BC - Item 2A - Minutes of November 14, 2018MINUTES OF THE
BEAUTIFICATION COMMISSION
REGULAR MEETING
NOVEMBER 14, 2018
The regular meeting of the Rosemead Beautification Commission was called to order by Chair
Brian Lewin at 7:00 p.m., in the Rosemead City Council Chamber located at 8838 East Valley
Boulevard, Rosemead, California.
PRESENT: Commissioners Duran, C. Liu, L. Liu; Vice -Chair Qceguera and Chair Lewin
ABSENT: None
STAFF PRESENT: City Clerk Hernandez, Deputy Cit 1,brKStaff LiaisggNatalie Haworth, and
Senior Management Analyst Pat Piatt
PLEDGE OF ALLEGIANCE was led by
1. PUBLIC COMMENT
Darrel Kelty, Resident, praised (
ago; inquired if the City has any
are dying.
Chair Lewin
Mn
City Clerk Her
Department so
2. 0NSEN
3.
I—planting several trees on sidewalks a few years
lans_to p e as a few ofie`previously planted trees
is outside of the Cox}nssion's purview.
staff would^Forward his information to the Public Works
iss this matter with him.
Minutes
fhaf- the Beautification Commission approve the Special
October 17, 2018.
ACTION. Mohd b�:'C�`ommissioner Larry Liu and seconded by Commissioner Can Liu to
approve Conseiit'Qdlendar Item A. Motion was carried out by the following vote AYES:
Duran, Lewin,;C. Liu, L. Liu, Oceguera ABSENT: None
MATTERS FROM STAFF
A. Schedule Next Beautification Commission Meeting
Recommendation: That the Beautification Commission determines when to hold
the next Commission meeting.
Rosemead Beautification Commission
Regular Meeting
Minutes of November 14, 2018
Page 1 of 7
City Clerk Hernandez suggested the Commission consider canceling their next
regular meeting of December 12th and schedule a special meeting on December 19th
which would allot additional time for residents to decorate their homes and
Commissioners to judge the houses. If the December 10 special meeting is
approved, the Commission will announce the winners of the Holiday Decoration
Awards Contest at that time, then the reception will immediately follow.
Vice -Chair Oceguera indicated support to schedule the December 191h special
meeting and reception; noting this way, the element o for the winners will
still be there.
Chair Lewin expressed concern that if the
later date, the busier people will be with
meeting and reception were held separatery
more people leaving once winners are, annc
City Clerk Hernandez clarified that ifthaG
December 19th special meeting and recept]
Community Recreation, Center; asserted`'
nominee's homes will b�'� isplaved as done
Commissioner Duran
meeting.
Chair Levu
ceptron is
atfendin-zar
option they
max;
Senior Mar.
ommees, F
ending
Vice r
have be •.
to
inquired which worke
on the samdav or on
aber',ngeting is rescheduled to a
days; styled in past practice, the
otherwise you risk the chance of
and not stayr#kor the reception.
kion chooses top . 'bpd with the
itl
can be held at i Rosemead
can ensure a slydeshow of the
I ious years.
19th special
in previous years, holding the
ut days.
to holdiii the meeting on a separate night than the
pportu-M y to advertise about the reception for those
mee flg online; opined he would support which ever
nmission feels most comfortable proceeding with.
hent An Iyst Piatt noted in previous years when contacting the
rid# receptions are a struggle as many participants already committed
a l day parry or were leaving town for the weekend.
opined events held on Tuesdays and Wednesdays statistically
Chair Lewin noted with the new meeting date of December 19th, that would make
the deadline for applications on Thursday, December 13th, and scoring sheets due
on Tuesday, December 181h
City Clerk Hernandez inquired if the Commission wanted to keep the regular
meeting time of 7:00 p.m. or start earlier.
Rosemead Beautification Commission
Regular Meeting
Minutes of November 14, 2018
Page 2 of 7
Vice -Chair Oceguera noted the earliest she could be here from work is 6:30 p.m.
ACTION: Moved by Vice -Chair Oceguera and seconded by Commissioner Duran
to cancel the Beautification Commission's December 12, 2018 regular meeting and
schedule a special meeting on December 19, 2018, at 6:30 p.m., at the Rosemead
Community Recreation Center. Motion was carried out by the following vote
AYES: Duran, Lewin, C. Liu, L. Liu, Oceguera ABSENT: None
4. MATTERS FROM COMMISSION
Chair Lewin requested an item be added to discuss 'N'_ and Scoring System.
