HSC - Item 4D - Attachment A - Rosemead City Homelessness Response Plan_Fnl 1-26-21 CC
CITY OF ROSEMEAD
HOMELESSNESS PREVENTION AND RESPONSE PLAN
Plan Completed: January 2021
Plan Period: January 2021 – December 31, 2023
City of Rosemead
8838 East Valley Boulevard
Rosemead, California 91170
In partnership with
TABLE OF CONTENTS
EXECUTIVE SUMMARY 1
I. PLAN INFORMATION 3
II. PURSUIT OF A CITY PLAN TO ADDRESS HOMELESSNESS 3
III. PLANNING PROCESS 5
A. Information Gathering and Review 6
B. Key Findings 7
C. Plan Development 9
IV. THE CITY OF ROSEMEAD’S HOMELESSNESS RESPONSE PLAN GOALS 9
A. Enhance and Expand Existing Prevention and Response Resources 9
B. Improve Coordination of Available Prevention and Response Strategies 12
C. Increase Education about Homelessness and Available Resources 15
D. Further Promote Affordable Housing Preservation and Development 19
V. PLAN IMPLEMENTATION LEAD 23
VI. PARTICIPATION IN COLLABORATIVE EFFORTS 23
VII. COUNTY HOMELESS INITIATIVE STRATEGIES 24
APPENDIX
A. Los Angeles County Homeless Initiative: Approved Strategies 26
City of Rosemead Homelessness Response Plan 1
EXECUTIVE SUMMARY
Homelessness and housing insecurity are a significant concern within the city of Rosemead and
across Los Angeles County. Through its partnership with the San Gabriel Valley Council of
Governments, the City of Rosemead pursued this Homelessness Prevention and Response
Plan to enhance efforts to prevent and reduce homelessness among residents of Rosemead.
The Plan aims to leverage local resources and support regional coordination efforts to: (1)
reduce inflow into homelessness through targeted prevention and diversion, (2) boost existing
homelessness response efforts in the city through increased coordination with and funding of
existing programs and resources throughout the region and San Gabriel Valley, and (3) promote
housing affordability.
The City’s Homelessness Prevention and Response Plan was developed over a seven-month
period from June 2020 through January 2021. To inform the strategies in the Plan, the City
worked alongside its consultant, Focus Strategies, to review data on homelessness within
Rosemead, examine related City policies and planning documents, and convene stakeholder
sessions with City Departments and members of the public.
Four key concerns were identified in the data collection and stakeholder engagement process.
The first is that homelessness within Rosemead has increased over the years and is a common
concern among residents. Second, public health and safety is a valued consideration in the
community, particularly as it relates to unsheltered homelessness. Third, in comparison to the
level of need, there is a lack of available homelessness response services and resources in or
near Rosemead. And, lastly, there is an insufficient supply of affordable housing for current and
future needs of residents in the city.
As outlined in the Plan, the City of Rosemead identified the goals below to guide its
homelessness response strategy. These goals respond to community concerns related to
homelessness and align with broader regional system strategies, approaches, and efforts.
A. Enhance and expand existing homelessness prevention and housing response
resources that can serve residents of Rosemead.
B. Improve coordination of available homelessness prevention and response
strategies for households in Rosemead.
C. Increase education about homelessness within Rosemead to reduce stigma and
expand awareness of available resources.
City of Rosemead Homelessness Response Plan 2
D. Adopt and strengthen policies to further promote affordable housing preservation
and development within the city.
Each of these goals is detailed in the Plan, with consideration to actions that will be pursued to
support achievement of the goal, performance metrics to gauge success, City resources that will
be needed or leveraged, and target timelines for major tasks.
By partnering with existing service providers and programs in the region, the City will be able to
better leverage local resources. The City may focus on assisting: 1) persons and families
currently experiencing homelessness that are seeking suitable housing or shelter; 2) persons
that are at risk of becoming homeless; and 3) transition age youth coming out of foster care.
Additionally, eviction prevention through the City’s Homeless Prevention and Diversion Program
and other rent relief programs may be further developed and expanded to assist the targeted
homeless populations.
The City of Rosemead looks forward to the implementation of this Plan as an opportunity to
guide the City’s strategic efforts and investments in preventing and responding to homelessness
among residents of Rosemead. These efforts will be pursued in collaboration with local,
regional, and countywide partners including local homelessness response provider agencies,
community-based groups, the San Gabriel Valley Council of Governments, and the Los Angeles
Continuum of Care.
City of Rosemead Homelessness Response Plan 3
CITY OF ROSEMEAD
HOMELESSNESS PREVENTION AND RESPONSE PLAN
I. Plan Information
Plan Presentation to City Council for Adoption Period of Time Covered by Plan
January 26, 2021 January 2021 – December 31, 2023
II. Pursuit of a City Plan to Address Homelessness
The City of Rosemead pursued and developed this Homelessness Prevention and Response
Plan to enhance efforts to reduce homelessness within Rosemead. The Plan aims to leverage
local resources, build on current efforts, and align with Los Angeles County Homeless Initiative
Strategies to maximize impact. In particular, the City of Rosemead has adopted strategies to
reduce inflow into homelessness through targeted prevention and diversion efforts, boost
existing homelessness response efforts through increased coordination and funding, and
promote housing affordability.
The City of Rosemead is in the San Gabriel Valley of Los Angeles County, with a population of
approximately 54,058 people. Rosemead’s population size has remained consistent in
comparison to the broader region, increasing by only approximately 1,110 people from 2000 to
2017.1 Of the residents in Rosemead, 60.6% identify as Asian; 34.5% identify as Hispanic or
Latino; 14.4% as white non-Hispanic; 0.5% as American Indian and Alaskan Native; and 0.2%
as Black or African American.2 Approximately half of the city’s housing units are occupied by
renters (50.49%) and half are occupied by owners (49.51%). The median household income in
Rosemead is 23% lower than in the County overall and 30% lower than the State.3
In January 2020, the Los Angeles Continuum of Care Point-in-Time Count determined there
were 79 people experiencing literal (unsheltered) homelessness within Rosemead. This reflects
a slight decrease from 2019 when 91 people were identified but continues to reflect an overall
trend increase from earlier years. While a more detailed demographic breakdown is not yet
1 U.S. Census Bureau, American Community Survey: 2000, 2013-2017 ACS 5-Year Estimates.
2 U.S. Census Bureau, American Community Survey: 2019.
3 U.S. Census Bureau, American Community Survey: 2013-2017 ACS 5-Year Estimates.
City of Rosemead Homelessness Response Plan 4
available for the 2020 Point-in-Time Count, the data from Rosemead’s 2019 Point-in-Time
Count reveals 46.2% identified as Hispanic or Latino, 27.5% as white non-Hispanic, 22% as
Black or African American, and less than 5% as Asian, American Indian or Alaskan Native, or
multi-racial. This data reflects a disproportionate prevalence of Hispanic or Latino, Black and
African American, and white non-Hispanic people amongst those experiencing homelessness in
Rosemead in comparison to the city’s total population.
