings and SOD to the City for
review. All appropriate changes will be made and, after City approval, PMC will
submit the final version of the Findings and SOD to the City.
5.8 Notice of Determination PMC will prepare a Notice of Determination (NOD) in
accordance with Section 15094 of the CEOA Guidelines. PMC recommends that
the NOD be filed with the Los Angeles County Clerk within five days of certifying
the EIR to establish a 3"ay statute of limitations. PMC is available to file the
NOD, assuming that PMC will be reimbursed for the County Clerk processing fee
and the California Department of Fish and Wildlife fee.
Task 5.8 Deliverables: PMC will
submit draft and final versions of
the NOD to the City electronically.
PMC is available to file the NOD,
assuming that PMC will be
reimbursed for the County Clerk
processing fee (currently $75)
and the California Department of
Fish and Wildlife fee
(currently $3,029.75).
Project Understanding_ Approach and Scope 1 3 -23
1'MC'
Task 6.1 Deliverables: Meeting
preparation, attendance, staff
reports, noticing, filing and related
materials (presentation pieces as
necessary).
Task 6.2 Deliverables: Monthly
status update memos, as needed
project meetings (biweekly calls
and face meetings to coincide
with other scheduled project
events and meetings).
3 -24 f Proposal foi he Cry of nose neap
Task 6 Specific Plan Review and Adoption
6.1 Public Hearings. PMC and the required subconsultants will prepare for, attend,
and support staff in presenting the plan and responding to questions and
comments at up to five public hearings. PMC will assist staff in preparation of stag
reports,
6.2 Project Management and Meetings. To facilitate a smooth and efficient
communication process throughout the project, the project manager will conduct
biweekly team (staff and subconsultan) coordination calls, attend face -to -face
meetings, and develop monthly status update memos for staff, which can be used
to update decision - makers and/or other departments.
Project Team
;:. ���lffff • 2
t.
r .iI
City of Rosemead
PMC Team
m Johns
Loreli Cappel
ipal -in- Charge
Project Manager/Specific Plan Lead
ine Cavalli
John Bellas
Assistantoject Manager /Senior Designer
OR Lead
Pfannenstiel
Bob Stark
nior Planner
Senior Advisor/EIR Duality Control
rdi Eckert
gEngagement
Kim Zuppiger
Graphics Specialist
Project Planner
rek Wong
Patrick Goode
l Finance Specialist
Project Planner
by Woods
Seth Myers
Cgagement & Facilitation
Air Duality /GHG Modeling
Opportunity Site
Design /Architecture: Jerde
Partnership
Subconsultant s
Circulation:KOA
Corporation
Joel Falter, Brian Marchetti
Bruce Chow
Infrastructure: Hutt- Zollars
Ken Rukavina
Noise Study: Mestre Greve Thomas Consultants
Associates Translation: ISI Translation Retail and Market Strategists
Fred Greve. Matthew Jones
0
iOmar
VAN
Pam Johns, AICP
Professional n Planning Principal -in- Charge
American Planning Association
Ms. Johns is a principal at PMC who manages both Comprehensive Planning and • American Institute of Certified
Planning, Design, and Facilitation services for PMC. She has 20 years of progressively Planners
responsible experience in planning and project management in both the public and , Urban Land Institute
private sectors. Her primary responsibilities include management and preparation of
policy and regulatory planning documents (general plans and zoning codes), urban
design projects (specific plans and master plans), public outreach and meeting
facilitation, and implementation programs. Ms. Johns possesses a unique combination
of strong technical, analytical, organizational, and communication skills.
Education
BS, City and Regional Planning I California Polytechnic State University, San Luis
Obispo
Urban Design Program I Czech Technical University, Prague, Czechoslovakia
Relevant Project Experience
City of Chico, General Plan Update, Project Manager. Project focus on sustainable
design and resource management, infill and new growth areas, downtown revitalization,
and infrastructure and service planning.
City of Rancho Cordova, General Plan, Project Manager. Managed preparation of the
city's first General Plan, including small growth principles, detailed market analysis, land
use modeling, and business pro forma. SACOG Regional Excellence Award and CCAPA
Award.
City of Elk Grove, General Plan. Prepared the Economic Development Element for the
adoption of the General Plan for the new city.
County of Napa, General Plan, Planner. Responsible for writing the Urban Design
Element of the General Plan.
City of Atherton, Zoning Code Update, Project Manager. Managed the comprehensive
update of the City's Zoning Code, including reorganization, new administration
procedures, new provisions for infill and redevelopment, and clarification of provisions
throughout with liberal use of graphics and illustrations.
City of Elk Grove, Zoning Code Update, Project Manager. Responsible for development of
the first Comprehensive Zoning Code for the incorporated City of Elk Grove to implement
the newly adopted General Plan and establish innovative and flexible zoning provisions.
City of Folsom, Zoning Code Update, Senior Planner. Authored and managed
comprehensive Zoning Code update (Planning Commission Draft not adopted).
Resumes of Key Personnel 5 -1
I']IC
-z,
City of La Mirada, Zoning Code Update, Senior Planner. Responsible for organizing and
writing the comprehensive update of the City's Zoning Code.
City of Pinole, Zoning Code Update, Project Manager. Responsible for the
comprehensive update to the City's Zoning Code, including the development of form -
based zoning provisions for the city's central core area
City of Rancho Cordova, Zoning Code Update, Project Manager. Responsible for the
development of the City's first Zoning Code, including the development of form -based
zoning provisions and an interactive zoning code and map.
City of Rancho Cucamonga, Development Code Update, Project Manager. Responsible
for the comprehensive update of the City's Development Code and Zoning Map.
City of Elk Grove, Design Guidelines. Co- managed the establishment of a design review
process for the City of Elk Grove, including the preparation of Citywide Design Guidelines
for residential subdivisions, master plans, multi - family projects, and nonresidential
development.
City of Rancho Cordova, Design Guidelines, Project Manager. Responsible for the
development of citywide Design Guidelines for the City. Design Guidelines are applicable
to residential subdivisions, master plans, multi - family projects, and all nonresidential
development.
City of Rancho Cordova, Focused Rezoning, Project Manager. Responsible for the
rezoning of more than 800 properties in targeted areas of the city to ensure zoning
consistency with the General Plan and to provide new mixed -use development
opportunities with the development of new mixed -use zoning districts. The project was
completed in eight weeks.
City of Rancho Cordova, Folso Boulevard Specific Plan, Project Director. Responsible
for development of a comer hensive revitalization plan for the 4 -mile commercial
corridor. The project include award - winning outreach efforts, market analysis, retail
strategies, form -based zoning, nd a new streamlined permit process.
City of Rancho Cordova, Rio del Oro Specific Plan, Project Manager. Oversaw the 3,880 -
acre Rio del Oro Specific Plan project comprising 11,600 residential units,
neighborhood- serving Village enters, a Local Town Center, and regional shopping and
employment areas, as well as s hools, parks, and open space.
City of LNingsbon, Contract . Responsible for current planning projects and special
project, including Design Guid lines and Zoning Ordinance updates.
City of Walnut Creek, Contract Staff. Contract planner for various current planning
projects. Responsible for environmental analysis and staff report preparation.
5 -2 � Pioposal for me City o nosei,!eaa
Loreli Cappel
Project Manager /Specific Plan Lead Professional Affiliations
• Urban Land Institute
Ms. Cappel is a leader on PMC's Planning, Design, and Facilitation team. She is an • California Redevelopment
experienced project manager skilled in several facets of planning, including urban Association
design, visioning, downtown revitalization, and master and specific planning, as well as • Habitat for Humanity
facilitating and integrating public outreach into the planning process. Ms. Cappel's
International
passion for community design runs deep. Her interest in developing and preserving well-
designed public space in imaginative new ways is aimed to shape urban design fabrics
that produce unique, livable communities. With a strong background in working with
focus and community groups to help them achieve their goals, Ms, Cappel's strength is
translating feedback into a comprehensive and reader - friendly product.
Education
BS, City and Regional Planning, Urban Design & Transportation Planning I California
Polytechnic State University, San Luis Obispo
Relevant Project Experience
City of Santa Rosa, North Santa Rosa Slattern Area Specific Plan, Project Manager. Led the
team for this project, which is one of 14 stations being planned by Sonoma -Marin Area Rail
Transit (SMART) for a start-up level of commuter rail service along the Northwest Pacific
rail corridor. The plan will support the future SMART station by outlining strategies to
establish a transit - supportive environment by improving connections between the station
and adjacent destinations, densiying and intensifying land uses at key locations within the
project area, and enhancing the physical design of the urban environment. While much of
the existing area is developed, a few large, vacant parcels in the project area afford unique
opportunities for transit- supportive development. The planning effort focused on evaluating
existing and potential land uses, analyzing circulation and infrastructure conditions, and
developing land use regulations, implementation strategies, and design guidelines to
encourage appropriate transit- oriented development within the project area.
City of Rancho Cordova, Folsom Boulevard Specific Plan, Project Manager. Responsible
for the preparation of a Specific Plan for the Folsom Boulevard Corridor, 11 miles of
aging commercial corridor and light rail artery that serves as the "lifeblood" of the
community. The Specific Plan document draws upon numerous past planning efforts
solidifying the vision of Folsom Boulevard, bringing it to reality. The project included a
strong development strategy using existing data, a market study, and stakeholder
interviews to recommend implementation measures for specific "pulse points" along
Folsom Boulevard. The tangible product included a land use and design plan integrating
form -based zoning provisions in terms of site - specific nodes, prototypes, and/or case
studies and providing guidelines and standards to ensure the plan's proper execution.
The plan also included concepts for the corridor including integration of "downtown,"
Rffsum6 s of Key Personnel 1 5 -1
1'tIC
realistic right -of -way improvements that incorporate provisions to address the
relationship and integration of the public and private realms, and an
implementation/action plan that includes the cost of planned infrastructure and
development.
City of Pinole, Three Corridors Specific Plan, Project Manager. Led this major planning
effort as it dovetailed into the parallel General Plan update and provided a higher level of
vision and land use specificity as well as a clear focus for Redevelopment Agency
activities. The Specific Plan enhanced the economic vitality of the city's three major
circulation corridors and community gateways. The Specific Plan considers traffic
circulation, addresses land use issues, and promotes the arts, culture, and entertainment
on San Pablo Avenue, the city's historic core. The plan relies on a strong economic
development strategy for infill and new development patterns and formulates and
implements design guidelines for the commercial retail, residential, and mixed -use
development in each plan area using form -based zoning. Included in these unique
project areas are Pinole's Old Town historic core, three major arterials, community
gateways, and several key commercial and neighborhood districts. A comprehensive
public outreach process supported this important planning effort.
Additional Experience (' indicates projects done prior to joining PMC)
City of El Monte, Urban Agriculture Initiative, Outreach and Design
City of Compton, North Downtown Specific Plan, Project Manager
Kern County, Visioning Charredes for 5 Communities, Project Manager
City of Peoria, AZ, Old Town Peoria Revitalization Plan, Project Manager
City of San Dimas, Downtown pecific Plan
"City of Santa Barbara, Pedestr an Design Guidelines and Paseos Plan
'City of Santa Ana, Downtown ision Plan, Project Manager
"City of Inglewood, Market Street and Century Boulevard Redevelopment Plans
'City of Santa Fe Springs, Telegraph Corridor Vision Plan, Urban Design and Land Use
Previous Experience
FIRM Design Group, Associate Planner
The Planning Center, Urban Designer
RBF Consulting, Urban Designer
5 -2 Pooposal for the C ty 11 RoseTeao
Jeanine Cavalli
Assistant/Alternate Project Manager /Senior Urban Professional Affiliations
Designer • American Planning Association
• Bay Area Automated Mapping
Ms. Cavalli is a senior planner /urban designer working on a variety of planning and Association
design projects, including visioning, corridor planning, downtown revitalization, station . San Francisco Planning and
area planning, master and specific planning, zoning, design guidelines, and Urban Research Association
sustainability, planning, as well as facilitating and integrating public outreach into the
planning process. She is involved in the research, analysis, and development of planning Software Skills
policies, is responsible for project coordination and communication, and prepares maps Adobe Illustrator, Adobe
and graphics to showcase urban design and planning concepts. Her focus and passion is Photoshop, Google SketchUp,
on the establishment of smart growth and sustainable development policies and design AeGIS, AutoCAD, Microsoft
standards and their incorporation into municipal plans and projects. Office Suite, Prezi
Education
Green Building and Sustainable Design Certificate I University of California Extension,
Davis
Masters in Urban Design & Planning, Urban Design Certificate I University of
Washington, Seattle
BA, Environmental Studies /Geography and Sociology I University of California, Los
Angeles
Relevant Project Experience
Kem County, Vision Plan Projects in East Bakersfield, Mojave and Boron, Senior Planner
and Urban Designer. Coordinated all aspects of three Vision Plan projects, including
project research, stakeholder interviews, the organization and facilitation of two -day
charreffe -style community visioning workshops, the creation of the Vision Plan
documents, and coordination of community unveiling events. The visioning workshops
featured mapping exercises, live polling, prioritization activities, preliminary design work,
and a walking tour of each of the three downtown areas with a simultaneous slideshow
and live Twitter feed at the venue for those unable to participate in the walk. The Vision
Plan contains two key components: a Vision Poster illustrating the future improvements
and an implementation action plan describing county- and community-led programs and
projects to accomplish each of the three visions.
City of Pinole, Three Corridors Specific Plan, Urban Designer. Formulated area -wide
sustainable design guidelines for the public and private realms to create a unified, safe,
and visually attractive environment that strengthens the image and enhances the vitality
of the corridors. Coordinated the GIS mapping and analysis, and prepared the final
graphics for this document. The Specific Plan establishes the framework for land use and
circulation that will support economic development and enhance the character of an
already rich community.
Resumes of Key Personnel 15 -1
City of Twentynine Palms, Downtown Specific Plan, Primary Urban Designer and Planner.
Conducted stakeholder interviews to solicit input from business and property owners,
planning commissioners, and interested parties in the downtown. Prepared the
opportunities and constraints analysis, Streetscape Plan, Vision Plan, and associated
mapping. Worked with the design team to create a unique mixed -use design and land
use plan that incorporates live /work and cultural uses, to revise the Zoning Code, and to
draft policies and strategies to craft and implement the Specific Plan.
City of Victorville, Downtown Specific Plan, Primary Planner and Urban Designer. The
Specific Plan was created to revitalize the city's downtown area The planning area
originally developed around a railroad line that extended eastward from Los Angeles and
Route 66, but has experienced a long period of decline since the highway was
decommissioned. The land use plan seeks to transform the existing underperforming
automobile- oriented development with higher - density residential and commercial
mixed -use development centered around the rail station.
City of Santa Rosa, North Santa Rosa Station Area Specific Plan, Lead Urban Designer
and Planner. Community outreach was an essential component of the planning process
for this project, with three Technical Advisory Committee (TAG) meetings and five
community workshops. The plan focuses on the area around one of 14 stations being
planned by Sonoma -Marin Area Rail Transit (SMART) for a start-up level of commuter
rail service along the Northwest Pacific rail corridor. The planning effort focused on
evaluating existing and potential land uses, analyzing circulation and infrastructure
conditions, and developing land use regulations, development standards,
implementation strategies, and design guidelines to encourage appropriate transit -
oriented development within the project area
City of Patterson, Sustainable Development Code Update. Updated the City's site
development standards to iff flement the recently adopted General Plan, establish
sustainable stormwater manal ement strategies, improve code usability, and ensure
consistency with the CALGreen Building Code.
City of Elk Grove, Sustablabilit Element. Prepared an update to the City's General Plan
to include a Sustainability Elei lent that aims to incorporate a balance between social,
environmental, and economic i oals and ideas. Analyzed the City's sustainability efforts
and worked closely with the ethnical Advisory Committee to develop policies and
actions to address community loals for creating and maintaining a vibrant, healthy city.
Prepared the meeting materials and presented components of the plan at the final public
workshop.
Relevant Previous Experience
SCE, GIS Analyst. Prepared r aps, conducted GIS analysis, and created customized
ArcGIS applications for various departments within SCE's Rosemead campus.
5 -2 1 Proposal for the City of Rosemead
John M. Bellas
EIR Lead
Mr. Bellas has managed the preparation of numerous CEDA and NEPA documents for a
wide range of projects, including land use plans/programs, land
development7entitlement projects, and capital improvement projects. In addition to
preparing environmental documents, Mr. Bellas has served clients as an in- house /on-
call environmental coordinator. In this capacity, he has reviewed numerous
environmental documents for technical and legal adequacy and has provided day -to -day
environmental consulting services ranging from CEDA/NEPA compliance strategy to
regulation applicability to legal implications. He has also conducted specialized CEDA
training programs for client cities and served as an instructor in the 2012 AEP Advanced
CEDA Workshop series.