There being no objections from the Commission, an Item D * added to tonight's agenda.
A. Flyer for the Annual Holiday
Recommendation: That the Beagtifigation Commission direct se
- n which flyer
and contest dates to proceed with anti start advertising.
City Clerk Hernandez presented the 2 props flyers for the 6`h Annual Holiday
Decoration Awards contting Option 1 is*st to the flyer initially presented
at the Commission's last me fag_,
Vice -Chair Oceguera indicaf$d support fox -the design" Option 1 while utilizing
the layout oftlae text in columnsfromlopti.z r
echoed supArt for the OFtion 1 flyer; opined
Chair Lewin indica d support for Option 1 and to adjust the dates accordingly.
application portion of the form.
In resp on Vice 'r<z:Oceguera's inquiry, City Clerk Hernandez stated
individuals submit% r applications in person at City Hall, via mail or e-mail
to Deputy Citg"''
LGIerkCity"''H worth.
the dates of the "Judging Period" should be changed to
h December 17`h.
ACTION'Moved by Vice -Chair Oceguera and seconded by Commissioner C. Liu
to approve the Option 1 flyer and the application form as amended. Motion was
carried out by the following vote AYES: Duran, Lewin, C. Liu, L. Liu, Oceguera
ABSENT: None
B. Award Categories for the Annual Holiday Decoration Awards
Rosemead Beautification Commission
Regular Meeting
Minutes offovember 14, 2018
Page 3 of 7
Recommendation: That the Beautification Commission approve the award
categories in which the decorations are being considered.
City Clerk Hernandez provided a brief overview of the proposed award categories,
which will assist the Commission in determining the winners for the Annual
Holiday Decoration Awards.
Vice -Chair Oceguera thanked staff for bringing new ideas to the Commission for
the awards categories; suggested "Cultural Tradition Award" be added as a title
option; indicated interest in the "Come One, C i All" title as it focuses on
inclusivity. She disfavors the "Multicultural Hi ',.as a title because we want to
X
honor the multiculturism but not have the name for tae fake of doing so.
Commissioners Larry Liu and Can Liu,,,9 support fob`"Joy to the World" as
the title. _.
Chair Lewin indicated partialness to `49y to the
as it gets; requested the description he>chan
decorations that honor cultural and rehgrous tr (1
Commissioner Larry Liu �.e tjf the verbiage
is removed, then it is not clear what t17 is award c
" because that r§ ,as inclusive
g follow: "Deljgat us with
or your own personal twist."
a manger scene or menorah
City Clerk Ieaudez stated the bast sonlenthe description can read "Examples
Chair LBwip moved Aiscussion onto the next category; opined changing the title
from `Enchanted Ehfty" to "Enchanted Entryway."
Liu 'I giiired. f Christmas should be removed from the title of
gist" to be inclusivity -minded.
Chair Lewin �ggestedleaafiging it from "Christmas with a Twist' to "Holidays
with a Twisfto ncompass Hanukkah, Kwanza, etc.
Deputy City Clerk Haworth stated the Commission might confuse residents by
overtng they "Christmas with a Twist' with the "Celebrating Tradition"; noted
there s o , i e a clear distinction between the awards.
Commissioner Duran concurred to keep it as "Christmas with a Twist' in the title
instead of using "Holiday with a Twist."
Regarding "The Spirit Award" (Marie Spadaro Christmas Castle Award), Chair
Lewin recommended dropping "The Spirit Award" and just naming it "Marie
Spadaro Christmas Castle Award" (Grand Prize).
Rosemead Beautification Commission
Regular Meeting
Minutes of November 14, 2018
Page 4 of
Deputy City Clerk Haworth provided a summary of the Commission's proposed
changes to the Award Categories.
ACTION: Moved by Commissioner L. Liu and seconded by Commissioner Duran
to approve the award categories as amended. Motion was carried out by the
following vote AYES: Duran, Lewin, C. Liu, L. Liu, Oceguera ABSENT: None
C. Gift Options for the Winners of the Holiday Decoration
Recommendation: That the Beautification
option to proceed with.
City Clerk Hernandez displayed 11
Decoration Awards; stated the Coni
each of the award recipients or only,
(Grand Prize) recipient.
Chair Lewin noted Option 11 could be
snow globe.
