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CC - Item 1B - Overview of Draft Strategic Plan 2021-2030City of Rosemead 2030 Strategic Plan Framework Revised, October 7, 2021 Values Safety I Diversity I Community I Service I Family Oriented Vision Rosemead is a safe, welcoming, connected, and active city, a destination with thriving local businesses, well-maintained parks and infrastructure, and quality programming and services which support the entire community. Mission The City of Rosemead provides quality programs, services and support that builds community, increases opportunity, and makes Rosemead a great place to live and work. Goals Safety: Rosemead is a safe city for all who live, work, and play here. Responsive, Inclusive City: Rosemead provides quality services, programming, and events in an engaging and culturally sensitive manner that support the changing needs of our population. Infrastructure and Facilities: Rosemead supports a safe, active, and climate conscious community through its well-maintained streets and sidewalks, continually improving infrastructure, and use and promotion of renewable energy. Parks and Programs: Rosemead has parks, facilities, green space, and recreational and cultural resources to meet the needs of residents across the city. Employee Retention and Development: Rosemead is an adaptable organization focused on employee growth, development, and retention, and one that promotes a culture of success, support, and collaboration. Finance: Rosemead is fiscally solvent and is successful in leveraging new opportunities to fund the city's programs and services. Activation and Economy: Rosemead is a vibrant city with a diverse business community, and a destination which draws visitors from across the San Gabriel Valley and beyond. Land Use and Zoning: Rosemead supports new development and local businesses, focuses on the revitalization of our major corridors, and finds creative solutions to the changing needs of residents and businesses. City of Rosemead 2030 Strategic Plan I Revised DRAFT Framework 1 10/5/2021 1 1 Objectives Safety: Rosemead will enhance public safety in our city by providing safe access to public facilities, expanding neighborhood safety programming, and improving quality of life, including assisting homeless residents in our community. Responsive, Inclusive City: Rosemead will continue to provide quality services that are inclusive and responsive to meet the changing needs of our diverse community. Infrastructure and Facilities: Rosemead will continue to renovate and enhance streets, sidewalks, and public infrastructure; coordinate with relevant utility agencies regarding safety and enhancements; and modernize facilities by expanding the use of wireless network technology and renewable energy. Parks and Programs: Rosemead will continue to expand the existing green space, parks, city facilities, and programs available in Rosemead through community partnerships, expanded community stewardship, and development of more robust cultural programming. Employee Retention and Development: Rosemead will actively support employee development and provide growth opportunities, cross -training and competitive salaries to retain quality staff. Finance: Rosemead will remain a fiscally solvent city by enacting and adhering to established financial policies including parameters for reserves. The City will continue to explore revenue generating and cost savings opportunities through the development of alternative funding sources and other possible means. Activation and Economy: Rosemead will support active and vibrant business corridors, create events to celebrate the city and its businesses, and cultivate destinations through public art, activities, and promotion to continue to draw visitors to the city. Land Use and Zoning: Rosemead will continue to create policies that encourage new development, respond to the changing housing needs of residents, promote activation along our major corridors, and support the local business community. City of Rosemead 2030 Strategic Plan I Revised DRAFT Framework 110/5/202112 Actions A. Safety A.1 Expand the neighborhood watch program to include and rotate among all neighborhoods in the city and organize monthly or bi-monthly meetings of all neighborhood block captains. A.2 Include sheriff and public safety staff attendance at all neighborhood watch community meetings. A.3 Increase the visibility of sheriff and public safety team through expanded patrols throughout the city. A.4 Create community enforcement and policing programs like junior cadets and park rangers to assist with patrols, education and compliance with park regulations and other city laws. A.5 Hold regularly scheduled safety trainings for staff and provide expanded safety programs and education in city publications for residents. A.6 Provide weekly crime statistics to residents via social media to keep the community better informed. A.7 Develop a maintenance plan for all city facilities, including lighting and camera equipment reviews to determine