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CC – Item 7C – Staff Report – Requested Information Farmers Market M. ... f `i$ 0 tee stat epor TO: FRANK G. TRIPEPI, CITY MANAGER FROM: MICHAEL D. BURBANK, DIRECTOR OF PARKS AND RECREATI.N ''v DATE: JULY 1, 1997 RE: REQUESTED INFORMATION - "FARMER' S MARKET" Councilman Joe Vasquez requested information regarding the "Farmer 's Market" currently being operated in San Gabriel. Attached is a brief background report on San Gabriel 's Program (Exhibit 1) , as well as the Proposal and Agreement (Exhibit 2) . In addition, I have enclosed a report prepared in 1993 entitled "Certified Farmer' s Market General Information" (Exhibit 3) and the Rules and Regulations from Alhambra ' s Farmer ' s Market (Exhibit 4) . ' It should be noted that the Rosemead Boys and Girls Club currently sells produce at their Swap Meets at Garvey and Rosemead High Schools on Saturdays and Sundays. I had a discussion with the Boys and Girls Club Director, Anthony Robles, and he indicated that they might be interested in operating a Farmer ' s Market depending on location, size and content. MDB:sb/07-N-B5S cc: Exhibit 1 - San Gabriel Farmer 's Market Program Exhibit 2 - San Gabriel Proposal and Agreement Exhibit 3 - General Overview of Farmer' s Market Exhibit 4 - Alhambra' s Rules & Regulations for a Farmer ' s Market COUNCIL AGENDA JUL 081997 ITEM No. C 1 J • EXHIBIT 1 SAN GABRIEL SATURDAY NIGHT FARMERS MARKET I. BACKGROUND 1. The program is licensed by the City to the San Gabriel Chamber of Commerce. 2 . The Chamber of Commerce operates the program and is responsible for it's revenue and expenses. II . OPERATIONAL 1. March through December - 10 mbnths 2 . operates every Saturday Night - 5: 00 p.m. - 9: 00 p.m. III. REVENUE AND EXPENSES - ANNUAL Revenue: 1. Rides - Children Only 2. Fees from Arts/Crafts Vendors (space) 3 . Fees from "Farmers" (space) 4. Fees from Food Booth Expenses: (estimated) 1. 4 Policemen 2 . Management Fees ($ 1, 000. 00/wk) $ 40, 000.00 3 . Cable Advertising $ 2, 000.00 4. Restrooms (4 @ 60. 00 ea. ) $ 10, 000.00 5. Bands/Entertainment ($ 300/wk) $ 12, 000. 00 6. Portable Generators 7 . Staff Cost 07-N-B5S EXHIBIT 2 CITY OF SAN GABRIEL April 8, 1997 TO: P. Michael Paules, City Manager FROM: Cynthia A. Smith, Human Resources Coordinator/Mission District Proje^t Coordinator SUBJECT: SAN GABRIEL'S MISSION DISTRICT FAMILY FESTIVAL Purpose To recognize and approve the request submitted by the San Gabriel Chamber of Commerce for a weekly Saturday evening, Family Festival as a major economic and public relations marketing event to assist in implementing the vision and goals for the San Gabriel Mission District and the City of San • Gabriel. Background In 1994 the City of San Gabriel celebrated revitalization of one of the most important places in California's history — the San Gabriel Mission District. Mission San Gabriel Archangel was the region's original settlement founded in 1771. It has long been a center of culture and art, and has welcomed visitors as the`Birthplace of Los Angeles," the heart and soul of the great Los Angeles metropolitan area. The City of San Gabriel invested$1.8 million in the development of the San Gabriel Mission District — a pedestrian-oriented area developed to serve as a major regional attraction. Continued development of the Mission District's commercial areas has provided entertainment, shopping and recreation for tourists and residents. A great deal has been accomplished since the 1994 revitalization celebration. In March 1996, the City of San Gabriel held a workshop with businesses, organizations, residents and other interested parties to discuss economic strategies for the City's Mission District. During this large group discussion a planning framework for the Mission District was developed, specific strategies were identified for improving the District, and the Mission District Partnership was formed. The Partnership, composed of businesses and cultural and civic organizations, is dedicated to, "cooperatively develop, promote and market the District as a destination for tourism, culture, entertainment, dining and shopping." 1 AGENDA ITEM NO. 6 In order to establish a planning framework, Partnership members have identified key assets of the Mission District. With these assets in mind, visions, goals and issues for the District have been developed which will positively reflect on San Gabriel as a whole. Mission District assets include: The history and tradition of the District from 1771 and its significance as the "Birthplace of the Los Angeles region." • The District itself. . . encompassing the Mission San Gabriel Archangel, Civic Auditorium, Civic Center, Historical Museum, Fine Arts Gallery, the many historic and cultural sites, and the dining and entertainment venues present in the District. • San Gabriel's ethnic and cultural diversity, and cultural legacy. Visions and goals include: • Increasing awareness of the District and the City of San Gabriel. • Promote recognition as an arts and entertainment hub. • Promote San Gabriel's image. ` • Showcase Mission District and surrounding area businesses. • Expand and highlight community strengths. • Build partnerships between business and government to benefit the community. • Provide pedestrian friendly active streets full of people with opportunities for children and families. • Strengthen the unity of the community. • Retain business and attract new businesses. Key issues include: Marketing and promoting the area. Increasing knowledge about the District • Improving access to the District. 2 Since the original vision for the success of the San Gabriel Mission District began, a great deal has been accomplished to implement these visions, goals and issues. Mission District Family Festival Overview In October 1995, the San Gabriel Chamber of Commerce and manager of the Monrovia Family Festival approached the City with a proposal to start a weekly Saturday evening, Family Festival in the Mission District similar to the highly successful Monrovia Family Festival. Although everyone agreed that the City of San Gabriel could experience a number of benefits as a result of the Family Festival (promoting San Gabriel's image, marketing the area, and supporting a successful business atmosphere, etc.), the City expressed concern about the coordination of two (2) events (Civic Auditorium/Festival), access to the area, and Civic Auditorium and Festival parking and preferred another evening be considered for the festival. At that time, the City did not address mitigating or resolving any of these areas of concern, and talks about having a Family Festival in San Gabriel were put on hold while the Chamber of Commerce considered whether another day