CC - Item 6A – Award of Contract For State Lobbyist and Advocacy ServicesI
ROSEMEAD CITY COUNCIL
STAFF REPORT
TO: THE HONORABLE MAYOR AND CITY COUNCIL
FROM: BEN KIM, CITY MANAGER
DATE: JANUARY 9, 2024
SUBJECT: AWARD OF CONTRACT FOR STATE LOBBYIST AND ADVOCACY
SERVICES
SUMMARY
The City of Rosemead has historically retained State lobbyist and advocacy services to support
the City's representation and advocacy of local control at the State level. At the direction of the
City Council, a Request for Proposal ("RFP") was released in July 2023, and a Council
subcommittee was formed to review the received proposals and interview the prospective firms.
This item is to present to the full Council the proposals received in response to the RFP and
recommendation by the subcommittee on selection of the lobbyist and advocacy services.
Responses to the Request for Proposal ("RFP")
The RFP 2023-11 (Attachment A) for State Lobbyist and Advocacy Services was released on
July 26, 2023, with posting on the City's website and on the P1anetBids RFP platform. Proposals
deadline was on August 24, 2023, where five proposals were received from:
• California Advocacy, LLC
• Joe A. Gonsalves & Son
• Townsend Public Affairs, Inc.
• Lucien Global, and
• Balance Public Relations & Strategic Solutions, Inc.
Evaluation of Firms
All five responding firms were invited for an interview and four fines (California Advocacy,
LLC withdrew at the last moment) participated on December 19, 2023. The subcommittee,
consisting of Mayor Ly, Councilmember Annenta, and City Manager Kim, found that all four
AGENDA ITEM 6.A
City Council Meeting
January 9, 2024
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firms presented the experience, knowledge, and capability to provide the requested State lobbyist
and advocacy services to Rosemead. The following are salient summaries of the four firms:
Joe A. Gonsalves & Sons — "Gonsalves" was founded in 1975 by Mr. Joe A. Gonsalves, who
served as a member of the California State Assembly from 1962 to 1974. The firm is
represented by three full-time lobbyists (Anthony Gonsalves who joined the firm in May 1977,
Jason Gonsalves joined in December 1998, and Paul Gonsalves joined in 2004) that work in
collaboration on all matters. Gonsalves emphasized working cooperatively with the City to
ensure a high level of legislative and administrative success and to establish a "voice" in
Sacramento. Of note, Rosemead has had a long-standing services agreement with Gonsalves
dating back to May 1977.
Proposed Fee Schedule: $2,750/mo. (fixed)
Townsend Public Affairs — "TPA" was founded in 1998 by Mr. Christopher Townsend. Before
establishing Townsend, Mr. Townsend served as the Senior Director of Government and
Community Affairs for PepsiCo Inc. and served as the Vice President of Public Affairs with
Stein -Brief Group, Inc. TPA currently has 21 employees with 16 registered state lobbyist and
grant writers. Mr. Eric Thorson, Deputy Director, is proposed as the main contact for Rosemead,
and would be supported by a team of three: Niccolo De Luca, Vice President, Alex Gibbs,
Grants Manager, and Carlin Shelby, Associate. TPA emphasized working with the City as an
extension to Staff in finding success for Rosemead's goals.
Proposed Fee Schedule: $4,000/mo. (fixed)
Lucien Global — "Lucien Partners" (dba) was founded in 2018 by Mr. Darryl Lucien who will
serve as the main contact to Rosemead with support from Diana Vinogradska, Chief of Staff.
Prior to founding Lucien Partners, Mr. Lucien served in various roles for over eight years
including Chief of Staff, Deputy Chief of Staff, Legislative Director, Legislative Aide, and
Assembly Fellow in the California State Assembly. The firm's practice includes both legislative
advocacy and regulatory advocacy, and provides its clients with comprehensive services,
including wrap-around advocacy, communications, political consulting, and coalition -building
services. The firm emphasized tailoring its services to Rosemead by inventorying the City's
priorities and building a comprehensive campaign strategy for success.
Proposed Fee Schedule: $7,500/mo. + travel reimbursement
Balance Public Relations — "BPR" was founded in 2015 by Mr. Dean Florez who served on the
State Senate between 2002 and 2010, and the Assembly in 1998 for two -terms. Mr. Florez will
serve as the main contact to Rosemead with support from Vice President Bob Alvarez and
Principal Chief Strategist Elaine Howie. BPR emphasized that if awarded the contract,
Rosemead will be its sole municipal client to ensure catered services. BPR also maintains
offices in Los Angeles and in Sacramento, and has the ability to provide in-person support to
Rosemead.
City Council Meeting
January 9, 2024
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Proposed Fee Schedule: $7,500/mo. (fixed)
CONCLUSION
Based on the proposals submitted and interviews of the four firms, the subcommittee found that
all four firms have the experience, knowledge, and resources to provide State lobbyist and
advocacy services to Rosemead. The subcommittee, however, did not reach a consensus on the
top firm to recommend to the City Council but did decide on two firms to forward as a
recommendation: Lucien Partners and BPR. The Council may of course select any of the four
firms at its discretion.
SUBCOMMITTEE RECOMMENDATION
That the City Council review and consider the subcommittee's recommendation to select either
Lucien Partners or BPR for the State Lobbyist and Advocacy Services and authorize the City
Manager to enter into a three-year Professional Services Agreement with two one-year extension
options.
FISCAL IMPACT
The previous fees paid for state lobbyist and advocacy services were $2,500 monthly or $30,000
annually which is budgeted within the General Fund. The additional fiscal impact of the contract
to be awarded over budget by the City Council will vary, ranging from an additional $250 per
month to an additional $5,000 per month, depending on the chosen firm. The potential annual
fiscal impact over budget will range from an additional $3,000 to $60,000 annually. The overall
General Fund budget may be able to absorb the additional cost of the new firm. If a budget
adjustment is necessary, it will be presented during the mid -year budget review.
STRATEGIC PLAN IMPACT
Meets the Rosemead 2030 Strategic Plan goals as follows:
• Safety — Explore grant funding to install additional cameras in parks and other public
facilities to help deter crime.
• Safety — Explore grant opportunities and continue to work with the San Gabriel Council
of Governments (SGVCOG) and other regional partners to address homelessness.
• Infrastructure — Continue to seek grants and other funding opportunities for street
improvements and infrastructure enhancements.
• Parks and Programs — Continue to look for funding opportunities to expand parks and
facilities.
PUBLIC NOTICE PROCESS
This item has been noticed through the regular agenda notification process.
City Council Meeting
January 9, 2024
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Attachment A:
Request for Proposal ("RFP")
Attachment B:
Proposal from Jose A. Gonsalves & Sons
Attachment C:
Proposal from Townsend Public Affairs, Inc.
Attachment D:
Proposal from Lucien Partners
Attachment E:
Proposal from Balance Public Relations & Strategic Solutions, Inc.
Attachment A
Request for Proposal
NOTICE INVITING PROPOSALS
NOTICE IS HEREBY GIVEN that the City of Rosemead is accepting proposals from qualified
companies. Proposals shall be submitted in a sealed envelope marked "STATE LOBBYING AND
ADVOCACY SERVICES" and shall be sent to the City Clerk of the City of Rosemead, 8838 E. Valley
Blvd., Rosemead, California, 91770; or an electronic proposal shall be submitted via the
PlanetBids Vendor Portal at https:Hpbsystem.planetbids.com/portal/54150/portal-home.
Proposals are due no later than 10:00 a.m. on August 24, 2023, at which time the names of the
proposers shall be public.
Copies of the proposal may be obtained from the City Clerk's Office, City of Rosemead,
8838 E. Valley Blvd., Rosemead, California, 91770, after the contract has been awarded. Said
specifications and proposal forms are hereby referred to and incorporated herein and made a
part by reference and all proposals must comply therewith.
The City of Rosemead reserves the right to accept in whole or part or reject any and all
proposals and to waive any informalities in the proposal process, and all proposals are binding
for a period of ninety (90) days after the proposal opening and may be retained by the City for
examination and comparison, as specified in the proposal documents. The award of this contract
shall be made by the Rosemead City Council.
CITY OF ROSEMEAD
CITY MANAGER'S OFFICE
Dated: July 26, 2023
REQUEST FOR PROPOSAL NO. 2023-11
STATE LOBBYIST AND ADVOCACY SERVICES
City of Rosemead
City Manager's Office
8838 E. Valley Blvd.
Rosemead. CA 91770
Proposal Reissued: July 26, 2023
Written Questions Due: August 3, 2023
Proposals Due: August 24, 2023
TABLE OF CONTENTS
John Guess and his wife, Harriet, arrived in the San Gabriel Valley in 1852 in an ox -drawn wagon
from Arkansas. They settled in 1855 on a 100 -acre ranch called Savannah on the site of what is
now Savannah School. Others followed, including Frank Frost and Leonard Rose. Rose purchased
500 to 700 acres to breed and train horses and called his place Rose's Meadow, which was
shortened to Rosemead and gave the city its name. Small truck farms and chicken and rabbit
ranches became popular, and the city was incorporated in 1959. The quiet, pastoral lands are
now crowded with businesses, industries, shops, and some 53,000 people. Once a lush green
pasture extending from the Los Angeles River east to the Pomona area, Rosemead was indeed a
fine place for early settlers to raise fruits, vegetables, grain, and feed. Today, the city boasts that
its goals include the improvement of the quality of life offered in Rosemead in a business -friendly
atmosphere conducive to continued economic growth and prosperity. The city offers a desirable
and affordable community in which to live and a dynamic and expanding business sector that is
an economic growth engine for West Coast commerce.
BACKGROUND
The City of Rosemead, a Municipal Corporation, is soliciting proposals from qualified
professionals to provide Professional State Lobbyist and Advocacy Services. Proposers who are
interested in working collaboratively with the City Council, City Manager, and key staff should
submit their proposals to the City Manager's Office by 10:00 a.m. on August 24, 2023. The
selected consultant will work with the City to develop and advance key legislative priorities, gain
support from policymakers on local initiatives, monitor state appropriations cycles and grant
deadlines. The following subjects are discussed in this RFP to assist you in submitting a
competitive proposal.
CONTRACT TERM AND BUDGET
The City of Rosemead is seeking to engage and contract for Professional Lobbyist and Advocacy
Services for a fixed fee schedule for services performed. The term of this agreement shall be for
three (3) years. A contract for a longer duration or a contract renewal will be based on
performance under the initial contract and budget considerations; however, the City will be
under no obligation to extend the term of the contract stated above. The contract will provide
for early termination at the discretion of either party.
SCOPE OF SERVICES/SCOPE OF WORK
For successful award, the consultant shall furnish all labor, materials, equipment, tools,
supervision, and other facilities to assist the City of Rosemead in accomplishing its state
legislative goals, including but not limited to:
• Assist in the development of legislative priorities for the City of Rosemead.
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• Develop and implement strategies to successfully promote the City's legislative priorities.
• Comprehensive knowledge of the basics of the legislative process and key committee
members or other legislators who have either jurisdiction or influence over your
legislation and can affect its movement.
• Serve as a conduit for information to and from the legislature and state agencies.
• Willing to work collaboratively and cooperatively with key City staff to bring visibility to
budget and legislative priorities.
• Accurately and persuasively present the City's views and initiatives.
• Keep the City informed, in real-time, of key developments and factors that could affect
legislative efforts.
• Provide strategic direction for grassroots activity.
• Review, analyze, and report on a continuing basis all existing and proposed state policies
and programs.
• Identify opportunities for City officials and staff to testify before legislative committees
and subcommittees with respect to proposed legislation; communicate such
opportunities to the City Manager, or their designee, in a timely manner; assist in the
preparation of testimony to be given; and as requested, liaison on the City's behalf.
• Development and present strategies for the support, opposition, or amendment of
pending legislation.
• Advocate on issues that directly or indirectly impact the City's ability to conduct its
business efficiently and cost-effectively.
• Attend meetings of the City Council and staff, as may be requested, to brief the City
Council on legislative activities.
• Comply with all Public Disclosure Commission requirements for lobbying activities.
• Provide support on City efforts and initiatives beyond the legislative session to position
the City of Rosemead to advance its objectives.
EVALUATION CRITERIA
A qualifying proposal must address all the following points:
1. Cover Letter
a. Project title
b. Firm name
c. Summary of key elements of the proposal
2. Firm qualifications
a. Type of organization, size, professional registration, and affiliations
b. Identify and present qualifications of key team members and partners
c. Resume of the principal individual(s) to contact for referral
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d. The proposal must provide a minimum of three (3) reference accounts at which similar
work, both in scope and design, has been completed by the contractor within the last
five (5) years
e. List of legislative accomplishments for each reference
3. Understanding of and approach to the project
4. Proposer should clearly address in the RFP response how each element of the Scope of Work
will be accomplished, as well as provide a project schedule
5. Summary of approach to be taken
6. Overall costs associated with the project
7. Indication of information and participation required from City staff
8. Other information that maybe appropriate
9. Disclosure of any potential or existing conflicts of interest with the City of Rosemead or any
individual City Official or member of the City staff.
Hardcopy or Electronic proposals will be accepted as follows:
Hardcopy proposals must be filed with the Office of the City Clerk, on or before 10:00 A.M., on
August 24, 2023.
Three (3) complete copies of the bid proposal and related information must be submitted in a
sealed envelope or box clearly marked as stated below:
City of Rosemead
"State Lobbyist and Advocacy Services"
Attn: City Clerk's Office
8838 E. Valley Blvd.
Rosemead, CA 91770
Electronic Proposal Submittals:
Electronic proposal submittal through the City of Rosemead's Vendor Portal hosted by PlanetBids
at: https://pbsystem.planetbids.com/portal/54150/portal-home. Proposal submittal due date is
10:00 A.M., on August 24, 2023.
It is the sole responsibility of the Bidder to see that their bid is submitted at the proper time. Any
proposal received after the scheduled closing time for receipt of proposals will be returned to
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the Bidder unopened. Faxed, emailed, or proposals submitted in a format other than specified
will be rejected.
To expedite the evaluation of the proposals, it is mandatory that the instructions and format
contained in this RFP be expressly followed. Any submission of proposals that does not follow
the instructions and format, and/or fails to comply with the requirements set forth in this RFP, in
the sole opinion of the City of Rosemead, may be judged non-responsive and rejected by the City
from further consideration. The City reserves the right to reject any and all proposals. The City
will not be liable for, nor pay any costs incurred by responding firms relating to the preparation
of the proposal.
CALENDAR OF EVENTS
The following is an anticipated RFP and project timeline:
ACTION:
DATES:
RFP REISSUED
JULY 26, 2023
WRITTEN QUESTIONS DUE
AUGUST 3, 2023
RESPONSES TO QUESTIONS
AUGUST 10, 2023
PROPOSALS DUE
AUGUST 24, 2023
POSSIBLE INTERVIEWS*
AUGUST 28-31, 2023
REPORT TO CITY COUNCIL
SEPTEMBER 12, 2023
SELECTION OF VENDOR
The City Manager's Office will review and evaluate the proposals submitted based on each
responding firm's knowledge, experience, skills, past performance, and quality of the proposal.
In addition, the following criteria will also be used in the evaluation process:
1. Demonstrated professional skills and credentials of staff to be assigned to the services.
2. Quality of previous services.
3. Overall cost and fees associated with services.
4. The consultant's responsiveness to the requirements of the agreement as set forth in the
RFP.
5. A demonstrated understanding of the contractor's work plan and other proposal
documents.
6. The consultant's recent experience in conducting contracts of similar scope, complexity,
and magnitude, particularly for government agencies.
7. Recent references from local clients with particular emphasis on local government.
8. Demonstration of success as well as value returned to the City.
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CONTRACT AWARD
The final contract award will be subject to the approval of the Rosemead City Council. The
successful bidder will be notified as to the date and time of the City Council meeting so it may
send a representative to the meeting to present himself/herself to the Council and respond to
technical questions.
TERMS AND CONDITIONS
The following terms and conditions apply to this RFP:
1. Any submission of proposals received after the date and time specified in this RFP will not
be considered and will be returned unopened.
2. All material received relative to this RFP will become public information and be available
for inspection. The City reserves the right to retain all proposals submitted, whether the
proposal was selected or judged to be responsive.
3. Due care and diligence have been exercised in the preparation of this RFP and all
information contained herein is believed to be substantially correct; however, the
responsibility for determining the full extent of the services rests solely with those making
responses. Neither the City nor its representatives shall be responsible for any error or
omission in this response, nor for the failure on the part of the respondents to determine
the full extent of their exposures.
4. The RFP does not commit the City of Rosemead to award a contract. The City reserves the
right to select a vendor from the responses received; to waive any or all informalities
and/or irregularities; to re -advertise with either an identical or revised scope, to cancel
any requirement in its entirety; or to reject any or all proposals received. The City also
reserves the right to approve any subcontractors used by submitting vendors.
5. The City retains the right to contact any/all proposing vendors after submittal in order to
obtain supplemental information and/or clarification in either oral or written form.
Furthermore, an explicit provision of this RFP is that any oral communication made is not
binding on the City's proposal process.
6. The City will not be liable for, nor pay for any costs incurred by responding firms relating
to the preparation of any proposal for this RFP.
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PROFESSIONAL SERVICES AGREEMENT
NAME OF PROJECT
(CONTRACTOR NAME)
PARTIES AND DATE.
This Agreement is made and entered into this INSERT DATE (Effective Date) by
and between the City of Rosemead, a municipal organization organized under the laws
of the State of California with its principal place of business at 8838 E. Valley Blvd.,
Rosemead, California 91770 ("City') and CONTRACTOR NAME with its principal place
of business at ADDRESS ("Consultant'). City and Consultant are sometimes individually
referred to herein as "Party" and collectively as "Parties."
2. RECITALS.
2.1 Consultant.
Consultant desires to perform and assume responsibility for the provision of certain
professional services required by the City on the terms and conditions set forth in this
Agreement. Consultant represents that it is experienced in providing TYPE OF SERVICE
to public clients, is licensed in the State of California and is familiar with the plans of City.
2.2 Project.
City desires to engage Consultant to render PROJECT SERVICE OR NAME
("Services") as set forth in this Agreement.
TERMS.
3.1 Scope of Services and Term.
3.1.1 General Scope of Services. Consultant promises and agrees to
furnish to the City all labor, materials, tools, equipment, services, and incidental and
customary work necessary to fully and adequately supply the TYPE OF SERVICE
services necessary for the City, herein referred to a "Services". The Services are more
particularly described in Exhibit "A" attached hereto and incorporated herein by reference.
All Services shall be subject to, and performed in accordance with, this Agreement, the
exhibits attached hereto and incorporated herein by reference, and all applicable local,
state and federal laws, rules and regulations.
3.1.2 Term. The term of this Agreement shall be for a INSERT TERM
YEAR year time period from Effective date with the option for up to two (2) one-year
extensions at the sole and absolute discretion of the City, unless earlier terminated as
provided herein. Consultant shall complete the Services within the term of the
Agreement, and shall meet any other established schedules and deadlines.
3.2 Responsibilities of Consultant.
3.2.1 Control and Payment of Subordinates; Independent Contractor. The
Services shall be performed by Consultant or under its supervision. Consultant will
determine the means, methods and details of performing the Services subject to the
requirements of this Agreement. City retains Consultant on an independent contractor
basis and not as an employee. Consultant retains the right to perform similar or different
services for others during the term of this Agreement. Any additional personnel
performing the Services under this Agreement on behalf of Consultant shall also not be
employees of City and shall at all times be under Consultant's exclusive direction and
control. Consultant shall pay all wages, salaries, and other amounts due such personnel
in connection with their performance of Services under this Agreement and as required
by law. Consultant shall be responsible for all reports and obligations respecting such
additional personnel, including, but not limited to: social security taxes, income tax
withholding, unemployment insurance, disability insurance, and workers' compensation
insurance.
3.2.2 Schedule of Services. Consultant shall perform the Services
expeditiously, within the term of this Agreement. Consultant represents that it has the
professional and technical personnel required to perform the Services in conformance
with such conditions. In order to facilitate Consultant's conformance with the Schedule,
City shall respond to Consultant's submittals in a timely manner. Upon request of City,
Consultant shall provide a more detailed schedule of anticipated performance to meet the
Schedule of Services.
3.2.3 Conformance to Applicable Requirements. All work prepared by
Consultant shall be subject to the approval of City.
3.2.4 Substitution of Key Personnel. Consultant has represented to City
that certain key personnel will perform and coordinate the Services under this Agreement.
Should one or more of such personnel become unavailable, Consultant may substitute
other personnel of at least equal competence upon written approval of City. In the event
that City and Consultant cannot agree as to the substitution of key personnel, City shall
be entitled to terminate this Agreement for cause. As discussed below, any personnel
who fail or refuse to perform the Services in a manner acceptable to the City, or who are
determined by the City to be uncooperative, incompetent, a threat to the adequate or
timely completion of the Project or a threat to the safety of persons or property, shall be
promptly removed from the Project by the Consultant at the request of the City.
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3.2.5 City's Representative. The City hereby designates the City
Manager, or his or her designee, to act as its representative for the performance of this
Agreement ("City's Representative"). City's Representative shall have the power to act
on behalf of the City for all purposes under this Agreement. Consultant shall not accept
direction or orders from any person other than the City's Representative or his or her
designee.
3.2.6 Consultant's Representative. Consultant will designate to act as its
representative for the performance of this Agreement ("Consultant's Representative").
Consultant's Representative shall have full authority to represent and act on behalf of the
Consultant for all purposes under this Agreement. The Consultant's Representative shall
supervise and direct the Services, using his/her best skill and attention, and shall be
responsible for all means, methods, techniques, sequences and procedures and for the
satisfactory coordination of all portions of the Services under this Agreement.
3.2.7 Coordination of Services: Consultant agrees to work closely with
City staff in the performance of Services and shall be available to City's staff, consultants
and other staff at all reasonable times.
3.2.8 Standard of Care; Performance of Employees: Consultant shall
perform all Services under this Agreement in a skillful and competent manner, consistent
with the standards generally recognized as being employed by professionals in the same
discipline in the State of California. Consultant represents and maintains that it is skilled
in the professional calling necessary to perform the Services. Consultant warrants that
all employees and subcontractors shall have sufficient skill and experience to perform the
Services assigned to them. Finally, Consultant represents that it, its employees and
subcontractors have all licenses, permits, qualifications and approvals of whatever nature
that are legally required to perform the Services, including a City Business License, and
that such licenses and approvals shall be maintained throughout the term of this
Agreement. As provided for in the indemnification provisions of this Agreement,
Consultant shall perform, at its own cost and expense and without reimbursement from
the City, any services necessary to correct errors or omissions which are caused by the
Consultant's failure to comply with the standard of care provided for herein.
3.2.9 Laws and Regulations. Consultant shall keep itself fully informed of
and in compliance with all local, state and federal laws, rules and regulations in any
manner affecting the performance of the Project or the Services, including all Cal/OSHA
requirements, and shall give all notices required by law. Consultant shall be liable for all
violations of such laws and regulations in connection with Services. If the Consultant
performs any work knowing it to be contrary to such laws, rules and regulations and
without giving written notice to the City, Consultant shall be solely responsible for all costs
arising therefrom. Consultant shall defend, indemnify and hold City, its officials, directors,
officers, employees and agents free and harmless, pursuant to the indemnification
provisions of this Agreement, from any claim or liability arising out of any failure or alleged
failure to comply with such laws, rules or regulations.
3.2.10 Insurance: Consultant shall maintain prior to the beginning
of and for the duration of this Agreement insurance coverage as specified in Exhibit B
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attached to and part of this agreement.
3.2.11 Safety: Contractor shall execute and maintain its work so as
to avoid injury or damage to any person or property. In carrying out its Services, the
Consultant shall at all times be in compliance with all applicable local, state and federal
laws, rules and regulations, and shall exercise all necessary precautions for the safety of
employees appropriate to the nature of the work and the conditions under which the work
is to be performed. Safety precautions as applicable shall include, but shall not be limited
to: (A) adequate life protection and lifesaving equipment and procedures; (B) instructions
in accident prevention for all employees and subcontractors, such as safe walkways,
scaffolds, fall protection ladders, bridges, gang planks, confined space procedures,
trenching and shoring, equipment and other safety devices, equipment and wearing
apparel as are necessary or lawfully required to prevent accidents or injuries; and (C)
adequate facilities for the proper inspection and maintenance of all safety measures.
3.3 Fees and Payments.
3.3.1 Compensation. Consultant shall receive compensation, including
authorized reimbursements, for all Services rendered under this Agreement and shall not
exceed INSERT COST AMOUNT per fiscal year. The City agrees to pay Consultant a fee
of INSERT COST AMOUNT WRITTEN ($INSERT NUMBERICAL COST) a month. Extra
Work may be authorized in writing, as described below, and will be compensated at the
rates and manner set forth in this Agreement.
3.3.2 Payment of Compensation. Consultant shall submit to City a monthly
itemized statement which indicates work completed and Services rendered by
Consultant. The statement shall describe the amount of Services and supplies provided
since the initial commencement date, or since the start of the subsequent billing periods,
as appropriate, through the date of the statement. City shall, within 45 days of receiving
such statement, review the statement and pay all approved charges thereon.
3.3.3 Reimbursement for Expenses: Consultant shall not be reimbursed
for any expenses unless authorized in writing by City.
3.3.4 Extra Work: At any time during the term of this Agreement, City may
request that Consultant perform Extra Work. As used herein, "Extra Work" means any
work which is determined by City to be necessary for the proper completion of the Project,
but which the parties did not reasonably anticipate would be necessary at the execution
of this Agreement. Consultant shall not perform, nor be compensated for, Extra Work
without written authorization from City's Representative.
3.3.5 Prevailing Wages: Consultant is aware of the requirements of
California Labor Code Section 1720, et seq., and 1770, et seq., as well as California Code
of Regulations, Title 8, Section 1600, et seq., ("Prevailing Wage Laws"), which require the
payment of prevailing wage rates and the performance of other requirements on "public
works" and "maintenance" project, as defined by the Prevailing Wage Laws, and if the
total compensation is $1,000 or more, Consultant agrees to fully comply with such
Prevailing Wage Laws. City shall provide Consultant with a copy of the prevailing rates
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of per diem wages in effect at the commencement of this Agreement. Consultant shall
make copies of the prevailing rates of per diem wages for each craft; classification or type
of worker needed to execute the Services available to interested parties upon request,
and shall post copies at the Consultant's principal place of business and at the project
site. Consultant shall defend, indemnify and hold the City, its elected officials, officers,
employees and agents free and harmless from any claim or liability arising out of any
failure or alleged failure to comply with the Prevailing Wage Laws.
3.4 Accounting Records.
3.4.1 Maintenance and Inspection: Consultant shall maintain complete
and accurate records with respect to all costs and expenses incurred under this
Agreement. All such records shall be clearly identifiable. Consultant shall allow a
representative of City during normal business hours to examine, audit, and make
transcripts or copies of such records and any other documents created pursuant to this
Agreement. Consultant shall allow inspection of all work, data, documents, proceedings,
and activities related to the Agreement for a period of three (3) years from the date of final
payment under this Agreement.
3.5 General Provisions.
3.5.1 Termination of Agreement.
3.5.1.1 Grounds for Termination: City may, by written notice
to Consultant, terminate the whole or any part of this Agreement at any time and without
cause by giving written notice to Consultant of such termination, and specifying the
effective date thereof, at least seven (7) days before the effective date of such termination.
