BC - Item 3A - Discussion of Virtual Holiday Decoration AwardsROSEMEAD BEAUTIFICATION
COMMISSION STAFF REPORT
TO: THE HONORABLE CHAIR AND COMMISSION
FROM: ERICKA HERNANDEZ, CITY CLERK
DATE: OCTOBER 14, 2020
SUBJECT: 8TH ANNUAL VIRTUAL HOLIDAY DECORATION AWARDS
SUMMARY
The Beautification Commission will discuss the award categories and gift options for the 8th
Annual Holiday Decoration Awards.
DISCUSSION
The Holiday Decorations Awards will be held virtually due to the COVID-19 Pandemic and
to adhere to Executive Orders from Governor Newsom's Office and County of Los Angeles
Health orders.
To begin preparing for the 8th Annual Virtual Holiday Decoration Awards, the Beautification
Commission will discuss the award guidelines (Attachment A) and gift options (Attachment C).
Historically, the Holiday Decoration Awards also include a recognition reception for
participants. This year, the recognition will be held virtual via zoom during a special
Beautification Commission meeting in December.
The Holiday Decoration Awards invites Rosemead residents and local businesses to submit
nominations to the Beautification Commission, showcasing their civic pride and holiday spirit.
The Beautification Commission will judge participants on four categories with the grand prize to
be awarded the Marie Spadaro Christmas Castle Award.
STAFF RECOMMENDATION
That the Beautification Commission discuss and provide direction on the 8th Annual Holiday
Decoration Awards categories and prize choices.
Beautification Commission Meeting
October 14, 2020
Page 2 of 2
FISCAL IMPACT
The City does not fund the Holiday Decoration Awards event. The Commission will seek
donations from local businesses to assist with the ability to provide prizes to the winning
participants. The event will be virtual this year; City staff anticipate a minimal expense of $600
towards prizes.
PUBLIC NOTICE PROCESS
This item has been noticed through the regular agenda notification process.
Prepared by:
________________________
Ericka Hernandez, City Clerk
Attachment A: 2019 Holiday Awards Guidelines
Attachment B: 2019 Holiday Decoration Award Flyer and Application
Attachment C: Prize Ornament Ideas
Attachment A
2019 Holiday Award Guidelines
City of Rosemead
Holiday Decoration Awards Guidelines
•Only residences and non-residences, including businesses and non-profits, excluding City facilities,
within the City of Rosemead are eligible for nomination.
•Nominees must have no active code enforcement or other related issues with the City of Rosemead.
•City of Rosemead employees including Councilmembers, appointed officials and their immediate
families are not eligible.
•To be eligible, a prospective nominee (or nominator of same) must submit a completed official
application form signed by the prospective nominee not later than 5:00 p.m. on the designated due
date as determined by the Beautification Commission.
•Scoring and photography will take place on the dates indicated in the announcement. Nominees
should have their decorations completed and lit (as appropriate) from 6:00 p.m. to 10:00 p.m. on
those days.
•The winners will be determined by the highest average score in each of the categories, except for
the Marie Spadaro Christmas Castle Award (MSCCA), which is not scored separately, and will be
determined by the highest overall average among all other categories combined. In the event of a
tie in any category, the winner will be chosen by a majority vote among all Beautification Commission
members present at the December meeting.
•No nominee shall win in more than one category.
•Awards will be distributed at a special reception for the nominees held at the Rosemead Community
Recreation Center (3936 N. Muscatel Ave.) the Friday evening of the week following the close of
nominations. (Winners not attending will be notified by phone the following Monday and can pick up
their prizes at City Hall (8838 E. Valley Blvd.). Council recognition for the winners will follow at the
first meeting in January.
•The Award categories and their descriptions shall be as follows:
❖Enchanted Entryway - Show your spirit with a warm holiday welcome to your home. We’re
looking for inviting doors and entryways that set the tone for the holidays.
❖The Festivity Award - Cultures around the world celebrate festivals of light in winter. Dazzle
and delight us with lights that capture the warm glow of the holidays.
