CC - Item 5A - Garvey Avenue Corridor Specific Plan Project AreaROSEMEAD CITY COUNCIL
STAFF REPORT
TO THE HONORABLE MAYOR AND CITY COUNCIL
FROM: JEFF ALLRED, CITY MANAGER
DATE: JULY 22, 2014
SUBJECT: GARVEY AVENUE CORRIDOR SPECIFIC PLAN PROJECT AREA
SUMMARY
Council Member Polly Low raised some questions about the Garvey Avenue Specific Plan
project at the July 8, 2014 City Council meeting. She wanted to make sure the Council
was aware that the project boundaries included only the portion of the corridor from New
Avenue to just east of San Gabriel Boulevard, instead of the entire thoroughfare within the
City's limits. Since it was indicated that the reduced project area was due to budget, she
requested that staff provide information on what the project cost would be if it
encompassed the entire corridor. This report provides an overview for the basis of a
reduced project area that was approved by the City Council on May 13, 2014. The
additional costs to expand the scope of the project area to cover the entire length of
Garvey Avenue would be approximately $82,398 from the City's General Fund Reserves.
Recommendation
City Council direction is requested.
BACKGROUND
On May 13, 2014 the Rosemead City Council authorized the City Manager to execute a
professional service agreement with Moore lacofano Goltsman, Inc (MIG) for the Garvey
Avenue Corridor Specific Plan and Environmental Impact Report (EIR) project. Although
it was originally anticipated that the project would encompass the entire Garvey Avenue
Corridor, which is bounded by New Avenue on the west and the Rosemead Garvey Bridge
on the east, the May 13, 2014 City Council staff report (Attachment "A ") recommended that
the planning area be focused from New Avenue to just east of San Gabriel Boulevard.
Project cost was one important factor for considering a reduced project area. The City
received four project proposals during the Request for Proposal (RFP) process. The
average proposal cost was approximately $520,000; Civic Solutions, Inc. ($549,860), MIG
($499,910), PMC ($551,670), and The Arroyo Group ($489,980). The two (2) firms that
were invited to interview (MIG and PMC) were asked to reduce the overall project cost by
refining the project scope in terms of project area and collaboration with City staff on
special assignments. The City Council approved MIG's proposal which recommended
focusing the planning area on the Garvey Avenue Corridor from New Avenue to just east
of San Gabriel Boulevard with a project timeframe of approximately eighteen (18) months
and a budget totaling $336,315.00. The overall cost savings when comparing MIG's first
MMNO. 'C�A,
City Council Report
July 22, 2014
Page 2 of 2
and second proposal was $163,595.
A map of the Garvey Avenue Corridor has been included in this report as Attachment "B."
The map illustrates the current location of the Specific Plan Project Area (green colored
parcels), the existing Residential /Commercial Mixed Use Development Nodes (pink
colored parcels), and the other parcels that are primarily designated for Light
Manufacturing and Industrial uses (purple colored parcels). Although the project area was
reduced, it is anticipated that the completion of the Specific Plan and build -out of the mixed
use nodes will provide a catalyst of change throughout the entire corridor. When
considering the cost savings, the new project area was identified based on the greatest
number of key opportunity sites, such as the former Los Angeles County Auto Auction site,
and availability of vacant land. The Planning Division's entitlement list also indicates that
development in the Residential /Commercial Mixed -Use Nodes is occurring, as there are
three active projects under review.
ANALYSIS
In response to Council Member Low's request, staff asked MIG to prepare a revised cost
estimate for the inclusion of the entire Garvey Avenue Corridor in the Specific Plan project.
The revised budget in Attachment "C" proposes that the cost of adding the additional area
to be approximately $82,398. The scope also assumes that the project timeframe would
extend out to April 2016. This estimate is significantly lower than their first proposal, as it
takes into account that City staff would be responsible for special assignments. The
budget for public outreach was also significantly reduced.
FINANCIAL REVIEW
The additional proposed fee for this service has not been allocated in the Fiscal Year
2014 -2015 budget. Therefore, the cost to include the entire Garvey Avenue Corridor in
the project would need to be covered by financial resources in the General Fund
unallocated fund balance.
PUBLIC NOTICE PROCESS
This item was noticed through normal
public agenda posting process.
Prepared by:
by -
U�N'�ta�9
(Submitted
�►Y�` u
Sheri Bermejo
Sheri Berm.
