PC - Item 3A - Exhibit G - General Plan Amendments to the General PlanL A N D U S E
Mixed-Use Categories
Rosemead has established three Mixed-Use categories to
provide options for innovative approaches to land use and
development. These categories allow for a mix of land uses in
the same building, on the same parcel of land, or side by side
within the same area. Such complementary use stimulates
business activity, encourages pedestrian patronage, and
provides a broader range of options to property owners to
facilitate the preservation, re-use and redevelopment of
structures.
Mixed-Use Residential/Commercial
Generally mixed-use development performs best when it is
located near other mixed-use development. This configuration
gives the residents more retail and office choices located and
designed for pedestrian activity. Similarly,
business may prefer to locate near each other to
gain the synergistic benefits of serving the same
clientele. As such, the mixed-use designations
are located in such a manner to maximize or
capitalize on that synergy.
The Mixed-Use Residential/Commercial
category allows vertically or horizontally mixed
commercial, office, and residential uses, with an
emphasis on retail uses along the ground floor.
Pedestrian connections among the uses, and as
appropriate to surrounding neighborhoods,
should be provided. The Mixed-Use designation will allow for
mixed use and commercial infill development. Further, parcels
may be assembled and consolidated to create larger, integrated
development sites. All mixed-use projects are also subject to
review and compliance with the City’s adopted mixed-use
design guidelines.
This designation applies to areas of Rosemead with historically
less intensive commercial and office development. The Mixed-
Use Residential/Commercial category is located on Valley
Boulevard between Muscatel Avenue and Valley Boulevard, and
on Garvey Avenue between Charlotte Avenue and Walnut
Grove Avenue. Residential densities are limited to a maximum
of 25 to 30 units per acre. For stand-alone commercial use and
integrated mixed-use projects, the maximum permitted FAR is
1.6:1. The typical population density is approximately 119
persons per acre.
Office Development
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EXHIBIT "G"
L A N D U S E
Mixed-Use High Density Residential/Commercial
Similar to the Mixed-Use Residential/Commercial category, the
Mixed-Use High Density Residential/Commercial category
permits vertically or horizontally mixed-use commercial, office,
and residential uses, but greater residential densities are
permitted and encouraged. Retail uses shall be emphasized
along the ground floor of street frontages, and pedestrian
connections among the uses and surrounding neighborhoods
should be provided.
This designation applies to the eastern end of Valley Boulevard
and south of Garvey Avenue, just west of the eastern boundary,
and portions of Del Mar Avenue, San Gabriel Boulevard, and
Hellman Avenue south of Interstate 10, and Rosemead
Boulevard and Valley Boulevard north of Interstate 10, as
shown on the Land Use Policy Map. Residential densities are
limited to a maximum of 36 to 60 units per acre. For stand-
alone commercial use and integrated mixed-use projects, the
maximum permitted FAR is 2:1. The typical population density
is approximately 191 persons per acre.
Mixed-Use Industrial/Commercial
The Mixed-Use Industrial/Commercial category accommodates
light industry, research and development, and office uses. The
emphasis is on businesses that provide career-oriented and
trade jobs. Commercial uses should be limited to those that
support the primary industrial and office uses.
Areas designated for Mixed-Use Industrial/Commercial are
limited to properties along San Gabriel Boulevard south of
Hellman Avenue to Park Street, along San Gabriel Avenue
south of the SCE easement to Rush Street, and on Garvey
Avenue from Walnut Grove to Muscatel Avenue (south side of
Garvey Avenue) or City limit (north side of Garvey Avenue).
The maximum FAR is 2.5:1. Site design shall take into
consideration any adjacent residential neighborhoods with
regard to parking lot entrances, location of parking and loading
facilities, building massing, and lighting.