for the event was feasible. As you know, the San Gabriel Chamber of Commerce is the sponsoring agency for the proposed weekly festival, and the festival manager, Valley Hardware Productions, is an experienced, successful producer of the weekly Monrovia Family Festival. After carefully considering the benefits and the challenges for a Saturday evening Family Festival, including the fact that Saturday evenings are traditional "family-nights-out," and showcase the Mission District and area businesses,the Chamber of commerce determined that, overall, a Saturday evening Family Festival will maximize success for the Festival, the Mission District and and area businesses. Over the past few months, the Chamber of Commerce, festival manager, City of San Gabriel stag and members of the Mission District Partnership have worked to develop a plan for the successful implementation of a Saturday evening, Family Festival. Issues identified which have required research, evaluation and resolution, include: coordinating two Saturday evening events (Civic Auditorium / Festival); traffic flow; access, parking and available parking lots; bus loading (MTA); security; and the positive and potentially negative impact on area businesses and residents. A detailed explanation of the Saturday evening, weekly Festival is provided in the attached San Gabriel Chamber of Commerce proposal, and in the "Traffic and Parking Mitigation Study Summary." Included in the Traffic Study is the coordination of the two events (Civic Auditorium/ Festival), parking for Civic Auditorium patrons as well as the general public, and access, traffic flow and signage. The Traffic Study provides for maximizing existing parking facilities, improvements to traffic circulation and improved knowledge of Festival and Mission District access and parking. 3 The "Traffic and Parking Study," was prepared in association with Forseyth Associates, the firm which prepared the transportation plans for the Los Angeles Olympic Games and other events attracting millions of people. Briefly, the event will take place on Mission Drive between Broadway and Junipero Serra, and is expected to attract 3,000 or more people. The festival is comprised of five (5) components: Arts and craft booths, certified farmer's market, entertainment, food booths and children's activities. The event will run between 5:00 and 9:00 p.m. with street closures beginning at 4:00 p.m. and event closing/ takedown and reopening of streets from 9:00 to 10:30 p.m. Festival Operations Street Closures Festival operations and vendor set-up require closure of Mission Drive from Broadway to Junipero Sena to begin at 4:00 p.m. The festival will operate from 5:00 to 9:00 p.m. with the street reopened at approximately 10:00 p.m. (Santa Anita Street will remain open to through traffic for emergency vehicles and local traffic.) Auditorium Event Coordination / Parking The Civic Auditorium schedules matinee and evening events. Matinee performances typically are released between 4:00 and 5:00 p.m. Evening performance patrons typically arrive around 6:30 p.m. Primary concern of City and Auditorium staff was to maintain control of the parking lots for Civic Auditorium patrons and provide alternate traffic patterns for evening performances. It was determined that 500 vehicles will require parking accommodations for an average Civic Auditorium event. The Civic Auditorium and San Gabriel Medical Center parking facility(Lots 1 and 2) have been designated for parking Civic Auditorium patrons and for Auditorium staff (cast members, band members, etc.). By using reserved stacked parking, professional parking services, and valet parking, a total of 525 vehicles can be accommodated in Lots 1 and 2 for Auditorium patrons and staff. Included in the increased parking availability for the Civic Auditorium lot is allowing for passenger drop off, handicap parking and day of event ticket purchasers. Cost for professional parking services will be recovered utilizing the existing parking fee structure established by the Civic Auditorium and through implementing valet parking. Festival Parking A review of the City of Monrovia's"Parking Study . . " provided valuable information about festival parking and festival peak hours of operation. The evening peak period for the Monrovia's festival is between 7:30 and 8:30 p.m. The study indicates over 900 parking spaces are required to accommodate visitors to Monrovia's festival. 4 Total available parking spaces within the San Gabriel Mission District and proximity total 1824 of which 521 parking spaces are available for festival parking. Additionally, on-street parking is available totaling 542 spaces of which 411 are available for Festival parking. Therefore, the combined Mission District Family Festival parking spaces totaling 932 (521 + 411) provides for more festival parking than is provided in Monrovia (900). In addition, an option is available to initiate a shuttle bus service if festival demand warrants. Funding for the shuttle service can be financed from Proposition A Transportation Funds. Festival parking includes but is not limited to: City Hall City Parking Lot (Las Tunas) San Gabriel High School lots (2) Auto Cub CHEC Building Traffic Flow Traffic circulation focuses on Civic Auditorium traffic and festival traffic. The above street closures alter the traffic pattern to be directed in the following manner. By establishing the festival at the intersection of Junipero Serra and Mission / Ramona, the festival is visible to the general public. Festival traffic will be directed to Junipero Sen-a Drive. Civic Auditorium traffic will utilize existing directional paths and will enter the parking lots from Broadway. All Auditorium parking will be clearly identified and directed to the Auditorium and Medical Center parking entrances. Signage Increased and improved signage will direct traffic to the Civic Auditorium and Festival parking, and to the Mission District. Supplemental, portable "A" frame signs will be located on Broadway, Junipero Sent and Ramona. It is requested that two Festival banners be hung at the north and south Festival area for the duration of the Festival season, and two additional banners to be hung and displayed at locations at the City's discretion. Area Business /Residents Contact has been made with the Mission District Partnership, District businesses, area businesses and residents for their input to mitigate and resolve any concerns they may have, and to solicit their recommendations for a successful Saturday evening, Family Festival. The Family Festival is 5 supported by a majority of the Mission District Partnership, District businesses, the Music Theater of Southern California, and a number of area residents and