Upon termination, Consultant shall be compensated only for those services which have
been adequately rendered to City, and Consultant shall be entitled to no further
compensation. Consultant may not terminate this Agreement except for cause.
3.5.1.2 Effect of Termination: If this Agreement is terminated
as provided herein, City may require Consultant to provide all finished or unfinished
Documents/ Data and other information of any kind prepared by Consultant in connection
with the performance of Services under this Agreement. Consultant shall be required to
provide such document and other information within fifteen (15) days of the request.
3.5.1.3 Additional Services: In the event this Agreement is
terminated in whole or in part as provided herein, City may procure, upon such terms and
in such manner as it may determine appropriate, services similar to those terminated.
3.5.2 Delivery of Notices. All notices permitted or required under this
Agreement shall be given to the respective parties at the following address, or at such
other address as the respective parties may provide in writing for this purpose:
13
CONSULTANT:
NAME
ADDRESS
Attn:
Tel:
CITY:
City of Rosemead
8838 E. Valley Boulevard
Rosemead, CA 91770
Attn: City Manager
Such notice shall be deemed made when personally delivered or when mailed,
forty-eight (48) hours after deposit in the U.S. Mail, first class postage prepaid and
addressed to the party at its applicable address. Actual notice shall be deemed adequate
notice on the date actual notice occurred, regardless of the method of service.
3.5.3 Ownership of Materials and Confidentiality.
3.5.3.1 Documents & Data; Licensing of Intellectual Property:
This Agreement creates a non-exclusive and perpetual license for City to copy, use,
modify, reuse, or sublicense any and all copyrights, designs, and other intellectual
property embodied in plans, specifications, studies, drawings, estimates, and other
documents or works of authorship fixed in any tangible medium of expression, including
but not limited to, physical drawings or data magnetically or otherwise recorded on
computer diskettes, which are prepared or caused to be prepared by Consultant under
this Agreement ("Documents & Data"). Consultant shall require all subcontractors to
agree in writing that City is granted a non-exclusive and perpetual license for any
Documents & Data the subcontractor prepares under this Agreement. Consultant
represents and warrants that Consultant has the legal right to license any and all
Documents & Data. Consultant makes no such representation and warranty in regard to
Documents & Data which were prepared by design professionals other than Consultant
or provided to Consultant by the City. City shall not be limited in any way in its use of the
Documents and Data at any time, provided that any such use not within the purposes
intended by this Agreement shall be at City's sole risk.
3.5.3.2 Confidentiality. All ideas, memoranda, specifications,
plans, procedures, drawings, descriptions, computer program data, input record data,
written information, and other Documents and Data either created by or provided to
Consultant in connection with the performance of this Agreement shall be held
confidential by Consultant. Such materials shall not, without the prior written consent of
City, be used by Consultant for any purposes other than the performance of the Services.
Nor shall such materials be disclosed to any person or entity not connected with the
performance of the Services or the Project. Nothing furnished to Consultant which is
otherwise known to Consultant or is generally known, or has become known, to the
related industry shall be deemed confidential. Consultant shall not use City's name or
insignia, photographs of the Project, or any publicity pertaining to the Services or the
14
Project in any magazine, trade paper, newspaper, television or radio production or other
similar medium without the prior written consent of City.
3.5.4 Cooperation; Further Acts: The Parties shall fully cooperate with one
another, and shall take any additional acts or sign any additional documents as may be
necessary, appropriate or convenient to attain the purposes of this Agreement.
3.5.5 Attorney's Fees: If either party commences an action against the
other party, either legal, administrative or otherwise, arising out of or in connection with
this Agreement, the prevailing party in such litigation shall be entitled to have and recover
from the losing party reasonable attorney's fees and all costs of such action.
3.5.6 Indemnification: To the fullest extent permitted by law, Consultant
shall defend, indemnify and hold the City, its officials, officers, employees, volunteers and
agents free and harmless from any and all claims, demands, causes of action, costs,
expenses, liability, loss, damage or injury, in law or equity, to property or persons,
including wrongful death, in any manner arising out of or incident to any alleged acts,
omissions or willful misconduct of Consultant, its officials, officers, employees, agents,
consultants and contractors arising out of or in connection with the performance of the
Services, the Project or this Agreement, including without limitation the payment of all
consequential damages and attorneys' fees and other related costs and expenses.
Consultant shall defend, at Consultant's own cost, expense and risk, any and all such
aforesaid suits, actions or other legal proceedings of every kind that may be brought or
instituted against City, its directors, officials, officers, employees, agents or volunteers.
Consultant shall pay and satisfy any judgment, award or decree that may be rendered
against City or its directors, officials, officers, employees, agents or volunteers, in any
such suit, action or other legal proceeding. Consultant shall reimburse City and its
directors, officials, officers, employees, agents and/or volunteers, for any and all legal
expenses and costs incurred by each of them in connection therewith or in enforcing the
indemnity herein provided. Consultant's obligation to indemnify shall not be restricted to
insurance proceeds, if any, received by the City, its directors, officials officers, employees,
agents or volunteers.
3.5.7 Entire Agreement: This Agreement contains the entire Agreement
of the parties with respect to the subject matter hereof, and supersedes all prior
negotiations, understandings or agreements. This Agreement may only be modified by
a writing signed by both parties.
3.5.8 Governing Law: This Agreement shall be governed by the laws of
the State of California. Venue shall be in Los Angeles County.
3.5.9 Time of Essence: Time is of the essence for each and every
provision of this Agreement.
3.5.10 City's Right to Employ Other Consultants: City reserves right to
employ other consultants in connection with this Project.
3.5.11 Successors and Assigns: This Agreement shall be binding on the
15
successors and assigns of the parties.
3.5.12 Assignment or Transfer: Consultant shall not assign, hypothecate,
or transfer, either directly or by operation of law, this Agreement or any interest herein
without the prior written consent of the City. Any attempt to do so shall be null and void,
and any assignees, hypothecates or transferees shall acquire no right or interest by
reason of such attempted assignment, hypothecation or transfer.
3.5.13 Construction; References; Captions: Since the Parties or their
agents have participated fully in the preparation of this Agreement, the language of this
Agreement shall be construed simply, according to its fair meaning, and not strictly for or
against any Party. Any term referencing time, days or period for performance shall be
deemed calendar days and not workdays. All references to Consultant include all
personnel, employees, agents, and subcontractors of Consultant, except as otherwise
specified in this Agreement. All references to City include its elected officials, officers,
employees, agents, and volunteers except as otherwise specified in this Agreement. The
captions of the various articles and paragraphs are for convenience and ease of reference
only, and do not define, limit, augment, or describe the scope, content, or intent of this
Agreement.
3.5.14 Amendment; Modification: No supplement, modification, or
amendment of this Agreement shall be binding unless executed in writing and signed by
both Parties.
3.5.15 Waiver: No waiver of any default shall constitute a waiver of any
other default or breach, whether of the same or other covenant or condition. No waiver,
benefit, privilege, or service voluntarily given or performed by a Party shall give the other
Party any contractual rights by custom, estoppel, or otherwise.
3.5.16 No Third -Party Beneficiaries: There are no intended third party
beneficiaries of any right or obligation assumed by the Parties.
3.5.17 Invalidity; Severability: If any portion of this Agreement is declared
invalid, illegal, or otherwise unenforceable by a court of competent jurisdiction, the
remaining provisions shall continue in full force and effect.
3.5.18 Prohibited Interests: Consultant maintains and warrants that it has
not employed nor retained any company or person, other than a bona fide employee
working solely for Consultant, to solicit or secure this Agreement. Further, Consultant
warrants that it has not paid, nor has it agreed to pay any company or person, other than
a bona fide employee working solely for Consultant, any fee, commission, percentage,
brokerage fee, gift or other consideration contingent upon or resulting from the award or
making of this Agreement. Consultant further agrees to file, or shall cause its employees
or subconsultants to file, a Statement of Economic Interest with the City's Filing Officer
as required under state law in the performance of the Services. For breach or violation
of this warranty, City shall have the right to rescind this Agreement without liability. For
the term of this Agreement, no member, officer or employee of City, during the term of his
or her service with City, shall have any direct interest in this Agreement, or obtain any
16
present or anticipated material benefit arising therefrom
3.5.19 Equal Opportunity Employment: Consultant represents that it is an
equal opportunity employer, and it shall not discriminate against any subcontractor,
employee or applicant for employment because of race, religion, color, national origin,
handicap, ancestry, sex or age. Such non-discrimination shall include, but not be limited
to, all activities related to initial employment, upgrading, demotion, transfer, recruitment
or recruitment advertising, layoff or termination. Consultant shall also comply with all
relevant provisions of City's Minority Business Enterprise program, Affirmative Action
Plan or other related programs or guidelines currently in effect or hereinafter enacted.
3.5.20 Labor Certification: By its signature hereunder, Consultant certifies
that it is aware of the provisions of Section 3700 of the California Labor Code which
require every employer to be insured against liability for Worker's Compensation or to
undertake self-insurance in accordance with the provisions of that Code and agrees to
comply with such provisions before commencing the performance of the Services.
3.5.21 Authority to Enter Agreement: Consultant has all requisite power and
authority to conduct its business and to execute, deliver, and perform the Agreement.
Each Party warrants that the individuals who have signed this Agreement have the legal
power, right, and authority to make this Agreement and bind each respective Party.
3.5.22 Counterparts: This Agreement may be signed in counterparts, each
of which shall constitute an original.
3.6 Subcontracting.
3.6.1 Prior Approval Required: Consultant shall not subcontract any
portion of the work required by this Agreement, except as expressly stated herein, without
prior written approval of City. Subcontracts, if any, shall contain a provision making them
subject to all provisions stipulated in this Agreement.
[Signatures on next page]
17
CITY OF ROSEMEAD CONTRACTOR
By: By: _
City Manager Date Date
Attest:
City Clerk Date
Name:
Title:
[If Corporation, TWO SIGNATURES, President
OR Vice President AND Secretary, AND
CORPORATE SEAL OF CONTRACTOR
REQUIRED]
Approved as to Form: By:
Date
City Attorney
Name:
Title:
F[s3
EXHIBIT A
PROPOSAL FOR SERVICES/ RATE SCHEDULE/RESUME
EXHIBIT B
INSURANCE REQUIREMENTS
Prior to the beginning of and throughout the duration of the Work, Contractor will maintain
insurance in conformance with the requirements set forth below. Contractor will use existing
coverage to comply with these requirements. If that existing coverage does not meet the
requirements set forth here, Contractor agrees to amend, supplement or endorse the existing
coverage to do so. Contractor acknowledges that the insurance coverage and policy limits set forth
in this section constitute the minimum amount of coverage required. Any insurance proceeds
available to City in excess of the limits and coverage required in this agreement and which is
applicable to a given loss, will be available to City.
Contractor shall provide the following types and amounts of insurance:
Commercial General Liability Insurance: Contractor shall maintain commercial general liability
insurance with coverage at least as broad as Insurance Services Office form CG 00 01, in an
amount not less than $1,000,000 per occurrence, $2,000,000 general aggregate, for bodily injury,
personal injury, and property damage. The policy must include contractual liability that has not
been amended. Any endorsement restricting standard ISO "insured contract" language will not be
accepted.
Business Auto Coverage on ISO Business Auto Coverage form CA 00 01 including symbol 1 (Any
Auto) or the exact equivalent. Limits are subject to review, but in no event to be less that
$1,000,000 combined single limit per accident. If Contractor owns no vehicles, this requirement
may be satisfied by a non -owned auto endorsement to the general liability policy described above.
If Contractor or Contractor employees will use personal autos in any way on this project,
Contractor shall provide evidence of personal auto liability coverage for each such person.
Workers Compensation on a state -approved policy form providing statutory benefits as required
by law with employer's liability limits no less than $1,000,000 per accident or disease.
Contractor shall submit to Agency, along with the certificate of insurance, a Waiver of Subrogation
endorsement in favor of Agency, its officers, agents, employees and volunteers.
Excess or Umbrella Liability Insurance (Over Primary) if used to meet limit requirements, shall
provide coverage at least as broad as specified for the underlying coverages. Contractor shall
obtain and maintain an umbrella or excess liability insurance policy with limits that will provide
bodily injury, personal injury and property damage liability coverage at least as broad as the
primary coverages set forth above, including commercial general liability, automobile liability,
and employer's liability. Such policy or policies shall include the following terms and conditions:
• A drop down feature requiring the policy to respond if any primary insurance that would
otherwise have applied proves to be uncollectible in whole or in part for any reason;
• Pay on behalf of wording as opposed to reimbursement;
• Concurrency of effective dates with primary policies; and
• Policies shall "follow form" to the underlying primary policies.
Insureds under primary policies shall also be insureds under the umbrella or excess
policies.
Professional Liability or Errors and Omissions Insurance as appropriate shall be written on a policy
form coverage specifically designed to protect against acts, errors or omissions of the Contractor
and "Covered Professional Services" as designated in the policy must specifically include work
performed under this agreement. The policy limit shall be no less than $1,000,000 per claim and
in the aggregate. The policy must "pay on behalf of the insured and must include a provision
establishing the insurer's duty to defend. The policy retroactive date shall be on or before the
effective date of this agreement.
Cyber security and privacy liability: Contractor shall procure and maintain insurance with limits
of $1,000,000 per occurrence/loss, $2,000,000 general aggregate, which shall include the
following coverage:
a. Liability arising from the theft, dissemination and/or use of confidential or personally
identifiable information; including but not limited to personally identifiable information
(PII), protected health information (PHI), security codes, access codes, passwords, etc.
b. Network security liability arising from the unauthorized use of, access to, or tampering
with computer systems, including hacker or denial of service attacks.
c. Liability arising from introducing a computer virus into or otherwise causing damage to
vendor (first -party) or customer's (third party) computer, computer system, network, or
similarly related property and the data, software, and programs.
d. Liability arising from professional misconduct or lack of the requisite skill required for
performing services defined in the contract or agreement.
e. Costs associated with restoring, updating, or replacing data.
f. Costs associated with a privacy breach, including notification costs, customer support,
forensics, crises management, public relations consulting, legal services of a privacy
attorney, credit monitoring, and identity fraud resolution services for affected
individuals.
Requirements not limiting: Requirements of specific coverage features or limits contained in this
Section are not intended as a limitation on coverage, limits or other requirements, or a waiver of
any coverage normally provided by any insurance. Specific reference to a given coverage feature
is for purposes of clarification only as it pertains to a given issue and is not intended by any party
or insured to be all inclusive, or to the exclusion of other coverage, or a waiver of any type. If the
Consultant maintains higher limits than the minimums shown above, the Agency requires and shall
be entitled to coverage for the higher limits maintained by the Consultant. Any available insurance
proceeds in excess of the specified minimum limits of insurance and coverage shall be available
to the Agency.
Insurance procured pursuant to these requirements shall be written by insurers that are admitted
carriers in the state of California and with an A.M. Bests rating of A- or better and a minimum
financial size M.
General conditions pertaining to provision of insurance coverage by Contractor. Contractor and
City agree to the following with respect to insurance provided by Contractor:
1. Contractor agrees to have its insurer endorse the third -party general liability coverage
required herein to include as additional insureds City, its officials, employees and agents,
using standard ISO endorsement No. CG 2010. Contractor also agrees to require all
contractors, and subcontractors to do likewise.
2. No liability insurance coverage provided to comply with this Agreement shall prohibit
Contractor, or Contractor's employees, or agents, from waiving the right of subrogation
prior to a loss. Contractor agrees to waive subrogation rights against City regardless of the
applicability of any insurance proceeds, and to require all contractors and subcontractors
to do likewise.
3. All insurance coverage and limits provided by Contractor and available or applicable to
this agreement are intended to apply to the full extent of the policies. Nothing contained in
this Agreement or any other agreement relating to the City or its operations limits the
application of such insurance coverage.
4. None of the coverages required herein will be in compliance with these requirements if
they include any limiting endorsement of any kind that has not been first submitted to City
and approved of in writing.
5. No liability policy shall contain any provision or definition that would serve to eliminate
so-called "third party action over" claims, including any exclusion for bodily injury to an
employee of the insured or of any contractor or subcontractor.
6. All coverage types and limits required are subject to approval, modification and additional
requirements by the City, as the need arises. Contractor shall not make any reductions in
scope of coverage (e.g. elimination of contractual liability or reduction of discovery period)
that may affect City's protection without City's prior written consent.
7. Proof of compliance with these insurance requirements, consisting of certificates of
insurance evidencing all of the coverages required and an additional insured endorsement
to Contractor `s general liability policy, shall be delivered to City at or prior to the
execution of this Agreement. In the event such proof of any insurance is not delivered as
required, or in the event such insurance is canceled at any time and no replacement
coverage is provided, City has the right, but not the duty, to obtain any insurance it deems
necessary to protect its interests under this or any other agreement and to pay the premium.
Any premium so paid by City shall be charged to and promptly paid by Contractor or
deducted from sums due Contractor, at City option.
8. Certificate(s) are to reflect that the insurer will provide 30 days notice to City of any
cancellation of coverage. Contractor agrees to require its insurer to modify such certificates
to delete any exculpatory wording stating that failure of the insurer to mail written notice
of cancellation imposes no obligation, or that any party will "endeavor" (as opposed to
being required) to comply with the requirements of the certificate.
9. It is acknowledged by the parties of this agreement that all insurance coverage required to
be provided by Contractor or any subcontractor, is intended to apply first and on a primary,
noncontributing basis in relation to any other insurance or self-insurance available to City.
10. Contractor agrees to ensure that subcontractors, and any other party involved with the
project who is brought onto or involved in the project by Contractor, provide the same
minimum insurance coverage required of Contractor. Contractor agrees to monitor and
review all such coverage and assumes all responsibility for ensuring that such coverage is
provided in conformity with the requirements of this section. Contractor agrees that upon
request, all agreements with subcontractors and others engaged in the project will be
submitted to City for review.
11. Contractor agrees not to self -insure or to use any self-insured retentions or deductibles on
any portion of the insurance required herein and further agrees that it will not allow any
contractor, subcontractor, Architect, Engineer or other entity or person in any way involved
in the performance of work on the project contemplated by this agreement to self -insure its
obligations to City. If Contractor's existing coverage includes a deductible or self-insured
retention, the deductible or self-insured retention must be declared to the City. At that time
the City shall review options with the Contractor, which may include reduction or
elimination of the deductible or self-insured retention, substitution of other coverage, or
other solutions.
12. The City reserves the right at any time during the term of the contract to change the amounts
and types of insurance required by giving the Contractor ninety (90) days advance written
notice of such change. If such change results in substantial additional cost to the Contractor,
the City will negotiate additional compensation proportional to the increased benefit to
City.
13. For purposes of applying insurance coverage only, this Agreement will be deemed to have
been executed immediately upon any party hereto taking any steps that can be deemed to
be in furtherance of or towards performance of this Agreement.
14. Contractor acknowledges and agrees that any actual or alleged failure on the part of City
to inform Contractor of non-compliance with any insurance requirement in no way imposes
any additional obligations on City nor does it waive any rights hereunder in this or any
other regard.
15. Contractor will renew the required coverage annually as long as City, or its employees or
agents face an exposure from operations of any type pursuant to this agreement. This
obligation applies whether or not the agreement is canceled or terminated for any reason.
Termination of this obligation is not effective until City executes a written statement to that
effect.
16. Contractor shall provide proof that policies of insurance required herein expiring during
the term of this Agreement have been renewed or replaced with other policies providing at
least the same coverage. Proof that such coverage has been ordered shall be submitted prior
to expiration. A coverage binder or letter from Contractor's insurance agent to this effect
is acceptable. A certificate of insurance and/or additional insured endorsement as required
in these specifications applicable to the renewing or new coverage must be provided to
City within five days of the expiration of the coverages.
17. The provisions of any workers' compensation or similar act will not limit the obligations
of Contractor under this agreement. Contractor expressly agrees not to use any statutory
immunity defenses under such laws with respect to City, its employees, officials and
agents.
18. Requirements of specific coverage features or limits contained in this section are not
intended as limitations on coverage, limits or other requirements nor as a waiver of any
coverage normally provided by any given policy. Specific reference to a given coverage
feature is for purposes of clarification only as it pertains to a given issue and is not intended
by any party or insured to be limiting or all-inclusive.
19. These insurance requirements are intended to be separate and distinct from any other
provision in this agreement and are intended by the parties here to be interpreted as such.
20. The requirements in this Section supersede all other sections and provisions of this
Agreement to the extent that any other section or provision conflicts with or impairs the
provisions of this Section.
21. Contractor agrees to be responsible for ensuring that no contract used by any party involved
in any way with the project reserves the right to charge City or Contractor for the cost of
additional insurance coverage required by this agreement. Any such provisions are to be
deleted with reference to City. It is not the intent of City to reimburse any third party for
the cost of complying with these requirements. There shall be no recourse against City for
payment of premiums or other amounts with respect thereto.
Contractor agrees to provide immediate notice to City of any claim or loss against Contractor
arising out of the work performed under this agreement. City assumes no obligation or liability by
such notice, but has the right (but not the duty) to monitor the handling of any such claim or claims
if they are likely to involve City.
Attachment B
Proposal from Jose A. Gonsalves & Sons
Joe A. Gonsalves & Son
Anthony D. Gonsalves
Jason A. Gonsalves
111 Paul A. Gonsalves
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August 8, 2023
Mr. Ben Kim, City Manager
City of Rosemead
8838 E. Valley Blvd.
Rosemead, CA 91770
Dear Mr. Kim:
Thank you for the opportunity for Joe A. Gonsalves and Son to submit our proposal for RFP
No. 2023-11, State Lobbyist and Advocacy Services for the city of Rosemead. We are
honored to provide the attached proposal re -introducing you, and the city of Rosemead, to
our firm. As you know, our firm had the honor and privilege of representing the City since
1977.
Our firm's strategic approach to advocacy is custom tailored to the unique needs of each of
our clients by utilizing our 46 years of experience and relationships with Legislator's, the
Administration and stakeholders. Our advocacy will embrace and help preserve the safe and
secure environment for the people who live, work, and play in the city. Our firm will help
ensure the city of Rosemead continues to offers a desirable and affordable community in
which to live and a dynamic and expanding business sector that is an economic growth
engine through a tailored -made approach unique to the city of Rosemead.
I have enclosed a list of our present clients. As you can see, we represent a large number of
cities. We believe our base of client cities has provided us the unique opportunity to work
with each member of the Legislature. Recognizing the number of Legislators coming out of
local governments, we have established relationships prior to them being elected to the
Legislature. In addition, I have enclosed an outline of both our legislative and grant funding
accomplishments. Please note this is a partial list as it would be impossible for me to fully
communicate the level of success we have enjoyed in representing our clients over the past
46 years.
We represent a very distinguished group of clients other than cities. For example, Long
Beach Transit, providing transit services throughout the Long Beach region; and Access
Services, the only paratransit service provider in Los Angeles County. In addition, we
represent 29 Palms Band of Mission Indians, a leader amongst tribal governments. I strongly
believe it is this blend of special people who assist us in being as effective as we are.
Our firm operates on a very personal and professional level, always working hard to
accomplish our clients' goals. The late Senator, Ken Maddy, coined our firm the "Gonsalvi".
When asked what he meant by the nickname, Senator Maddy responded, "you're like alumni,
when you guys are working an issue, you are everywhere". Still today the members of the
Legislature refer to us as "the Gonsalvi".
I would recommend you contact any Legislator and ask them about our firm. In
addition, we encourage you to discuss our representation with our clients. We want you to
know that we are honored to have such a long-standing relationship with City of Rosemead
as your legislative advocates and we would be privileged to continue that relationship.
Should you have any questions or concerns, please feel free to contact me.
Sincerely,
NO M � MEN M=_
ANTHONY D. GONSALVES
Joe A. Gonsalves & Son
n
Anthony D. Gonsalves
Jason A. Gonsalves
111 i
Paul A. Gonsalves
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,
Our firm operates on a very personal and professional level, always working hard to
accomplish our clients' goals. The late Senator, Ken Maddy, coined our firm the "Gonsalvi".
When asked what he meant by the nickname, Senator Maddy responded, "you're like alumni,
when you guys are working an issue, you are everywhere". Still today the members of the
Legislature refer to us as "the Gonsalvi".
I would recommend you contact any Legislator and ask them about our firm. In
addition, we encourage you to discuss our representation with our clients. We want you to
know that we are honored to have such a long-standing relationship with City of Rosemead
as your legislative advocates and we would be privileged to continue that relationship.
Should you have any questions or concerns, please feel free to contact me.
Sincerely,
NO M � MEN M=_
ANTHONY D. GONSALVES
FIRM QUALIFICATIONS
By way of background, our firm was founded by Joe A. Gonsalves in 1975. He served as a
member of the California State Assembly from 1962 through 1974. Prior to that, he served
as a Dairy Valley Council Member including two years as Mayor of the city of Dairy Valley,
which is now the city of Cerritos. In January 1977, Anthony Gonsalves joined the firm after
having worked for the California State Senate. Shortly after he joined the firm, we
incorporated; and we are now known as Joe A. Gonsalves & Son. In December of 1998,
Jason Gonsalves, joined our firm to assist with our lobbying efforts. That gave our firm the
proud distinction of being the first to have three generations of legislative advocates working
on behalf of their clients. In October of 2004, Paul Gonsalves, joined our firm after most
recently serving as a legislative aide to former Assemblymember Rudy Bermudez. Paul
received a B.A. in Political Science, a minor in Public Administration, and became Certified in
Grant Writing from San Diego State University.
Our firm lists our scope of services in very general terms. We purposely do this to ensure
that each client has the flexibility to request any assistance you may require in Sacramento,
such as setting up meetings with the appropriate legislators, Governor's office or the various
state departments. Should you have any changes you would like to make in the contract,
please feel free to discuss those with us. Additionally, we do not assign clients to a specific
lobbyist in the firm. Instead, you have access to all the firms' employees at any time.
Our firm charges a retainer on a monthly basis and contains a 30 -day cancellation clause, as
we are confident in our ability to continue to provide your City with an unparalleled level of
service. The retainer is all inclusive of the services we would provide for the City. We do not
charge for any additional costs unless you require us to meet outside of Sacramento.
Our firm is extremely confident in our ability to meet the objectives and scope of work outlined
in your proposal. We will work cooperatively with your management staff, City Council and
the Community & Legislative Affairs team to ensure a high level of legislative and
administrative success in Sacramento. We utilize every asset available to us and we will
personally meet with each Member of the Legislature, their Staff and the Governor's office to
ensure such success. Our strategies will vary depending upon the issues as well as
Sacramento's ever changing political climate. Whenever you and/or your staff requests
something from our firm, we get to work on it immediately and report the actions back to you.
Joe A. Gonsalves & Son is a full-service lobbying firm that has a reputation for hard work,
honesty and a proven record of success. Our firm has the combined skills and expertise to
get the results you want. Our firm was founded in 1975 by Joe A. Gonsalves. As a former
California lawmaker, his long-standing reputation of honesty and integrity continues to serve
Joe A. Gonsalves & Son
Anthony D. Gonsalves
Jason A. Gonsalves
Paul A. Gonsalves
PROFESSIONAL LEGISLATIVE REPRESPMAnm
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FIRM QUALIFICATIONS
By way of background, our firm was founded by Joe A. Gonsalves in 1975. He served as a
member of the California State Assembly from 1962 through 1974. Prior to that, he served
as a Dairy Valley Council Member including two years as Mayor of the city of Dairy Valley,
which is now the city of Cerritos. In January 1977, Anthony Gonsalves joined the firm after
having worked for the California State Senate. Shortly after he joined the firm, we
incorporated; and we are now known as Joe A. Gonsalves & Son. In December of 1998,
Jason Gonsalves, joined our firm to assist with our lobbying efforts. That gave our firm the
proud distinction of being the first to have three generations of legislative advocates working
on behalf of their clients. In October of 2004, Paul Gonsalves, joined our firm after most
recently serving as a legislative aide to former Assemblymember Rudy Bermudez. Paul
received a B.A. in Political Science, a minor in Public Administration, and became Certified in
Grant Writing from San Diego State University.
