MIG - RFP 2020-02 - Professional Strategic Planning Services V
FEBRUARY 6, 2020
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537 S. Raymond Avenue
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City of Rosemead 1 Professional Strategic Planning Services 1
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February 6,2020
Attn:Ericka Hernandez
City Clerk,City of Rosemead
City Clerk's Office
8858 E.Valley Blvd.
Rosemead,CA 91770
RE:Request for Proposal No.2020-02—Professional Strategic Planning Services
Dear Ms.Hernandez and Selection Committee Members,
Thank you for considering MIG,Inc. as your consultant to lead development of the City of Rosemead's 2020
to 2030 Strategic Plan.We believe that strategic planning can measurably improve cities and organizations to
better advance their missions and achieve desired outcomes,invigorating and uniting leaders,staff and
stakeholders around a clear and meaningful path ahead.MIG approaches each project as a strengths-based,
capacity building opportunity with products that go well beyond the plan document itself—with clarity,
cohesion,and momentum for action. If selected,MIG will engage city council members,city staff and
commission members,residents,business-owners and other key stakeholders in authentic and consequential
conversations about constructing and operationalizing a visionary strategic plan for the next decade. Our
process will evaluate and build upon the city's previous goals and objectives and design a plan which provides
clear direction,supports cost savings,gets results and strengthens the City of Rosemead's commitments to
public service and fiscal responsibility.
MIG brings over 35 years of experience in engaging organizations and communities in Southern California
and nationwide in planning for future change,using a broad set of traditional and innovative tools.We bring
extensive expertise in working with cities and public agencies with complex operational structures and that
serve diverse communities. Our experienced team is best suited to work with you on this important initiative
based on the following qualifications:
• Proven track record in strategic planning that leads to desired change and actionable,operational plans.
• In-depth knowledge of change efforts with public agencies and municipalities through our innovative work
with clients locally,regionally,statewide and nationally.
• Local understanding of and experience with the city of Rosemead and the communities it serves.
• A collaborative approach that builds and deepens partnerships and support for implementation—from
start to finish.
I am a principal at MIG and an authorized representative of the firm. If you have any questions,please do not
hesitate to contact me (626) 744-9872 or esmeraldag@migcom.com or Stephanie Lane Pavon,Deputy
Project Manager(626) 744-9872 or spavon@migcom.com.We look forward to discussing our proposed
approach and workplan with you in more detail.
Sincerely,
(14;,(1d&,
Esmeralda Garcia
Principal
City of Rosemead I Professional Strategic Planning Services 3
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Addendum Acknowledgement
MIG acknowledges receipt of Addendum No.1 from the City of Rosemead dated February 4,2020,regarding
item#4 (Work Plan/Proposed Approach).
City of Rosemead I Professional Strategic Planning Services 4
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1. Proposal Summary
The City of Rosemead is embarking upon a MIG's four-phase planning process is rooted in
process to develop a new strategic plan for the the community values determined by the city of
next decade and seeks an experienced consultant Rosemead during its last plan: those of honoring
to manage its strategic planning process.This tradition,embracing diversity and leaning into the
strategic plan will serve as a roadmap for future. In Phase One of the process,MIG will
implementing Rosemead's ongoing vision as a build a situational analysis of the city,by engaging
leader in service provision and continuous city leaders,community and business
improvement and will be a framework for setting representatives and other stakeholders in
city council and budget priorities in the coming conversations about the past,current and future
years. trends affecting Rosemead,and collecting key
issues and priorities which should be addressed
Rosemead is a diverse,working-class city,which during the planning process.MIG will produce an
prides itself on its small town feel and environmental scan report which compiles these
commitments to quality public services and fiscal initial findings and will set the foundation for
responsibility. Key themes which unite city council building the strategic plan.
members,staff,residents and other stakeholders
in the city include financial sustainability,public In Phase Two,MIG will coordinate activities
safety,transparency and good governance, with city leadership and with the broader
environmental stewardship and economic Rosemead community to build out the elements
development,and community beautification. of the strategic plan framework. In addition to
facilitating city leadership and stakeholder
In 2009,the Rosemead City Council developed a workshops to identify and refine a draft set of
strategic plan with broad community input that values,goals and objectives,MIG will organize a
described the collective vision and values of the "Community Innovations Forum"where
city and laid out five strategy areas to organize the Rosemead residents,business and property
city's objectives for the coming years.These owners,employees and other stakeholders can
continue to provide a framework for improving engage in discussions about the work of the city
and expanding city services and infrastructure, over the last decade,hear about best practices
promoting the city as a destination for business, from fellow stakeholders,community leaders and
and offering sound fiscal guidance for a contract practitioners from MIG and elsewhere,and
city with finite resources. provide feedback on what the values and priorities
of the city should look like going forward.We will
Recent changes in city leadership and the make sure this is an accessible and family-friendly
beginning of a new decade provide an opportunity event,translated into multiple languages,and
to revisit the themes and goals of Vision 2020 and provide a web-based option for community
imagine Rosemead forward into the next decade members to access after the forum.
to 2030.
Phase Three is about developing the plan.MIG
To imagine Rosemead forward to 2030,MIG will work with city leadership and convene a staff
proposes a strategic planning process which builds strategy team among those who will be
upon the collective vision and values of the responsible for implementing the work over the
community,includes cost-effective and innovative next decade and build and refine a set of strategies
hi-touch and hi-tech methods to reach and engage and timely implementation plans for the goals and
stakeholders,and relies on city leadership and objectives determined in phase two.
resident-experts to guide the goal setting process.
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MIG will use what we've learned regarding We bring a team of skilled facilitators with a track
outcomes,best practices and other guidance from record of building consensus and working
Rosemead's 2020 Strategic Plan period,from the in multicultural communities. Our recent work
community forum,workshops,and other sources guiding the city of Rosemead's General Plan
of feedback to build a plan which supports updates and the Garvey Specific Plan gives us
Rosemead's needs into the next decade. MIG will context regarding the city's diverse set of
organize a community festival to present the draft stakeholders and their multiple and sometimes
2030 Strategic Plan,including graphically rich diverging priorities.
displays highlighting key elements of the plan.
Materials and exhibits will be translated to In addition to our perspective and experience with
Chinese,Spanish,and Vietnamese. the city and in the region,we offer a customizable
tool-kit of outreach and engagement
After approval of the strategic plan,in the final opportunities.These include accessible and
Phase Four,MIG will work with the city to mobile-friendly digital materials to ensure we
design a timeline for progress reviews and check- reach a wide range of community members and
ins to update and revise the plan and related use an open and transparent process.And we
implementation.This strategic plan will remain a partner with organizations which augment our
living document in order to adapt with the city as expertise,including community-based
its priorities evolve over the next decade. organizations and vendors such as Lazar.