businesses. Security Security services will be provided by five (5) staff personnel hired by the festival manager. In addition, initially a total of five (5) uniformed officers (which includes one (1) motor officer to monitor the traffic situation the first few Saturdays), will be provided by the City of San Gabriel. No security problems or difficulties are anticipated. Festival Management /Insurance /Financial Responsibility The San Gabriel Chamber of Commerce assumes full financial responsibility for production fees per their contract with the manager of the Family Festival. The manager of the Family Festival, Valley Hardware Productions, hired by the San Gabriel Chamber of Commerce, will provide all management sufficient to run the show and crew to set up and take down equipment and clean the event area. The San Gabriel Chamber of Commerce and Valley Hardware Productions will provide all insurance certificates required by the City, and shall provide the City with proof of liability insurance naming the City of San Gabriel as an additional insured. Analysis The Mission District Family Festival is a major economic and public relations marketing event for the City of San Gabriel, the San Gabriel Mission District and the Mission District Partnership. M a major economic and public relations marketing event, the Family Festival will implement the goals of the City of San Gabriel and the Mission District Partnership to, "cooperatively develop, promote and market the District as a destination for tourism, culture, entertainment, dining and shopping." By implementing the recommendations contained in the "Traffic and Parking Mitigation Study Synopsis," the City will maximize the opportunity to educate the public about the Mission District and available parking, and maximize improvements to existing parking facilities, traffic circulation, access, and assure parking for Civic Auditorium patrons No permanent environmental impact is projected and the festival is categorically exempt from CEQA under Class 4 (e), (minor alterations to land). Conclusion The family-oriented festival will enhance the community experience for everyone and strengthen the unity of the community by providing a eathering place where people can enjoy arts and craft booths, a certified farmer's market, entertainment, food booths and children's activities. As a hub of government, commercial, social, historical, cultural and spiritual activities in San Gabriel, 6 the Family Festival will showcase and enhance the visual quality of the pedestrian-oriented Mission District to visitors, tourists and the community at large. The festival will assist in providing visitors with a positive experience as we bring them in to see some of the other improvements to the District and the opportunities available for conducting business, or for dining and entertainment. As a major economic and public relations marketing event, the Saturday evening, Mission District family festival will assist in implementing the vision, goals and key issues identified by the City of San Gabriel and the Mission District Partnerships by: • Strengthening the unity of the community by expanding and highlighting community strengths. • Providing pedestrian friendly, active streets full of people with opportunities for children and families. • Educating the public about San Gabriel's ethnic and cultural diversity, and historic and cultural legacy. • Marketing, promoting and increasing knowledge about San Gabriel and its significance as the "Birthplace of the Los Angeles region." • Showcasing the Mission District. Marketing, promoting recognition, and increasing public knowledge about the Mission District as a historic, cultural, spiritual, arts, dining and entertainment, and business and government hub. • Building partnerships between business and government to benefit the community, and retain business and attract new businesses. Improving access, signage and parking in the District to the District. • Promoting San Gabriel's image. Recommendation Approve proposal subject to the following conditions: 1. Grant the Chamber of Commerce and its operator, Valley Hardware Productions, a license to occupy the premises as indicated above; and 2. Grant the Chamber of Commerce and its operator, Valley Hardware Productions, a waiver of all fees and permits relating to this event; and 3. Approve the closure of Mission Drive from Broadway on the north, to Junipero Sena; and 7 4. The applicant shall provide the City with proof of liability insurance naming the City of San Gabriel as an additional insured. /cas Attachments 8 , , an* abriel CHAMBER OF COMMERCE FRCM : ii N n_ _ aPresv-Elnil or : San Gabriel Fest-yal or ,.o_ . .,ene it =s hell . 41so a, app_.. ,. - - ' and ms_- as presents to the _ 77y�of San Pa.., el the _l _ r, , ,, r' sossa � . 0 -- Monrovia 3J c onro - Family Festival . The event le to be titled: San a v, ie _ 1 ssio , a, va . . ,e, E =xcec' _D commerce May 24 , of opera" _.. Pa _ m m every Saturday evening . Street _ . - , .s _.._ _ w . ii teg' at 4cm. Take sown c= event ond street ssssii Pe f77.7, _e:,C.�,ao. _ , _s circumstances run The s_, - --sed s2 - v _ . , Aits c. �.c, _aa Gent , a_i o , mac. .,.,a ,n . .0 r. , ,, _ .c a,a craft ..-t ._ Ail oe rade sc of forty - fifty :paths o , ai iPU- ,a c sier _ a merchandise ._, L .Efarme.- 3 -,a, _a will .._„s . _ _ ._ca . :oft Ana=i _a . entee Ter . stch cs , tutnot ,,n , te❑ L country a cop. I pertemporary fact _ a . food .items that ..i , l comolTment the =. ,a., . - .PEs SUCr a- . -mitea .. ofla.a : _ moon , Pounce, - , Po- , petting 230 , e „o . "Our Business m your Bueineee" 901 West Lae Tuna.,Drive • San Gabrich California 91776• (818) 576-2525• Fax (818)289-2901 The manager of this -,ent nired ty tne promoter . the San Gabriel _hay, of __,,,,„c, _c . wfll be Valley Haroware uo - ,., __ a ,y ., ,,,a„ c uhe „_J,,, o. Fnmi l Fest alone, acc . e eayc „„cany .. provide ,�, „ayc ,�c,cL muf f Io,ent to run the show. crew L„ set and take down ecuipment and clear event area. Mapecwcw , ensuniu n i i i 'provide i , iioui - • ]e: L , C . cs : saulred cy the city . The event will be pi ugn a � channels as agreed to in financ , a1 , 0=.).,.,s , ..71 ty for croduction fees cer a contract at San Gabriel _i! gr 3_n„u . have teen made a. - _' u_ for nong , _t o cos. . cy the Alhambra H- g` School re a_ , onrtps arc ___ .,r a . for a su.. _ F . , outcome . As you ne aO m , L.eo ,- . -app , a resources . As a lecg - erg event , the City cf .,a, Gabriel can help to assure sub,. by providing tne following : Post Hisei , , r L„ n_ parking `- grin to prosect W,e Sup• p' area. ,:ppi ' = . .a abarricades - c , electricity for _,pow . See staff„ report frcm Doug _apply police sarvloes as required by the City . Waive -. _ ty per .._s abusiness ens s required vendors . • __ _s duration ation o L_ and south _ _ Fa_- ,...., nd area • � o .. anners c __ . ung and oispayed at l _Lat , _ns a,. been discusses with and 73 S-juk-,1 L-=” . the FCa© ss_ , ._„ _ _ ., Cartne s. �. ._ „a rajo c df .,GuL.,c„n California. - set -ajL. of ^41237371 :iatric_ CITY OF SAN GABRIEL COMMUNITY DEVELOPMENT DEPARTMENT INTER-OFFICE MEMORANDUM TO: P. MICHAEL PAULES, CITY MANAGER FROM: DOUGLAS BENASH, R. C.E. , ASSOCIATE ENGINEE1 DATE: APRIL 15, 1997 RE : SAN GABRIEL FAMILY FESTIVAL TRAFFIC AND PARKING MITIGATION STUDY The Engineering Division has completed a comprehensive Traffic and Parking Study for the San Gabriel Family Festival . The following is a summary of the findings and recommendations of that study. The purpose of the study was to provide maximization of existing parking facilities, project coordination and improvements to the traffic circulation patterns anticipated for the event . Festival operations require the closure of Mission Drive and sufficient time for vendor set up. Street closure is scheduled to begin at 4 : 00 PM, the festival operates from 5 : 00 PM to 9 : 00 PM with the street reopened at approximately 10 : 00 PM. The Civic Auditorium schedules matinee and evening events. Matinee performances typically are released between 4 : 00 PM and 5 : 00 PM. Evening performance patrons typically begin arriving at the Civic Auditorium around 6 : 30 PM. COORDINATION WITH AUDITORIUM EVENTS From the onset, concerns were expressed by the Civic Auditorium regarding the feasibility of coordinating two traffic and patron events within one location. The festival requires the closure of Mission Drive from Broadway to Junipero Serra Drive. Santa Anita Street will remain open to through traffic for emergency vehicles and local traffic . The street closures alter the established traffic patterns associated with the operations of the Civic Auditorium. Current operations of the Civic Auditorium allow access to the parking lot from Mission Drive. Mission Drive allows access for day of event ticket purchases by patrons. Day of event ticket purchases are incorporated into the proposed parking operations. The primary concern of City and Auditorium staff is to maintain control of the parking lots for Civic Auditorium event patrons . The ability of the Civic Auditorium to maintain control of the parking lots (Parking Lot 1 and 2, see attached Parking Lot Location Map) is of paramount importance. It is recommended that both parking lots , Lots 1 and 2 , be reserved exclusively for Auditorium patrons utilizing a stacked parking arrangement . Parking in Lot 1 can be increased from 146 to 189 vehicles at a minimum with allowances for passenger drop off, handicap parking and day of event ticket purchasers . Lot 2 parking can be increased from 164 to 336 vehicles . A total of 525 vehicles can be parked in Lots 1 and 2 exclusively by Civic Auditorium patrons . The Civic Auditorium parking requirements average 500 vehicles per performance. The stacked parking arrangements provide parking spaces for 525 vehicles . It is anticipated the additional vehicle parking can be provided when necessary utilizing off-site valet parking locations without impacting the parking demand of the festival . It is recommended that a professional parking service be utilized for performing the valet operations at the Auditorium. The cost for the professional parking service will be recovered from the fees paid by persons who choose to utilize the service . No change in parking fees is proposed for Auditorium patrons who utilize self- parking in Parking Lots 1 and 2 , Auditorium Lot and Medical Center Lot . The recommended stacked parking arrangements provide maximization of the parking lots while providing Civic Auditorium Patrons close and secured parking. To facilitate stacked parking, additional drive approaches will be required to be constructed on Broadway. The additional drive approaches promote more efficient vehicular movement for stacked parking, plus proper fire lanes and vehicular lanes for valet service, passenger drop off, will call ticket/day of event ticket purchases and handicap parking locations . Valet service, passenger drop off, and will call/day of event ticket purchases will be able to maneuver to the covered walkway in the Auditorium parking lot. FESTIVAL PARKING A review of the City of Monrovia' s "Parking Study, Central Business District" provides information regarding Monrovia' s festival parking and festival peak hours of operation. The evening peak period for the Monrovia festival is between 7 :30 PM and 8 :30 PM. The study indicates that over 900 parking spaces are required to accommodate the victors of the festival . The total available off street parking spaces within the Mission District and proximity totals 1824 of which 521 parking spaces are available for festival parking. Additionally, on street parking is available which totals 542 spaces of which 411 are available for festival parking. The total festival parking spaces equals 932 which is greater than the 900 parking space demand determined by the Monrovia Parking Study. The attached Parking Lot Location Map indicates parking lot locations, available spaces and on street parking, available spaces . If festival demand warrants, the establishment of an off- site parking lot with shuttle service can be developed. Funding for the shuttle service and related costs can be financed from Proposition A, Transportation Funds . TRAFFIC CIRCULATION Traffic circulation focuses on two major operational functions, Civic Auditorium traffic and festival traffic. With the festival entrance at the intersection of Junipero Serra Drive and Mission/Ramona, the festival is visible to the general public from Junipero Serra Drive. Therefore, festival traffic will be directed to Junioero Serra Drive. Civic Auditorium traffic will utilize existing directional paths . The attached, Directional Signage Map, indicates the proposed sign locations and traffic flow patterns. All signs are to three feet wide by five feet wide ( 3 ' x 5' ) . The cost of the signs 'can be funded by Gasoline Tax Funds . The proposed signs are to indicate "Civic Auditorium" and "Family Festival" . Supplemental , portable "A" frame signs are to be utilized on Broadway, Junipero Serra and Ramona. The attached Portable "A" Frame Signage Details provide preliminary signs and locations . The analysis of the "Traffic and Parking Study, San Gabriel Family Festival" indicates a high probability of success for the Civic Auditorium and the Mission District . Attachments : Parking Lot Location M'ap Directional Signage Map Portable "A" Frame Signage Details file : c : \data\Festmem.dl C - pAkKING LOT LOCATILJ MAP - -- 5S,! \ IlIIIIIIIIII I ! 