if updates or maintenance are required. A.8 Explore grant funding to install additional cameras in parks and other public facilities to help deter crime. A.9 Hire a social worker or case manager to provide outreach services to homeless individuals, coordinating work with all city staff including public works and sheriff departments. A.10 Explore grant opportunities and work with SGVCOG and other regional partners to address homelessness. B. Responsive, Inclusive City B.1 Create a communications plan with an internal PIO team to promote the city's programs and services. B.2 Create a quarterly multi-lingual community newsletter to share news and city information and publicize the city's programs and services. B.3 Include opportunities for input at all city -hosted events so residents and businesses can provide feedback about city services, programs, and events. City of Rosemead 2030 Strategic Plan I Revised DRAFT Framework 1 10/5/2021 1 3 B.4 Organize more cultural events which recognize and celebrate the diversity of Rosemead. B.5 Continue and expand the Rosemead Anti -Hate Campaign. B.6 Ensure all city information, literature and outreach is engaging and available in the languages most commonly spoken in the city. B.7 Hold multi-lingual open houses at City Hall to promote and educate the community about the city's services to residents and businesses. B.8 Create a set of civic education workshops to educate the community about how they can get involved in city governance and activities. B.9 Continue and expand trainings for staff to provide quality services, including directing inquiries to appropriate departments and/or personnel. C. Infrastructure and Facilities C.1 Continue ongoing improvements to streets and infrastructure in the city. C.2 Maintain or enhance crosswalks, lighting, and public sidewalks, and review current lighting standards to determine whether they need to be revised and/or updated. C.3 Continue to seek grant and other funding opportunities for street improvements and infrastructure enhancements. C.4 Review the city's existing bike plan to determine the feasibility of including bicycle infrastructure as an element of street improvement projects. C.5 Develop projects which incorporate multi -modal transportation systems. C.6 Create a parking structure to address parking issues in the city. C.7 Create preferential parking districts in residential areas. C.8 Develop a five-year Capital Improvement Project (CIP) program. C.9 Develop and/or update maintenance and repair management plans for all city facilities. C.10 Organize community clean-up events that involve residents and businesses. C.I I Incorporate more art in public spaces in the city. City of Rosemead 2030 Strategic Plan I Revised DRAFT Framework 110/5/202114 D. Parks and Programs D.1 Continue to explore and evaluate opportunities for new parks and other green space in the city. D.2 Update and expand park amenities, events, and programs so they are more accessible and inclusive, focusing on key segments of the population including youth, seniors, those with special needs, and residents who are not English speakers. D.3 Provide case management services and emotional development/support to seniors and youth in the community. DA Expand community outreach to identify additional programming needs of residents. D.5 Continue to look for funding opportunities to expand parks and facilities. D.6 Seek grants and partnerships with community organizations and sports teams to enhance city sports facilities and parks programming. D.7 Update the field allocation policy. D.8 Develop a deferred maintenance plan for all parks and park facilities. D.9 Develop cultural arts programming and/or a cultural arts commission to create and sponsor arts and culture events in the city. D.10 Create an Art Walk event to highlight artists in the Rosemead community. E. Employee Retention E.1 Reinstate quarterly City Manager's lunch to engage all staff and inform them about city efforts, initiatives, efforts, programs, and accomplishments. E.2 Create an organizational succession plan that identifies opportunities for promoting talent within the organization. E.3 Establish a professional development program that includes relevant and appropriate training and education for full and part-time staff to achieve their goals. EA Develop a professional advancement plan that describes the roles and necessary requirements of every position in the organization. The plan will also outline the interaction relationships between positions. E.5 Create an organizational chart that demonstrates how the staff across departments and positions relate to each other. City of Rosemead 2030 Strategic Plan I Revised DRAFT Framework 1 10/5/2021 1 5 E.6 Design and implement a mentorship program that informs and connects staff across different departments and staff levels. E.7 Create a staff cross -training program that emphasizes learning about different aspects of the organization. The interactive and hands on program will include opportunities to interact with