Of the people experiencing homelessness within Rosemead who were captured through the
Point-in-Time Count enumeration process, 100% were unsheltered and none were living in
emergency shelter. No emergency shelters or transitional housing programs currently exist
within the city’s jurisdiction. The graph below shows the living situations of people experiencing
homelessness within the City at the time of the 2020 Point-in-Time Count. As can be seen in the
graph, most people who are experiencing homelessness within the City are staying outdoors on
the streets, in tents, or in makeshift shelters (66%), while 24% are staying in cars, vans, or
recreational vehicles.
20
51
70
91 79
0
20
40
60
80
100
120
2016 2017 2018 2019 2020
Number of People Experiencing Homelessness
(Point-in-Time Count)
City of Rosemead Homelessness Response Plan 5
Further, while not reflected in the data above, stakeholders in Rosemead expressed concern
the Point-in-Time Count underrepresents the number of people experiencing homelessness
within the city, whether those are families who are fearful of engagement or because there are
limited commercial or public areas within the largely residential city where people normally
congregate.
The most recent data available on homelessness in the region pre-dates the COVID-19
pandemic. The full impacts of the pandemic on housing stability in the city remain to be
witnessed. As of the drafting of this Plan, California State Assembly Bill 3088, the Tenant,
Homeowner and Small Landlord Relief and Stabilization Act of 2020, provides some protections
for renters from eviction for nonpayment of rent and protection from no cause evictions.4
III. Planning Process
In February 2020, the Governing Board of the San Gabriel Valley Council of Governments
(SGVCOG) formalized funding to support regional cities in the development of homelessness
response plans. The City of Rosemead elected to participate in this effort to develop a city-
4 AB 3088, which took effect on August 31, 2020, provides some protections from eviction for
tenants experiencing financial hardship due to COVID-19 and delays the timeline for rental recovery
by property owners. AB 3088 prevents eviction before February 1, 2021 for covered tenants who
provide valid hardship declarations.
53.03%
11.12%
1.93%
14.85%
10.28%
8.79%
Location of People Experiencing Homelessness
(2020 Point-in-Time Count)
Street Makeshift Shelter Tents RV/Camper Vans Cars
City of Rosemead Homelessness Response Plan 6
based plan. In June 2020, the City began working with Focus Strategies,5 the contracted
consultant for the project, to strategize and engage in planning efforts.
A. Information Gathering and Review
The Plan was developed over a seven-month period from June 2020 through January 2021. To
inform the strategies within the Plan, the City and Focus Strategies reviewed data on
homelessness within Rosemead and the surrounding region, examined related city policies and
planning documents (e.g., Consolidated Plan, Housing Element, etc.), and facilitated city
department planning sessions6 and community input sessions.
Throughout the months of July and August 2020, input sessions were held with a total of 26
stakeholders that included elected officials, city staff members, homelessness response service
provider agencies, community groups, and residents. In addition, the City of Rosemead hosted
a public survey on its website to provide an additional opportunity for residents and community
partners to provide input into the planning process: over 40 responses to the survey were
received. These forums provided participants the opportunity to share views on the most
pressing concerns related to homelessness in Rosemead, available resources, and
opportunities for future efforts. The planning and input sessions, as well as the survey, explored
topics such as:
• What are the most urgent issues related to homelessness in Rosemead?
• Are there trends you have noticed in the scope or needs of people experiencing
homelessness within the city?
• What current resources are available within the city to prevent or respond to
homelessness, and what are the biggest gaps?
• What is working well, and what opportunities exist for strengthening, current regional
coordination or strategic planning efforts?
• What short-term opportunities for policy, program, or system changes could yield a
significant impact in improving outcomes for people experiencing or at-risk of
homelessness, if implemented?
5 Focus Strategies is a national consulting firm, based on the West Coast, that specializes in
strategic, data-informed solutions to homelessness. Through services that include homelessness
response planning, system and program assessment, and equity analyses, Focus Strategies helps
client communities develop housing-focused, person-centered strategies to reduce homelessness.
6 The following City Departments participated in the planning effort: Community Development, Parks
and Recreation, Public Safety, and Public Works. In addition, representatives participated from City-
contracted Los Angeles County Sheriff’s Department services.
City of Rosemead Homelessness Response Plan 7
B. Key Findings
Based on information gathered through the data collection and stakeholder engagement
process, there are four key findings related to homelessness within Rosemead:
• Homelessness has increased over the years and is a common concern in the
community.
• There are public health and safety concerns associated with people experiencing
homelessness, particularly unsheltered homelessness.
• In comparison to the need, there is a lack of available homelessness response services
and resources in or near Rosemead.
• There is an insufficient supply of affordable housing for current and future needs of
residents in the city.
Additional context for each of these findings is summarized below. These themes informed the
prioritization and development of goals and action steps for the City’s Homelessness Response
Plan.
1. Increases in Homelessness
As with much of the surrounding region and county, homelessness in Rosemead has been
steadily increasing over the past decade. More assessment is needed to identify potential
causes of the increase: however, potential contributors include the lack of affordable housing in
the city, inadequate interim and permanent housing resources in the region, and gaps in mental
health and substance use services that could support unhoused people experiencing mental
health or substance use disorders with accessing housing. Many stakeholders expressed
concern regarding the unknown impacts of the COVID-19 pandemic on rates of homelessness
and housing instability within the city.
