CC - Item 4G - Housing Element Update Proposal M F
ldi
staf f eport
TO: HONORABLE MAYOR
AND MEMBERS OF
ROSEMEAD CITY COUNCIL
FROM: FRANK G. TRIPEPI, CITY MANAGERG''`—�:4
DATE: NOVEMBER 9, 1999
SUBJECT: HOUSING ELEMENT UPDATE PROPOSAL- 2000-2005
Attached for the Council's consideration is a housing element update proposal from Baker Street
Associates, LLC. The Governor's office of Planning and Research (O.P.R.) requires that cities in
California update their housing elements of their respective General Plans every five years.
Rosemead's housing element was last updated in 1996 to cover the 1995-2000 planning period. A
deadline has now been set for the next planning period of 2000 to 2005. The current deadline for the
required update is June 30, 2000.
Staff has received a proposal from Baker Street, LLC to provide the City of Rosemead with the
required update. The proposal includes final submission for certification by the State Department of
Housing and Community Development (H.C.D.). The proposed fee for this service is a not to
exceed cost of 510,945.00. The 1999-2000 annual budget includes $5,000.00 for this update,
therefore staff is requesting that the council appropriate the additional funds.
Staff has contacted neighboring cities as well as other private planning firms to compare bid
proposals from other firms in the area. Prices range from$20,000 to$35,000 for this service. Baker
Street LLC is able to provide the services at a reduced rate due to the close working relationship
established with the City and the City's CDBG programs and a strong familiarity with Rosemead's
housing issues.
RECOMMENDATION
It is recommended that the Rosemead City Council approve the proposal of Baker Street
Associates and appropriate the additional funds from appropriated reserves.
COUNCIL AGENDA
NOV - 91999
ITEM - !L
I
liatt StreettAssociates, LLC .
4900 Overland Avenue,Suite 291
Culver City,CA 90230
310-842-9770 . 310.842-9771 (Fax)
WWW.BAKERSIREETASSOC.COM
October 6, 1999
Mr. Bradford W. Johnson - - -.
City Planner .
City of Rosemead •
8838 E.Valley Boulevard
Rosemead, CA 91770 -
. - - Dear Mr.Bradford: -
Baker Street Associates, LLC, is pleased to submit this proposal to the City of
Rosemead for the Update to its Housing Element. This proposal covers all
activities and research.necessary to generate a Housing Element Update
through submittal to HCD.
h Once y. save reviewed the proposal, we Would be glad to discuss the scope of
work ..nd any • odifications that you believe may be necessary. In addition, if
you - .ve any q -scions,--or need additional information, please do not hesitate to
c- eat 310-84 9770. - -
in ere
Lisa A. :akar
Preside
TABLE OF CONTENTS
SECTION I DESCRIPTION OF COMPANY
SECTION II SCOPE OF WORK
SECTION III PROJECT TEAM
SECTION IV PROPOSED FEE
SECTION V PROJECT SCHEDULE
DESCRIPTION OF COMPANY •
DESCRIPTION OF COMPANY
Baker Street Associates, LLC, is the successor organization of Baker Street Associates,
a woman-owned business founded in 1994. Baker Street Associates, LLC, is a
consulting firm dedicated to providing individualized, community-oriented housing and
community development services. Clients include municipalities, housing authorities,
other public agencies, non-profit, for-profit development companies and other
consulting firms.
Baker Street Associates, LLC, has extensive experience in providing a wide-range of
housing and community development to agencies. Baker Street Associates, LLC,
specializes in providing integrated services, including holistic operational analyses of
local agencies, departments of local government and non-profits, as well in the
provision of training, contract staffing services and custom computer services.