Education
BS, Environmental Resource Management (Minor in Marine Science) I Pennsylvania
State University
Relevant Project Experience
Denotes work or projects completed prior to joining PMC.
City of Fontana, Summit at Rosena (JW Mitchell) Specific Plan EIR, Project Manager.'
The project consisted of a Specific Plan to guide the development of 179.6 acres along
Summit and Sierra avenues in the northern portion of Fontana. The Specific Plan
designated the area for a mix of uses, including up to 900 residential dwellings, a 20-
acre park complex, an elementary school, and a 14.5 -acre mixed -use activity center that
will allow for neighborhood commercial uses and ahached residential dwellings.
City of Rosemead, Garvey Avenue Bridge over the Rio Hondo Channel, CEDAAJEPA
Lead.' Responsible for preparing the IS/MND pursuant to CEDA and a Categorical
Exclusion pursuant to NEPA for this project. This project consisted of the replacement of
the existing Garvey Avenue Bridge over the Rio Hondo Channel. Due to federal funding
sources, Caltrans and the Federal Highway Administration oversaw the environmental
clearance of this project.
City of Rolling Hills Estates, Chandler Ranch/Rolling Hills Golf Course EIR, Project
Manager.' The project consisted of the redevelopment of 225.5 acres occupied by the
existing Chandler's Palos Verdes Sand and Gravel facility and the adjacent Rolling Hills
Country Club. The development would reconfigure and relocate the existing golf course
and construct a new clubhouse complex for the Rolling Hills Country Club. Relocation
and reconfiguration of the golf course and clubhouse would allow for the development of
114 new single - family homes on the existing golf course property.
Professional Affiliations
• Association of Environmental
Professionals
• American Planning Association
• LEED Accredited Professional,
U.S. Green Building
Council /Green Building
Certification Institute
• Envision Sustainable
Professional, Institute for
Sustainable Infrastructure
Resumes of Key Personnel 1 5 -1
County of Santa Barbara, Energy and Climate Action Plan EIR, Project Manager.
Managing the preparation of an EIR for the County of Santa Barbara's Energy and Climate
Action Plan (ECAP). The proposed ECAP includes a baseline GHG emissions inventory,
a forecast of emissions (2020 and 2035), a GHG reduction target of 15% below baseline
emissions by 2020, a set of emission reduction measures to meet the target, and a
methodology for tracking and reporting emissions in the future. The measures proposed
in the ECAP span multiple sectors including land use design, transportation, built
environment, renewable energy, industrial energy efficiency. waste reduction, agriculture,
and water efficiency.
City of Pasadena, Environmental Coordinator. John has periodically served as the City of
Pasadena's environmental coordinator for a total of approximately 5 years. In this role,
John has been responsible for overseeing the preparation and management of all of the
City's environmental documents. Tasks include supervising the CEOA process for all
projects in the city; reviewing CEDA and NEPA documents prepared by City staff and
other consultants; providing recommendations on the appropriate procedures for
complying with CEOA and other environmental regulations; advising the City on
environmental matters; reviewing technical studies for adequacy; overseeing the
preparation, posting, and distribution of environmental notices, and participating in
public meetings and hearings. Major CEOA documents that John has overseen/directed
the preparation of include'
• Lincoln Avenue Specific Plan EIR
• General Plan Update EIR
• 100 W. Walnut (Parsons Site) Planned Development EIR
• Green Hotel Apartments EIR
• Desiderio Army Reserve Center Site Reuse Project EIR
• Callech Master Plan ER
• Hill & Colorado Planned Development EIR
City of Westlake Village, Russell Ranch Retail Center EIR, Project Manager.• The project
consisted of developing a 2 .22 -acre site with a 227,408- square -foot retail center
anchored by a Lowe's home for 3rovement store.
City of Ontario, Cimarron Redevelopment Project EIR, Project Manager.' The project
consisted of an amendment t a redevelopment project area to add more than 1,300
parcels to the project area, v ith the goals of revitalization and encouraging a more
efficient utilization of the land.
City of South Pasadena, Pam Jena Avenue Lofts EIR, Project Manager.` The project
consisted of developing a 2.23 acre light industrial site with a 49 -unit live/work complex
that includes nine live/work lot clusters, a multipurpose room building, and associated
landscaping and infrastructure.
5 -2 1 Proposal for the City of Rosemead
City of Westlake Village, Opus West Development EIR, Project Manager.` The project
consisted of developing a 19.33 -acre site with two four -story office buildings totaling
361,000 square feet, three stand -alone restaurants totaling 21,000 square feet, a
47,500- square -foot fitness center, 8,000 square feet of rental space, and an 800 -space
parking structure.
City of Rosemead, Street Lighting Replacement IS/MND.' Responsible for preparing the
Initial Study /Mitigated Negative Declaration for this project, which involved the
replacement and installation of streetlights along seven roads in Rosemead.
City of Westlake Village, Sunrise Senior Assisted Living EIR, Project Manager.' The
project included the construction of 171 independent living units, 44 assisted living
units, and ancillary support facilities. The complex consisted of one three -story building
with subterranean parking containing a total of 376,188 square feet of building space.
City of Westlake Village, Community Park EIR.' Responsible for managing preparation of
a Supplemental EIR for the project. The project consisted of developing a multipurpose
sports field complex and a YMCA community recreation center on a 51.4 -acre hillside
site along the north side of Thousand Oaks Boulevard in Westlake Village. The project
would include the following recreational amenities: four lighted, multi -use (baseball,
softball, soccer, and football) athletic fields, a YMCA, tot lot, skate park, community
pool, special use area for events, regional trail connections, and picnic areas.
nesumes of Key Personnel 1 5 -3
I'MC
Aaron Pfannenstiel, AICP, LEED AP Professional Affiliations
Senior Planner • American Planning Association
Inland Empire Section (Vice
Mr. Plannenstiel is a senior planner and project manager with PMC. With a background
Director of Membership)
in geology, environmental studies, and planning, he relies on his diverse skill set to
assist public sector clients with their specific project needs. His planning experience
• American Planning Association
includes the preparation of environmental documents for California Environmental Quality
. US Green Building Council
Act (CEQA) and the National Environmental Policy Act (NEPA) compliance,
comprehensive planning documents (specific plans and general plans), design
. Small Growth Network
guidelines, due diligence and feasibility studies, community outreach and education, and
• Urban Land Institute
assisting public and private sector clients with development projects from inception to
Awards
completion. Mr. Pfannenstiel has prepared a number of environmental documents
dealing with a variety of issues, including hillside grading, environmental contamination,
2011 American Planning
floodplain development, endangered species, and groundwater resources. The types of
Association Inland Empire
projects he has completed vary from master planned residential communities and
Section, Innovation in Green
industrial developments to groundwater recharge projects and infrastructure
Community Planning Merit
improvements for large municipalities and water districts. Mr. Plannenstiel focuses on
Award
the incorporation of hazard mitigation into comprehensive planning projects to increase
2011 Association of
resiliency within our communities. His experience and understanding of planning and
geology allows him to assist his clients in understanding their constraints and hazards
Environmental Professionals,
and better develop mitigation strategies. He has trained hundreds of students, planners,
Outstanding Environmental
and other professionals in understanding these subjects over the past decade.
Analysis Document
• 2007 American Planning
Education
Association Los Angeles
Master of Urban and Regional Planning, California Polytechnic University, Pomona
Section, Special Award of Merit
for Public Outreach
BA, Geology University of California, Santa Barbara, Santa Barbara
2006 American Planning
BA, Environmental Studies, University of California, Santa Barbara, Santa Barbara
Association Orange County
Section, Outstanding Planning
Relevant Project Experience
Award for Outstanding Planning
City of Huntington Beach, Huntington Beach General Plan Update, Assistant Project
Outside of Orange County by an
Manager. Currently assisting in the management of the update to the City of Huntington
Orange County Firm
Beach General Plan. This update includes extensive community outreach /engagement,
addresses significant planning and development issues along major transportation
corridors (Beach Blvd and Edinger Avenue), and planning related issues associated with
sea -level rise, economic development, and preservalion/enhancement of community
resources. The update to this plan will allow the City to plan for the next twenty years of
growth and development within the City.
City of Fontana, Southwest Industrial Park Specific Plan Amendment and Environmental
Impact Report, Assistant Project Manal Assisted in the preparation of the Southwest
Industrial Park Specific Plan, which intended to promote the redevelopment of industrial
properties in the southern portion of the City of Fontana. The current plan was composed
Resumes of Key Personnel
5 1
of four project areas totaling approximately 1,863 acres within the southern portion of the
city. As proposed, the updated Specific Plan would expand to approximately 3,200 acres,
encompassing a mixture of residential, commercial, and industrial uses recently annexed
by the City.
City of Pasadena, Green Building Outreach and Education Program, Project Planner'.
Assisted in the development @f a community outreach and education program for the
city's green building programl The program included the preparation of an information
center about green building, currently displayed in the City's Permit Center; facilitation of
several workshops with four workshops focused toward the development community and
four workshops focused toward the residential community; and coordination of a half -day
tour of green buildings in the city.
City of Ontario, Rich -Haven Specific Plan, Project Coordinator'. Prepared and processed
the Rich -Haven Specific Plan in the New Model Colony portion of the City of Ontario. The
project proposed the development of 3,659 dwelling units, 850,000 square feet of
commercial use, parks, schools, and a fire station. Assisted the client with the
coordination of several technical studies that were included in the Rich -Haven Project
EIR, including a Traffic Impact Analysis, Biological Surveys, Phase I Cultural Resources
Assessment, Phase I Environmental Site Assessment, Wetlands Delineation, and a Noise
Assessment.
General Plan Safety Element Updates
As part of general plan updates or as stand -alone documents, managed and coordinated
the updates of Safety Elements dealing with a variety of hazards throughout California.
These projects included updates to general plan goals and policies, incorporation of new
requirements and legislation and improved mapping/exhibits depicting the potential
hazards within the city. Many of the issues addressed in general plan safety element
updates deal with natural haz uds that pose risks for cities and counties throughout
California. Many of these haza ds can be further exacerbated by climate change. Start
alone safety element updates also include the preparation and processing of CEOA
documentation. The following 1 iodates have been completed or are currently in process:
• City of Laguna Woods Salty Element Update, Assistant Project Manager (2013 —
present)
• City of Wasco Safety Elem nt Update, Project Manager (2012 -2013) [Subconsultant
to REF Consulting]
• City of Camarillo Safety El ment Update, Assistant Project Manager (2012 - 2013)'
• City of Saratoga Safety Ele ent Update, Project Manager (2012 - 2013)'
• Ciry of Glendora Safety Ele ent (General Plan Update), Project Planner (2005)'
`Projects completed prior to joining PMC
5 -2 Proposal for the City of Rosemead
z-
Bob Stark, AICP
Senior Advisor /EIR Quality Control
Professional Affiliations
• Association of Environmental
Mr. Stark has 15 years of experience in the preparation and management of
Professionals
environmental review documents pursuant to the California Environmental Quality Act
• American Planning Association
(CEQA) and the National Environmental Policy Act (NEPA). His expertise in guiding high
. American Institute of Certified
profile and controversial projects through the rigors of state and federal environmental
Planners (AICP)
review and perfuming processes has made him a sought -after advisor by public agencies
throughout Southern California. His broad base of knowledge ranges from air quality,
Environmental Training and Lecturing
noise, and traffic analysis to habitat restoration and climate change. Mr. Stark is a
. California Environmental Quality
member of the American Institute of Certified Planners (AICP) and a highly regarded
Act. UC San Diego Extension.
instructor of professional -level seminars and continuing education courses on the topics
2008- present.
of CEQA and environmental impact analysis.
• California Environmental Quality
Education
Act. Southern California Edison.
MA, City and Regional Planning, California Polytechnic State University, San Luis Obispo
Rosemead. 2011.
• CEDA: The Good, The Bad, and
BA, Urban Studies and Planning, University of California, San Diego
The Ugly. UC Santa Barbara.
2011 -2012,
Relevant Project Experience
• CEQA Hot Topics. Lorman
'Denotes work or projects completer) prior to joining PMC.
Educational Services. San
Diego. 2008 -2010.
City of Azusa, Monrovia Nursery Specific Plan EIR, Project Manager.' Tasked with
incorporating a broad group of specialized technical consultants in the preparation of an
. CEQA: A Step by Step Guide.
EIR for the recently approved development of 1,250 homes, parks, commercial property,
UCLA Extension. Los Angeles.
and a K -8 school on approximately 500 acres of land at the base of the San Gabriel
2009.
Mountains. The planning and community involvement effort undertaken and the resulting
Specific Plan were heralded as a model of New Urbanism by former HUD Secretary
Henry Cisneros.
City of Pasadena, Ambassador Campus Specific Plan EIR, Deputy Project Mamager.' Part
of a multidisciplinary team that prepared CEQA- related studies and reports for a master -
planned development of approximately 1,400 residential units. Primary role was
directing air quality and noise modeling, conducting local and regional housing and
employment research and analysis, assessing the project's impacts on the Pasadena
Unified School District, and managing preparation of reports and presentations. The
project sought to redevelop the once - Ambassador College campus, incorporating many
historic structures and gardens into the design of the nearly 50 -acre campus.
Anschufz Entertainment Group, Carson, Home Depot Center EIR, Project Manager.'
Managed the preparation of the EIR for the $250- million Home Depot Center Project on
the campus of California State University, Dominguez Hills. The project included a
Resumes or Key Personnel 1 5 -1
PvI<:
20,000 -seat soccer stadium, an 8.000 -seat tennis stadium, a cycling velodrome, a track
and field complex, upgrades to existing campus facilities including the gym, and various
practice courts and fields. The project has become the largest athletic training complex
on the West Coast and serves as home to Major League Soccer's L.A. Galaxy, the
summer training site of the San Diego Chargers, and headquarters for several national
sports federations.
Alameda Corridor-East Construction Authority, Los Angeles, Alameda Corridor-East
Environmental Review, Project Manager (oonsultani Managed environmental
compliance under CEOA and NEPA for a series of railroad grade separations constituting
the Alameda Corridor -East rail project. Tasked with overseeing document preparation,
public noticing, and mitigation monitoring. Coordinated review and input from many
local, state, and federal agencies. including California Department of Transportation and
the Federal Highway Administration.
Los Angeles County Metropolitan Transportation Authority, Mid-City/Exposition Light Rail
Transit Project EIS/EIR, Deputy Project Manager.' Assisted in managing final
environmental documents for the Los Angeles County Metropolitan Transportation
Authority's proposed 10 -mile extension of the Metro Light Rail from downtown Los
Angeles to Culver City. Worked closely with Metro officials to address the concerns of
multiple jurisdictional agencies, including the Los Angeles Unified School District and
the cities of Los Angeles and Culver City, as well as many neighborhood groups.
Attended several community meetings, meeting directly with concerned citizens and
community leaders, and worked closely with project engineers, urban designers, and
public outreach consultants throughout the process.
City of National City, Westside Specific Plan, Project Director.' Managed the team
during the preparation of a pri igrammatic EIR for a Specific Plan that would foster the
revitalization of the Westside r eighborhood in National City. The Specific Plan focused
on amortizing existing industr it uses in the neighborhood and introducing mixed -use
and transit - oriented developm of along with preservation and enhancement of Paradise
Creek, a unique and highly vall. itul natural resource within the community.
City of Azusa, Foothill Center Specific Plan and Redevelopment Project EIR, Project
Manager.' Oversaw the prep ration of the EIR that proposed the demolition of the
majority of the existing faci ities on the Foothill Shopping Center site and the
construction of a new mixed -u a development including a full service supermarket and
other retail and residential ses. Proposed improvements included approximately
175,100 square feet of comme cial space, 100 for -sale townhomes, 130 apartments, off -
site improvements, and 1.45 a es set aside as a neighborhood commons area.
5 -2 Proposal for the cry of Rosemead
Mart-ti Phillip Eckert
Designer /Graphics Specialist
Mr. Eckert brings 6 years of experience to PMC's Planning, Design, and Facilitation
team. During his tenure with the company, he has worked on numerous advance planning
projects, including general, specific, and downtown plans, zoning ordinances, design
guidelines, and community visioning efforts. Mr. Eckert has acquired expertise working
on all phases of these projects, including facilitating charreftes and workshops, leading
discussions with decision- makers, researching background resources and innovative
planning concepts, drafting provisions, guidelines, and other content for project
deliverables, and preparing maps and illustrations. Since joining PMC, he has also
gained experience working as a staff planner for a suburban community in the
Sacramento region and prepared visual simulations for several of the firm's
environmental planning projects.