2. Public Health and Safety Concerns
Concerns for the public health impacts of people experiencing unsheltered homelessness,
particularly in commercial areas of the city where business operators have expressed
uncertainty as to how to respond to people who are unsheltered near their facilities, were also
raised in the information gathering process. Some people also shared safety concerns related to
the prevalence or perception of illegal activities such as theft, property destruction, or substance
use in areas frequented by people who were unsheltered. Through its contract with the Los
Angeles County Sheriff’s Department and the City’s Code Enforcement Division, the City
currently responds to a multitude of calls that may include mental or physical health crises,
reports of encampments, and concerns related to quality of life situations or illegal activity.
City of Rosemead Homelessness Response Plan 8
3. Lack of Available and Accessible Homelessness Response Services and Resources
As of the writing of this Plan, no emergency shelters or transitional housing programs operate
within the city’s jurisdiction for people experiencing homelessness. However, through the City’s
CDBG program, Family Promise of San Gabriel Valley (FPSGV) has received partial funding to
help operate a temporary transitional housing program for homeless families with minor
children. The program also includes a resource center where families in the program can drop in
to access case management and a full range of social services, and to use the shower/laundry
facilities. FPSGV provides overnight housing and food for no more than four (4) families (or no
more than 14 individuals--adults and children) for one week (7 days) at a time with a maximum
of four (4) nonconsecutive times a year.
Apart from occasional mobile outreach services operated through the Los Angeles Homeless
Services Authority (LAHSA) or Service Planning Area 3 Lead Agencies in the city, housing-
related resources available to individuals experiencing homelessness are located outside of the
jurisdiction in the surrounding region. Efforts to develop programs within Rosemead have
historically faced challenges garnering sufficient community support. Through the information
gathering process, the following resources were highlighted as particular gaps within the city:
emergency housing options; rental assistance; medical, mental health, and behavioral health
resources; and affordable housing.
4. Lack of Affordable Housing
Fifty-seven percent of respondents to the City’s online survey identified affordable housing as a
significant gap within the city, and 40% of respondents indicated it is one of the most pressing
issues they are concerned about related to homelessness. Concerns related to rising housing
costs and the lack of new or available affordable units are also echoed in the City’s 2020 HUD
Analysis of Impediments report for the Community Development Block Grant (CDBG). The City
of Rosemead has adopted multiple goals within its Consolidated Plan for 2020-2025 that are
intended to advance affordable housing efforts. These include:
• Expansion of affordable housing opportunities: Using CDBG and HOME funds, build
new housing units, support home ownership, and assist households with special needs.
• Expansion of Fair Housing choice and access: Using CDBG funds, the City will
provide direct assistance to families and provide tenant or landlord training workshops.
As noted above, many stakeholders expressed concern that some households that may have
been able to manage rents before the pandemic will not be able to continue to sustain payment
of high housing costs. While the effects are still unknown, it is likely that the COVID-19
pandemic will exacerbate housing instability challenges within the city.
City of Rosemead Homelessness Response Plan 9
C. Plan Development
Based on findings from the information gathering and stakeholder engagement process, the City
of Rosemead and Focus Strategies identified key goals for the City’s Homelessness Response
Plan, with a focus on homelessness prevention and enrichment of existing services. To support
successful implementation of each goal, supporting actions, major tasks, metrics, and project
leads were determined for each goal area. Through this process, the City also explored ways in
which each goal may align with or enhance the impact of the Los Angeles County Homeless
Initiative’s Strategies. An initial draft of the City’s Homelessness Response Plan was developed
on October 28, 2020, and a ten-week internal review and refinement process was facilitated to
finalize the Plan’s contents.
IV. The City of Rosemead’s Homelessness Response Plan Goals
The City of Rosemead identified the following goals to respond to community concerns related
to homelessness and align with broader regional system strategies, approaches, and efforts:
E. Enhance and expand existing homelessness prevention and housing response
resources that can serve residents of Rosemead.
F. Improve coordination of available homelessness prevention and response strategies for
households in Rosemead.
G. Increase education about homelessness within Rosemead to reduce stigma and expand
awareness of available resources.
H. Adopt and strengthen policies to further promote affordable housing preservation and
development within the city.
Below, an outline of key implementation strategies is included for each goal. This includes
supporting actions, any related administrative or policy changes needed to achieve the goal,
performance metrics to measure the achievement of the goal, city resources that can be
leveraged or are needed to support the goal, and major task plans for each supporting action.
A-1. Goal
Enhance and expand existing homelessness prevention and housing response resources that
can serve residents of Rosemead.
This goal ties to the following Los Angeles County Homeless Initiative Strategies:
• A1/A5: Prevent Homelessness for Families and Individuals
• E7: Strengthen the Coordinated Entry System
City of Rosemead Homelessness Response Plan 10
A-2. Supporting Actions
Action 1: Operate the City of Rosemead’s new Homeless Prevention and Diversion Program, a
rental assistance and eviction prevention program.7
Action 2: Explore opportunities to leverage or designate city resources for prevention and
diversion program expansion and/or sustainability beyond current program period.
Action 3: Encourage participation in regional problem-solving trainings for key city department
personnel who frequently engage with persons or households experiencing or at-risk of
homelessness.
Action 4: Explore and, as appropriate, pursue opportunities to apply for and/or direct funds to
existing housing strategies and programs addressing homelessness among residents in
Rosemead.
A-3. Necessary Policy or Administrative Changes to Achieve Goal
This goal may require City of Rosemead policy or administrative changes. For example, the City
of Rosemead has an existing Memorandum of Agreement (MOA) in place with the SGVCOG,
which provided the initial funding for the launch of the Prevention and Diversion Program. Policy
or administrative changes may be needed for amendments to the MOA and/or City Council
approval of matching funds for the Prevention and Diversion Program. In addition, this goal may
require policy or administrative changes should the City of Rosemead consider allocating
funding towards existing homeless shelters and programs such as Union Station Homeless
Services.
A-4. Goal Measurement
Metric 1: Delivery of prevention/diversion assistance for a minimum of six households by
December 2021.
• Data Sources: SGVCOG Quarterly Report
• Timeline: December 2021
• Internal Progress Management Lead: Management Analyst
7 The City of Rosemead applied for and was awarded a $15,000 grant through the San Gabriel
Valley Council of Governments for homelessness prevention and diversion efforts through rental
assistance. The program is in effect from September 2020 through December 2021.