staff from different departments and experience different work environments. E.8 Establish a staff recognition and appreciation program that celebrates the accomplishments of staff at all levels and departments, through an employee of the month campaign, spotlights at City Council meetings, and organizational publications. E.9 Create monthly staff team building activities and events that promote interaction and encourage socialization between staff across different departments. F. Finance F.1 Provide quarterly financial status reports to city staff and City Council. F.2 Conduct outreach to inform the community about the city's finances and when budgets are presented to the City Council. F.3 Establish a long-term plan to support facility and infrastructure maintenance. FA Pursue bonding opportunities to implement Capital Improvement Projects. F.6 Establish a cross -functional team with representatives from all city departments to identify and pursue grant funding opportunities and partnerships. F.7 Coordinate between the Finance and Parks and Recreation Departments to create a streamlined approach linking parks and recreation registration and financial software. G. Activation and Economy G.1 Create a vibrant annual food event that supports local restaurants and draws residents and visitors from other places across the region. G.2 Engage with the Rosemead Chamber of Commerce to create connections and reinforce support for local businesses. G.3 Establish a cultural arts activation program to activate and beautify the commercial corridors. City of Rosemead 2030 Strategic Plan I Revised DRAFT Framework 1 10/5/2021 6 GA Identify a designated location that can become the heart of the city and where the community can celebrate its diverse cultures. G.5 Establish a staff position focused on economic development, including supporting existing and new local business, business attraction, and coordination with the Rosemead Chamber of Commerce. G.6 Hire a Public Information Officer to support marketing and distribution of information related to activation events and economic development. H. Land Use and Zoning H.1 Create shared areas, green space, and park amenities through new development projects. H.2 Explore art in public places for large development projects. H.3 Explore the option for shared housing development to benefit students, seniors, and young adults. HA Create an incentive program to attract and retain businesses. H.5 Streamline the development process by establishing design standards along the Design Overlay Zones for by -right approval. H.6 Attract new business by streamlining the alcohol licensing permit process. H.7 Implement an in -lieu fee to build affordable housing. City of Rosemead 2030 Strategic Plan I Revised DRAFT Framework 110/5/202117 City of Rosemead 2030 Strategic Plan Action Plan DRAFT Goal A Safety Rosemead is a safe city for all who live, work, and play here. Objective: Rosemead will enhance public safety in our city by providing safe access to public facilities, expanding neighborhood safety programming and improving quality of life, including addressing homelessness in our community. Timeline Actions Lead Support Partners Short Med Long Expand the neighborhood watch program to include and rotate among all X Public Safety Sheriff Action A.1 neighborhoods in the city and organize monthly or bi-monthly meetings of all neighborhood block captains. Include sheriff and public safety staff Sheriff, Public X Action A.2 attendance at all neighborhood watch Safety community meetings. Increase the visibility of sheriff through X Sheriff Action A.3 expanded patrols throughout the city. Hold regularly scheduled safety trainings for Human Resources, staff and provide expanded safety X Action A.4 Public Safety programs and education in city publications for residents. Goal A Safety (continued) Rosemead is a safe city for all who live, work, and play here. Objective: Rosemead will enhance public safety in our city by providing safe access to public facilities, expanding neighborhood safety programming and improving quality of life, including addressing homelessness in our community. Timeline Lead Support Partners Actions Short Med Long Provide weekly crime statistics to residents X Public Safety City Action A5 via social media to keep the community better informed. Develop a maintenance plan for all city facilities, including lighting and camera X Public Works Public Safety Action A.6 equipment reviews to determine if updates or maintenance are required. Explore grant funding to install additional X Public Works Action A.7 cameras in parks and other public facilities to help deter crime. Hire a part-time social worker or case Community manager to provide outreach services to X Development/City Action A.8 homeless individuals, coordinating work with all city staff including public works and sheriff departments. Community Explore grant opportunities and continue to Development/City X Action A.9 work with SGVCOG and other regional partners to address homelessness. Rosemead 2030 