Our firm lists our scope of services in very general terms. We purposely do this to ensure
that each client has the flexibility to request any assistance you may require in Sacramento,
such as setting up meetings with the appropriate legislators, Governor's office or the various
state departments. Should you have any changes you would like to make in the contract,
please feel free to discuss those with us. Additionally, we do not assign clients to a specific
lobbyist in the firm. Instead, you have access to all the firms' employees at any time.
Our firm charges a retainer on a monthly basis and contains a 30 -day cancellation clause, as
we are confident in our ability to continue to provide your City with an unparalleled level of
service. The retainer is all inclusive of the services we would provide for the City. We do not
charge for any additional costs unless you require us to meet outside of Sacramento.
Our firm is extremely confident in our ability to meet the objectives and scope of work outlined
in your proposal. We will work cooperatively with your management staff, City Council and
the Community & Legislative Affairs team to ensure a high level of legislative and
administrative success in Sacramento. We utilize every asset available to us and we will
personally meet with each Member of the Legislature, their Staff and the Governor's office to
ensure such success. Our strategies will vary depending upon the issues as well as
Sacramento's ever changing political climate. Whenever you and/or your staff requests
something from our firm, we get to work on it immediately and report the actions back to you.
Joe A. Gonsalves & Son is a full-service lobbying firm that has a reputation for hard work,
honesty and a proven record of success. Our firm has the combined skills and expertise to
get the results you want. Our firm was founded in 1975 by Joe A. Gonsalves. As a former
California lawmaker, his long-standing reputation of honesty and integrity continues to serve
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as our firm's foundation.
In January 1977, Anthony joined the firm after having worked for the California State Senate.
Shortly after Anthony joined the firm, we incorporated; and we are now known as Joe A.
Gonsalves & Son. The political process in Sacramento is truly complex. In the four plus
decades Anthony has been lobbying in Sacramento, he has had the opportunity to master
such complexities, which enables our firm to be successful when representing our clients on
particularly difficult and controversial issues.
In December of 1998, Jason joined our firm to assist with our lobbying efforts. That gave our
firm the proud distinction of being the first to have three generations of legislative advocates
working on behalf of their clients, which continued until Joe passed away in July 2000. Jason
has successfully represented our clients before the Legislature and various State Agencies in
the areas of local government finance, utilities and commerce, water, public employees'
retirement, workers' compensation, environmental regulation, telecommunications, and
conflict of interest issues.
In October of 2004, Paul, joined our firm after most recently serving as a legislative aide to
former Assemblymember Rudy Bermudez. Paul received a B.A. in Political Science, a minor
in Public Administration, and became Certified in Grant Writing from San Diego State
University. Paul has successfully represented our clients before the Legislature and various
State Agencies in the area of transportation, environmental quality, water, affordable housing,
local governance and telecommunications. In addition, Paul has helped secure millions in
State grant funding for our clients.
In 2005 a newspaper reporter asked a high-ranking legislative staff member if he/she thought
future generations would join the "Gonsalvi" at which the staff member responded "you sort of
hope they do, it's hard to imagine this place without a Gonsalves." The Members of the
Legislature and their staff know and respect us in Sacramento and, as importantly, they know
we respect them. Without integrity, one cannot lobby, and our integrity never waivers.
PROJECT TEAM INFORMATION
Our firm intentionally does not divide up workload. We have three full time lobbyists in our
firm and each lobbyist is fully engaged in our representation of your Agency. As an example,
when a sponsored bill is being heard in committee, we will have each of us in committee.
One of us will provide testimony, one may be meeting with Members and/or staff in their
offices, and one will likely be pulling a member out of committee to request their support. It is
very difficult for one lobbyist to actually lobby an entire committee alone. All three of us will be
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available for the duration of the Scope of Work.
Our entire firm intentionally uses the same gonsalves@gonsalvi.com email address. We do
this in order to make sure each member of our firm is aware of the issues of importance as
we coordinate our efforts. Whenever we take on an issue, all three lobbyists actively
advocate on your behalf.
As you know, we are a family firm with three lobbyists, Anthony Gonsalves (father), and his
two sons, Jason and Paul Gonsalves. As with most family businesses you can safely
assume the organizational structure, with one significant difference, we consider each and
every one of our clients to be "the boss'.
Personnel:
• Anthony D. Gonsalves — President: (44 years)
• Jason A. Gonsalves — Vice President: (23 years)
• Paul A. Gonsalves — Lobbyist: (17 years)
• Sasha Spangler — Office Assistant (21 years)
• Stacey Scambray — Office Assistant (5 Years)
STAFF BIOGRAPHIES
Anthony D. Gonsalves
Anthony joined Joe A. Gonsalves & Son in 1977. Anthony started his career working for the
California State Senate. The political process in Sacramento is truly complex, with over 4
decades of experience; Anthony has had the opportunity to master such complexities.
Anthony is a smart, never -give -up kind of lobbyist. He thinks of every angle. Most lobbyists
will slow down at some point; not Anthony. He will not slow down until the job is done. The
desire to win for our clients is paramount in his mind.
Anthony is widely recognized as one of Sacramento's longest tenured and successful
lobbyists. Anthony and his wife Evelyn have been married for 49 years and they have 4
grown sons and 9 grandchildren.
Jason A. Gonsalves
Jason joined Joe A. Gonsalves & Son in 1998. This gave Joe A. Gonsalves & Son the proud
distinction of being the first California lobbying firm to have 3 generations lobbying in
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Sacramento. The firm held this distinction until Joe A. Gonsalves passed away on July 7,
2000.
Jason continues to represent our clients before the Legislature and various state agencies in
the areas of; local government finance, utilities and commerce, public employees retirement,
workers compensation, telecommunications, and conflict of interest issues.
Over the past two decades, Jason has mastered the internal machinery of the California
legislative process and our clients look to him for guidance on the most complex issues such
as redevelopment dissolution.
Jason lives in Folsom, CA. with his wife Tracy. They have two children, daughter Taylor and
son Joe.
Paul A. Gonsalves
Paul joined the firm in 2004. Paul started his career working at the State Capitol for Assembly
Member Rudy Bermudez in 2002.
Paul earned his Bachelor of Arts degree in Political Science with a minor in Public
Administration and became Certified in Grant Writing from San Diego State University.
Paul's previous experience working inside the Capitol has benefited our clients tremendously.
He has mastered the process from the inside out and has developed life-long relationships
that have enabled him to successfully represent our clients.
Paul has successfully represented our clients before the Legislature and various State
Agencies in the area of transportation, environmental quality, water, affordable housing, local
governance and telecommunications. In addition, Paul has helped secure millions in State
grant funding for our clients.
Paul lives in Loomis, Ca. with his wife Jamie, and their two sons, Parker and Peyton.
THIRD PARTY/SUBCONTRACTORS
Joe A. Gonsalves & Son does not intend to subcontract for the proposed services, however,
we do recognize the value of relationships and leveraging a diverse set of strengths and
experiences to achieve a common interest and goal. Our firm has significant experience in
building, leading, and working in coalitions with public, private and aligned advocacy groups
to support our goals and objectives. Every legislative policy has numerous proponents and
opponents, which varies depending on the issue. Our firm will assist in identifying and
building coalitions with stakeholders that support the City's legislative and policy positions.
Additionally, we have personal and professional relationships with every member of the
Legislature and their staff, including your Assemblymember and Senator. 1 would recommend
you contact any Legislator and ask them about our firm. In addition, we encourage you to
discuss our representation with our clients
REFERENCES
In addition to the following references, I have enclosed a list of our present clients. As you
can see, we represent a large number of municipal agencies. We believe our base of clients
have provided us the unique opportunity to work with each member of the Legislature.
Recognizing the number of Legislators coming out of local governments, we have established
relationships prior to them being elected to the Legislature. I would recommend you contact
any Legislator and ask them about our firm. In addition, we encourage you to discuss our
representation with any of our clients.
1. Thaddeus McCormick, City Manager
City of Lakewood
5050 Clark Ave
Lakewood, CA 90712
562-866-9771
Tmack(a), lakewoodcity. org
2. John Moreno, City Manager
City of Paramount
16400 Colorado Ave
Paramount, CA 90723
(562) 220-2000
Jmoreno c¶mountcitv.com
3. Chris Freeland, City Manager
City of Indian Wells
44-950 EI Dorado Drive
Indian Wells, CA 92210
760 346-2489
cfreeland(@indianwells.com
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opponents, which varies depending on the issue. Our firm will assist in identifying and
building coalitions with stakeholders that support the City's legislative and policy positions.
Additionally, we have personal and professional relationships with every member of the
Legislature and their staff, including your Assemblymember and Senator. 1 would recommend
you contact any Legislator and ask them about our firm. In addition, we encourage you to
discuss our representation with our clients
REFERENCES
In addition to the following references, I have enclosed a list of our present clients. As you
can see, we represent a large number of municipal agencies. We believe our base of clients
have provided us the unique opportunity to work with each member of the Legislature.
Recognizing the number of Legislators coming out of local governments, we have established
relationships prior to them being elected to the Legislature. I would recommend you contact
any Legislator and ask them about our firm. In addition, we encourage you to discuss our
representation with any of our clients.
1. Thaddeus McCormick, City Manager
City of Lakewood
5050 Clark Ave
Lakewood, CA 90712
562-866-9771
Tmack(a), lakewoodcity. org
2. John Moreno, City Manager
City of Paramount
16400 Colorado Ave
Paramount, CA 90723
(562) 220-2000
Jmoreno c¶mountcitv.com
3. Chris Freeland, City Manager
City of Indian Wells
44-950 EI Dorado Drive
Indian Wells, CA 92210
760 346-2489
cfreeland(@indianwells.com
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LEGISLATIVE ACCOMPLISHMENTS
Over the years, our firm has shared in a number of successes with our clients ranging from
No & Low Property Taxes, City Dependent Special Districts, Municipal Utility, and the
Constitutional protection of your City's Bradley -Burns sales tax resulting from the negotiations
and passage of Proposition 1A. Additionally, our firm is one of the few, if any, who have been
successful in finding resolutions to the ever -challenging redevelopment dissolution process.
We assisted numerous cities in developing a path forward with the State Department of
Finance and we coordinated several successful land transfers.
I have attached for your review an outline of both our legislative and grant funding
accomplishments. Please note, this is a partial list as it would be impossible for me to fully
communicate the level of success we have enjoyed in representing our clients. The following
will provide you with highlights of three experiences of a similar nature:
1. Redevelopment Dissolution: On behalf of the City of San Bernardino and many of our
other client cities
Our firm has extensive experience assisting our client Cities with the redevelopment
dissolution process. Many of our clients were well behind in the process and had not
received a Finding of Completion (FOC). Therefore, many Cities were not eligible to secure
their Long -Range Property Management Plan and the "fire sale" provisions contained in
AB26x were quickly approaching.
In May 2014, we scheduled a series of meetings for the City of San Bernardino with the RDA
dissolution manager's, Justyn Howard, Allen Parker and Jim Morris. These meetings
provided an invaluable opportunity for the City to better understand DOF's misgivings as well
as the City's sincere desire to work through the dissolution process.
We began working on the Successor Agencies (SA) installment plan with DOF in order to
satisfy the City's Low- and Moderate -Income Housing Fund Due Diligence Review Payment
and the Other Funds and Accounts Due Diligence Review amounts due. This was a critical
step as it enabled the City's SA to proceed with a request for their FOC and on December 22,
2015 the City of San Bernardino received the much -awaited FOC.
Our attention then shifted to securing their LRPM, which was critically important for the
City/SA, especially considering the number of properties owned by the former redevelopment
agency. Just to mention a few, we sought direction/negotiated on the following:
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California National Guard Armory: was approved to be transferred to the City as
Governmental Use
• U.S. Army Reserve: was approved to be transferred to the City as governmental use
and is approved as listed on the LRPMP.
• 2 Parking lots were approved as a permissible use of Sale. The statute was amended
to allow these to be retained by the City.
The prior examples are just a few examples of the many properties we had to ensure were
listed appropriately on the City's LRPMP as we were up against the December 31, 2015 "fire
sale" deadline. Most importantly, at 4:03pm on December 31, 2015, with less than 8 hours to
spare the city of San Bernardino's 236 -page LRPMP was approved by the DOF. This was
quite a relief to all who had worked so diligently through the holidays in order to ensure we
did not miss the LRPMP deadline.
Dissolution of redevelopment never seems to end. Our firm has assisted our client Cities in
facilitating the transfer and/or sale of countless former redevelopment agency properties. In
many instances, we were able to turn the City's relationship with DOF around in order for
their SA to receive its FOC and LRPMP.
2. AB 117 (Cohn, 2005): On behalf of the City of Santa Clara
About 30 cities that never levied a property tax before Proposition 13 are called no property -
tax cities, and about 60 cities that levied only low property tax rates are known as low
property -tax cities. Counties must shift some of their own property tax revenues to these
no/low cities. The payments to the no/low cities are called tax equity allocations, or TEA (AB
1197, Willie Brown, 1988).
In most counties, TEA payments to the no/low cities are equal to 7% of the property tax
revenues generated within their city limits. However, an exception requires Santa Clara
County to allocate no more than 55% of the TEA funding that the four no/low cities in the
county would otherwise be qualified to receive (AB 1175, Willie Brown, 1989). The 55% limit
was the product of an agreement, reached through intense negotiations, between Santa
Clara County and the cities of West Hollywood, Los Altos Hills, Monte Sereno, and Saratoga.
AB 117 repealed the 55% cap in Santa Clara County on Tax Equity Allocation (TEA) funding
for the county's four no/low property tax cities starting in the 2006-07 fiscal year. The four
cities contend that the limit on their TEA funding has kept them from adequately funding city
services. The cities talked extensively with Santa Clara County officials about eliminating the
55% TEA cap, which currently saves the county $4.2 million in property tax revenues.
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Eliminating the 55% limit allowed the four cities to receive the full 7% of the property tax
revenues generated within their city limits. In exchange, the cities would provide additional
services that reduce the county's costs. The Santa Clara County Board of Supervisors
approved the cities' proposals.
Absent the 55% TEA cap, Santa Clara County's educational revenue augmentation fund
(ERAF) would receive approximately $600,000 more in property tax revenues from the four
no/low cities but about $2 million less from Santa Clara County, resulting in a net loss to
ERAF of approximately $1.4 million in FY 2006-07. This amount would be compounded in
future years by the property tax growth rate.
3. SB 107 (Budget, 2015): On behalf of the Cities of Eastvale, Jurupa Valley, Menifee
and Wildomar.
In 1998, the Legislature began cutting the VLF rate from 2% to 0.65% of a vehicle's value.
The State General Fund backfilled the lost VLF revenues to cities and counties. As part of the
2004-05 budget agreement, the Legislature enacted the "VLF -property tax swap," which
replaced the VLF backfill from the State General Fund with property tax revenues that
otherwise would have gone to schools through the Educational Revenue Augmentation Fund
(ERAF). This replacement funding is known as the "VLF adjustment amount." The State
General Fund backfills schools for their lost ERAF money.
The VLF -property tax swap did not reallocate extra property tax revenues to cities that were
not in existence when the State was compensating cities for the difference between the 2%
and 0.65% VLF rates. As a result, new cities received less VLF funding than they would have
if they had incorporated before the VLF property tax swap. Cities asked the Legislature to
reallocate a portion of existing cities' remaining VLF funds to new cities to help make new city
incorporations financially feasible. In response, the Legislature passed AB 1602 (Laird,
Chapter 556, Statutes of 2006), which changed the allocation of VLF funds to restore the VLF
revenues for city incorporations that were lost under the VLF -property tax "swap." AB 1602's
formula allocated $50 per capita adjusted annually for growth.
In 2011, The Legislature passed SB 89, which re -calculated the Department of Motor
Vehicle's administration fund to $25 million and increased vehicle license registration by $12
per vehicle to offset DMV's cut budget. SB 89 also eliminated VLF revenues allocated to
cities and shifted those revenues to fund public safety realignment. Proposition 30 (2012)
amended the Constitution to permanently dedicate a portion of the sales tax and VLF to local
governments to pay for the programs realigned in 2011-12.
Four new cities incorporated after the Laird bill enacted new VLF funding allocations for new
10
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cities and before those allocations were repealed. The City of Wildomar incorporated on July
1, 2008. The City of Menifee incorporated on October 1, 2008. The City of Eastvale
incorporated on October 1, 2010. The City of Jurupa Valley officially incorporated on July 1,
2011, only two days after SB 89 repealed the VLF allocation formulas for new cities. SB 89's
elimination of VLF allocations created severe fiscal hardships for cities that incorporated with
the expectation that they would receive VLF revenues under the formulas enacted by the
2006 Laird bill.
After 4 years of relentless work and effort on this issue, our firm was able to secure $24
million dollars in fiscal relief to these four cities through a budget trailer bill, SB 107 (Budget,
2016).
PROJECT APPROACH
Our firm is extremely confident in our ability to meet the objectives and scope of work outlined
in your proposal. We will work cooperatively with your management staff, City Council and
the Community & Legislative Affairs team to ensure a high level of legislative and
administrative success in Sacramento. We utilize every asset available to us and we will
personally meet with each Member of the Legislature, their Staff and the Governor's office to
ensure such success. Our strategies will vary depending upon the issues as well as
Sacramento's ever changing political climate. Whenever you and/or your staff requests
something from our firm, we get to work on it immediately and report the actions back to you.
As previously mentioned, our firm intentionally does not divide up workload. We have three
full time lobbyists in our firm and each lobbyist is fully engaged in our representation of your
City. As an example, when a sponsored bill is being heard in committee, we will have each
of us in committee. One of us will provide testimony, one may be meeting with Members
and/or staff in their offices, and one will likely be pulling a member out of committee to
request their support. It is very difficult for one lobbyist to actually lobby an entire committee
alone. All three of us will be available for the duration of the Contract.
Once we have received direction from your City and the facts regarding a specific matter, we
will immediately work with your staff on the following steps:
• Identify potential Legislators whom can support our cause
• Meet with the members of the Legislature
• Meet with the pertinent committee consultants
• Identify and meet with interest groups, lobbying firms and/or coalitions who can be
supportive
• Identify and meet with interest groups, lobbying firms and/or coalitions who may be in
11
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opposition. More than likely, we have a personal relationship with the opponents and
or the firms that represent them and by reaching out early we find we are able to
neutralize organizations that otherwise may have been opposed.
Assuming legislation is necessary, we will meet with each Member of the various
committees the legislation will be referred to in an effort to secure their support for our
position prior to each hearing.
We often times tell our clients: "our expertise is the legislative and regulatory process, we are
not city of Rosemead experts", which means we will continue to work with your management
and technical staff in order for each of us to have a clear understanding of the many issues
we expect to provide assistance on. Our firm prides itself on being upfront and honest with
the Legislature, which ensures we will never do anything to embarrass ourselves or your City
Relationships and respect matter in Sacramento and we are extremely proud of the personal
and professional relationships we have with the Executive Branch, State Agencies as well as
the members of the Legislature. Our long-standing presence in Sacramento enables us to
successfully represent your City.
We provide your city with a weekly report, which we send out every Thursday or Friday,
depending upon the legislative calendar. We tailor our weekly report to ensure it provides a
specific update on the legislative proposals identified/adopted by your City Council.
Additionally, we will provide the City with a monthly written and oral report of legislative
activity, as requested.
Our firm lists our scope of services in very general terms. We purposely do this to ensure
that each client has the flexibility to request any assistance you may require in Sacramento,
such as setting up meetings with the appropriate legislators, Governor's office or the various
state departments.
Legislation:
Our firm actively monitors, reviews and participates in the daily activities of the Capitol and
the State Agencies. We receive a copy of every bill introduced and each set of amendments.
We will read each bill and the amendments and send those that we feel may be of interest to
your city. In addition, as the legislative proposals develop, we provide you with fact sheets
and analysis of the bills that may affect you. We provide your City a "weekly report" with the
status of all bills either watched, supported and/or opposed by your City.
Additionally, we actively sponsor bills on behalf of our client's as well as maintain a constant
line of communication with the Members of the Legislature and their staff to ensure we are
apprised of upcoming proposals. Our firm will assist in preparing written correspondence on
12
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any/all issues of importance to the City. That said, we do not unilaterally adopt positions on
behalf of the City. We work very closely with the City's management team under the direction
of the City Council.
Whenever your City adopts a position on legislation and/or proposed regulations, we cover all
bases. We meet with the Author's office, the Committee Consultants (both Democrat and
Republican), Legislative Leadership, all pertinent stakeholders, and provide testimony in each
Committee in order to ensure your City's position is known and ultimately supported.
Funding:
Our firm proactively identifies any/all funding opportunities for your City and will assist you in
developing your project proposals for each potential grant application. We recommend the
city of Rosemead request our firm set-up a series of "action days' in Sacramento to meet with
the various State Agencies overseeing the desired funding in an effort to craft a competitive
proposal.
Additionally, we recommend meeting with Legislator's and Legislative Committees to seek
their input and support on any funding the City is seeking. Likewise, this will provide an
opportunity for the City to receive information and provide input on any funding opportunities
that may be available or coming available.
Increased presence:
An invaluable part of achieving the City's goals and objectives is establishing a voice in
Sacramento. Our firm will accomplish this by maintaining our relationships and
communication with key policy makers on your behalf. We strongly recommend you request
our firm to set up a series of "action days" in Sacramento to meet with legislator's, key
committee members and staff, the Governor's office, and State Agencies to discuss the Cities
priorities.
Our firm will be present to represent the City of Rosemead's positions on Legislation in every
pertinent committee, on the floors of both houses, and in front of any state agency overseeing
an issue of importance to the City.
Regulatory and Administrative:
The regulatory and administrative process are often the most time consuming and onerous
part of advocacy. State Agencies within the State of California have continued to grow as the
Legislature has provided many of them with new powers and responsibilities. Moreover,
recent state budget investments and legislation have resulted in unprecedented amounts of
funding for various projects.
13
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Our firm will monitor, analyze, participate and influence agencies with administrative actions
of interest to the City. The process for regulations and funding guidelines will be handled in
the same manner as legislative matters. We will work closely with the City to establish policy
direction and we will take the necessary steps to best represent the City before the State
Agencies.
COSTS
In our contract we charge a retainer on a monthly basis. The retainer is all inclusive of the
services we would provide for your City. We do not charge for any additional costs unless
you require us to meet outside of Sacramento. Our contract lists the scope of services we
provide for our clients in very general terms. We purposely do this to ensure that each client
has the flexibility to request any assistance our clients may require in Sacramento such as
setting up meetings with the appropriate legislators, Governor's office or the various state
departments. Should you have any changes you would like to make in the contract, please
feel free to discuss them with me.
Our firm currently has a fee schedule of $2500 per month with the City. This is far lower than
what we propose for new client cities. In light of our long-standing relationship with the City,
our firm proposes a slight increase to the fee schedule of $2,750 per month.
CONFLICTS
Our firm does not have any potential or existing conflicts of interest with the City of
Rosemead or any individual City Official or member of City staff.
14
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ACCESS SERVICES
3449 Santa Anita Avenue
EI Monte, CA 91731
Andre Colaiace, Executive Director
(213)270-6000
AMERICAN PROMOTIONAL EVENTS INC.
dba TNT FIREWORKS
555 North Gilbert Street
Fullerton, CA 92833
Tad Trout, President
(714) 738-1002
BURRTEC WASTE & RECYCLING SERVICES
LLC
41-575 Eclectic Street
Palm Desert, CA 92260
Frank Orlett, Vice President
(760)340-5901
CALIFORNIA ASSOCIATION OF DUI
TREATMENT PROGRAMS "CADTP"
218 North Glendora Avenue
La Puente, CA 91744
Barbara Aday-Garcia, Chair
(626) 862-2215
CALIFORNIA CITY MANAGEMENT
FOUNDATION "CCMF"
2533 Brown Dr,
EI Cajon, CA 92020
Ken Pulskamp, Executive Director
(844)226-2411
CALIFORNIA MUNICHeAL FINANCE
AUTHORITY
2111 Palomar Airport Road
Carlsbad, CA 92011
John Stoecker, Financial Advisor
(760)930-1221
CLIENT LIST
CALIFORNIA PRODUCER -HANDLER
ASSOCIATION
313 Casa Linda Drive
Woodland, CA 95695-4722
Amos DeGroot, President
(530)662-1228
GALE BANKS ENGINEERING
546 South Duggan Avenue
Azusa, CA 91702
Gale Banks, President
(626)969-9600
GATEWAY WATER MANAGEMENT
AUTHORITY "GWMA"
16401 Paramount Blvd.
Paramount, CA 90723
Grace J. Kart, Executive Officer
(626)485-0338
IRVINE COMMUNITY LAND TRUST
One Civic Center Plaza Third Floor
Irvine, CA 92606-5207
Steve Holtz, Neighborhood Services Manager
(949) 724-6612
LONG BEACH TRANSIT
Post Office 'B--731
1963 E. Anaheim St.
Long Beach, CA 90801
Kenneth McDonald, President & CEO
(562)489-8485
ORANGE COUNTY WATER DISTRICT
18700 Ward Street
Fountain Valley, CA 92708
Alicia Dunkin, Legislative Affairs Liaison
(714)378-3268
PACIFIC EDUCATIONAL SERVICES INC
1 ] 837 Kemper Road, Suite 2
Auburn, CA 95603
Walt Stockman, President
(530) 888-1010
PORT OF STOCKTON
2201 W. Washington Street
Stockton, CA 95203
Kirk DeJesus, Port Director
(209) 946-0246
PORTUGUESE GOVERNMENT
3298 Washington Street
San Francisco, CA 94115
Maria Joao Lopes Cardoso, Consul -General
(415) 346-3400
SAN GABRIEL VALLEY WATER
ASSOCIATION
725 North Azusa Avenue
Azusa, CA 91702
Tony Zampiello, Assistant Executive Officer
(626) 815-1305
SOUTH COAST AIR OUALITY
MANAGEMENT DISTRICT "SCAOMD"
21865 Copley Drive
Diamond Bar, CA 91765
Wayne Nastri, Executive Officer
(909) 396-3203
TWENTY-NINE PALMS BAND OF
MISSION INDIANS
46-200 Harrison Place
Coachella, CA 92236
Mike Darrell, Chairman
(760)625-6067
WILLDAN GROUP, INC.