Education
Master of City and Regional Planning I Ohio State University, Columbus
BS, Architecture I University of Cincinnati, Cincinnati, OH
Relevant Project Experience
City of lone, Downtown Plan. Played a critical role in all phases of the project. This
included interviewing stakeholders, facilitating public workshops, leading discussions
with decision- makers, drafting sections of the code, leading the project's vision
sessions, and preparing maps and illustrations for public meetings and for inclusion in
the document.
City of Rancho Cordova, Folsom Boulevard Specific Plan. Participated in the
development of conceptual mixed -use town center and transit- oriented development
designs for several locations in the planning area, dratted portions of the plan, and
facilitated meetings associated with the plan.
City of Rancho Cordova, Zoning Code Update. Drafted several sections of the Zoning
Code, including the article devoted to form -based provisions for the city's commercial
mixed -use centers and development standards for pedestrian- oriented spaces.
Town of Frederick, CO, Downtown Development Study. Participated in the conceptual
design process and creation of a fully rendered site plan illustrating the plan's vision for
new development and redevelopment in the planning area. Drafted portions of and
created graphics for the plan, facilitated meetings associated with the plan, and
conducted site reconnaissance to aid the planning process.
I'MC'
Resumes of Key Personnel 15 -1
City of Compton, Downtown Specific Plan. Participated in the conceptual design process
and created a hand -drawn site plan illustrating the plan's vision for new development and
redevelopment in the planning area.
City of Chico, General Plan Update. Participated in the conceptual design process and
created a hand -drawn site plan illustrating the plan's vision for new development and
redevelopment in the city's downtown area.
City of Rancho Cucamonga, Zoning Code Update. Created an entirely new set of graphics
to illustrate the Zoning Code.
City of Lemoore, Zoning Code Update. Created an entirely new set of graphics to
illustrate the Zoning Code.
City of Santa Rosa, North Santa Rosa Station Area Specific Plan. Helped facilitate public
meetings and participated in the project's visioning effort.
City of HolNille, Design Workshop and DowntownCdde. Organized and co- facilitated a
design workshop to determine the community's vision for developing the downtown area
and created a rendered site plan illustrating this vision.
City of Victorville, Old Town Specific Plan. Participated in the creation of a rendered site
plan illustrating the plan's vision for new development and redevelopment in the
planning area Drafted portions of the plan.
City of Oceanside, Downtown Residential Design Guidelines. Drafted the Design
Guidelines document, created hand -drawn vignette sketches to illustrate the guidelines,
and conducted site reconnaissance to aid in the creation of the document.
City of Live Oak, Citywide Dm gn Guidelines. Created graphics to illustrate the Design
Guidelines and contributed to signing the document's layout.
City of Peoria, AZ, Central Pe We Revitalization Plan. Participated in the creation of a
rendered site plan illustrating t ue plan's vision for new development and redevelopment
in the planning area. Devebpe two fly- through animations of a 3 -D model depicting the
possible form of the envisioned development.
City of Rancho Cordova, Genl Plan. Prepared maps describing the conceptual land
uses in the City's planning are I and assisted with editing the plan.
City of Peoria, AZ, Osuna Park Master Plan and Construction Documents. Participated in
the conceptual design process and created a rendered site plan illustrating the park's
design. Assisted with the production of construction documents for the park's
redevelopment. Prepared presentation boards for the project's public design workshop.
5 -2 Proposal for the ON of Rosemead
Kimberly Zuppiger
Project Planner
Ms. Zuppiger has more than 20 years experience in land use and environmental
planning, historic preservation, general plan updates, and the preparation of
community /specific plans. Her experience includes the management and preparation of
numerous EIRs in compliance with CEQA. She has a demonstrated ability to thoughtfully
analyze and convey complex technical reports within an EIR format. Ms. Zuppiger
possesses superior administrative and technical skills, including extensive experience
with computer usage and management information systems, and has excellent oral and
written communication skills.
Education
BA, Social Ecology: Urban Planning and Environmental Health I University of California,
Irvine
Relevant Project Experience
"Denotes work completed prior to PMC.
Ecology and Environment, Inc., San Diego, Senior Project Manager.' Lead preparer of
the 2010 APA award- winning Alternatives Screening Report (ASR) associated with the
environmental impact report/environmental impact statement (EIR/EIS) for the El
Dorado—lvanpah Transmission line, a 21 -mile Southern California Edison transmission
line that crossed San Bernardino, Calif., to Clark County, Nev., to provide interconnection
for proposed renewable energy projects. Prepared master plans for Naval Base San
Diego and Point Loma. Prepared conditional use permits permitting tables, site planning
and feasibility/constraints analysis reports for renewable energy projects in multiple
cities and counties in the Western US. Evaluated resource impacts for solar, wind,
geothermal, mineral extraction and transmission facilities. Prepared EIR/Ell and initial
studies/ environmental assessments in compliance with the National Environmental
Policy Act (NEPA) and the California Environmental Quality Act (CEQA).
Solar PV Project, Los Angeles County, California. On behalf of a confidential client, Ms.
Zuppiger prepared initial site studies in support of permitting for a 225 -acre solar PV
site. She oversaw the performance of presence /absence surveys for burrowing owl and a
rare -plant survey, including Joshua Tree population counts. She also coordinated a
consultation meeting with the County Department of Regional Planning (DRP) to present
project concepts, discuss DRP's concerns and recommendations, and identify
assumptions and parameters for all studies and documents related to the CEQA process.
SCE Aliso Canyon Natural Gas Turbine Replacement Project, Aliso Canyon,
California. For CPUC, Ms. Zuppiger assisted with the preparation of the project
description, land use and agriculture section of Ecology and Environment's third-
I'MG
Resumes of Key Personnel 5 -1
party EIR for this natural gas turbine replacement project, which involves SCE's
proposed installation of new electric - driven compressors, a new compressor station, a
new substation, and over 25 miles of new fiber optic cable; as well as replacement of
over 8 miles of existing transmission line. Ms. Zuppiger also attended public seeping
meetings to obtain input on the project and address comments and concerns related to the
proposed project and potential alternatives.
San Diego County, Department of Planning and Land Use, Land Use Planner III.' Project
manager /lead planner for Historic Resources Report and Historic Preservation Options
Report for revitalization of the downtown core area and preservation of historic resources
in the community of Lakeside. Project manager /lead planner preparation of a habitat
conservation plan for a 1.6 million -acre area in the eastern portion of San Diego County
for protection of sensitive biological and cultural resources. Co- authored the State of
California award - winning "County of San Diego Trails Master Plan" for 18 community
specific trails plans (text and maps) and nine regional trails that extend from the Pacific
Ocean to the Anza- Borrego Desert. Contributing author for the County of San Diego
General Plan 2020 Open Space Element, Public Facilities Element and Community Plans
updates. Served as chair of the County's Environmental Review Board; reviewed
discretionary permits, listened to public testimony and voted on projects. Served as
liaison for design review, historic, and revitalization committees.
Willi Industry, Senior Planner. Performed multiple on -site field evaluations for
development proposals for several cities in southern California including the cities of
West Hollywood, Azusa, Baldwin Park, Yorba Linda, Lake Forest and Huntington Beach.
Processed subdivisions, grading plans, new institutional, commercial and residential
development'remodels, sign programs, conditional use permits, redevelopment plans,
historic resources, and master plan proposals, General Plan Amendments, zone changes,
variances, etc.
City of Rancho Palos Verd s, Assistant Planner. Coordinated with homeowners,
architects, and developers at the zoning/permit counter and via phone. Processed
subdivisions and site plans for development of new residential and commercial projects.
Processed conditional use pe mits and prepared Cl documentation and for
major projects including Masi r Plan for expansion of Marymount Community College
(30 -acre site); 20 -year Masi r Plan for the Salvation Army's Western Territorial
Headquarters (42 -acre coastal site); and Master Grading Plan for Green Hills Memorial
Park (120 -acre site).
5 -2 1 Proposal for the City of Rosemead
Derek Wong, AICP
Municipal Finance Specialist
Mr. Wong has close to 20 years of project management and consulting experience
specializing in infrastructure financing of public facilities. He has managed complex
engagements that require the identification and analysis of revenues and costs for local
and regional projects and programs, including for the transportation and development
communities. He has developed various revenue strategies and funding mechanisms that
involve consensus building with local community stakeholders and governing boards to
bridge funding shortfalls in operations and with capital facilities. Mr. Wong also conducts
organizational performance audits of regional planning agencies and provides
recommendations for process improvement and compliance with state law. He has
taught seminars on public financial management to planning and finance professionals
throughout California with coursework including revenue strategies and financial
planning techniques. His work focuses . on project management, infrastructure financing,
fiscal and economic analysis, and user and impact fees.
Education
MBA, Honors I California Polytechnic State University, San Luis Obispo
BS, Environmental Policy Analysis and Planning, emphasis on transportation policy
University of California, Davis
Relevant Project Experience
Solano County, Public Facilities Fee Study. Managed a development fee study that
updated the County's charges on new development to help fund related public
infrastructure. A nexus report and capital improvement program were developed.
City of Willows, Development Impact Fee Study. Prepared a nexus analysis for updating
the City's development impact lees, Reviewed future land uses, service standards, and
demographic forecasts. Developed new fee categories for public infrastructure financing
including public safety, wastewater, library, and transportation.
Town of Hayden, AZ, nscaVEconomlc Impact Analysis. Prepared a fiscal /economic
impact report that analyzed the financial impact on the town from major upgrades to its
public infrastructure. A methodology was employed that focused on fiscal analysis and
review of recent financial audits and budget documentation. An allocation of cost
between essential general fund programs and special fund /enterprise funds was also
made in a determination of the fiscal impacts. Findings and recommendations to
increase the funding level for facility improvements was then made.
Professional Experience
Member, American Institute of
Certified Planners
Member, American Planning
Association (Sacramento
Division Director, Section
Membership Director)
Resumes of Key Personnel 1 5 -1
Riverside County and San Benito County, Peer Review of Fiscal Impact Analyses. As
extension of agency staff, managed detailed peer reviews of fiscal impact analyses
submitted by private developers for large development projects. The reviews included
testing revenue and cost assumptions against other pertinent focal and regional data
sources, verifying land values and employment figures, and suggesting areas and
methods for improvement. The reviews also identified potential fiscal impacts not
included in the analysis.
Imperial County, Fiscal Impact Analysis. Managed the fiscal analysis for a Specific Plan
that included 2,300 dwelling units, a business park, and a commercial area. The study
detailed the fiscal impacts to the County's General Fund and Road Fund from the
development projects under Incident conditions. Budgetary variables and specific land
use, housing, and demographic inputs provided the foundation for the analysis.
City of Santa Rosa, Fiscal Impact Analysis. Managed the analysis and presentation of the
fiscal impacts from annexation of two redevelopment communities adjacent to the city.
Tasks included providing an assessment of existing conditions, confirming land use
values and market absorption rates, identifying infrastructure and service deficiencies,
determining project area revenues and capital and operation and maintenance
expenditures, and developing implementation strategies. Also managed the fiscal
analysis of all unincorporated islands within the city's urban growth boundary.
Community of Montet ito, Fiscal Impact Analysis for Incorporation. Prepared an initial
fiscal impact analysis of potential incorporation of Montecito in Santa Barbara County.
Gathered pertinent data from the County and LAFCo and evaluated potential cost and
revenue transfer. Prepared preliminary 10 -year financial forecast assuming incorporation.
City of San Carlos, Climate Action Plan Fiscal Impacts. Managed a qualitative analysis
and quantitative cost figures a ociated with implementation of the municipal measures
outlined in the Climate Action I Ilan, actions to mitigate greenhouse gas emissions in the
city.
City of Calabasas, Fiscal Impel I Analysis. Managed the preparation of a fiscal analysis of
annexing a mixed -use subdi ision into the city. Reviewed revenue sources and
operations costs to determine financial feasibility. The fiscal analysis was prepared for
inclusion in the LAFCo annexat on application.
City of Las Cruces, NM, Fisci I Impact Analysis. The project involved a fiscal impact
analysis for the annexation of Jeveloped and undeveloped commercial parcels on the
southern borders of the city. asks included confirming land use values and market
absorption, analysis of the ci y budget, and determining project area revenues and
operations and maintenance ex Renditures. The impacts were calculated to determine the
city's fiscal viability to support I he annexation.
5 -2 1 Proposal for the City of Rosemead
Patrick E. Goode
Project Planner
Mr. Goode has over 26 years of experience in the fields of community development and
grant administration that spans employment in both the public and private sectors. As a
principal development specialist for the Los Angeles County Community Development
Commission, Mr. Goode supervised a management team responsible for neighborhood
development contracts totaling $B million annually in the largest CDBG Urban County
Program in the United States. He also administered a $1.5 million annual CDBG program
for neighborhood redevelopment activities in Aurora, the third largest city in Colorado. In
addition to his experience in grant administration, his background includes project -
specific experience administering commercial rehabilitation programs and affordable
housing programs funded with CDBG, HOME, and Redevelopment Housing Set -Aside
funds.
Education
BA, MA, Sociology I California State University, Fullerton
MA, Urban and Regional Planning I University of Colorado at Denver
MS, PhD, Psychology I Maharishi International University
Relevant Project Experience
*Denotes work or projects completed prior 10 joining PMC.
Co of Montebello.' Assisted the City with clearing the findings from HUD's 2011
monitoring of the City's CDBG- and HOME- funded activities
City of Temple City.' Served as project manager for the operation of the City's CDBG -,
CDBG -R -, and EECBG- funded housing rehabilitation programs. Provided technical
assistance with the general administration of the annual CDBG grant.
City of Redondo Beach.* Assisted with the administration of the City's annual CDBG
grant.
City of La Habra.' Assisted the City with the general administration of its CDBG program.
Prepared the City's 2007 -2008 CAPER, 2005 -2010 and 2010 -2015 Consolidated
Plans, and several Annual Action Plans.
City of San Bernardino.' Served as project manager for the City's EECBG - funded Green
Home Makeover Program,
I' ♦9<:
Resuma 01 Key Personnel 5 -1
City of San Buenaventura.' Provided CDBG/HOME technical assistance. In addition to
assisting with the implementation of projects, responsible for preparing HUD - required
planning and reporting documents,. including the City's CAPER, Consolidated Plan, and
Annual Action Plan.
City of Carson.' Assisted with updating the City's General Plan Housing Element.
City of Barstow.' Assisted withlupdating the City's General Plan Housing Element
City of Rialto.' Served as pirbject manager for a redevelopment- funded commercial
rehabilitation program.
City of Vista Redevelopment Agency.' Prepared the Agency's AB 1290 (Redevelopment
Implementation) Plan for the 2010 -2015 planning period and for the 2005 -2010
planning period.
City of Woodland.' Assisted with the preparation of the City's 2011 -2012 Annual Action
Plan and with the preparation of its 2005 -2010 Consolidated Plan and 2007 -2008 and
2005 -2006 CAPERS. Responsible for the general administration of the City's CDBG
program for the 2001 -02 fiscal year. including the Annual Action Plan.
City of Rosemead.' Responsible for administration of the City's and Redevelopment
Agency's commercial rehabilitation programs, including applicant intake, development of
owner participation agreements, procuring construction services, and construction
management.
City of Huntington Park.' Assisted with the operation of a CDBG - funded commercial
rehabilitation program.
San Bernardino County Redel elopment Agency.' Served as project director for the
preparation of the Housing Imp ementation Plans for four redevelopment areas, including
the Cedar Glen Disaster Recovery Redevelopment Area.
City of Anaheim.' Managed the preparation of the City's 2005 -2010 Consolidated Plan
and 2005 -2006 Action Plan.
City of Paramount.' Responsit le for the administration of the City's CDBG -and HOME -
funded projects/programs, madding implementation of CDBG- and redevelopment -
funded commercial rel lita ion programs and HOME- and redevelopment- funded
Affordable Housing Programs. lesponsible for overall grant administration and review of
development agreements for zicusition of property and the construction of affordable
single - family homes. Updated he City's Consolidated Plan and prepared Annual Action
Plans.
5 -2 1 Proposal for the City of Rosemead
City of West Hollywood, Community Study. Co- managed a city-wide Community Study, Team Member Since 2012
including a statistically valid survey, demographic data analysis, focus group series,
stakeholder interviews, a community workshop, and a mobile data collection lab. The
results of this project helped the City of West Hollywood to determine funding goals for
social services over the following six years. The Community Study specifically focused
on gathering input from stakeholders and targeted population segments, such as LGBT
residents, youth, people living with HIV /AIDS, seniors, and more. This project was
awarded 2013 Project of the Year by the International Association of Public Participation
(IAP2).