Strategic Plan | Action Plan | Revised DRAFT | 10/05/2021 | 2 Goal B Responsive, Inclusive City Rosemead provides quality services, programming, and events in an engaging and culturally sensitive manner that support the changing needs of our population. Objective: Rosemead will continue to provide quality services that are inclusive and responsive to meet the changing needs of our diverse community. Timeline Actions Lead Support Partners Short Med Long Create a communications plan with an X All City Departments Action B.1 Office programs and services. Create a quarterly multi-lingual community newsletter to share news and city X All City Departments Action B.2 Office programs and services. Include opportunities for input at all city- Parks and hosted events so residents and businesses X All City Departments Action B.3 Recreation can provide feedback about city services, programs, and events. Organize more cultural events which Parks and X Action B.4 recognize and celebrate the diversity of Recreation Rosemead. Parks and Continue and expand the Rosemead Anti- X Action B.5 Recreation Hate Campaign. Ensure all city information, literature and outreach is engaging and available in the X City Clerk All City Departments Action B.6 languages most commonly spoken in the city. Rosemead 2030 Strategic Plan | Action Plan | Revised DRAFT | 10/05/2021 | 3 Goal B Responsive, Inclusive City (continued) Rosemead provides quality services, programming, and events in an engaging and culturally sensitive manner that support the changing needs of our population. Objective: Rosemead will continue to provide quality services that are inclusive and responsive to meet the changing needs of our diverse community. Timeline Lead Support Partners Actions Short Med Long Hold multi-lingual open houses at City Hall to promote and educate the community X All City Departments Action B.7 Office about to residents and businesses. Create a set of civic education workshops to educate the community about how they X All City Departments Action B.8 Office can get involved in city governance and activities. Continue and expand trainings for staff to provide quality services, including directing X Human Resources Action B.9 inquiries to appropriate departments and/or personnel. Rosemead 2030 Strategic Plan | Action Plan | Revised DRAFT | 10/05/2021 | 4 Goal C Infrastructure and Facilities Rosemead supports a safe, active, and climate conscious community through its well-maintained streets and sidewalks, continual improvements to infrastructure, and use and promotion of renewable energy. Objective: Rosemead will continue to renovate and enhance streets, sidewalks, and public infrastructure; coordinate with relevant utility agencies regarding safety and enhancements; and modernize facilities by expanding the use of wireless network technology and renewable energy. Timeline Actions Lead Support Partners Short Med Long Continue ongoing improvements to streets X X X Public Works Action C.1 and infrastructure in the city. Maintain or enhance crosswalks, lighting, and public sidewalks, and review current X X Public Works Action C.2 lighting standards to determine whether they need to be revised and/or updated. Continue to seek grant and other funding Regional, state, and federal X Public Works Action C.3 opportunities for street improvements and agencies infrastructure enhancements. Community Development, to Neighboring cities, non- determine the feasibility of including bicycle X Public Works Action C.4 profit organizations, infrastructure as an element of street community groups improvement projects. Develop and support projects which X Public Works Action C.5 incorporate multi-modal transportation systems. Community Create a parking structure to address X X Public Works Action C.6 Development parking issues in the city. Rosemead 2030 Strategic Plan | Action Plan | Revised DRAFT | 10/05/2021 | 5 Goal C Infrastructure and Facilities Rosemead supports a safe, active, and climate conscious community through its well-maintained streets and sidewalks, continual improvements to infrastructure, and use and promotion of renewable energy. Objective: Rosemead will continue to renovate and enhance streets, sidewalks, and public infrastructure; coordinate with relevant utility agencies regarding safety and enhancements; and modernize facilities by expanding the use of wireless network technology and renewable energy. Timeline Lead Support Partners Actions Short Med Long Public Safety, Public Works, Community Create preferential parking districts in X X Community and Council Action C.7 Development residential areas. Support Develop a five-year Capital Improvement X X Public Works All Departments Action C.8 Project (CIP) program. Develop and/or update maintenance and X Public Works All Departments Action C.9 repair management plans for all city facilities. , Continue to organize community clean-up X Public Safety Public Works, Waste Hauler Action C.10 events that involve residents and businesses. and Community Community Development, Parks and