PC - Item 3A - City of Rosemead 2030 Strategic Plan PowerPointPlanning Process Overview
From June to October 2021, we engaged the
community, City Council, City department leaders and
staff, and other stakeholders through various meetings,
working sessions, focus groups, and surveys to craft this
Strategic Plan. Our planning process included four
phases, guided by MIG, Inc. as our strategic planning
consultants.
Planning Process Overview
Phase 1
Assessment
Define our shared outcomes
for the process, and identify
issues and priorities for the
future through a range of
engagement activities.
Phase 2
Developing the
Framework
Refine and update the City’s
values, vision, and mission,
and develop goals for the
next ten years.
Phase 3
Strategic Plan
Development
Develop strategies and
actions to meet these goals
and develop the
Strategic Plan.
Phase 4
Implementation
Develop an Action Plan
framework to serve as a
guide for ongoing
work toward goals, and
define performance
measures to serve as
milestones along the way.
Elements of the Strategic Plan
Values
Shared beliefs that reflect what the community
considers significant and important.
Vision
A desired end state
and preferred future.
Actions
A prioritized list of steps
needed to accomplish
goals and objectives.
Objectives
Specific statements of
action about what the
city hopes to achieve.
Action Plan
Identifies a timeframe for
completing actions,
responsible parties, and
required resources.
Mission
The purpose and
associated
responsibilities of the
city as an organization.
Goals
Statements of
direction toward the
city’s desired future.
Strategic Framework
Values Vision Mission Goals
Strategic Framework
Safety
Diversity
Community
Service
Family
VALUES VISION
Rosemead is a safe,
welcoming, connected,
and active city, a
destination with
thriving local
businesses, well-
maintained parks and
infrastructure, and
quality programming
and services which
support the entire
community.
MISSION
Rosemead provides
quality programs,
services, and support
that builds community,
increases opportunity,
and makes Rosemead a
great place to live, work,
and play.
Strategic Framework
GOALS
SAFETY
Rosemead is a safe city for all
who live, work, and play here.
RESPONSIVE,
INCLUSIVE CITY
Rosemead provides quality
services, programming, and
events in an engaging and
culturally sensitive manner that
support the changing needs of
our population.
INFRASTRUCTURE
AND FACILITIES
Rosemead supports a safe,
active, and climate conscious
community through its well-
maintained streets and
sidewalks, continually improving
infrastructure, and use and
promotion of renewable energy.
PARKS AND PROGRAMS
Rosemead has parks, facilities,
green space, and recreational
and cultural resources to meet
the needs of our residents.
EMPLOYEE RETENTION
AND DEVELOPMENT
Rosemead is an adaptable
organization focused on
employee growth, development,
and retention, and one that
promotes a culture of
collaboration, support, and
success.
FINANCE
Rosemead is fiscally solvent
and is successful in
leveraging new opportunities
to fund the city’s programs
and services.
ACTIVATION AND
ECONOMY
Rosemead is a vibrant city
with a diverse business
community, and a
destination which draws
visitors from across the San
Gabriel Valley and beyond.
LAND USE AND ZONING
Rosemead supports new
development and local
businesses, focuses on the
revitalization of our major
corridors, and finds creative
solutions to the changing needs
of residents and businesses
This Plan
Each Strategic Plan Goal includes five elements:
1. Objective Statement
What the City of Rosemead hopes
to achieve in the coming years.
2. Actions
The set of activities the
City of Rosemead will
use to reach each goal.
3. Metrics
Milestones and/or indicators
used to articulate annual
progress and achievements.
4. Timeline
Completion target dates for each
action are organized within the
Plan timeframe as short-term (in
years 1 and 2), medium term (5
years) or long-term (9 to 10 years).
5. Lead Department(s)
The City Management Team is responsible for executing
and coordinating implementation and reporting for
actions under each goal. Additionally, key supporting
partners for each action are identified. These are listed
in the Action Plan which follows the goal areas below.
GOALS
GOAL A: SAFETY
Rosemead is a safe city for all who live, work, and play here.
GOAL A: SAFETY (Continued)
GOAL B: RESPONSIVE, INCLUSIVE CITY
Rosemead provides quality services, programming, and events in an engaging and
culturally sensitive manner that support the changing needs of our population.
GOAL B: RESPONSIVE, INCLUSIVE CITY (Continued)
GOAL C: INFRASTRUCTURE AND FACILITIES
Rosemead supports a safe, active, and climate conscious community through its well-
maintained streets and sidewalks, continual improvements to infrastructure, and use and
promotion of renewable energy.
GOAL C: INFRASTRUCTURE AND FACILITIES (Continued)
GOAL D: PARKS AND PROGRAMS
Rosemead has parks, facilities, green space, and recreational and cultural resources to
meet the needs of residents across the City.
GOAL D: PARKS AND PROGRAMS (Continued)
GOAL E: EMPLOYEE RETENTION
Rosemead is an adaptable organization focused on employee growth, development, and
retention, and one that promotes a culture of success, support, and collaboration.
GOAL E: EMPLOYEE RETENTION (Continued)
GOAL F: FINANCE
Rosemead is fiscally solvent and is successful in leveraging new opportunities to fund the
city’s programs and services.
GOAL F: FINANCE (Continued)
GOAL G: ACTIVATION AND ECONOMY
Rosemead is a vibrant city with a diverse business community, and a destination which
draws visitors from across the San Gabriel Valley and beyond.
GOAL H: LAND USE AND ZONING
Rosemead supports new development and local businesses, focuses on the revitalization
of our major corridors, and finds creative solutions to the changing needs of residents and
businesses.
GOAL H: LAND USE AND ZONING (Continued)
Rosemead supports new development and local businesses, focuses on the revitalization
of our major corridors, and finds creative solutions to the changing needs of residents and
businesses.