Michelle Ramirez
City Planner
Community Development Direc or
Attachment A. City Council Staff Report (Item 6A), May 13, 2014
Attachment B Garvey Avenue Corridor Map
Attachment C. Proposal by MIG
ATTACHMENT A
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Reserved
ROSEMEAD CITY COUNCIL
STAFF REPORT
TO THE HONORABLE MAYOR AND CITY COUNCIL
FROM: JEFF ALLRED, CITY MANAGER
DATE: MAY 13, 2014 A
SUBJECT: ASSIGNMENT OF GARVEY AVENUE CORRIDOR SPECIFIC PLAN AND
ENVIRONMENTAL IMPACT REPORT (EIR) CONTRACT TO MOORE
IACOFANO GOLTSMAN, INC (MIG)
SUMMARY
In accordance with Strategic Plan Strategy 1(A), on January 23, 2014 the Community
Development Department issued a Request for Proposal (RFP) to seek qualified land use
planners, urban designers, and environmental professionals to assist Planning Division
staff with preparing a Specific Plan and an Environmental Impact Report (EIR) for the
Garvey Avenue Corridor. The project also includes the preparation and completion of
project related General Plan, Zoning Code, and Zoning Map amendments.
The Garvey Avenue Corridor Specific Plan and EIR project will provide the opportunity to
investigate how the thoroughfare can become an economic generator through land use,
design and place making. The process will bring opportunity to discover how Rosemead
can promote and encourage the highest and best use of underutilized areas and vacant
properties, such as the former Auto Auction site. Most importantly, the final Specific Plan
product will provide an implementable development strategy so that the Garvey Avenue
Corridor benefits from short-term commercial revitalization and long -term economic
Sustainability. The cost of this project would be covered by financial resources in the
General Fund unallocated fund balance.
Staff Recommendation
It is recommended that the City Council take the following actions:
1) Authorize the City Manager to execute a contract agreement with MIG in the
amount of $336,315.00,
2) Establish an amount of $33,600.00 to be included in the project budget as a
contingency to cover the potential cost of unforeseen tasks to address project
conditions, and
3) Appropriate $369,915.00 from unappropriated General Fund balance.
TMMNII
City Counal Report
May 13,2014
BACKGROUND
A specific plan is an effective tool for developing a community "sense of place." It is
intended to be a more detailed development plan than a general plan, as a contains
definitive development standards and requirements relating to land use, density, lot size
and shape, siting of buildings, setbacks, circulation, drainage, landscaping, architecture,
water, sewer, public facilities, grading, maintenance, open space, parking, and other
elements deemed necessary for proper development of an area. Such projects take the
form of a map and written text. Speck plans are also subject to an environmental study
in compliance with the California Environmental Quality Act (CEQA).
The preparation of a specific plan encompassing a large portion of the Garvey Avenue
corridor will require the collection and analysis of significant amounts of detailed data, as
well as technical environmental studies. It is anticipated that the scope of this project will
require the preparation of an Environmental Impact Report (EIR). Close collaboration
between City staff, an expert land use consultant, and an appointed subcommittee will be
essential to achieve a plan that strengthens the image, identity, and sense of place of one
of the City's prominent commercial corridors.
Subsequent to the work of the expert land use consultant, staff and the appointed
subcommittee, the proposed specific plan and the environmental documents will be
reviewed for consideration by the Planning Commission and the Traffic Commission prior
to final review and action by the City Council.
ANALYSIS
On January 23, 2014, the City sent out an RFP to twenty one (21) land use consulting
firms experienced in area planning, retail and economic revitalization, multi -modal
transportation planning, and street scape design. The City received project proposals
from Civic Solutions, Inc. ($549.860), MIG ($499,910), PMC ($551,670), and The Arroyo
Group ($489,980) on February 27, 2014.
Staff reviewed each proposal for several criteria, including but not limited to the firm's
profile, . the firm's familiarity with the scope of work, experience with similar projects,
technical ability, task timeline and budget. Based on qualifications, PMC and MIG were
interviewed and asked to submit their 'final and best offers" for the project by April 28,
2014. To reduce the overall project cost, PMC and MIG were also asked to refine the
project scope in terms of project area and collaboration with City staff on special
assignments. PMC's revised project cost is $397,898.00 and MIG's is $336,315.00.
It is recommended that the contract be awarded to MIG. MIG's scope of work
recommends focusing the planning area on the Garvey Avenue Corridor from New Avenue
to just east of San Gabriel Boulevard. The proposal includes a project timeframe of
approximately eighteen (18) months and a budget totaling $336,315.00.
MIG is a multidisciplinary consulting firm that specializes in urban planning and design,
multimodal transportation planning, public outreach, consensus building, communications
ciry Council Report
May 13, 2014
and technology tools, and environmental review. The firm is familiar with Rosemead, as
Hogle- Ireland (recently merged with MIG) wrote the last two (2) General Plans for
Rosemead. Their most recent experience entailed amending the Land Use Element of
General Plan to address mixed -use residential /commercial development on Valley
Boulevard and Garvey Avenue in 2010.
The draft Professional Service Agreement has been included in this report as Attachment
"A.' MIG's proposal is included as Attachment "B."
FINANCIAL REVIEW
The proposed fee for this service is expected not to exceed the cost of $369,915.00
(including contingencies). The cost of this project will be covered by financial resources in
the General Fund unallocated fund balance.
