PIM Hogle Ireland, Inc.Irvine
Riverside
Pasadena
December 10. 2008
Michelle Ramirez, Economic Development Administrator
City of Rosemead
8838 East Valley Boulevard
Rosemead, CA 91770
Subject: Proposal to Update the General Plan Housing Element
Dear Ms. Ramirez:
Hogle-Ireland is pleased to submit this proposal to update the City of Rosemead's General Plan
Housing Element. For this assignment, we offer the City a team of dedicated and well-respected
professionals who will work closely with your staff and community to prepare a Housing Element that
responds to the City's housing needs. The team will be led by Alexa Wyneken, an experienced
planning professional with a broad planning background. Our project team will also include Lisa
Brownfield who oversaw the City of Rosemead General Plan update and can offer valuable insight into
the specific needs and concerns of the City.
Hogle-Ireland is well known in California for its planning work, and has developed highly trained teams
in each of our four full-service offices to prepare Housing Elements and take them through the
certification process. We bring to this project the talents and experience of staff with a broad range of
General Plan, Zoning Ordinance, and Housing Element work. Our firm understands the particular
requirements of Housing Elements and ensures consistency with the General Plan. Hogle-Ireland has
established a reputation for preparing Housing Elements that clearly identify a community's housing
needs and that specify programs tailored for each client. We also offer the in-house ability to complete
required CEQA documentation to facilitate the update process.
Hogle-Ireland understands the project will require a comprehensive review and update of the Housing
Element document that reflects an in-depth understanding of the City's values and vision. As part of
this comprehensive planning effort, Hogle-Ireland will provide the City with a range of services including
Housing Element document preparation, GIS support, public relations, and project management.
Hogle-Ireland will work closely with Planning Division staff, the Planning Commission, the City Council,
and HCD to prepare and certify the Housing Element Update. Furthermore, we understand that
providing adequate staff to produce a quality work product is vital and will commit key team members to
ensure the project is finished on time.
Hogle-Ireland, Inc. proposes a work plan that is divided into three stages:
Stage 1 - Housing Element Background Technical Report
Stage 2 - Preparing the Housing Element Document
Stage 3 - City Adoption and State Certification
Each stage, task, and work product outlined conforms to the City's stipulations within the RFP.
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In Stage 1, Hogle-Ireland will review the 2002 Housing Element and all applicable City, regional and
State documents and prepare an updated Housing Element Background Technical Report. In the early
winter, Hogle-Ireland will hold a community workshop during a regularly scheduled Planning
Commission meeting inviting the public to identify housing issues they would like addressed in the
Housing Element Update. Hogle-Ireland will also provide briefings to the Planning Commission and City
Council to review the Housing Element Update process and the requirements for achieving State
certification.
In Stage 2, Hogle-Ireland will prepare and finalize the Housing Element document. A draft Housing
Element will be submitted to HCD for their review and comments. Prior to the draft Housing Element
submittal to HCD, Hogle-Ireland will hold a second community workshop during a joint study session
with the Planning Commission and City Council, which will be open to the public, to review and provide
input on the draft Housing Element. The draft Housing Element will be revised per HCD's comments,
community input, Planning Commission and City Council input, and additional staff input. At this time,
Hogle-Ireland will also prepare an Initial Study for the Housing Element that is consistent with CEQA.
In Stage 3, the revised draft Housing Element will be submitted to the Planning Commission and City
Council for their review and adoption. Hogle-Ireland will attend the Planning Commission and City
Council public hearings. Upon adoption by the City, Hogle-Ireland will follow through with assisting the
City in achieving State certification of the Housing Element. A detailed Scope of Work is provided in
Section 2 while a Project Budget is provided as a separate document.
We have the ability to commit to the scope of work, tasks, personnel, and schedule as outlined in this
proposal to complete the Housing Element, and we will meet and exceed the City's expectation of
excellence in our community outreach, issues understanding, creative problem-solving, and preparation
of the highest-quality work products. Our planning program contains options that will help City staff and
local decision-makers chose what is right for the Rosemead Housing Element Update process.
We are looking forward to this opportunity and are hopeful that we are fortunate enough to be selected
to update to the Housing Element. I am an officer of Hogle-Ireland, Inc. and am authorized to negotiate
and execute contracts on behalf of our team. This proposal is binding for ninety days from the date of
this letter. If you have any questions about our proposal, please contact Alexa Wyneken in our Irvine
office at (949) 553-1427.
Sincerely,
Regards,
Laura Stetson, AICP
Senior Project Manager
Hogle-Ireland, Inc.
0 0 e o o Need housing element update services?
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Hogle-Ireland, Inc.
City of Adelanto
From inception through final certification, Hogle-Ireland, Inc brings a high level of
City of Alhambra experience and qualifications for the preparation of Housing Elements. Currently,
Hogle-Ireland is preparing 20 Housing Elements for jurisdictions throughout
City of Azusa California.
City of Baldwin Park
City of Buena Park
City of Colton
City of Garden Grove
City of La Puente
City of Laguna Woods
City of Lake Elsinore
City of Montebello
City of Monterey Park
City of Murrieta
City of Norco
City of Perris
City of Redwood City
City of Rialto
City of Rosemead
City of Torrance
City of Vernon
Dedicated Team
Each of our four offices has a knowledgeable team dedicated to providing high
quality service for Housing Element preparation and updates. Our experienced
Housing Element team understands the particular requirements of Housing
Elements and ensures consistency with other Elements of the General Plan,
and most importantly, State law. The team is aware of the mandated submittal
deadlines and makes certain that we are able to complete tasks in a timely
manner. In addition, team members are well acquainted with the most current
Housing Element legislation.
Responsive to Community Housing Needs
Hogo-Ireland, Inc. offers a team of dedicated and well-respected professionals
who will work closely with your staff and community to prepare a Housing
Element that responds to our client's housing needs. Our team has established
a reputation for preparing Housing Elements that clearly identifies a community's
housing needs and specifies programs tailored for each client,
Environmental Documentation
Our Housing Element team possesses the in-house
capability to complete required CEGA documentation
to facilitate the update process.
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City of Rosemead Housing Element
Prepared For:
City of Rosemead
8838 East Valley Boulevard
Rosemead, CA 91770
Prepared By:
Hogle-Ireland, Inc
2860 Michelle Drive
Suite 100
Irvine. CA 92606
December 2008
■
Planning
® in Motion
Hogle-Ireland, Inc. This Page Intentionally Left Blank
A id~Pliu~ni~i"lw,vel~/~mriet
December 10, 2008
Michelle Ramirez, Economic Development Administrator
City of Rosemead
8838 East Valley Boulevard
Rosemead, CA 91770
Subject: Proposal to Update the General Plan Housing Element
Dear Ms. Ramirez:
Irvine
Riverside
Pasadena
Hogle-Ireland is pleased to submit this proposal to update the City of Rosemead's General Plan
Housing Element. For this assignment, we offer the City a team of dedicated and well-respected
professionals who will work closely with your staff and community to prepare a Housing Element that
responds to the City's housing needs. The team will be led by Alexa Wyneken, an experienced
planning professional with a broad planning background. Our project team will also include Lisa
Brownfield who oversaw the City of Rosemead General Plan update and can offer valuable insight into
the specific needs and concerns of the City.
Hogle-Ireland is well known in California for its planning work, and has developed highly trained teams
in each of our four full-service offices to prepare Housing Elements and take them through the
certification process. We bring to this project the talents and experience of staff with a broad range of
General Plan, Zoning Ordinance, and Housing Element work. Our firm understands the particular
requirements of Housing Elements and ensures consistency with the General Plan. Hogle-Ireland has
established a reputation for preparing Housing Elements that clearly identify a community's housing
needs and that specify programs tailored for each client. We also offer the in-house ability to complete
required CEQA documentation to facilitate the update process.
Hogle-Ireland understands the project will require a comprehensive review and update of the Housing
Element document that reflects an in-depth understanding of the City's values and vision. As part of
this comprehensive planning effort, Hogle-Ireland will provide the City with a range of services including
Housing Element document preparation, GIS support, public relations, and project management.
Hogle-Ireland will work closely with Planning Division staff, the Planning Commission, the City Council,
and HCD to prepare and certify the Housing Element Update. Furthermore, we understand that
providing adequate staff to produce a quality work product is vital and will commit key team members to
ensure the project is finished on time.
