RFP 2019-10 - Freeway Corridor Mixed-Use Overlay Zone and CEQA Analysis/Report
REQUEST FOR PROPOSAL NO. 2019-10
FREEWAY CORRIDOR MIXED-USE OVERLAY ZONE AND CEQA
ANALYSIS/REPORT
SUBMITTALS:
Three (3) bound copies and one (1) electronic PDF file on a flash drive of the
proposal in sealed envelope(s) must be received by
the City of Rosemead’s City Clerk’s Office by
no later than Wednesday, August 21, 2019 at 5:00 p.m.
CONTACT PERSON:
Lily Valenzuela, Planning & Economic Development Manager
City of Rosemead
8838 E. Valley Boulevard
Rosemead, California 91770
(626) 569-2142
ltrinh@cityofrosemead.org
PROPOSALS RECEIVED AFTER THE TIME AND DATE STATED ABOVE SHALL NOT BE
CONSIDERED. FACSIMILE AND E-MAIL PROPOSAL WILL NOT BE ACCEPTED.
INQUIRIES: Direct questions for clarification on Request for Proposal
documents to Lily Valenzuela, Planning & Economic
Development Manager at (626) 569-2142 or
ltrinh@cityofrosemead.org
MODIFICATIONS: Any modification of this Request for Proposal will be
provided to consultants who request notification of any
modifications.
ISSUANCE DATE: July 29, 2019
City of Rosemead – Freeway Corridor Mixed-Use Overlay Zone Request for Proposal No. 2019-10
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Freeway Corridor Mixed-Use Overlay Zone
INTRODUCTION
The City of Rosemead is seeking proposals from qualified land use planners, urban designers
and environmental professionals interested in providing consulting services for the preparation
of the Freeway Corridor Mixed-Use Overlay Zone. The City would like to create a new mixed-
use development overlay to areas along the Interstate 10 (I-10) Freeway corridor on- and off-
ramps within the City limits. The project will include preparation and completion of project
related General Plan, Zoning Code, and Zoning Map amendments. In addition, the project will
also include the preparation of all applicable environmental studies.
BACKGROUND
The City of Rosemead is a suburb located in the San Gabriel Valley, 10 miles east of downtown
Los Angeles. It is bounded on the north by the cities of Temple City and San Gabriel, on the
west by Monterey Park, Alhambra, and the unincorporated Los Angeles County community of
South San Gabriel, on the south by Montebello, plus by El Monte and South El Monte on the
east. The City is 5.5 square miles (2,344-acres) in size.
Rosemead is a working-class suburb with a diverse population base. According to the 2010
Census, the City had a population of 53,764. The estimated makeup of the City was 4.7% White,
0.3% African American, 60.3% Asian, 33% Hispanic/Latino (of any race), and 0.7% Non-Hispanic
Other. As a substantially built-out city, Rosemead only added 259 residents to its population
during the last decade (2000-2010).
Rosemead operates under the Council/Manager form of government. The City Council is
elected at large to four years, overlapping terms. The Mayor is elected by a majority vote of the
City Council and rotates each year. The City Manager is appointed by and serves at the pleasure
of the City Council. Gloria Molleda has serves as City Manager since 2018.
The Community Development Department serves under the direction of the Director of
Community Development, Ben Kim. The Community Development Department combines the
functions of Planning, Building & Safety, Economic Development, Housing, and Code
Enforcement.
City of Rosemead – Freeway Corridor Mixed-Use Overlay Zone Request for Proposal No. 2019-10
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PROJECT OVERVIEW
The I-10 Freeway is a major east-west freeway that traverses many cities. The City of
Rosemead is bounded by New Avenue on the west and Rosemead Boulevard on the east.
Important exits include New Avenue, Del Mar Avenue, San Gabriel Boulevard, Walnut Grove
Avenue, and Rosemead Boulevard.
The City’s General Plan Land Use Element outlines goals and policies that address preserving
and encouraging a variety of commercial, industrial, and residential activities and revitalizing
underperforming commercial corridors. One of the plan’s action items calls for encouraging,
whenever appropriate, land use conversion from marginal commercial, industrial or residential
uses to mixed-use development along major arterials in areas of the City designated for Mixed-
Use Residential/Commercial.
The existing development pattern along the I-10 freeway corridor on- and off- ramps within the
City limits (“project area”) is office, strip commercial, auto-oriented businesses (auto-repair,
auto service stations, etc.), single and multi-family residential, hotels, and places of religious
assembly. It is envisioned that the Freeway Corridor Mixed-use Overlay Project will transform
the outdated project area to a multimodal, multi-use area that features strategically placed
mixed-use developments between the stretches of diverse commercial uses. The incorporation
of mixed-use development will also encourage new residential development.