MIG focuses on deep and thoughtful engagement MIG embraces inclusivity and encourages
in strategic planning work. Our strategic planning stakeholder interaction in all our projects. For
facilitation methods expand beyond discussions of each endeavor—in planning,design,management,
strengths and weaknesses to engage city leaders communications or technology—our approach is
and stakeholders in aspirational goal setting rooted strategic,context-driven and holistic,addressing
within local needs and opportunities. social,political,economic and physical factors to
ensure our clients achieve the results they want—
on time and within budget.
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Key Personnel
TEAM COMMITTMENT
Our team was selected based on their expertise,passion for the project and capacity. Each member is
committed for the duration of the project and their current workload will not impact their availability to
successfully complete this assignment.Team members will not be removed without prior approval from the
City of Rosemead.
The chart below identifies the overall MIG Team structure and how our team will respond to specific project
needs.
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PROJECT MANAGEMENT
Esmeralda Garcia, Managing Principal Daniel lacofano,
Stephanie Lane Pavan, Deputy Project Consulting Principal
Manager
STRATEGIC PLANNING, FACILITATION
AND COMMUNITY ENGAGEMENT COMMUNICATIONS/TECHNOLOGY
Mark Sillings, Senior Strategic Planner Tim Carroll, Digital Media
Stephanie Lane Pavon Steve Kokotas, Technology
Donna Yeung-Gutierrez
The primary points of contact listed in this proposal are Esmeralda Garcia and Stephanie Pavan.
Esmeralda Garcia Stephanie Pavan
626-744-9872 x 301 626-744-9872 x315
esmeraldag@migcom.com spavon(lmigcom.com
MIG Pasadena
537 S.Raymond Avenue
Pasadena,CA 91105
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2. Profile of the Proposing Consultant
About MIG, Inc.
MIG,Inc.,improves,adapts and creates The depth of our expertise encompasses every phase
organizations,environments and tools for human of strategic planning—from vision to SWOT analysis
development.We are a community of designers, to strategy to implementation—combined with
planners,engineers,scientists and storytellers who exceptional skills in facilitation and consensus
engage people in creative problem solving and building.We offer strong research capabilities to
collective action.We believe that the environment leverage best practices and trends analyses for strategy
around us has a profound impact on our lives,and development and performance measurement.
this belief shapes the principles that guide our work:
MIG approaches each project as a strengths-based,
• The world needs an ecological perspective. capacity-building opportunity with results that go well
• Great projects add value beyond the project. beyond the plan document itself—with clarity,
• Communities can plan their own futures. cohesion and momentum for action.We emphasize
• Elegant design inspires new thinking. linking resource allocation to organizational values,
• All built work should be context driven. goals and objectives.We believe that strategic
planning can measurably improve an organization to
• Accessibility is always a given. better advance its mission and achieve its desired
MIG is at the forefront of innovation.We are leading outcomes,invigorating and uniting staff and
community around a clear and meaningful path ahead.
local,regional and national planning and design
initiatives to ensure accessibility and equity;engage,
educate and empower people through participatory
processes;create playful and inclusive communities;
reimagine streets and repurpose infrastructure;
revitalize cities and restore ecosystems;and promote
environmental stewardship by recognizing that the
health of the natural and built world is mutually
dependent.
For nearly four decades,MIG has worked closely with
clients throughout the United States to create
effective strategic plans for change and improvement.
Our dedicated staff has the background and
experience to develop and implement processes based
on a thorough exploration of lessons learned,existing
conditions,and future opportunities and trends.Our
experience cuts across a wide range of public,
nonprofit and private sector contexts,which
contributes to our breadth of knowledge,creativity
and contextual understanding.
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FIRM SIZE, STAFF,AND CLIENT BASE
MIG has over 260 staff in 15 offices nationwide.We
are a multidisciplinary firm that offers a full range of
services,including landscape architecture,
architecture,urban planning and design,civil
engineering,environmental analysis,placemaking,
communications,community-based planning,and
community outreach and engagement. Our work is
characterized by a dedication to quality,a flexible
approach,creativity in planning and design,and a
commitment to completing projects on time and
within budget.We have worked extensively with
public agencies,municipalities,and private entities
nationally and internationally on design and planning
for future change.
This project will be led out of our Pasadena office
with Esmeralda Garcia as Managing Principal and
Stephanie Pavon as Deputy Project Manager.They
will be supported by MIG professionals who have the
capacity to fulfill the needs of the project.
STRUCTURE AND ORGANIZATION
MIG is a California Corporation. It was incorporated
on April 5, 1990.There are 27 Principals across 15
offices nationwide,and 3 MIG Officers.
FINANCIAL STABILITY
MIG has no debt and has current assets 3.6 times
over current liabilities.
LITIGATION
MIG does not have any litigation currently or in the
past five years.
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3. Qualifications
Firm Capabilities
STRATEGIC PLANNING AND PROCESS DOCUMENTATION
ORGANIZATIONAL DEVELOPMENT For a strategic planning process to be successful and
MIG has worked closely with clients in assessing effective,a careful record must be kept of stakeholder
organizational structure and operations and concerns and issues.The purpose of documenting the
developing strategic action plans for change and plan process is to provide an ongoing record of
improvement.MIG develops and implements participants'comments and concerns to easily convey
processes based on a thorough exploration of lessons findings to Board members,staff,and decision
learned,existing conditions,and future opportunities makers in a comprehensive,yet easy-to-read manner.
and trends.MIG emphasizes collaborative thinking Participants will have visible proof that their opinions
and problem solving;linking resource allocation to were heard and considered.The summary documents
organizational values,goals,and objectives;and will also be valuable in future efforts,providing a
developing effective performance and progress foundation for organizational cooperation and joint
measures.Working with all levels of management and decision making on planning issues.
staff,MIG strives to ensure that everyone in the
organization understands the how's and why's of STRATEGIC COMMUNICATIONS AND
organizational change and strategic planning. Finally, GRAPHIC DESIGN
MIG approaches each project as an opportunity to MIG provides high-quality,written and graphic
build agency capacity. materials to document planning and design processes,
create multimedia outreach and informational
FACILITATION AND CONSENSUS materials,and develop training and implementation
BUILDING tools.We produce attractive and easy-to-understand
MIG has expertise in promoting collaboration and and use materials to help communicate complex
facilitating consensus.MIG is internationally concepts and issues to a wide range of audiences.Our
recognized for its facilitation expertise,developing experience includes brochures,news releases,display
and using innovative techniques to create an open boards,PowerPoint presentations,video and audio,
atmosphere in which different viewpoints can be interactive CDs,clickable PDF files,HTML
heard,acknowledged,addressed,and reconciled.We newsletters,and sophisticated flash products. Our
have helped diverse groups of public and private media and communications work crosses all media:
sector clients to resolve conflicts and work toward print,Internet,video,and multimedia.
common goals.We have facilitated thousands of
meetings,including citizens advisory groups,board
sessions, focus groups,management workshops,and
strategic planning retreats.