1 ! Il11 __J/ 1III-MU1M • \tik\tr - 0 - 5,111_ • IE j�lifi�l/a1 o1111 '� rllllfon p11 uip 0,117�= ow 111111►;�� -�niiiin��►�/� 1�i�iiiiii tea.,, .0 ..., � i •..new • -'!-A / - d 1111 ._ _ / 01111. ���' • i. a, fir'. � �f e S W �; 4 I�,�, 1of ......- - s p' 4'x 3.- PaI 14ratilb-06.,--, 0.40-11110,3 c III�III - ire Iinj - itilil, -gym ti't* r - m.- ,.�.- R -- ,•— Slim a asi as __ -- sum _ ..- -- Cpp i =non im I Mg� 1111.1 I= -- == = � Mill woo SIII n In MI � -- -- - a _ --•IIMI.am 11. 5 l_:NM '"MIM • —_ -- ��f.--_ � —. Nir — -- In -- ! t \ r[ FOR PARKING LOT DESCRIPTIONS, AVAILABLE ll -- IIIIII IIIII 0=0 l PARKING SPACES AND ON STREET PARKING C -- SPACES, PLEASE SEE PAGES 2 AND 3 E -- IMAM I Cli -- in -- — 0 -- imam -- —i C =a imam -- imam imam - - -- -Ffes imam -- -- -- ^ �� — imam -- PARKING LOT LOCATION MAP The following information provides locations of the lots, available spaces and available spaces for Festival parking: PUBLIC AND PRIVATE PARKING LOTS Est . Space Lot No. Description Spaces Festival 1 Civic Auditorium Lot 189 0 2 Medical Center, Broadway 336 0 3 Park and Ride Lot 102 0 Restricted Use for Restaurant/Brave Bull 4 City Parking Lot, Las Tunas 75 75 5 City Hall 27 27 P1 Auto Club .54 54 P2 Medical Center, 80 0 Parking Structure P3 Medical Center, CHEC Building 30 30 P4 Luke Chang Property (NOT AVAILABLE) P5 School District Offices 35 35 Junipero Serra Access P6 Mission Church 180 (AVAIL. PENDING) P7 SG High School, North Lot 150 150 P8 SG High School, Middle Lot 150 150 P9 SG High School, South Lot 300 0 P10 Raya Insurance Lot 25 (AVAIL. PENDING) P11 Doctors Office Lot 15 ()WAIL. PEDING) Santa Anita and McGroarty P12 Church Parking Lot (NOT AVAILABLE) 0 Santa Anita S/0 Mission P13 Mission High School 76 (AVAIL. PENDING) TOTAL AVAILABLE PARKING LOT SPACES 1824 TOTAL AVAILABLE PARKING SPACES FOR FESTIVAL 521 PARKING LOT LOCATION MAP The following information provides a description of on street parking availability and on street parking availability for Festival parking: ON STREET PARKING AVAILABILITY Street Segment Description Spaces Broadway Mission to Junipero Serra 60 Live Oak Street Mission to Santa Anita 63 Padilla Street Mission to Santa Anita 86 Padilla Street Mission to Arroyo 31 San Marcos Street Santa Anita to Alley 108 McGroarty Street Santa Anita to Junipero Serra 7 Santa Anita Street Las Tunas to Broadway 17 Santa Anita Street Broadway to Missfon 8 Santa Anita Street Mission to McGroarty 13 Junipero Serra Drive Broadway to Mission Church 39 Clary Avenue Junipero Serra to Junipero P1 10 Carillo Street Mission to Arroyo 31 Main Street Ramona to Montecito 20 Ramona Street Grand to Junipero Serra 60 TOTAL ON STREET PARKING SPACES 542 TOTAL ON STREET PARKING SPACES FOR FESTIVAL 411 (Based upon 25% of all on street parking occupied by residents or tenants) DI. 3CTIONAL SIGNAGE MAP AUDITORIUM AND FESTIVAL TRAFFIC FLOW PATTERNS e b.aig \` ii , ,ea 11101111e • t fi• g.--r . I v f •_ \ ���� �����' i� 11111 I � �I���� iliIi1 � V� Fr :aim illl�'iu �1���iv �� �Ill���r � • `ter a � �=������I�a;111111111U��111111 ������ 1111111►► 1111111111111111`� i�. II►� i�_ 111„'1111��,� Vt11111111 -- ��_ ✓Iits�n�nfru� �4�: IYi �Ila�ir►dit • NI _agile.el- in ir-46 i egg a • • � Alisph4 I, ifrfr 4i d117;s*4420".A,�, _ 11111 'ie aI� !/4! J v- ` sod 10 I1 _rmn_ I /! -- . . I_ __ lug- -- -- -- - � __ a- -- - AUDITORIUM TRAFFIC FLOW -- -- mai aa a -- -- ---- I "milts ---- `w/Mt �n -- -- -- MM _ a -- FESTIVAL TRAFFIC FLOW T , --Mil_ MI NM 1 ����S -- -- -- - Otte ••••1•1M SEM— in == i - --'I DIRECTIONAL SIGNAGE MAP CIVIC AUDITORIUM/FESTIVAL DIRECTIONAL SIGNS Locations of Civic Auditorium/Festival signs at indicated intersections with directional arrows and traffic direction designation: Junipero Serra/Santa Anita: Civic [EB] , Festival [EB] A Junipero Serra/Ramona: Civic [EB] , Civic [NB] , A411. Festival [EBI , Festival [NB] (2 req) Junipero Serra/Mission: Civic [WB] , Civic [ES] Festival [WB] , Festival [WB] 441-- Junipero Junipero Serra/Broadway: Civic [SB] Civic [NB] , 441— Festival [SB] , Festival [WW 4 44— DIRECTIONAL SIGNAGE MAP CIVIC AUDITORIUM/FESTIVAL DIRECTIONAL SIGNS Las Tunas/Junipero Serra/San Marino : Civic [W21 , Festival [WB] 4 4- Festival [SB] , Festival [EB] + Las Tunas/Santa Anita: Civic [WB] , Civic [EB] 4 Festival [EB] , Festival [SB] 4 41- Las Las Tunas/Mission: Civic [WB] , Civic [EB] 4- Civic [SB] , Festival (SB] , Festival [EB] 4 It- 4 Hermosa/San Marino/Santa Anita: Civic [SB] , Festival [SB] $ R - d PORTABLE "A" FRAME SIGNAGE DETAILS The following are proposed signs to be utilized in conjunction with the permanent signage for the Civic Auditorium and Festival: CIVIC PARKING CIVIC PARKING CIVIC PARKING TICKETS ONLY TICKETS ONLY TICKETS ONLY WILL CALL PASSENGER DROP —OP 4111- HANDICAP PARK FESTIVAL FESTIVAL FESTIVAL PARKING PARKING PARKING CIVIC PARKING REQUIRES TICKETS HAVE TICKETS PREPARED REVOCABLE LICENSE AGREEMENT THIS REVOCABLE LICENSE AGREEMENT; made and entered into this 13th day of May, 1997, by and between the CITY OF SAN GABRIEL, a municipal corporation, hereinafter called "CITY", and the SAN GABRIEL CHAMBER OF COMMERCE, a non-profit mutual benefit corporation hereinafter called "CHAMBER". WHEREAS, the CITY and CHAMBER are desirous of conducting a weekly Family Festival in the Mission District to promote local business; and WHEREAS, CHAMBER has secured the services of Valley Hardware Productions to conduct such Festival; and WHEREAS, CITY wishes to support local businesses and the CHAMBER by allowing the Festival on Mission Drive without imposition of City fees. NOW, THEREFORE, in consideration of the covenants and conditions hereinafter set forth the parties hereto agree as follows: 1. CITY shall, on Saturdays commencing May 24, 1997 through December 20, 1997, allow the CHAMBER to: A. Occupy and use Mission Drive from 4:00 p.m. to 10:00 p.m. for a Family Festival consisting of fresh produce, crafts, local restaurant specialties, plants and fresh flowers, entertainment and children's rides per the details of the Festival proposal presented to and approved by the City Council on April 15, 1997. B. Use city streets and property to stage the Festival without the imposition of any City fees, licenses or permits. [The normal inspection process for temporary structures and temporary electrical connections will be conducted by City staff.] CHAMBER shall ensure that all participants in the Festival have the necessary Health Department Licenses. C. Close Mission Drive between Broadway and Junipero Serra between the hours of 4:00 p.m. and 10 p.m. 2. CHAMBER shall be solely responsible for deciding which vendors, sellers and other participants will take part in the Mission District Family Festival. It is further understood that the CHAMBER will not discriminate against any applicant on the basis of race, religion, sex, physical disability or other legally prohibited criteria. However, it is expected that applicants from within the City of San Gabriel will receive preferred status as Mission District Family Festival participants. The decision of the CHAMBER to include or exclude a vendor, food service or amusement operator shall be final. 