Our primary capabilities in the field of housing and community development are:
• Training
• Grant Administration
• Operations
• Operations Analysis
• Administration and Implementation
• SEMAP Assessment
• PHAS Assessment
• Housing and Community Development Strategies, including Consolidated
Planning and Agency Plans
• First Time Home Ownership strategies
• Commercial Revitalization
• Neighborhood Improvement Strategies
Residential Rehabilitation
• Affordable Housing Program Design and Implementation
Our primary capabilities in computer services are:
• Web page design, set up and maintenance
• Network set up and maintenance
• Training in a variety of software
RECENT PROJECTS
AGENCY PROJECT STATUS
Calif. Council for Earthquake Grant App Done, 1/95
Veteran's Affairs (CCVA)
CCVA Transitional Housing Grant Done, 4/95
CCVA 1996 Homeless Competition Done, 6/96
City of Alameda PHA Program Review/Assessment Done, 3/97
City of Alameda PHA Restructuring Done, 11/97
City of Alameda PHA Implement Restructure Done, 1/98
City of Alameda PHA Streamlining Sec. 8 Done, 2/99
Operations
City of Alameda PHA Administrative Plan Done, 2/99
City of Alameda PHA Sec. 8 Procedures In progress
City of Alameda PHA Team Building, Public Hsing In progress
City of Alameda PHA Agency Plan-tech asst. In progress
City of Anaheim Env. Assessment Done, 3/96
City of Anaheim Sec. 3 Compliance Plan Done, 3/96
City of Anaheim Public Svce. Monitoring Plan Done, 3/96
City of Anaheim Public Bid Package Done, 6/96
City of Santa Monica Underwriting Criteria/Loan Done, 11/95
Document Preparation
City of Santa Monica Earthquake Recovery Done, 7/95
Performance Assessment
(Non Profit Service Delivery)
City of Santa Monica Analysis of Rehab. Needs and Done, 7/95
Potential Funding Sources
Chicago Housing Analysis and Plan of Action Done, 12/95
Authority (Substantial Rehab.)
Community Dev. Program Review/Assessment Done, 12/95
Commission, Mendocino (Section 8, Mod. Rehab.,
County Public Housing)
Contra Costa County Env. Background, 6 public Done, 5/99
Housing Authority housing projects
RECENT PROJECTS, cont. 2
AGENCY PROJECT STATUS
Gersten Company Proposal for Military Base Done, 11/96
Reuse—Monterey
Gersten Company Non-Profit Feasibility—New Done, 7/97
Village Concept for Hopi Tribe
Hawthorne PHA Mgmt. Review—Sec. 8, Mod. Done, 8/96
Rehab., FEMA, General Work
Patterns
Hawthorne PHA Contract Administration Done, 7/96-7/99
Hawthorne PHA Utility Survey Done, 6/97
Hawthorne PHA Contract Inspections Done, 5/97-1/98
Hawthorne PHA Salary Survey Done, 6/97
Hawthorne PHA Computer System Upgrade Done, 6/97
Hawthorne PHA Contract Housing Specialist Done, 4/98 to 7/99
Hawthorne PHA Contract , HOME, 1'Time Done, 4/98 to 7/99
Home Buyer
County of Mann, PHA Staff Resident Advisory Board Done, 8/99
County of Marin, PHA Prepare Draft Agency Plan Done, 8/99
County of Marin, PHA Receive public comments In progress
Oakland Community Program Review-3 projects Done, 6/97
Housing Management
(OCHM)
OCHM Plan of Action Done, 12/97
OCHM - Checks and Balance System Done, 1/98
OCHM Procedures Manual Done, 2/98
San Mateo County PHA Program Assessment Done, 5/99
(Sec. 8 Certs, Vouchers,
Project-based)
San Mateo County PHA Admin. Plan Update Done, 7/99
San Mateo County PHA Briefing Packet Update Done, 8/99
Sonoma County Dept. of Env. Review, EA for new Done, 5/99
Transportation Visitor's Center
RECENT PROJECTS, SUBCONTRACT WORK, cont. 3
AGENCY PROJECT STATUS
SUBCONTRACT WORK
Fountain Valley CDBG Contract Admin. Done, 8/95
Fountain Valley Project Mgr.-Consolidated Plan Done, 6/95
Fountain Valley HOME Project Mgr. Done, 8/95
City of Rosemead Citizen Participation Plan Done, 4/95