City of Rosemead Homelessness Response Plan 11
Metric 2: Identification of and application for additional funding resources for prevention and/or
diversion program expansion.
• Data Sources: Internal City Department memo/update
• Timeline: Ongoing
• Internal Progress Management Roles: Administration
Metric 3: Identification of and application for additional funding resources for programs
addressing homelessness among residents in Rosemead.
• Data Sources: Internal City Department memo/update
• Timeline: Ongoing
• Internal Progress Management Roles: Administration
A-5. City Resources Leveraged to Achieve Goal
Staffing time will be needed for related activities including but not limited to: participation in
planning, operation, and evaluation of prevention and diversion program; coordination with
SGVCOG and regional providers regarding resource connections; participation in applicable
trainings and/or review of relevant resources on best practices; and, research and staff analyses
of potential funding sources to support service expansion. Should the City decide to leverage
and/or dedicate staffing towards prevention and/or diversion efforts for residents of Rosemead,
there will be associated financial costs. These costs will be researched and reviewed as part of
the implementation process for this goal.
A-6. Major Tasks and Timelines
The table below outlines major tasks that will be required to achieve Goal A. The table reflects
anticipated timeframes for completion of each task: the tasks and/or timeline may be adjusted
when implementation is underway to respond to emerging or extenuating circumstances.
Goal A: Enhance and expand existing homelessness prevention and housing response resources that
can serve residents of Rosemead.
Action 1: Operate the City of Rosemead’s new Homeless Prevention and Diversion Program.
Major Tasks Timeline Key Stakeholders Involved
Provide prevention and diversion
services to households, utilizing City-
developed policies, documentation
paperwork, and data collection
processes for the rental assistance and
eviction prevention program.
In Process • Management Analyst
In coordination with SGVCOG, evaluate
outcomes of prevention and diversion
efforts.
Ongoing • Administration
• Management Analyst
City of Rosemead Homelessness Response Plan 12
Action 2: Explore opportunities to leverage or designate city resources for prevention and
diversion program expansion.
Major Tasks Timeline Key Stakeholders Involved
Research potential funding and apply
where applicable.
Ongoing • Administration
• Management Analyst
Present outcomes and updates to City
Council for consideration.
Ongoing • Homeless Task Force Chair
• Administration
Action 3: Encourage participation in regional problem-solving trainings for key city department
personnel who frequently engage with persons or households experiencing or at-risk of
homelessness.
Major Tasks Timeline Key Stakeholders Involved
Maintain communications with regional
and countywide providers to identify
potential training opportunities.
Ongoing • Homeless Task Force Chair
• Management Analyst
Action 4: Explore and, as appropriate, pursue opportunities to apply for and/or direct funds to
existing strategies and programs addressing homelessness among residents in Rosemead.
Major Tasks Timeline Key Stakeholders Involved
Research potential funding and apply
where applicable.
Ongoing • Administration
• Management Analyst
Present outcomes and updates to City
Council for consideration.
Ongoing • Homeless Task Force Chair
• Administration
B-1. Goal
Improve coordination of available homelessness prevention and response strategies for
households in Rosemead.
This goal ties to the following Los Angeles County Homeless Initiative Strategies:
• A1/A5: Prevent Homelessness for Families and Individuals
• E7: Strengthen the Coordinated Entry System
• E14: Enhance Services for Transition Age Youth
B-2. Supporting Actions
Action 1: Convene a Rosemead Homeless Task Force and meet on a quarterly basis to
strategize responses to issues and concerns related to homelessness and monitor progress
towards City Homeless Plan goals. The Taskforce will provide occasional reports/updates to the
City Council on its activities and outcomes.
Action 2: Continue to participate in Greater Los Angeles Point-in-Time Count.
City of Rosemead Homelessness Response Plan 13
• The Greater Los Angeles Point-in-Time Count will not be taking place in January 2021
due to the impacts of the COVID-19 pandemic. This Supporting Action will be applicable
for years in which LAHSA and its regional partners participate in the Point-in-Time
Count.
Action 3: Continue to participate in San Gabriel Valley Council of Governments (SGVCOG)
homelessness planning and response efforts.
Action 4: Participate in regional homelessness prevention and response efforts led by youth,
family, and adult SPA Lead Agencies8 and coordinating groups such as the San Gabriel Valley
Consortium.
B-3. Necessary Policy or Administrative Changes to Achieve Goal
This goal may require policy or administrative changes should new partnership or funding
opportunities be pursued through the local and regional coordination efforts.
B-4. Goal Measurement
Metric 1: City Department participation in upcoming Greater Los Angeles Point-in-Time Counts.
• Data Sources: City Department internal memos/updates
• Timeline: Ongoing
• Internal Progress Management Lead: City Homeless PIT Count Coordinator
Metric 2: Consistent attendance and participation in city homelessness prevention and response
efforts by members of interdepartmental Homeless Taskforce.
• Data Sources: City department internal memos/updates
• Timeline: Ongoing
• Internal Progress Management Lead: Homeless Task Force Chair
Metric 3: Development and delivery of reports on efforts and outcomes of Homeless Taskforce,
including progress on plan goals.
• Data Sources: City department internal memos/updates
• Timeline: Ongoing; minimum report frequency of one time per year
• Internal Progress Management Lead: Homeless Task Force Chair
8 Within each SPA, a Lead Agency is designated to manage and facilitate Coordinated Entry System
resources and processes within the region. There is a Lead Agency for adults, youth, and families.
As of the writing of this Plan, Union Station Homeless Services is the SPA 3 Lead Agency for adults
and families and Hathaway-Sycamores is the SPA 3 Lead Agency for youth.
City of Rosemead Homelessness Response Plan 14
Metric 4: City department participation in regional homelessness response meetings, such as
those convened by San Gabriel Valley Council of Governments and SPA 3 Lead Agencies.
• Data Sources: City department internal memo/updates
• Timeline: Ongoing
• Internal Progress Management Lead: Administration
B-5. City Resources Leveraged to Achieve Goal
Staffing time will be needed for related activities including but not limited to participation in
meetings and activities of interdepartmental Rosemead Homeless Taskforce; planning for and
participation in Greater Los Angeles Point-in-Time Count; participation in SGVCOG meetings
and SPA coordination meetings; and preparation and delivery of reports on activities to City
Council. Accomplishment of supporting actions for this goal may require utilization of City of
Rosemead communication platforms, including the City’s website and/or newsletters.