Hogle-Ireland, Inc. proposes a work plan that is divided into three stages:
Stage 1 - Housing Element Background Technical Report
Stage 2 - Preparing the Housing Element Document
Stage 3 - City Adoption and State Certification
Each stage, task, and work product outlined conforms to the City's stipulations within the RFP.
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In Stage 1, Hogle-Ireland will review the 2002 Housing Element and all applicable City, regional and
State documents and prepare an updated Housing Element Background Technical Report. In the early
winter, Hogle-Ireland will hold a community workshop during a regularly scheduled Planning
Commission meeting inviting the public to identify housing issues they would like addressed in the
Housing Element Update. Hogle-Ireland will also provide briefings to the Planning Commission and City
Council to review the Housing Element Update process and the requirements for achieving State
certification.
In Stage 2, Hogle-Ireland will prepare and finalize the Housing Element document. A draft Housing
Element will be submitted to HCD for their review and comments. Prior to the draft Housing Element
submittal to HCD, Hogle-Ireland will hold a second community workshop during a joint study session
with the Planning Commission and City Council, which will be open to the public, to review and provide
input on the draft Housing Element. The draft Housing Element will be revised per HCD's comments,
community input, Planning Commission and City Council input, and additional staff input. At this time,
Hogle-Ireland will also prepare an Initial Study for the Housing Element that is consistent with CEQA.
In Stage 3, the revised draft Housing Element will be submitted to the Planning Commission and City
Council for their review and adoption. Hogle-Ireland will attend the Planning Commission and City
Council public hearings. Upon adoption by the City, Hogle-Ireland will follow through with assisting the
City in achieving State certification of the Housing Element. A detailed Scope of Work is provided in
Section 2 while a Project Budget is provided as a separate document.
We have the ability to commit to the scope of work, tasks, personnel, and schedule as outlined in this
proposal to complete the Housing Element, and we will meet and exceed the City's expectation of
excellence in our community outreach, issues understanding, creative problem-solving, and preparation
of the highest-quality work products. Our planning program contains options that will help City staff and
local decision-makers chose what is right for the Rosemead Housing Element Update process.
We are looking forward to this opportunity and are hopeful that we are fortunate enough to be selected
to update to the Housing Element. I am an officer of Hogle-Ireland, Inc. and am authorized to negotiate
and execute contracts on behalf of our team. This proposal is binding for ninety days from the date of
this letter. If you have any questions about our proposal, please contact Alexa Wyneken in our Irvine
office at (949) 553-1427.
Sincerely,
Regards,
;U4, es sf"V/
Laura Stetson, AICP
Senior Project Manager
Hogle-Ireland, Inc.
Table of Contents
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Hogle-Ireland, Inc.
Chapter 1 - Project Understanding 1
Chapter 2 - Scope of Work
7
Task 1 - Housing Element Meetings
7
Task 2 - Project Initiation & Assessment
8
Task 3 - Housing Element Progress Report
10
Task 4 - Initial Community Outreach Workshop
11
Task 5 - Technical Background Report
13
Task 6 - Draft Housing Plan
17
Task 7 - Prepare Draft Housing Element
19
Task 8 - Housing Element CEQA Documentation
22
Task 9 - Public Hearings & Adoption
23
Task 10 - Final Housing Element
24
Chapter 3 - Project Schedule 27
Chapter 4 - Qualifications and Personnel 31
Chapter 5 - Resumes 39
Chapter 6 - Experiences and References 53
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Project Understandin
State law establishes a five-year cycle regulating housing element
updates. In compliance with the Southern California Association of
Governments (SCAG) cycle, the Rosemead Housing Element was
last updated in 2002, and was adopted and certified by the
California Department of Housing and Community Development
(HCD) in that same year. The next Housing Element update is due
on June 30, 2008 and will cover the planning period of July 1, 2008
through June 30, 2014.
The Housing Element is one of the seven General Plan elements
mandated by the State of California. Sections 65580 to 65590 of
the California Government Code contain the legislative mandate
for the Housing Element. While an update to the Housing Element
was completed in 2002; to remain compliant with State Law
requirements, the City recognizes that an additional update of the
Housing Element is necessary.
State law defines the key components that must be addressed
within the Housing Element. The Element should clearly identify
and address, at a minimum, each component listed below:
■ An assessment of housing
resources and constraints
these needs.
needs and an inventory of
relevant to the meeting of
■ A statement of the community's goals, quantified
objectives, and policies relative to the maintenance,
preservation, improvement, and development of housing.
■ A program which sets forth a five-year schedule of
actions the local government is undertaking or intends to
undertake to implement the policies and achieve the
goals and objectives of the Housing Element.
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We understand that the City of Rosemead wishes to work with an
experienced housing consultant to update the current General Plan
Housing Element, and to assist with the development of housing
policies and programs that will implement the City's housing
strategy. Hogle-Ireland brings a high level of experience and
qualifications to the City of Rosemead for completion of the
Housing Element Update. We have unmatched public sector
experience in planning, zoning, specific plans and general plans.
We are experienced in all aspects of City planning and understand
how elements of the planning process fit together in a coordinated
plan for Rosemead. Our company has extensive experience in the
City of Rosemead through involvement on the City's General Plan
and zoning ordinance updates. Additionally, our experience with
other projects in the San Gabriel Valley provides us with insight on
the major housing issues the City may face in updating the
Housing Element.
Our experience with recent housing elements in other jurisdictions
has shown that HCD requires detailed information regarding the
location of potential housing sites in the community that are
available to meet projected housing needs, and what sources of
funding will be utilized to meet those needs. The City's challenge
will be to define ways to accommodate its fair share of regional
housing growth while satisfying broader community goals to
balance land use and achieve quality development for all projects.
State law also requires the City to identify adequate sites for
housing, including rental housing, factory-built housing, and mobile
homes, and make adequate provision for the existing and
projected needs of all economic segments of the community. Our
experience with recent housing elements in other jurisdictions has
shown that the Department of Housing and Community
Development (HCD) requires detailed information regarding
exactly where in a community housing sites are available to meet
projected housing needs, and what sources of funding will be used
to help meet these needs. In response to HCD's requirements we
believe that the recent introduction of mixed use zones as part of
the General Plan update will benefit the City in completing this part
of the Housing Element.
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For the 2008-2014 SCAG housing element cycle, SCAG has
established the following housing allocation (Regional Housing
Needs Allocation, or RHNA) for Rosemead:
Income Category
Number of Units
Very low income
190
Low income
119
Moderate income
131
Above moderate income
340
Total Units
780
We understand that Rosemead is a distinct community in the San
Gabriel Valley facing a unique set of housing challenges. These
challenges include both regional and local issues such as:
changing racial and ethnic demographics, mansionization of
homes, the adoption of new General Plan designations that
encourage significantly more mixed use development opportunities
and the desire to maintain compatibility between housing types and
densities within neighborhoods, particularly those adjacent to
proposed mixed-use development. The City also identified the
following issues as focus areas within the current Housing Element
update:
■ Balancing employment and housing opportunities;
■ Matching the supply of and demand for housing;
■ Balancing housing supply for all economic segments of
the population
■ Preserving the quality of the housing stock; and
■ Providing new types of housing to accommodate
increasing demand for higher end and recreational
oriented/vacation housing in Rosemead.
In response to these challenges, there is a great need for the
development of diverse housing types that can accommodate the
needs of local residents while maintaining the character of the City.
The City began its comprehensive General Plan update in August
2002 with the intention of addressing community concerns and
developing guidelines for future development. This update was
completed in cooperation with Hogle-Ireland in October of 2008
and has established a framework for discussion that will continue
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through the Housing Element update process. The current
General Plan Land Use Map provides for three residential land
uses ranging from residential low-density to residential high-
density; potential development sites designated as residential high-
density provide the most opportunity for the development of
affordable housing. In the recently adopted General Plan the City
also introduced two mixed use residential-commerical zones that
allow densities of 30 and 45 dwelling units per acre, which will also
benefit the City in meeting its RHNA allocation for the current
planning period. In addition to these land uses, as part of the
Housing Element update, we will analyze further alternatives, such
as infill development, to accommodate the development of
affordable housing.
As of January 1, 2008, the City of Rosemead had a total population
of 57,422 and 14,702 housing units (CA Department of Finance,
2008). The population of Rosemead has in recent years become
increasingly diverse resulting in a need for housing policies and
programs that respond to the housing needs of the current
residents. Consequently, the Housing Element update will
evaluate existing and potential housing opportunities for all income
groups living within the City. Also, an analysis of the policies and
programs employed in the Housing Element will ensure that the
City is able to address the future housing needs for each of the
identified socio-economic groups.