San Gabriel Valley Council of Governments, Energy Action Plans and Regional
Framework. Co- managed the public participation process for the development of 27
Energy Action Plans for cities of the San Gabriel Valley. Public participation focused
heavily on community events and one- on -ane stakeholder interviews. The PMC team
also facilitated internal staff workshops for member cities to discuss energy efficiency
opportunities with facilities managers and field staff. The project culminated in a regional
conference of civic and sustainability leaders, designed by the PMC team.
Kern Council of Govemmerds, Community Participation for the Sustainable Communtes
Strategy and RTP Update. Co- managed and designed the public participation process for
Kern COG's Regional Transportation Plan Update and development of their first
Sustainable Communities Strategy. Participation strategy included 40 community
meetings and extensive stakeholder engagement. Additionally, PMC provided two online
tools to enable participation comparable to that in community meetings. Online tools and
project materials were provided in both English and Spanish.
Resumes of Key Personnel 15 -1
Abby Woods
Community Engagement & Facilitation
Professional Affiliations
■ Member, San Francisco
Ms. Woods is a member of PMC's Community Engagement and Facilitation Services
Planning + Urban Research
team, which provides comprehensive public outreach and stakeholder engagement
Association (SPUR)
programs for public agencies. She is a multi -scale community planner with experience
■ Member, American Planning
in the nonprofit, government, and for - profit industries. Her expertise includes community
Association (APA)
engagement, partnership development, event strategy, and conflict resolution. Ms.
Woods has completed social equity and community assessments for regional and local
Professional Certifications
planning agencies, as well as developed dynamic public outreach campaigns for long-
■ LEED Green Associate
range planning and economic development efforts. She is an experienced public
facilitator who uses innovative techniques to engage audiences small and large in
Awards
conversations about land use, public health, transportation and sustainability.
■ International Association for
Public Participation, Project of
Education
the Year (2013)
MS, Community Development I University of California, Davis
Board Member
BS, Economics and Marketing I University of Illinois at Chicago
■ The Women's Building, San
Relevant Project Experience
Francisco
City of West Hollywood, Community Study. Co- managed a city-wide Community Study, Team Member Since 2012
including a statistically valid survey, demographic data analysis, focus group series,
stakeholder interviews, a community workshop, and a mobile data collection lab. The
results of this project helped the City of West Hollywood to determine funding goals for
social services over the following six years. The Community Study specifically focused
on gathering input from stakeholders and targeted population segments, such as LGBT
residents, youth, people living with HIV /AIDS, seniors, and more. This project was
awarded 2013 Project of the Year by the International Association of Public Participation
(IAP2).
San Gabriel Valley Council of Governments, Energy Action Plans and Regional
Framework. Co- managed the public participation process for the development of 27
Energy Action Plans for cities of the San Gabriel Valley. Public participation focused
heavily on community events and one- on -ane stakeholder interviews. The PMC team
also facilitated internal staff workshops for member cities to discuss energy efficiency
opportunities with facilities managers and field staff. The project culminated in a regional
conference of civic and sustainability leaders, designed by the PMC team.
Kern Council of Govemmerds, Community Participation for the Sustainable Communtes
Strategy and RTP Update. Co- managed and designed the public participation process for
Kern COG's Regional Transportation Plan Update and development of their first
Sustainable Communities Strategy. Participation strategy included 40 community
meetings and extensive stakeholder engagement. Additionally, PMC provided two online
tools to enable participation comparable to that in community meetings. Online tools and
project materials were provided in both English and Spanish.
Resumes of Key Personnel 15 -1
Additional Long -Range Planning Projects:
• City of Eastvale, Leal Specific Plan, Public Participation
• San Bernardino County, Renewable Energy Element, Public Participation and
Stakeholder Engagement
• City of Hermosa Beach, General Plan Update, Public Participation and
Stakeholder Engagement
• City of Elk Grove, Sheldon Commercial Area Zoning Code Update, Public
Participation and Stakeholder Engagement
• City of Elk Grove, Old Town Special Planning Area Triennial Update, Public
Participation
• San Luis Obispo County Renewable Energy Streamlining Program, Stakeholder
Engagement
• City of West Hollywood. Community Visioning for 1343 N. Laurel Avenue,
Stakeholder Engagement
• City of Santa Clara, Climate Action Plan, Public Participation
• Contra Costa County, Climate Action Plan, Public Participation
• Butte County, Climate Action Plan, Public Participation
• City of Calimesa, General Plan Update, Public Participation
• City of Elk Grove, Climate Action Plan, Public Participation
• City of Davis, Third Street Redevelopment Plan, Public Participation
• California Department of Transportation/UC Davis, Highway 37 Corridor
PlaNSea Level Rise Ahalysis, Stakeholder Engagement and Community Survey
• Sacramento Area CouSicil of Governments, Sustainable Communities Strategy,
Social Equity Data Analysis
Previous Experience
City of Davis, Department of G
Crowdbrhe, Community Engag
West Coast Green, Production
Institute at the Golden Gate, Gc
Consultant.
Sustainable Life Media, Execut
Net Impact, Program Manager.
Mayor Richard M. Daley's Oil
5z Proposal for the City of Rosemead
munity Development and Sustainability, Intern.
ant Specialist,
nager.
m Gate National Parks Conservancy, Operations
Production Manager.
City of Chicago, Volunteer Coordinator
Seth A Myers
A Quality/GHG Modeling
Mr. Myers has seven years of experience and is an environmental planner and air
quality/greenhouse gas analyst working out of PMC's Chico office. He is involved in the
preparation of initial studies/negative declarations, environmental impact reports, and
other CEQA documents as well as providing air quality analysis, greenhouse gas
emissions analysis, and environmental team support. Mr. Myers has extensive expertise
conducting air quality analyses and a comprehensive working knowledge of the
associated regulatory environment. He is proficient in the use of CalEEMod,
EMFAC2011, URBEMIS 9.2.4, CALINE4, and other industry standard air quality and
greenhouse gas analysis tools. He has experience with planning and environmental
projects, issues, and documents.
Education
BA, Environmental Studies and Planning (Minor in Biology) I Sonoma State University
Relevant Project Experience
Los Angeles Unified School District, Cienega Elementary School EIR. Air quality and
greenhouse gas emissions analyst for the preparation of this EIR. The project site is
located on the existing Cienega Elementary School located in the City of Los Angeles.
The project included demolition of an existing 18,860- square -foot classroom building,
identified as a historic resource, due to structural damage caused by its location on
native soils that have a high potential for collapse or compression. Following demolition,
an approximately 21,276 - square -toot outdoor amphitheater, including seating and
synthetic bud, will be constructed.
City of Pasadena, Air Quality Impact Analysis, Huntington Medical Research Institutes
Project. Prepared an air quality impact analysis for a new three -story, 37,064- square -foot
medical research laboratory building and pre- construction demolition at 680 South Fair
Oaks Avenue in Pasadena. Prepared the analysis in accordance with the South Coast Air
Quality Management District's recommended methodologies and thresholds of
significance, including the District's localized significance thresholds. Regional air
quality impacts were evaluated in terms of consistency of implementing the proposed
project against the South Coast Air Quality Management District's 2012 Air Quality
Management Plan.
County of Imperial, 101 Ranch Specific Plan EIR. Primary staff writer responding to
public review comments to the EIR. The Specific Plan proposed a development of 73
residential neighborhoods or "Planning Areas" located on about 1,331 acres consisting
of a total of 6,986 homes on lots ranging from 4,000 to 8,000 square feet. In addition,
the project proposed four elementary schools divided evenly on 48 acres; a 20 -acre
junior high school site; 13.8 acres of mixed commercial /institutional /residential uses;
I •,etc
Resumes of Key Personnel 15 -1
1'�1C
245.1 acres of parks, recreation centers, paseos, trails, and landscaped open space
buffer; 97.9 acres of stormwater retention facilities; and 141 acres of major roads. Issues
included new utility and service facilities and service line extensions, air quality, traffic,
land use compatibility, conversion of agricultural land, and sensitive species.
City of Bell, Bell Business Center EIR. Analyzed the environmental issue topics of air
quality, greenhouse gas emissions, and community health risk impacts associated with
diesel particulate matter for an 840,000- square -foot industrial warehousing project just
east of downtown Los Angeles in the City of Bell. Because timely project completion was
required in order to meet City obligations related to a legal settlement, Mr. Myers
completed the analyses for these three issue topics in one week.
City of Santee, Walmart Supercenter EIR. Assisted in the preparation of an EIR for the
project which consists of the expansion of the 131,220- square 400t existing store to
180,339 square feet, representing an addition of 49,119 square feet. The expanded store
will offer a full line of retail and grocery items and will expand its hours to 24 hours per
day. Project issues involved noise, traffic, and air quality to adjacent sensitive receptors,
mainly residential land uses.
City of Calimesa, Calimesa General Plan Update EIR. The City of Calimesa is in the
process of updating its General Plan, which will serve long -range planning goals for the
City and address the physical development of the area over a 20 -year period. The 2013
Calimesa General Plan embodies several guiding principles that include supporting
Calimesa's transition from a small rural city to a more populous community while also
ensuring the City's long -term economic viability. Worked as the air quality/greenhouse
gas analyst for the preparation of the program -level EIR.
County of San Bernardino, Greenhouse Gas Reduction Plan EIR. Staff author and
researcher for the County's Gr nhouse Gas Reduction Plan EIR. The project consisted of
the proposed adoption of a Ge ieral Plan amendment, a GHG Emissions Reduction Plan
(GHG Plan), and the associate Development Code amendment, including greenhouse
gas emissions reduction poll provisions and specific procedures for implementing
development - related provisio s of the GHG Plan in the Development Code. The
framework of the GHG Plan co isisted of: (1) an inventory of greenhouse gas emissions
that identified and quantified isting emissions and projected future emissions; (2) a
reduction target to reduce exis ing GHG emissions by 15% by 2020; and (2) the goals,
objectives and strategies devi ed to reduce existing emissions to meet the reduction
target. The County's GHG Plan and its reduction target were based on Assembly Bill 32
and the California Air Rescu es Board recommendations to ensure that California
emissions are reduced to 1990 levels by the year 2020.
5 -2I Proposal for City of Rosemead
JERIOKA
Senior Vice President, Design Principal
QUALIFICATIONS
JERDE'
As a key design principal for Jerde, Jeri brings a wealth of creative knowledge related to
environments and space planning. She leads the firm's pre-development group
responsible for content and program positioning, and as a former director of design for
EDAW, also brings nearly W years of experience on a wide variety of landscape-driven
projects. Jerre strong understanding of programming and placemaking, coupled with
extensive experience in site planning and landscape design provide her with a special
ability to integrate the aesthetic considerations, along with the pragmatic requirements
of a project into innovative design solutions.
Jeri led much of the design work on the Coca-Cola Park master plan concept, which
resulted in Janie's architectural design work on the new World of Coca-Cola museum in
Atlanta. She has completed projects that include the Palms Place residential tower at the Palms Casino Resort in Lea
Vegas: and various districts within the 2 million square-fmt Dubai Festival Centre —part of Dubai Festival City in the
UAE. Jed has recently worked on a large-scale EmCity project in Malaysia, a new mixed-use modern waterfront
resort in Hainan, and a major new integrated sports city plan in Saudi Arabia. Additionally, she collaborated on the
Hangzhou Lakeshore Redevelopment master plan in Hangzhou, which re-established a pedestrian-oriented mixed use
district that connects the city blocks with the nearby West fake waterfront. In 2005, the Hangzhou Lakeshore master
plan was named a winner of the ULI Global Awards of Excellence for the Asia Pacific region.
EDUCATIONALPROFESSIONAL QUALIFICATIONS
Bachelor of Science, Landscape Architecture, California Polytechnic University
PROJECT EXPERIENCE
COCA-COLA PARR MASTER PLAN - ATLANTA, GEORGIA
The Park concept was conceived to offer visitors an opportunity to experience nature in a new way. It blends places of
activity and excitement with places of quiet and repose. It also set out to combine temporary events with permanent
installations - all in order to provide unique memorable experiences for visitors like no other in Atlanta.
JEDDAH AIRPORT CULTURAL & SPORTS CITY- JEDDAH, ESA
Located on approximately 500 he of land, the project is designed as a fully integrated cultural and sports city with
nearly 4.5 mlllwn sqm of GFA. Highlights of the hsrgerscals plan include vast open and green space including the
introduction of'diacovery park' - e weaving composition of open apace green concepts through the entire site and
project components that provides a major social and communal amenity to the new city and sports district.
GRAND HYATT HATTANG RAY RESORT- HAINAN, CHINA
The new beechfront resort will represent undefined luxury within a fully integrated multiuse hotel and entertainment
destination. Inspired by its coastal location, surrounding lush landscape, and nearby mountains, the project will
redefine hospitality for South Asia
CITY OF DREAMS -MACAU
Located along the Cotai Strip in Macau, City of Dreams will be a state of-the-art, water-themed resort offering 2,000
hotel rooms, luxury residences and service apartments, gaming, retail, entertainment, and performance venues,
integrated with lush landscaping and natural amenities.
CANAL CIW HAEATA- FUKUOKA, JAPAN
A synergistic hybrid of armient Fukuoka, modern Japan, and the West that uses water and nature to connect to its site
along the river. With a vibrant mix of uses, including retail, entertainment, theater, office and hotels, Canal City
Haksto has restored new life to its area and reversed decline in the city's historic shopping district. It has also became
the city's cultural and community center.
NAMRA PARES - OSAKA, JAPAN
Namba Parka combines a large park to introduce a natural condition into its urban location, a circulation corridor in
the form of a natural canyon, and a leianzworiented retail and entertainment complex.
EXPERIENCE MAKES THE PLACE-
KOA CORPORATION
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JOELFALTER
PRINCIPAL TRANSPORTATION PLANNER
PROFESSIONAL EXPERIENCE
Mr. Falter has 35 years of experience in the field of
transportation. He has prepared transportation master
plans, as well as circulation element and corridor studies.
He has extensive experience in traffic calming, complete
streets, and non - motorized transportation. He has
conducted and led many community workshop and
outreach programs, often for bilingual groups.
PROJECT EXPERIENCE
Rosemead Circulation Element I EIR Study,
Rosemead, California Project Manager. Mr. Falter
prepared the Circulation Element for the City of
Rosemead's General Plan Update. The circulation element
described the existing conditions, physical setting and
operating conditions of the various elements of Rosemead's
transportation system including streets and highways; traffic
volumes and levels of service; trucks/goods movement; train
Education
M.S., Transportation Engineering,
UC Berkeley, Berkeley, California
1980
B.S., Transportation and Regional
Planning, SUNY Buffalo, Buffalo, New
York 1979
Year Entered Profession
1979
movement; transit and non - motorized transportation. Mr.
Falter collected traffic count data; reviewed the existing circulation element. the Los Angeles County
Congestion Management Plan and other policy documents; identified transportation issues; collected
public input on neighborhood traffic intrusion, safety and congestion; developed baseline traffic forecasts
and levels of service; and quantified future transportation conditions with General Plan Update and
Zoning Code Specific Land Use Alternatives.
Montebello Circulation Element I EIR, Montebello, California
Project Manager. Mr. falter prepared the draft Circulation Plan for inclusion in the General Plan and EIR.
The study helped identify transportation issues, analyze existing conditions and provide focus on existing
congestion problems, transportation improvements, street and highway issues, areas of neighborhood
traffic intrusion, safety concerns and unmet transit needs. Mr. Falter performed a review of recently
completed traffic and transportation studies and described existing conditions and physical settings of
the various elements of Montebello's transportation system.
Washington /National Specific Plan EIR, Culver City, California
Project Manager. Mr. Falter managed the traffic analysis for the Culver City Washington/National Specific
Plan EIR. The proposed project area consisted of a total study area of 40.22 acres The Plan was
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structured in two phases of development one linked to the now completed Exposition Light Rail Transit
Station at Washington and National, the second phase the anticipated build -out of the area by 2020.
KOA investigated traffic impacts of each phase of the proposed plan at 38 intersections as well as on
area -wide roadway and freeway segments. The analysis also addressed the adequacy of parking and
pedestrian circulation issues.
Golden Valley Bridge Project Study Report, Santa Clarita, California
KOA's Project Manager. Mr. Falter prepared the traffic analysis component for a LACMTA sponsored
Project Study Report Equivalent (PSRE) for the Golden Valley Bridge over the Santa Clara River and an
extension of Golden Valley Road from the proposed Golden Valley Road and Soledad Canyon Road
intersection /interchange in the City of Santa Clarita. The PSR required a full traffic analysis of the
existing and future "no project" conditions as well as for all project alternatives. The traffic analysis
utilized traffic volume and forecast data developed by the City of Santa Clarita staff for the development
of their General Plan and long range planning efforts.