Incorporate more art in public spaces in the X Non-profit organizations, Action C.11 Recreation city. and community Rosemead 2030 Strategic Plan | Action Plan | Revised DRAFT | 10/05/2021 | 6 Goal D Parks and Programs Rosemead has parks, facilities, green space, and recreational and cultural resources to meet the needs of residents across the city. Objective: Rosemead will continue to expand the existing green space, park facilities and programs available in the city through community partnerships, expanded stewardship from the community, and development of more robust cultural programming. Timeline Actions Lead Support Partners Short Med Long Continue to explore and evaluate Parks and X X X Community Development Action D.1 opportunities for new parks and other green Recreation space in the city. Update and expand park amenities, events, and programs so they are more accessible Parks and and inclusive, focusing on key segments of X X Action D.2 Recreation the population including youth, seniors, those with special needs, and residents who are not English speakers. Provide case management services and Parks and X X Action D.3 emotional development/support to seniors Recreation and youth in the community. Parks and Expand community outreach to identify X Action D.4 Recreation additional programming needs of residents. Parks and Continue to look for funding opportunities X X X s Office Action D.5 Recreation to expand parks and facilities. Create partnerships with community Parks and X X Action D.6 organizations and sports teams to enhance Recreation city sports facilities and parks programming. Parks and X Action D.7 Update the field allocation policy. Recreation Rosemead 2030 Strategic Plan | Action Plan | Revised DRAFT | 10/05/2021 | 7 Goal D Parks and Programs (continued) Rosemead has parks, facilities, green space, and recreational and cultural resources to meet the needs of residents across the city. Objective: Rosemead will continue to expand the existing green space, park facilities and programs available in the city through community partnerships, expanded stewardship from the community, and development of more robust cultural programming. Timeline Lead Support Partners Actions Short Med Long Parks and Develop a deferred maintenance plan for x X Public Works Action D.8 Recreation all parks and park facilities. Develop cultural arts programming and/or Parks and Community Development x X Action D.9 a cultural arts commission to create and Recreation and sponsor arts and culture events in the city. Parks and Create an Art Walk event to highlight artists X x Action D.10 Recreation in the Rosemead community. Parks and Study and evaluate the expansion of the X Public Works Action D. 11 Recreation Splash Zone. Parks and Research a location to have a dedicated X Action D. 12 Recreation soccer field. Parks and Research and evaluate the creation of a X Action D. 13 Recreation Youth Advisory Commission. Rosemead 2030 Strategic Plan | Action Plan | Revised DRAFT | 10/05/2021 | 8 Goal E Employee Retention Rosemead is an adaptable organization focused on employee growth, development, and retention, and one that promotes a culture of success, support, and collaboration. Objective: Rosemead will actively support employee development and provide growth opportunities, cross-training and competitive salaries to retain quality staff. Timeline Actions Lead Support Partners Short Med Long engage all staff and inform them about city X Human Resources Action E.1 efforts, initiatives, efforts, programs, and accomplishments. Create an organizational succession plan X X Human Resources All City Departments Action E.2 that identifies opportunities for promoting talent within the organization. Establish a professional development program that includes relevant and X X Human Resources Action E.3 appropriate training and education for full and part-time staff to achieve their goals. Develop a professional advancement plan that describes the roles and necessary X X Human Resources All City Departments Action E.4 requirements of every position in the organization. The plan will also outline the interaction relationships between positions. Create an organizational chart that demonstrates how the staff across X Human Resources All City Departments Action E.5 departments and positions relate to each other. Design and implement a mentorship program that informs and connects staff X Human Resources All City Departments Action E.6 across different departments and staff levels. Rosemead 2030 Strategic Plan | Action Plan | Revised DRAFT | 10/05/2021 | 9 Goal E Employee Retention (continued) Rosemead is an adaptable organization focused on employee growth, development, and retention, and one that promotes a culture of success, support, and collaboration. Objective: Rosemead will actively support employee development and provide growth opportunities, cross-training and competitive salaries to retain quality staff. Timeline Lead Support Partners Actions Short Med Long Create a staff cross-training program that emphasizes