2401 East Katella Avenue, Suite 300
Anaheim, CA 92806-6073
Paul Whitelaw, Senior Vice President
Business Development
(714) 940-6300
CITY OF ARTESIA
CrrY OF CUPERTINO
18747 Clarkdale Avenue
10300 Torre Avenue
Artesia, CA 90701
Cupertino, CA 95014
Aldo E. Schindler, City Manager
Dianne Thompson, City Manager
(562)865-6262
(408)777-3212
CITY OF ATASCADERO
CITY OF DIAMOND BAR
6500 Palma Avenue
21810 Copley Drive
Atascadero, CA 93422
Diamond Bar, CA 91765
Rachelle Rickard, City Manager
Dan Fox, City Manager
(805)461-5000
(909)839-7010
CITY OF BANNING
CITY OF ELK GROVE
99 East Ramsey Street
8401 Laguna Palms Way
Banning, CA 92220
Elk Grove, CA 95758
Doug Schulze, City Manager
Jason Behrmann, City Manager
(951)922-4860
(916)478-2249
CITY OF BARSTOW
CITY OF FAIRFIELD
220 East Mountain View Street, Suite A
1000 Webster Street
Barstow, CA 92311-2839
Fairfield, CA 94533
Willie A. Hopkins, Jr., City Administrator
David Gassaway, Interim City Manager
(760)255-5195
(707)428-7400
CITY OF BELLFLOWER
CITY OF FILLMORE
16600 Civic Center Drive
250 Central Avenue
Bellflower, CA 90706-5494
Fillmore, CA 93015
Jeffrey L. Stewart, City Manager
David W. Rowlands, City Manager
(562)804-1424
(805)524-37001
CITY OF CARSON
CITY OF FOLSOM
701 E. Carson Street
50 Natoma Street
Carson, CA 90745
Folsom, CA 95630
David C. Roberts, Jr., City Manager
Elaine Andersen, City Manager
(310)952-1728
(916)461-6010
CITY OF CERRITOS
CITY OF FONTANA
Post Office Box 3130
8353 Sierra Avenue
18125 Bloomfield Avenue
Fontana, CA 92355
Cerritos, CA 90703-3130
Matthew Ballantyne, City Manager
Art Gallucci, City Manager
(909) 350-7659
(562) 860-0311
CITY OF GLENDORA
CITY OF CHINO
116 East Foothill Blvd.
13220 Central Avenue
Glendora, CA 91741-3380
Chino; CA 91710
Adam Raymond, City Manager
Linda Reich, City Manager
(626) 914-8201
(909)334-3302
CITY OF HAWAIIAN GARDENS
CITY OF COMMERCE 21815 Pioneer Blvd.
2535 Commerce Way Hawaiian Gardens, CA 90716
Commerce, CA 90040-1487 Ernesto Marquez, City Manager
Edgar P. Cisneros, City Administrator (562) 420-2641 ext. 236
(323) 722-4805 ext. 281
CITY OF'HEMET CITY OF LAGUNA HILLS
445 E. Florida Avenue 24035 EI Toro Road
Hemet, CA 92543 Laguna Hills, CA 92653
Eddie J. Pust, Chief of Police/Acting City Manager Jarad Hildenbrand, City Manager
(951)765-2300 (949)707-2620
CITY OF INDIAN WELLS CITY OF LAKEWOOD
44-950 El Dorado Drive 5050 Clark Avenue
Indian Wells, CA 92210 Lakewood, CA 90712
Chris Freeland, City Manager Thaddeus McCormack, City Manager
(760) 346-2489 (562) 866-9771
CITY OF INDUSTRY
CITY OF LOMITA
15625 East Stafford Street
24300 Narbonne Avenue, PO Box 339
City of Industry, CA 91744
Lomita, CA 90717
Joshua Nelson, City Manager
Ryan Smoot, City Manager
(626) 333-2211 Ext. 114
(310) 325-7110
CITY OF IRWINDALE
CITY OF LYNWOOD
5050 N. Irwindale Avenue
11339 Bullis Road
Irwindale, CA 91706
Lynwood, CA 90262
Julian A. Miranda, City Manager
Ernie Hernandez, City Manager
(626) 430-2217
(310) 603-0220 Ext. 200
CITY OF JURUPA VALLEY
CITY OF MARTINEZ
8930 Limonite Avenue
525 Henrietta Street
Jurupa Valley, CA 92509
Martinez, CA 94553
Rod Butler, City Manager
Michael Chandler, City Manager
(951)332-6464
(925)372-3505
CITY OF KERMAN
CITY OF NORCO
850 S. Madera Avenue
2870 Clark Avenue
Kerman, CA 93630
Norco, CA 92860
John Jansons, City Manager
Andy Okoro, City Manager
(559)846-9384
(951) 735-3900
CITY OF LA MIRADA
CITY OF NORWALK
13700 La Mirada Blvd.
12700 Norwalk Blvd. Room 3
La Mirada, CA 90638
Norwalk, CA 90650
Jeff Boynton, City Manager
Jesus M. Gomez, City Manager
(562)943-0131
(562)929-5700
CITY OF LA PUENTE
CITY OF PALM DESERT
15900 E. Main Street
73-510 Fred Waring Drive
La Puente, CA 91744
Palm Desert, CA 92260
Bob Lindsey, City Manager
Todd Hileman, City Manager
(626)855-;500
(760)346-0611
CITY OF LA OUINTA
CITY OF PALMDALE
78495 Calle Tampico
38300 Sierra Highway Ste. A
LaQuinta, CA 92253
Palmdale, CA 93550-4798
Jon McMillen, City Manager
Rhonda Perez, Interim City Manager
(760)777-7000
(661)267-5100
CITY OF PARAMOUNT
CITY OF SOUTH GATE
16400 Colorado Avenue
8650 California Avenue
Paramount, CA 90723-5050
South Gate, CA 90280
John Moreno, City Manager
Chris Jeffers, Interim City Manager
(562)220-2225
(323)563-9503
CFPY OF RANCHO CORDOVA
CITY OF THOUSAND OAKS
2729 Prospect Park Drive
2100 Thousand Oaks Blvd.
Rancho Cordova, CA 95670
Thousand Oaks, CA 90280
Cyrus Abhar, City Manager
Andrew P. Powers, City Manager
(916)851-8700
(805)449-2121
CITY OF REDDING CITY OF TORRANCE
777 Cypress Avenue 3031 Torrance Blvd.
Post Office Box 496071 Torrance, CA 90503
Redding, CA 96001 Aram Chaparyan, City Manager
Barry Tippin, City Manager (310) 328-5310
(530)225-5095
CITY OF VALLEJO
CITY OF SANTA CLARTFA 555 Santa Clara Street
23920 Valencia Blvd. Suite 120 Vallejo, CA 94590
Santa Clarita,-CA 91355 Mike Malone, City Manager
Kenneth W. Striplin, Ed.D (707) 648-4576
(661)255-4905
CITY OF VICTORVILLE
CITY OF SANTA FE SPRINGS 14343 Civic Drive
11710 E. Telegraph Road Victorville, CA 92393
Santa Fe Springs, CA 90670 Keith C. Metzler, City Manager
Ray R. Cruz, City Manager (760) 955-1681
(562) 868-0511 ext. 7510
CITY OF TWENTYNINE PALMS
CITY OF ROSEMEAD
6136 Adobe Road
8838 East Valley Blvd.
Twentynine Palms, CA 92277
Rosemead, CA 91770
Frank Luckino, City Manager
Ben Kim, City Manager
(760) 367-6799
(626)569-2104
CITY OF VACAVILLE
CITY OF ROSEVILLE
650 Merchant Street
311 Vernon Street
Vacaville, CA 95688
Roseville, CA 95678
Aaron Busch, City Manager
Dominick Casey, City Manager
(707) 449-5100
(916)774-5362
CITY OF VALLEJO
CITY OF SANTA CLARTFA 555 Santa Clara Street
23920 Valencia Blvd. Suite 120 Vallejo, CA 94590
Santa Clarita,-CA 91355 Mike Malone, City Manager
Kenneth W. Striplin, Ed.D (707) 648-4576
(661)255-4905
CITY OF VICTORVILLE
CITY OF SANTA FE SPRINGS 14343 Civic Drive
11710 E. Telegraph Road Victorville, CA 92393
Santa Fe Springs, CA 90670 Keith C. Metzler, City Manager
Ray R. Cruz, City Manager (760) 955-1681
(562) 868-0511 ext. 7510
CITY OF WEST COVINA
CITY OF SIGNAL HH L
1444 West Garvey Avenue, Room 305
2175 Chert' Avenue
West Covina, CA 91790
Signal Hill; CA 907
David Carmany, City Manager
Joe Hoefgen,Interim City Manager
(526)939-8401
(562)989-7302
CITY OF WHITTIER
CITY OF SIMI VALLEY
13230 Penn Street
2929 Tapo Canyon Road
Whittier, CA 90602
Simi Valley, CA 93063-2199
Brian Saeki, City Manager
Brian P. Gabler, City Manager
(562) 567-9999
(805)583-6701
CITY OF WILDOMAR
23873 Clinton Keith Rd. Ste. 201
W ildomar, CA 92595
Dan York, City Manager
(951) 677-7751 ext. 209
WINDSOR TOWN OF
9291 Old Redwood Hwy, Bldg 400
Windsor, CA 95492
Jon Davis, Town Manager
(707)838-1000
CITY OF YUCAIPA
34272 Yucaipa Blvd.
Yucaipa, CA 92399
Ray A. Casey, City Manager
(909) 797-2489, ext. 223
Joe A. Gonsalves & Son
Anthony D. Gonsalves
Jason A. Gonsalves
111,' Paul A. Gonsalves
PRAM sOWLEGISL4nvEREPPISFYTATIOn
' I
1151, ST. - SMTE 250 • SACRAMEKTO, CA 95819.5788
015411-M- FAX 018 441.5081
Em": 9ozWm9@9ww1,L cam
W,
PROJECT FUNDING SECURED BY:
JOE A. GONSALVES & SON
EmEri I ,.
e .4. Gonsalves &Son Client
2022 Fairfield Park Upgrades City of Fairfield
2022 Community Poo Rehab
2022 Park Lighting
2022 Park Project
2022 Park Playground
2022 Equestrian Center improvements
City of 29 Palms
City of Whittier
City of Lynwood
City of Cupertino
City of Lakewood
2022 Wildlife Detection Initiative City of Rancho Cucamonga
2022 Park Renovations City of La Mirada
2022 Parks & Community Infrastructure City of Carson
2022 Open Space Acquisition City of Santa Clarita
Grant Amount
$1,500,000
$1,300,000
$500,000
$1,300,000
$1,000,000
$2,900,000
-__ $1,900,000 -
$2,750,000
- --$7,000-000- —
$7,000,000
— 2022 CORE Academy Training Facility I^ City of Rancho Cucamonga — $3,500,000
2022: Bike Trails and Water Quality City of Lynwood $900,000
Improvements
2022 Library Improvements City of Elk Grove $3,000,000
2022 Library Improvements City of Irwindale $500,000
2022 Bridge Reconstruction City of Cupertino $5,000,000
—2022 Metrolink Improvements — City of Simi Valley $4,500,000
2022 Bikeway project City of Paramount $2,000,000
2022 Shelter SOLANO Hall & Kitchen ( City of Fairfield $1,200,000
2022 Food Locker City of Rancho Cordova $2,500,000
2022 Feet First Foundation City of Martinez $3,000,000
2022 Veteran Housing City of Palmdale $2,700,000
2022 American legion Improvements City of Elk Grove $200,000
2022 Youth & Senior Center City of Bellflower $2,100,000
2022 Project RIDE City of Elk Grove $300,000
---------------------------------------... --- ._—._.-- -- ;
2022 YMCA Improvements City of Lakewood $200,000
2022 Amphitheater Improvements City of Signal Hill i $5,000,000
-- 2022 Community Center---
City of Torrance
2022 Port of Stockton Rail Improvements
Port of Stockton
Roseville Public Library
City of Roseville
Pomona Public Library
City of Pomona
Irwindale Public Library
City of Irwindale
Beaumont Library District
City of Beaumont
Torrance Public Library
City of Torrance
Santa Fe Springs City Library
City of Santa Fe Springs
Rancho Cucamonga Public Library
City of Rancho Cucamonga
Hemet Public Library
City of Hemet
Folsom Public Library
—
—^ —Safe
—
City of Folsom
- —
Routes to School
—
City of Redding
Safe Routes to School
Safe Routes to School —
------------ -------
City of Alameda
City of Concord
------
Safe Routes to School
City of Claremont
— — — Safe Routes to School
City of La Puente
$5,500,000
$9,600,000
$10,000
$8,500
$5,000
$95,000
$16,075
$19,000
$561,982
$28,657
$23,000
$373,700
$276,900
$436,400
$450,000
$387,000
Safe Routes to School
Safe Routes to School
Safe Routes to School
Safe Routes to School
Safe Routes to School
i
Safe Routes to School
We Routes to School
Safe Routes to School
Safe Routes to School
Proposition 1B Trade Corridor Improvement
Fund
i
State Highway Operation and Protection
Program
Statewide Park Development & Community
Revitalization Program
City of Palmdale
City of South Gate
— City of Thousand Oaks
City of Eastvale
City of Fontana
City of Moreno Valley
City of Wildomar
City of Placentia
City of Pomona
$449,800
$449,500
-- $332,000 --
$150,100
$254,200
$416,700
$170,800
$409,000
$900,000
i
Port of Long Beach j $299,795,000
Port of Long Beach
City of South Gate
I
Statewide Park Development & Community j City of Rosemead
Revitalization Program
Statewide Park Development & Community City of Rancho Cucamonga
Revitalization Program
$200,205,000
$2,000,000 j
i
I
$3,134,066
$3,941,136
Statewide Park Development & Community
Revitalization Program
Safe Routes to School
Bruggemeyer Memorial Library
i
Camarillo Library
Fairfield Cordelia Library
Fontana Library
Lawndale Library
National City Public Library
Redding - Shasta County Library
Victoria Gardens Library
SF Bay to Stockton Ship Channel Deepening
Project
Sacramento River Deep Water Channel
Project
Gatewav-Vallev Grade Separation
Washington Blvd Widening & Reconstruction
Project
City of Paramount $4,580,902
City of La Puente $664,470
City of Monterey Park $8,845,850
City of Camarillo
City of Fairfield
City of Fontana
City of Lawndale
City of National City
City of Redding
City of Rancho Cucamonga
Port of Stockton
City of West Sacramento Port
of Sacramento
City of Santa Fe Springs
City of Commerce
$15,621,473
$4,100,385
$14,900,075
$7,300,132
i
$11,112,814
I
$12,177,532
$7,752,688
$17,500,000
$10,000,000
$25,570,000
$5,800,000
I
Gerald Desmond Bridge Replacement
Ports Rail System Pier F
Ports Rail System Track Realignment
Port Rail System Pier B Realignment
Port Terminal Island Track Realignment
Port Computerized Train Control
Reeves Ave Closure and Grade Separation
Navy Mole Storage Yard
Port of Long Beach
$4,650,000
New Cerritos Rail Bridge/Triple Track S. of
$23,960,000
West Basin road Rail Access Improvements
Port of Long Beach
Pier 400 Second Lead Track
Port of Long Beach
Sunset Avenue Grade Separation
$3,790,000
Corridor Logistics Access Project (Cherry
Street)
Corridor Logistics Access Project (Citrus
Street)
Port of Long Beach
Corridor Logistics Access Project (Riverside
$5,930,000
Street)
$38,330,000
Port of Long Beach
Port of Long Beach
$250,000,000
Port of Long Beach
$4,650,000
Port of Long Beach
$23,960,000
Port of Long Beach
$4,180,000
Port of Long Beach
$3,790,000
Port of Long Beach
$11,850,000
Port of Long Beach
$31,180,000
Port of Long Beach
I
$5,930,000
Port of Long Beach
$38,330,000
Port of Long Beach
$47,560,000
Port of Long Beach
City of Banning
City of Fontana
City of Fontana
City of Fontana
$3,670,000
$10,000,000
$30,773,000
$23,600,000
$14,096,000
Glen Ridge Apartments
CalHome
CalHome
-- CalHome - --- - -- -�
CalHome
City of Carlsbad $5,921,777
City of Roseville $600,000
City of Chino
City of Vista
City of Redding
$400,000
II $600,000
$600,000
CalHome I City of Fairfield $600,000
CalHome City of Yuba City $600,000
Palmdale Transit Village City of Palmdale $2,200,000
Santa Barbara Estates, Units 3 & 4 I City of Redding $132,300 f
- ^_--- —_— Santa Monica --_---- ----City of Fai>feld----�---- ^- $1,080,000 --_
Central Station Town Homes City of Fillmore $480,000
Westerner Mobile Home Park City of Elk Grove $250,000
Mountain View Terrace Apartments City of Beaumont $2,960,000
_--- Westview Terrace Apartments City of Banning ( $2,833,000
I
CalHome _ -- I City of Pomona $900,000
i
- 1
CalHome i City of Fairfield I $900,000 -
CalHome i
Workforce Housing Reward Program
Workforce Housing Reward Program
Workforce Housing Reward Program
Computers, Vehicles for Sheriff Station f
Restoration of Camarillo Ranch —
Cascade Park
Community Center
Mae Boyer Park
Historic Roseville Project
Preservation of Camarillo Ranch
School Bus Replacement
Langley Senior Center
La Loma Park Renovation
Sleepy Hollow Community Center
Alternative to Gang Programs
City of Simi Valley
City of Concord
City of Roseville
City of West Sacramento
City of Bellflower
City of Camarillo
City of Monterey Park
City of Irwindale
City of Lakewood
City of Roseville
City of Camarillo
City of Ventura
City of Monterey Park
City of Monterey Park
City of Chino Hills
City of Bellflower
$900,000
$324,800
$20,240
-- — $54,880 --_---
$30,000
$493,000
$225,000
$150,000
$750,000
$250,000
$492,605
$300,000
$350,000
$150,000
$250,000
$50,000
Performine Arts Center
ERAF Adjustment/Correction
Pavement Improvement Program
East Ventura Park
Police Services—
Sports Complex
Youth Facility Improvements
Tiger Field Improvements
BOE Use Tax Refund
Total Project Grants
i
City of La Mirada
City of Laguna Niguel
City of Lakewood
City of Ventura
--City of La Mirada —
City of Redding
$400,000
$600,000
$700,000
$250,000
$500,000
$10,000,000
City of Palmdale $500,000
City of Redding
City of Redding
$500,000
i
$1,500,000
$1,287,478,639
JOE A. GONSALVES & SON LEGISLATIVE ACCOMPLISHMENTS
LEGISLATION
SUBJECT
SUMMARY
4
_
Would authorize a local government to pass an Ordinance, notwithstanding any local
restrictions on adopting zoning ordinances, to zone my parcel for up to 10 units of
residential density per parcel, at a height specified by the local government in the
ordinmce, if the parcel is located in a unceit-rich area, a jobs -rich arra, or an mhan
infill site, as those terms are defined. In this regard, the bill would require the
Department Of Housing and Community Development, in consultation with the
Office of Planning and Research, to detamme jobsrich areas and publish a map of
Planning and zoning: housing
those areas every 5 years, commencing January 1, 2022. Died in Assembly
SB 902 (Wiener)
development densis
located on an eligible Pawl to submit an application fm a sheamlined, ministerial
approval process that is int subject to a conditional use permit. The bill would define
a'tefghborb00d multifamily project" to mean a project to construct a multifamily
structure on vacmt land, u to convert an existing structure that does not require
substantial exterior alteration into a muhifimily structure, consisting of up to 4
residential dwelling units and that meek local height, setback, and lot coverage
caning requirements as they existed con July 1, 2019. The bill would also define
"eligible parcel" m mean a parcel that meets specified requi ements, including
Planing and tuning: housing
requirements relating to the location of the Parcel and restricting the demolition of
development: streamlined approval:
certain housing development that may already exist on the site. - ; :.1 die Senate
SB 50 (Wiemer)
incentives
Would, beginning ]unwary 1, 2019, and except az provided, exempt motor vehicles that are 8
or less model -years old from being inspected biennially upon renewal of registration. The
hill would assess an amus] smog abateoent fee of $25 on rootOr vehicles she are 7 or 8
model -years old The bill would require a cernam amount of the fee so be deposited into The
Air Pollution Control Fund and to be available fm expenditure, upon appropriation by die
All 1274 (O'llOnnrJp
Smog
f<gislatme, to fund the Carl Moyer Memorial Air Quality Standards Attenuation Program.
exemption
Would establish specific standards fm The use of pasorel services contracsby counties.
The bill would allow a county or county agency to contram for personalsavires emrently or
customarily perfumed by employees, as applicable. wben specified conditions are ma. The
bill would exempt certain types of ecotone, lima is provisions, and would exempt a city
and county from its provisions. By placing new duties on local government agencies, the bill
would impose a este-meadated local pmgmm. The bill also would provide that is
provisions are severable.
AB 1230 (lanes,&s carer)
Counties: contracts fu INCT31071811 services
F.. the bit,.
The Cslifomia Global Warming Solud us Apt of 2006 requires the Some Air Resources
Board to prepare and approve a scopingpin f f achieving the maximum technologically
feasible and coal effective reductions in greenhouse gas emissions and m update the scoping
California Warming Solutions
plan at least once every 5 years. The am audenius the state board to adopt a negalaeioo thin
: mar
Act of 2006: make( -based Bance
compliance
establishes a system of market-based declining amual a
aggregate emissions Imus for sources
Or catcgonce of somres that emit greenhouse gases, applicable from January
mechanisms: foe prevention fees: sales
I, 2012, to
December 31, 2020, inclusive, as specified This bili would require the pate board, no later
All 398 (B. Garcia)
and use tux manufacturing n.
than January 1. 2018, m updatte the eco 'erg plan, asspeeifised. Si -nod los rhe :� . e:;,.::
Would require the Stare Air Resoorces Board to develop a unif rm statewide system of
arcual reporting of unctions of criteria air pones s mi
rcby
and toxic air conterminous for use
Nonvehicuhr ah pollution: criteria air
certain categories of stationary sources. The bill would require those stationary sconces to
report their arcual emissions of criteria ail polbua ss and toxic air eomamivas,
AB 617 (C Garcia)
pollulantiandtoxicaircwlammaors.
as
spixified. s.,,.. -
; ,...Would
Wouldrequire that the city council Of city or the board of supervisors of a county have
exclusive authority to adapt or amend a general plan, specific plan, u Zoning ordinance, that
would convex arty discretionary land we approval necessary fu a project to m adnaial
approval; change the land use or caning designation of laurel u petrels 10 a more
AB 890 (Medina)
intensive
Jand use: planning and zoning: initiative
designation; or auNotnr more incentive land nes within an existing land use
designation Or coning designation. _ b, Gu.or
Current federal law recogoius the authmity ofa sate or local govemmem to manage public
rights-of-way Or to require fair and reasonable compensation Gam telecommunications
providers, on a competitively neutral and nondiscriminatory basis, for the use of public
nobtsof-way on a noidiscrimioatory basis, if the compensation required is publicly
disclosed by thin gorwammt. Consent federal law provides that an sets or local government
has the authority to regulate the entry of, Of the rates charged by, a commercial mobile
service, but permits a slate to regulate the atha terns and conditions of eomesencial mobile
seiner. This bill would provide that a small cell, as defined, is a permitted use, subject old
so a specified permitting process adopted by a city m county, if the mall cell meets
SB 649 (!sarin) - .1
Wireless telcconummications facilities Ispecified
requirements.
Would ante the Road Maintenance and Rehabilinatim Program to address deferred
maintenance on the some highway system and the local sneer and mad system. The bill
would require the California Tmnsp"dm Commission to adopt performance criteria,
consien
stt with a specified asset mamagemenensure efficient plan, m ensuefficient use ofeertaln funds
SB l Berg)
T—volzation Fulawng
a,,rlable for the program.
Would enact the California Drought, Water, Parks, Climate, Coastal 1'rouction, and Out
Access Fou All Act of 2018, whicb, if approved by the Maas, would authorize the issuance
ofbonds in an amount of $4,000,000,000 puissant to 0e Sure Geoeml Obligation Bon
Law to fiasnor a drought, wets, parks, Climate, coastal protedimt, and =it" access for
California Drosrgyl, Witter, Parka,
all prog im. The bill, upon voter approval, would reallocau $1flo,000,000 of the m ssued
bonds authorized for Me purposes of Propositions 1, 40, and 84 to finance
Climate, Coastal Protection, and
the purposes of
drought, wase, parks, climate, coastal protection, and outdoor access for all program.
SB 5 (DeLeon)
Outdoor Access For AO Act of 2018.
„ the Governor
Beginning with the 2004-05 fiscal year and for each fiscal year thereafter, extent law
Local government fanner: property gal
requires that each city, county, and city and comfy receive additional property use manus
in the form ofa whick license fee adjustment
Rmue aloeatims: vehicle license fee
amount, as defined, from a Vehicle license
Fee Property Tax Compensation Fund that exists in each county treasury. Signed
SB 130 (Budget)
adjustments.
by
Would, beginning in 2019, change alae dam of the smtewide direct primary and the
presidential primary m bre fin Tuesday after the first Money in Mash and would continue
SB 568 (Lana)
Primary elections: election date,
the requirement that thou elections be consolidamd. >. std b. Governor
Cullom federal law recogn'isss the authority of a state m local gow,mm to manage public
righuof--way or to require fair and reasonable compensation Goa teloemnmmications
providers, on a competitively no ural and nondiscriminatory basis, for dr use ofpublic
rights -of --way, on a nordiseziminatory basis, if the compensation required is publicly
disclosed by that government Clement fedml law provides Mat no sore m local govemmom
has the authority to regulate the entry of m the rates charged by, a oommaelal mobile
service, but permits a sure to regulate the other tames and conditions Of commercial mobile
services. This bill would provide but a WWI cell, W defined, is a permitted use, subject Only
to a specified permitting Pmoesa adopted by a city or county, if the small cell meets
SB 649 (Harte)
W imlasa telxommsniatimns facilities.
ifid uirmenu. vetoed Govc......
Existing law provides fm the creation of the Sacramento Regional Tramit District, with
specified powers and duties relative in Me provision of public transit services and governed
by a board of directors. Existing law provides for appointment ofdireclm by member
entities, and also provides dual a city m county that is not summed to the district may appoint
at Inst one director as a participating eotityif it entem into sea agement with the district
Ibat pmvidc, among Other things, for payment ofthe participating entity's proportionate
sham of the district's cost to provide rail m Other districtwide transit services. Existing law,
in that regard, protides for the proportionate share of the City of Elk Gave to be dGamined
pursuant to a specified agreement between rhe city and the district. This hit] would repeal
those provisions rebating to the proportionate share of the City ufElk Game to be
AB 906 (Con ")
Sactamemo Regional Transit District.
deem ined pursuant to the specified agreement
Existing law divides the sure into agricultural districts within thebomdaries of which
agricultural associations may be formed Existing law creates Distno 32a Gem real property
commmmy known as the Orange Cosmty Fair and authorizes the Deparmteal of Geral
Service to sell all in any portion of the real property that comperes District 32a.
This bill would repeal the provision creatlug District 32a out of the Orange County Fair
property and would repast the provision authorising the sale of that property by the
Orange Carty Fair. sak of state
department The bill would also repeal the antis of the District 32a Disposition Tend in
AB 1907 (Dal%)
the State Treasury. Si . m.