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L A N D U S E
Table 2-5
General Plan and Zoning Ordinance Consistency
General Plan Land Use Category (a)
Corresponding Zone
Districts (b)
LDR Low Density Residential R-1P-D
MDR Medium Density Residential R-2
P-D
FCMUO
HDR High Density Residential
R-3
P-D
P-O
D-O
FCMUO
C Commercial
C-1
C-3
CBD
P-D
P
D-OFCMUO
HIC High Intensity Commercial C-4 FCMUO
MRC Mixed-Use Residential/Commercial
CBD
RC-MUDO
P-D
P
D-OC-3FCMUO
MHRC
Mixed-Use High Density Residential/Commercial
CBD
RC-MUDO
P-D
P
D-OC-3FCMUO
MIC Mixed-Use Industrial/Commercial
P-D
P
C-3
D-O
M-1
OLI Office/Light Industrial
C-3
P-O
M-1
P-D
D-O
PF Public Facilities All Zones
OS Open Space/Natural Resources O-S
CEM Cemetery O-S
Notes:
a)This table compares the General Plan land use categories with the zoning districts and
overlay districts. It is anticipated that the Zoning Ordinance will be updated and these
zoning districts, shown here, may be changed.
b)Zone Districts:
R-1: Single Family Residential
R-2: Medium Multi-Density Residential
R-3: Medium Multiple Residential
C-1: Neighborhood Commercial
C-3: Medium Commercial
C-4: Regional Commercial
CBD: Central Business District
P-O: Professional Office
M-1: Light Manufacturing
RC-MUDO: Residential/Commercial Mixed-Use
Development Overlay
FCMUO: Freeway Corridor Mixed-Use Overlay CI-M: Commercial/Industrial Mixed
OS: Open Space
P-D: Planned Development
D-O: Design Overlay
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Action 2.1 Prepare a specific plan, development standards,
and/or design guidelines to plan for future
development and for both private and public
realm design features in the High Intensity
Commercial areas.
Action 2.2 Create incentive programs to encourage the
renovation and rehabilitation of older
commercial areas.
Action 2.3 Prepare a specific plan, design guidelines,
and/or development standards to plan for
existing development’s revitalziation and for
future development and to plan for both private
and public realm design features in the Mixed-
Use area located on Valley Boulevard between
Walnut Grove and Rosemead Boulevard.
Action 2.4 Implement the Rosemead Downtown Vision
Plan or other urban design plans, if adopted by
the City Council, for new projects and the
rehabilitation and revitalization of existing
development on Valley Boulevard.
Action 2.5 Prepare development standards encouraging the
inclusion of public plazas and spaces in new and
existing commercial areas.
Action 2.6 Develop a marketing program that identifies
needed commercial goods and services; actively
pursue such businesses to locate within existing
commercial and new mixed-use areas.
Goal 3 Creation of vibrant, attractive mixed-use
development
Action 3.1 Encourage, whenever appropriate, land use
conversion from marginal commercial,
industrial or residential uses to mixed-use
development along major arterials in areas of
the City designated for Mixed-Use
Residential/Commercial. Mixed-use
development of this type should be encouraged
when a proposal will result in the following:
The assembling of existing lots;
A reduction of the number of access points
or “curb cuts” along an arterial;
No negative impact on surrounding land
uses.
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Criteria for evaluating a proposal within these
guidelines could include:
Conformance to Residential/Commercial
Mixed-Use Overlay and Freeway Corridor
Mixed-Use Overlay development standards
and adopted Mixed-Use Design Guidelines.
Action 3.2 Require an integrally-colored decorative six foot
tall CMU block wall, landscaped buffers with
mature landscaping, and/or a vine-covered wall,
on those sides abutting a residentially zoned
area. Agreements between property owners
should be encouraged whereby the applicant
installs the wall and/or landscaping and the
adjacent property owner maintains it because
the wall is on their property. The landscaped
buffer strip will have a minimum width of three
feet between the property line wall and adjacent
property.
Action 3.3 Encourage land use conversions to commercial
uses, particularly along major arterials, only
when a proposal:
Assembles contiguous lots;
Limits the number of curb cuts along major
arterials;
Provides adequate on-site parking and on-
site circulation;
Operates in conformance with the City’s
Noise Ordinance and other applicable
environmental regulations; and
Will not negatively impact surrounding land
uses.
Action 3.4 Whenever and wherever possible, encourage the
grouping of certain types of commercial
activities that would benefit from this type of a
development.
Action 3.5 To maximize commercial synergy and to
minimize the development of small, stand alone
commercial buildings, such as mini-malls, direct
new commercial development smaller than
5,000 square feet of gross floor area to shopping
centers with a combined floor area of at least
15,000 square feet. This implementation action
shall not preclude the development of or
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