City of Rosemead Consolidated Plan Done, 8/95
City of Rosemead CDBG Contract Admin. 8/95 to present
City of Rosemead Monitor Non-Profits 8/95 to present
City of Rosemead Receipt of HOME funds Done, 5/96
City of Rosemead Res. Rehab. Guidelines Done, 12/96
City of Rosemead Special Economic Dev. 11/96 to present
City of Rosemead Environmental Oversight 8/95 to present
City of Rosemead Commercial Rehab. Guidelines Done, 5/97
City of Rosemead Development (CDBG and HOME) 7/97 to present
City of San Joaquin Grant for 1'Time Home Buyers Done, 11/96
County of Orange Project Mgr.-Preparation for next 4/99, in progress
Urban County Consolidated Plan
City of Simi Valley Project Mgr.-Preparation of 2000- 8/99, in progress
2005 Consolidated Plan
City of Ventura Preparation of 1998 CAPER 8/99, in progress
CLIENT REFERENCES
Client: Walden Associates
Contact: Albert V. Warot
Manager, Community Development Services
12900 Crossroads Parkway South, Suite 200
Industry, CA 91746
(562) 905-620D
Projects: CDBG Contract Administration (Cities of Rosemead and Fountain Valley).
Consolidated Plan, Project Manager(Cities of Rosemead, Fountain Valley, Orange
County and Simi Valley.
Down Payment Assistance Program (City of San Joaquin).
Client: Gersten Company
Contact: L. Joseph Lagerbauer
Chief Financial Officer
Gersten Company, GC Management Company, LLC
15760 Ventura Boulevard, Suite 82
Encino, CA
818-981-2700
Projects: Proposal for Base Reuse in Monterey, California
Non-profit feasibility, New Village concept for Hopi Tribe
Client: City of Alameda Housing Authority
Contact: Mike Pucci •
Executive Director
701 Atlantic Avenue
Alameda, CA 94501
(510) 522-8422
Projects: Management Study and Analysis, including Recommendations--Section B,Public
Housing, State Units. Restructure facilitation and implementation. Streamlining
operations.
Client: Housing Authority of the County of Marin
Contact: Jan Schoder
Executive Director
4020 Civic Center Drive
San Rafael, CA
415-491-2533
SCOPE OF WORK
Introduction
SCOPE OF WORK
The General Plan Housing Element Amendment for the City of Rosemead will involve
completion of the following tasks:
• Update population and housing characteristics.
• Reexamine opportunities for energy conservation in new residential
development.
• Assess progress toward achieving goals in current Housing Element.
• Update housing needs analysis.
• Reexamine constraints on the production, maintenance, and affordability of
housing.
• Reexamine housing programs.
• Submit two (2) copies of preliminary draft Housing Element to the City for review
by various City staff. The comments received from this process will be
incorporated into the draft Housing Element that will be presented to the
Planning Commission. The City will be provided with 10 copies of the draft
element.
• Attend Planning Commission workshop on draft element.
• Respond to comments by the Planning Commission and the general public, and
make any necessary revisions to the draft element. The City will be provided
with five (5) copies of the draft element.
• Submit draft element to HCD and Southern California Association of
Governments (SCAG) for review.
• Respond to any comments received from HCD and SCAG. Conduct
consultation with HCD during this time to ensure the final element that is drafted
is certifiable by HOD.
• Submit draft of the final Housing Element to the members of the Planning
Commission and City Council. Provide City with 15 copies of document.
• Attend public hearings on adoption of final Housing Element before Planning
Commission and City Council. Provide City with final element and electronic
media.
• Submit adopted final Housing Element to HCD for certification.