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Previous Experience
This section includes recent examples of MIG's successful strategic planning work with public agencies,transit
systems,cities and community college districts.These examples below show our strengths in working with complex
organizations and diverse groups of stakeholders to engage in collective visioning,build capacity and consensus,and
craft inclusive and action-oriented plans.All our projects have been completed on time and within project budget.
County of Los Angeles Department of Regional
Planning (DRP) Strategic Plan
Los Angeles County, CA
The County of Los Angeles Department of Regional In addition to a new DRP vision,mission,values,goals
Planning(DRP) Strategic Plan for 2015-2020 was the and objectives which were developed in collaboration
product of an inclusive 10-month planning process with staff and management,the new plan includes a set
involving DRP staff and representatives of the County of priority objectives identified as Overarching
Board of Supervisors,the Regional Planning Department Priorities.These 10 objectives were
Commission,other county departments,and members considered by DRP staff as those which would have the
of the development community.This plan represents a greatest positive impact on the overall organization and
coordinated approach to meet DRP priorities through its mission,if successfully accomplished.In addition,a
strategic actions and measures of its performance. set of corresponding performance measures were
developed consisting of outcomes measures and
The new DRP Strategic Plan was designed to address workload indicators.
several key challenges identified early in the planning
process.These included the need for DRP to utilize The resulting Strategic Plan provides DRP with a
creative,adaptable planning tools to retain the framework for action and the allocation of resources for
distinctive qualities of Los Angeles County communities accomplishing its overall mission and goals on behalf of
rather than applying a single template across the region. communities throughout the unincorporated areas of
Other significant issues included the desire to enhance Los Angeles County.
urban design in the unincorporated areas of Los Angeles Total Project Cost: $199,645
County to create more attractive,livable places, MIG Percent of Worlc 100%
developing a comprehensive approach to sustainability, Timeframe:Ten months,2014 to 2015
strengthening collaboration and communication,and Reference:Richard Bruckner. Former Director,
raising DRP's public profile,among other focus areas. 626-701-7911
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South Orange County Community College Blueprint Denver
District, Education Master and Strategic Plan
Orange County, CA
Derma; Colorado
MIG assisted the South Orange County Community Denver is experiencing unprecedented growth and is on
College District(SOCCCD)with the development of a pace to grow by another 150,000 new residents in the
next 20 years.The community is also responding to
long-range Education Master and Strategic Plan
(EMSP). As the largest of four community college significant changes,including the implementation of
districts in Orange County,California,SOCCCD serves regional rail,the legalization of cannabis,changing
transportation technology,and growing concerns about
nearly 42,000 students on multiple campuses.
affordability.
MIG created a process to assess the external and
internal environment of SOCCCD with the college A primary goal of the Blueprint Denver Plan Update is
district community and provide recommendations on to guide Denver's growth,address mobility with a
instructional and support programs to meet the forward thinking approach to multiple modes of
changing needs of the communities served by the transportation and lay out an equitable and resilient
district.Rather than one single planning report,the future for Denver over the next 25 years.It also charts a
EMSP consists of three distinct,aligned documents: the course for a more multi modal transportation system
SOCCCD District-Wide Strategic Plan,and Education that provides safe and convenient choices for all
Master Plans for Saddleback and Irvine Valley Colleges. residents.
The SOCCCD District-Wide Strategic Plan(DWSP) As an update of the City's 15-year-old plan for land use
provides a set of foundational institutional goals and and transportation,it directs how the city evolves,
measurable objectives,organized as a strategic ensuring that Denver neighborhoods feel and function
framework for the District and its two community in ways that makes life better and more enjoyable for
colleges.To develop the Strategic Plan,MIG facilitated those who live and work there.Extensive conversations
an extensive interactive plan development process that and engagement with stakeholders and residents helped
generated robust input from faculty,staff,students and determine how Denver should change into the future.
community stakeholders.MIG worked closely with a MIG designed and implemented an innovative
District-Wide Planning Council that provided guidance community engagement strategy that included an
and oversight. educational campaign translating technical planning
Highlights from public engagement activities included language and interactive activities for community
stakeholders that demonstrated tradeoffs in real time.
two days of workshops on both campuses,an onlineA
questionnaire for all SOCCCD stakeholders,and a d,MIG developed a board game used across the city
district-wide planning charette. During the charette, by community leaders,NGOs,community-based
stakeholders from both colleges and district organizations and other stakeholders to connect and
headquarters,working together in small discussion share their visions for mobility.
groups,assessed findings from an environmental scan Total Project Cost: $660,000
conducted by MIG to identify goals and objectives and MIG Percent of Worlc 52%
proposed strategies for achieving these goals. Timeframe:2016 to 2019
Total Project Cost: $322,905 Reference: David Gaspers,Principal City Planner,
MIG Percent of Worlc 100% 720-865-2936
Timeframe:December 2018 to March 2020
Reference:Device Inciong,District Director of
Research,Planning&Data Management,
949-582-4997
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LA County Department of Public Works (DPW) Orange County Transportation Authority
Strategic Plan (OCTA) Strategic Plan Orange County, CA
Los Angeles County, CA
The Orange County Transportation Authority(OCTA)
MIG worked with the executive team and managers of has a long history of delivering projects to keep Orange
the Los Angeles County Department of Public Works County moving.OCTA has broad responsibilities,
(DPW) to revise and update their existing strategic plan including transportation funding and planning,bus
to better fit the challenges and opportunities of the early operations,management of roadway construction,and
21st century.DPW envisioned the new strategic plan, toll road operation.With the passage of the renewed
and the initiatives stemming from it,as the most Measure M(M2),OCTA saw an opportunity to further
effective means for pro-actively responding to focus the agency through a first-ever performance-
increasing constraints created by the conflict between based Strategic Plan.
diminishing public resources and rising public
expectations. This plan,OCTA 2016,is designed to support ongoing
solid management practices and project delivery while
MIG facilitated a rapid-fire series of executive and equipping the agency to face new realities such as global
management team meetings over a six-month period warming legislation(AB32 and SB375),goods
that generated the content,structure,and appearance of movement,transit service"rightsizing"and workforce
the plan document. challenges,to name a few.The resulting plan,developed
on a fast-track schedule,is to be used in development of
The new strategic plan features many innovative
elements not found in other more typical strategic plans. the 2011-2012 budget and will create a"dashboard"of
key performance measures to be used across the agency.