3. CHAMBER agrees that it will require all participants in the Mission District Family Festival to comply with all federal, state and local rules and regulations. 4. CHAMBER does hereby indemnify, and agree to defend and hold free and harmless, the CITY and their respective appointed and elected officers, agents, employees and officials, from any claim, demand or judgment arising out of or related to any activities in conducting the Festival, including acts, or omission to act, by any of the CHAMBER's officers, employees, or agents. Such indemnity shall include, but not be limited to, any claims by businesses or property owners for loss of business or diminution 2 in value of property, or temporary taking of property as the result of the conduct of the Festival. Such indemnity shall also include, but not be limited to, the payment by CHAMBER to CITY of any and all costs incurred by CITY in conjunction with any such claim, demand or judgment. 5. CHAMBER shall be responsible for restoring the Mission District Family Festival site to its original condition, including the removal of all litter and debris and repair of any damage. 6. CHAMBER shall provide CITY with general liability insurance coverage, in an amount not less than $2,000,000 (Two Million Dollars) per occurrence, naming the CITY, its officers, employees and agents as additional insureds. The insurance provided shall be subject to the review and approval by the City Attorney. The CITY shall receive a 30- day written notice form the issuing company prior to any alteration of a material provision, reduction or cancellation required herein. 7. CITY reserves the right to revoke this License, prior to its scheduled termination, upon 15 days written notice to CHAMBER. S. Notices, pursuant to this Revocable License Agreement, shall be sent via first class mail or personally delivered as follows: CITY: CHAMBER: City Manager Executive Vice President CITY OF SAN GABRIEL SAN GABRIEL CHAMBER OF COMMERCE 532 W. Mission Drive 401 West Las Tunas Drive San Gabriel CA 91776 San Gabriel CA 91776 3 IN WITNESS WHEREOF, the CITY by and through its City Manager and the CHAMBER by order of its Board of Directors, have caused this Agreement to be executed on the day and year first written above. CITY OF SAN GABRIEL By: City Manager SAN GABRIEL CHAMBER OF COMMERCE a non-profit corporation By: President 4 411111i ) EXHIBIT 3 statlepor l _ TO: FRANK G. TRIPEPI, CITY MANAGER FROM: MICHAEL D. BURBANK, DIRECTOR OF PARKS AND RECREATI . DATE: MAY 5, 1993 RE: REQUESTED INFORMATION - CERTIFIED FARMER'S MARKET Mayor Bruesch requested information regarding the establishment of a Certified Farmer' s Market. Attached is a synopsis of the information I have been able to obtain regarding this matter. I have also attached a copy of an existing Certified Farmer ' s Market Rules and Regulations . MDB: sb 07-N-B3S COUNCIL AGENDA VW 2 5 1993 ITEM No. A CERTIFIED FARMER'S MARKET GENERAL INFORMATION I . EXPENSES 1. STAFF COST A. Market Organizer/Manager (1) $ 4, 704 a) Development/Start-up cost $ 1,280 (160 hours @ $ 8 . 00/hr) b) Annual Salary (5 hrs/day x 52 wks x $ 8 . 00) $ 2 , 080 Sub Total $ 3 , 360 Fringe Benefits @ 40% $ 1, 344 $ 4 , 704 $ 3 , 903 B. PARKING LOT ATTENDANTS (2) (5 hrs/day x 52 wks x $ 5. 36 x 2 staff) = $ 2 , 788 Fringe Benefits @ 40% _ $ 1 , 115 $ 3 , 903 2 . PORTABLE RESTROOM RENTAL $ 14 , 300 (52 days x $ 55 each x 5 units) 3 . MISCELLANEOUS ` $ 5, 000 (Permits, Certification, Publicity) Anticipated Expenses $ 27, 907 II. ZONING/GENERAL REQUIREMENTS - 1. Any zone. Will require a C. U. P. 2 . Parking requirements - 180 spaces Vendors - 30 spaces Cliental - 150 spaces 3 . Must have hand washing facilities (hot & cold running water, sinks and hand towels) . III. CURRENT FARMERS MARKETS - DAYS AND TIMES - (Revised 6/97) DAY CITY TIMES Monday Bellflower 9. 00 - 1: 00 p.m. Tuesday Pasadena 9- 30 - 2 : 00 p.m. Wednesday San Dimas 5. 00 - 9: 00 p.m. Thursday Glendale 9- 00 - 1:30 p.m. Pasadena 8.30 - 12 :30 p.m. Friday Eagle Rock 9-30 - 1:30 p.m. Monrovia 5-00 - 9 :00 p.m. West Covina 8-00 - 12: 00 p.m. Sunday Alhambra 8-30 - 1: 00 p.m. IV. CONSULTANTS FEES - $ 3, 000. 00 - $ 5, 000. 00 Consultants are available to guide individuals/organizations through the various processes that are necessary to open a Certified Farmer's Market. They do not organize and operate the market. V. CERTIFICATES AND GOVERNING BODIES 1. Certified Produce Certificate , 2. Health permits _ 3 . Regulated by: a) California Department of Food & Agriculture; b) State of California Department of Health Services, c) Los Angeles County Department of Agriculture Commissioner and Weights and Measures; and d) Los Angeles County Department of Health Services. VI. REVENUE Revenue is generated by a) charging vendors a percentage (6%) of their gross income from the days sales and or b) stall fees. VII. GENERAL INFORMATION 1. It should be noted that there are Produce Markets on Valley and Garvey. In addition, produce is sold at the Boy' s and Girls Club Saturday Swap Meet. 2 . Anticipated number of vendors - 20 to 30 farmrmkt:sb • EXHIBIT 4 City of Alhambra Farmers Market Rules and Regulations The City of Alhambra Certified Farmers Market has been established for the benefit of both producers and consumers. The Market operates under the California Administrative Code, Article 6.5, Group 4, Subchapter 1, Chapter 3, Title 3, as well as all pertinent local, state, and federal regulations. Producers are individually responsible for following local, state, and federal laws. In addition, all producers are required to comply with the Market rules and regulations. The policy committee of the Farmers Market consists of the Market Manager, Community Services Coordinator, Community Services Recreation Supervisor, and the Farmers' Representative. General policy for the Market, such as guidelines for the admittance, exclusion, and removal of farmers, are determined by this committee. L Admission Procedures A. Admission of Producers • 1) Producers who have regularly attended the Market during the most recent growing season are given admission priority, provided that they reserve their spaces one week in advance of the next Market. New or returning Producers will be admitted on a week to week basis, depending on space availability. A space reservation is required for admittance to the Market. 