PROJECT TEAM
PROJECT TEAM
Based on the anticipated work effort, we have assembled a team comprised of the following
personnel:
Personnel Position Role in Project
Ms. Lisa A. Baker President Project Manager
Mr. Manuel R. Gurrola Senior Planner Land Use and Policy
Planner
Resumes for each of these individuals are presented on the pages that follow.
LISA A. BAKER
Ms. Baker has managed or assisted with a wide array of housing and community
development activities. She has formulated affordable housing and commercial
rehabilitation strategies, designed and implemented property improvement
programs, negotiated business expansion and relocation loans, managed the
operation of affordable housing, created first-time homebuyer opportunities, and
undertaken the provision of affordable housing using redevelopment funds. She
possesses managerial skills ranging from personnel administration and financial
management to project development and contract negotiation. Ms. Baker is
computer literate and fluent in oral/written Spanish, some French and American
Sign Language. She has served as a guest speaker and moderator for a
number of local, regional, national NAHRO, California Redevelopment
Association and American Planning Association conferences.
HOUSING AND COMMUNITY DEVELOPMENT
• Baker Street Associates—President
Works with local government, LHA's and other consulting firms:
• Section 8 and Conventional Housing
• CDBG contract administration
• HOME administration
Consolidated Plans and Agency Plans
• Program Reviews
• Rehabilitation Loan and Grant Programs
• Foundation Searches
• Environmental Assessment
• Planning Services
• City of Culver City—Housing Programs Administrator
Directed the City's Housing Division. Managed a staff of
nine. Experience includes:
operating Section 8 and locally-funded rent assistance;
• developing a neighborhood empowerment strategy;
• developing a mortgage assistance program;
• creating rehabilitation programs for historic preservation,
commercial facade improvement;
• serving as a member of technical team for General Plan
update, including Housing Element;
• working with CHAS and Redevelopment Housing Law.
• Area Housing Authority, County of Ventura—Director of Housing
Management
Managed a staff of 10. Was responsible for managing Section 8 and
Conventional programs. Created a rent subsidy program using local
housing funds. Served as the agency's public information officer.
CHAS and Housing Element resource for constituent cities.
• Sacramento Housing and Redevelopment Agency—Community
Specialist
Performed program outreach, intake, assessment and case referral.
Member of design team for Riverview Plaza and provided expert
witness testimony on congregate care facilities to the City and State
Assembly.
EDUCATION
University of California, Davis: Master of Arts, Bachelor of Arts
PROFESSIONAL AFFILIATIONS (selected affiliations and recent offices)
NAHRO
Vice Chair, National Community Revitalization and Development (CRD),
Vice President of CRD, Pacific Southwest Region, 1997-1999 and 1993-1996
Lions International
SCANPH (Southern California Association of Non-Profit Housing)
American Solar Energy Society
AWARDS (recent)
WHO'S WHO OF BUSINESS AND PROFESSIONAL WOMEN
American Biographical Society, 1999
INTERNATIONAL WHO'S WHO OF PROFESSIONALS
International Who's Who, 1999
DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT
John J. Gunther Award, Best Practice in Suitable Living Environment, 1998
(City of Rosemead)
John J. Gunther Award, Best Practice in Program Requirements, 1998
(City of Rosemead)
_ CITY OF ROSEMEAD
Letter of Appreciation, 1997
AMERICAN BIOGRAPHICAL ASSOCIATION
2,00D Notable American Women, 1996
CITY OF FOUNTAIN VALLEY
Letter of Commendation, 1995
AMERICAN PLANNING ASSOCIATION
Los Angeles Section, Advocacy Planning, 1994, (Culver City)
California Chapter, Award of Merit, Advocacy Planning, 1994, (Culver City)
MANUEL R. GURROLA
Senior Planner
As a Senior Planner with !den Associates, Mr. Manuel Gurrola manages the preparation of environmental
documents for urban development projects. He has over 13 years of city and regional planning experience.