Beyond vision,mission and values,it focuses on the
strategic issues and challenges identified as critical to the MIG's two-phase approach to developing the Plan was
future of the Department.And,the strategic plan has designed to foster an open atmosphere of cooperation,
been re-organized around the core services performed communication and collaboration among everyone
by DPW as they are perceived by the public-public engaged in the planning process,while systematically
buildings,waste management,water resources, generating the data,information,ideas and proposed
transportation,development services and emergency solutions required for informed decision-making.An
management,rather than organizing the strategic plan inclusive but fast-track process included a series of
around its departmental structure. outreach and research activities including stakeholder
MIG worked directly with DPW in the development interviews,surveys,and employee focus groups.
and continued refinement of quad sheets,which are The resulting performance-based plan employed a
envisioned as the core of the strategic plan. balanced scorecard approach,creating measurable
This simple,innovative performance management objectives in mobility,public service, fiscal sustainability,
reporting tool provides an at a glance focus on the stewardship and organizational excellence. OCTA has
priorities and performance of each program that can be implemented the plan across the agency,linking goals
applied to all levels of the organization. Quad sheets and directions for the Board of Directors,CEO and
offer staff a disciplined and systematic way to set departments. MIG and OCTA developed automated
meaningful targets,evaluate progress,and communicate reporting systems and an agencywide"dashboard"to
results. gauge progress toward achieving plan goals and link
employee performance and talent management
Total Project Cost:$181,250 programs.
MIG Percent of Work 100%
Timeframe:December 2010 to July 2011 Total Project Cost $296,820
Reference:Mark Pestrella,Director, MIG Percent of Work 80%
626-458-4002 Timeframe:July 2010 to January 2011
Reference:Alice Rogan,Interim Public Outreach
Manager,714-560-5577
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4. Work Plan and Proposed Approach to the history,current context,and future conditions for
Approach Rosemead. Our analysis of these documents will inform
our planning and engagement approach for the process,
MIG proposes a four-phased approach that will provide assist in defining a situational analysis,and contribute to
numerous opportunities for City Council,staff,and the our facilitation of discussions around the plan elements
Rosemead community to participate in in the Strategic and framework.
Planning process.The MIG team will design and
implement a meaningful process that focuses on MIG will conduct a significant number of engagement
community engagement and encourages thoughtful, activities during this phase that contribute to the
innovative thinking on the part of all participants.The research efforts,as well as begin to build Council,staff,
Strategic Planning process will be designed to elicit ideas and community ownership in the process and the future
and insights to inform community priorities that align plan. Individual stakeholder interviews with community
with the City Council's vision while improving representatives,business leaders,partner organizations
efficiencies. and additional stakeholders will provide insight into the
MIG will work closely with the City Manager's office to desired future of Rosemead,as well as key issues and
ensure the final strategic plan document is one that fully priorities that should addressed in the planning process.
conveys in a clear,concise,and compelling manner the
City's vision and goals that have emerged from the The outcomes of these initial activities will be compiled
planning process and the strategies and that will be in the Environmental Scan Report,which will set the
undertaken in the next ten-years to make that vision a foundation for developing the strategic framework—
reality.As a graphically-designed and action-oriented vision,mission,outcomes and goals. The
document,the Strategic Plan will be easy to read for the Environmental Scan Report will be shared at a City
public,while serving as a reliable resource for the City Council study session for their review and direction in
further
Council and staff. Each section of the Strategic Plan will development of the framework.
have an over-arching text narrative reinforced by the use
of photos,info-graphics,charts,and other illustrations Task 1.1: Background Research
as well as sidebar notes to highlight key ideas.The Rosemead staff will provide MIG with relevant
Strategic Plan will unfold as a story portraying where background research and documents.MIG will review
Rosemead is today,where it wants to be in the future, the documents and identify key findings that may be
and how it intends to get there.Accompanying the informative to planning for the future of Rosemead.
Strategic Plan will be a companion document,the MIG will summarize the findings in a memorandum.
Implementation Plan,that will serve as a practical,
action-oriented,implementation guide for staff. Deliverable:
■ Summary memorandum of key findings
Scope of Work
Task 1.2 Interviews(12)
PHASE I: ENVIRONMENTAL SCAN The City management team and MIG will identify
participants for one-on-one interviews to occur over
The first phase of the planning process integrates
findings from research on internal and external trends two days at Rosemead headquarters. The purpose of
and issues impacting Rosemead with aspirations and these sessions will be to identify strengths,issues,and
ideas provided by the City Council and management opportunities related to Rosemead'future as
team,and community.The process begins with a project experienced by stakeholders. Potential groups could
kickoff meeting with the City Manager and city include community leaders,cultural groups,civic
leadership to define objectives and desired outcomes, organizations,recreation advocates,business leaders,
education groups,arts organizations,and others.
and review the planning process.
Rosemead will extend the invitations to stakeholders
Rosemead staff will provide MIG with background and coordinate meeting rooms.MIG will summarize the
findindocuments that provide important background related in a memorandum.
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Deliverables: MIG will facilitate a discussion with Board members
■ Interviews and Focus Groups (12) -Supporting focused on their reaction to the report findings,as well
materials, facilitation and summary as their feedback and/or direction on the potential
memorandum elements in the framework.MIG will facilitate and
record the discussions using"facilitation graphics,"on
Task 1.3 City Directors Workshop wall-sized sheets of paper. MIG will summarize the
MIG will design an interactive agenda and format for a results in a memorandum with photo-reduced copies of
workshop with management from city departments. the wallgraphics.
The sessions will start with a very brief explanation
about the purpose for the Strategic Plan and include a Deliverables:
facilitated discussion to elicit input about opportunities • City Council Goal Setting Workshop-
to realize the city's ten-year vision. MIG will use Supporting materials,facilitation and summary
"facilitation graphics,"on wall-sized sheets of paper to memorandum with wallgraphic photo-reduction
map ideas in real time. MIG will summarize the results
in a memorandum with photo-reduced copies of the Task 1.6 Community Workshop
wallgraphics. MIG will design and implement a Community
Workshop to introduce the Rosemead community to
Deliverables: the strategic planning process,provide an overview
• City Directors Workshop-Supporting schedule and opportunities for community engagement,
materials,facilitation and summary and elicit feedback on opportunities that will realize a
memorandum with wallgraphic photo-reduction shared vision for Rosemead.The workshop will be
interactive,informative,and family oriented.Materials
Task 1.4 Survey will be translated to Chinese,Spanish and Vietnamese.