2) Acceptance/ Exclusion Guidelines: Producers may be accepted to the Market based on the following: a. Consumer demand for the product under consideration b. Variety provided by the Producer c. Unusual or hard product d. Anticipated or previous sales volume e. Attendance record f. Seniority on the waiting list Producers may be excluded for the following reasons: a. An excess of Producers selling the product in question b. Space is unavailable c. Product does not meet Certified and/or Market quality standards d. City ordinances disallow e. Admittance of the product would cause the Certified to Non- certified Producer ratio to be exceeded - - 3) A new Producer wanting to sell at the Market, should notify the Market Manager by Thursday at 5:00 PM. Farmers will be notified of the Manager's approval. Producers should wait for approval before arriving at the Market. 4) A Producer who participates in the Market regularly and wishes to sell a new or returning product, which he or she has not brought to the Market recently, must make their request to the Market Manager by 5:00 PM, the Thursday before the Market. B. AssienmentofSpaces* 1) The size of the space allotted to each Producer is based on the amount of product to be sold, demand for the product, and gross sales volume from the previous month. Space allotments may increase or decrease based on these guidelines. 2) According to state agricultural guidelines, only agricultural products may be sold within the borders of a Certified Farmers Market (CFM). Non-agricultural products cannot be sold within a CFM, but may be sold adjacent to the Market. [State 1392.2 a and 1392.4 c] The following products may be sold within the area designated as the CFM:. Fresh Fruits, Vegetables, Honey, Nuts, Fresh and Dried Herbs, Cut Flowers, Plants, Eggs. [State 1392.2 I] Other products, including those to be sold outside of the designated CFM area, will be admitted on a case by case basis. C. Regulations for Certified and Non-Certified Producers' A Certified Producer is defined as a Producer authorized by the County Agricultural Commissioner to sell certified agricultural products to consumers at Certified Farmers Markets (CFMs). [1392.2 (e)] The Producer must have produced his/her product by the practice of agricultural arts upon land which the Producer farms and owns, rents, leases or sharecrops. Within the borders of the Certified Farmers Market: 1. Producers of fresh fruits, nuts, vegetables, shell eggs, honey, flowers, and nursery stock must obtain a Certified Producer's Certificate prior to selling such commodities at a Certified Farmers' Market. 2. The Certified Producer embossed photocopy certificate, and any other permits, must be conspicuously posted in front of, or upon the commodity table. [State 1392.4 d] 3. A Certified Producers may sell for one other Producer on any Market day. In the space of one year each Producer may sell for up to two other Producers. In order to sell for another Producer: (State 1392.4 g, 1-3) a. The selling Producer must furnish the Market Manager with a written - - letter from the additional Producer which verifies the selling Producer's authority to sell the product on their behalf. b. At least 50% of the selling Producer's product must be of his/her own production. c. Each certified producer's agricultural product must be separated at the stand and identifiable by the respective certificates. A Non-certified Producer is defined as a person or entity who produces agricultural product upon the land which the person or entity controls. [State 1392.2 (d)] Non-certified Producers may be admitted by the Market Manager to sell their products outside of the CFM area, under the following conditions: 1. Proof of producership must be provided to the Market Manager. 2. The number of Non-certified Producers may not exceed fifteen percent of the number of Certified Producers on any Market day. R. Direct Marketing Regulations The regulations of the California Department of Food and Agriculture pertaining to Direct Marketing mandate the following: 1. Fresh fruits, nuts, vegetables listed on a Producer's certificate may be sold directly to consumers exempt from size, standard pack, container, and labeling requirements with the exception that all prepackaged closed consumer containers of agricultural products shall be labeled with the name, address and zip code of the Producer, and a declaration of identity (common name and variety of product) and net quantity of the commodity in the package. However, a package containing 6 or less items which are fully visible does not need,a statement of count. 2. All agricultural products, sold at the Market shall comply with the regulations of the California code governing maturity and quality. 3. All agricultural products, other than exempt fresh fruits, nuts, and vegetables, which are sold at the Market must comply with all applicable laws pertaining to their grading and labeling. 4. All agricultural products, including fresh fruits, nuts and vegetables, sold for the purpose of commercial resale must be in compliance with all applicable size, standard pack, containers and labeling requirements of state laws and regulations. 5. Only the Producer, the Producer's immediate family, or an employee of the Producer may sell the Producer's products at the Market. 6. Employees must receive a regular salary or wage for hours worked at the Market. Employee pay may not be based on commission sales. 7. An employee of a cooperative may sell the agricultural products of one of its members at a CFM. 8. Commission sales, produce brokers, and resales are not allowed. 9. Arranging secret agreements between Producers in order to raise prices is strictly forbidden by state and federal law. The use of influence, pressure, or persuasion to encourage Producers to increase their prices is also illegal. 10. When any agricultural product is sold by weight, the type of scale used shall be approved, tested and sealed by the County Agricultural Commissioner, Sealer of Weights and Measures within the previous twelve months. 11. A Producer shall provide, upon request by the Market Manager, Market staff or other enforcing agents, any certificate, documentation, information or identification that may be reasonably required to show that regulations are being met. III. Product Regulations When selling at the Market the Producer and the Producer's agricultural products shall comply with all applicable requirements of the California Uniform Retail Food Facilities Law and the California Sherman Food, Drug and Cosmetic Law, specifically: 1) All produce and containers of produce must be kept at least 6 inches above the ground. 