❖Celebrating Tradition – Winter celebrations worldwide make the season special. Delight us with decorations that honor cultural and religious traditions or your own own personal
twist. Examples include a manger scene, menorah or kinara.
❖Christmas with a Twist - This category encourages a whimsical theme especially geared
toward children. Be creative. Think about what would have thrilled you when you were a child.
❖The Spirit Award (Marie Spadaro Christmas Castle Award) - Who brought out the holiday
spirit the best? Think sleigh bells, candy canes, evergreen wreaths, Currier and Ives. This is
our grand prize, based on scores in all other categories.
Attachment B
2019 Holiday Award Flyer and Application
Holiday Decoration
Awards
For more info, please contact Natalie Haworth
at (626) 569-2100 or visit www.cityofrosemead.org.
APPLICATIONS ACCEPTED NOV. 14 - DEC. 11 TH
The Festivity
Award
Celebrating
Tradition Award
Christmas with a
Twist Award
Enchanted
Entryway Award
Marie Spadaro
Christmas Castle Award
(Grand Prize)
GE T INTO THE HOLI DAY SPIRIT BY NOMINATING YOURS,
A NEIGHBOR'S, OR BUSI NESS' PROPER TY THAT HELPS
MAKE ROSEMEAD A LITTLE MERRIER A ND BRIGHTER!
HOLIDAY DECORATION
AWARDS
The City of Rosemead is about to get a little merrier and brighter.
Get into the holiday spirit by participating in the 7th Annual Holiday Decoration Awards.
Contestant Information (Please print)
Name: __________________________________________ Phone #: _________________________________
Address: __________________________________________ Type of Property: □ Residence □ Commercial
AWARD CATEGORIES: Enchanted Entryway * The Festivity Award * Celebrating Tradition Award
* Christmas with a Twist * The Marie Spadaro Christmas Castle Award (Grand Prize)
___________________________________________________
➢ Application Period: November 14th through December 11th, by 5:00 p.m.
Please submit your Holiday Decoration Awards Application to Natalie Haworth, Deputy City Clerk, no
later than December 11, 2019, 5:00 p.m., by email nhaworth@cityofrosemead.org, in person, or by
mail (8838 E. Valley Blvd., Rosemead, CA 91770).
➢ Judging Period: December 14th through December 16th
Properties must be decorated and ready to be viewed by the Rosemead Beautification Commission
(RBC) no later than December 14, 2019. To ensure your nominated property is seen at its best by the
RBC, please have all decorations and lighting turned on each evening between December 14th and
December 16th, from 5:00 p.m. - 10:00 p.m.
➢ Winners Announced: December 18th
All participants will be invited to attend the City of Rosemead Beautification Commission’s Special
Meeting on December 18th, as the winners of each category will be announced. The Holiday Decoration
Awards ceremony will immediately follow the meeting.
By signing this Application you agree to allow images of your home or business to be used in future promotions
for the City of Rosemead.
Applicant Signature Date
Holiday Decoration Awards Categories
Enchanted Entryway – Show your spirit with a warm holiday welcome to your
home or business. We are looking for inviting doors and entryways that set the
tone for the holidays.
The Festivity Award – Cultures around the world celebrate festivals of light in winter.
Dazzle and delight us with lights that capture the warm glow of the holidays.
Celebrating Tradition – Winter celebrations worldwide make the season special.
Delight us with decorations that honor cultural and religious traditions or your own
own personal twist. Examples include a manger scene, menorah or kinara.
Christmas with a Twist – This category encourages a whimsical theme. Be
creative. Think about what would have thrilled you when you were a child.
Marie Spadaro Christmas Castle Award (Grand Prize) – Who brought out the holiday
spirit the best? Think sleigh bells, candy canes, evergreen wreaths, Currier and Ives.
This is our grand prize, based on scores in all other categories.
Attachment C
Prize Ornament Ideas
PRIZE ORNAMENT IDEAS
Option 1: Option 2:
Option 3: Option 4:
Option 5: Option 6:
NOTE: Options 1, 2, 5 and 6, we can change the image (i.e. tree, snowman, candy cane, snowflake,
gingerbread man, wreath) for each award.