The development of the Freeway Corridor Mixed-Use Overlay Project will streamline both the
development approval process and California Environmental Quality Act environmental review
process. The City anticipates utilizing Senate Bill 2 grant funds to hire a planning consultant to
assist staff in developing the Freeway Corridor Mixed-Use Overlay within the project area. The
estimated award amount for Rosemead is $160,000 (small localities less than 60,000 people).
The consultant will study the estimated development potential of the planning area and
establish site planning, building, parking, architectural, and open space standards and
guidelines for development within the planning area. The planning consultant will also prepare
an environmental analysis/report per CEQA Guidelines Section 15168. This will facilitate the
CEQA streamlining under Section 15168(c) and (d) if projects are consistent and considered
later activities under the program. The overall goal of the Freeway Corridor Mixed-Use Project
is to streamline both the development process and the CEQA process by pre-entitling and
analyzing environmental factors in advance based on the estimated development potential
within the planning area. This will streamline the entire process by eliminating the need for
project-specific reviews.
City of Rosemead – Freeway Corridor Mixed-Use Overlay Zone Request for Proposal No. 2019-10
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Task 1: Initial Reconnaissance, Project Kick-off, and Work Program Refinement
This initial task is intended to accomplish several important first steps in the work program,
including the following:
• Establish communication links and protocol with City staff,
• Establish an understanding of information sources,
• Finalize the project schedule and milestones with staff, and
• Act as a discovery process looking at the existing General Plan, Zoning Code and Map,
related Design Guidelines, City’s Strategic Plan, and any other necessary information.
Task 1.1: The City will meet with the selected Consultant to review the scope of work
and make draft refinements.
Work Product: Attendance by Consultant; refinements to Scope of Work, Final Scope of
Work prepared by Consultant.
Task 2: Existing Conditions, Issues, Opportunities, and Challenges
Task 2.1: Review existing General Plan, Zoning Code, Zoning Map, Strategic Plan and
Other Background Information.
The initial phase of the planning process will involve data collection and analysis to:
1. Identify all State and Federal laws, that need to be addressed,
2. Identify any necessary General Plan Amendments (e.g. Amendments to the Land
Use Element, Circulation Element, Resource Management Element, etc.) and
Zoning Code and Zoning Map Amendments that need to be completed as part of
the work program,
3. Provide a thorough understanding of the regulatory framework,
4. Provide an inventory of the existing land use and circulation conditions, and
5. Provide insight into the social and economic character of the project area.
Based on the initial data collection effort, an analysis of existing conditions will be
compiled. The analysis will present a description of existing conditions and will analyze
the information to identify potential issues, opportunities, and challenges.
During this phase, the consultant will provide three real-life examples of similar projects.
Each example shall be analyzed for its effectiveness and applicability to the Freeway
Corridor Mixed-Use Overlay Project.
Resources include:
• City of Rosemead General Plan
• City of Rosemead Zoning Code and Zoning Map
• Garvey Avenue Master Plan
• City of Rosemead Strategic Plan
• City GIS data
• Final EIR (FEIR) for the 2008 City of Rosemead General Plan Update and
Addendum to the FEIR certified on April 13, 2010 for the 2010 General Plan
Amendment
City of Rosemead – Freeway Corridor Mixed-Use Overlay Zone Request for Proposal No. 2019-10
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• Public Works and Engineering Resources: Pavement Management Plan, Street
Tree Inventory and Planting Plan, Climate Study/Greenhouse Gas Inventory, and
Public Improvement Plans
Work Products:
• Background report describing existing conditions in the study area and
identifying issues that must be addressed
• Summary of similar successful projects
Task 2.2: The City will meet with the selected Consultant to review the background
report and discuss important issues to be addressed in the project.
Task 3: Freeway Corridor Mixed-Use Overlay Zone Preparation (including any required
amendments to City’s General Plan, Zoning Code, and Zoning Map)
Based on the information collected during previous tasks, the Freeway Corridor Mixed-Use
Overlay Zone will be drafted. Any necessary General Plan, Zoning Code, and Zoning Map
amendments will be prepared by the consultant and will be adopted as part of the adoption
process. At a minimum the Freeway Corridor Mixed-Use Overlay Zone shall include the
following:
• Goals and Implementation Measures
• A Description of the Planning Process
• Opportunity Sites - Based on an inventory of existing uses, the plan will identify
underutilized or vacant sites whose location, size or surrounding uses, provide the
opportunity for them to be designated as opportunity sites. For each opportunity site
the following shall be prepared:
o Individual maps illustrating area boundaries and parcel-specific land use
designations
o A brief description of the site characteristics that make an area an opportunity
site
o Illustrations and text describing the future vision for the site, including specific
preferred and alternative uses
• Land Use Element
o Land Use Plan
o Development Standards - These development standards will supersede the
existing zoning standards. They should be written clearly and concisely so that
they can be easily administered by City of Rosemead Community Department.