Bikepedestrian Master Plan, City of West Hollywood, California
Project Manager. Mr. Falter helped to develop the City s first bicycle and pedestrian mobility master plan.
The plan identified high priority bicycle and pedestrian needs, provided policy guidance on bicycle and
pedestrian travel, and outlined a strategy for constructing needed facilities. The plan became part of the
City's General Plan Circulation Element and was slated to be used to amend the City's Zoning
Ordinances. It also had to meet the requirements of the State Bicycle Transportation Act, and required
approvals from METRO and other relevant regional, state and Federal funding agencies. The project
included an existing conditions survey, a circulation strategy, a needs analysis, development of design
standards, an implementation program, financial strategy, a public participation program, and a marketing
and education program in English, Spanish and Russian.
Mid City Crenshaw Boulevard Visioning and Implementation Study
Principal -in- Charge / Project Manager. The Crenshaw Boulevard Visioning Study sought to augment and
update the area's adopted Redevelopment Plan, the Community Plan, and the City's General Plan. KOA
worked with LADOT and the former Los Angeles Community Redevelopment Agency to determine the
study area. KOA also performed field reviews, documenting and inventorying the existing streetscape
and parking supply. Level -of- service and parking demand analyses for each of the proposed scenarios
were also performed. KOA attended meetings with the CRA/LA, LADOT, Metro, the council office and
other stakeholders to present the results of the traffic analysis.
Ventura Downtown Specific Plan Update Parking Study, Ventura, California
Project Manager. The study sought to document the current parking supply and demand under standard
conditions and determine the need for anticipated future parking within the study area. It included
recommendations for parking increases and enhancements to meet near and long term needs of the
Downtown Specific Plan. Mr. Falter conducted field surveys and analyzed parking spaces on City streets
and public parking lots in the downtown core area of the city. He found that the downtown area had
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sufficient parking capacity to accommodate typical demand. Mr. Falter projected future parking needs
including natural growth, as well as known and anticipated major developments in the downtown area
San Dimas Downtown Specific Plan Parking Study
Project Manager. Under Mr. Falter's direction, KOA Corporation conducted a parking demand study for
the Specific Plan area. Data for off- street and on -street parking areas was collected for a weekday
analysis encompassing an 8:00 a.m. to 5:00 p.m. period, which represented the key times of parking
supply adequacy concerns for the Downtown area. KOA produced color graphics that summarized the
availability of parking in both parking lots and within o"treet parking areas for each hour of the
analysis. Also included in the deliverables to the City were alternative design treatments for the
intersection of Cataract Avenue and Bonin Avenue, which is an all -way stop - controlled intersection that
is bisected by a diagonal at -grade railroad crossing. Traffic calming options, and the effect of
implementing such options on the on- street parking supply, were also examined.
Maywood General Plan Circulation Element/ EIR, Maywood, California
Project Manager. The Maywood Circulation Element documented and analyzed existing conditions and
future conditions and identified impacts of growth on the circulation system. Mr. Falter identified specific
mitigation measures and improvements needed to accommodate anticipated growth in the City and
surrounding communities.
Mojave Specific Plan Circulation Element EIR, Mojave, California
Project Manager. This project sought to develop the future circulation system for the Mojave area of
Kem County. Mr. Falter analyzed future needs using Kern Cogs regional model developed specifically by
KOA for the project. The Specific Plan also included the development of bike and pedestrian linkages
opportunities.
La Puente General Plan Circulation Element I EIR, La Puente, California
Project Manager. The La Puente Circulation Element documented and analyzed both existing and future
conditions and identified the impacts of growth on the circulation system. Mr. Falter also identified
measures to mitigate future circulation system deficiencies.
Monterey Park Times Square EIR
This environmental impact study was for a proposed mixed -use development project consisting of 210
residential units and 231,158 square feet of retail and restaurant floor area. The project included a
1,634 -space parking garage. Proposed commercial uses also included a gym and a movie theater. Under
Mr. Falters direction KOA Corporation conducted a traffic circulation analysis to determine traffic
impacts at 14 intersections; compiled weekday a.m., weekday p.m., and mid -day Saturday traffic counts;
assessed local circulation, conducted a parking analysis, calculated levels of service, and identified
significant impacts at the study intersections and project access points.
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BRIAN MARCHETTI, AICP
SENIOR TRANSPORTATION PLANNER
PROFESSIONAL EXPERIENCE
Mr. Marchetti is a Senior Transportation Planner at KOA
Corporation, managing traffic impact, circulation, parking,
and transit planning studies. He has 19 years of experience
in the industry. He has extensive experience with TRAFFIX
impact analysis and Synchro signal coordination software
packages, and multimodal impact approaches to studies. Mr.
Marchetti has produced studies for environmental
documentation on multiple projects, ranging from large
commercial centers, mixed -use development projects,
residential tract developments, public utilities projects,
public facility and park projects, to institutional and school
facility projects.
PROJECT EXPERIENCE
Rosemead Circulation Element Update EIR II Tragic
Study, Rosemead, California
KOA prepared an updated traffic impact study the
Circulation Element section for the City of Rosemead
General Plan U date KOA rovided both the traffic impact
Education
B.S., Urban & Regional Planning,
California State Polytechnic
University, Pomona, 1995
Year Entered Profession
1995
Year Started with Firm
2003
Registration
American Institute of Certified
Planners, 2001, #016504
Affiliations
American Planning Association —
Member
Southern California Planning Congress
— Vice President of Communications
P P
study report and the EIR traffic section for use by the client KOA collected traffic count data, identified
transportation issues, and analyzed incremental traffic growth that would be created by new
development under the proposed Land Use Plan. The analysis study area included 28 intersections and
23 roadway segments. KOA worked within geographic information systems (GIS) to develop
Transportation Analysis Zone (TAZ) based land use data conglomerations from the client land use dam.
KOA identified potential circulation improvements that included widened roadways, new intersection
approach lanes, and efforts to increase mode split away from private automobiles. The report also
analyzed the alternative remedy of corridor traffic signal synchronization with centralized control.
Rosemead Circulation Element and EIR, Rosemead, California
Mr. Marchetti prepared the traffic impact analysis report and the Circulation Element report for the City
of Rosemead's General Plan Update. The circulation element describe the existing conditions, physical
setting and operating conditions of the various elements of Rosemead's transportation system including
streets and highways; traffic volumes and levels of service; trucks /goods movement; train movement;
transit; and non - motorized transportation. KOA reviewed existing traffic conditions and policies,
identified transportation issues; collected public input on neighborhood traffic intrusion, safety and
congestion; developed baseline traffic forecasts and levels of service; and quantified future transportation
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conditions and potential transportation improvements. The draft Circulation Element included
recommended goals, policies and objectives, standards and implementation plans for each circulation
element component for City staff review and public input.
Rosemead Boulevard Safety Enhancements Design[Study, Temple City, California
Tm(jlc Task Manager. Rosemead Boulevard within the City of Temple City was formerly a Caltrans
facility (State Route 164) but was relinquished to the City. The City decided to enhance the pedestrian
safety and beautify the roadway with streetscape elements. KOA produced conceptual geometrical
layouts for Rosemead Boulevard within the City, focusing on proposed curb lines, bulb -outs, and center
raised medians. KOA conducted traffic impact and parking analyses for the project. The conceptual
designs and traffic impact analysis were produced through an iterative process, which provided feedback
on design details based on potential significant traffic impacts within the study corridor. The study
examined project elements including bulb -outs and related approach lane changes at the study
intersections, loss of parking due to bulb -outs and new tree wells /planters, and necessary left -tum
pocket lengths at signalized study intersections for the future period. The traffic analysis effort included
estimates of potential traffic re- routings caused by the closure of mid -block driveways and installation of
center raised medians.
East Los Angeles Specific Plan
Project Manager. KOA conducted the traffic and parking analysis for the proposed East Los Angeles
Specific Plan, encompassing all properties located within one -half mile radii of the four Metro Gold Line
stations, and other targeted parcels between the boundaries of Cesar Chavez Avenue, Indiana Avenue.
Whittier Boulevard, and Margaret Avenue. The environmental documentation was to be a program
document, identifying potential impacts for buildout of the specific plan area, and the overall cumulative
impacts of Specific Plan and area development. The traffic study focus on potential impacts within and
adjacent to the proposed mixed -use corridors and related land use intensification, calculation of
increased trip generation and related reductions for shared uses, pass -by trips, and transit use. and
examination of potential parking demand and recommended parking requirements.
Montebello Hills Specific Plan EIR
KOA's Project Manager. KOA Corporation conducted a traffic impact analysis for the environmental
review of the Montebello Hills Specific Plan project, located within the City of Montebello and near the
Pomona Freeway (SR -60). The largest portion of the Montebello Hills area is a site of approximately 500
acres in the north hills historically used for oil production. This site is the largest undeveloped piece of
land in the City and the local area. For the project EIR, KOA analyzed two development phases, for a
study area of 25 intersections and nine roadway segments. KOA also conducted a freeway interchange
queuing analysis, a fair -share analysis for mitigation measures, and an impact analysis for five project
alternatives. Meetings were held with the City and Caltrans to develop proper mitigation measures for
the freeway corridor that would satisfy Caltrans guidelines and staff review.
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Downtown Parking Study for Downtown Specific Plan Update, Ventura, California
Senior Transportation Planner. The study sought to document the current parking supply and demand
under standard conditions and determine the need for anticipated future parking within the study area.
It included recommendations for parking increases and enhancements to meet near and long term needs
of the Downtown Specific Plan. Mr. Marchetti conducted field surveys and analyzed parking spaces on
City streets and public parking lots. He also projected future parking needs for the Year 2010 including
natural growth, known, and anticipated major developments in the downtown area; and prepared
recommendations including a shared parking analysis and management plan.
East Colorado Boulevard Speck Plan, Mobility Element Report, Pasadena, California
Senior Transportation Planner. At another firm, Mr. Marchetti provided an analysis of traffic impacts, off-
street parking supply and demand, on- street parking configurations, and on- street bicycle facilities for
the plan area. The final recommendations provided for the integration of parking and bicycle facility
improvements with a local transit shuttle, a pending light rail station, and general beautification of the
Boulevard, which was formerly a part of U.S. Highway 66. During the course of the fieldwork he
identified potential sites for new off - street public parking facilities and analyzed and recommended new
bicycle lane options. He also provided overviews of area traffic conditions and analysis of future parking
and bicycle facilities at two public workshops held within the project neighborhood.
Second Street Bridge over 1.10 PSR Traffic Impact Study, Santa Monica, California
Senior Transportation Planner. Mr. Marchetti prepared a traffic impact study as pact of the Project Study
Report for the project. The study considered four project alternatives, focusing on bridge configuration
and placement. Main Street is the primary means of pedestrian, bicycle, automobile and transit
circulation between Downtown Santa Monica and the Santa Monica Civic Center. However roadway
connections in the area created a bottleneck for traffic Flow and a pedestrian safety risk. The Civic
Center Specific Plan envisioned extending Second Street south of Colorado Avenue, over SR -I, and into
the heart of the Civic Center area. This would provide additional bike lanes and wider sidewalks for the
area. Main Street Bridge will be closed to vehicular traffic, and developed into an enhanced pedestrian
walkway, which will allow retention of the historic bridge and improve traffic Flow along Colorado
Avenue by eliminating a signalized intersection.
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BRUCE W. CHOW
ASSOCIATE TRANSPORTATION PLANNER
PROFESSIONAL EXPERIENCE
Mr. Chow is an Associate Transportation Planner with 21 years of
experience assisting private and public sector clients. Expertise
includes project management, proposal writing, preparation of
scope -of -work and budget, project team and public agency
coordination, project description development, traffic and parking
analysis, recommendations and mitigation development, and
interaction and presentations at team meetings, public agency
meetings, community meetings and public hearings.
PROJECT EXPERIENCE
Education
M.A, Urban Planning, University of
California, Los Angeles (1993)
B.A., Urban Studies, California
State University, Northridge,
California (199 1)
Year Entered Profession
1992
Professional Affiliations
American Planning Association
Transportation Planning
Mr. Chow assisted in transportation planning for:
• Pasadena Mobility Element
• Pasadena Central District Specific Plan
• 1 -710 Major Corridor Study
• Hawthorne Boulevard Specific Plan
• Westchester Community Plan
• Cabazon /Fantasy Springs Casino
• East Los Angeles Civic Center
• San Gabriel Livable Communities
• Ewa Master Plan in Oahu
• City of Los Angeles Community Plan Updates (Westwood/West Los Angeles, Venice, Van Nuys,
Sherman Oaks, Reseda, Canoga Park, Encino, and Mission Hills)
• Maui Long Range Land Transportation Plan
• Santa Monica's Sunset Park Neighborhood Traffic Plan
East Los Angeles Specific Plan
Assocate Transportation Planner. KOA conducted the traffic and parking analysis for the proposed East Los
Angeles Specific Plan, encompassing all properties located within one -half mile radii of the four Metro Gold
1
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Line stations, and other targeted parcels between the boundaries of Cesar Chavez Avenue, Indiana Avenue,
Whittier Boulevard, and Margaret Avenue. The environmental documentation was to be a program
document, identifying potential impacts for buildout of the specific plan area, and the overall cumulative
impacts of Specific Plan and area development The traffic study focus on potential impacts within and
adjacent to the proposed mixed -use corridors and related land use intensification, calculation of increased
trip generation and related reductions for shared uses, pass -by trips, and transit use, and examination of
potential parking demand and recommended parking requirements.
Huntington Beach Downtown Parking Master Plan, Huntington Beach, California
Project Manager. A parking study was conducted to determine if the current and future parking supply could
accommodate the maximum development threshold of 715,000 square feet within the Huntington Beach
Downtown area. The existing parking conditions were documented by conducting on- street and off- street
parking supply and demand analysis within the Huntington Beach Downtown area. The Huntington Beach
Downtown area had developed approximately 500,000 square feet and had a total of 2,000 parking spaces
which included on- street and off- street parking spaces. Surveys of the Downtown patrons and employees
were conducted to determine the parking characteristics within the Downtown area such as length of stay
and reasons for visiting the Downtown area. A parking demand model was developed using the user surveys
and the observed parking counts to estimate the parking demand for each land use (i.e., retail, restaurant.
and office) in the Downtown area. The parking demand model was then used to forecast the future parking
demand based on a Downtown development of 715,000 square feet. It was determined that the future
parking supply would be able to accommodate the maximum development threshold of 715,000 square feet
Glendale On -Call Engineering & Planning Services, Glendale, California
Associate Transportation Planner. KOA is providingtraffc engineering and transportation planning services to
the City of Glendale that include review of traffic impact studies, site access and circulation design reviews,
pedestrian circulation studies, parking studies, and transportation modeling analyses. Design efforts include
review of site access, off -site traffic improvements, on -site parking layouts, on -site delivery truck loading
zones, on -site vehicle, delivery truck and pedestrian circulation. Peer reviews of traffic studies are a
particular focus of KONs efforts on this project, and those reviews include reviews of and comparisons to
city -wide and other nearby traffic studies, reviews of study scoping documents, review of applied growth,
project trip generation, cumulative projects inclusion, level of service calculations accuracy, and site vehicle
and pedestrian access issues. KOA is providing these services through task orders issued by the City, and is
working directly with City engineering staff to supplement their daily efforts.
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220 North Atlantic Hotel Traffic and Parking Impact Analysis, Monterey Park, California
Associate Transponadon Planner. KOA conducted parking and traffic impact analyses of a proposed limited -
service hotel facility within the Atlantic Boulevard corridor of Monterey Park. A residential element will be
incorporated into the project. A total of 46 suites from the overall 202 would be used as dwelling units,
managed by the hotel as suites. The number of study intersections was based on KOA's project experience
with the large mixed -use project to the north of the project site. KOA analyzed weekday a.m. /p.m. and
weekend mid -day project impacts at I I study intersections, and analyzed the parking demand, sharing of
uses, and provided supply.
Ponte Vista Project, City of Los Angeles, California
Project Manager. Mr. Chow served as Project Manager responsible for transportation planning support for the
proposed Ponte Vista project located in the San Pedro area of the City of Los Angeles. Work tasks included
preparation of a traffic impact analysis associated with the development of I, 135 residential units as well as
preparation of conceptual mitigation plans, construction and alternative analyses incorporated into the Draft
and Final Environmental Impact Reports. The transportation planning support included attendance at
numerous community meetings and public hearings. The project was delivered on time and on budget Draft
EIR is being prepared.