This bill also would prohibit a member of the south coast district board from being issued a
vehicle Gmn the south coati district fur Poster than 7 days in a 30.day period if the board
South Corsi Au Quality Mamgemeat
member is eligble fm a vehicle in vehicle allowance from the local gownusern from which
SB 1387 (DeLeosa)
District Board
he in she is appointed .:'
Amber'= rhe creation of an "frasrrucnne an revitalisation financing district and the
issuance of debt with 213 Miter approval. The bill would eutherim the creation of district
for up to 40 years and the issamnee of debt with a final maturity date of up to 30 years. The
bill would authorize a district to finance projects im redevelopment project auras and Romer
AB 229 (Pero)
IFD's
radeworment project erns and fame military bursts -
Authorizes the legislatiw body of a city or a comity, defined to include a city and county, to
establish an enhanced infrastructure financing district, adopt an infrastructure financing
Plan, and issue bonds, fsr which only the district is liable, upon approval by 55% of she
voters; to finance public capital fsclitic Or other specified pmjecu of communitywide
sigrdficance. The bill would also authorize an enhanced bdmmuctme ficaucing district 10
SB 628 (Beall)
Enhanced WM
utilize aro powers under the Polanco RO&Wictiment Act -
This bill would social them provisions to instead authorize a city, county, or city and eomty,
with the approval of its legislatrve bolybyreoltuon after a public hearing, to ecqu. Mill
m Ins property in furtherance of the creation ofan economic o}pmlunity, as defind. The
bill would require the resolution to contain a finding that the acquisition, Is, m IeaM of the
FmPertY will assist in the Creation of economic oppmmmity and world require the nrasfion
Community development economic
on
ofan economic oppornmity m be subject to specified public uw6 and hiring puvisimas. .
I_ _.AB 806 (Dodd)
__ oylartumuy. ._
_
Would reeaaet, revise, and roc tar apcci ind provisions telafing in the California Massage
Tbempy Council to, among other things, establish an interim board ofdir ms, to govern 0e
Wuncil lmfil September 1, 2015, and provide for the APPoIn t -fa board
All 1147 (Bonilla)
Massa a Thcra
new of
di tors consisting of 13 members, as apeoif d, whose 4-year terms would begin on that
Extends the cope of the credits to" gmlified motion Picone b the applicable pare mu ge
"'qualified expenditures up to $100,00D,000,
would extend the medil to qualified
expendinnes fm television Prlot episodes, and would delumine An applicable
percentage of
25%m 20% fir, qualified expenditmez, This bill would limit Oe
aggregate Amount of these
new credits in be allocated in each fiscal year h up in $330 million, and would, subject to a
computation and ranking of applicants based em the jobs ratio, as defined, require the
California Film Commission m allocale credit
AB 1039 (Gono)
Income Taxes: abfied motion climes
amounts cobjmt to specified a egories of
uabficd motion -aures. -
Would create the Gold Coast Transit Diamct in the County of Vendors. 7be bill would
provide tout the jurisdiction of the district would initially include the (.grits ofOxsaN,
Venom, Pmt Huerxune' and Ojai and the utine0q o W areas of the Comfyof Ventura.
The bill would authorize other cities in the County of Venous to subsetpmdyjoin the
district. The bill would dissolve the mistingjolm
AB 664 (WBBams)
Gold Coast Transit District
powers agency known As Gold Coast
Transit, and would create the dis rid, on jWZ 1, 2014. .
Requires the Attorney General to famish, and would authorrre a local criminal juatim
AB 971 (Garcia)
Parammsit Provides: Criminal '
agency m furnish, summary criminal information to a specified social services perm ami,
A with 1 m its cfAmmmed video. -
This bill would, instead of separate allocanore 10 the serum' and southern runes, establish a
minimum of49 facing wxks Per year in the combined central and southern runes. The bill
would also require the board 10 allocate from those weeks A minimum numbs of Weto
certain ."tracks in the central aM southern zoos that were used m Wrdmcl tlmmughbred
ma matings prim b 2012 and would authorize the board to allocate from those weeks
maximum number ofweeks W certain racetracks in the aouthcre Acne than weer not used to
AB 1074 (Atlmu
Horse Ratio
conduct thoroughbred race matings to the southern erre prim to 2012 - .; �bmed by
Authodam the Califomia Horse Racing Board, rutwiDumnding any other law, to allocate
racing days in a fab in the northern rune to be conducted by the fair in, at the request of the
fair, to authorize the board W Beense a racing associmi m that was licemod by the board to
A8 1303 (Hall)
Horse Racing : Satellite W
conduct facing matings in California Prim to 2010 m conduct lift home acing at the fair
duringthe dates allocated to the fair b 16e bond.
y
- Si raw b, Gofers,
Would require a city or county, including a clans city m charter corny, to apply for a
Wasu1 development permit to remove or restrict the ux of a beach fine ring, as defined, and
would require that application to include specified information. The bill would not affect the
applicability ofa specified provision relating to ambient air quality standards, emission
standards, or air pollution control Programs or fimlitim established by The Stam Air
AS 1102 (Atka
Beach Fire Rin
Reuea Board or an air pollution control m air B
soreSauer, 9ua bmamgmrrnt dishier.- Iltfuaied
ie
This bill would increase the amount that is required 10 be deducted to an amomm not to
onbem
Thoroughbred racing: n, central, in
entad 2% in the nonhem, central, and southern ernes, and would provide That this amount
the northern zone, ifadjmled by the board, may be a difiervmt
and soufbem mums: auxiliary' offsite
fm different associations and fairs, but Onlyif all the end fairsg softhe handle
AB 2011 (Cooper)
stabling, training, and starting-
associations gree to the
differin emu ¢s. - Si,,,j b.
Proposed in Permit the legislative body ofa city to Provide by mdfmna, without submitting
the
ordinance W the voters of the city far approval, for the dation ofinembem of the
AH 1303 Hernandez
( )
legislative
District-Based Elections i
body by district if the votes ofthe city previously rejected such An adimmee .
'l.eisladcn
Proposed
To Permit the legislative body ofa city 10 Provide by ordiranoe, without a,brnimng
the
ordinanm to the voters of the city for approval, for the election ofinemhers of One
AB 2715(Iiernandez)
District-Based 1]atioms legislative
body by district if the voters of the city Previously rejected such an ordinance.
Requires
the Department of Veterans Affairs, in v,h,,ry cooperation with local
government
enritim in Orange Comfy, b design, devWop, comnod, and equip a sato-
owned
And state-operated Southern Calumnta VdCau s Cemerery, to be heated at a
specified
I
site in the City of bviee. Subject to specified nequinnoenu described in federal
aw, One bill would make honorably discharged vxterans,
AB 1453 (Quirk-Silva)
Southern CA Vetersm Cemete dependent
their apoum, and eligible
ch0drm eligible for Tntermm in me came.
Allows
an owner ofrestidmriW property h the Cities of Palmdale
oflos Angeles or the C5yofDhdah in dere CountyofMent of thepropertyowner•t0regrservacantrealProprny
7Lanm�ineComfy
withthe local lawcy andto
All 1513 (Fox)
Resdential
execute, under penalty ofpedury, a DeclamMo ufOwMrddP
m
Requires, by July 1, 2015, the Department of Geiaal Services to cmnplae a long -ran e
g
LAB
planning study of the statumumlled arid owned office buildings in the County of
Sammmm and the City of West Seenammto, including the hadguartas milli, State Board
of Equalization (BOE), fm the management of the state's space deeds in the SaQammm
Dept. of Gweral Services: State
region. The bill would require the Director of Cenral Services to issue one or more request,
for proposals fm Ore planning design, construction and acquisition fsalifies
1656 (Dickenson)
Buildin
of
recmnmaded by the legislature based on the planning study, 6i
ncd bi Girar.;rc
This bill would authorize the calculation to be made with a comldusti m of eeasus naps and
census block groups. The bill would also revise the conditions m require, ®hong other
things, an annual median household income that is less than gook of the statewide,
wantywide, m citywide annual median household income. The bill would also amb size an
authority to wry out a community revitalization plan if the caters tenet or counts block
AB 2492 (Ale'o)
Community
groups within the cmnr wfity revitaliranon and investment ora are within a disadvantage
caro min, as embed
This bill would repeal the provisions specifically Haring to Veratura County and Ole
expenditure of local transportation foods them. This bill would also require the Ventura
Local Tmnsisnutiw Foods: Ventura
County Transportation Corinna Jon to post on its Interne) Web site an annual report for i
years, beginning September 1, 2014, on transit
SB 203 (Pavle•)
Comm
service within the worry.
Includes within the definitionof "loaf agencyexautiwe any penin who is a deputy or
SB 407 (Hill)
Local Government Contracts
assistant chiefexcoadw o/5ca, and any person whose poalnm is held by an empluyat
between m
contract that person and the local apn2y. - Si -rte.
The CalifWala Integrated Waste Management Act of 1989 defines biomass conversion - to
man the controlled combustion used for the production afhmt m electricity ofspecifi,
ed
materials for the purposes of the act. This bill would revise the definition ofew team
biomass omvtasi in" m mean she pruductim ofbeat, fuels, or electricity, by the controlled
SB 498 (Um)
Solid Waste: Biomass Conversion
combma ut of, or the use ofmha Immumbustion theme] technologies on tame specified
materials.- c. eic:,r.r,�•;
Specifies that the recalls ofthe survey are in be considered by the local agency in making its
decision to approve, condiimi ally approve, or disappmve the map. The bill would authorize
the 1=1 a gency to disapprove the map if it finds that the results of the survey haw ren
SB 570(Jackson)
land Use: Mobile Home Parks
danonstrated the support of at least a majority of the parkk homeowners. - ..
-
Provides that an advertising display advertising businesses and activifim within the boundary
I imits of, Had as 0 pan of, an individual redevelopment agency Prnjecf as the project
boundaries existed m December 29, 2011, may remain and be crosidaed an on -premises
display, until January 1, 2023, if the advertising display mars specified criteria. This bill
would authorize, an and after January 1, 2022, the applicable city, wmty, or city and county
Advertising Displays; Redevelopment
to request from the Department of T=sporntim an extension for good ansa as spacified,
beyond January 1, 2023 rot a exceed the expiration of the redevel
SB 684 (HW)
project eras
Si mod h•. Cwwernm oPnern Prep ara.-
This bill would extend the pilot program in those coundes until January 1, 2019. Effective
January 1, 2019, and until January I, 2026, the bill would make an individual whose license
has be" suspended for driving a motor vehicle when he or she has a certain blood-alcohol
ammunition and who is eligible for a restricted driva's license eligible fm a restricted
Driving Under the influence: ignition
driver's ficere wilhon serving any period ofthe suspension if the Person meals all other
eligibility requirements and the person installs ani ignition interlock
SB 1046 (IIiO)
IDtalorY device.
device. -
6'n SrEmed b} ib[
Governor
Choral law designate, illnesses and conditions that constitute a compensable injury fm
various mrployees, such as California lbgbway Patrol members, firefighters, and certain
Pace officers. Thee injuria include, but are am limited to, hernia, preumoma, heart
trouble, cancer, meningitis, and exposure to a bimbeinical subserces, when the illness m
condinm develops or maniiens itsdfduring a period when the offices or employee is in
service "Jus or her employer, as specified. 711is bill would expand the coverage of the
2052 (Conraler)
Workers Co satin
above provisions relafing to rempensable irjmy, to include all pace officers described
under specified Provisions oil - �, Governor
Would require solicitations ofpastomas by a community choice aggiegptos consist, and
communication by the community cboim aggregator, to the public miumarpecave and
existing cus amess to be consistent with, sPmified information and would require that the
implementation
plan filed by a community cboice aggregatur completely describe certain
matter required to be disclosed ander existing law. The bill would autlmrize the Public
)/alines
Electricity. Community Choice the
Commission to require that a community, ehoice aggregator, what registering tering with
commission provide additional miumnation to
AB 2145 (Bradford)
Aggregation
ensure compliance with basic consmrm
protection and other mks and other Procedural mzttas. -
ring on m
Current law acquires that aggregate disability payments for a singl71h..
after
certain dale be limited, az provided. This b01 would povideo-specified
lava
of absence without loss ufsalsry star payable in addition m m aggregate
disability pa)anrnts for a single injury that is applicable in all workers. The hill roadn....a-. ,
This bill would aulhorice the las Angela County Fair, subject to approval by the board, m
conduct live taring matings at another site within or Outside niche Coon y of las Angela
SB 721
Horse Racing
in accordance with spedfied provisions. - Signed b Governor
Rall—fi s nhide license fix, (Vl) rescues to rec alyinnaporaled a da and to cities
AB 1098 (Carter)
Vehick license Fees: allocation
that aoxxed inhabited tori % a ,x c -
Infrastructure financing districts: eater
Eliminata the voter approval requirement for a city or county to orale an iofmstrocnue
approval: repeal.
financing district (BD) and expands the types ofpmjects that may be financed by an BD..
SB 2U (Walk)
"'emu
Expands the typo offaalities and projects that can be financed under the infiavtruomre
financing district (DD) law, reduces the voter threshold fm the action ofan 1FD and the
Local government m$astrucu re and
issuance: c (bonds for theIFD, authorines an WD to Colin: the powers provided under the
Pola000 Redevelopment Act (Polanco Act), and rerema DD
revitalization financing districts.
law to the Infinstr e,on, and
Revitalization Financing District ORFD) Act - vaced r
AB 2144 (J. Perez)
This bill esabliA;;a uniform disimco[pma har 1:for any citywithapopulation oflea
local Goveraments: Cities
than 150 persons as of lanuary 1, 2010, and allows that ciWs respativc county board of
supervisors to vote to continue the existence of that city within the county's b
N boundaries in
All erez 46 (J. P
certain cirrumances.-
Property taxes: TEA formula allocation
mamlenaace m imlmovement dishicts:
Clarifies how property axes will he distributed to the City of Simi Valley once the L5ty
City of show Valley
Lrcomes the successor agency oda the dissolution of the Citya maintenance district. -
AB 468 (Sm Th)
Appropriate funds m ted Infill Incentive Chant Program and tin the Transit -Orient
Community Development
Developmmi Pregam meted by Proposition IC: Housing and Emergency Shelter Trust
AB 1585 (J. Perez)
Fond Aa of 2006. --
associated with the dissolution of RDAs and addresses subscumn issues activities,
repayment of loans fiom communities, use ofmisting bond proceeds, and the disposition m
Redevelopment
relenfioo of forma RDA aceta. In addition, the bill includes a vdnety of,m,cres designed
to enhance compliance related se administrative processes, affordable hmaing - Sign, b)
AB 1484 (Budget)
Local planning: infill and Tansitoriented
Proposed to establish parking standards for new amain-onesaed dewloprsem. - Drlated
development
AB 710 (Siemer)
Makes chmge, to eligibility ailetia and the requnnoena developed and used by the
Community Development Block
Department of Housing and Community Development to allocate finds Order the federal
AB 232 (V. Perez)
Pm : Funds
Commmity Black Grant Program to cities and eomuia...
, :he lion zrz.,r
]ail Government: Parking:
Pmhrbia a city or county fian requiring a minimum number of off4mn parking spaces in
transit
AB 904 (Skinner)
-intensive ams, aceurding to a specified formula for residential and nonresidential
Rarquarserocats
oma.- : Ir'slat ins;
Provides that ifs cry, canonry, in, city and county has an indica e, in place that requires the
local entity to repair sidewalks, a repeal of the ordinance shall became, effective only if the
rep ohng ordinance's approved by voters on The measure in a consolidated or general
election. Makes these provisions applicable to charter m6tim. Prohibits such local entities
AB 2231 (Futures)
Sidewalks: ReFtaur,
from imposing a fee, charge or assessment, "Dept a voluntary contractual assesvnenl for
such repairs, unless the ca do mtce is re led.
Proldlahs a water district located in a county with a specified population and where at least
Municipal Water Districts: Water
801. oftbe area of the district is included within the boundaries of a water replenishment
dishier from having specifiedauthoritymlafing m the ml of dwata..
SB 1386 (A. LowwWal)
Ston e: Grc mdwamr
ge Crow
1, -
Authorizes the South Coast Air Quality Management Disoid (SCAQMD), notwithstanding
South Coast Ar Quality Management
a "p-riornoun decision, "issue mission reduction "edits m'asemial public services'
and exempt fwlit a or equipment, cunsislent with SCAQMD
SB 827 (Wright)
District Ch A: permits.
rule; adds an agency clause;
od, somas tMbell on May 1, 2012. -
This bid adds an addidon"'seat on the board directors ofthe South Coast Air Quality
Management District fm the City oflos Angeles, maka clarifying provisions regarding
which cities ase represented by which geographical city selection committee, and delata
SB 996(McIL"d&Lieu)
Management districts: district board
pmMbitioms on a member serving more than two consecutive terms as chair =specified air
litymana emartdistrica.- :nvermo
Deletes the 2010 soma date on the South Coati Air Quality M"Clatut District's
(SCAQMD) authority to impose an additional $1 fee on motor vehicles that we registered
within in district bmadaries to fund programs to reduce air pollutim from motor vehicle.
Increases, from 2.5% to 5%, the amount that SCAQMD may spend on its administrative
SB 1646 (Padifia)
Ar Pollution Fee
noses. -
Authotires the continuation ofthe allocation of,, inammmt revenues to the Glendora
Community Redevelopment agency (earn its project Am 3. Currently, the amount of ax
increment revenue is limited by a cap adopted by the agency in 1976. Dos measure
pmsidm for annual allocation of the grater ofefthez $2.6 million or the gross as increment
received in 2007-08 by the agency, commencing in 2008-09 through life of the project. -
S 8 (Derr�en ) State
BX3
and local Goveoment
Shifts the borse mcmg industry% $40 million annual obligation to fold the nelwod of
California Fairs from license fan imposed on horse rating wagon m the Cr moo Fund.
Provides various measures of economic stimulus fm the horse rating industry. :,2g0rd by
SBX216(Ashbnrs)
Horse Racing: Licensinlees
Go,-r::,,�
Prohibits a local agency from catering into any form ofagrex mem with a retailer that would
involve the shifting ofany amount of Bradley-Bram local tax proceeds if the agreemcm
results in a reduction in the amount ofrevenue that is received by mother total agency from
Local agencies: sales and rare tax:
the sore retailer ifit is located within that other local agcacy, and continues to maintain a
SB 27 (BeYeoek)
reallocation.
Physical presence std location there. - . .:e, ernar
This bill authorize the Director of the Department ofGcamal Service to sell, lease or
cachange approximately throe acres of Mia-Dwered real property located at 875 Cypress
Avmmc, in the City Of Redding, that is Specifically not declared surplus to the Slate's nods
and is currently used by the Departrnem of Forestry and Fire Protection as its StmujYhdty
Sole propem: Deparramwt of Forestry
Unil Hcadquutas, fto the purpose oft o esolidating operations on or nem the Redding
SB 178 (Aanestad)
and Fire Protection
Airport. - Si r,ed b. Guvtrrwr
Revise the definition of"remora interest' in the existing conflict ofinterest serrate
pertaining to govmenmt of6ciak in Order m allow a gowannent entity to after into a
Conflict of it rar remote tateresl in a
enrMct with an investorruwned utility (IOU), ifthe purpose of the cruntram is to provide
AB 906(11111& Smvtb)
contram.
creergy efScicmcm.-.: --:s
Prohibits a local public entity, as defined, from osercising its rights under applicable federal
baultruirMY law unless granted approval by the California Debt and Investment Advisory
AB 155 (Mender
local Govcmment Bankruptcy
Cormuission (CDIAC), under CD1AC's terms and conditions. - Defeated i .
Land use: sales aid use tax and property
Sales Tax Sharing' Proposed a shift 1=1 goverouml Bmdlcy-i mus sales and use m
AS 680 (Stember)
tax
revenue from site w lation. Defected le isl.,ion
Proposed to exchanges a portico of a cityx Or Coumrys locally levied odes tax revenue for an
AB 1221 (Stein )
Sales Tax Sbarin
uivelm] amount of n� tax rev®ume 6wn the sole. Deteakd !< isi�.
As the cluef negotiator fm the Assembly Republican Caucus, Assemblymembm Keener has
repeatedly said "Proposition IA would oust have happened without the Gonsalves firm". Our
firm is recognized as the leading contract lobbying fro respm ohle Fm brokering the
comp frounC mbar enraed local governments Bradicy-Burns sale to revenue was
Constitutionally protected. Proposition 1 A was passed by the California Assembly by a vote
of 64-13. It was approved by the California State Senate by a vote of 345 : prop I A passed
with 9.411,198 (83 714) votes in/aver.
SCA 4 (Torialuon)
Frop I A - focal Govesnnmmt
Guaranteed a minimum share ifpropety taxes t 100+Cities that did sort levy a Property
SB 709 (Locks er)
No & low Tax Citv LC letiiu
tax one (Or levied Only a vCrY low rats) Prim to Proposition 13. - S4,red b Governor
Allocated an additiorYl 1 cost per year up to 7 cents of the Property Tax to all No & low
AB 1197 (Brown)
No & low Tax Cin Le ' titin
Lx Cities. - Si nod b, G'everner
Authorized the Chino Valley Unified School District to transfer specified surplus property
Surplus Property: Chino Valley Unified
previously acquired from the stale, to the City of Chino Hills, in the County of San
All 1981(Huff)
School District
Berwdino, sub' to certain weditions fm d"d mt of a k - ' sed b, Governer
Authorized all tide and counties in California to designate Inas which city officials and
willing property owners may inter into contracmel assessments 10 finance the installation of
Contractual assessments: mew
distributed generation renewable energy, soothes aM energy efficiency improvxmeats:
AB 811 (Levine)
efficiency unprovements
%,ereds, Govrmar
Allow the City of Simi Valley to survey, lay out, own old operate for burial, flue m more
AB 1932(SmAh)
Simi Valk: public cemeteries
acres of public land for burial nes.- Sinetl b, Governor
Deletes the 2010 sunset date on the South Corn Air Quality Mamgermt Dimdtt's
(SCAQMD) authority to impose an additional S I fee on minor vehicles that aro registered
within its district boundaries to food programs to mdum air pollution from moor vrltcla.
South Coast Au Quality Management
Increases, form 2SA to 5%, tM ammmt that SCAQMD may spall on its adminisbstive
SB 1646 Padilla
District: air Autiun fee
costs. - Stifled Gow ...
Specifically defined Access Services (ASI), the transit agency which provides mompm stion
SB 1124
fm Pwple with disabilities Urdu the Americans with Disabilities Act (ADA) for Ins
(l-oe. Gov. Cost)
Local Government Omnibus Act if2008
Angela County ass publica racy under stste law. -+.';,.;. , z;r,xrnor
Added the Angora Fire, which occurred in the Were Tahoe Basin in lune of2007, in to list
of disasters eligible for full Wtc rdmboaemmn oflocal agency rosy under the California
SB 1308 COI
Disaster Assistance
Disaster Assistance All (CDAA). - Si nerd b, G,.e
Reinstated the VLF bump fm newly immpmated Cib- aflm Proposition IA. - Signed by
AB 1602 a'vd
Local Government Finance
Repeals the 55% cap in Santa am County on on equity allocation (TEA) funding for the
Toa Equity Allocation formula: County
wuntys foo no low-property-tax cilia staffing in the 200607 focal year (FV). r gned :.m
AS 117 (Cohn)
ofSmfaclam.
Allow the Corrins redevelopment agency to extcad the toe limits on their plana without
AB 1342 (Naamiitaso)
Redevelunment Pians
meld.rr firuh.— nfhhoht -
This measure would request the Departrnent of Traapmtation, in cooperation withthe
Business, Transportation and Housing Agency, the Trade and Commerce Agency, the
California Tramportatioo Commission, and other appropriate parties, to prepare a proposal
Cmt
for a "Global eways Develpsnmt Program" to enhance intm -
erodal freight across.-
SCR%Marinette)
lntetmodal Fm'tAccess
Requires that for purposes of reporting and transmitting any on tax, with lespect in the Irate
of a motor vehicle, the Place of use shall be the city and/or county in which the lmmA place
56602 (Wright)
Local the Tax: lased Vehicles
of business is located if the lessor is a new motor vehicle dealer.- S:i nr1r;.,rrlor
This bili provided recycled water producers, retail water suppliers, and entries responsible
for gtouMwater replertiskvenf, the ability to cooperate in joint studies to determine the
feasibility of providing recycled water service and recycled water for groundwater
All 609 Mar ett
Recycled Water
kmishment, as specified.- SiX.1d byGovernor
This bili provided that, until January I, 2002, neither a public agency that operates flood
control ard water conservation aetivitim, nm its employees shall he liable fm an injury
Flood Control and Water Conservation
caused by the condition or ase ofmdined hood emttrnl channels or adjacent gormdwater
AB 2023 (Gall os)
to ' '
nocharge ding grounds. - S.' red b,, Gr+v rnor.
This bill, until January 1, 2002, required the State Deparmient of Food and Agriculture
(CDFA), over the next two yeas:, m conduct statewide monthly mmol milk price surveys and
a public infemratlmn prognan that provides the sin-myrs findings, and to report back in the
SR 419 S elan
Dain Products
legislature. ord br Governor
Establishes a racetrack backstretch employee labor relations protest; requires the California
Huse Ruing Bond (CHRB) to adopt homing standards for employee horsing at mmtraciss;
acrd, authmima CHRB to permit tering asmriatiom so accept 'advanced deposit wagers," as
AB 471 (Hertzberg)
Horse Racing
defined - ' ..ed h Governor.
This bill would required an educational travel organiration, that arranges educational travel
ysogsnm a eater nuo a contract with an educational iralift1 ion containing a specified
itemized aetmnent of services pnm to arranging an educational travel progun, - Signed by
SB 142(Boatxvd bq
Sellers of Tavel
Governor
Authori ed the cities participating in the Magnolia Power Prcjw to aggregate their
electricity loads and provide direct electricity access to their residents on an apt -in basis. -
AB S0 (Havice)
A e atioo: Magnolia Power Prui
CITY OF COMMERCE
r'
April 14, 2016
Anthony Gonsalves
Joe A. Gonsalves & Son
925 L Street, Suite 250
Sacramento, CA 95814
Dear Anthony,
I wanted to take a moment to personally thank you, Jason and Paul for the
outstanding lobbying service that Joe A. Gonsalves & Son provide to the City of
Commerce. You have done a wonderful job representing Commerce before the
California State Legislature over the years, which is attributed to the personal and
professional relationship that you have established with legislators and their staff
members. This unwavering reputation has been invaluable to the legislative success
you've had for Commerce.
In all sincerity, I truly appreciate the personal and professional attention you and
your sons provide to Commerce. My city is fortunate and privileged to have a
lobbying firm that represents my community in an honest and ethical manner and is
well respected in our State Capitol. Your father would be proud of the continued
commitment to great customer service that you and your amazing sons provide, not
only to Commerce, but to your many client cities as well.
Once again, thank you and I look forward to our continued working relationship for
years to come.
Sincerely,
Tina Baca Del Rio
Mayor Pro Tem
City of Commerce
,. --I --- - _-- _
Tina Baca Del Rio
Mayor Pro Tern
February 1, 2016
Mr. Jason Gonsalves
Joe A. Gonsalves & Son
925 L Street, Suite 250
Sacramento, CA 95814
Dear Jason,
As you are all loo familiar, the dissolution of redevelopment hit West Covina very hard. For these
past few years, we have been fortunate to have had such a great relationship with you and your
family's firm.
I ain convinced that if it was not for your involvement and advocacy for our community, we would
not have our Finding of Completion, approval of our Long Range Property Management Plan, and
a repayment schedule on the $11.5 million settlement. It is very possible that West Covina could
have been on the brink of bankruptcy, if you had not convince the Department of Finance that our
new City Council and City Manager were committed to resolving the issues of the past.
As we move forward, it is rewarding to know that you will be at our side, as we seek repayment
of our former Redevelopment Agency/City loans and to resolve the remaining ROPS issues that
_we need to complete. Once this is all done, we can finally focus on the legislative priorities of
interest to West Covina.
On behalf of the City of West Covina, I wish to thank you and the Gonsalves Family for over 10
years of friendship and dedicated service to our community. I look forward to many more!