B-6. Major Tasks and Timelines
The table below outlines major tasks that will be required to achieve Goal A. The table reflects
anticipated timeframes for completion of each task: the tasks and/or timeline may be adjusted
when implementation is underway to respond to emerging or extenuating circumstances.
GOAL B: Improve coordination of available homelessness prevention and response strategies for
households in Rosemead
Action 1: Convene a Rosemead Homeless Task Force on a quarterly basis to strategize
responses to issues and concerns related to homelessness and monitor progress towards
City Homeless Plan goals.
Major Tasks Timeline Key Stakeholders Involved
Develop and share calendar of
upcoming meetings with Taskforce
members.
Ongoing • Administration
Develop and present regular updates to
City Council regarding Taskforce efforts
and outcomes.
Ongoing • Homeless Task Force Chair
• Administration
Action 2: Continue to participate in Greater Los Angeles Point-in-Time Count.
Major Tasks Timeline Key Stakeholders Involved
Participate in countywide planning
efforts.
Ongoing • City Homeless PIT Count
Coordinator
Coordinate internal city department
efforts to participate in PIT Count.
October –
January, each
year leading up
to PIT Count
• City Homeless PIT Count
Coordinator
City of Rosemead Homelessness Response Plan 15
Utilize City and LAHSA communications
platforms to recruit volunteers for PIT
Count.
December –
January, each
year leading up
to PIT Count
• City Homeless PIT Count
Coordinator
• Homeless Task Force Chair
Action 3: Continue to participate in SGVCOG homelessness response efforts.
Major Tasks Timeline Key Stakeholders Involved
Attend and participate in SGVCOG
meetings related to housing and
homelessness; maintain ongoing
communications.
Ongoing • Administration
• Management Analyst
Consider funding and partnership
opportunities for new services or
resources that are made available
through the SGVCOG.
Ongoing • Administration
• City Manager
Action 4: Participate in regional homelessness prevention and response efforts led by youth,
family, and adult SPA Lead Agencies and coordinating groups such as the San Gabriel Valley
Consortium.
Major Tasks Timeline Key Stakeholders Involved
Coordinate with SPA 3 Lead Agencies
to identify appropriate regional meetings
to attend.
Ongoing • Administration
• Homeless Task Force Chair
• Management Analyst
Attend and participate in identified
meetings.
Ongoing • Homeless Task Force Chair
• Management Analyst
C-1. Goal
Increase education about homelessness within Rosemead to reduce stigma and expand
awareness of available resources.
This goal ties to the following Los Angeles County Homeless Initiative Strategies:
• A1/A5: Prevent Homelessness for Families and Individuals
• B3: Expand Rapid Rehousing
• B4: Facilitate Utilization of Federal Housing Subsidies
• E6: Expand Countywide Outreach System
C-2. Supporting Actions
Action 1: Develop and implement a training strategy for key city departments regarding
availability of and ways to access homelessness response resources. The training may be
developed internally or via a partnership with local or regional entities with expertise in
homelessness resource availability.
City of Rosemead Homelessness Response Plan 16
Action 2: Develop and implement a communications strategy to increase awareness within
Rosemead about homelessness and available prevention and response resources. This may
include specific strategies tailored towards the business community in commercial districts
and/or towards landlords with residential property in the city. Potential activities under this
Action may include but not be limited to:
• Updates on the City’s external communication portals (e.g., website) regarding
homelessness and available local and regional resources, including information
regarding Los Angeles County’s Homeless Outreach Portal9.
• Participation in the SGVCOG Regional Homeless Services Coordination Program, which
aims to develop a centralized online resource hub for San Gabriel Valley homelessness
response resources and to increase coordination between jurisdictions, non-profit
providers, and community-based groups.
• Exploration of partnership with service providers who could co-facilitate community
trainings and town halls or who can have tables at community events to share about
homelessness and local resources.
Action 3: Develop and implement a communications strategy to inform property
owners/managers of opportunities to partner with homelessness response system efforts to
house people experiencing homelessness.
• Support with distributing information regarding the SGVCOG’s Landlord Outreach,
Education, and Incentive Program, which provides landlords with education on the
benefits of renting to households experiencing (or at risk of) homelessness who have
Housing Choice Vouchers (e.g., Section 8 Vouchers) or are in Rapid Rehousing
Programs to facilitate housing connections and assist property owners in filling rental
vacancies.
Action 4: Promote the use of Coordinated Entry Systems and other homelessness response
services for people experiencing or at-risk of homelessness and transition age youth.
C-3. Necessary Policy or Administrative Changes to Achieve Goal
Through this goal, the City of Rosemead may consider allocating funding towards an
educational campaign and outreach strategy related to homelessness and homelessness
response resources.
9 Los Angeles County’s Homeless Outreach Portal, la-hop.org, is designed to assist people
experiencing unsheltered homelessness by providing information that LAHSA and outreach teams
throughout the County can utilize to dispatch homeless services outreach teams to specific areas.
City of Rosemead Homelessness Response Plan 17
C-4. Goal Measurement
Metric 1: Participation in trainings on resource availability and access by representatives from
Homeless Task Force and key department personnel.
• Data Sources: Internal memos and updates
• Timeline: Year 1 -2
• Internal Progress Management Lead: Homeless Task Force10 Committee Chair
Metric 2: Completion and publication of communications materials regarding homelessness and
available resources for residents and business community.
• Data Sources: City department internal memo/update
• Timeline: Year 1
• Internal Progress Management Lead: Homeless Task Force Committee Chair
Metric 3: Increased Coordinated Entry System resource accessed by people with ties to
Rosemead.
• Data Sources: Data reports available through LAHSA
• Timeline: Progress will be evaluated in alignment with LAHSA CES data report
schedule.11
• Internal Progress Management Leads: City Homeless PIT Count Coordinator and
Homeless Task Force Committee Chair
C-5. City Resources to Achieve Goal
Staffing time will be needed for related activities including but not limited to: research on local
resources and/or coordination with local service provider for assistance developing resource list;
development of trainings; participation in trainings; development and online publication of
resource materials for residents on services available within region; and coordination with
countywide and regional entities for data collection. Accomplishment of this goal will require
utilization of City of Rosemead communication platforms, including the City’s website and/or
newsletters.