PUBLIC NOTICE PROCESS
This Rem was noticed through normal public agenda posting process.
Prepared by:
Sheri Bermejo
City Planner
i oil'
�Su�bgm�i�tted� bey. 0. ✓�/`,Jr^,',,',, "�''��-
Michelle rez U
Community Development Director
Reserved
ATTACHMENT C
Reserved
Garvey Avenue Specific Plan and EIR
Original Budget v Enlarged Project Area Budget
7/16/2014 Page 1
Task
Original Budget
Enlarged Project
Area Budget
1.1
Staff / Consultant Kick -off Meeting
$
2,140.00
5
2,140.00
1.2
Corridor Tour
$
2,910.00
$
5,420.00
13
Meeting with City Departments
$
470.00
5
470.00
1.4
Sub Committee Meeting #1- Introduction
$
2,630.00
$
2,630.00
2.1
Background Data Review and Analysis
$
12,482.00
$
16,630.00
2.2
Base Mapping
S
3,960.00
$
6,500.00
23
Detailed Land Survey
$
2,401
$
7,200.00
2A
Land Use, Zoning, Development Trends,& Land Change Analysis
$
10,490.00
$
15,160.00
2.5
Urban Design Survey
$
2,370.00
$
7,100.00
2.6
Interface with the Development Community
$
4,200.00
$
5,000.00
2.7
Transportation and Mobility Analysis
S
8,390.00
$
14,132.00
2.8
Infrastructure Base Analysis
$
8,270.00
S
12,470.00
2.9
Case Studies/ Real -life Examples of Similar Projects
$
4,050.00
$
4,050.00
2.10
Stakeholder Interviews
$
300.00
$
300.00
2.11
Staff Meeting to Review Background Report
$
2,700.00
$
2,700.00
2.12
Sub - Committee Meeting 42 - Background Analyses Review
$
2,830.00
$
2,830.00
2.13
Final Background Analyses
$
2,460.00
$
2,460.00
3.1
Creation of Concept Alternatives
$
10,390.00
$
14,600.00
12
Assessment of Concept Alternatives Summary Report
$
23,870.00
$
27,700.00
33
Staff Work Session
$
2,440.00
$
2,440.OD
3.4
Sub - Committee Meeting #3- Alternatives
$
4,540.00
$
4,540.00
3.5
Consultant Work Session (to Refine Preferred Alternative)
$
2,78000
$
2,780.00
3.6
Sub - Committee Meeting #4 - Preferred Alternatives
$
4,540.00
$
4,540.00
33
Transportation Analysis 2
$
5,270.00
$
11,000.00
18
Pro Forma Analysis
$
10,515.00
$
10,515.00
4.1
Administrative Draft Garvey Avenue Corridor Specific Plan
$
49,826.00
$
69,500.00
4.2
Sub - Committee Draft Specific Plan
5
3,700.00
$
4,8D0.00
4.3
General Plan, Zoning Code& Subdivision Ordinance Review and Recommendations Summary
$
3,450.00
$
6,ID0.00
4.4
Sub - Committee Meeting #5 Specific Plan and Code /Ordinance Review Summary
$
4,300.00
$
4,300.00
4.5
Draft Plan
5
9,100.00
$
11,500.00
5.1
Initial Study
$
5,950.00
$
5,950.00
5.2
NOP
5
1,120.Do
5
1,120.00
53
Scoping Meeting
5
3,920-00
$
3,920.00
5.4
DEIR /NOA/MMRP
$
47,09000
5
47,090.00
5.5
FEIR /FOF /SPC
$
12,721.00
$
12,721.00
5,6
NOD
$
595.00
$
595.00
61
Work Session with City Council & Planning Commission on Final Draft
$
4,420.00
$
4,420.00
6.2
Preparation for Adoption Hearings
$
1,140.00
$
1,140. DO
63
Ad option H ea ring(s) with Pla in in i ng Com m iss is n
S
3,020.00
$
3,020.00
6.4
Matrix of Changes
$
1,240.00
$
1,600.00
6.5
Adoption Hearing(s) with City Council
5
3,020.00
$
3,020.00
6.6
Staff Debrief
$
600.00
$
600.00
6.7
Final Revisions to Specific Plan
$
2,170.00
$
2,500.00
7/16/2014 Page 1
Garvey Avenue Specific Plan and EIR
Original Budget v Enlarged Project Area Budget
6.8
Nan Production
$
3,190.00
$
3,400.00
6.9
Project Close -out Meeting with Staff
$
860.00
$
860.00
7.1
Monthly Meetings
$
7,890.00
$
9,700.00
7.2
Monthly Status Reports
$
2,480.00
$
2,700.00
7.3
Project Management
$
18,840.00
$
22,000.00
74
Internal Team Coordination Meetings
$
10,736.00
$
10,850.00
Total
$
336,315.W
$
418,713.00
7/16/2014 Page 2