Zen Project, Downtown Los Angeles, California,
Project Manager. Mr. Chow was responsible for the preparation of the traffic and parking study for the mixed -
use Zen project which consisted of a 53 -story development with 280 residential units and 12,000 square feet
of commercial use. The work tasks included a traffic impact and parking analysis incorporated into the Draft
Environmental Impact Report as well as extensive coordination with the project team and City staff. The
project was delivered on time and on budget. and obtained LADOT approval.
Broadway Lofts Project, City of Glendale, California
Project Manager. Mr. Chow served as Project Manager and was responsible for transportation planning
support for the Broadway Lofts project. The proposed project consisted of 208 residential units and 23,000
square feet of restaurant/ entertainment use in the City of Glendale. The work tasks included preparation of
a traffic impact analysis, parking demand analysis, alternatives impact analysis, and construction impact analysis
incorporated into the Draft and Final Environmental Impact Reports. The project was delivered on time and
obtained City of Glendale approval.
KEN RUKAVINA, PE HUFff- MLIARS
Office Manager I Vice President
Ken Rukavina has more than 30 years of experience in municipal public works and land development engineering. His public
experience includes six years in municipal government serving as Civil Engineer and Construction Manager, and 18 years'
experience as a Consulting Engineer serving local agencies as Contract City Engineer, Project Engineer and Construction
Manager. He is experienced in the management of multidiscipline projects and projects involving teams and joint ventures. He
has managed the design and construction of roads; street widening, reconstruction and rehabilitation; sanitary sewer collection
and outfall mains; water transmission, distribution, storage and pumping facilities; slam drains, flood control structures and storm
water management; bridges, and retaining wall structures. Rukavina has also been responsible for administering, as well as
developing engineering reports, such as hydrology studies and sewer and water master plans. To his credit, Rukavina has been
project manager andlor overseen the design and construction of nearly $250 million in public improvements in his capacities as
project manager, project engineer, construction manager, division manager and city engineer. Rukavina has implemented andlor
has overseen numerous federally funded projects from funding application, to request for authorization to advertise, to final
invoicing. Finally, Rukavina brings unique perspective, vision, and value to large -scale municipal projects due to his many years
of city engineering experience, which provides him the understanding of the issues local public officials face on a daily basis along
with the insight to see all sides of complex coordination challenges, specifically those faced by local agency staff.
CITY ENGINEERING EXPERIENCE
Rukavina previously served as the City Engineer and Director of Public Works for the City of Rosemead for over 10 years where
he was responsible for implementing an annual $5 million capital improvement program. Additionally, he served as the
Contractor Consulting City Engineer for the Cities of Lakewood, Rolling Hills Estates, Bellflower, Temple City and Lawndale.
During Rukavina's 18 years serving in a City Engineering capacity, his primary tasks involved:
• project planning /management;
• construction observationladministration;
• public relations for the city's public works projects;
• preparation of City Council staff reports;
• resolution, ordinances and report writing;
• capital improvement program budgets preparation;
• plans, specifications, and estimates prep for minor
projects;
PROJECT MANAGEMENT EXPERIENCE
• overseeing and managing the City's maintenance
contracts;
• street vacation;
• funding application processing;
• development review and subdivision processing;
• water quality management; and
• tentative and final map processing.
Rukavina's project management duties have included overseeing staff resources to effectively meet project requirements and
budgetary and scheduling goals during design and construction phases. Duties included:
• Project Scheduling • Monitoring Project Budgets Coordination/Staffing
• Quality Assurance • Project Team
He is experienced in performing these duties on the following types of projects:
• Street Reconstruction, Rehabilitation and Widening
• Urban Landscape Improvements
• Storm Drains
• Park Improvements
• Sewers and Watedines
• Traffic Signals
• Right -of -Way Acquisitions
• Master Plans: Storm Drain, Sewer, Traffic Signal,
Street Lighfing, Pavement Management Systems
RELEVANT PROJECT EXPERIENCE
Inglewood Avenue Corridor Widening - Lawndale,
California
Rukavina served as Project Manager for the preparation of
plans, specifications and estimates for the widening of
Inglewood Avenue, an arterial highway of regional
significance, bisecting the City of Lawndale and serving the
South Bay area of Los Angeles in general, with direct access
to 1 -405. Several significant issues needed to be addressed
and overcome for the successful design and construction of
the project, which include: BNSF Railway Company at -grade
crossing, existing building footprints and right -of -way
acquisition, utility relocations, signal opfimizaron, expansive
soils, coordination with multiple jurisdictions, and federal
funding (requiring Cations Local Assistance Processing, i.e.
obtain E -76).
Santa Monica Boulevard Streetscape and Rehabilitation -
West Hollywood, California
Rukavina served as Project Manager of this project which
included widened sidewalks, bulb outs, new street trees,
boulevard landscaping, landscaped medians, traffic signal
upgrades, intersection realignment, wiring for holiday tree
lighting, bus stop improvements, patterned asphah
crosswalks, storm drains, sewer upgrades, and roadway
reconstruction. The existing cross section along one mile of
roadway allowed for the widening of sidewalks from 6' to up
to 23', with the narrowing of an existing to a 14 -foot wide
landscaped median. During the design concept phase,
Rukavina was a participant in the community process,
sometimes facilitating meetings with community
representatives. Coordination with utilities and Los Angeles
County Department of Public Works was a critical element as
the project incorporated utility upgrades and storm drain
design prepared by the County.
Garvey Avenue Bridge - City of Rosemead
Rukavina was the Project Director responsible for
implementing this project to replace the Garvey Avenue
Bridge over Rio Hondo Channel, which involved extensive
coordination with federal, state and local agencies. The
existing substandard, seismically deficient bridge was
replaced with a state -of -the -art bridge consisting of precast,
pre- stressed bulb tee girders, post- tensioned for continuity, to
meet design constraints necessitating increased hydraulic
capacity for the channel, and a highly condensed staged
construction schedule necessary to complete construction
during one dry season with no closures of Garvey Avenue, a
busy corridor. The new $11 million bridge is 420 feet long
and 100 feet wide, with only three piers in the channel. As
the City desired a signature bridge to serve as a gateway to
the community, historic features of the old bridge were
recreated, and decorative lighting and monuments were
incorporated into the design such that the bridge will serve as
an entrance statement into the City. Rukavina and his project
team worked closely with Cakrans to obtain federal funding
and environmental clearance through Cakrans District 7 Local
Assistance, and with the Army Corps of Engineers and Los
Angeles County Department of Public Works to obtain
approval of the hydraulic analysis and civilistructural plans as
a prerequisite for obtaining the necessary encroachment
permits from each agency. Rukavina provided oversight of
the construction management team during the construction
phase as well.
Phase II Enhanced Crosswalks - Santa Monica, California
Rukavina was the Project Manager/Project Engineer/Project
Engineer for the preparation of plans, specifications, and
estimates for the Enhanced Crosswalk Project Phase II in the
City. The general items of work includes enhanced
crosswalks, streetscape and street and storm drain
modifications to Wilshire Boulevard, Santa Monica Boulevard,
Broadway, and Ocean Park Boulevard from west City limit to
east City limit . The improvements included signing, striping,
new traffic and pedestrian signals, in pavement flashers, curb
extensions, wheelchair ramp construction, catch basin
relocation, paving, median island construction, and
landscapelnigation design.
Various Streetscape Projects - Rosemead, California
As City Engineer. Rukavina directed the efforts of consultants
in developing and designing various streetscape projects in
the City, including the Valley Boulevard and San Gabriel
Boulevard street improvement and beautification projects.
Valley Boulevard included new parkway landscaping,
installation of decorative street lighting, and pavement
rehabilitation. San Gabriel Boulevard also included parkway
landscaping and street rehabilitation. Rukavina facilitated city
council presentations for the installation of parkway
landscaping and proposed new landscaped medians, utilizing
conceptual vignettes and view simulations. Rukavina also
coordinated the efforts of and worked closely with landscape
architects to develop a strong architectural statement along
the Garvey Avenue Bridge, a key entry point into the City.
Architectural elements included a nostalgic theme presented
through pilasters topped with decorative street lights and
entrance monuments adomed with the City's signature rose.
EDUCATION: 1984 Bachelor of Science, Civil Engineering, California State University, Long Beach
REGISTRATION: Professional Civil Engineering 19671 California 1 #42866
California Qualified SWPPP Developer (QSD) #01047
Resume Fred Greve, P.E. Managing Director
Bachelor of Science, Civil and Environmental Engineering,
Education University of California at Irvine
Bachelor of Science, Biological Sciences,
University of California at Irvine
Master of Science, Environmental Engineering,
University of California at Irvine
Professional Registration Registered Professional Engineer in the State of California
(Civil #31701)
Certified Acoustical Consultant by the County of Orange
Private Pilot, Airplane Single Engine Land
Overview Fred Greve is a professional registered engineer who has been
involved In noise and air quality impact assessments since 1973.
His 36 years of experience as a consulting engineer includes over 28
years with Mestre Greve Associates, the company he co- founded
with Vincent Mestre in 1981. Mestre Greve Associates was acquired
by Landrum & Brown in 2009. Since 1973, Mr. Greve has been a
consultant to federal, state, and local agencies, and real estate
developers, architecture and engineering companies, lawyers, and
other private Industry clients. He has been involved in noise and air
quality measurement and modeling for traffic networks, airports,
transportation corridors, stationary sources, and planned
communities. This experience includes the development of noise
and air quality monitoring programs, the modeling of future noise
and air quality levels of traffic, aircraft and industrial sources, and
development of mitigation programs.
Noise Assessments Mr. Greve has managed over 2,000 noise studies during his career.
A main focus has been to provide noise assessments for
environmental documents. These assessments have addressed a
variety of sources including interstates, tollroads, airports,
amphitheaters, industrial and commercial sources. Additionally, Mr.
Greve has been part of the design teams for such varied projects as
hospitals, churches, resorts, and planned communities; and has
worked for cities and counties and in developing their noise control
standards.
Air Quality Assessments Air quality and health risk assessments for CEQA and NEPA
compliance have been prepared for many large transportation
projects Including the Interstate -405 Lane Addition, El Toro Airport
Reuse Plan, San Antonio Airport Expansion, I- 405 /US -101
Interchange Improvements, Eastern Tollroad, and Foothill South
Tollroad. He has coordinated with local air agencies, Caltrans, FAA,
FHWA, and the U.S. EPA to obtain project approvals. Mr. Greve has
prepared air quality studies for planned communities, major
commercial centers, and public works projects.
Greenhouse Gas Assessments Greenhouse gas assessments have become required In California by
the passage of California Assembly Bill 32. Mr. Greve has managed
greenhouse gas studies for a variety of projects including roadway
projects, planned communities, neighborhood commercial uses, and
residential developments. Several projects have been controversial,
and at least one study has withstood a court challenge.
SW
Resume Fred Greve, P.E. Managing Director
Representative San Clemente Recycled Water Plan
Projects - Noise Assessment
- Air Quality Assessment
- Short-term ambient noise
measurements
- Noise Measurements of Pipe - Laying
- Noise Ordinance compliance
ROBERT B. DIENER WATER TftsbamENT
PUNT EXPANSION EIR
- Noise Assessment
- Air Quality Assessment
- Night -time Operations Noise Study
- Noise and Air Quality Assessments for
major Improvements to regional
drinking water treatment plant
Including seismic upgrades, capacity
enhancement, and ozone treatment
systems.
- Major Construction Issues, as the plant
is located on a hilltop; project Involved
considerable grading and a temporary
concrete batch plant.
El Toro Reuse Plan
- Air Quality Assessment for CEQA/NEPA
- EONS modeling
- Off -site AQ assessment of traffic
- Mitigation program development
- Integration with regional air plans
Verixon Amphitheater Noise Issues
- Noise Monitoring Program
- Noise Reduction Study
- Noise Constraint Analysis for
Development in proximity to theater
- Final Land Use Design Analysis for
Compliance with City Regulations
Irvine Northwest Planning Areas
- Air Quality and Noise Assessments for
planned community with more than
6,000 dwellings, commercial, office,
park, and educational uses.
- Assessed air and noise Impacts due to
major development and roadway
network Improvements.
- CEQA compliance and EIR was
successfully defended in court
Santa Glarus Noise Element
- Noise Element of the General Plan
- Noise monitoring program
- Projection of noise contours throughout
City and sphere of Influence
- Development of new City policies
- Public presentations
- One of over 39 Noise Elements
prepared for a variety of cities
San Antonio Airport Expansion
- Air Quality Assessment
- Modeling with EDMS of Flight and
Airport Operations
- Analysis of Off-site Land Development
Mime
1-405 NOV Lane Addition
- Air Quality Assessment for CEQA/NEPA
compliance
- Assessment prepared for Caltrans
- Coordination with FHWA, SCAG,
SCAQMD, County of Los Angeles
- Air Quality Conformity Analysis
I- 405 /US -101 Interchange
Improvements
- Air Quality Assessment for CEQA/NEPA
compllance
- Assessment prepared for Caltrans
- Coordination with FHWA, SLAG,
SCAQMD, County of Los Angeles
- Air Quality Conformity Analysis
San Joaquin, Foothill, Eastern Tollroads
- Air Quality and Noise Assessments for
major new tollroads in Orange County
- CEQA and NEPA Compliance
- Conformity analysis for EPA
- Final soundwall design
Oklahoma Interstate 75 Widening
- Air Quality Assessment
- Noise Monitoring Program
- soundwall Design Study
- NEPA Compliance
Playa Vista Phase II
- Greenhouse gas assessment
- Evaluated Potential impacts of various
alternative plans
- Developed and assessed mitigation
measures
- Coordinated with legal team, County,
and developer to Insure that document
was defensible In court
- One of sixteen greenhouse gas
assessments conducted to date
Canadian Air Force Base Closures
- Noise Assessment for CFB Greenwood
Relocation for Base Closure and
Realignment Study
- Noise Assessment for CFB Trenton
Relocation for Base Closure and
Realignment Study
Northwest Arkansas Regional Airport
- Air Quality Assessment for NEPA of new
airport
- EONS modeling
- Construction, flight, ground emissions
Resume
Matthew B. Jones P.E. Project Manager
Education
Bachelor of Science - Engineering Physics, Acoustics Specialization,
University of California, San Diego, Summa Cum Lade
A.A. Liberal Arts with a Certificate in Recording Arts, Golden West
College, Huntington Beach, CA
Professional Registration
Registered Professional Engineer in the State of California
(Electrical #17156)
overview.
Mr. Jones has over 20 years of experience in acoustics, noise, and air
quality. He has prepared noise and air quality technical reports for
hundreds of Environmental Impact Reports (EIRS) and Environmental
Impact Assessments (EISs) as well as specialty studies. Work efforts
include project management, software development, engineering
analysis, report preparation, as well as noise and air quality
monitoring. Mr. Jones is involved in the development of many in -house
computer modeling and data analysis programs and is well versed in
many regulatory and non - regulatory air quality and noise modeling
programs as well as ArcView GIs.
Noise Impact Assessments Mr. Jones has prepared noise assessments for a wide range of projects.
The majority of the studies were prepared for residential, commercial,
and mixed -use developments ranging from a few residential units or
office buildings, to large specific plans with thousands of units and
hundreds of thousands of square feet of commercial uses. Other
projects he has prepared assessments for include landfills, water
treatment plants, cement batch plants, schools, parks, truck repair
facilities, car washes, and a natural gas pipeline pump station.
Mr. Jones has prepared traffic noise assessments for many new
highway and highway improvement projects involving the application of
the Federal Highway Administration's (FHWA) Highway Noise
Abatement Regulation. He is Intimately familiar with the FHWA Traffic
Noise Model (TNM) in both the algorithms used and the use of the
modeling software.
Mr. Jones has considerable experience in monitoring noise levels from
general ambient community noise measurements to measurements of
specific noise sources such as highway traffic, aircraft, industrial
activities and amphitheaters. He has developed a wide variety of tools
to analyze and summarize noise measurement data.
Air Quality and Greenhouse Gas Mr. Jones' experience preparing air quality and green house gas
Impact Assessments assessments includes highways, airports, and residential /commercial
development projects in several states including Arkansas, Idaho,
Louisiana, and Texas, and several California Air Districts including the
Bay Area, South Coast, and San Joaquin. He is practiced in developing
emission inventories, performing dispersion modeling for transportation
and stationary sources, and assessing impacts from toxic air
contaminants. He has considerable experience with Federal Clean Air
Act's General and Transportation Conformity requirements. Mr. Jones
is experienced with many air quality models including EPA's AERMOD,
ISCST3, SCREENS, CALINE3QHC, and MOBILE, FAA's EDMS, CARB's
EMFAC and URBEMIS, and Caltrans' CALINE4.