2) Food preparation (except trimming) is prohibited. 3) Processed foods must be processed in an approved facility and properly packaged and labeled under clean and sanitary conditions. A processed product made from a fresh Certifiable product must have the fresh product listed on the Certified Producers Certificate 4) Dried fruit and shelled nuts sold in an unpackaged bulk form must be displayed with a cover and conform to dispensing methods aproved by the local health department. 5) No live animal, birds, or fowl may be kept or allowed within 20 feet of any area where food is stored or held for sale. 6) Vendors selling nonagricultural food products are required to have a valid permit from the local jurisdiction and are not considered part of the CFM. 7) All products sold as organic must be grown, produced, or processed in accordance with the Health and Safety Code. Products must be prominently labeled or represented "Organically Grown in Accordance with the California Organic Foods Act of 1990." III. Alhambra Farmers Market Regulations: A. Hours of Operation and Attendance. 1. The Alhambra Farmers Market hours of operation are 9:00 AM to 1:00 PM every Sunday, except Easter Sunday, or as determined by the City. Farmers are expected to be set up in their space no later than 8:45 AM. Farmers arriving after that time will be allowed into the Market, if and when, the Market Manager determines it is safe. Farmers who wish to leave the Market before 1:00 PM may do so, after they have sold out of their product and have received authorization from the Market Manager. 2. To remain in the Market, each Producer or a member of his/her immediate family must sell his/her product at the Market in person, at least once every six weeks. 3. Producers and employees who are expected at the Market on any given week must notify the Market Manager before the Market day if they are unable to attend. In the case of an emergency, the Market Manager should be notified immediately after the Market closes. B. Product, les 1. Only California grown produce may be sold in the Market. Sales of out-of- season produce are allowable only to the extent of their reasonable and normal storage life or upon proof that such produce was produced by the Producer in greenhouse facilities. 2. Producers using the words "no sprays "no chemicals", or any similar terms, must provide a brief written statement , for customers and the Market Manager, describing the techniques used against insects, fungus, diseases and pests. 3. A separate Certified Producer Certificate must be displayed at each space from which a Producer sells. 2. Prices must be clearly posted for each item and must reflect the quality of the product - the lower the quality, the lower the price. 4. Food stamps are accepted by this Market, and must be accepted by each Producer. Producers must provide food stamp change in the form of one dollar food coupons or up to 99 cents in U.S. coin currency only. 5. Producers must provide a cash refund or product exchange upon customer request. - 6. State sales tax must be added by the Producer and collected on all non-food items. C. Employees 1. A W-4 form and/or payroll check must be presented to the Market Manager as proof of employment for all of a Producer's employees. An employment agreement signed by the Producer and the employee must also be submitted. The employment agreement must meet the following criteria: a. Written on letterhead b. Mailed to the Market Manager - c. Include the Certified Producer Certificate number d. State the name of the employee and e. List the markets he/she attends A copy of the employment agreement should be sent to the County Agricultural office 2. Each employee may only sell for one Producer per Market day, and up to two producers each calendar year. Employees of Producers who sell for another Producer, are seen as selling for their allotment of two Producers per year. D. Market Maintenance 1. Farmers' vehicles, tables, and overhead shades must be kept in good repair and used in a safe manner. All shades must be securely tied down or weighted to prevent movement due to wind. Tables must have smooth edges and remain stable when loaded with produce. 2. Producers are required to clean up their space and the surrounding walkway. Producers are responsible for taking their trash with them at Market closing time. 3. Prior to leaving the Market the Market Manager or Assistant Manager will inspect each vendor's space. 4. If a vendor fails to adequately clean up their site before leaving the Market, they will be issued a written citation. After two citations the vendor will be expelled from the Market. E. General Conduct 1. Alcoholic beverages and drugs are not permitted at the Market. Exhibiting behavior under the influence of these substances is cause for expulsion. 2. Smoking is not allowed. 3. Foul language directed at a Producer, customer, or the Market Manager is cause for expulsion. 4. The benefit of the doubt will be given to the customer. Should a problem arise between a customer and a Producer, the Producer should defer to the customer. The Market Manager is available to arbitrate unresolvable disputes. The decision of the Market Manager is final. F. Fees 1. Six (6%) percent of the gross sales per day, per farmer is collected by the Market Manager. Four and a half(4.5%) percent is paid to the City of Alhambra for the hiring of the Market Manager, insurance, leases and other Market expenses. One and a half(1.5%) percent is sent to the Southland Fanners Market Association. G. Authority of the Market Manager and the Southland Farmers Market Association 1. Advisories sent out by Southland Farmers Market Association regarding the necessary requirements to prove producership and other regulations, will be enforced at this market. If you have any questions, ask the manager or contact Southland for the advisories that effect your crop. 2. The Market Manager is allowed to inspect all products for sale at any time. 3. The Market Manager and any other enforcing agent has the right to issue warnings, violations, and suspensions to participating Producers. 4. Producers may appeal the suspension of a Certified Producers Certificate or the loss of participation privileges by writing to the Director of the California Food and Agriculture Department within thirty days of suspension. [State 1392.11] I hereby state that I have read, understand and agree to follow all rules and regulations outlined in this copy of the Alhambra Farmers Market rules. I also understand that failure to conform to said rules and guidelines may result in my participation privileges for this market being revoked Producer Signature Date Producer Name Address Telephone number Farm Name Certified Producer Certificate # County