The Rosemead Housing Element will allow the City to establish
policies, procedures, and incentives that will result in the
maintenance and expansion of the housing supply to adequately
accommodate existing and future households. The Housing
Element will reassess the community's housing related goals as
expressed in the General Plan as well as the incentives and
ordinances in place to promote affordable housing. The final
Housing Element will institute policies that will guide decision-
making, and will establish an action program to implement housing
goals through 2014.
In preparing the Housing Element update, new State legislation will
be addressed. This legislation includes:
■ California Senate Bill 2 (Chapter 633) which requires
jurisdictions to identify a zone or zones where
transitional housing and emergency shelters will be
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Project Understanding 0
allowed as a permitted use without a conditional use
permit or other discretionary permit.
■ California Assembly Bill 2635 which requires jurisdictions
to analyze the existing and projected housing need for
residences of all income levels including extremely low-
income households. An extremely low-income
household is defined as those earning between 0 and 30
percent of the Area Median Income (AMI).
■ California Senate Bill 520 which requires jurisdictions to
identify potential and actual constraints upon the
development, maintenance and improvement of housing
for persons with disabilities, and demonstrate local
efforts to remove governmental constraints to help meet
the housing needs for persons with disabilities
established in the Federal Fair Housing Act.
■ California Assembly Bill 2348 (Chapter 724), which
amended housing element law to include more specific
requirements for the content of the land inventory and
analysis section. The land inventory must specifically
include parcel-specific listing of available sites including
the parcel number or "unique" reference.
■ California Senate Bill 375 intent is to reduce greenhouse
gas emissions by curbing sprawl. SB 375 provides
emissions-reducing goals for which regions can plan,
integrates disjointed planning activities, and provides
incentives for local governments and developers to
follow new conscientiously-planned growth patterns. SB
375 enhances the Air Resources Board's (ARB) ability to
reach AB 32 goals.
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6 December 2008
Scope of Work
Based on our review of the Request for Proposal, we have put
together a scope of work that we believe responds to the City's
objectives.
In response to the challenging economic climate facing
jurisdictions today, the proposed scope of work can be reviewed by
the City to determine which tasks it prefers to be expanded,
contracted, or modified for the Housing Element Update. We
recognize that is important for jurisdictions to have flexibility within
the scope of work, budget, and schedule to ensure that a work
program is developed that specifically meets the needs of the City
of Rosemead.
In the following section, we propose a series of tasks we will
undertake to complete the work program. The Schedule provided
in Section 4 of this proposal further illustrates the interrelationships
of the various tasks.
Task 1 - Housing Element Meetings
1.1 - Project Meetings
A Housing Element Update requires analysis of an extensive
amount of information and the completion of work products within a
relatively compressed time frame. Further, the work products must
reflect the varying expectations of the different members of the
client/groups (i.e. City Council, Planning Commission, City staff,
etc.) into a cohesive and easily understood document. Meeting
these objectives will require ongoing dialogue, communication and
accessibility between staff and the consultant throughout the
project. City staff to be involved in the Housing Element update
meetings will include the core group of City personnel responsible
for reviewing and providing input on Hogle-Ireland's
recommendations.
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All meetings with City staff will be attended by the Project
Manager, Alexa Wyneken. Ms. Wyneken will also be responsible
for attending a monthly update meeting with the City project
manager, which may occur in person or in the form of a conference
call depending on which is more convenient for the City. Support
staff will be available on an as needed basis. Hogle-Ireland will be
available for interaction with staff via phone, conference calls and
e-mail as necessary throughout the project. This expectation has
been built into this proposal and its respective budget.
Meetings
■ A minimum of five (5) meetings conducted in person or
as a conference call throughout the update process will
be identified in this scope of work with the appropriate
task
■ Monthly progress/status meetings with City staff, or as
needed
Task 2 - Project Initiation & Assessment
Hogle-Ireland will meet with City staff to refine the work program,
confirm communication protocol, and explore tentative dates for
study sessions and meetings. A schedule for monthly updates on
the progress of the project will be determined.
2.1 - Kick-Off Meeting
Objectives for the kick-off meeting include: obtaining a level of
understanding regarding the City's involvement, collecting
information regarding document format for seamless inclusion into
the General Plan, and developing a clear understanding of
established roles and responsibilities for all involved parties. This
meeting will also allow for a discussion on the City's existing
housing goals to ensure that the Housing Element update is
compatible with the newly updated General Plan and the City's
Redevelopment Plan. The kick off meeting is the first of the five
meetings identified in Task 1.
Meetings
■ One (1) kick-off meeting with City staff
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Work Products
■ Refined project schedule, budget, and scope of work
2.2 - Document Review
Hogle-Ireland will review City documents to establish an
understanding of local conditions and the community's housing
needs. The 2002 Housing Element and its program will be
reviewed and evaluated. Additional documents obtained with
assistance from City staff will also be reviewed, which include, but
are not limited to:
• Adopted General Plan
■ Current Housing Element
■ Annual General Plan/Housing Element Progress Reports
to the State
■ Zoning Ordinance and Municipal Code
■ Design Guidelines
■ Information of the City's development review process
■ Redevelopment Implementation Plan (5-Year)
■ Consolidated Plan (CDBG)
■ Housing units (affordable and market rate) built or
approved since 1998 by year and type
■ List of affordable housing units and earliest conversion
date
■ Any major land use applications in the pipeline or known
about
■ A preliminary housing sites inventory, including any
vacant and underutilized parcels in the City, which is
crucial in developing the sites analysis
This task will include a review of the financial resources (including
federal, State, and local resources) available for program
implementation. In addition, an inventory of available
administrative resources (such as local non-profit organizations
and redevelopment monies) will be created to help the City
preserve at-risk housing and construct new affordable units. As
required by State law, a discussion on energy conservation
opportunities will also be introduced to address energy
conservation as a factor in reducing long-term housing costs. A
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review of federal, State, and local policies and regulations for
energy conservation will also inform the discussion.
Work Products
■ Report summarizing pertinent topics and issues to be
addressed in the Housing Element
Task 3 - Housing Element Progress Report
3.1 - Evaluation of Previous Housing Element Accomplishments
As required by State law, this task will produce a report on the
progress the City has made in implementing the existing Housing
Element. In general, the task will include a review of the following:
■ The appropriateness of the housing goals, objectives,
and policies in contributing to the attainment of the
stated housing goals.
■ The effectiveness of the Housing Element in attaining
community housing goals and objectives.
■ The City's progress in implementing the Housing
Element. The results will be quantified when possible,
but may be qualitative where necessary.
The extent of the Element's effectiveness and success in its
implementation will be examined. Our report will include the
following information:
■ A comparison of the actual results of the element with its
goals, objectives, policies and programs. The results will
be quantified where possible, but may be qualitative
where necessary.
■ An analysis of the significant differences between what
was projected or planned in the earlier element and what
was achieved.
■ A description of how the goals, objectives, policies, and
programs of the updated element incorporate what was
learned from the results of the prior element.
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Upon the completion of the draft Progress Report, Hogle-Ireland
will arrange a second meeting or conference call with City Staff to
discuss any comments or concerns regarding the draft.
Meetings
■ One (1) meeting/conference call with City Staff to review
the draft Progress Report
Work Products
■ One (1) electronic/digital copy and seven (7) hard copies
of the draft Progress Report, including the appropriate
maps, tables, and exhibits
Task 4 - Initial Community Outreach Workshop
4.1 - Housing Element 101 Workshop
Per State law, the public will be invited to participate in a series of
meetings during the development of the Housing Element.
We recommend connecting with the community and decision
makers early in the process to help understand community needs
and expectations, and to review past accomplishments. We
propose a community workshop to be conducted during a regularly
scheduled Planning Commission or City Council meeting. Our
scope provides for one such introductory workshop. This workshop
provides a forum for the public and decision makers to offer insight
into what the community sees as the housing needs and priorities
for the City. This insight will be crucial in deciding the goals and
objectives for the Housing Element Update.
Outreach efforts will include personal invitations to housing stake
holder groups as identified with the assistance of City staff. Interest
groups and individuals invited should include special needs
communities (low-income, disabled, elderly, and families), social
services providers, and non-profit organizations focused on
housing, and any other groups the City indicates are appropriate.
