CC - Item 4B - Authorization to Attend the California Association for Local Economic Development Fundamentals of Economic Development Course - July 13-18, 1997 Sacramento 9 E M
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* CIVIC _ staqp0rt
TO: HONORABLE MAYOR
AND MEMBERS OF
ROSEMEAD CITY COUNCIL
FROM: FRANK G. TRIPEPI, CITY MANAGER
DATE: JUNE 10, 1997
SUBJECT: AUTHORIZATION TO ATTEND THE CALIFORNIA ASSOCIATION FOR
LOCAL ECONOMIC DEVELOPMENT FUNDAMENTALS OF ECONOMIC
DEVELOPMENT COURSE-JULY 13-18,1997 SACRAMENTO
Attached for your consideration is information regarding the aforementioned course.
This in-depth interactive course will discuss all aspects of economic development including
strategies, marketing, financing, and business retention. Attendees will work through a case
study on the "how to's" of business recruitment which should prove to be of great value to the
City of Rosemead.
RECOMMENDATION
It is recommended that the Rosemead City Council authorize the attendance of one staff member.
COUNCIL AGENDA
JUN 101997
ITEM No.
2
MAY 15 '97 06:55AM CALED 916 448 3811 P. 1
•
The California Association for Mut Nut
Local Economic Development The Fundamentals of Economic Development Course is all
presents,,, about just that ... FUNDAMENTALS. It is designed as an
introductory course for people whose responsibilities include
economic development assignments and who would like to
receive a professional certificate of completion in local eco-
nomic development.
A weekfullofeverything you ever wanted to know about
FUt1AI$tC 'tTj1CS
economic development. Take advantage of this in-depth in-
Ceogeatie
teractive opportunity to discuss all aspects of economic de-
velopment including strategies,marketing,financing, incen-
'AP MeatCc �r y � tives,business retention,business recruitment and resources.
Attendees will get a chance to work through a case study on
the how to's of business recruitment.
ACCREDITED The course instructors
American and presenters are prac-
• Economic tieing professionals in
Development local and state economic
gOFE;3SIONAL council
C �E8SION x development who bring
` =n'n=':> �•°,.:: ::.
_,_- -• �_,,:�% ,,_�, :,,:,;, P R OG RA great mix o
f knowl-
edge and practical expe-
1
XX` '� rience to the course insuring a large dose of reality. So if you
feel you need to know more about economic development,
•tlllsJ is your chance.., Come to Sacramento to learn and enjoy
a Local h;.:,.,.al E and most importantly, to receive a Professional Certificate
Economic Developn�ant of Completion in Local Economic Development.
D xx
d F U d LL
The Fundamentals of Economic Development Course is pro-
duced solely by CALED and is not affiliated with the Ameri-
can Economic Development Council (AEDC) Basic Course
-Program.
aubj 13-i
Q 1997
' CA The CaliforniaAssociation for Local Economic Development
(CALED)is a statewide professional association of economic
R____ 0 , i�L .n,.L,. 14464ita development practitioners organized in 1980toprovidesup-
r�{{�, port services to the economic development profession in Cali-
- fomia. This course is one of the many services CALED pro-
vides to the economic development community. For more
information on a full or associate membership, please con-
tact Molly Fairley at 916/448-8252.
. MAY 15 '97 06:55AM CALED 916 448 3811 p 2
%with • .
enthute-
,S�u�ud�y�,iu�y 1997
9:00 am
6:30 pm THE MARKETING PROCESS AND TACTICS
•
Reception/Orientation.., will include case study assignments Developing a Strategy ...Why ... How
... attendance is strongly encouraged • How to Position Your Product
• Effective Selling and Advertising
• Prospect Handling
Monday.July 14,1997 • Packaging the Proposal
8:30 am A Preview of'Ibday 12 noon Lunch will be provided. ,
9:00 am 1.00 pm
• THE BIG PICTURE(State/Local) MORE MARKETING... continued
• California's Economic History • Recruitment From A Site Locators Perspective
Yesterday... Today.,, Tomorrow • Regional Consortiums ...TeamCal;fornia
• Defining Local Economic Development and the State of
the Art in California 4:00 pm Trainers'Roundtable
12 noon Lunch will be provided. Thursday.,Luis 17.19_97
1:00 pm 8:30 am A Preview of Today
BUSINESS RETENTION
• Developing a Strategy 9.00 am
• Reaching Businesses CALIFORNIA GOVERNMENT'S ROLE
• Tactics and Tools `
• Incubators • A Statewide Perspective(Structure and Financing)
• The Regulatory Environment
Tesdav,7Av 15 i
• 12 noon Lunch will be provided.