MIG will design a concise survey to distribute to the
Rosemead community. The survey will focus on MIG will adapt the Community Workshop into a digital
understanding the community's ideas for the future of format to provide a web-based option for community
Rosemead. MIG will design a web-based survey and members to access after the workshop. Options for the
provide a digital file for city staff to produce print virtual workshop can include: 1.) a paper version and
copies to place at public facilities.The survey will be animated presentation with a web-based survey
translated to Chinese,Spanish,and Vietnamese.MIG replicating questions asked during the workshop,2.) a
will also create a training guide for staff and designated toolkit that includes informational materials and
community leaders to conduct the survey during questions asked during the workshop for use by staff
community events.The city management team will and community leaders during community events.
review and provide feedback on the draft survey. MIG
will compile the survey results in a memorandum. Deliverables:
■ Community Workshop-Supporting materials,
Deliverables: facilitation and summary memorandum with
• Draft and final web-based survey wallgraphic photo-reduction
• Summary memorandum of results
Task 1.7 Environmental Scan
Task 1.5 City Council Goal Setting Workshop The outcomes of activities conducted during Phase 1
MIG will facilitate a workshop with the City Council to will be summarized in the Environmental Scan Report.
agenda and presentation materials for the Board of The document will provide the overall summary of key
Director's workshop. The purpose of the workshop findings,an overview of the Phase 1 activities,and more
will be to present the key findings of the Draft detailed findings generated by the activities. MIG will
Environmental Scan Report presentation,and initial provide the first draft for review by the Rosemead
recommendations from the Senior Leadership Team for Project Manager,and will incorporate revisions prior to
potential elements to include in the strategic framework. sharing with the Senior Leadership Team. Any
City of Rosemead I Professional Strategic Planning Services 15
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input/revisions suggested by the team will be Deliverables:
incorporated prior to presentation to the Board of • Initiation meeting with Rosemead Project
Directors for their review and acceptance. Manager
• Final scope of work and schedule
Deliverables
• Supporting materials, facilitation and summary
• Draft and Final Environmental Scan Report
memorandum with wallgraphic photo-
(electronic PDF and native files) reductions
Task 1.8 City Council Study Session • Biweekly project meetings (half in-person,half
MIG will develop presentation materials for the City by phone)
Council Study Session. The purpose of the session will • Regular email and telephone communications
be to present the key findings of the Draft • Workload and accounting management
Environmental Scan Report,and initial set of
community values and goals to include in the strategic PHASE II—FRAMEWORK AND STRATEGY
framework. MIG will facilitate a discussion with City DEVELOPMENT
Council members focused on their reaction to the The second phase is designed to define the structure
report findings,as well as their feedback and/or and elements of the strategic framework:vision,values,
direction on the potential elements in the framework. goals,objectives,strategies,and performance indicators.
MIG will facilitate and record the discussions using These elements will be aligned to define a clear path
"facilitation graphics,"on wall-sized sheets of paper.
MIG will summarize the results in a memorandum with forward for Rosemead by identifying the goals,
objectives and initial strategy ideas that will achieve the
photo reduced copies of the wallgraphics. city's vision. This will be done by identifying priorities
for making the vision a reality and translating these
Deliverables: priorities into measurable goals and objectives,along
• City Council Study Session-Supporting with broad strategies for achieving these outcomes.
materials,facilitation and summary
memorandum with wallgraphic photo-reduction These strategies will be made more meaningful by
identifying specific actions that can include projects and
Task 1.9 Team Meetings and Coordination programs. Importantly,timelines and performance
MIG will conduct the project initiation meeting with the indicators will provide clear milestones and expectations
Rosemead Project Manager and designated leadership for accomplishments and anticipated completion.
team,which will include review of the scope of work,
activities,schedule,communication protocols,and Task 2.1 Management Team Working Session
desired outcomes and expectations. MIG will design MIG will design a working session approach,agenda
the meeting agendas and supporting materials as part of and supporting materials to engage the Senior
these meetings,as well as summary memoranda of the Leadership Team in further development of the
outcomes. strategic framework. In addition to fine-tuning the
vision and mission statements,as needed,the team will
The MIG Project Manager will maintain regular focus on defining goal areas and draft statements that
communication with the Rosemead designated Project are inclusive of the priorities and functional areas that
Manager over the course of Phase 1 through biweekly were defined in Phase 1 of the process. Additionally,
project meetings (at least one per month in-person at the team will define an initial set of objectives for each
Rosemead) and periodic telephone and email goal that provide measurable,defined and meaningful
communications. The MIG Project Manager will also achievements towards achieving each goal.
conduct regular workload management and accounting
tasks in support of efficient and effective project
delivery.
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Deliverables: Task 2.4 Team Meetings and Coordination
• Management Team working session- The MIG Project Manager will maintain regular
Supporting materials, facilitation and summary communication with the Rosemead Project Manager
memorandum over the course of Phase II through biweekly project
• Revised framework elements meetings (approximately half in-person at Rosemead)
and periodic telephone and email communications. The
Task 2.2 Draft Goals and Objectives MIG Project Manager will also conduct regular
Based on the outcomes of the Senior Leadership Team workload management and accounting tasks in support
Working Session,MIG will further develop and refine of efficient and effective project delivery.
the draft goals and objectives.
Deliverables:
Deliverable: • Biweekly project meetings (at least one in-
• Draft goals and objectives with supporting person,per month)
narrative • Regular email and telephone communications
• Workload and accounting management
Task 2.3 Community Innovations Forum
MIG will design an interactive Community Innovations PHASE III—STRATEGIC PLAN
Forum that provides best practices and case studies that DEVELOPMENT
touch on the topics prioritized by the community during The third phase is designed to develop the detailed
the Environmental Scan phase.MIG will work with the
"how to"of the plan:the strategies and performance
city management team to confirm thought leaders and
indicators. The city management team will work with
experts from MIG's bench,community leaders,and
other city resources.Topics could include economic MIG in crafting strategies that provide actionable,
development,neighborhood beautification, relevant and iterative steps that will make progress
sustainability,resiliency,connectivity,active towards achieving the objectives. Also important will be
identifying time frames and responsible parties for each
transportation,and others.The event will be family
oriented and MIG will design materials using graphics strategy. We will explore with the city management
and illustrations to ensure technical information is team the potential for linking these strategies to the
accessible.Materials will be translated to Chinese, annual budget,CIP,grant opportunities,and other
funding streams.