learning about different aspects of the organization. The interactive X Human Resources All City Departments Action E.7 and hands on program will include opportunities to interact with staff from different departments and experience different work environments. Establish a staff recognition and appreciation program that celebrates the accomplishments of staff at all levels and X Human Resources City Manager Action E.8 departments, through an employee of the month campaign, spotlights at City Council meetings, and organizational publications. Create staff team building activities and events that promote interaction and X Human Resources Action E.9 encourage socialization between staff across different departments. Rosemead 2030 Strategic Plan | Action Plan | Revised DRAFT | 10/05/2021 | 10 Goal F Finance Rosemead is fiscally solvent and is successful in leveraging new opportunities to fund Objective: Rosemead will remain a fiscally solvent city by enacting and adhering to established financial policies including parameters for reserves. The City will continue to explore revenue generating and cost savings opportunities through the development of alternative funding sources and other possible means. Timeline Actions Lead Support Partners Short Med Long Provide quarterly financial status reports to X Finance Action F.1 city staff and City Council. Conduct outreach to inform the community X Finance City Manager Action F.2 budgets are presented to the City Council. Establish a long-term plan to support facility X Finance Public Works Action F.3 and infrastructure maintenance. Pursue bonding opportunities to implement X X X Finance Public Works Action F.4 Capital Improvement Projects. Establish a cross-functional team with City Manager representatives from all city departments to X X All City Departments Action F.6 Office identify and pursue grant funding opportunities and partnerships. Coordinate between the Finance and Parks and Recreation Departments to create a Parks and X X Finance Action F.7 streamlined approach linking parks and Recreation recreation registration and financial software. Rosemead 2030 Strategic Plan | Action Plan | Revised DRAFT | 10/05/2021 | 11 Goal G Activation and Economy Rosemead is a vibrant city with a diverse business community, and a destination which draws visitors from across the San Gabriel Valley and beyond. Objective: Rosemead will support active and vibrant business corridors, create events to celebrate the city and its businesses, and develop destinations through public art, activities, and promotion to continue to draw visitors to the city. Timeline Actions Lead Support Partners Short Med Long Create a vibrant annual food event that Community supports local restaurants and draws X X Action G.1 Development residents and visitors from other places across the region. and Engage with the Rosemead Chamber of Community X Rosemead Chamber of Action G.2 Commerce to create connections and Development Commerce reinforce support for local businesses. Establish a cultural arts activation program Community Parks and Recreation, X Action G.3 to activate and beautify the commercial Development Beautification Commission corridors. Identify a designated location that can Community become the heart of the city and where X X X All City Departments Action G.4 Development the community can celebrate its diverse cultures. Hire a Public Information Officer to support marketing and distribution of information X X Human Resources Action G.5 related to activation events and economic development. Rosemead 2030 Strategic Plan | Action Plan | Revised DRAFT | 10/05/2021 | 12 Goal H Land Use and Zoning Rosemead supports new development and local businesses, focuses on the revitalization of our major corridors, and finds creative solutions to the changing needs of residents and businesses. Objective: Rosemead will create policies which encourage new development, respond to the changing housing needs of residents, promote activation along our major corridors, and support the local business community. Timeline Actions Lead Support Partners Short Med Long Create shared areas, green space, and Community X X Parks and Recreation Action H.1 park amenities through new development Development projects. Community Explore art in public places opportunities for X Action H.2 Development large development projects. Explore the option for shared housing Community X X Action H.3 development to benefit students, seniors, Development and young adults. Community Create an incentive program to attract and X X Action H.4 Development retain businesses. Streamline the development process by Community X Action H.5 establishing design standards along the Development Design Overlay Zones for by-right approval. Community Attract new business by streamlining the X Public Safety Action H.6 Development alcohol licensing permit process. Community Implement an in-lieu fee to build affordable X Finance Action H.7 Development housing. Rosemead 2030 Strategic Plan | Action Plan | Revised DRAFT | 10/05/2021 | 13