Based on our previous experience on the General Plan update we
also understand that the City of Rosemead includes a mixture of
City of Rosemead Housing Element Proposal
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communities, many of which have a unique vision for Rosemead's
future, including building heights and densities as well as the types
of units and structures that are constructed. Hogle-Ireland will work
with City Staff to identify these unique groups and facilitate
discussions to ensure that the needs and concerns of each group
are addressed.
The presentation on the Housing Element made at the meeting will
be made jointly with City of Rosemead Staff. Hogle-Ireland will
consult with City staff, but ultimately will be responsible for
preparing the necessary public notices, invitations, staff reports
and comment forms for the meetings. To ensure that information
regarding the Housing Element is understood by the various racial
and ethnic groups prominent in Rosemead we encourage meetings
and meeting materials to be presented in the appropriate
languages. This may include but is not limited to Chinese, Korean
and Spanish.
Meetings
■ One (1) Community Outreach Workshop
Work Products
■ Materials for Community Outreach Workshop (including
public notices, Staff Report, PowerPoint presentation,
exhibits, and visual aids)
■ Memorandum summarizing input received from the
Community Outreach Workshop
4.2 - Additional Community Outreach (OPTIONAL)
In our experience with the General Plan Hogle-Ireland has come to
understand that the racial and ethnic demographics in Rosemead
are changing rapidly. Consequently the housing needs of the City
are also changing, requiring policies and programs that address
the needs of the various demographic groups. If desired by the
City, Hogle-Ireland will conduct community outreach meetings
focusing on different geographic regions of the City to ensure that
the community input collected regarding the Housing Element
accurately represents the diverse community groups of Rosemead.
12 December 2008
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Meetings
■ At least two (2) Community Outreach Workshops
Task 5 - Technical Background Report
This task will produce the required housing inventory, assessment
of housing needs, and inventory of resources and constraints
relevant to the meeting of identified needs. Hogle-Ireland will
collaborate with City staff to collect relevant information, including
figures on recent housing production and the amount of available
vacant and/or underutilized residential land. Upon the completion
of the draft Technical Background Report, Hogle-Ireland will
arrange a third meeting/conference call with City Staff to discuss
the draft and will then make any necessary changes. The
Background Technical Report process will include the following:
5.1 - Housing Needs Analysis
The Housing Needs Assessment will include the following
analyses:
■ An analysis of population and employment trends and
documentation of projections and a quantification of the
City's existing and projected housing needs for all
income levels. These existing and projected needs shall
include the City's share of the regional housing need in
accordance with the RHNA.
■ An analysis and documentation of household
characteristics, including level of payment compared to
ability to pay, housing characteristics, including
overcrowding, housing stock conditions, and
employment characteristics (i.e. unemployment rate,
median income, commuting patterns). Data on the
condition of housing will be based on already completed
City surveys (if any), supplemented by age of housing
data.
■ A discussion of the definition of affordability that is
specific to the conditions and characteristics of the City
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and an estimate of the demand for affordable housing for
current and future households based on this definition.
■ An analysis of any special housing needs, such as those
of the elderly, persons with disabilities, large families,
farm workers, families with female heads of households,
families and persons in need of emergency shelter, and
disabled persons. State law requires analysis of existing
assisted housing developments which are eligible to
change from low-income housing uses during the next
10 years due to termination of subsidy contracts,
mortgage prepayment, or expiration of restrictions on
use. Where such housing developments exist, we will
analyze: 1) costs of preserving and/or replacing the
units, 2) resources for preserving and/or replacing the
units, 3) quantified objectives for units at-risk to be
preserved, and 4) programs for preserving and/or
replacing units at risk.
5.2 - Housing Constraints
Hogle-Ireland will work with City Staff to identify potential and
actual governmental and non-governmental (e.g. physical)
constraints to housing production, including any constraints on
people with disabilities, as required by the enactment of SB520
(effective in 2002). Where constraints exist, Hogle-Ireland will
develop housing programs to mitigate them, or where appropriate
and legally possible, remove them. An inventory of housing
constraints will include the following:
■ An analysis of potential and actual governmental
constraints upon the maintenance, improvement, or
development of housing for all income levels, including
land use controls, building codes, and their enforcement,
site improvements, fees and other exactions required of
developers, and local processing and permit procedures.
An analysis of potential and actual non-governmental
constraints upon the maintenance, improvement, or
development of housing for all income levels and for
special needs populations required to be addressed by
law. Constraints include the availability of financing, the
price of land, and the cost of construction.
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In addition, an assessment of environmental and infrastructure
constraints to development is an important issue. Water and sewer
availability, conditions of streets, and potential for hazards (e.g.,
faults and industrial hazards) will be addressed. Hogle-Ireland will
rely on current City documents and staff to determine potential
environmental and infrastructure constraints to housing. This
environmental review will assist in the preparation of the
environmental documentation for the Housing Element.
5.3 - Housing Resources and Opportunities
A land inventory is required for all housing element updates, and
HCD has become rigorous in its review of site feasibility as
required by AB 2348 (2004). Hogle-Ireland will collaborate with
City staff to collect relevant information regarding housing
production and infill, second unit development, mixed use
opportunities and the potential for affordable housing development
on vacant and underutilized residential land in the City. We
suggest that the inventory include all of the following:
■ A listing of properties by parcel number or other unique
reference
■ The size of each property listed and the general plan
designation and zoning of each property
■ An estimate of the actual maximum density that can
occur on residential lands based on City development
standards
■ For non-vacant sites, a description of the existing use of
each property
■ A general description of existing or planned water,
sewer, and other dry utilities supply, including the
availability and access to distribution facilities
■ A map, prepared with Geographic Information Systems
(GIS), that shows the location of the sites included in the
inventory
Other information that will be collected to better inform the land
inventory includes, but is not limited to:
■ An inventory of vacant single family residential lots in
existence
■ An inventory of substandard housing units
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■ An inventory of housing units at-risk of conversion
■ An inventory of the affordable units that have been
created in the City
■ An estimate of the number of secondary dwelling units
developed and the rental history of secondary units
Hogle-Ireland will also work with staff to identify recent construction
and entitled projects that can be counted toward the City's current
RHNA, as well as vacant and underutilized land suitable for new
housing. The City's General Plan, current Housing Element, and
any Specific Plans will be used to determine remaining sites.
Based on discussions with Staff, a comparison will be made
between the allocation of housing need by income group and the
sites available by income group. The deficits by income group will
be noted. In the event that vacant sites are inadequate to fulfill the
RHNA as anticipated, we will work with staff to identify specific
underutilized sites with redevelopment potential. AB 438
(Torlakson) includes provisions that allow a jurisdiction to fulfill 25
percent of its sites requirement with existing housing units through
acquisition/rehabilitation, affordability covenants on existing market
rate rental housing, and preservation of at-risk multi-family rental
housing. We will also explore these opportunities for Rosemead.
The Housing Opportunities section in addition to the land inventory
will include a list of local, regional, State and federal resources that
are available to the City to increase the number of affordable units
available to residents. As part of this analysis, an estimate of the
amount of accrual to the Redevelopment Agency Low and
Moderate Income Housing Fund during the planning period will be
discussed. This analysis will then later inform the Housing Plan
and the programs that are developed for the City to meet is
remaining RHNA allocation.
5.4 - Energy Conservation Opportunities
This task will analyze the opportunities for energy conservation and
the potential to implement green practices with respect to
residential development. As new development occurs, there is
great potential to ensure that construction is energy efficient and
sustainable. In this section of the draft Housing Element we will
address Senate Bill 375, which links transportation planning and
funding to general land use planning and the California
Environmental Quality Act (CEQA).
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Meetings
One (1) meeting/conference call with City Staff to review
the draft Technical Background Report
Work Products
One (1) electronic/digital copy and seven (7) hard copies
of the draft Background Technical Report, including the
appropriate maps, tables, and exhibits
Task 6 - Draft Housing Plan
Based on the prior Housing Element Progress Report and the
Background Technical Report, a draft Housing Plan and
Implementation Program will be developed. Within the Housing
Plan there are several issues unique to the City that will be
addressed. These issues include, but are not limited to high land
costs, the lack of vacant residentially zoned land in the City and the
desire to maintain the character of the City while providing
affordable housing opportunities.