10 The City of Rosemead Homeless Task Force is an interdepartmental committee that includes
representatives from Administration, Community Development, Parks and Recreation, Public Safety,
and Public Works. With direction from the City of Rosemead City Council and City Manager, the
Homeless Task Force leads the implementation of the City’s Homelessness Response Plan and
related efforts.
11 The most recent CES data report, which reflected information gathered through the Homelessness
Management Information System (HMIS) database, covered a six-month period. It is anticipated
reports will be released semi-annually or annually.
City of Rosemead Homelessness Response Plan 18
C-6. Major Tasks and Timelines
The table below outlines major tasks that will be required to achieve Goal C through the
supporting actions. The table reflects anticipated timeframes for completion of each task: the
tasks and/or timeline may be adjusted when implementation is underway to respond to
emerging or extenuating circumstances.
GOAL C: Develop and implement a communications strategy to increase education about
homelessness within the city to reduce stigma and increase awareness of available resources.
Action 1: Develop and implement a training strategy for key city departments regarding
availability of and ways to access homelessness response resources.
Major Tasks Timeline Key Stakeholder Roles
Determine list of key departments and
personnel for participation in training(s).
January – March
2021
• Homeless Task Force
• Department Heads
• Administration
Determine if training project deliverables
will be designed and conducted
internally or via a contracted provider.
January – March
2021
• Homeless Task Force
• Management Analyst
Research potential service providers to
conduct training.
March – June
2021
• Homeless Task Force
• Management Analyst
Draft or review training materials;
Finalize and present developed
materials.
Fall/Winter 2021 • Homeless Task Force
• Management Analyst
Maintain and/or coordinate with regional
provider to receive regularly updated
resource lists.
Ongoing • Homeless Task Force Chair
• Management Analyst
Action 2: Develop and implement a communications strategy to increase awareness within city
about homelessness and available prevention and response resources.
Major Tasks Timeline Key Stakeholders Involved
Decide upon key elements of
communications strategy (e.g., website,
town halls, partnership with SGVCOG
efforts, etc.).
January – March
2021
• Homeless Task Force
• Management Analyst
Determine if project deliverables will be
developed internally or via a contracted
provider.
January – March
2021
• Homeless Task Force
• Management Analyst
Research and/or review effective
communications strategy samples.
January – June
2021
• Homeless Task Force
• Management Analyst
Draft and/or review initial draft materials;
Finalize and publish/present developed
materials.
June –
December 2021
• Homeless Task Force
• Management Analyst
• Administration
City of Rosemead Homelessness Response Plan 19
Action 3: Develop and implement a communications strategy to inform property
owners/managers of opportunities to partner with homelessness response system efforts to
house people experiencing homelessness.
Major Tasks Timeline Key Stakeholders Involved
Participate in the San Gabriel Valley
Council of Governments’ Landlord
Outreach, Education and Incentive
Program.
Ongoing • Homeless Task Force Chair
• Management Analyst
Coordinate with United Way's Everyone
In campaign for messaging and
materials that can be included within
communications strategy.
January – March
2021
• Homeless Task Force
• Management Analyst
Action 4: Promote the use of Coordinated Entry Systems and other homelessness response
services for people experiencing or at-risk of homelessness and transition age youth.
Major Tasks Timeline Key Stakeholders Involved
Schedule meetings and/or maintain
communications with SPA Lead
Agencies to facilitate referral and
coordination efforts; Refer eligible
residents to CES agencies as
appropriate for services and resources.
January – March
2021; Ongoing
thereafter
• Management Analyst
Develop schedule for updates to related
resources on City website and other
communication platforms.
Ongoing • Management Analyst
Maintain and/or coordinate with regional
provider to receive regularly updated
resource lists.
January – March
2021; Ongoing
thereafter
• Management Analyst
Review LAHSA reports on CES
assessments and services received by
people with connections to Rosemead.
Ongoing, as
reports are
available
• Management Analyst
D-1. Goal
Adopt and strengthen policies to further promote affordable housing preservation and
development within the city.
This goal ties to the following Los Angeles County Homeless Initiative Strategies:
• F5: Incentive Zoning/Value Capture Strategies
• F7: Preserve and Promote the Development of Affordable Housing for Homeless
Families and Individuals
City of Rosemead Homelessness Response Plan 20
D-2. Supporting Actions
Phase 1
Action 1: Explore opportunities within Housing Element Update12 to monitor and preserve
existing affordable housing and to expand affordable housing stock for all income levels,
including for households in low- and very low-income thresholds.
Action 2: Explore opportunities to utilize Department of Housing and Urban Development (HUD)
HOME Investment Partnerships Program (HOME) funding for affordable housing projects,
including identification of feasible sites for projects serving Veterans and/or other populations in
need of affordable housing.
Action 3: Research Permanent Local Housing Allocation (PLHA) funding through the State of
California designated for Rosemead to determine preferred usage(s). These funds can be
utilized in a variety of ways to support efforts to increase the affordable housing stock such as:
development, acquisition, and rehabilitation of multiple affordable housing project types;
contributions to San Gabriel Valley Regional Housing Trust; preservation and creation of new
permanent supportive housing; and assistance for people who are experiencing or at risk of
homelessness.
Phase 2
Action 1: Apply for Permanent Local Housing Fund (PLHA) allocation. Building upon Phase 1,
Action 3 above, research feasibility of a City project and/or consider partnering with the SGV
Regional Housing Trust for administration of Rosemead’s fund allocation.
Action 2: If determined to be in alignment with City and regional strategies, join San Gabriel
Valley’s Regional Housing Trust as a member city. There are two tiers of membership for
consideration: affiliate or full membership.
D-3. Necessary Policy or Administrative Changes to Achieve Goal
There will be City Council action needed to advance each of the supporting actions identified for
Goal D Phase 1 and Phase 2 pertaining to the advancement of affordable housing development
and preservation. For Phase 1, the City Council will adopt the final Housing Element through a
public hearing process. City Council approval may also be required depending on the type of
project considered through HOME and/or PLHA funding. HOME-funded project approval may
12 The City of Rosemead’s current Housing Element is for 2014-2021. The City is currently in the
process of developing an update for 2021-2029.