Sincerely,
Chris Freeland
City Manager
City Manager
311 Vemon Street
Roseville, California 95578
September 27, 2016
Jason Gonsalves
Joe A. Gonsalves and Son
925 L St #250
Sacramento, CA 95514
Dear Jason,
I wanted to thank you for your excellent work concerning Roseville's meetings with the
California Department of Finance (DOF) to discuss the City's 2016-17 Recognized
Obligation Payment Schedule (ROPS) Determination. Because of your outstanding
relationship with the DOF we had the opportunity to meet with the department on several
occasions regarding their determination of our ROPS. Your guidance, insights and refined
understanding of the most recent redevelopment dissolution "clean-up" legislation were
critical to the positive outcome of the meetings, which resulted in the DOF approving the
repayment of more than $7 million of redevelopment loans to the City, which they initially
had disapproved.
As the City was developing its response to the DOF's initial determination, some individuals
were recommending the City should bring a lawsuit against the DOF instead of attempting
to resolve the concerns through the "Meet and Confer" process. However, staff chose to
follow your recommendation to work with DOF and attempt to resolve the issue in a non-
litigious manner. Our staff was confident in your recommendation because of the
outstanding relationship staff has with you and the entire Gonsalves & Son organization.
We knew we could rely on the strong interactions you have with DOF and your tremendous
understanding of the dissolution law to anticipate a successful outcome. I am very pleased
that we once again followed your valuable advice, which resulted in such a noteworthy
outcome for our City.
I realize the entire Redevelopment Dissolution process has been wrought with many
difficulties over the years. However, we have found the process to be less problematic
than many other municipalities, in part, due to your recommendations and help with
understanding the Implications and outcomes of legislation and assistance with DOF. We
appreciate the outstanding work you continue to provide to Roseville in understanding and
effectively working with the legislature, state departments, agencies and state wide
organizations.
Sincerely,
Rob ensen
City Manager
Joe A. Gonsalves & Son
From: Daniels, Linda <Linda.Daniels@cityofrc.us>
Sent. Wednesday, September 17, 2014 6:07 PM
To: Joe A. Gonsalves & Son
Subject: Rancho Cucamonga land sale
Jason — I wanted to let you know how much I appreciated your advice on the land transactions we were doing in Rancho
Cucamonga. We just received the second approval on a land transaction from DOF. Two down and one more to
go. Thanks for listening to our issues and sharing your insights — we went for it and it was accepted. My heart is still
beating fast I am so happy.
Hope you are doing well.
Linda Daniels
Jason Gonsalves
From:
Charlie Honeycutt <CHoneycutt@cityofsignalhill.org>
Sent:
Wednesday, August 14, 2019 6:16 PM
To:
Jason Gonsalves
Subject:
Retirement
Hi Jason,
After a fulfilling 32 -year career at Signal Hill, the time has come for me to retire. My last day will be Friday, November
1. 1 wanted to personally thank you for all you've done to help me and the City of Signal Hill. You've been a tremendous
advocate for Signal Hill and your efforts to save the Library will benefit this community for decades. I wish you could
have seen the joy on the faces of community members as they entered the Library for the first time at last Saturday's
grand opening. You would have felt how important the Library Is to the community. Please extend my gratitude to your
dad and Paul. You guys are the best!
Charlie Honeycutt
City Manager
City of Signal Hill
(562) 989-7302
Jason Gonsalves
From:
alien parker
Sent:
Wednesday, December 31, 2014 10:02 AM
To:
Jason Gonsalves
Subject:
Re: Assm. Brown follow-up
Jason: Thanks for all your assistance this past year - you are the best lobbyist I've worked with over the years - and I look
forward to our continued relationship in 2015.
Michael McKinney, the Mayor's former Chief of Staff - his last day was yesterday - was working with Brown's office; and
the Mayor has not selected a replacement. So please advise Larry if he has any questions regarding this matter to feel
free to contact me. Also, I'd appreciate if you'd forward him my email to you.
Again, thanks for all your assistance; and have fun tonight. Allen
On Wed, 12/31/14, Jason Gonsalves <Jason(5)gonsaIyi.co > wrote:
Subject: Assm. Brown follow-up
To: alleniparker
Date: Wednesday, December 31, 2014, 8:29 AM
Allen,
Thank you for your responses to the email I forwarded you from Assm. Brown's office.
As we discussed last week, my understanding is the Mayor and/or his office Assm. Brown requesting her assistance
with Secretary Laird and CalFire.
That said, I share your belief that politics could impede solutions and based upon the responses the Assm. Received
from CalFire they do not seem interested in being part of a solution.
Assuming you are in agreement? I will thank the Assm.
for her support and let her know there is nothing more we need at this time as the City will continue working with the
local stakeholders and the Court.
In addition, please know Supervisors Hagman, Gonzalez and Rutherford are all former clients and personal friends. In
addition, Supervisor Rutherford's new COS, Andy Takata is a former CM, client and friend. If and when you feel we can
assist you with the County please do not hesitate to contact me.
Happy New Year and here's to a successful and less stressful 2015!
Sincerely,
Jason
Should you need to reach me you can do so at your convenience on my cell phone at: (916)402-9505...
Jason A. Gonsalves
Attachment C
Proposal from Townsend Public Affairs, Inc.
PUBLIC AFFAIRS
EST 1998
CIVIC PRIDE
SACRAMENTO • WASHINGTON D.C.
NORTHERN CALIFORNIA • CENTRAL CALIFORNIA
SOUTHERN CALIFORNIA
Tableof Contents.......................................................................................................................................1
Cover Letter ..............................................
....2
FirmQualifications.....................................................................................................................3
Understanding of and Approach to the Project..........................................................................25
ProjectSchedule.......................................................................................................................27
Summaryof Approach..............................................................................................................28
Overall Costs ...........................
.31
Participation of City Staff...........................................................................................................32
OtherInformation......................................................................................................................33
Conflicts of Interest Disclosure..................................................................................................34
Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 1
TCD,WNSEND
c L I L iiFF 1.11
EST TPA 1998
August 24, 2023
Ericka Hernandez, City Clerk
City of Rosemead
8838 East Valley Boulevard
Rosemead, CA 91770
Dear Ms. Hernandez:
Thank you for the opportunity for Townsend Public Affairs, Inc. ("TPA") to submit our proposal for
State Lobbyist and Advocacy Services to the City of Rosemead ("City"). In this proposal, we
discuss TPA's qualifications, our understanding of the project and recommended approach,
provide detailed examples of client successes, and overview the proposed cost for services.
Since its inception in 1998, TPA has earned the reputation as Champions for Better
Communities by providing the experience, resources, and relationships expected from a premier
legislative advocacy and grant writing firm while also giving clients the unique brand of customer
service they deserve: personal attention, maximum accessibility, and passion for their mission.
Our strategic approach to advocacy and funding is tailored to meet the individual needs of each
client by leveraging the breadth and depth of our team as well as our vast network of relationships
with key stakeholders and decision makers.
Utilizing this method on behalf of our clients, TPA has shepherded over 100 legislative and
regulatory proposals into law and secured over $2.7 billion in grants from state, federal,
and local government agencies as well as nonprofit foundations and private companies.
Thank you again for your interest in our firm and your consideration of this proposal. Please
contact us if you have any questions or need additional information. We would be honored to
serve the City of Rosemead.
Yours truly,
*:04l
Christopher Townsend (Authorized to Bind the Firm)
President
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 2
FIRM PROFILE
TPA is a state and federal legislative advocacy and grant writing firm that provides lobbying and
funding services to public agencies and nonprofit organizations throughout California.
• Founder/Owner/President: Christopher Townsend
• Type of Organization: Type "C" Corporation
• Advocacy Success: Shepherded over 100 client -sponsored legislative proposals into
law
• Funding Success: Over $2.7 billion in state, federal, and local government grants as
well as grants from nonprofit organizations and private companies
• Longevity: 25 years (founded in 1998)
• Number of Employees: 21
• Number of Registered State Lobbyists and Grant Writers: 16
• Number of Offices: Five
o TPA State Capitol Office, Sacramento
o TPA Federal Office, Washington, DC
o TPA Northern California Office, Oakland
o TPA Central California Office, Fresno
o TPA Southern California Office, Newport Beach
Types of Clients:
o
City Governments
o
County Governments
o
Water and Sanitation Districts
o
Transportation Districts
o
K-12 School Districts
o
Community College Districts
o
Parks and Recreation Districts
o
Fire Protection Districts
o Museums, Science Centers, and Cultural Facilities
• Areas of Specialization:
o Local Governance (Cities, Counties, Special Districts)
o Transportation Policy and Infrastructure
o Water and Sanitation Policy and Infrastructure
o Education Policy and Infrastructure
o Housing and Economic Development
o Parks and Community Facilities (Recreational, Cultural, Historical)
o Energy, Environment, and Natural Resources
o Public Safety
o Budget and Finance
• Ranking by Revenue Reported to the California Secretary of State:
0 81 of 491 Firms Registered for 2021-22 Legislative Session
0 991 Percentile
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 3
STATE LEGISLATIVE ADVOCACY ACHIEVEMENTS
Policy Sector
Issue
Outcome Of ...
Public Facilities and Finance
Local Control and Finance
Public Employee Programs
Contractual Assessment Programs
Infrastructure Financing Opportunities
PEPRA Compliance
Local Governance
Public Employee Benefits
JPA Benefits
Medical Benefits Vesting
Cannabis
Drafting Local and State Cannabis Regulations
Local Control
Local Streets and Roads
State Highway Relinquishments
Transportation
Local Venue Signage on State Highways
State Highway System
State Bond Funding for Highway Projects
Expansion of Toll Lanesrroll Roads
Drinking Water Public Health Regulations
Water Quality
Groundwater Pollution Liability
Groundwater Management Plans
Direct/lndirect Potable Reuse
Water and Sanitation
State Bond Funding for Water Projects
Water Infrastructure
Local Reliability Projects
Water Conservation Programs
Sanitation Infrastructure
Integrated Regional Watershed Projects
Advanced Water Treatment Facilities
Affordable Housing
Developing Funding for Affordable Housing
Expanding Affordable Housing Eligibility
Capital Investment Incentive Program Expansion
Housing and
CommunityEconomic
Development
Enterprise Zone Program Regulations
Military Base Reuse Land Planning
Development
Agency Dissolution Process
Redevelopment
Developing Post -RDA Funding Sources
State Liability Reduction
Joint -Use Projects with School Districts
Recreation and Natural
Park Facilities
State Bond Funding for Local Park Projects
(Propositions 11, 68, and 84)
Resources
Greenhouse Gas Reduction
TOD Housing to Support Cap and Trade Objectives
Increase Transit Accessibility for Active Transportation
Cultural and Historical
Cultural Facilities
CA Cultural and Historical Endowment
Resources
CA Nature Education Facilites Program
Air Pollution Reduction Methods
Public Health
Treatment of the Remains of a Deceased
Veteran Resources
Public Safety
Crime Reduction
Sex Trafficking Control
Gun Control
Increasing Local Police Presence/COPS
Local Law Enforcement
Police Body Cameras
Regional Public Safety Task Force Initiatives
Veterans Resources
Community College Districts
Alternative Energy Job Training
ADA Reform
K-12 School Districts
K-12 Safety Planning Programs
Education
Joint Use Projects with Civic Agencies
Charter Schod Facilities Funding
School Facilities
Community College Facilities Funding
K-12 School District Facilities Funding
A DETAILED SCHEDULE OF OUR STATE, FEDERAL, AND LOCAL LEGISLATIVE
ADVOCACY ACHIEVEMENTS CAN BE PROVIDED UPON REQUEST
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 4
EXAMPLES OF SUCCESSFUL LEGISLATIVE EFFORTS
Over the last 25 years, TPA has secured significant legislative successes as a result of our
diligent and strategic lobbying efforts. The chart below outlines several relevant examples of
successes secured on behalf of clients:
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 5
AB 2496 (Petrie -Norris) —
Loud Vehicle Noise
Project Type
Legislation
Year
2022
TPA worked with several Orange County cities — including Huntington Beach, Irvine,
and Laguna Beach, to sponsor AB 2496 (Petrie -Norris). The legislation works to
address the prevalence of loud vehicle noise in communities. Specifically, the bill
requires violators of the existing loud vehicle noise laws to prove they have addressed
the problem through vehicle modification before receiving their next vehicle
Project Description
registration. TPA worked closely with the coalition and Assembly Member Petrie -
Norris' staff to craft language, organize letters of support and verbal testimony, and
hold meetings with legislators to ensure it passed every policy and fiscal committee
hurdle. The bill was approved by the Legislature in the final days of the 2022
Legislative Session and was signed into law by Governor Newsom. The Governor, in
a demonstration of his appreciation for the legislation, highlighted the bill in the public
overview of his final legislative actions for the 2022 Legislative Session.
AB 1737 (Holden) — Children's Camps: Safety
Project Type
Legislation
Year
2022
In 2022, AS 1737 (Holden) was introduced which would have imposed a series of
new burdensome requirements on "camp operators" including cities. Specifically,
local agencies such as a city would have been required to: develop registration forms,
review registrations, facilitate unannounced inspections, maintain records of
inspections, write up notices for infractions, submit annual camp reports to the
Department of Public Health, and more. TPA quickly identified the issues within AB
1737 and worked with several clients and the Author's office to advocate and secure
Project Description
amendments to remove mandates that would have been detrimental to cities,
including: amendments to remove the requirement of having a full-time medical
professional at all camps, amendments to exempt city operated camps from paying
registration fees and creating/maintaining burdensome or duplicative operating
requirement lists, and amendments to make it easier to cities to send camp data to
the Department of Social Services, when required. As a result of TPA's advocacy
efforts and facilitation of conversations with the Author's office, the bill was eventually
held back and died.
City of Tustin — Housing Element State Advocacy
Project Type
State Advocacy
Year
2022
In 2022, TPA worked with the City of Tustin on an issue related to the timing of
receiving a certified housing element from HCD. TPA utilized its contacts in the
Governor's Office, relationships with HCD, and relationships with the City's state
Project Description
legislative delegation to advocate on behalf of the City. TPA set up meetings with
high-level HCD staff, provided feedback on draft legislative language to address the
issue, and ensured that language in the housing trailer bill incorporated the City's
priorities. TPA also followed up with HCD to ensure an expedited approval process
which ultimately resulted in the City receiving a certified housing element.
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 5
® Proposal for State Lobbyist and Advocacy Services 1 City of Rosemead Page 6
County of Imperial
Project Type
Local Government Partnership_
Year
2022
In 2022, TPA helped the County of Imperial partner with the Governor and their
legislative representatives Assembly Member Garcia and Senator Hueso to draft and
sign into law SB 125, a budget trailer bill that delivered a package of critical legislative
related to the development of Lithium Valley around the Salton Sea. SB 125 included
a new excise tax on the extraction of lithium in California, and a formula for how that
Project Description
revenue is to be distributed, and therefore required two-thirds of the Legislature's
support to pass. In addition, the measure included $5 million from the state's General
Fund for the development of a programmatic environmental impact report and
community benefit plan in Imperial County. This funding is critical to the County's
ability to advance the development of this nascent industry and sets California up to
be at the forefront of securing its own source of the critical mineral so necessary for
the state to meet its established climate goals. .
ModestoCity of
Project Type
State Budget Funding
Year
2021
In 2021, TPA worked with the City of Modesto to secure direct funding in the State
Budget to address significant infrastructure gaps throughout the City. TPA worked
with the City of Modesto's legislative delegation and the relevant budget committees
Scope of Work
to insert a $5 million state budget allocation to the City of Modesto to provide various
infrastructure improvements such as sidewalks, storm drainage, streetlights and
trees in areas of the City that have been historically underrepresented. This project
also helped the County of Stanislaus, as the majority of the improvements made were
on County Islands or pockets of County land within the City of Modesto.
North Orange County Public Safety Collaborative
Project Type
State Budget Funding
Year
Ongoing
TPA worked to create and secure funding for the establishment of the North Orange
County Public Safety Regional Collaborative from FY 17-18 to FY 22-23. The
Collaborative includes 10 cities in North Orange County as well as the County of
Orange. These annual funds have been allocated to the Collaborative to be used for
programs to address youth violence prevention and intervention in K-12 schools,
programs to promote and enhance the successful reentry of offenders into the
Project Description
community, and programs to address homeless outreach and intervention efforts.
Funding secured for the Collaborative from the State includes:
• 2017 - $20 million from the State of California General Fund (AB 97)
• 2021 - $7.8 million from the State of California General Fund (AB 128)
• 2022 - $8 million from the State of California General Fund (SB 178)
® Proposal for State Lobbyist and Advocacy Services 1 City of Rosemead Page 6
The following charts detail TPA's success in securing state earmarks over the past several years.
For each award, TPA strategized with clients to identify priority projects and transform them into
budget requests. TPA then worked closely and diligently with state and federal legislators and
their staff, relevant committee members, and other key stakeholders to ensure client projects
were included in the final official budget.
Client Name
FY 2023-24 STATE BUDGET EARMARKS
Project
Amount Awarded
of Agoura Hills
Bikeway Master Plan Implementation
$500,000
City of Anaheim
Haskett Library Makerspace
$300,000
Store One Upgrades
$1,000,000
Mobile Family Resource Center Operations
$1,500,000
City of Avalon
Cabrillo Mole Phase II
$2,000,000
City of Costa Mesa
Behavioral Health Unit
$750,000
City of Del Mar
Sand Replenishment
$500,000
City of EI Monte
Pioneer Park
$500,000
City of Emeryville
40th Street Corridor Improvement
$750,000
City of Fremont
Multi -Service Community Center At Central Park
$1,000,000
Housing Navigation Center
$500,000
Commercial District Wi-Fi Access Expansion Project
$1,500,00
City of Gardena
Rowley Park Gymnasium Renovation
$3,000,000
Mas Fukai Park
$2,000,000
City of Half Moon Bay
Coastside Farmworker Housing Development
$2,000,000
Affordable Housing Projects
$1,250,000
City of Hayward
St. Rose Hospital Sub -Acute Facility
$2,000,000
Stack Youth and Family Center Phase II
$2,500,000
Hayward Evaluation and Response Teams (HEART)
$1,212,000
City of Irvine
Real Time Crime Center
$2,000,000
Public Safety Enhancements
$990,000
City of Kingsburg
Fire Department Ladder Truck
$350,000
City of La Habra
Vista Grande Park
$2,000,000
City of La Verne
EOC Upgrades
$200,000
City of Laguna Beach
Moss Street Beach Access Improvements
$1,225,000
Moulton Meadows Dog Play Area
$300,000
City of Mendota
Community Center
$8,000,000
City of Modesto
Downtown Streets Teams
$1,000,000
Awesome Spot Playground
$400,000
Modesto MoBeautiful
$250,000
City of Monterey Park
Fire Station Rehab
$2,000,000
City of Morro Bay
Storm Drain Replacement - Sequoia Court
$300,000
City of Newport Beach
Trash Interceptor
$1,600,000
City of Oakley
East Cypress Road Widening
$2,000,000
City of Oceanside
OFD Training Center - Portable Buildings/Pump Facility
$500,000
G) Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 7
City of Orange
Homeless Resource Center, Phase 1
$1,000,000
Homeless Resource Center, Phase II
$2,000,000
City of Parlier
Indoor/Outdoor Regional Sports Park
$1,000,000
City of Pleasanton
PFAS Water Treatment Project
$1,000,000
City of Reedley
Transitional Housing Facility Improvements
$150,000
Sports Park Field Lighting
$350,000
EV Charging Facilities
$100,000
City of San Leandro
Nimitz Motel Acquisition
$2,500,000
City of San Pablo
San Pablo Recreation/Space Project
$3,000,000
City of Santa Clara
SC Overnight Care Locations
$1,800,000
Regional Public Safety Interoperable Radio
Communications
$1,750,000
City of South San Francisco
Great America Parkway
$200,000
City of Temecula
Ynez Road Improvements
$1,000,000
City of Tulare
Tulare Fire Department Equipment
$1,000,000
City of Tustin
Tustin Legacy Park
$750,000
Consumnes Community
Services District
Elk Grove Regional Veterans Memorial Wall
$1,000,000
Contra Costa County Fire
Protection District
Firefighter Peer Support & Crisis Referral Pilot
$2,500,000
Discovery Cube Los
Angeles
STEM Walk and Ride Trails Project
$933,000
Hesperia Parks and
Recreation District
Corporation Yard Relocation/Construction
$2,000,000
Orange County Pacific
S m hon
TOTAL•22-23
Education and Enrichment
STATE BUDGET EARMARKS
$2,000,000
$73,910,000
Client Name
FY 2022-23 STATE BUDGET EARMARKS
Project
Amount Awarded
California Academy of
Sciences
Thriving California Environmental Learning Plan
$2,100,000
City of Agoura Hills
Linear Park Project
$6,000,000
City of Anaheim
Boysen Park Rehabilitation
$15,000,000
City of Berkeley
Marina and Pier Projects
$15,000,000
City of Buena Park
Water System Improvements
$5,000,000
City of Compton
Artesia Boulevard Bridge Rehabilitation
$12,000,000
City of Costa Mesa
Citywide Park Project
$10,000,000
Ketchum Liboldt Park
$1,200,000
Fairview Developmental Center
$3,500,000
City of Del Mar
Del Mar Bridge Replacement Project
$2,200,000
City of Dinuba
Fire Department Equipment and Training
$2,000,000
City of Farmersville
Fire Station Construction
$7,000,000
City of Fremont
Teen Center Building Upgrades
$8,000,000
Sabercat Bridge and Trail project open space
acquisition and planning
$6,000,000
E) Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 8
Name
1-680 Sabercat Bridge Infrastructure
$6,000,000
Housing Navigation Center
$500,000
$2,500,000
City of Fullerton
Navigation Center Project
$6,000,000
City of Emeryville
Broadband Infrastructure
$4,000,000
City of Gardena
Revitalization of Gardena Boulevard
$2,000,000
City of Hayward
Scattered Site Housing Model to Create Cost -Effective
$5,400,000
City of Fullerton
Permanent Housing for Unhoused Individuals
$2,750,000
$4,000,000
City of Huntington Beach
Mental Health Crisis Unit
$1,500,000
Sweet Shade Park
$2,800,000
City of Irvine
Mental Health Crisis Unit
$1,500,000
City of La Habra
Imperial/Coyote Creek Sinkhole
$8,500,000
City of Laguna Beach
Mental Health Crisis Unit
$1,500,000
City of Merced
Merced Regional Fire Training Center
$3,000,000
City of Oakland
Teachers Rooted in Oakland (TRiO) Program
$5,000,000
Replacement of Fire Station 4
$5,200,000
City of Palo Alto
Newell Road Bridge Replacement
$2,000,000
City of Parlier
Parlier Police Station
$2,500,000
City of Santa Clara
Magical Bridge All-inclusive Playground in Central Park
$800,000
Linden Park Project
$3,200,000
City of South San Francisco
County of San Mateo Union Community Alliance
$1,500,000
City of Tustin
Centennial Park Rehab Project
$4,800,000
Discovery Cube Los
Sustainability Park Project
$5,000,000
Angeles
Discovery Cube Orange
Santiago Creek Sustainability Park
$10,000,000
Count
Imperial County
Lithium Valley Specific Plan and PEIR
$5,000,000
Land Conservancy of San
Camatta Ranch Preservation
$2,500,000
Luis Obispo County
North Orange County Public
Servicing the Public Safety Collaborative efforts within
Safety Task Force
the cities of Anaheim, Brea, Buena Park, Fullerton, La
$8,000,000
Habra, Stanton, and Placentia
Oakland Museum of
Calli Americas Poster Collection Digitizing and
$250,000
California
Cataloguing Project
Port of Hueneme
eCrane- Electrical Crane Plug -In Infrastructure
$5,000,000
Tri -Valley Cities Coalition Valley Link Rail Project (Environmental Study and
$5,000,000
Prelimina En ineerin
TOTALr22-23 STATE BUDGET EARMARKS
$200,950,000
Name
FY 2021-22 STATE BUDGET EARMARKS
ProjectClient
,•.
City of Costa Mesa
Regional Fire and Rescue Facility Improvements
$2,500,000
City of Del Mar
Del Mar Fairgrounds Operating Shortfall
$3,500,000
City of Emeryville
Affordable Housing Site Remediation
$2,500,000
City of Farmersville
Fire Engine Acquisition
$750,000
City of Fremont
Mission Blvd Interchange Modernization Project
$7,200,000
City of Fullerton
Hunt Library Restoration
Homelessness Recuperative Center
$2,750,000
$4,000,000
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 9
City of Half Moon Bay
Carter Park Renovation Project
$4,750,000
City of Hayward
Hayward Navigation Center
$662,000
South Hayward Youth Family Center Project
$1,000,000
City of Irvine
Bommer Canyon Fire Prevention Efforts
$1,000,000
City of Lafayette
Safe Pathway for Children Trail
$238,000
City of Modesto
Infrastructure Improvements to County Islands
$5,000,000
City of Oakland
Oakland Fund for Public Innovation for the
California Entrepreneurship Capital in the
Community Initiative
$8,000,000
Local Jurisdiction Assistance for Cannabis Equity
Program
$9,905,020
Oakland MACRO Project
$10,000,000
Port of Oakland Freight and Passenger Infrastructure
Enhancements
$280,000,000
City of Pismo Beach
Public Safety Communications Equipment
$470,000
City of Reedley
Olson/Kings River Sewer Main Replacement
$2,800,000
City of San Leandro
Memorial Park Rehabilitation Project
$2,750,000
City of San Pablo
Alternative Policing and Mental Health Program
$2,000,000
City of Santa Ana
Youth Facilities Improvements
$4,000,000
City of South San Francisco
Vehicle License Fee Adjustment
$3,000,000
City of Tracy
Multi -Generational Recreation Center
$5,000,000
City of Tustin
New Emergency Backup Generator
$1,500,000
Discovery Science
Foundation
Discovery Cube of Orange County Re -Opening
Operating Expenses
$2,040,000
Discovery Cube of Los Angeles Re -Opening
Operating Expenses
$2,600,000
North Orange County Public
Safety Task Force
TOTALi
North Orange County Public Safety and Homelessness
Task Force Program Extension
$7,800,000
$377,715,020
FY 2019-20 STATE BUDGET EARMARKS
Name
City of Agoura Hills
ProjectClient
Stormwater Treatment Project
Amount Awarded
$1,000,000
City of Avalon
Underground Fuel Tank Removal and Replacement
$500,000
City of Buena Park
Historical Facilities Renovations
$500,000
City of Costa Mesa
Lions Community Park
$1,000,000
City of Dinuba
Water Well Replacement
$1,000,000
City of Huntington Beach
Multi -Use Blufftop Path
$1,700,000
City of Laguna Beach
Laguna Canyon Road Fuel Modification
$1,000,000
City of Oakland
Public Safety Projects
$4,000,000
Bus Services
$1,000,000
City of Selma
Storm Drain, Storage, and Recharge
$1,500,000
Discovery Cube of
Los Angeles
Natural Resources Pavilion
$5,000,000
Discovery Cube of
Property Acquisition/Parking Structure
$10,000,0000
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 10
Orange County
$128.9 Million
$12.9 Million
East Contra Costa Fire
Equipment, Vehicles, and Facilities
$500,000
Protection District
Acquisitions and Improvements
Education
North County Transit District
Del Mar Bluffs Stabilization Project
$6,130,000
Tri -Valley Cities Coalition Dublin Sports Grounds All -Abilities Playground
$1,400,000
TOTALr r STATE BUDGET EARMARKS
$36,230,000
CUMULATIVE TOTAL STATE BUDGET EARMARKS
FOR FY 2019-20, FY 2021-22, FY 2022-23, AND FY 2023-24:
$6889805,020
FUNDING ACHIEVEMENTS
This table provides an overview of TPA's grant funding achievements on behalf of clients from
state, federal, and local government agencies as well as private and nonprofit grant programs.