6.1 - Goals, Policies, and Quantified Objectives
The draft Housing Plan will state the City's goals, policies, and
quantified objectives relative to the maintenance, preservation,
improvement, and development of housing. The recommended
plan will aim to achieve compliance with state housing law as well
as with the specific concerns identified by the City. The draft
Housing Plan will provide a schedule of actions including
preliminary goals and policies required to achieve the
comprehensive goals and objectives defined in the Housing
Element. In support of the Housing Plan, a Quantified Objectives
section will then provide, by income level, a recommendation on
the amount of construction, rehabilitation and conservation of
housing units that should take place in the upcoming planning
period.
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6.2 - Implementation Program
Specific programs to be implemented throughout the planning
period will be described in detail in an Implementation Program. To
make adequate provision for the housing needs of all economic
segments of the community, the Implementation Program shall
address all of the following components:
■ Identify adequate sites which will be made available
through appropriate zoning and development standards
and with services and facilities needed to facilitate and
encourage the development of a variety of types of
housing for all income levels.
■ Assist in the development of adequate housing to meet
the needs of extremely low-, very low-, low-, and
moderate-income households.
■ Address and, where appropriate and legally possible,
remove governmental constraints to the maintenance,
improvement, and development of housing.
■ Conserve and improve the condition of the existing
affordable housing stock.
■ Promote housing opportunities for all persons regardless
of race, religion, sex, marital status, ancestry, national
origin, color, familial status, or disability.
■ Preserve for lower income households the assisted
housing developments at-risk of conversion to market
rate housing (if such exist).
As appropriate, specific objectives by income group will be
included in each program description.
The draft Housing Plan will identify the departments and officials
responsible for the implementation of the various actions and the
means by which consistency will be achieved with other General
Plan elements and community goals.
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6.3- Administrative Draft Housing Element
The Administrative Draft Housing Element will be submitted to City
staff for review and comment prior to release to the Planning
Commission and City Council. We will prepare a draft of the
Housing Element executive summary report for City staff review.
In preparing the draft Housing Element, Hogle-Ireland will ensure
that the update is consistent with the City's Zoning Map and the
City's recently completed General Plan elements and land use
map.
Meetings
■ Two (2) meetings and/or conference calls with City staff
to review the Draft Housing Plan, Implementation
Program and Administrative Draft Element
Work Products
■ Seven (7) hard copies and one (1) electronic/digital copy
of the Administrative Draft Housing Element including
appropriate tables, maps, and exhibits
Task 7 - Prepare Draft Housing Element
7.1 - Community Workshop to Review Administrative Draft
Housing Element
The format we envision for the second community workshop is a
joint study session with the Planning Commission and City Council.
The meeting is typically open to the public and provides an open
forum for residents to discuss housing needs in Rosemead. If a
joint workshop is not feasible, then a workshop is suggested during
a regularly scheduled Planning Commission or City Council
meeting. The Administrative Draft Housing Element will be
presented to the City Council around the end of February 2009.
As noted in Task 4.1, outreach efforts for community workshops
include personal invitations to affordable housing developers,
special needs communities (low-income, disabled, elderly, and
families), social services providers, and non-profit organizations
focused on housing, and other groups the City indicates are
Hogle-Ireland, Inc. City of Rosemead Housing Element Proposal 19
510
■
appropriate. At the workshop, we will provide a summary in the
appropriate languages of the Administrative Draft Housing
Element, Rosemead's identified housing needs, and the proposed
strategies to address those needs. The public and decision
makers will be asked to review and provide feedback on the
information.
Meetings
■ One (1) Planning Commission and City Council joint
study session/community workshop
Work Products
■ Seven (7) hard copies, one (1) unbound reproducible
copy and one (1) electronic copy of the public Draft
Housing Element
■ Materials for the study session (including public notices,
Staff Report, PowerPoint presentation, exhibits, and
visual aids)
■ Memorandum summarizing input received from the study
session
7.2 - Draft Housing Element
Following the community workshop, Hogle-Ireland will meet with
staff to review the public comments and direction from decision
makers. Based on input provided, a Draft Housing Element for
submittal to HCD will be prepared.
Meetings
■ One (1) meetings and/or conference calls with City staff
to review the Draft Housing Element
Work Products
■ One (1) hard copy and one (1) electronic copy of the
revised version of the Draft Housing Element with public
comments incorporated to be sent to HCD
20 December 2008
EIKI
Scone of Work N
7.3 - HCD Coordination
Following the mandatory review period, HCD will transmit its
findings to the City. The findings will be in the form of suggestions
on what changes and additions need to be made to the Draft in
order for HCD to find that the Housing Element is in compliance
with State law. Hogle-Ireland will serve as the City's liaison with
HCD responding to their comments and will additionally be
responsible for the following tasks:
■ A summary of each HCD comment in the form of the
actions that need to be taken
■ Development of draft analysis and narratives to address
each comment
■ Review by City staff of the draft responses to HCD
review comments
■ Transmittal of the responses to HCD for additional
review and comment
During the course of completing this task, coordination with the
HCD reviewer will be continuously maintained. If appropriate, the
City at this stage may request that HCD conduct a site visit.
Because we cannot anticipate the depth and scope of the
comments HCD will offer, nor the time required to effectively
negotiate a position acceptable to the City, we have provided an
allowance for this task in the program budget. If additional effort is
required beyond this allowance, we will bill for additional work on a
reimbursable basis with authorization from the City Manager. Our
scope assumes that we will be able to reach resolution on all
issues, allowing work to move forward with preparation of the
public hearing Draft Housing Element.
Meetings
Up to three (3) meetings and/or conference calls with
SCAG/HCD regarding the Housing Element (may carry
over into Task 10.1)
Work Products
■ Memorandum summarizing responses to HCD
comments
Hogle-Ireland, Inc. City of Rosemead Housing Element Proposal 21
■
Task 8 - Housing Element CEQA Documentation
8.1 - CEQA Completion (Initial Study/MND)
During the HCD 60-day review period, Hogle-Ireland will prepare
required environmental documentation per the California
Environmental Quality Act (CEQA). Per CEQA, adoption of or an
amendment to the Housing Element is considered a "project."
Thus, environmental review will be required as part of this
assignment. For almost all of the jurisdictions for which our team
has prepared Housing Elements, we have also completed the
CEQA documentation, and in most circumstances, that
documentation consisted of an Initial Study (IS) leading to adoption
of either a Negative Declaration (ND) or Mitigated Negative
Declaration (MND). Typically, because housing programs are
consistent with adopted land use policy (for which thorough
environmental analysis was previously conducted) and/or do not
propose actions that will result in physical changes to the
environment, a Negative Declaration or Mitigated Negative
Declaration is appropriate. As the City's General Plan update was
completed earlier this year and included CEQA documentation it is
likely that the studies and determinations from the General Plan
update can be carried over to the Housing Element update. We
have budgeted for CEQA compliance assuming this level of
review.
We will prepare a preliminary draft Initial Study for City staff review.
Upon receiving staffs comments, we will prepare a Draft Initial
Study/ (Mitigated) Negative Declaration for public circulation and
review. Our budget assumes that City staff will be responsible for
distribution per CEQA requirements.
At the conclusion of the 30-day public review, response to
comments will be prepared, constituting the Final (Mitigated)
Negative Declaration. Our budget provides an allowance for
responding to any comments received. Any additional time
required beyond this allowance will be billed on a reimbursable
basis. If necessary, a Mitigation Monitoring Program with
appropriate mitigation measures will accompany the Final
(Mitigated) Negative Declaration. This documentation will be
brought before the City Council for review and adoption.
22 December 2008
Scope of Work 0
The City will be responsible for all noticing and distribution of
CEQA documents, as well as required filings. If requested, Hogle-
Ireland will file the Notice of Determination (NOD) with the County
of Los Angeles following the adoption of the Housing Element by
the City Council. The City will be responsible for paying all required
fees.
Additionally, as per Senate Bill 18 (SB 18), the City will be required
to consult with interested Native American tribes as part of the
Housing Element Update process. SB 18 requires that this be a
City-driven process, but Hogle-Ireland staff will assist City staff with
the consultation. This process is accounted for within the
proposed budget.
Work Products
■ One (1) unbound reproducible copy, one (1) electronic
and seven (7) hard copies Administrative Draft Initial
Study/(Mitigated) Negative Declaration
■ Initial Study/(Mitigated) Negative Declaration for public
circulation
■ One (1) unbound reproducible copy, one (1) electronic
and fourteen (14) hard copies of the Final (Mitigated)
Negative Declaration
■ Mitigation Monitoring and Reporting Program (if
required)
■ Notice of Determination
Task 9 - Public Hearings & Adoption
9.1 - Housing Element Adoption
Hogle-Ireland staff will be available to attend public hearings for the
certification of the Final (Mitigated) Negative Declaration and
adoption of the updated Housing Element. Public hearings will
include the community as well as housing stakeholders as
indicated by City staff for discussion on the document. Our budget
includes an allowance to cover four (4) hearings. Hogle-Ireland will
be available to attend additional hearings on a time-and-materials
basis.