8:30 am A Preview of Today
1:00 pm
9:00 am FINANCING/INCENTIVES/EVALUATION
STRATEGIC PLANNING: • Funding Resources (State/Federal/Private)
CREATING THE ROAD MAP TO SUCCESS • Enterprise Zones
• The What and Why of a Strategy • Local Funding Options and Incentives
O Strategy Design and Process • Fiscal Impact
• Results and Expectations of Process • Evaluating Results
• Managing Implementation
• Target Industry Studies 4:00 pm Tlainers'Roundtable
12 noon Lunch will be provided. Friday,July 18,1997
•
8:30 am A Preview of Today
/:00 pm
STRATEGIES STATE/LOCAL/REGIONAL 9:00 am
♦ The California Economic Strategy ECONOMIC DEVELOP
ationsMEN
• T ORGANIZATION
Regional Strategies • Regional Organizations
• Business Clusters as Thrgets • Collaborations and Partnerships
• What is an Economic Developer?
4:00 pm Trainers'Roundtable
12:00 noon Lunch will he provided.
•
tchatadavawy mum 1:00-3:30 pm CASE STUDY PRESENTATIONS
8:30 am A Preview of ay ACGR�DLTb
Tbd
P DG RAM
•
.. MAY 15 '97 06:56AM CALED 916 448 3811 P.3
•
..
:RegioL't t . . COM- hC
REGISTRATION IS LIMITED TO 50, ✓ The Globalization of the California Economy (Past,
SO SIGN UP EARLY! Present and Future)
✓ The Economic History of California: Gold Rush Then,
Please register me for CALED's Course. Now and Tomorrow
✓ The California Economic Development Professional
Name; V Strategic Planning:A Road Map to Success
✓ Perspectives on Economic Development, Impact
Title: _ Analysis,Development Strategies
✓ Marketing Tools and Methods,Regional Profiles,
Organziation: Industry Studies,Business Inventory, Recruitment
Process and Local Assistance
Address; ✓ Business Retention and Expansion
✓ Incubators
City/State/Zip: ,✓ The Economic Development Organization
Phone:
Fax: Affeatutet & UN
Only participants who attend all classes will receive credit
• Course registration fee is$475(CALED Member),$575 for the course. If illness or family emergency causes a par-
(Non-member) ...Breakfast and lunch is included daily.
• Course costs can be covered by Federal grants- if you ticipant to miss more than 10 percent of the class session,
have CDBG and EDA grants, contact your grant repre- .certificate of completion cannot be given.
sentative for clarification.
• Seating is limited, so sign up early. For dress,comfort is the word. However,Friday's Case Study
• No refunds will be given for cancellations, however, •
substitutions will be accepted at any time. Presentation requires professional attire.
'. '' 'wit '' -1-' ' -..
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The Fundamentals of Economic Development Course
p .. will
be held at the Radisson Hotel in Sacramento (Folsom), CA.
0 Check Enclosed(payable to CALED) Mention that you are attending the CALED Course and re-
ceive a special room rate of$80.00 plus tax, which includes a
Amount: full breakfast daily. For reservations,call the Radisson Hotel
at(916) 351-1500.
0 Check to follow
Mail payment and form to: 'T Of aweligee' 6 51U1.•• '`
CALED "...Just a note to thank you for the excellent presentation on
1010 F Street, Suite 100 "basic economic development"...The speakers and materials
Sacramento, CA 95814 will prove to be a valuable resource for me..."
Jane W. Harder, Old Monterey Business Association
nt1��t;,..,,? - "...The CALED Basic Course was well done and all at
• •CALED should be commended for the program..."
David Narevsky, City of Poway
1 If you have questions, or would like additional informa-
1 tion,please call CALED at 916/448-8252. "...I felt the Basic Economic Development Course program
and the week was time well-spent ... Hats off to CALED!"
L David Lane, County of Humboldt