These amounts represent grants secured through a competitive and/or legislative process and do
NOT include any funds awarded to clients via formulas or related forms of funding entitlements.
Policy
Water and Sanitation
$128.9 Million
$12.9 Million
$141.8 Million
Transportation
$619.2 Million
$233.3 Million
$852.5 Million
Education
$253.1 Million
$49.9 Million
$303.0 Million
Parks and Recreation
$255.4 Million
$30.1 Million
$285.5 Million
Cultural Resources
$139.7 Million
$14.2 Million
$154.0 Million
Housing and
Development
$719.2 Million
$26.7 Million
$745.9 Million
Public Safety
$138.7 Million
$79.0 Million
$217.8 Million
TOTAL
$2.3 Billion
$446.4 Million
$2.7 Billion
A DETAILED 20 -PAGE SCHEDULE OF OUR STATE, FEDERAL, AND LOCAL GRANT
FUNDING ACHIEVEMENTS CAN BE PROVIDED UPON REQUEST
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 11
FIRM QUALIFICATIONS J
With a team of 16 registered state and funding advocates, TPA has the breadth and depth of
experience AND the ability to deploy as many advocates as needed to maximize success for the
City while minimizing the burden on City staff. TPA proposes a dedicated team of five people to
perform state lobbying and advocacy services for the City.
Christopher Townsend
President
Role: Managing Principal/Senior Strategic Advisor
Experience: 40 Years
Niccolo De Luca
Vice President
Role: Strategic Advisor/State Legislative and Funding Advocate
Experience: 27 Years
Eric Thronson
Deputy Director
Role: Project Manager/State Legislative and Funding Advocate
Experience: 15 Years
Alex Gibbs
Grants Manager
Role: Funding Advocate
Experience: 11 Years
Carlin Shelby
Associate
Role: State Legislative and Funding Advocate
Experience: 7 Years
Resumes for each member of the proposed team can be found below
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 12
Christopher Townsend, President: Christopher founded TPA in 1998 and
has 40 years of experience in public affairs, legislative advocacy, and grant
writing. Christopher and TPA have represented over 315 clients, including
250 local public agencies, such as cities, counties, transportation agencies,
water and sanitation districts, elementary and secondary school districts,
community college districts, park and recreation districts, and other special
districts as well as nonprofit organizations.
Townsend Public Affairs, Inc.
President
1998—Present
Christopher provides leadership to a team of 16 advocates and grant writers while managing the
development and implementation of strategies for the agendas of each client. His achievements
include:
• Under Christopher's leadership, TPA has become one of the most successful advocacy
firms in California (and is continually recognized as a "top ten" firm registered with the
California Secretary of State) while still providing the personalized attention and focus of
a small boutique firm.
Under Christopher's leadership, TPA has shepherded over 100 legislative and regulatory
proposals into law over a wide range of policy areas, including local governance, water
and sanitation, transportation, housing and economic development, parks and natural
resources, historical and cultural resources, elementary and secondary education, higher
education, and public safety. The bipartisan capabilities of the firm are evidenced by
legislative and funding successes over the tenure of several federal and state
administrations, including Presidents Bill Clinton, George W. Bush, Barack Obama, and
Donald Trump and Governors Pete Wilson, Gray Davis, Arnold Schwarzenegger, Jerry
Brown, and Gavin Newsom.
• Christopher and his team have secured over $2.7 billion in local, regional, state, and
federal government grants as well as private and nonprofit grants for a multitude of legacy
projects in the policy sectors of water and sanitation, transportation, education, housing
and economic development, parks and natural resources, historical and cultural
resources, and public safety.
• Christopher maintains close bi-partisan relationships with a number of California State
Legislators, including Senators Rubio, Gonzalez, Bradford, Newman, Min, Skinner, and
Umberg, and Assembly Members Fong, Lowenthal, Gipson, Ting, Ta, and Petrie -Norris.
• Christopher maintains close bipartisan relationships with several members of the
California Congressional delegation, including Senators Feinstein and Padilla and
Representatives Torres, Lowenthal, Porter, Levin, Correa, Lee, Swalwell, Napolitano,
Garamendi, Carbajal, DeSaulnier, Sanchez, Lieu, Harder, Calvert, Garcia, Steel, and Kim.
• Christopher and TPA have participated in the development and implementation of several
California bond propositions for the statewide ballot to provide capital funding for major
infrastructure projects, including water and sanitation, transportation, education, housing
and economic development, parks and natural resources, and historical and cultural
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 13
resources, including Propositions 1, 1B, 1C, 1D, 1E, 12, 13, 14, 40, 47, 50, 55, 68, and
84. Most recently, Christopher worked closely with the State Legislature and the
Governor's office on the drafting of SB 5 (De Leon), which authorized a $4 billion park
bond that was approved on the November 2018 statewide ballot as Proposition 68.
In 1999, Christopher was appointed by Assembly Speaker Antonio Villaraigosa to serve
on the Speaker's Commission on State and Local Government Finance.
• In 1997, Christopher was appointed by Assembly Speaker Cruz Bustamante to serve on
the California Film Commission.
PepsiCo/Taco Bell Corp., Irvine, CA
Senior Director, Government & Community Affairs
1992-1998
Christopher managed and directed government and media relations, crisis management, internal
communications, and marketing publicity. Christopher also managed the political action
committee for state and federal political races. Additionally, Christopher managed community
relations initiatives, corporate philanthropy, and the Taco Bell Foundation.
Stein -Brief Group, Inc., Dana Point, CA
Vice President, Public Affairs
1982-1992
Christopher directed government, community, and media relations at the local, state, and federal
levels, including the management of all political, civic, charitable, and cultural activities.
Christopher provided land -use planning and entitlement process analysis for domestic and
international projects. Christopher also managed activities with numerous state and federal
agencies to ensure compliance with all applicable laws and regulations governing land use.
Finally, Christopher created and directed a political action committee that supported various local,
state, and federal candidates and ballot initiatives.
JFK School of Government, Harvard University, Cambridge, MA
Master of Public Administration 1991
Claremont McKenna College, Claremont, CA
Bachelor of Arts, Political Science, Magna cum Laude, Political Science Honors Prize 1982
Coro Fellow
Southern California 1981
Harry S. Truman Scholar
California 1980
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 14
Eric Thronson, Deputy Director: Eric brings 15 years of legislative and
public policy experience to TPA. While developing and implementing
legislative and funding strategies for public agency clients throughout
California, Eric maintains deep relationships with key members and staff of
the State Legislature, the Administration, and state agencies. Eric has broad
expertise in transportation planning and infrastructure from his tenure with
both Legislative Transportation Committees and the California Transportation
Commission, but his expertise extends to other policy areas including housing
and land use, the state budget, and local governance.
Townsend Public Affairs, Inc.
Deputy Director 2021—Present
At TPA, Eric serves a broad range of public agency clients throughout California. He advocates
at the federal, state, regional, and local levels for client projects and programs including the pursuit
of grants and other funding opportunities. Eric's network of relationships in Congress, in the State
Capitol, and at the California Transportation Commission contributes to his success with clients.
He is adept at assisting clients in navigating complicated legislative and regulatory frameworks at
the local, regional, state, and federal levels and developing effective policy strategies and
solutions for clients related to all aspects of transportation, housing, or infrastructure policy. In the
past few years, Eric has shepherded several sponsored bills to the Governor's office to be signed
into law and negotiated multi-million dollar resolutions through the California Energy Commission.
Since joining TPA, Eric has worked with clients to develop their funding proposals and secure
competitive grant funding on projects. He has also worked to identify strategic funding resources
that ensured his client's visions were transformed into reality. His accomplishments include:
• In 2023, Eric worked with the Sacramento Regional Transit District (SacRT) to secure a
$45.1 million grant from the Federal Transit Administration's (FTA) Rail Vehicle
Replacement Program to support the purchase of 16 new light rail vehicles. SacRT is one
of six transit agencies nationwide and the only in FTA Region 9 to receive this grant.
Eric worked with California State Transit Agency staff to secure $23.6 million in funding
from the Transit and Intercity Rail Capital Program (TIRCP) for the Sacramento Regional
Transit District. The proceeds from this grant will fund a fleet modernization project to
purchase eight new low -floor light rail vehicles to further expand low -floor light rail
operations, resulting in faster train journeys, optimized boarding, increased safety,
increased capacity, and expanded mobility options for the communities it serves.
• Eric worked closely and successfully with Congressman Raul Ruiz to secure an FY 2022
federal appropriations earmark in the amount of $2.5 million for SunLine Transit Agency's
Fueling Station Expansion project, upgrading its 350 -bar hydrogen public station to include
700 -bar fueling capability for light- and heavy-duty vehicles.
• From strategy development to last minute meetings with Legislators, Eric successfully
navigated a tax measure on lithium extraction through the state budget process on behalf
of the Imperial County Board of Supervisors, securing two-thirds support in the Legislature
and the Governor's signature.
• Eric worked successfully with Senator Anna Caballero to secure $3 million in the FY
2022-23 state budget on behalf of the City of Merced for its Regional Fire Training Center,
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 15
including building infrastructure, the buildout of shared classroom spaces,
decontamination facilities, urban search and rescue props, an aircraft rescue firefighting
prop, emergency vehicle operations courses, fire training props, and the completion of a
recycled shipping container fire tower.
• In the FY 2022 lithium tax trailer bill, Eric worked with budget staff and Assembly Member
Garcia to include $5 million for the development of a programmatic environmental impact
report and community benefit plan in Imperial County.
• Eric assisted the City of EI Monte with extending a transportation grant by leveraging his
close relationships with the California Transportation Commission and saved the City over
$400,000 that they otherwise would have had to backfill from its own General Fund.
Assembly Transportation Committee
Chief Consultant
2017-2020
As the Committee's Chief Consultant, Eric directed and coordinated the Assembly's agenda for
all aspects of transportation policy. In addition, he developed and maintained relationships with
key departments, stakeholders, and partners to implement the Assembly's transportation
direction, as well as managing committee staff by training and mentoring new committee
consultants through the process of policy analysis.
California Transportation Commission
Deputy Director of Legislation and Finance 2015-2017
Eric coordinated the development of the Commission's legislative platform and assisted the
Commissioners in advising the Legislature and Administration in the implementation of statewide
transportation policy. In addition, Eric drove Commission budget proposals through the
administrative and legislative processes by identifying and analyzing transportation -related
legislation.
Senate Transportation and Housing Committee
Principal Committee Consultant 2011-2015
Eric formed and developed legislative direction for statewide transportation policy, drafted and
analyzed bills involving all aspects of transportation policy, and worked with state departments
and other transportation partners to implement transportation -related legislation.
California Legislative Analyst's Office
Fiscal and Policy Analyst, Transportation, Housing, and High -Speed Rail 2008-2011
LBJ School of Public Affairs, The University of Texas at Austin
Master of Public Affairs 2008
Tulane University, New Orleans
Bachelor of Arts in English, Minor in Classics
2000
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 16
Niccolo De Luca, Vice President: Niccolo brings 27 years of legislative and
public policy experience to TPA. Niccolo has expertise in the policy sectors of
local governance, parks and natural resources, housing and homelessness,
public safety, cultural resources, and cannabis.
Townsend Public Affairs, Inc.
Vice President
2008—Present
Throughout his tenure at TPA, Niccolo has been responsible for dozens of legislative proposals
that have been signed into law and has secured millions in competitive grant funds for local public
agency clients. In addition to his public policy expertise, Niccolo has widespread bipartisan
relationships with Members and staff of the State Legislature including the Senate and Assembly
Budget Chairs and the Budget Committee staff, Governor Newsom Administration, and numerous
policy committee staff. Some of Niccolo's accomplishments include:
Niccolo championed the efforts for the City of Oakland in securing $280 million in a FY
2021-2022 State Budget earmark for critical maritime infrastructure. Niccolo coordinated
directly with Senate Budget Chair Nancy Skinner, the Oakland Mayor, and appropriate
Senate and Assembly Budget Committee staff to draft the language for inclusion into the
State Budget. Niccolo's strategy, execution, and relationships led to one of the highest
budget earmarks in State history and a significant win for the City and Port of Oakland.
• Niccolo led the TPA efforts to secure $33.1 million in critically needed park funding for
cities and nonprofits in the Bay Area, Central Valley, and Southern California. These
efforts included working on the funding guidelines, drafting the applications, lobbying for
the applications, and working hand in hand with the funding agency. Niccolo was the team
lead and instrumental in the many victories of our clients spanning throughout California
Niccolo spearheaded the movement to secure $15 million in a FY 2022-2023 State
Budget earmark to the City of Berkeley for the Berkeley Marina and Pier. This year long
effort included creating a local, grassroots effort, strategizing with the Mayor and City
Council, drafting letters of support and speaking points, help drafting a budget, working in
partnership with Senate Budget Chair Nancy Skinner and Assembly Member Buffy Wicks,
and other related efforts.
Niccolo was a major part of the coalition to help pass the state's first ever medicinal
cannabis regulatory framework legislation. Niccolo served as an instrumental member of
the statewide coalition that supported the views of both local government and the industry.
Niccolo actively drafted language and advocated with legislators and staff to ensure
statewide regulations would be in the best interest of cities. Due to these efforts, Niccolo
has been recognized as a policy expert on cannabis policy and has testified before
numerous legislative committees on issues related to the statewide implementation of
cannabis regulations.
• Niccolo worked with the Cities of Berkeley, Concord, Emeryville, and Fremont to pass
multiple pieces of state legislation that granted these cities the ability to create and
enhance local revenue measures. Niccolo led the advocacy efforts on behalf of these
cities which included drafting and implementing and plan of action, working closely with
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 17
the authors offices to draft the legislation, building coalitions, testifying in committees,
meeting with impacted state agencies and the Governor's Administration, and other
efforts. Due to these efforts, Niccolo has been recognized as a policy expert on
Transactions and Use Taxes (TUT) and TPA has been hired specifically to run these
legislative efforts on behalf of local governments throughout the Bay Area.
• Niccolo worked closely with the City of Oakland to secure four grants in the combined
amount of $18.9 million from the Community Oriented Policing Services (COPS) Hiring
Program. Niccolo developed the applications and shepherded them through the grant
process, including leveraging relationships with the US Department of Justice and COPS
staff, which resulted in critical federal funding for the City to hire additional police officers.
City of Oakland
Deputy City Administrator
2004-2007
Niccolo was responsible for the daily operations and decision making for the two largest
departments (public works and police department), overseeing a combined annual budget of $323
million. Niccolo also directly supervised four different divisions with 45 employees.
Niccolo provided direct organizational leadership to create a standard operating procedure for a
multi -faceted crime reduction initiative, which was adopted by the City Council and resulted in
crime reduction. Additionally, Niccolo expanded the number of organized neighborhood public
safety gatherings for three consecutive years, with an average of nearly 100 percent annual
increase. Furthermore, Niccolo served as the lead administrative staff member for three City
Council committees, providing expertise and support to the Mayor and City Council in the
formulation, interpretation, and application of public policy.
City of Oakland
Assistant Director, Public Works Agency 2001-2004
Niccolo was responsible for three divisions of the public works department (including finance and
human relations), five direct reports, and 40 staff members. Niccolo oversaw the financial
operations of the entire public works department, including revenues and expenditures. Niccolo
implemented procedures to reduce the number of workers' compensation claims subsequently
adopted for the entire City.
Niccolo also served as the spokesperson of the public works department and maintained all media
relations. Niccolo built strong media relations and served as a hearing officer for union grievances,
ultimately helping to improve key relationships with affected unions.
City of Oakland
Assistant to Councilmember Richard Spees 1998-2001
Niccolo served as lead spokesperson for the Council Member within the district. Niccolo improved
the overall district -wide public approval rating of the Council Member through grassroots
marketing campaigns and new information dissemination strategies. Additionally, Niccolo led
constituent services for the district, ensuring proper and efficient service delivery for 58,000
residents.
University of Oregon
Bachelor of Arts, American History
1997
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 18
Alex Gibbs, Grants Manager: Alex brings 11 years of public policy and
legislative advocacy experience to TPA. Alex has four years of experience
working for the State Legislature analyzing, researching, writing, and
shepherding bills through the legislative process. Alex has also secured
significant grant funding for clients throughout California. Alex has expertise
in the policy sectors of parks and recreation, natural resources, local
governance, public safety, and transportation.
Townsend Public Affairs, Inc.
Grants Manager
2014—Present
During his tenure at TPA, Alex has been responsible for securing millions in competitive grant
funds at the private, state, and federal levels for local public agency clients. In addition to his
expertise on parks and recreation, transportation, and public safety, Alex has a strong network of
relationships with State Legislators and key staff as well as various state departments and
agencies. Some of his accomplishments include:
Alex worked closely with the City of Oakland staff to secure $7 million in grant funding
from the Clean CA Local Grant Program. Alex leveraged relationships with the California
Department of Transportation and the City's legislative delegation to successfully
advocate for two funded projects. This funding helped the City of Oakland conduct the
Courtland Creek Restoration Project as well as the Oakland Mini Parks Beautification
Project, both of which provided significant remediation and beautification of public
resources for local residents.
• Alex led a team of Kern County staff through the application process to secure $6.5 million
in grant funding from the Prop 68 Statewide Parks Program (Round 4). This funded the
South Kern Lamont Park Project which provided much needed renovations to an existing
park in the community of Lamont, despite grant program guidelines which provided
preferences for the construction of new parks.
Alex worked with the City of San Leandro staff to secure $4.5 million in grant funding from
the Building Forward Library Infrastructure Program administered by the California State
Library to upgrade multiple libraries throughout the City. Alex tailored the grant
application's message and narrative and worked with City staff to create a project budget
and timeline that would ensure competitiveness. Alex also utilized advocacy strategies
that leveraged the City's strengths during the grant review process to ensure project
success.
• Alex collaborated with state Natural Resources Agency staff to secure a $3 million Urban
Greening Grant for the Desert Recreation District. This funded the construction of a new
park and sports complex in unincorporated Riverside County. Alex then continued to work
with the District on grant administration, ensuring the client was able to see the completion
of their legacy project that had been years in the making.
• Alex worked jointly with the City of South San Francisco to secure a $868,000 grant from
the Active Transportation Program (ATP). Alex leveraged relationships with the California
Department of Transportation and coordinated among local business stakeholders and
school officials to craft a competitive grant application to the statewide ATP. This funding
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 19
helped the City with their Linden and Spruce Avenue Traffic Calming Improvement Project
to construct major traffic calming improvements to ensure bike and pedestrian safety at
crucial intersections to residential and commercial neighborhoods.
• Alex collaborated with state and federal Land and Water Conservation Fund staff to secure
a $750,000 grant for the City of Imperial. This funded the construction of a 300 -plus acre
regional park and equestrian center. Alex then continued to work with the City on grant
administration, ensuring the client was given the appropriate time to meet deadlines and
retain their funding.
Alex worked in concert with the City of South San Francisco to secure a $658,000 grant
from the San Mateo County Transportation Authority's Measure A Pedestrian and Bicycle
Program. Alex leveraged relationships with stakeholders in the County to ensure that the
City received the funding needed for their Sunshine Gardens Project, including major
traffic -calming improvements on streets frequented by students walking and riding
bicycles.
• Alex worked closely with City of Novato staff to secure a $220,500 grant from the Food
Waste Recovery program at CalRecycle. This funded a local food waste recovery effort in
Marin County that allowed the City of Novato to partner with local nonprofits and ensure
that good food that otherwise would go to waste reached food banks and vulnerable
residents.
• Alex worked jointly with the City of Fullerton to secure a $200,000 planning grant from the
US Department of Transportation's Safe Streets and Roads for All (SS4A) Grant program.
The grant will help fund the Fullerton Comprehensive Safety Action Plan, which will
increase public safety for all forms of transportation in the city, including walking, bicycling
and single occupancy vehicle users.
• Alex has developed broad expertise with respect to public safety policy and funding. In
conjunction with local stakeholders, Alex has worked successfully on a variety of public
safety issues that affect local public agencies in California, including the fight against the
trafficking and exploitation of minors as well as the protection of local control regarding the
manufacturing of medicinal cannabis products.
California State Senate
Legislative Aide
2012-2014
Alex worked as a member of the Eighth Senate District's legislative team representing San
Francisco and San Mateo Counties. Alex's primary responsibilities included monitoring,
reviewing, and making recommendations on legislation passing through the Senator's
committees as well as bills of interest to the District. Alex annually carried a bill package through
the legislative process and assisted with problem bills that required more support. Alex
consistently had one of the highest numbers of bills signed into law of any senate staffer.
University of San Francisco, CA
Bachelor of Arts, Politics
2011
® Proposal for State Lobbyist and Advocacy Services i City of Rosemead Page 20
Carlin Shelby, Associate: Carlin brings over seven years of government
affairs experience to TPA. Carlin has state legislative experience in areas
such as municipal finance, housing and land use, community services,
pension reform, environmental sustainability, and budget. Carlin maintains
strong relationships with members of the legislature, committee consultants,
staff, and local government stakeholders.
Townsend Public Affairs, Inc.
Associate
2021—Present
Since joining TPA, Carlin has worked diligently with clients to implement their legislative advocacy
agendas in Sacramento. Some of her work includes:
• Carlin worked with Assembly and Senate leadership and Budget Chairs to advance over
$20 million in community project funding requests for clients in the 2022 and 2023 State
Budget Acts.
• Carlin has worked with clients on strategies to secure funding within numerous statewide
bond proposals related to climate resiliency, housing production, and behavioral health
care infrastructure. These efforts include work with Legislators, staff, the Governor's
Administration, and various stakeholders to highlight client priorities and position clients
as thought leaders for the effective implementation of these massive spending proposals.
• Carlin has provided strategic advocacy and advisory services for clients regarding
municipal finance policy and potential changes to revenue -generating local tax regimes.
• Carlin was instrumental in convening a regional task force of law enforcement officials to
discuss the public safety impacts of reckless electric bicycle usage. She used the
information and insights gathered to work with legislators to develop a measure intended
to generate data on a -bike usage and incidents and to inform future policies on safety
regulations.
• Carlin has worked to build advocacy tools for clients such as detailed legislative analyses,
tracking matrices, position letters, and verbal presentations of priority policy proposals.
• Carlin has provided expert analysis and feedback on a variety of policy issues for clients.
She has written letters and official correspondence to bring client concerns to the attention
of decision makers in Sacramento while helping navigate the legislative process.
League of California Cities
Legislative and Policy Development Analyst
2017-2020
Carlin was responsible for analyzing legislation and developing strategic policy positions to benefit
cities throughout California. Carlin also maintained stakeholder relations with various government
agencies and government -proxy organizations to implement policy agendas crucial to local
government clients.
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 21
Press Office of Assembly Speaker Anthony Rendon
Press Assistant
2017
Carlin worked for Assembly Speaker Anthony Rendon and was responsible for maintaining
communications between the legislature and major news outlets as well as communicating the
Speaker and Democratic Caucus' policy agendas.
The California Building Industry Association (CBIA)
Government Affairs Intern
2016
Carlin worked to implement CBIA's policy agenda with emphasis on the issue areas of housing
and land use. Carlin also provided strategic campaign support on the CBIA-sponsored school
bond initiative.
California State University, Sacramento
Bachelor of Arts, Political Science
2021
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 22
1. CITY OF EL MONTE
Contact Name: Alma Martinez
Contact Title: City Manager
Address: 11333 Valley Boulevard, EI Monte, CA 91731
Phone Number: 626-580-2001
Email Address: amartinez@elmonteca.gov
Dates of Service: 2015 — Present
Description of Services: TPA provides California advocacy, federal
advocacy, and grant writing services to the City.
Recent Legislative Accomplishments:
• FY 2023-24 State Budget Earmark: $500,000 for the Pioneer Park Project
• BSCC Prop 64 Program: $3 million for Community Marijuana Mitigation Efforts
• Secured $400,000 CTC Active Transportation grant extension in 2022
• Engaged Senator Rubio for City -sponsored legislation related to State Parks
agreement
• Developed Legislative engagement in City activities trying to address local
public safety challenges
2. COUNTY OF IMPERIAL
Contact Name: Rebecca Terrazas-Baxter
Contact Title: Deputy Chief Executive Officer
Address: 940 West Main Street, EI Centro, CA 92243
Phone Number: 442-265-1001
Email Address: rebeccaterrazas-baxter@co.imperial.ca.us
Dates of Service: 2015 — Present
Description of Services: TPA provides California advocacy services to the
County.
Recent Legislative Accomplishments:
• Shepherded SB 125 (2022) which, among other things included a new excise
tax on the extraction of lithium in California, and a formula for how that revenue
is to be distributed, and therefore required two-thirds of the Legislature's
support to pass
• Secured $5 million from the state's General Fund for the development of a
programmatic environmental impact report and community benefit plan in
Imperial County
• Assisted in the passage of AB 335 (2019) which made the Imperial County
Transportation Commission the successor agency to the Imperial Valley
Association of Governments and enabled the County to assume all assets and
liabilities of that entity
• Worked with partners to see AB 2746 (2018) signed into law, a measure that
addressed the redemption termination deadline related to tax -defaulted
property the county tax collector is required to offer for sale at a public auction
@ Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 23
3. CITY OF HAYWARD
Contact Name:
Contact Title:
Address:
Phone Number:
Email Address:
Dates of Service:
Description of Services:
Kelly McAdoo
City Manager
777 B Street, Hayward, CA 94541
510-583-4305
Kelly. mcadoo@hayward-ca.gov
2008 — Present
TPA provides California advocacy and grant writing
services to the City.
Recent Legislative Accomplishments:
• FY 2023-24 State Budget Earmark: $2.5 million for the Stack Youth and Family
Center Phase II Project
• FY 2023-24 State Budget Earmark: $2 million for the St. Rose Hospital Sub -
Acute Facility Project
• FY 2023-24 State Budget Earmark: $1.1 million for the Hayward Evaluation and
Response Teams (HEART) Project
• Assisted with Legislative intervention to secure $1.25 million for the City from
penalties through the California Public Utilities Commission
• FY 2021-22 State Budget Earmark: $1 million for the Hayward Youth Family
Center Project
• FY 2021-22 State Budget Earmark: $662,000 for the Hayward Navigation
Center
• Provided context and position support for numerous legislative measures each
year in order for the City to effectively pursue its annual legislative agenda
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 24
TPA brings targeted customer service led by
dedicated California advocates located just steps
away from the State's Capitol building. In addition,
Founder and President Christopher Townsend
actively engages in each project to develop
strategy, engage top-level relationships, and
ensure high-quality customer service. TPA
advocates are adept at executing client visions at
the state level. TPA proposes the following
services and activities to provide the highest quality
state legislative advocacy services to the City.
• On -the -Ground Advocacy in Sacramento: This takes the form of daily outreach to contacts
in the Capitol and the Governor's Administration, as well as advocacy visits to relevant
policymakers in Sacramento. The project team for this engagement has extensive
relationships throughout the State Legislature and state agencies that will be leveraged to
best position the City for success. The proximity of the TPA Sacramento Office will offer the
City unparalleled access to key decision makers in the state government. Additionally, this
proximity enables TPA advocates to consistently promote the City's priorities, as well as
immediately alert the City of any relevant legislative changes or funding opportunities and
respond quickly and effectively.