Spanish,and Vietnamese. To support the management team's work in strategy
MIG will adapt the Forum into a digital format to
provide a web-based option for community members to development,we will convene a staff strategy team
meeting,which will include staff that will have an active
access after the forum.Options for the virtual summit
can include: 1.) an animated presentation with a web- role in implementing or supporting strategies in the
based survey to solicit input,2.) a video with a web- months and years ahead. These meetings will encourage
based survey to solicit input. team members'input and expertise to ensure the
strategies'viability,and that team members have
Deliverables: ownership and motivation to implement. The Draft
• Community Innovations Forum-Supporting and Final Draft Strategic Plan will emerge at the end of
this phase,and include a rigorous but concise process of
materials,facilitation and summary internal review among the city management team prior
memorandum to presenting to the City Council and community.
• Summary memorandum of results
• Virtual forum option 1 or option 2
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Task 3.1 Draft Strategic Directions Task 3.4 Draft Strategic Plan
Based on the Phase II outcomes,MIG will develop MIG will develop the Administrative Draft Strategic
initial draft strategies for further development during Plan,which will be in produced in manuscript form.
Phase III. MIG anticipates that the city management team will
review of this draft,with revisions collected and
Deliverables: consolidated by the designated Project Manager before
■ Draft initial strategies with supporting narrative being incorporated by MIG. The Draft Strategic Plan
will be produced in a professionally graphically-designed
Task 3.2 Management Team Working Session format for review by the city management team. MIG
MIG will design a working session approach,agenda and the Rosemead Project Manager will develop a
and supporting materials to engage the Senior precise schedule for developing these drafts and the
Leadership Team in further development of the review periods by Rosemead staff.
strategies. The session will also focus on defining time Deliverables:
frames and performance indicators for each strategy. • Administrative Draft Strategic Plan
MIG will facilitate and record the discussions using (manuscript;electronic Word document)
"facilitation graphics,"on wall-sized sheets of paper. • Draft Strategic Plan(graphically designed;
MIG will summarize the results in a memorandum with electronic PDF document)
photo-reduced copies of the wallgraphics.
Task 3.5 Community Festival
Deliverables:: MIG will design and implement a Community Festival
■ Senior Leadership Team working session- to present the Draft Strategic Plan.The festival will be
Supporting materials, facilitation and summary engaging,interactive,and family oriented. Contents of
memorandum the draft plan will be presented through graphically rich
• Revised draft strategies displays which highlight key elements of the plan.
Materials and exhibits will be translated to Chinese,
Task 3.3 Staff Strategy Team Meeting Spanish,and Vietnamese.
MIG will design an agenda and supporting materials to
engage select Rosemead staff in a meeting to review the Deliverable:
draft strategies,including proposed time frames and • Community Festival-Supporting materials,
performance indicators. It's anticipated that this group facilitation and summary memorandum
will review all of the draft strategies,but also focus in 1-
to-2 goal areas and associated strategies that may align
with specific topics/departments. MIG will facilitate Task 3.6 Final Draft Strategic Plan
and record the discussions using"facilitation graphics," MIG will develop the Final Draft Strategic Plan for
on wall-sized sheets of paper. MIG will summarize the presentation to the City Council. MIG will make minor
results in a memorandum with photo-reduced copies of refinements to this draft as directed by the city
the wallgraphics. management team,and prior to presentation to the City
Council. Upon final City Council approval,MIG will
Deliverables: provide the final print-ready and native files to the city
• Staff Strategy Team Meeting-Supporting Project Manager.
materials, facilitation and summary
memorandum Deliverable:
• Revised draft strategies • Final Draft Strategic Plan (graphically designed;
electronic PDF document and native Adobe
InDesign files)
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Task 3.7 City Council Presentation
MIG will present the Final Draft Strategic Plan to the
Rosemead City Council.
Deliverable:
■ City Council Presentation
PHASE IV—STRATEGIC PLAN UPDATES
Task 4.1 Strategic Plan Updates
MIG will meet with the city management team to review
progress on the implementation of the Strategic Plan.
MIG will work with the management team to refine and
recommend new action items to incorporate into the
strategic plan action plan matrix.
Deliverables:
• Meetings with city management team
• Action Plan Matrix refinements
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5. Staffing
MIG Project Team KEY TECHNICAL SUPPORT EXPERTS
Senior Strategic Planner Mark Sillings brings two
MIG has carefully selected a highly-experienced team of decades of experience facilitating and coordinating
professionals who are ideally suited for this project and strategic plans and visioning processes for cities,public
offer the full range of expertise required to provide agencies and transit operators.Mark has assisted clients
Strategic Planning services for the City of Rosemead. in the private,public and non-profit sectors to shape
An overview of key team members is provided below organizational goals and priorities,identify desired
and detailed resumes,highlighting each individual's changes and develop strategies for achieving long-term
qualifications and relevant experience,are provided on goals.
the following pages.
Technology Director Steve Kokotas is an information
PROJECT MANAGEMENT technology expert and urban planner who helps
Esmeralda Garcia will serve as Principal-in-Charge agencies and jurisdictions synthesize,analyze,and
providing planning and process design expertise,team communicate complex data to support public decision-
oversight,strategic direction,and quality control for the making,education,and planning initiatives.Steve
entire project.Esmeralda is an expert in facilitation and oversees the development of open source platform
outreach,social policy planning,community service software development projects,including web-based
delivery,strategic planning,and organizational content management.His intimate understanding of
development.As a facilitator and strategic planner, systems and operational workflow coupled with his
Esmeralda is known for her sensitive listening,objective versatility in urban planning enable him to work closely
assessment,peer-oriented coaching,and equity lens. with clients to build highly-customized,database-driven
web applications involving issues related to urban
Daniel Iacofano,FAICP,FASLA,Consulting planning,public outreach,and economic development.
Principal,is a national leader in urban planning,
community design,strategy and implementation and As lead for the Communications Plan,MIG's Director
public engagement.Daniel has a proven track record of of Communications Tim Carroll has over 22 years of
developing successful plans for major city downtowns, experience in communications,content development,
transit-oriented development and urban districts based technical editing,and interactive media for agencies and
on: creatively developing design solutions that meet non-profit organizations.Tim brings a unique
multiple objectives;synthesizing analyses and inputs to combination of expertise in written communications,
ensure sound technical foundations;understanding and graphic design and web design to a variety of projects.
applying development requirements and regulations;and Tim works with clients to create effective messaging and
translating visions and concepts into action-oriented outreach materials and compelling content for electronic
projects,policies and programs. and print publications.