• Infrastructure Element
o Transportation and Circulation Plan
o Streetscape/Landscape Plan
o Utilities and Public Services/Facilities Plan
• Implementation, Financing and Phasing Element
o Capital Improvement Program
o Funding and Financing Program for Capital Financing and Maintenance (e.g.
recommended impact fees)
o Phasing Program
o Code Enforcement Program
City of Rosemead – Freeway Corridor Mixed-Use Overlay Zone Request for Proposal No. 2019-10
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In addition, to meeting legal and technical requirements, the Freeway Corridor Mixed-Use
Overlay Zone should be drafted so that it clearly illustrates how the planning area will be
designed, and how it will look and operate. The Freeway Corridor Mixed-Use Overlay Zone must
be written so that it can be understood not only by government officials or land developers, but
by community residents and business owners.
Work Products: Documents must be provided electronically.
Two Administrative Review Drafts, one Public Review Draft and final document should be
scheduled and budgeted
Task 4: Prepare CEQA Documentation
Prepare an Initial Study and appropriate CEQA studies/reports in compliance with the California
Quality Act (Public Resources Code 21000-21177) and CEQA Guidelines (California Code of
Regulations. Title 14. Division 6. Chapter 3. Section 15000-15387). The environmental review
must be an integral part of the planning process and prepared concurrently with the Freeway
Corridor Mixed-Use Overlay Zone project.
Work Products. (Documents must be provided electronically.)
• Initial Study – An Administrative Draft should be scheduled and budgeted.
• Notice of Preparation - An Administrative Draft and a Public Review Draft should be
scheduled and budgeted.
• Scoping Meeting - The consultant will be responsible for facilitating and documenting
the scoping meeting.
• All applicable CEQA studies/reports
• Notice of Determination - A Notice of Determination must be prepared and filed in
accordance with the California Environmental Quality Act and CEQA Guidelines.
Task 6: Freeway Corridor Mixed-Use Overlay Zone Adoption.
The Freeway Corridor Mixed-Use Overlay Zone and CEQA studies/reports will be considered by
the Rosemead City Council and Planning Commission. The consultant will primarily be
responsible for the presentation, including responding to questions and concerns of City
Council or Commissioners. The consultant will also be responsible for incorporating necessary
changes into the final documents.
Work Products. Documents must be provided electronically. For each document, an
Administrative Draft and final document should be scheduled and budgeted. Work products
include:
• Public Hearing Notices, including required posting, mailing, and filing
• Staff Reports, Ordinance(s), and Resolution(s)
• Meeting attendance at up to five public hearings (Planning Commission and City
Council)
• Matrix or table recording any changes to the Public Review Draft recommended by the
Planning Commission
• An Administrative Draft of the Final Freeway Corridor Mixed-Use Overlay Zone and
other related Land Use documents
• Final Documents
City of Rosemead – Freeway Corridor Mixed-Use Overlay Zone Request for Proposal No. 2019-10
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FIRM QUALIFICATIONS
In selecting one firm to provide these services, the City of Rosemead seeks the following
qualifications:
1. Education, experience, and background in environmental consulting.
2. Qualifications of the Proposal Team. Has the firm been in this type of business for a
reasonable length of time? Are referenced prior consulting engagements clearly related
to the scope of services desired? Were clients of this firm satisfied that they received
high quality professional work?
3. Adequacy of the consultant’s staff to perform the work, including sufficient depth of
staff to ensure completion in the event the assigned principals or project managers are
unable to perform their duties.
4. Outstanding communication and work skills, including the ability to work in a team
environment within a demanding public atmosphere.
5. Documentation of errors and omissions insurance, other insurance as required by City
policy, and equal employment opportunity as required by law.
6. For continuing services subject to annual renewal, willingness to participate in an annual
cost-effectiveness and performance evaluation in writing by the City’s Finance Director
and Community Development Director prior to contract renewal.