MOD
Resume Matthew B. Jones P.E. Project Manager
Representative
Projects
SEB
Sonoma,CA
Charles M. Schultz- Sonoma County
Airport
- Air Quality and Greenhouse Gas
assessments for Master Plan Update
proposing a variety of airport
Improvement projects.
- Analyzed Impacts from toxic air
contaminants on surrounding area.
Orange County, CA
John Wayne Airport (SNA) Settlement
Agreement Amendment Project
- Noise Assessment for FIR to extend
existing agreement between the airport
and the City of Newport Beach and citizen
groups including Increases to limits on
passengers and flights.
- Analyzed 10 years of operations and noise
data to inform future operation estimates.
- Assessed aircraft and traffic noise impacts
for four future scenarios implemented in
three phases.
Orange County, CA
South Orange County Transportation
Infrastructure Improvement Project
- Noise Assessment for SEIR/EIS for
extension of SR -241 to connect with 1 -5 .
- Analyzed noise impacts for 14 different
alignments and two existing road
improvement alternatives.
- Measured noise levels at 74 sites and
modeled noise levels for 122 receptors
Orange County, CA
Noise Study Report - Foothill
Transportation Corridor -South
- Noise barrier assessment for extension of
SR -241 to connect with I -5.
- Considered sound abatement options for
Impacted receptors per Caltrans and
FHWA requirements.
- Measured noise levels at 18 sites and
modeled noise levels at 144 receptors
Wilmington, CA
Harbor Community Benefit Foundation
School & Residential Sound Insulation
Program
- Measured noise levels at 25 locations in
the Wilmington Community to identify and
quantify noise generated by activities
associated with the operation of Pon of
Los Angeles.
- Generated noise contour maps for IPort
related noise sources througpout
community
- Developed program to select and prlojitize
Implementation of Sound Insulation. j
Saguache County, CO
Tessera Solar
- Prepared critique of project proponent
prepared noise assessment for solar
generating facility for county board.
- Provided testimony at public hearing
Los Angeles, CA
I -405 Hoy Lane Addition
- Air Quality Assessment for addition of
HOV lane to northbound 1 -405 through
the Sepulveda Pass.
- Analyzed Potential Impacts from Mobile
Source Air Toxins
- Prepared Air Quality Conformity Analysis
to demonstrate compliance with
Transpiration Conformity Requirements
of Federal Clean Air Act
Irvine, CA
Planning Area 18/39 General Plan
Amendment & Zone Change
- Noise and Air Quality Assessments for
proposed development of 6,050
residential units.
- Assessed potential Impacts from mobile
source air toxin on proposed residences
located near major freeway.
- Assessed potential impacts on project
from existing amphitheater and water
park on proposed residences.
Azusa, CA
Azusa Material Recovery Facility $
Transfer Station
- Noise, Air Quality and Greenhouse Gas
Assessments for new municipal waste
transfer staton with materials recovery.
- Assessed potential changes In air
pollutant and GHG emissions due to re-
routing of trucks and operation of facility
compared to no -project conditions
- Assessed potential traffic noise Impacts
due to trucks on area roads and from
facility operation.
Los Angeles CA
Light Rail Inverse Condemnation
Lawsuit
- Provided noise and vibration consulting
to defense legal team in Inverse
Condemnation suit from construction and
operation of a light rail facility.
- Reviewed and critiqued information
submitted by plaintiff's experts.
- Performed and analyzed noise and
vibration measurements for XX
residences.
- Noise and vibration excluded from
lawsuit In summary judgment
Costs Mesa, CA
Pacific Amphitheater Re- Opening
Season
- Perform community noise measurements
for re- opening season of Amphitheater
with a history of noise Issues that had
been reconfigured.
- Noise levels as well as subjective
audibility were recorded and reported to
City staff the day following each event.
Interpreting Services International, Inc.
6180 Laurel Canyon Boulevard, Suite #230
North Hollywood, California 91606
Phone: 818 753 -9181
Fax: 818 432 -0261
Each ISI team member - whether translator, interpretr, editor, reviewer or proofreader, goes through a
series of rigorous tests to determine their skill level and abilities. These tests include translation of
documents selected by ISI as well as the review of specific documents that contain inconsistencies such
as subtle and /or gross stylistic and grammatical errors intentionally placed in said document. These
documents are evaluated by established ISI translators who submit a report regarding each candidate's
abilities. Evaluators take into account each applicant's skills regarding their ability to target the
readability level /register of a specific audience. ISI's evaluators take into account the vocabulary, the use
of a style guide as well as established client-specific glossaries. Furthermore, they work rigorously and
with great detail when identifying grammatical errors and fine- tuning style. Based on the evaluators'
assessment coupled with a verification of past experience and credentials, a determination is made
whether or not to utilize, in a controlled and closely monitored way, the services of successful
applicants. All translations performed by recently -added linguists go through an internal review process
in addition to the ISI established process.
In addition to careful selection of our linguistic team, the ISI best practices translation process ensures
that:
1. Qualified documents go through our CAT (Computer Aided Translation) and TM (Terminology
Management) tools. This means that each new translation is analyzed, reviewed against our database of
previously translated material for Cigna, and flagged as to repeat content and new content. Therefore,
while all terminology is carefully reviewed, anything identified as new is immediately given additional
attention in order to provide the most culturally sensitive and linguistically accurate translation. This
means that each translation that we provide strengthens our internal database of previously translated
and approved terminology. Any new material can then be added to our database, thus avoiding any
potential contamination of Translation Memory.
2. An ongoing and open process of Client Review ensures that high standards are maintained as new
content is added. The CAT and TM process also enhances our ability to preserve consistency among all
the core information that is so often repeated.
3. ISI is not going to provide an automated, mechanical, envelope switching translation. We have a
human - intensive work flow that entails open communication between our highly- educated and
experienced project managers, clients, translators, editors, designers, and proofreaders.
4. We take the editing and proofreading of translations seriously. ISI always takes a team approach to
the translation process. This multi- tiered approach is the bedrock of our success.
Our proven track record of more than 30 years in the language service industry, coupled with our long-
standing relationships and expertise with many clients across various verticals, allow us to confidently
state that we provide the highest quality translation services.
Ideals that ISI looks for in professional linguists to join our team as translators and editors are the
following:
1. University degree in translation, preferably at the master's level or foreign equivalent. We verify this
information.
2. Extensive professional experience in translation and linguistics. We verify this information.
3. Subject -matter expertise in the field in which they will be translating. We verify this information and
measure their ability through an internal test.
4. Certification or Accreditation from the ATA or equivalent organization. We verify this information.
5. Passing an internal test provided by ISI. Qualitative assessment evaluated by in -house team.
6. Careful review of actual translations by ISI. Qualitative assessment evaluated by in -house team.
7. Ability to work with our CAT and TM system.
In summary, the steps followed on all ISI translations, large or small:
Project management:
• Analyze source document for content, volume, target languages, matches from the translation
memory, subject- matter, formatting requirements, target audience & turnaround time.
• Create a quote for client approval.
• Create realistic deadlines.
• Price a job correctly.
• Upon client approval, select the team.
• Communicate changes, questions, and answers.
Terminology Management:
• Analyze source for leveraged segments and glossary.
• Create a client - specific glossary of frequently translated acronyms & industry terminology.
• Create a client - specific style guide to identify rules for capitalization, acronyms, numbering,
titles, etc.
• Clean -up target documents and set new memory segments.
• Update new terminology and maintain integrity of translation memory and glossary.
• Follow CCM best practices of terminology management. (Create, Cleanse, Maintain)
Translation:
• Address words or phrases that cannot be translated literally.
• Notice a flaw in the source language.
• Share these observations with the project manager) ho will, in turn, share them with the client.
• Decide how measurements, currencies, colors and dates will be displayed.
Editing:
• Review the translators' work to give it a linguistic Brie- tuning.
• Check for appropriate cultural adaptations.
• Strengthen the document's integrity and text flow.
• Compare the source document with the target document to make sure there are no omissions.
Work using a "track changes" feature. That way, PMs know what changes have been made so
they can discuss with translator.
Desktop Publishing:
• Mirror the source document design.
• Manage text expansion.
• Resolve font issues.
• Place graphical elements correctly.
• Prepare final output.
• Ensure resolution and print quality.
Proofing:
• Last stop on the project's journey.
• Look for dropped diacriticals such as accent marks or improper characters.
• Make sure word -wraps & hyphenation are correct.
• Double -check for transposed numbers.
• Dot the "i "s & cross the "es before the project is delivered.
Documentation of
Recent Projects
oli l
Documentation of Recent Projects I have worked closely with PMC
Folsom Boulevard Corridor Specific Plan and CEOA Compliance
City of Rancho Cordova
Ted Gaebler, City Manager
2729 Prospect Park Drive
Rancho Cordova, CA 95670
(916) 851 -8800
Igaebler@cityofranchocordova.org
Budget Employed: 8350,000 (Phase 1)/8111,000 (Phase 2)
Project Documentation:
Specific Plan: http: // cityofranchocordova .orgAndex.asp(.?page =127
EIR: (done under GP EIR):
http: / /w✓rw, cityofranchocordova .orgAndex.asp)?page =104
MIND: http: / /mw. cityofranchocordova .org /index.aspa?page =319
(Chapter Title) 1 6 -1
employees throughout the years
Santa Rosa North Station Area Specific Plan and CEDA Compliance
and can testily to their level of
City of Santa Rosa
professionalism. Your staff is
Jessica Jones, City Planner
always been attentive and has
City of Santa Rosa Community Development Department
provided superior and timely work
100 Santa Rosa Avenue, Room 3
to the City. I can also attest to
Santa Rosa, CA 95404
the range of expertise
(707) 543 -3410
demonstrated by PMC staff and
jjones @srcity.org
would gladly recommend your
Budget Employed: 8440,000
company's services to other
Project Documentation:
organizations. "
Specific Plan: hUp: / /ci.santa-
rosa.ca.us/ DEPARTMENTS /COMMUNITYDEV/ Pages /NonhSantaRosaSlationAreaSp
Ted Gaebler
ecificPlan.aspx
Rancho Cordova City Manager
EIR: hdp. / /ci.santa- rasa. ca. us/ doclib/ Documents/CDP_NSR_SASP_FEIR.pdf
Folsom Boulevard Corridor Specific Plan and CEOA Compliance
City of Rancho Cordova
Ted Gaebler, City Manager
2729 Prospect Park Drive
Rancho Cordova, CA 95670
(916) 851 -8800
Igaebler@cityofranchocordova.org
Budget Employed: 8350,000 (Phase 1)/8111,000 (Phase 2)
Project Documentation:
Specific Plan: http: // cityofranchocordova .orgAndex.asp(.?page =127
EIR: (done under GP EIR):
http: / /w✓rw, cityofranchocordova .orgAndex.asp)?page =104
MIND: http: / /mw. cityofranchocordova .org /index.aspa?page =319
(Chapter Title) 1 6 -1
z_-
Pinole Three Corridors Specific Plan for Appian Way, San Pablo Ave., and
Pinole Valley Road and CECA Compliance
City of Pinole
Mary Roberts, Community Development Director
2131 Pear Street
Pinole, CA 94564
(510) 724 -9005
mrobens @c i. pinole. ca. us
Budget Employed: $350,000 (Phase 1)/$111,000 (Phase 2)
Project Documentation:
Specific Plans:
hftp:/Avww.ci.pinole.ca.us/plaming/docs/CitLof Pinole Corridor Specific Plan
_2010.pdf
EIR (done under the GP Ell
hftp://www.ci.pinole.ca.us/plarkninWgenplanO9/documents/Public Documents/Co
m bined_Final_Pinole %20G P %20DEIR_Complete. pdf
Kern County Community Visioning & Revitalization (5 Vision Plans)
Kenn County
Lorelei Oviatt, AICP, Director of Planning and Community Development
Public Services Building
2700 M Street, Suite 100
Bakersfield, CA 93301 -2370
(661) 862 -8866
loreleio@co.kern.ca.us
Budget Employed: ($10(i ision Plan)
Project Documentation:
Mojave Vision Plan:
htlp: //www.co.kern.ca.us/plann ng/pdis/mojave_visionfilan.pdf
East Bakersfield Vision Plan:
Rosamond Vision Plan:
6 -2 I Proposal for the City of Rosemead
Y
References
References
Kern County Community Visioning & Revitalization (5 Vision Plans)
Kern County
Lorelei Oviatt, AICP, Director of Planning and Community Development
Public Services Building
2700 M Street, Suite 100
Bakersfield, CA 93301 -2370
(661) 862 -8866, loreleio @co.kern.ca.us
Santa Rosa North Station Area Specific Plan and CEOA Compliance
City of Santa flora
Jessica Jones, City Planner
City of Santa Rosa Community Development Department
100 Santa Rosa Avenue, Room 3
Santa Rosa, CA 95404
(707) 543 -3410, jjones @srcity.org
Folsom Boulevard Corridor Specific Plan and CEOA Compliance
City of Rancho Cordova
Ted Gaebler, City Manager
2729 Prospect Park Drive
Rancho Cordova, CA 95670
(916) 851 - 8800, tgaebler @cityofranchocordova.org
Pinole Three Corridors Speck Plan for Appian Way, San Pablo Ave., and
Pinole Valley Road and CECA Compliance
City of Pinole
Mary Roberts, Community Development Director
2131 Pear Street
Pinole, CA 94564
(510) 724 -9005, mroberts @ci.pmole.ca.us
Compton North Downtown Specific Plan
City of Compton
Kofi Sefa - Boakye
Community Redevelopment Agency
205 S. Willowbrook Avenue
Compton, CA 90220
(310) 605 -5511, kboakye @comptoncity.org
z,
PMC staff has worked effectively
with local community leaders,
stakeholders, and engaged
residents to ensure that their
ideas are incorporated into the
vision for downtown Compton.
The final vision poster conveys all
of the essential elements
necessary for the revitalization of
downtown and is user friendly,
highly graphic and can be
comprehended by members of
the general public.
Koh Sera- Boakye
Successor Agency Director
Relerences 1 7 -1
1 4"
le.
� L
I
Falsification of Work Experience
The various consulting firms that provide urban planning and environmental
services to local public agencies periodically experience movement of key
professionals from one firm to another. This can result in more than one firm
offering the same projects in their proposals. The consulting firm that contracted
to do the work will retain the privilege of including all projects it has completed.
Yet the key professional who performed the work will legitimately present their
projects in the proposals of their new firm. Therefore resumes included in this
proposal may contain references to projects completed by the professional while
employed with another firm, as well as projects completed by individual staff
members in the references section. However, all of the projects listed in the firm
experience section have been completed by PMC,
Falsification of work Experience 8 -1
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Appendix
6f
fill!
T E�
INTRODUCTION TO THOMAS CONSULSTANTS INC. (TCI)
Thomas Consultants Inc. is an international strategic development consultancy based in Vancouver,
British Columbia. Since 1979, Thomas Consultants has helped its clients in both the public and private
sectors to transform retail and mixed -use projects into memorable and lasting destinations — places that
stir the imagination and generate lasting value for our clients and their communities.
As development strategists with a specialty in retail opportunity and positioning. we go well beyond
project feasibility, collaborating with our clients and their design teams to best match physical form with
market opportunity and constraints. Along with public space, retail the core or unifying element in any
mixed -use project and must be carefully conceived, thematically, physically, and analytically, to ensure
that it becomes the social and functional heart of the project.
Through rigorous analysis, benchmarking of best practices, and a spirit of discovery and collaboration,
Thomas Consultants brings its wealth of international project experience to bear on assignments large
and small. We are recognized leaders in helping clients to create distinctive:
Areas of expertise for which we have become well known include:
• Shopping Centres and Major Experiential Retail and Entertainment Centres;
• Market -Based Retail Planning & Development Strategies;
• Resort & Tourism Retail and Master Planning;
• Mixed -Use Town Centres & Villages;
• Downtown & Main Street Revitalization & Enhancement:
• Community Economic Development & Re- Investment;
• Airport, Ports, Rail Station and Transportation Retail:
• New Urbanism Planning Concepts & Economic Development;
• Retail & Commercial Development Types, Trends. and Industry Evolution; and
• Leading Edge Ideas and Elements of Place Creation.
TO retail development strategies include:
• Assessing Market Opportunities
• Creating "Unique Points of Difference"
• Recognizing the Best in Global Trends
• Positioning Retail Projects to Respond to Demographics
• Quantifying Revenues and Risks
• Defining Optimal Retail Strategy
• Developing Merchandising Plans
Additional information on our firm and project experience is available on our website at
www.thomasconsultants.ca.