Stephanie Lane Pavon,Deputy Project Manager and As needed,MIG will also draw upon other internal staff
strategic planner,will provide day-to-day coordination with expertise in a wide range of disciplines,including
of the project.She brings her strategic planning,project urban design,landscape architecture,and environmental
coordination and facilitation experience to guide the planning,among others.
City of Rosemead's Strategic Planning process and will
ensure the project remains on schedule and budget.
City of Rosemead I Professional Strategic Planning Services 20
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Esmeralda Garcia Daniel lacofano, FAICP, FASLA
Principal-in-Charge Consulting Principal
Qualifications Qualifications
Esmeralda Garcia is a community planning and public Daniel Iacofano is a founding principal of MIG with
outreach expert whose projects often tackle complex more than 25 years of experience in planning,
social and economic issues associated with public community design and strategic planning as well as
services and infrastructure,transportation,housing,and meeting facilitation,public participation and
urban planning and design.Through early volunteer information.Dr. Iacofano is recognized locally,
work,she was exposed to community organizing and nationally and internationally as an expert and innovator
governance,sparking her passion for collaborative in downtown revitalization,specifically for community
engagement and inclusive decision-making. and strategic planning projects.His work has been
recognized by the National League of Cities,the
Esmeralda is widely recognized for her ability to reach International Downtown Association,the American
and connect with communities of diverse backgrounds Planning Association and the American Society of
and cultures—many of whom are under-served and Landscape Architects.
often go unheard.Her extensive experience in Dr. Iacofano's work encompasses more than physical
facilitation and strategic planning combined with her
broad knowledge of planning and communications planning and design to include organizational,strategic
bring people together to identify and resolve problems. and public involvement components.His projects have
Fluent in Spanish and English,Esmeralda is uniquely addressed issues ranging from public transit and traffic
positioned to articulate challenges,opportunities,and to housing and economic development to
goals for both clients and constituents.Whether it's a environmental impacts.He has combined his planning
freeway corridor impacting tens of thousands or a expertise with public involvement and facilitation
neighborhood park serving a hundred,she is dedicated techniques to assist numerous communities in
to forging understanding and cooperation to find articulating goals,visions and strategies for future
implementable solutions that improve the lives of planning.
everyone. Dr. Iacofano has been a visiting lecturer at Stanford
University,UC Berkeley and UC Davis,teaching
Relevant Experience courses in urban planning,urban and environmental
•Omnitrans E Street BRT Major Investment Study,San conflict management,group process management and
Bernardino County, CA advanced communications.He has authored several
•Burbank Airport Authority Facilitation,Burbank, CA publications,including Public Involvement as an
•LA Great Streets Corridors Urban Design,Outreach Organizational Development Process (1990),Meeting of
and Environmental Analysis Services,Los Angeles, CA the Minds (2001),The Inclusive City(2007) and articles
•LA Great Streets Challenge and Vision Zero on facilitation,organizational development,participatory
Evaluation,Los Angeles,CA»Vision Zero Action planning and urban planning.
Plan,Los Angeles, CA Relevant Experience
•Our LA 2040 General Plan Community Engagement, •Charlotte Center City 2020 Vision Plan, Charlotte,NC
Los Angeles, CA •Downtown Spokane Partnership Strategic Plan,
•Metro Gold Line Extension/Boyle Heights Transit- Spokane, WA
Oriented Urban Design Plan,Los Angeles, CA •Downtown Denver Master Plan,Denver, CO
•LA County Metropolitan Transportation Agency •Downtown Tempe Visioning, Tempe,AZ
(MTA) I-710 Major Corridor Study and Corridor •Los Angeles Downtown Development Strategy,Los
Project EIR/EIS,Los Angeles County, CA Angeles, CA
•City of Commerce Planning Outreach Projects and •Downtown Phoenix Strategic Visioning Program,
Commerce Green Zones Working Group, Commerce, Phoenix,AZ
CA •Downtown Sacramento Strategic Action Plan,
•Gateway Cities Council of Governments Sustainable Sacramento, CA
Communities,Los Angeles County, CA
City of Rosemead I Professional Strategic Planning Services 21
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Stephanie Lane Pavan Mark Sillings
Deputy Project Manager Senior Strategic Planner
Qualifications Qualifications
Stephanie Lane Pavan is a creative,collaborative and Mark Sillings has over 25 years of experience in public
detail-oriented planner,analyst and advocate,dedicated agency planning and management consulting,including
to participatory planning work which builds more over 15 years as a Project Manager with MIG.He has
equitable and resilient communities.Her work on used project management,group facilitation,research,
planning projects focuses on community planning and and communication skills to ensure the successful
participation,housing,and regional and economic implementation of complex,multi-year projects and
development.Stephanie has more than 15 years of planning processes in a wide range of fields,including
experience doing field-based research and outreach,as community planning,environmental studies,parks and
well as project coordination,policy advocacy,strategic recreation planning,watershed management,and open
planning and leadership development.She uses her space and natural resources.Mark has particular
organizing,research and advocacy experience to build expertise in strategic planning,organizational consulting
local leadership capacity,engage community members in and group facilitation.He has assisted clients in the
public and non-profit sectors to shape organizational
policy decisions,focus projects on equity and inclusion, goals and priorities,identify desired changes,and
expand access to work opportunities for residents and develop strategies for achieving long-term goals.
mitigate impacts of investment and development.
Mark has served as project manager on several recent
Prior to joining MIG,Stephanie managed several community college educational master and strategic
community outreach programs,including one focused plans,and guided the strategic plan process for the Los
on homeowners at risk of foreclosure in South and East Angeles County Department of Regional Planning.He
Los Angeles. She led research and presentations on has completed strategic plans for numerous other public
community benefits agreements,the LA housing market agencies in both Los Angeles and Orange counties
and the economic history of South LA.Stephanie including the Los Angeles Public Library and the
trained community members and organizers to lead County of Los Angeles Public Library,Orange County
conversations with neighbors about the financial crisis Parks,the Orange County Transportation Authority;
and foreclosures.She coordinated proposals for updates and the Los Angeles County Department of Public
to the LA City Blight Ordinance,including organizing Works.
meetings with City staff and elected officials.