Commissioner Duran
expressed interest in (
Liu
stated
all
staff on which gift
for
Marie Spadaro
as it has an
of the Holiday
an ornament to
s Castle Award
to have the snow globe as the grand prize;
nament as if, § ped as a house.
3rnammtt ust be the same?
iowledge, only the grand prize received an
ived a poinsettia.
C Lewin c red iu pev�ou s ygar's all participants received a poinsettia and
get �� mand thy, nd prize uh'e only one that received an ornament; opined
the Co ei sh keep m nand if we give ornaments to all recipients, some
of the vvr s will re
Clerk He&;mdez AZted she is waiting to hear back from local businesses to
F they will WAansor the event by donating gift cards or a gift basket.
Vic e CFijr guera indicated support for Option 8, a teardrop ornament or Option
4, a rou�ped glass ornament with the menorah.
Chair Lewin inquired if the Commission would like to proceed with Option 8 for
all the categories and give staff the discretion to choose which icon to use for each
respective ornament.
By consensus, the Commission selected Option 8 to present to all award recipients
along with poinsettias and a gift card, with the grand prize receiving a snow globe.
Rosemead Beautification Commission
Regular Meeting
Minutes of November 14, 2018
Page 5 of 7
ACTION: Moved by Commissioner L. Liu and seconded by Vice -Chair Oceguera
to have staff proceed with Option 8 (teardrop ornament), poinsettias and gift cards
for all award recipients, with the grand prize to also receive a snow globe. Motion
was carried out by the following vote AYES: Duran, Lewin, C. Liu, L. Liu,
Oceguera ABSENT: None
D. Nominations and Scoring System
Senior Management Analyst Piatt provided an
Holiday Decoration Awards; emphasized it
Commissioners to provide their responses in t
Commissioner Larry Liu inquired if the
be''/z points.
Senior Management Analyst Piatt .asserted '/2 po
however, not'/4 points.
Chair Lewin noted the Marie Spadaro a
scored category, rather rt;w{oµld be the average
He mentioned it would be*lpful if the Commigs:
so that residents are not alAii d while we are out
scoring sheet for the
cial to staff for the
be Wh'ple, points or if they could
would be aable to use,
Castle Award would not be a
: from the other four categories.
gets received their name badge
in¢:decorated houses.
City Clerk. mandez emphasized tf is , nsL practit—e if everything is brought
through s ;residents do not., _ as if e,being solicited; stated staff will
send.letEers to all prgspective nominees once received by the Commissioners.
Commission use $50 to place an ad on
electronically as well.
City emand reiterated'we plan to utilize the City's social media venues
such as book, I�grain, Twitter, etc.; stated we can also be proactive by
handing out , yers at the Cl tistmas Tree Lighting and Dinner with Santa events.
divided the Area Watch map as follow:
!Area 1 ice -Chair Oceguera
• s,. and 4
— Commissioner C. Liu
• 1Ps 5 and 6
— Chair Lewin
• Areas 2 and 9
— Commissioner L. Liu
• Areas 7 and 8
— Commissioner Duran
Chair Lewin requested to add an urgency item for a Discussion of Calendar be
added to tonight's agenda.
ACTION: Moved by Chair Lewin and seconded by Vice -Chair Oceguera to
approve adding an urgency item to discuss the Commission Calendar. Motion was
Rosemead Beautification Commission
Regular Meeting
Minutes of November 14, 2018
Page 6 of 7
carried out by the following vote AYES: Duran, Lewin, C. Liu, L. Liu, Oceguera
ABSENT: None
Chair Lewin shared that he previously made a master calendar to assist the
Commission in preparing for events throughout the year such as the Holiday
Decoration Awards or Civic Pride Day; emphasized its importance as it keeps the
Commission on track with tasks and priorities.
City Clerk Hernandez clarified a decision does not bai o be made tonight, staff
can work on the previous master calendar to present'at th'e January Commission
meeting.
By consensus the Commission directed stat to work,�p t the master calendar of
events to review at the January Commrssi6neeting.
5. ADJOURNMENT
Chair Lewin adjourned the regular meeting at
the Beautification Commissiorkwill have a sp,
p.m., in the Rosemead Communecreatioj
Rosemead Beautification Commission
Regular Meeting
Minutes offovember 14, 2018
Page 7 of 7
approved at tonip meeting,
on December 19 2018, at 6:30
rth Deputy City Clerk