SCOPE OF SERVICES FOR RETAIL CONSULTANCY
TASK I: INITIAL RECONNAISSANCE, PROJECT KICK -OFF, AND WORK PROGRAM
REFINEMENT
• Together with the Project Team, two (2) of TCI's team will attend the Project kick -off
meeting with the City Staff to discuss the project goals and objectives, refine tasks and
deliverables, and coordinate the planning process for the study.
• Obtain and review all Client provided data and documents, including General Plan, Zoning
Code and Map, related Design Guidelines, City's Strategic Plan, and any other necessary
information.
• Identify key community leaders /groups to interview to gain perspective on local retail
economy. Discussions with local businesses, property owners, developers, brokers will also
be undertaken.
• Undertake field investigations of the local commercial and retail market within the study
area and immediate surrounding region. This will provide the team with a good
understanding of the local retail and commercial dynamics, especially the competitive
market within Rosemead and the surrounding region.
TASK 2: EXISTING CONDITIONS, ISSUES, OPPORTUNITIES AND CHALLENGES
A market assessment (which is inclusive of demographic analysis) will be divided into 3 parts,
firstly an overview of retail market performance indicators in the area, followed by assessment
and analysis of the retail supply in the area, to understand the various retail formats in the area,
and their specific roles and functions. Finally, relevant case studies of similar projects will be
examined for their effectiveness and applicability to th Garvey Ave Corridor Project
A. RETAIL MARKET PERFORMANCE INDICATORS RESEARCH
An examination of the past performance and dynamics of the retail sector can provide clues the
existing conditions, issues and provide an outlook or future trends of the industry. The
following will be examined or highlighted (where data i available):
• Key retail performance metrics such as vacancy rai as, lease / rental rates, sales performance
statistics and major mall footfall volumes;
• Growth pattern of major retail development activity within Rosemead and the region
• Major retail, food / beverage or entertainment brands / operators that are active (or recent
new entries in the market) in the region;
• Evolution of retail formats in the region;
• Overall analysis of the Garvey Avenue corridor retail landscape, which includes an overview
of the shopping patterns observed along the corridor.
• Analyze local residents' demographic profile, including population growth, socio- economic
structure, age distribution and household composition. Comment on local trade area
resident purchasing power indicators, including income levels, per capita retail sales and
'trends' that may arise from the analysis.
B. RETAIL SUPPLY REVIEW
To profile Rosemead's retail sector a survey of its retail market supply needs to be undertaken
to understand the quantity, quality, format and spatial distribution of the existing regional retail
infrastructure. Equally important, however, will be to understand the planned retail (through
review of building permits) as well as the level of and distribution of employment across and
within the retail sector, and employment distribution across other sectors that would provide
an indication of where complementary retail uses may be required. The profile will also help to
understand gaps in the distribution and format of retail across the City and within the Garvey
Ave Corridor Study Area.
The tasks that will be undertaken include:
• Document, examine and map all retail developments throughout the study area and the
trade area, providing an inventory and qualitative evaluation of their formats, role and
function', component mix, and an overall assessment of the strengths, weaknesses and
appeal of the study area's retail sector;
• Prepare void /opportunity matrix comparing retail formats, and tenant types;
• Provide an inventory of major retail businesses and available buildings or lands (that could
accommodate potential retail uses) within the study area to ascertain the existing retail
offer but also identify opportunities where retail can be refocused around key nodes to
provide more clearly defined retail precincts (or destinations) along the Corridor with
specific roles and functions that are complementary and help to reinforce a more
comprehensive and cohesive retail landscape for the Corridor.
• Prepare an inventory of appropriately serviced and zoned lands that could accommodate
new retail development.
C. CASE STUDY REVIEW
Analyzing examples of successful retail developments, main streets, and destinations is an important
component of the overall analysis process. Case study profiles to be provided will draw from a variety
of local, national and international retail projects, and will focus on traditional main streets retail
destinations. This exercise would specifically draw lessons and "best practices" from the profiled
projects with respect to retail program, layout and design.
Specifically, the case studies would address 'success or fail factors' related to:
• Project composition;
• Retail floorspace size;
• Circulation;
• Unique architectural design elements and theme:
• Placemaking elements and wayfinding;
• Tenant mix, anchor uses and functions; and
• Public spaces and community integration.
TASK 3: PUBLIC MEETINGS WITH THE GARVEY AVE CORRIDOR SUB- COMMITTEE
TO staff would, together with the Project Team, participate in a minimum of I public meeting
with the Garvey Ave Corridor Subcommittee that is anticipated to be organized and
coordinated by the Master Planning Lead Consultant Team. It is recommended that this take
place early in the project, soon after the project kick -off to establish early key issues. concerns
and aspirations of the local business community.
TASK 4: SPECIFIC PLAN PREPARATION — ESTABLISH14G THE RETAIL OPPORTUNITY FRAMEWORK
Based on research and analysis, and feedback and inf rmation received at the public meetings,
TCI would work with the Master Planning Lead Cor sultant Team to provide inputs into the
Specific Plan preparation and establish a Retail Oppo unity Framework that provides guidance
and recommendations to the future growth retail in al ng the Corridor.
Rather than try to encourage retail development hroughout the Corridor, which would
undermine the ability to provide a strong identity an I role for retail along Garvey Avenue, it
will be imperative to focus on encouraging and crea ing retail nodes/destinations at strategic
locations along Garvey Ave, each with their own retai role and function, and with a tenant mix
that is complementary to the other retail nodes. This will encourage cross - shopping across
these nodes and help to drive retail traffic along the Corridor.
Focus will be on 4 key sites:
Site I: 15.6 ac site (old Auto Auction site)
Site 2: A 4.4ac site nearby / adjacent to the Auto Auction site
Site 3 A 3.68ac site
Site 4: A 2.52 ac site
These four sites will be studied and analyzed, and a SWOT analysis will be undertaken for each
to establish their appropriateness for either single - purpose retail / or mixed -use which provides
necessary on -site demand drivers to the retail. A specific retail function and role will then be
established for each and development and design guidelines will be created by the Master
Planning / Design Team that reinforce each of these roles / functions.
Key tasks include:
• SWOT analysis of the above -noted sites;
• Establish role and function of the commercial /retail uses at these specific retail nodes along
the Garvey Ave Corridor as they relate to the area's vision;
• Establish preliminary retail program and identify potential tenant mix (local and national) for
each of these specific retail nodes.
• Identify and map other retail development opportunities within the Study Area and provide
input to Master Plan.
• Work with Master Planning team to identify special features and distinctive experiential
elements that would serve to heighten the visitor and shopping experience along the
Garvey Ave Corridor.
DELIVERABLES & TIMING OF COMPLETION
Thomas Consultants will prepare and deliver the findings of its retail consultancy services in
collaboration and coordination with the Master Planning Lead Team, and in the agreed upon
format that best suits the requirements of the Master Planner.
In addition to the above, Thomas Consultants will participate in the following:
• Kick -off meeting with Client, and Master Planning Team
KOA Scope of Work
KOA CO"ORAT[ON
PUNNING 8 ENGINEERING
1 100 Corporate Center Dr.. Suite 201
Monterey Park CA 91754
e 323 - 260-4703 1: 323 -260 -4705
w Acacorporauuncom
Proposal for Traffic Study - Rosemead Garvey Avenue Specific Plan
Prepared for PMC - February 24, 2014
KOA Proposal MB41022
Thank you for requesting a proposal from KOA Corporation for the preparation of a traffic study for the
proposed Rosemead Garvey Avenue Specific Plan Project. It is understood that the Specific Plan would assist in
refining course land use designations identified by the General Plan for this corridor. The land use changes would
be more focused under the Specific Plan, would assist in alleviating density concerns of neighboring residents, and
would ideally assist in promoting proper infill development on underutilized or vacant parcels.
The City is required to support commute traffic and general cut - through traffic, as it lies between multiple
communities and is traversed by major parallel roadway corridors to the 1 -10 freeway. The General Plan
Circulation Element traffic impact study, completed by KOA in March 2010, identified future operations at all of
the four major intersections Garvey Avenue as approaching or exceeding capacity conditions during peak periods.
KOA has included a study area of 16 intersections, to include the analysis of operations at these
four major intersections, as well as traffic signals at interim locations along Garvey, and other
major intersections to the north and south, including those on routes to and from the freeway.
The Specific Plan traffic study will need to identify a balance between supporting and alleviating commute
congestion and providing appropriately -sized land uses within the Plan area.
Based on our review of the RFP and the local roadway network. and our past experience with the last Circulation
Element, the following scope framework was developed:
• Analysis of up to 10 study intersections
• Analysis of a main land use plan and up to two alternatives
• Analysis of CMP impact and Caltmns traffic analysis sensitivity standards on I -10
• Review of existing and planned bicycle and transit facilities
• Development of improved bicycle, pedestrian, and transit linkages and development of focused
Complete Streets concepts in mind, as feasible for the corridor
• Development of roadway /intersection mitigation measures, where necessary and feasible
The scope of work provides for an existing plus - project analysis (to comply with recent CEQA court rulings) and
a future buildout analysis, as well as two additional land use scenarios. The study area and approach /methodology
would be fine -tuned once underway, during a project meeting or coordination at the start of work.
A scope of work and related fee for the envisioned study tasks are provided below for review by PMC (Client).
Adjustments to the scope of work identified below may be necessary based on additional input from the City
during the scoping process.
LOS ANGELES ONTARIO ORANGE SAN DIEGO SOUTH BAY
KOA CORPORATION
• PLANNING 6 ENGINEERING
Scope of Work
Task I - Scoping and Coordination
KOA will coordinate with City staff to build consensus on the proposed project trip generation, trip distribution,
and study intersections for approval by the City prior to starting the traffic analysis. We will prepare a scoping
document that will include the traffic study approach, methodology and assumptions for review and approval by
the City. Based on our coordination efforts, KOA will make adjustments to the study scope as needed. This task
includes KOA participation in a kickoff meeting with City staff, if needed.
The study will evaluate significant impacts on the study area circulation system for an existing plus - project analysis
and a buildout analysis. The project distribution and the background growth analysis for the buildout analysis will
be consistent with the SCAG regional traffic model.
Task 2 — Data Collection
KOA will collect new traffic counts at up to 16 intersections for weekday peak periods. This will include 10 study
intersections including the four major Garvey Avenue intersections plus other intervening intersections on the
corridor or others to the north or south.
Manual peak -hour turning movement counts will be collected during the weekday a.m. peak (7:00 am. to 9:00
a.m.), weekday p.m. peak (4:00 p.m. to 6:00 p.m.) time periods at the study intersections.
KOA will conduct detailed fieldwork including intersection geometry, signal phasing, transit services and on- street
parking/restrictions within the study area Existing and planned transit and bicycle facilities in the area will be
researched and documented.
Task 3 — Existing Conditions
KOA will conduct an analysis of existing conditions at the study intersections to determine current traffic
operating conditions. The data collected from Task 2 will be used to create a local area traffic analysis file. The
traffic analysis file will be adopted from the Circulation Element analysis and will include all key Speck Plan
roadways and intersections for detailed level of service analysis. The results of the existing conditions analysis will
be documented and summarized in the traffic study report.
Task 4 — Project Analysis
Based on the proposed project's use, density, and trip- making characteristics, KOA will:
• Determine project trip generation based on ITE Trip Generation rates, commercial use pass -by trip rates,
internal capture rates between uses and adjacent developments, and transit use credits.
• Determine the number and the distribution of new trips generated by the proposed land uses by
block/sector, and assign and map them to the roadway system.
Proposal for Traffic Study— Rosemead Garvey Avenue Specific Plan Page 2
Prepared for PMC MB41022
February 24, 2014
a PfKOA CORPORATION
PEANNtNG 8 ENGINEERING
As defined by the finalized scoping document, a project trip distribution pattern to regional travel routes will be
applied. Different distribution rates will be applied to various sectors of the corridor parcels. Ideally, KOA would
receive a spreadsheet file from the Client that contains parcel numbers and the change in residential units by
density and the change in non - residential floor area in square feet by type, by parcel for changes under the Specific
Plan. KOA will process the data in GIS and generate trips for analysis based on Traffic Analysis Zones (TAZs) or
divisions of those regional model polygons.
Task 5 — Existing Plus- Project Analysis
KOA will conduct an analysis of existing plus - project conditions at the study intersections to determine potential
traffic impacts within the study area under existing conditions. This analysis would fulfill determinations made by
the Sunnyvale and Expo Line CEQA court cases. The results of the existing plus - project conditions analysis will be
documented and summarized within the traffic study report.
Task 6 — Future Pre - Project Analysis
KOA will analyze future pre - project conditions, which will establish a baseline for the evaluation of potential
project traffic impacts in the buildout post - project scenario. Future analysis conditions will be defined based on
an annual ambient growth rate and trips generated by included area/cumulative projects that are on or close to
the Garvey Avenue corridor. The results of the analysis of this scenario will be documented and summarized
within the traffic study report.
The ambient growth rate for the buildout analysis will be generated. The growth rate through the buildout
analysis year will be defined through factors developed within the study area by base and buildout link volumes
from the SCAG regional model. A list of relevant projects for the buildout analysis will be generated through
coordination with City planning staff and their pending project list The application of the model growth rate will
provide for estimated traffic growth from most City and nearby regional projects, however.
Task 7 — Future Post - Project Analysis
The study will provide an analysis of the overall Plan effects on the area circulation system, develop potential
circulation system improvements and multi -model travel infrastructure deficiencies (bicycle system missing
linkages, general width of the sidewalk network by segment, and adequacy of Metro bus stop and local circulator
shuttle access and amenities). Last- mile/first -mile trip connections will be reviewed.
Based on the proposed project land use and building Floor area and the calculated net trips that would be the
potential incremental traffic increases with adoption of the proposed land use plan, a future post- project analysis
will be conducted for the buildout scenario. The results of the project impact analysis will be documented and
summarized in the traffic study report. Up to two additional project scenarios will analyzed. as either
environmental document scenarios or less intense development scenarios for the removal of identified traffic
impacts. Mitigation measures will be developed and post- mitigation impacts will be evaluated, for all
three land use scenarios.
Proposal for Traffic Study — Rosemead Garvey Avenue Specific Plan Page 3
Prepared for PMC MB41022
February 24, 2014
KOA CORPORATION
t PLANNING 8 ENGINEERING
As required by Los Angeles County, a Congestion Management Program (CMP) analysis will also be conducted at
applicable CMP locations. The analysis will follow CMP guidelines and criteria in identifying potential impacts
caused by the project. Caltrans sensitivity standards for traffic analysis, as recently adopted for use in the City of
Los Angeles via a Memorandum of Understanding, will be applied to this analysis within the City of Rosemead, to
analyze the potential for additional analysis needs on the I -10 facility due to the Specific Plan.
Task 8 — Parking Analysis (OPTIONAL)
KOA will make general observations during a late- morning period (when commercial offices and
institutions are parked to their maximums), a late afternoon period (when retail uses are parked to
their maximum) and an evening period (when residential uses are parked to their maximum).
Patterns of off - street and on- street demand will be monitored at a macro -level scale, to understand
the ability of existing land uses by general type to contain parking demand within off- street parking
areas and the use of nearby on- street parking.
General surveyed demand will be mapped for each of the monitoring periods, and overlaid with a
land use map to be provided by the Client. A review of potential parking conditions for
concentrations of mixed -use development will be conducted.
The land use density data for the proposed mixed -use areas will be used to create a parking supply
requirement matrix by sub -area. The input data will be from GIS mapping /database or
spreadsheet files to be provided by the Client. The analyzed sub -areas will be conglomerations of
small areas (approximately three to five blocks) that can be used to create strategies for shared
parking or parking demand reduction strategies, based on major land uses that could remain for
many years into Plan implementation as well as new types of potential new uses.
From this exercise, recommended parking requirements will be developed for general types of
potential future land uses within the Plan area.
Task 9 — Documentation
KOA will prepare a draft traffic study report for review and comment by the project team. The report will
document the traffic study's approach, methodology. assumptions, findings and recommendations. Based on
comments received, KOA will prepare a final version suitable for use by the Client in the Plan and environmental
documentation.
Responses to Comments
KOA will respond to traffic related comments on the Draft EIR, based on numbered comments received from the
Client KOA will provide all needed text, figures, and /or tables for the responses. KOA will spend a maximum
20 hours of staff time on this task.
Proposal for Traffic Study— Rosemead Garvey Avenue Speck Plan Page 4
Prepared for PMC MB41022
February 24, 2014