City of Rosemead Homelessness Response Plan 21
be pursued through the Annual Action Plan or via a HUD HOME funding Substantial
Amendment. Phase 2 actions related to PLHA funding and/or Regional Housing Trust
membership will also require City Council approval to move forward.
D-4. Goal Measurement
Metric 1: Inclusion of specific strategies within Housing Element that address needs of people
at-risk of experiencing homelessness.
• Data Sources: Housing Element
• Timeline: Housing Element is scheduled for completion in October 2021
• Internal Progress Management Leads: Community Development Director; Planning and
Economic Development Manager
Metric 2: Identification of potential sites for affordable housing project for Veterans and other
populations in need of affordable housing.
• Data Sources: City Department internal reports
• Timeline: Ongoing
• Internal Progress Management Lead: Administration
Further performance metrics and corresponding timelines for goals related to the monitoring and
preservation of affordable housing, for all income levels including for lower-income households,
will be incorporated into the upcoming Housing Element Update.
D-5. City Resources Leveraged to Achieve Goal
Community Development Department staffing time will be required for the Housing Element
planning and development process. The specific City resources needed to support the
implementation of the affordable housing strategies adopted in the Housing Element Update will
be detailed in that document. Community Development and Administration staffing time will also
be needed for research and preparation for proposals to City Council regarding the funding and
housing development opportunities available through the PLHA and Regional Housing Trust.
Should these items be approved, additional staffing time will be needed for implementation.
D-6. Major Tasks and Timelines
The table below outlines major tasks that will be required to complete the Actions in support of
Goal D. The table reflects anticipated timeframes for completion of each task: the tasks and/or
timeline may be adjusted when implementation is underway to respond to emerging or
extenuating circumstances.
City of Rosemead Homelessness Response Plan 22
Phase 1
Goal D: Adopt and strengthen policies to further promote affordable housing preservation and
development within the city.
Action 1: Explore opportunities within Housing Element update to monitor and preserve
existing affordable housing and to expand affordable housing stock, for all income levels
including for households in low- and very low-income thresholds.
Major Tasks Timeline Key Stakeholders Involved
Develop Housing Element schedule,
review existing conditions, issues,
opportunities, and challenges.
November 2020
– February 2021
• Planning & Economic
Development Manager
• Community Development
Director
Conduct housing assessment and
needs analysis, survey vacant
developable land, and housing
production constraints analysis.
February – June
2021
• Planning & Economic
Development Manager
• Community Development
Director
• Administration
Explore potential policies and programs
that will develop various housing types
for all income levels.
April – August
2021
• Planning & Economic
Development Manager
• Community Development
Director
• Administration
Draft Housing Element and facilitate
community engagement process.
August –
September 2021
• Planning & Economic
Development Manager
• Community Development
Director
Finalize and adopt Housing Element
Update.
September –
October 2021
• Planning & Economic
Development Manager
• Community Development
Director
Action 2: Explore opportunities to utilize HUD HOME funding for affordable housing projects,
including identification of feasible sites for project serving Veterans and/or other populations
in need of affordable housing.
Major Tasks Timeline Key Stakeholders Involved
Canvass vacant/underutilized land and
blighted properties for potential
affordable housing site(s).
Ongoing • Administration
Action 3: Research Permanent Local Housing Fund (PLHA) allocation designated for City of
Rosemead (through entitlement formula).
Major Tasks Timeline Key Stakeholders Involved
Research funding source and potential
PLHA funding usages.
January – June
2021
• Administration
• Management Analyst
City of Rosemead Homelessness Response Plan 23
Phase 2
Goal D: Adopt and strengthen policies to further promote affordable housing preservation and
development within the city.
Action 1: Apply for Permanent Local Housing Fund (PLHA) allocation.
Major Tasks Timeline Key Stakeholders Involved
Prepare application for 2021 and/or
2022 NOFA.
To be
determined,
based on
application
dates.
• Administration
• Management Analyst
Additional tasks to be determined,
based on City Council direction.
Action 2: If determined to be in alignment with City and regional strategies, join San Gabriel
Valley’s Regional Housing Trust as a member city.
Major Tasks Timeline Key Stakeholders Involved
Research SGV Regional Housing Trust
and present membership options to City
Council.
To be
determined.
• Administration
• Management Analyst
Additional tasks to be determined,
based on City Council direction.
V. Plan Implementation Lead
The primary contact for the City of Rosemead’s Homelessness Response Plan is the City
Manager’s Office. Contact information is included below:
City of Rosemead City Hall
8838 E. Valley Boulevard, Rosemead, California, 91770
(626) 569-2100
VI. Participation in Collaborative Efforts
As part of SPA 3 of the Los Angeles Continuum of Care, Rosemead connects residents to the
Los Angeles Coordinated Entry System (CES) structure through the lead agency for each CES
population: Union Station Homeless Services (Adults and Families) and Hathaway-Sycamores
Child and Family Services (Youth CES). In addition, Volunteers of America operates CES
City of Rosemead Homelessness Response Plan 24
Access Points in nearby Pomona and El Monte. Further, unhoused individuals in Rosemead
receive outreach services via SPA 3’s coordination outreach network.13
While not physically located within the City of Rosemead, these CES sites provide services to
people residing in Rosemead. For example, between July 1, 2019 and December 31, 2019, 88
people who were staying in Rosemead were assessed through the CES process. Fifty-five
percent of the households assessed were individual adults and 39% were family units. During
the report period, 26 households from Rosemead accessed interim or emergency housing, 51
received rapid rehousing assistance, and 14 gained permanent housing through rapid
rehousing, permanent supportive housing, or other stably housed destinations.14 A
representative from the City of Rosemead will participate in relevant CES coordination meetings
for the region, to continue to ensure and enhance services for residents.
In addition to collaboration with the Los Angeles Continuum of Care, the City of Rosemead is a
member of the SGVCOG. Together, the member cities work to improve the quality of life for the
more than 2 million residents residing in the San Gabriel Valley by focusing on issues such as
those related to housing stability and homelessness. Through the SGVCOG, Rosemead has
recently launched its Prevention and Diversion Program, and joined the regional Landlord
Outreach, Education, and Incentive Program. The City of Rosemead will continue to explore
new opportunities through the SGVCOG and the Los Angeles Continuum of Care to serve
residents experiencing housing crises.