Hogle-Ireland, Inc. City of Rosemead Housing Element Proposal 23
■
Meetings
■ Two (2) Planning Commission Hearing
■ Two (2) City Council Hearing
Work Products
Materials for Public Hearings (including public notices,
Staff Report, PowerPoint presentation, exhibits, and
visual aids)
■ One (1) unbound reproducible hard copy, one (1)
electronic copy, and fourteen (14) bound hard copies of
each final report summarizing pertinent discussion
issues from each meeting
Task 10 - Final Housing Element
10.1 - State Certification
Following the final City Council hearing, Hogle-Ireland will prepare
a final version of the Housing Element to incorporate directives of
the City Council and any changes to the draft required by HCD and
City staff and officials, for adoption and transmittal to the State.
Project completion is anticipated to occur by August 14, 2009. If
any further negotiations with HCD are required at this stage for
certification, Hogle-Ireland will follow through with assisting the City
in achieving State certification of the Housing Element after
adoption. Our scope and budget provide for HCD coordination as
an allowance, as the scope of the revisions cannot be wholly
anticipated at this time.
Work Products
One (1) unbound reproducible hard copy, seven (7)
bound hard copies, one (1) electronic copy in PDF
format and one (1) electronic copy in Word format of the
Final Housing Element including the appropriate
graphics, tables, maps, and exhibits
24 December 2008
of Work 0
10.2 - Continued HCD Coordination (as needed)
As necessary, Hogle-Ireland will continue to coordinate with HCD
to accomplish a certified Housing Element. As mentioned
previously in Task 7.3 Hogle-Ireland cannot anticipate the depth
and scope of the comments HCD will offer, nor the time required to
effectively negotiate a position acceptable to the City, therefore we
have provided an allowance for this task in the program budget. If
additional effort is required beyond this allowance, we will bill for
additional work on a reimbursable basis after receiving
authorization from the City Manager.
Hogle-Ireland, Inc. City of Rosemead Housing Element Proposal 25
LED
IMEJ
■
Planning
in Motion
Hogle-Ir eland, Inc.
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26 December 2008
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Hogle-Ireland, Inc.
Qualifications
Hogle-Ireland, Inc. is a California corporation and has been in
business since January of 1988. Our corporate office is located in
the City of Irvine, with additional full service offices in Riverside,
Palm Springs, and Pasadena. We have approximately 100
professional-level planners on staff, many of whom have city staff
planning experience. We can address virtually any type of planning
or community development project a client may have because of
the extensive and varied experience of our staff. Hogle-Ireland has
a high level of expertise in working with city staff and
regulatory/discretionary processes. This expertise and knowledge
allows us to readily understand and respond to the City of
Rosemead's needs.
We are uniquely qualified to assist in the update and development
of General Plans and Plan Elements, Zoning Codes, Specific
Plans, and other planning documents because of the background
and professional experience of the partners and staff. The
partners of the firm bring extensive and varied experience as
former Community Development Directors for California cities.
Eight members of the firm have served in Community
Development/Planning Director positions, and all our senior level
personnel have served in managerial positions in planning
departments, redevelopment agencies, public works departments,
building departments, and housing authorities. Our staff
understands city planning processes and is familiar with the unique
challenges of Rosemead due to our extensive involvement in
projects with the City.
The partners of Hogle-Ireland, Inc. are Larry K. Hogle, Paul J.
Ireland, Pamela Steele, and Mike Thiele. Larry Hogle is the
founding partner and served as Community Development Director
for both Oxnard and Irvine prior to founding the firm. Paul Ireland
served as the Community Development Director for the City of
Fontana and Planning Manager for the City of Irvine prior to joining
City of Rosemead Housing Element Proposal 31
■
Mr. Hogle in the creation of Hogle-Ireland, Inc. Pamela Steele has
been with Hogle-Ireland for 16 years, coming from the Community
Development Department at the City of Fontana. Mike Thiele
served as Community Development Director for the City of Davis
prior to joining the firm.
Commitment
For the Rosemead Housing Element update program, we have
assembled a team of professionals who are fully committed to
complete this assignment. Hogle-Ireland's team leaders - Project
Advisor Laura Stetson, Project Manager Alexa Wyneken, and
Technical Advisor Lisa Brownfield - are all senior-level staff at the
firm who will remain responsible for overall project management
and strategy, direction of Hogle-Ireland staff, all community
engagement tasks, and interface with City staff and decision
makers. Ms. Wyneken will devote approximately 30 percent of her
time to this project, while Ms. Stetson and Ms. Brownfield will
devote approximately 15 percent of their time to this project. Derek
Bingham and Sarah McKearnan will play a key role as staff
planners for the Housing Element Update and will each devote
approximately 50 percent of their time to this project or more if
necessary to meet the June 1, 2009 deadline. Mr. Kain will be
available on an as needed basis to provide any GIS and graphic
support required for the project.
We understand that it is vital to the completion of the Housing
Element update to have adequate staff available to complete the
project. Hogle-Ireland will ensure that sufficient personnel are
available to meet each task deadline and complete the overall
project on time.
Key Personnel
The City of Rosemead Housing Element update will be directed by
staff in both our Irvine office and Pasadena office. Alexa Wyneken,
with more than nine years of professional planning experience in
the public and private sectors will serve as project manager,
overseeing work on both the Housing Element and CEQA
documentation. Laura Stetson, AICP will serve as Project Advisor
for the Housing Element update, focusing on the overall
management and community relations aspect as needed. Lisa
32 December 2008
EIM
lifications and Personnel N
Brownfield will serve as Technical Advisor for the Housing Element
Update offering her extensive knowledge of the City gained from
her recent involvement with the City of Rosemead General Plan
Update and EIR. Ms. Brownfield's knowledge of the issues and
concerns facing Rosemead will provide crucial input to ensure
appropriate housing strategies are more efficiently and effectively
evaluated, developed, and implemented. The key personnel to be
involved on the project are described below.
Ms. Stetson, AICP has more than 20 years of professional planning
experience in the public and private sectors. She will serve as
project advisor, overseeing work on both the Housing Element and
CEQA documentation. In her 20 years of professional planning
experience, Ms. Stetson led general plan, zoning code, CEQA, and
other planning and environmental assignments for jurisdictions
throughout California, including award-winning general plan
programs in the cities of Brea and Claremont. Ms. Stetson brings
to this assignment a thorough understanding of State planning,
housing, and environmental laws; extensive experience working
with community groups and decision-making bodies; and attention
to quality in all products that Hogle-Ireland produces.
Ms. Wyneken will serve as the Project Manager of the Housing
Element update, managing the day-to-day project activities. With
over nine years of experience, Ms. Wyneken provides a wide range
of journey level planning services in both the public and private
sectors. She has experience in both current and advance
planning, as well as community outreach. Her planning experience
includes housing elements updates, general plans, zoning codes,
specific plans and coordinating citizen participation programs. She
has worked on and managed housing elements and housing-
related assignments for many jurisdictions including the cities of
West Covina, Murrieta, Perris and Norco. She is well versed in the
interpretation of and methods to comply with government codes,
policies, and regulations.
Hogle-Ireland. Inc. City of Rosemead Housing Element Proposal 33
IME]
■
Ms. Brownfield will serve as technical advisor and contribute her
knowledge of Rosemead to assist in preparing a housing element
that responds to City leaders, residents and stakeholders'
objectives and priorities. Ms. Brownfield has extensive
understanding of housing elements, with a history of leading
general plan and housing element updates. Recently, Ms.
Brownfield managed the City of Rosemead General Plan update,
which was completed in October of 2008. Her extensive
knowledge of the City acquired during her involvement with the
General Plan update will provide valuable input on housing issues
that can be addressed in the updated Housing Element through
objectives, policies, and implementation measures.
Mr. Bingham will serve as planning staff in support of this project.
He has worked on a variety of planning assignments including
housing elements, general plan updates and specific plans.
Recently, he has assisted in preparing several housing element
updates for cities in the SCAG region and has prepared required
CEQA documentation for these housing elements updates.