PROPOSAL REVIEW
Selection will follow these steps:
1. Proposal Review: Upon receiving a satisfactory number of proposals, candidates and
firms will be evaluated by Community Development personnel. If needed, the best-
qualified firms will be invited to participate in an interview.
2. Interview: If needed, a panel consisting of at least three (3) staff members from the City
of Rosemead will interview firm/s. Each firm will be given an hour’s space, with the first
10 minutes allocated for a brief presentation. Work samples are encouraged; fancy
audio-visual presentations are discouraged.
3. Professional Services Agreement: Upon identification of a preferred provider, the
Director of Community Development or his/her designee will request a Professional
Services Agreement subject to negotiation of precise work program, terms of payment,
and other City requirements.
PROPOSAL CONTENTS
All proposals shall include the following material:
1. Contact Information: name, address and contact information including fax, e-mail and
other means of reaching the firm.
City of Rosemead – Freeway Corridor Mixed-Use Overlay Zone Request for Proposal No. 2019-10
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2. Firm Profile: including size and organization, rates, functions and capabilities, and firm
philosophy.
3. Relevant Experience and Skills: focusing on the specific needs identified in this proposal,
including a description of at least three (but no more than six) prior assignments of the
firm during the past five years in which services similar in scope to those outlined in this
RFP. Each description must be limited to one page. For each of these prior
assignments, provide the following:
a. The name of the organization, mailing address, contact name and telephone
number. The dates during which the services were performed.
b. A summary of the products delivered for the contracted work.
4. Project Approach, where applicable, including an outline of how services would be made
available to the City.
5. Project Team, including precise designation of responsible principals and project
manager handling day-to-day work program; names and resumes of back-up personnel
supporting the project manager; and designation of an alternate project manager in the
event illness or other occurrence prevents the project manager from overseeing the
contract.
6. Resumes of Key Project Personnel demonstrating experience and capabilities in the
subject areas requested.
7. Documentation of Recent Projects specifically addressing the types of work products
and activities contained in the request for proposals; the budget employed; references
or contacts currently available to answer City questions.
8. Current and Accessible References. References must have experience with the
particular individuals assigned rather than to the firm. Proposal should be clear and
correct with respect to what firm the respondent was with when performing the work.
9. Falsification of work experience by documenting projects not handled by the firm or
individuals will be grounds to eliminate the proposal from further consideration.
10. Cost breakdown. All proposers must provide an itemized spreadsheet documenting the
cost on a task-by-task basis for completing the entire project. Important, but not
necessary, items may be listed as “optional tasks.” The spreadsheet shall identify
personnel and the expected amount of time each team member will devote to each
task. The budget must be all-inclusive with overhead and/or reimbursable expenses
identified for each task. Hourly rates shall be included for all project team members.
11. Timeline. A detailed timeline should be provided for the project.
City of Rosemead – Freeway Corridor Mixed-Use Overlay Zone Request for Proposal No. 2019-10
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DOCUMENT SUBMITTALS
The sole source of contact regarding this RFP is Lily Valenzuela, Planning & Economic
Development Manager, at (626) 569-2142 or by email at ltrinh@cityofrosemead.org.
1. To be considered, please submit three (3) bound copies of your proposal and one (1)
unbound reproducible copy of the proposal in sealed envelope(s) that shall be clearly
marked:
“REQUEST FOR PROPOSAL NO. 2019-10
FREEWAY CORRIDOR MIXED-USE OVERLAY ZONE AND CEQA ANALYSIS/REPORT
DO NOT OPEN WITH REGULAR MAIL.”
2. All proposals must be received at the address below no later than 5:00 p.m. on
Wednesday, August 21, 2019.
3. All proposals received will be date and time stamped. Proposals received after the due
date and time will be returned unopened.
4. Proposals must be addressed to:
City of Rosemead
City Clerk’s Office
Attn: Ericka Hernandez, City Clerk
8838 E. Valley Boulevard
Rosemead, California 91770
Faxed or e-mailed proposals will not be accepted. Hand carried proposals will be accepted
before the response due date and time at the address above during normal business hours of
7:00 a.m. through 6:00 p.m., Monday through Thursday. Rosemead City Hall is closed on
Fridays.