He has managed and prepared over 200 environmental impact assessments under CEQA and NEPA. Mr.
Gurrola has also conducted economic studies for business condition and market demand trends. His
experience also includes entitlement processing, housing and transportation planning, and conformity review.
Professional Experience:
Mr. Gurrola manages and prepares all phases of environmental assessments for commercial, industrial,
residential, and recreational projects throughout southern California. He has managed and prepared -
CEQA/NEPA environmental documents for the City and County of Los Angeles, City of Glendale, City of
Thousand Oaks, County of San Luis Obispo, California State University at Northridge, Federal Emergency
Management Aaency, California Public Utilities Commission, Los Angeles Unified School District, and L.A.
Cellular. Specific project experience includes, among others:
• LAX Master Plan EIR/EIS
• Playa Vista EIR/EIS
• CALTRANS Environmental Compliance Handbook
• Kidspace Museum
• LA Cellular Environmental Assessments
• Northridge Marketplace
• Hill CRiRtiFacility
• Southernanyon Californiaegonal EdisonecreaDa
• Pacific Gas & Electric Divestiture
• San Fernando Design and Implementation Plan
• San Luis Obispo County Airport Master Plan
• Regal Cinemas
• Rose Bowl
• Los Angeles Unified School District
• Acton County Park
• Pamela County Park
• Granite Homes
• Sakura Village
• Woodlands Specific Plan
• LAC+USC Medical Center
Prior to joining Willdan, Mr. Gurrola:
• Worked for a private development firm where he also managed the purchase and development of raw
land, including all aspects of entitlement processing; prepared Initial Studies and environmental
documents as necessary; negotiated development and owner participation agreements; directed the
planning, marketing, and disposition of real property assets in Los Angeles, Dallas, and Las Vegas;
and prepared investment analysis, reports, and correspondence.
• Served as planning staff for the Southern California Association of Governments,where he assisted
in coordinating and was one of the primary authors of the $30 billion 1993-1999 Regional
Transportation Improvement Program; prepared the Conformity Reports for the RTIP and 1994
Regional Mobility Element; performed Conformity Review on regionally significant general
development, transportation and wastewater treatment projects; and reviewed regionally significant
projects environmental documents for consistency with SCAGs regional plans, CEQA, and NEPA.
• Served as planning staff with the City of Los Angeles for 6 years with a variety of City departments,
including:
— The Community Development Department-Mr. Gurrola conducted research, investigated
proposals, prepared economic feasibility studies and market analyses, and made
recommendations regarding housing regulation, development, and rehabilitation projects;
managed the completion of the Comprehensive Housing Affordability Strategies, Affordable
Housing Fee Ordinance, Affordable Housing Linkage Fee, and Nexus Study; and assisted
in the preparation of the City's Housing Element and revision of the Rent Stabilization
Ordinance.
- The Planning Department - Mr. Gurrola prepared and analyzed preliminary plans and
environmental documentation for the development and subdivision of undeveloped areas for
conformance to legal requirements including required plans and special reports, taking into
consideration CEQA, NEPA, accepted zoning, design, and planning requirements of the
community and general plans; suggested changes to make plans conform to these
requirements; prepared initial studies, categorical exemptions, negative declarations,
mitigated negative declarations, and drafted environmental impact reports for projects;
assisted in the review of environmental legislation; and made presentations to the City
Council, Planning Commission, and the public.
— The Department of Transportation - Mr. Gurrola evaluated existing and proposed
transportation systems; reviewed transportation system demonstration projects; evaluated
alternative transportation system plans; reviewed and approved transportation demand
management plans submitted by developers and city agencies; and reviewed transportation
studies and proposals for compliance with Federal, State, and local laws and regulations.
- The Community Redevelopment Agency - Mr. Gurrola prepared project
feasibility/proforma studies, market analyses/evaluation studies, preliminary fiscal impact
reports, economic/business condition studies; development opportunities and constraints
studies; highest and best use analysis; and reuse appraisals for all major land uses and
market demand trends pertaining to development and redevelopment of areas and sites.