VII. County Homeless Initiative Strategies
The following table summarizes the City of Rosemead’s current and planned areas of
collaboration or alignment with the Los Angeles County Homeless Initiative Strategies.
Plan to
Participate
Currently
Participating County Homeless Initiative Strategies
A. Prevent Homelessness
☒ ☐ A1. Homeless Prevention for families
☒ ☐ A5. Homeless Prevention for Individuals
13 The El Monte Multi-Disciplinary Team, El Monte Homeless Engagement Team, Public Spaces
West Team, and DMH Homeless Services Team are assigned to areas that include Rosemead. The
El Monte teams cover the following cities: El Monte, Temple City, Rosemead, South El Monte, West
Covina, Hacienda Heights, La Puente, and Valinda. The Public Spaces team outreach in parks,
libraries, and Metro stations in San Gabriel Valley. The DMH team serves all of SPA 3.
14 Data from LAHSA’s Homelessness Statistics by City report; February 2020.
City of Rosemead Homelessness Response Plan 25
B. Subsidize Housing
☐ ☐ B3. Partner with Cities to Expand Rapid Rehousing
☒ ☐ B4. Facilitate Utilization of Federal Housing Subsidies
☐ ☐ B6. Family Reunification Housing Subsidies
☐ ☐ B7. Interim/Bridge Housing for those Exiting Institutions
☐ ☐ B8. Housing Choice Vouchers for Permanent Supportive
Housing
C. Increase Income
☐ ☐ C1. Enhance the CalWORKs Subsidized Employment Program
for Homeless Families
☐ ☐ C2. Increase Employment for Homeless Adults by Supporting
Social Enterprise
☐ ☐ C4/5/6. Countywide Supplemental Security/Social Security
Disability Income and Veterans Benefits Advocacy
☐ ☐ C7. Subsidize Employment for Homeless Adults
D. Provide Case Management and Services
☐ ☐ D2. Jail In-Reach
☒ ☐ D5. Support for Homeless Case Managers
☐ ☐ D6. Criminal Record Clearing Project
☐ ☐ D7. Provide Services for Permanent Supportive Housing
E. Create a Coordinated System
☐ ☐ E4. First Responders Training
☐ ☐ E5. Decriminalization Policy
☒ ☐ E6. Expand Countywide Outreach System
☒ ☐ E7. Strengthen the Coordinated Entry System (CES)
☐ ☐ E8. Enhance the Emergency Shelter System
☐ ☐ E10. Regional Coordination of Los Angeles County Housing
Agencies
☒ ☐ E14. Enhance Services for Transition Age Youth
F. Increase Affordable/Homeless Housing
☐ ☐ F1. Promote Regional SB2 Compliance and Implementation
☐ ☐ F2. Linkage Fee Nexus Study
☒ ☒ F4. Development of Second Dwelling Units Program
☒ ☐ F5. Incentive Zoning/Value Capture Strategies
☐ ☐ F6. Using Public Land for Homeless Housing
☒ ☒ F7. Preserve and Promote the Development of Affordable
Housing for Homeless Families and Individuals
☐ ☐ F7. Housing Innovation Fund (One-time)
City of Rosemead Homelessness Response Plan 26
Appendix
A. Los Angeles County Homeless Initiative: Approved Strategies
In 2015, the Los Angeles County Board of Supervisors launched the Homeless Initiative to
create a coordinated, effective, stakeholder developed, response to the pervasive and
increasing homelessness crisis in the region. The resulting set of strategies, organized in 6 key
areas, form the basis of the Approved Strategies to Combat Homelessness.15 Additional
details on the strategies referenced in the City’s Homelessness Prevention and Response Plan
are included in the table below.
Strategy Brief Description16
A. Prevent Homelessness
A1./A5. Homeless
Prevention Program for
Families and Individuals
Develop an integrated, comprehensive homeless prevention
program for families and individuals that draws on existing
models and builds upon existing County homeless prevention
funding sources. Prevention includes rental/housing subsidies,
case management and employment services, and legal
services.
B. Subsidize Housing
B4. Facilitate Utilization of
Federal Housing Subsidies
Encourage landlord acceptance of subsidized tenants with a
Housing and Urban Development voucher issued by Los
Angeles County Development Agency.
D. Provide Case Management and Services
D5. Support for Homeless
Case Managers
Develop and implement a plan/plans to support community-
based case managers who are working with households
experiencing homelessness.
E. Create a Coordinated System
E6. Expand Countywide
Outreach System
Leverage current outreach efforts and create a countywide
network of multidisciplinary, integrated street-based teams to
identify, engage and connect, or re-connect, households
experiencing homelessness to interim and/or permanent
housing and supportive services.
15 Los Angeles County Homeless Initiative’s Approved Strategies to Combat Homelessness may be
found at: https://homeless.lacounty.gov/wp-content/uploads/2018/07/HI-Report-Approved2.pdf
16 Descriptions are excerpted or summarized from Approved Strategies to Combat Homelessness.
City of Rosemead Homelessness Response Plan 27
E7. Strengthen the
Coordinated Entry System
Strengthen the Coordinated Entry System through efforts that
may include strengthening the network of housing locators in
each SPA, implementing core curricula for staff participating in
CES, contributing funding to CES to support housing
connections, etc..
E14. Enhance Services for
Transition Age Youth
Support strategies to prevent and respond to homelessness
among transition age youth, which may include contributing
funding to support services, strengthening collaboration with
community-based organizations serving youth, etc..
F. Increase Affordable/Homeless Housing
F4. Development of
Second Dwelling Units
Program
Support the development of second units on single-family lots
through the review process and technical assistance, which
could be specifically tied to subsidized and/or homeless
housing.
F5. Incentive Zoning/Value
Capture Strategies
Assess and implement various Incentive Zoning/Value Capture
strategies (e.g., transportation, infrastructure investments,
zoning changes, density bonus) for potential increases in land
values and profit opportunities for private landowners, for the
benefit of the public good.
F7. Preserve and Promote
the Development of
Affordable Housing for
Homeless Households
Preserve current affordable housing and promote the
development of affordable housing for households experiencing
homelessness.