Relevant Experience
Relevant Experience •Los Angeles Public Library Strategic Plan,Los Angeles,
• Citrus College Educational and Facilities Master Plan, •California
Glendora,CA. County of Los Angeles Public Library Strategic Plan,
• South Orange County Community College District Los Angeles County, California
Educational Master PlanCosta Mesa CA •Chabot-Las Positas Community College District
■ San Gabriel Valley Greenway Network Strategic College's Educational Master Plan and District-Wide
Implementation Plan, LA County Department of Strategic Plan,Dublin, California
Public Works,San Gabriel Valley,CA (multiple cities) 'Lancaster Museum&Public Art Foundation Strategic
Plan,Lancaster, California
■ OCTA State Route 55 Improvement Projects,Orange
•
Los Angeles County Department of Regional
County,CA
• Good Jobs LA, Community Blight Campaign, South Planning,Los Angeles, California
Los Angeles,CA* •Orange County Harbors,Beaches and Parks Strategic
• Equitable Development Research Project Coordinator, Plan, Orange County, California
•Orange County Transportation Authority Strategic
Transform Finance,New York,NY.*
Tenant Leadership Development and Community Plan, Orange County, California
Engagement,Mercy Housing Lakefront,Chicago,IL.* •Los Angeles County Department of Public Works
Strategic Plan,Los Angeles County, California
City of Rosemead I Professional Strategic Planning Services 22
rd,
Steve Kokotas Tim Carroll, AIA, CASp, ICC, NPSI
Technology Director Director of Communications
Qualifications Qualifications
Steve Kokotas is an information technology expert and Tim Carroll is a highly accomplished writer and project
urban planner who helps agencies and jurisdictions manager whose talents in communications,content
synthesize,analyze,and communicate complex data to development,and interactive media contribute to a
support public decision-making,education,and variety of social marketing and public outreach
planning initiatives.While working at US Robotics,he programs.As a former English and Journalism teacher,
was exposed to every aspect of how to organize, Tim has a finely-tuned sense of how to develop and
analyze,store,and distribute information,content,and present information in a way that resonates with a lay
communications. Since then,his work has focused on audience.His experience at Electronic Arts—an
the application of technology and data to make cities international entertainment software company—honed
better places for people. his technical expertise in the tools used to craft and
deliver messages effectively.Tim is excited by the
As Director of Technology,Steve oversees the unique opportunities that come with the diversity of the
development of open source platform software projects and clients he works with—from transportation
development projects,including web-based content agencies to social welfare nonprofits to energy efficiency
management,statewide public health data warehouses, organizations.That diversity offers transferable
human services call center operations,and decision knowledge and experience that he can apply to each
support systems.His intimate understanding of systems new project.Tim's creativity and project management
and operational workflow,coupled with his versatility in skills enable him to work closely with each client to
urban planning,enable him to work closely with clients determine content and communications tools with the
to build highly customized,database-driven web most impact in service of the public good.
applications involving issues related to transportation,
energy,urban planning,public outreach,and water- Relevant Experience
based community and economic development.He views •Valley Transportation Authority Strategic Plan
himself as a producer and teambuilder who brings Outreach and Communications,San José, CA
together the best talent to deliver better analysis tools so ■City of Los Angeles General Plan Update
that cities can be more agile,anticipatory,and adaptive Communications Plan,Los Angeles, CA
in today's rapidly changing planning environment. •Metropolitan Transportation Commission Clipper
Card Marketing,San Francisco,CA
Relevant Experience •Alameda County Congestion Management Agency
•OurLA2040 General Plan Outreach Portal,CA, Publications, Oakland CA
www.ourla2040.org •Office of Early Care and Education Rebranding and
•Los Angeles County Clean Water, CA, Outreach,San Francisco, CA
www.lacleanwater.migwebtech.com ■Caltrans On-Call Public Outreach and Engagement
•re:Streets,National Endowment for the Arts,Various Services Web Portal,Statewide, CA
U.S. Cities,www.restreets.org ■Energy Upgrade California Marketing and
•Envision Alachua,FL, www.envisionalachua.com Communications,California Energy Commission,
•San Antonio Tomorrow, TX, www.satomorrow.com Statewide, CA
•Hayward General Plan,CA, ■Highway 4 Widening Project:Aesthetic Design and
www.hayward2040generalplan.Com Public Outreach,Antioch, CA
•Energy Upgrade California Marketing and •Livermore Amador Valley Transportation Authority
Communications,California Energy Commission, Marketing Program,Livermore, CA
Statewide, California ■Sacramento County General Plan Update Community
•Home Energy Digest,Energy Upgrade California, Outreach and Website,Sacramento County, CA
homeenergydigest.migcom.com •San Francisco County Transit Authority Geary Street
•Napa County Watersheds Information Center,CA, Bus Rapid Transit,San Francisco, CA
www.napawatersheds.org
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6. Proposed Innovations
MIG proposes to use three key innovations in our strategic planning process:
1) Aspirational Goal Setting:Moving beyond 2) Resident Expert Summit We propose a half-
traditional SWOT(Strengths,Weaknesses, or full-day citywide event to bring together city
Opportunities and Threats) discussions,we will leaders,staff,residents and other stakeholders
engage community members,city leadership, to discuss the objectives and outcomes of the
staff and other stakeholders in a SOAR analysis, past strategic plan,and possible directions for
looking at the city's strengths (S) and the next ten years,couching these conversations
opportunities (0) for increased service in the day-to-day experiences of residents,
provision and efficiencies, focusing on the business and property owners,city leaders,and
aspirations of leaders and community members other Rosemead stakeholders.
(A) for what the city of Rosemead might do and
be in the future and using these ideas as 3) Leveraging Community Assets:We will
opportunities to build a unifying vision of the work with community leaders,NGOs, faith-
future for the city among diverse stakeholders, based and cultural groups to make sure their
and collectively determining the results (R) and members are engaged,involved and invested in
metrics stakeholders and leadership want to the strategic planning process.These are key
focus on. stakeholders and community experts—making
sure engagement includes connecting to key
networks in your community can be a cost-
effective way to make sure outreach and
participation is diverse and equitable.
MIG tailors all of our engagement approaches depending upon the needs of our clients.We offer a variety of tools
and best practices, from game boards and life-sized maps to engage community members,to digital tools like mapping
surveys and animated presentations which offer additional avenues for participation in the planning process.
City of Rosemead I Professional Strategic Planning Services 24
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7. Proposed Cost Sheet and Rates
The proposed fee is provided in Exhibit A in a separate
sealed envelope.As in all of our projects,we anticipate
working closely with the County to revise and tailor the
scope and budget to ensure that they reflect the
County's needs,resources and goals.
Fees for any additional services outside the negotiated
scope of work will be calculated based on the hourly
personnel rates per staff person provided in Exhibit A
plus any reimbursable expenses.
• City of Rosemead I Professional Strategic Planning Services 25