EDUCATION
University of California, Los Angeles
Master of Arts, Urban and Regional Planning
Loyola Marymount University, Los Angeles, California
Bachelor of Arts, Political Science
PROFESSIONAL AFFILIATIONS
American Planning Association
PROPOSED FEE
PROPOSED FEE
The scope of services being offered by Baker Street Associates, LLC, would be
performed for a not-to-exceed fee of$10,945.00. This fee includes all fieldwork,
research and writing and project coordination/management activities needed to
complete a Housing Element Update for the City of Rosemead. This fee also
includes our attendance at two (2) meeting with City staff and four (4) public
meetings, as well as the printing and delivery of 33 copies of the Element (3
Preliminary drafts, 10 drafts, 5 revised drafts, 15 final documents). The hourly
rates for the project team members are as follows:
Ms. Lisa A. Baker $80.00
Mr. Manuel R. Gurrola $90.00
These rates are fully burdened at includes overhead and travel costs. The
following table shows the project person hours required for each task and the
costs associated with completion of the various tasks.
PROPOSED FEE
General Plan Housing Element Amendment
City of Rosemead
TASKS NAME HOURS RATE AMOUNT
1. Update Population/Housing Data Manuel 15 90.00 1,350.00
2. Update oversight Lisa 4 80.00 320.00
3. Reexamine Energy Conservation Manuel 4 90.00 360.00
opportunities
4. Conduct Housing Needs Assessment Manuel 10 90.00 900.00
5. Needs Assessment Oversight Lisa 5 80.00 400.00
6. Reexamine Constraints on Housing Manuel 8 90.00 720.00
Production
7. Reexamine Constraints, review Lisa 5 80.00 400.00
8. Reexamine Housing Programs Manuel 6 90.00 720.00
9. Reexamine Housing Programs, Lisa 3 60.00 240.00
review/oversight
10. Prepare Preliminary Draft Element Manuel 10 90.0D 900.00
11. Prepare Draft Element Lisa 8 80.00 640.00
12. Prepare Revised Draft Element Lisa 4 80.00 320.00
13. Submit Draft Element to HCD Manuel 4 90.00 350.00
14. Prepare Final Element Manuel 10 9D.00 900.00
15. Submit Element to HCD for certification Lisa 4 80.00 320.00
16. Attend PC/CC public meetings' Manuel 6 90.00 720.00
17. Attend PC/CC public meetings* Lisa 8 80.00 640.00
COPIES UNITS PRICE AMOUNT
Preliminary Draft Housing Element 3 20.00 60.00
Draft Housing Element 10 20.00 200.00
Revised Draft Housing Element 5 20.00 100.00
Final Housing Element 15 25.00 375.00
TOTAL COST 10,945.00
*Cost includes attendance at two Planning Commission and two City Council public meetings by
the Project Manager and Senior Planner. Attendance at additional public hearings or meetings
will be billed on a time-and-materials rate at the Standard hourly rates listed in Proposed Fee
PROJECT SCHEDULE -
PROJECT SCHEDULE
Upon executing an agreement for our services and receiving authorization to
proceed, our Project Manager and other key personnel will attend a project kick-off
meeting with City staff. The purpose of this meeting will be to obtain a copy of the
City's current housing element and any other available reports on the City's
population and housing stock, as well as to establish the final outline and format for
the updated element. A preliminary draft of the document will be completed within
90 days thereafter. Our Project Manager will then meet with City staff to obtain and
review their comments. A draft document will subsequently be prepared for public
distribution and comment. Our staff will attend a Planning Commission workshop
during the processing of the draft document. Baker Street Associates, LLC will
prepare the final element in response to comments received from the public, the
Planning Commission, and HCD, and will attend the required public hearings before
the Planning Commission and City Council. We anticipate that this entire process
can be completed within a nine (9) month period.