Ms. McKearnan will also serve as planning staff in support of this
project. Ms. McKearnan has two years of public and private sector
planning experience working both at the public counter and in
housing development. Her planning experience includes housing
element updates for the cities of West Covina, Irvine, and Murrieta.
She is experienced in performing research for the background
technical report and in the development of strategies to meet
regional housing goals.
34 December 2008
E191
ualifications and Personnel 0
Mr. Kain will provide Geographic Information Systems (GIs)
mapping support for the project. Mr. Kain has over eight years of
public and private sector planning experience. He is well versed in
the implementation, management, and utilization of information
and data management systems for local government use. Mr.
Kain's work experience has given him an excellent understanding
of the relationship between data management and its importance
in achieving service delivery standards for the work of Community
Development.
Complete resumes of these team members are presented in
Section 5.
City of Rosemead Housing Element Proposal 35
Hogle-Ireland. Inc.
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Hogle-Ireland, Inc.
36 December 2008
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Planning
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Hogle-Ireland, Inc,
mm : s~:` City of Rosemead Housing Element Proposal 39
Planning
in Motion
Hogle-Ireland, Inc.
This Page Intentionally Left Blank
40 December 2008
I it
Laura Stetson, AICP
Principal
1 Planning
fy' ®in Motion
Hogle-Ireland, Inc.
EDUCATION
i
13.S., Stanford University, 1983
Graduate Coursework
Public Administration
American University
YEARS OF EXPERIENCE
Professional Experience
Ms. Stetson has served as project manager on general plans,
zoning codes, specific plans, and special planning studies for
diverse cities throughout California. In this capacity, she has
worked with advisory committees, commissions, and councils
to develop long-range goals, policies, and programs, and to
craft the regulatory tools to implement those programs. She
has conducted background research for planning, written plan
elements, coordinated preparation of plans and related
environmental documentation, and presented recommendations
to decision-making bodies. She also directs preparation of
CEQA documents, either as part of planning programs or to
address development projects.
23 Ms. Stetson is in charge of the Hogle-Ireland Pasadena office
and is managing projects for a variety of public sector clients.
PROFESSIONAL Currently, she is overseeing the Housing Element Update work
AFFILIATIONS efforts for the cities of Laguna Woods, Garden Grove, and
Rialto.
Amercan Planning Association
American Institute of Certified Planners Ms. Stetson led a team of specialists to prepare the City of
Riverside's key land use regulatory tools: the General Plan, the
zoning ordinance, the subdivision ordinance, and citywide
Design Guidelines, as well as a Program EIR. The program
involved working with many community groups to affirm
direction defined through a prior visioning process and
economic strategy study.
As part of crafting a vision for the City of Claremont that was to
be integrated into the General Plan, Ms. Stetson led a multi-
layered public involvement program, including working with a
100+ member General Plan Committee with topic-oriented
subcommittees.
Additional experience includes managing the following projects
Zoning
EIRs
General Plans
Codes
Manhattan Beach
Baldwin Park
Raymond Theater Reuse
Brea
La Puente
Del Mar Station Mixed Use
Monterey Park
La Mirada
Palmdale Water District MP
Montebello
Brea Hillsides
Rosedale Planned Community
South El Monte
Azusa
Pasadena Land Use and
Mobility
City of Rosemead Housing Element Proposal
■
Planning
in Motion
Hogle-Ireland, Inc. -
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42 December 2008
Lisa A. Brownfield
Senior Associate Project Manager
Professional Experience
Planning
® In Motion
Hogle-Ireland, Inc.
EDUCATION
M.A., Urban Planning, University of California, Los
Angeles, 1988
B.S., Urban Planning, California State Polytechnic
University, Pomona, 1983
YEARS OF EXPERIENCE
22
PROFESSIONAL
AFFILIATIONS
American Institute of
Certified Planners, 1990
American Planning Association
HONORS/PUBLICATIONS/ACTIVITIES
American Planning Association, California Chapter,
Outstanding
Achievement for Large Jurisdiction
Planning Effort, City of Los Angeles for the General Plan
Framework
Ms. Brownfield has more than 20 years of experience in private
sector and public sector planning. Her 18 years of project
management experience includes leading large consultant
teams and city staff; formulating, monitoring, and ensuring
compliance with project budgets and schedules; ensuring all
technical and presentation materials and products are of the
highest quality; envision, creating, and facilitating significant
public outreach programs; and presenting technical concepts,
plans, and managerial reports to decision-makers, members of
the public, and related professionals.
In addition to project management expertise, Ms. Brownfield
has diverse technical experience. She has prepared all
mandatory and many optional elements of general plans;
prepared industrial, commercial, and recreation oriented specific
plans; conducted special land use, housing, and circulation
studies; reviewed and amended zoning and development
codes; and conducted and prepared many environmental
reviews and analyses.
Ms. Brownfield served as a Project Manager for the
comprehensive update of the City of Rosemead General Plan.
Her experience on the General Plan has provided her with an
intimate knowledge of the community groups, development
issues and major resident concerns that are present in the City.
She also served as the Project Manager for the comprehensive
Master EIR prepared for the Westlake Village General Plan. As
project manager, she ensured that the plan was self-mitigating.
A mitigation monitoring plan and a statement of overriding
considerations were prepared for air quality impacts.
Additional experience includes:
• Functioning as the Project Manager for the City of Ontario,
Sphere of Influence Specific Plan CA, and EIR
Provision of staff services for the City of Azusa Rosedale
Residential Development Project. For this project, she
analyzed site and specific plans, provided third-party
review of the EIR, participated in Development
Agreement negotiations, conducted outreach sessions,
and participated in project mediation between City and
developer team members.
City of Rosemead Housing Element Proposal --r ^ 43
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in Motion
Hogle-Ireland, Inc. This Page Intentionally Left Blank
44 December 2008
Alexa K. Wyneken
Project Manager
® Planning
in Motion
Hogle-Ireland, Inc.
EDUCATION
M.A., Public Policy &t'Administration, California State
University, Long Bea,:h
B.A., Geography, California State University, Long Beach
YEARS OF EXPERIENCE
PROFESSIONAL
AFFILIATIONS
American Planning Association (Al
Urban Land Institute (ULI)
Professional Experience
Ms. Wyneken has extensive public and private sector planning
experience. She is experienced in both current and advance
planning, as well as community outreach. She has managed
and been directly involved in updating general plans, zoning
codes, specific plans and coordinating citizen participation
programs. She is well versed in the interpretation of and
methods to comply with government codes, policies and
regulations. Ms. Wyneken possesses strong interpersonal skills
that have been developed through direct involvement with
elected and appointed public officials.
Ms. Wyenken leads a team of planners primarily assigned to
advance planning projects such as housing elements, general
plans, and specific plans. Projects that she has been
responsible for include:
• City of Perris General Plan and EIR
• City of Murrieta General Plan
• Specific Plans in the City of Chino Hills
• A mixed use Specific Plan in the City of Highland
• An 85-acre transit-oriented development (Metro Gold Line
extension) in the City of Monrovia
• A 75-acre mixed-use Specific Plan in the County of
Mendocino
• The management of several large-scale specific plans for
the cities of Orange and Perris
She has managed Housing Element updates for:
• City of West Covina
• City of Murrieta
• City of Perris
• City of Norco
Ms. Wyneken also has extensive experience with the Western
Riverside Council of Governments in Riverside California.
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Robert Kain
Project Manager Community Design & GIS
Professional Experience
` Planning
® in Motion
EDUCATION Hogle-Ireland, Inc.
B.S., Urban and Regional Planning, Califomia state
Polytechnic University, Pomona
A.A., Architectural Drafting Technology, Palomar
College, San Marcos
YEARS OF EXPERIENCE
to
Mr. Kain has extensive public and private sector planning
experience. He is well versed in the implementation,
management, and utilization of information and data
management systems for local government use. He is highly
adept at building, implementing, and managing enterprise-wide
Geographic Information Systems utilizing ArcView GIS with the
ability to integrate various databases and applications from
various sources for analysis. Mr. Kain's work experience has
given him an excellent understanding of the relationship
between data management and its importance in achieving
service delivery standards for the work of the Community
Development and Public Works Departments.
Hogle-Ireland Inc. - Senior Associate Project Manager:
PROFESSIONAL Mr. Kain manages Hogle-Ireland's CIS and Data Management
AFFILIATIONS section, overseeing the creation and maintenance of
geodatabases and feature sets used for project analysis and
American Planning Association (APA) client deliverables. He has developed a Land Use and Zoning
geodatabase which is being utilized to identify land-use conflicts
and areas of nonconforming development.