ATTACHMENTS:
A. Zoning and Land Use Maps
B. Distribution List
City of Rosemead – Freeway Corridor Mixed-Use Overlay Zone Request for Proposal No. 2019-10
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Attachment “A” – Zoning and Land Use Maps
City of Rosemead – Freeway Corridor Mixed-Use Overlay Zone Request for Proposal No. 2019-10
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City of Rosemead – Freeway Corridor Mixed-Use Overlay Zone Request for Proposal No. 2019-10
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Attachment “B” – Distribution List
Civic Solutions
Attn: Tom Merrell
1235 N. Harbor Boulevard, Suite 101
Fullerton, CA, 92832
Phone: (949) 489-1442
Fax: (949) 240-8068
Email: merrell@civicsolutions.com
D&J Municipal Services, Inc
21680 Gateway Center Drive, Suite 110
Diamond Bar, CA, 91765
Phone: (877) 396-6984
Fax: (909) 396-7634
Email: Daniel@djengineering.com
EIP Associates
Attn: Teri Vitar
12301 Wilshire Blvd., Suite 430
Los Angeles, CA 90025
Phone: (310) 268-8132
Fax: (310) 268-8175
Email: tvitar@eipassociates.com
Comprehensive Planning Services
Attn: Joann Lombardo
2916 Clay Street
Newport Beach, CA 92663
Phone: (949) 243-5274
Email: joann@jalcps.com
RBF Consulting
Attn: Collette L. Morse
14725 Alton Parkway
Irvine, CA 92618-2027
Phone: (949) 855-3653
Fax: (949) 837-4122
Email: cmorse@rbf.com
Kendall Planning & Design
2502 California Avenue
Santa Monica, CA, 90403
Phone: (310) 586-1557
Email: alison@kendallplanning.com
MIG | Hogle Ireland
Attn: Christopher Brown
1500 Iowa Avenue, Suite #110
Riverside, California 92507
Phone: (951) 787-9222
Parsons Brinkerhoff, Inc.
444 South Flower Street
Los Angeles, CA, 90071
Phone: (213) 362-9470
Email: smithso@pbworld.com
PMC
21171 S. Western Avenue, Suite 200
Torrance, CA, 90501
Phone: (310) 224-4500
Fax: (559) 320-5772
Email: proposal@pmcworld.com
The Planning Center
1580 Metro Drive
Costa Mesa, CA, 92626
Phone: (714) 966-9220
Fax: (714) 966-9221
Email: pfahy@planningcenter.com
URS Corporation
915 Wilshire Blvd., Suite 700
Los Angeles, CA 90017-9491
Phone: (213) 996-2200
Fax: (213) 996-2458
Email: dev_vrat@urscorp.com
ECORP Consulting, Inc.
Attn: Kathy Kondor
1801 East Park Court Place
Building B, Suite 103
Santa Ana, CA 92701
Phone: (909) 307-0046
Fax: (909) 307-0056
Email: ecorp@ecorpconsulting.com
City of Rosemead – Freeway Corridor Mixed-Use Overlay Zone Request for Proposal No. 2019-10
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PCR Services Corporation
233 Wilshire Blvd., Suite 130
Santa Monica, CA 90401
Phone: (310) 451-4488
Fax: (310) 451-5279
Email: b.barakett@pcrnet.com
T&B Planning, Inc.
Attn: Tracy Zinn, AICP
17542 East 17th Street, Suite 100
Tustin, CA 92780
(714) 505-6360 Ext. 350
Phil Martin & Associates
Attn: Phil Martin
4860 Irvine Boulevard, Suite 203
Irvine, CA 92620
Phone: (949) 454-1800
Fax: (949) 454-1801
Email: pmartin@philmartinassociates.com
SWCA Environmental Consultants
150 South Arroyo Parkway, 2nd Floor
Pasadena, CA 91105
Phone: (626) 240-0587, EXT 6633
Fax: (626) 240-0607
Email: msullivan@swca.com
Rincon Consultants, Inc.
Attn: Joe Power
180 N. Ashwood Avenue
Ventura, CA 93003
Phone: (805) 644-4455, EXT 12
Email: jpower@rinconconsultants.com
UltraSystems Environmental |
WBE/DBE/SBE/WOSB
16431 Scientific Way
Irvine, CA 92618
Phone: (949) 788-4900
Fax: (949) 788-4901
Ganddini Group, Inc.
550 Parkcenter Drive, Suite 202
Santa Ana, CA 92705
Phone: (714) 795 3100
LSA Associates, Inc.
Attn: Kent Norton
1500 Iowa Avenue, Suite 200
Riverside, CA 92507
Gruen Associates
Attn: Director of Planning, Adam Maleitzke
6330 San Vicente Boulevard, Suite 200
Los Angeles, California 90048
Chambers Group, Inc.
5 Hutton Centre Drive, Suite 750
Santa Ana, CA 92707
Phone: (949) 261-5414
Fax: (714) 545-2255