Prior to joining Hogle-Ireland, Inc., Mr. Kain served in the
following public agency positions:
• City of Dana Point - Permit Coordinator:
Mr. Kain was responsible for planning, implementing, and
overseeing the enterprise-wide development data management
program for the issuance and tracking of planning, building, and
engineering permits and projects. He managed the City's
Geodatabases: including the development, implementation,
operation, performance, and maintenance of the City's
enterprise-wide Geographic Information System. He was also
responsible for maintenance of the City's Policy maps and
associated layers.
• City of Newport Beach - Assistant Planner:
Mr. Kain's responsibilities included the management of
residential and commercial projects. He supported the GIS
efforts of the Planning Department and was responsible for
maintaining the department's geo-databases and policy maps.
He also was responsible for developing GIS based land-use and
demographics databases which were used as the basis for the
City's traffic model update and Councilmatic redistricting
program.
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Professional Experience
Derek Bingham has public agency planning experience at the
Planning public counter and in processing application submittals. He is
In Motion experienced in reviewing architectural plans, performing
Inc. research, and in preparing staff reports.
Rle-Ireland,
He is working on a team preparing Housing Elements for
EDUCATION General Plans including those for:
B.S. Cum Laude, Urban and Regional Planning,
California State Polytechnic University, Pomona
PROFESSIONAL
AFFILIATIONS
American Planning Association (ARA)
Derek Bingham
Assistant Project Manager ll
• Murrieta
• Norco
• Perris
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❑ Sarah McKearnan
Assistant Project Manager 1
Professional Experience
' Ms. McKearnan is assigned a variety of projects, ganging from
PROFESSIONAL
AFFILIATIONS
Planning providing assistance on general plan updates, housing element
® in Motion updates, specific plan preparation, and zoning ordinance
EDUCATION Hogle•Ireland, Inc. preparation to providing contract planning services to public
1I agencies.
Masil rs Urban and Regional Planning, University of Sarah also has experience in:
Caliriirnia, Irvine
n
Bachelor of Arts, Macales[er College, St. Paul, ° Organization and development of databases
Minnesota ° Data collection and analysis
Coordination of community outreach meetings
American Planning Association (APA)
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Experiences and References
In this section, we present examples of current and previous projects that
demonstrate our experience and capabilities regarding housing
elements. We also include the names of current and previous clients
who may be contacted regarding our work. The services for the project
will be performed out of our Irvine office.
La Puente is a suburban city located in Los Angeles County. The City
faces challenges with a high cost of living, specifically in regard to
housing prices. This issue has required attention in their current Housing
Element update in an effort to meet their RHNA allocation, and ensure
that a variety of housing opportunities are available for residents of all
income levels. Recently, the La Puente Housing Element has been
certified by HCD and is one of only ten housing element attaining State
certification in the SCAG region so far. The awarded contract value was
$169,560, which included both an update to the Housing Element and
Zoning Code. The value of the contract awarded for the Housing
Element Update component was approximately $70,000.
Currently, Laura Stetson, Diana Gonzalez, and Genevieve Sharrow are
working collaboratively on this update. Laura Stetson provided project
management and technical assistance while Diana Gonzalez and
Genevieve Sharrow provided support in writing and preparing the
document.
Contact: Guillermo Arreola, City Planner
15900 E. Main Street
La Puente, CA 91744
(626) 855-1500
Email: garreola@lapuente.org
Irmi
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Located east of downtown Los Angeles, West Covina is a community
with limited vacant land available that can be utilized for its RHNA
allocation. Therefore, Hogle-Ireland is working closely with the City staff
to address this issue through innovative programs and policies that would
allow for the creation of affordable units. Hogle-Ireland is also working
with several City departments including Planning, Housing and the
Redevelopment Agency to review the current programs and policies in
place to ensure that a realistic and economical Housing Plan is created.
The value of the contract awarded for this update was $71,930.
Currently, Alexa Wyneken is the project manager and Sarah McKearnan
provides support in preparing the document.
Contact: Fabiola Wong, Senior Planner
1444 West Garvey Avenue
P.O. Box 1440
West Covina, CA 91793
(626) 939-8422
Email: fabiola.wong@westcovina.org
The City of Baldwin Park is located in Los Angeles County. Hogle-
Ireland has worked closely with the City to address the housing needs of
residents and the requirements of the State while simultaneously
maintaining the character of the City. A full draft has been completed
and is currently in review by HCD. The value of the contract awarded for
this update was $66,530.
Currently, Laura Stetson, Diana Gonzalez, and Genevieve Sharrow are
working collaboratively on this update. Laura Stetson provided project
management and technical assistance while Diana Gonzalez and
Genevieve Sharrow provided support in writing and preparing the
document.
Contact: Amy Harbin, City Planner
14403 E. Pacific Avenue
Baldwin Park, CA 91706
(626) 960-4011 x475
Email: aharbin@baldwinpark.com
54 December 2008
EIR
riences and References 0
City of Monterey
An important aspect of the City's Housing Element was the construction
and conservation of existing affordable housing, and provision of housing
assistance to help residents find decent housing. Through a
collaborative planning process with residents, community groups, and
City staff, the element indicates actions City leaders will take to achieve
diversity of housing in its many forms (density, income status of
residents, special needs of groups such as the elderly or disabled). The
Monterey Park Housing Element update is currently in review by HCD.
The value of the contract awarded for this update was $155,265. The
contract involves extensive GIS work to produce maps and data, plus
additional outreach tasks and support.
Currently, Laura Stetson, Diana Gonzalez, and Genevieve Sharrow are
working collaboratively on this update. Laura Stetson provided project
management and technical assistance while Diana Gonzalez and
Genevieve Sharrow provided support in writing and preparing the
document.
Contact: Jim Basham, Planning Manager
320 W. Newmark Avenue
Monterey Park, CA 91754
(626) 307-1463
Email: JBasham@MontereyPark.ca.gov
Murrieta is a rapidly developing community located in southwestern
Riverside County. Due to its location many of the City's residents
commute a range of distances to work throughout southern California.
Hogle-Ireland has worked closely with City staff to ensure that an
appropriate jobs-housing balance is achieved and that the needs of
workforce residents living in the City are met. The Murrieta Housing
Element update is currently underway. The value of the contract
awarded for this update was $71,070.
Currently, Alexa Wyneken is the project manager while Derek Bingham
and Sarah McKearnan provide support in preparing the document.
Contact: Jim Mackenzie, Senior Planner
One Town Square
24601 Jefferson Avenue
Murrieta, CA 92562
(951) 461-6064
Email: JMackenzie@murrieta.org
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Hogle-Ireland, Inc. updated the City of Alhambra's 2008-2014 Housing
Element. Through the update process, several key areas in the City were
identified as ideal locations for future housing opportunities. In addition,
the update provided several opportunities to create new residential uses
through infill development and reuse of existing land uses. The City is in
the process of obtaining certification from HCD. The value of the
contract awarded for this update was $63,740.
Currently, Laura Stetson, Diana Gonzalez, and Genevieve Sharrow are
working collaboratively on this update. Laura Stetson provided project
management and technical assistance while Diana Gonzalez and
Genevieve Sharrow provided support in writing and preparing the
document.
Contact: Michael Martin, Community Development Director
111 South First Street
Alhambra. CA 91801
(626) 570-5041
Email: m.martin@cityofalhambra.org
Hogle-Ireland, Inc. is currently under contract with the City of Montebello
to prepare an update to the Housing Element for the 2008-2014 cycle,
which is part of the Comprehensive General Plan Update. The housing
element is currently being reviewed by HCD. The value of the contract
awarded for this update was $263,080. This value reflects the total not-
to-exceed amount for both the Comprehensive General Plan Update and
Update to the Zoning Code. The value of the contract awarded for the
Housing Element Update component was approximately $65,000.
Laura Stetson and Diana Gonzalez are working collaboratively on this
update.
Currently, Laura Stetson, Diana Gonzalez, and Genevieve Sharrow are
working collaboratively on this update. Laura Stetson provided project
management and technical assistance while Diana Gonzalez and
Genevieve Sharrow provided support in writing and preparing the
document.
Contact: Michael Huntley, Planning Manager
1600 W. Beverly Blvd.
Montebello, CA 90640
(323) 887-1386
Email: mhuntley@cityofmontebello.com
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