• State Budget Requests: TPA understands how to collaborate with clients to identify
competitive projects for consideration by state elected leaders for inclusion in the annual
budget. TPA advocates will develop and submit earmark applications on the City's behalf and
will work to gather supporting documents from relevant stakeholders to ensure applications
stand out among the rest. TPA will leverage its relationships with key members of state
departments and agencies, including the California Department of Transportation, California
Transportation Commission, California Energy Commission, California Department of Parks
and Recreation, California Natural Resources Agency, and others to ensure the City's
priorities are being actively considered and that the City's projects are highly competitive and
ultimately successful. This process is crucial to securing the funds the City needs to improve
and protect its diverse and growing community and unique priorities.
• Law Navigation: Recently enacted state legislation and spending measures contain
complicated programs that directly impact the City's strategic legislative and funding priorities.
TPA state advocates have extensive experience navigating widespread legislation and are
policy experts in their fields. As a result, the TPA team is able to provide in-depth analysis and
strategic guidance to local government clients on legislative and budgetary measures across
a broad range of policy areas, including energy, renewable resources, transportation,
infrastructure, economic development, housing, and parks and recreation. TPA's active
0 Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 25
presence in Sacramento, in combination with the team's deep policy expertise, ensures that
the City receives the most up-to-date information and analysis regarding all legislation that
may have an impact and is able to respond quickly to relevant bills.
• Consistent Communication: Legislation and funding opportunities are often introduced with
little notice despite having the potential to greatly impact local governments. Due to the
proactive engagement and communication of the TPA team, the City will be made acutely
aware of any and all relevant changes and opportunities at the state level. TPA will confer
regularly with the City and will provide detailed weekly and monthly updates on state activities
relevant to the City's policy priorities. Additionally, members of the team will be available to
visit the City, speak at City meetings, and will work diligently to help elevate the City's profile
throughout California through legislative and funding successes. As a City that is home to
more than 50,000 residents and a growing network of businesses, parks and recreational
facilities, educational centers, and community hubs, it is crucial that the City receives
customized and dedicated information and communications so that it can respond effectively
and appropriately to state policy direction.
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 26
The chart below outlines the proposed project schedule for this engagement:
DESCRIPTION OF
Conduct Detailed Orientation
• TIMELINE
Contract Start
Develop Legislative Strategy
Contract Start/Annually
Implement the Legislative Strategy
Ongoing
Build and Strengthen Relevant Relationships
Ongoing
Leverage Relationships for Strategic Advocacy Plan
Ongoing
Provide Strategic Direction for Grassroots Activity
Ongoing/As Needed
Coordinate Advocacy Trips
Ongoing/As Needed
Track Legislation
Ongoing
Craft Testimony and Position Letters
Ongoing/As Needed
Draft Bill Language
Ongoing/As Needed
State Budget Funding Opportunities
Annually
Provide Progress Reports
Ongoing/As Needed
Prepare and File Lobbying Disclosure Reports
As Needed
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 27
TPA will utilize the following strategic and comprehensive approach to provide state lobbyist and
advocacy services to the City:
• Conduct Detailed Orientation: TPA utilizes a comprehensive onboarding process that
includes extensive meetings with various relevant members of City leadership and key City
departments to help develop a strategic plan that is carefully tailored to satisfy the needs of
the City and is designed for maximum success in the current political climate and funding
environment.
• Develop Legislative Strategy: Utilizing the information gathered during the onboarding
process, TPA will coordinate with the City to develop an official legislative platform and
strategy that represents the City's priorities in Sacramento. TPA will work collaboratively and
cooperatively with key City staff to bring visibility to budget and legislative priorities. This
blueprint will be shared with key stakeholders in the State Legislature and Governor's
Administration.
• Implement the Legislative Strategy: TPA will advocate for the City's legislative agenda
utilizing the following methods:
• Build and Strengthen Relevant Relationships: TPA has cultivated a network of valuable
relationships that will be leveraged to promote the City's legislative agenda. These
relationships include:
City's State Legislative Delegation:
• Secretary Toks Omishakin,
• Senator Susan Rubio
California State Transportation
• Assembly Member Mike Fong
Agency
• Secretary Amelia Yana Garcia
Governor's Administration and Agency
Gonzalez, California Environmental
Leadership:
Protection Agency
• Governor Gavin Newsom
• Secretary Lourdes Castro Ramirez,
• Executive Secretary Dana
Business, Consumer Services, and
Williamson
Housing Agency
• Senior Counselor Jason Elliott
• Director Armando Quintero,
• Lieutenant Governor Eleni
Department of Parks and Recreation
Kounalakis
• Director Karla Nemeth, Department
• State Treasurer Fiona Ma
of Water Resources
• State Controller Malia Cohen
• Director Joe Stephenshaw,
• Attorney General Rob Bonta
Department of Finance
• Superintendent of Public Instruction
• Director Gustavo Velasquez,
Tony Thurmond
Department of Housing and
• Secretary Wade Crowfoot, Natural
Community Development
Resources Agency
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 28
State Legislative Leadership:
• Senate President Pro Tempore
Toni Atkins
• Senate Majority Leader Mike
McGuire
• Senate Republican Leader Brian
Jones
• Assembly Speaker Robert Rivas
• Assembly Speaker Pro Tempore
Cecilia Aguiar-Curry
• Assembly Majority Leader Isaac
Bryan
• Assembly Republican Leader
James Gallagher
Key Legislative Committees:
• Senate Budget Committee
• Assembly Budget Committee
• Senate Governance and Finance
Committee
• Assembly Local Government
Committee
• Senate Housing Committee
• Assembly Housing and Community
Development Committee
Leverage Relationships for Strategic Advocacy Plan: TPA will engage various techniques
to leverage our network of key relationships on behalf of the City:
• Schedule meetings for the City to discuss relevant legislation
• Prepare all briefing materials and talking points for the City
• Brief legislative offices and stakeholders on the City's legislative agenda
• Follow-up on meetings to ensure commitments and deliverables are being met
• Provide Strategic Direction for Grassroots Activity: TPA will provide strategic guidance
on grassroots activity in order to advance the City's legislative platform and best position the
City for legislative success.
• Coordinate Advocacy Trips: TPA will work with the City to coordinate advocacy trips to
Sacramento to meet with the City's legislative delegation, as well as legislators that serve on
committees relevant to the City's agenda. Furthermore, whenever possible, TPA will also
schedule site visits by legislators to the City.
• Track Legislation: TPA will identify, analyze, monitor, and report on all bill introductions, bill
amendments, and existing and proposed state policies and programs relevant to the City's
legislative platform and assess their potential impact on the City. TPA will develop and present
strategies for the support, opposition, or amendment of pending legislation.
• Craft Testimony and Position Letters: TPA will identify opportunities for City officials and
staff to testify before legislative committees and subcommittees with respect to proposed
legislation and will communicate these opportunities to the City Manager in a timely manner.
TPA will also prepare and submit written and verbal testimony regarding legislation relevant
to the City. TPA will also draft and deliver position letters to legislators and key officials on
specific bill language.
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 29
Draft Bill Language: TPA will draft language and amendments for relevant legislation, as
required to protect and promote the City's agenda.
State Budget Funding Opportunities: In an effort to maximize state funding, TPA will work
with the City to identify projects and other funding priorities that may be suitable for funding
through the State Budget. TPA will coordinate with the City to develop supporting materials
for the budget request. TPA will also work with members of the City's state legislative
delegation, along with the Assembly and Senate Budget Committees, to gain support for the
inclusion of the City's project in the final State Budget approved by the Legislature.
Provide Progress Reports: TPA will confer regularly with the City on all activities. TPA will
provide timely electronic reports on the status of all legislative activity, such as bill language,
amendments, and committee analyses. In addition to written reports, TPA will be available to
attend meetings of the City Council and staff, as requested, to brief the City Council on
legislative activities.
• Prepare and File Lobbying Disclosure Reports: TPA will prepare and file, on behalf of the
City, all applicable state lobbying disclosure reports.
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 30
ALL-INCLUSIVE RETAINER:
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 31
DESCRIPTIONOF
•
California Advocacy ("State Lobbyist and Advocacy") Services
$4,000*
•
Conduct Detailed Orientation
Included
•
Develop Legislative Strategy
Included
•
Implement the Legislative Strategy
Included
•
Build and Strengthen Relevant Relationships
Included
•
Leverage Relationships for Strategic Advocacy Plan
Included
•
Coordinate Advocacy Trips
Included
•
Provide Strategic Direction for Grassroots Activity
Included
•
Track Legislation
Included
•
Craft Testimony and Position Letters
Included
•
Draft Bill Language:
Included
•
State Budget Funding Opportunities
Included
•
Provide Progress Reports
Included
•
Prepare and File Lobbying Disclosure Reports
Included
*The monthly fee includes all reasonable business and travel expenses.
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 31
TPA state advocates diligently work to build and leverage relevant relationships, coordinate with
stakeholders, monitor and analyze legislation, implement quality control measures, and maintain
consistent communications to identify and pursue all legislative opportunities relevant to the City's
interests. TPA will rely on City staff for specific timely engagement on legislative issues throughout
the legislative process, as well as to provide applicable technical project information for legislative -
directed spending opportunities. However, TPA will work to reduce the burden on City staff while
implementing its state legislative agenda. This approach enables the TPA team to be an
extension of City staff, ensuring that both TPA and the City work together seamlessly to secure
state legislative successes in the current political and funding environment.
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 32
TPA does not have any additional information to provide or suggested modifications to the scope
of work outlined in the RFP. TPA is confident in its ability to meet and exceed the service
expectations outlined in the RFP.
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 33
TPA does NOT have any potential or existing conflicts of interest with the City of Rosemead or
any individual City Official or member of the City staff.
® Proposal for State Lobbyist and Advocacy Services I City of Rosemead Page 34
Attachment D
Proposal from Lucien Partners
L U C I E N P A R T N E R S
RESPONSE TO RFP 2023-11
City of Rosemead
Professional Services
State Lobbyist and Advocacy Services
CONTACT
Darryl Lucien, Managing Partner
Lucien Global dba Lucien Partners
1017 L Street #246, Sacramento, CA 95814
Phone: (530) 601-9640 or (562) 673-0682
Email: Darryl@LucienPartners.com
All contents of this proposal are valid for 120 calendars from the due date of submission.
11Page
Contents
COVERLETTER................................................................................................ 3
FIRMQUALIFICATIONS.................................................................................................................... 5
RESUME OF PRINCIPAL........................................................................................ 5
REFERENCE ACCOUNTS & LEGISLATIVE ACCOMPLISHMENTS.................................................. 10
UNDERSTANDING OF AND APPROACH TO THE PROJECT AND SCOPE OF WORK.........................................15
PROJECTSCHEDULE.......................................................................................... 18
OVERALLPROJECT COSTS................................................................................... 22
PARTICIPATION REQUIRED FROM CITY STAFF................................................................22
EXISTENCE OF CONFLICTS WITH CITY OFFICIALS.............................................................22
21 Page
Cover Letter
August 5, 2023
City of Rosemead
"State Lobbyist and Advocacy Services"
Attn: City Clerk's Office
8838 E. valley Blvd.
Rosemead, CA 91770
Dear City of Rosemead,
On behalf of the Lucien Partners team, we are pleased to present a response to the City of
Rosemead, hereafter referred to as "the City" Request for Proposals seeking State Lobbyist and
Advocacy Services. With a proven track record, a wealth of experience, and deft navigation of
relevant policy, we propose to guide the City through the success of the objectives and
overcome challenges in favor of the City's interests in the California Legislature.
The Lucien Partners team brings approximately 17 years of experience working in senior
capacities in the Legislature, at the Los Angeles County Board of Supervisors, and representing
public agencies, private companies, nonprofit organizations, and labor unions at Lucien
Partners. Our team includes Managing Partner Darryl Lucien and Chief of Staff Diana
Vinogradska. Darryl Lucien will serve as the Project Manager and primary legislative advocate.
Darryl was born and raised throughout Los Angeles County and has served the County as a
Deputy Chief of Staff and Chief of Staff to multiple Los Angeles County legislators, including
Assemblymember Chris Holden, representing significant portions of the San Gabriel Valley.
Additionally, Darryl Lucien also served as the Chief of Staff to the Los Angeles County Legislative
Caucus, which regularly convened lawmakers to discuss issues of regional importance. Darryl
Lucien has shepherded more than 65 bills into law over the past decade. Additionally, since
beginning in politics, our work has secured $650 million in budget programming.
Unlike other lobbying firms traditionally representing public agencies, Lucien Partners does not
offer services duplicative of the League of California Cities. Lucien Partners is not an "observe
and report" lobbying firm. Lucien Partners is an elite political strategy and advocacy firm. We
have worked to secure funding for our public sector and nonprofit clients by understanding how
to uniquely position an individual client's request to be well-received by the budget writers in
the Legislature and the political influencers within the Democratic Caucuses of both houses.
Lucien Partners is adept at building formidable coalitions of community interests, labor groups,
and business groups that command the attention of key legislators. This strategy is sometimes
deployed to amplify the political significance of the position/request of the client.
Our practice includes both legislative advocacy and regulatory advocacy. Our firm's strength is
that we understand what combinations of political factors will move the needle for our clients.
Sometimes, this involves direct lobbying, but other times, the best strategy is media
engagement, leveraging the strength of a coalition, or building a coalition to achieve the client's
31 Page
goals. We start with the conclusion that success is possible and work backwards to align the
factors that are necessary for success.
The ethos of Lucien Partners is evidenced in our framework; we are not just lobbyists. We
partner with our clients to provide comprehensive services, including wrap-around advocacy,
communications, political consulting, and coalition -building services. This allows for creating
short-, medium--, and long-term advantages for the client.
We are confident that we can develop the right strategies to assist the City in realizing its policy
and budgetary ambitions. We look forward to discussing our unique approach and methodology
to helping clients maximize their engagement with the State Capitol, the Los Angeles County
Board of Supervisors, the Southern California Association of Governments, the L.A. Metro, and
the Metropolitan Water District of Southern California.
Sincerely,
�Z
Darryl Lucien, Project Manager
41 Page
FIRM QUALIFICATIONS
Lucien Global, dba Lucien Partners, is a California corporation registered as a lobbying firm.
Darryl Lucien serves as the firm's Partner, and Diana Vinogradski serves as Chief of Staff to
Darryl Lucien. Darryl Lucien is authorized to bind the company in a contractual agreement.
Qualifications of key team members
Darryl Lucien will serve as the Project Manager and primary legislative advocate. His
achievements include shepherding over 65 bills into state law and securing hundreds of
millions of dollars in funding for his clients and California constituents.
Lucien served in the California Legislature from 2009-2018. During this tenure, Lucien held
roles including Chief of Staff, Deputy Chief of Staff, Legislative Director, Legislative Aide,
and Assembly Fellow. Lucien served as the Chief Consultant to the Los Angeles County
Legislative Caucus, the Chief of Staff overseeing the California State Assembly Committee
on Revenue and Taxation, the Assembly Committee on Elections and Redistricting, and the
Assembly Committee Arts, Entertainment, Sports, Tourism, and Internet Media, and the
Assembly Select Committee on Homelessness.
Lucien's budget achievements, both in the Legislature and through Lucien Partners, include
negotiating the inclusion of a $200 million homebuyer tax credit in the State Budget Act,
securing $57.5 million in State Budget funding for client Charles R. Drew University of
Medicine and Science, securing an additional $10 million in additional financing for Charles
R. Drew University, obtaining $5 million in Budget Act funding for the City of Azusa, securing
$3 million for 40 Acre Conservation League before it had even received its nonprofit status,
securing an additional $750k in grant funding for 40 Acre Conservation League through state
grant programs, and securing $3 million for School -Based Health Centers for the California
Department of Public Health.
Lucien has worked extensively with organized labor across the State, California politics's
most potent political force. He serves as a delegate to the Los Angeles County Federation of
Labor and on their Council on Political Education, the largest regional labor organization in
the State. Lucien regularly attends roundtables with labor lobbyists in Sacramento.
In addition to Lucien's legislative experience, he has served as the political director for the
California Legislative Black Caucus's political program, has managed multiple ballot
measure campaigns and electoral campaigns for
State Legislature members.
Lastly, Darryl was born and raised throughout Los Angeles County and has served the County
as both a Deputy Chief of Staff and Chief of Staff to multiple Los Angeles County legislators,
including Assemblymember Chris Holden, who represents large portions of the San Gabriel
Valley.
RESUME OF PRINCIPAL
51 Page
Darryl Lucien
1017 L Street #246. Sacramento, CA 95814
(562) 673-0682
darrylalucienpartners.com
PROFESSIONAL POLICY/POLITICAL EXPERIENCE
Lucien Partners Consulting, Partner, June 2018 — Present
City of Sacramento Planning and Design Commission, Vice -Chair, May 2015 — June
2020
Assemblymember Sebastian Ridley-Thomas, Chief of Staff, 2015-2017
Assemblymember Chris Holden, Majority Leader, Policy Director, 2012-2015
Assemblymember Nora Campos, Speaker Pro Tem, Chief of Staff, 2010-2012
Assemblymember Anna Caballero (Chair), Local Government Cmte, Assembly Fellow,
2009-2010
Key accomplishments include:
Executive Management & Strategic Planning
• Managed operational budgets in excess of S2 million while supervising 30 staff,
volunteers, and vendors across six divisions throughout the State of California.
• Professionalized the organization, notwithstanding prevailing cultures in political
offices, with the development of:
- Revised job descriptions to better translate the nebulousness of political office
work into quantifiable goals and objectives associated with the
Assemblymembers' vision;
- Internal protocols and checks and balances to improve interoffice
communication, promote accountability, and reduce miscues;
- A system for employee self -assessments that focuses on opportunities for
growth, rather than deficiencies;
- Standards for constituent engagement and responsiveness leading to
compliments from constituents about the high quality of service the office
provides;
- An institutional best practice training manual to reduce the time needed to
onboard new employees and train/orient new hires;
61 Page
• Initiated a strategic planning process that resulted in the development of vision and
mission statements. organizational values, and a foundation for the evolution of
strategic initiatives to operationalize vision, mission. and values. The resulting
strategic plan reflected the aspirations of the principal, leadership team, and line
staff, leading to a greater sense of purpose about our work, increasing team
morale, career fulfillment, cohesiveness, and productivity.
• Conducted an annual SWOT analysis and organized quarterly senior management
meetings to evaluate progress toward key objectives set forth in each of our
strategic initiatives.
• Fostered an environment of collegiality, trust, and collaboration that measurably
improved team cohesiveness, productivity, and job satisfaction.
Policy Development
• Guided over 60 bills through the legislative process into law in the areas of land
use, housing taxation, public safety and labor and employment.
• Secured nearly $450 million dollars in funding for statewide and district
programming through budget negotiations and regulatory advocacy.
• Shaped the development of policies, including but not limited to, the City of
Sacramento's inclusionary zoning ordinance to be more conducive to housing
developments, in my role as a planning commissioner.
• Negotiated directly with legislative leadership, the Governor's office, labor unions,
business trade associations, niche advocacy organizations, and neighborhood
groups.
• Organized internal campaigns to successfully overcome political opposition to
legislation from legislative leaders, committee Chairs, and powerful interest
groups.
• Directly negotiated amendments to significant legislative deals, including but not
limited to, the Governor's criminal justice realignment program concerning
mentally disordered offenders, the 2017 gas tax increase, and the Franchisee Bill
of Rights.
• Worked collaboratively with the California State Association of Counties to
preserve the Coordinated Care Initiative from budget cuts during the 2017
legislative session.
• Significantly curtailed, under the Chairmanship of Sebastian Ridley-Thomas, the
number of sales and use tax exemptions affecting local revenues that were passed
out of the Assembly Committee on Revenue and Taxation.
• Served as the lead staff person to the Los Angeles County Legislative Caucus,
raising the awareness and coordination of the county delegation on municipal
issues.
71 Page
Political Navigation
• Developed strategic campaign plans in support/opposition of ballot measures,
providing detailed policy and political analyses.
• Successfully managed candidate reelection campaigns and independent
expenditures campaigns ensuring compliance with all applicable campaign finance
and disclosure laws.
• Served as the lead strategist for the California Legislative Black Caucus's 2014
campaign resulting in electoral gains that grew the caucus to a historic high: 12
members.
• Developed the Assembly Majority Leader's political program, including but not
limited to: incumbent protection, handicapping electoral races across the State,
and legislative engagement strategies.
• Managed Fair Political Practices Commission regulatory filings associated with
candidate committees and ballot measure committees.
Strategic Communications
• Designed and implemented multiple large-scale media campaigns that leveraged
both earned and paid media, resulting in improved candidate name identification,
brand awareness, brand perception, while also reducing marketing costs
compared to previous efforts.
- This included content development, network and database development,
utilizing traditional forms of media (print, radio, robocall, billboards, tele -town
halls) and digital media (text messages, social media, web ads).
• Utilized Political Data Incorporated and NGP Van to micro -target messaging
across constituencies.
• Co-produced all literature, opinion editorials, newsletters, social media content,
and publications about the Assemblymember.
PROJECT MANAGEMENT/CAMPAIGN EXPERIENCE
Californians for Full Employment and Balanced Growth: Measure A, Measure M,
Proposition 55, & Measure D, Campaign Manager, September 2016 — November 2016
Ridley-Thomas for Assembly 2016, Campaign Manager, January 2016 — November
2016
CA Legislative Black Caucus, Chris Holden -Political Chair, Senior Strategist, December
2012 -November 2014
Larry Carr for City Council, Deputy Mail Consultant, July 2014 -November 2014
Nora Campos for Assembly 2012, Deputy Campaign Manager, January 2012 -April 2012
81 Page
EDUCATION
California State University, Assembly Fellowship Program, Sacramento, CA, May, 2017
- Completed 12 graduate units
California State University, Bachelor of Art in Political Science, Long Beach, CA, May,
2009
San Bernardino Valley College, Police Academy, P.O. S. T. Certificate, January, 2005
91 Page
REFERENCE ACCOUNTS Et LEGISLATIVE ACCOMPLISHMENTS
California Coalition of Law Enforcement Associations (CCLEA)
The law enforcement profession received an unprecedented level of international scrutiny
after the murder of George Floyd, which provoked worldwide protests over 75 days. In
California, lawmakers introduced a dozen bills, most of which were uninformed, misguide,
and highly punitive, to punish law enforcement instead of improving accountability and
ensuring that law enforcement officers received the best training possible. The political winds
suggested that law enforcement was going to become extinct. Across the country, officers
Lost their jobs, their labor protections, and their voice in political matters.
This was arguably the worst political and public affairs crisis any profession had ever
experienced. Yet in the most liberal State in the nation, only those reforms that were not
uniformly opposed by law enforcement passed into law. The remaining measures were
politically infeasible, in part because of the work of Lucien Partners.
Lucien Partners positioned its law enforcement clients to have meaningful and honest
discussions about ways to improve accountability. Initially, the tensions needed to be lowered
for collaborative discussions. As a result, Lucien Partners was asked to embark on a major
educational campaign to mitigate and defeat adverse policy proposals.
Lucien Partners worked collaboratively with multiple unions and consultants to develop a
comprehensive public affairs campaign, Protect California.
Lucien Partners oversaw the development of legislative communications. Our team
extensively researched policies, academic research findings, and notable publications on
policing. We managed public opinion research, both focus groups and polling, and merged
policy research with public opinion research to develop compelling policy platforms.
We developed meaningful policy proposals that improved accountability and provided an
alternative to policies pushed by the ACLU and other extremist groups. Moderate Democrats
and Republicans appreciated having alternative proposals they could consider for discussion.
This information was distributed to lobbying teams and utilized to develop collateral
educational materials, produce video content to support legislative findings, amplify on the
campaign's digital media platforms, and equip lawmakers with politically palatable, coherent,
and justifiable reasons for not supporting ill-advised 'reforms." See Appendix B for
documentation.
This entire effort made it possible for law enforcement to defeat every misguided legislative
bill against impossible odds. We also provided legislators who supported us with sufficient
public affairs and strategic cover to blunt blowback with their constituencies.
California Coalition of Law Enforcement Associations
Craig Lally, President
craiglaity@lappi.org
Primary Contact: Teresa Ochoa
(213) 251-4554
teresa@lappl.ore
Monthly Retainer - $11,000 per month
City of Azusa
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The City of Azusa hired Lucien Partners during the 2022 legislative year to assist them in
procuring additional state funding for the City. Lucien Partners participated in strategy
development with the City to present the priorities most likely to be favorably viewed by budget
appropriators in Sacramento. Lucien Partners also recognized that the City needed assistance
understanding how to communicate why funding these priorities was necessary to avert a crisis.
Lucien Partners developed a set of compelling talking points, arranged meetings with relevant
elected and staff influencers, helped the City assemble a coalition of support, and liaised more
effectively with their legislators.
The City of Azusa was awarded $2 million in the State Budget to allocate to their public utility,
Azusa Light and Water, toward replacing South Reservoir. The City was also awarded $3 million
for the relocation and preservation of the Old Schoolhouse, a historic landmark within the City
as one of the first schools in the San Gabriel Valley region, primarily serving Latino students.
City of Azusa
Robert Gonzales, Mayor
Robert.gonzates@azusaca.gov; 626-391-9672
Monthly Retainer - $9,000 per month for a six-month budget procurement contract
40 Acre Conservation League
40 Acre Conservation League approached Lucien Partners about soliciting funding for a new set
of land conservation efforts in California. The organization had little capital, did not own any
Land, was only two months old, had no established political relationships, and had yet to receive
its 501(c)(3) status from the Internal Revenue Service. There are many reasons why this
organization would have difficulty finding a lobbyist in Sacramento.
Lucien Partners recognized quickly that their message was ripe and coincided with the
Governor's 30 x 30 effort, which fed into a more extensive set of climate goals that were being
funded in epic proportion to the funding previously received by Governors. The State was also
anticipating a budget surplus above $60 billion.
Lucien Partners got to work and connected their message with the Governor and the
Legislature's 30 x 30 framework and nature -based solutions goals. Meetings were set up with
high-ranking staff throughout the Governor's administration, including multiple cabinet
secretaries.
The result is that this "brand new" organization received $3 million in the 2022 Budget Act and
then received an additional $750k from another state agency to commence their work. The
organization received its nonprofit in early 2023.
40 Acre Conservation League
Jade Stevens, Mayor
40acreleaaue@gmail.com; 951-329-2432
Monthly Retainer - Pro Bono client
Charles R. Drew University of Medicine and Science (CDU)
Lucien Partners has obtained over $65 million in General Fund funding from the State of
California for Charles R. Drew University of Medicine and Science over three legislative sessions.
Lucien Partners developed an advocacy and engagement strategy that presented compelling
data and analyses to illustrate the overlap of CDU's mission and the Legislature's stated public
policy goals. Our coalition of potent political organizations included the California Medical
Association, local elected officials in the area, State Legislators, Congressional Representatives,
the California Hospital Association, notable primary care clinics that CDU has a relationship
with, and other allies.
Lucien Partners leveraged the organization's uniqueness, brand, and strengths of its leadership
to help state officials see that this organization was training the next generation of
professionals who will be needed to address the State's complex homelessness crisis as it relates
to mental health care practitioners. We additionally targeted the California Legislative Black
and Latino Caucuses with a unique message. We leveraged CDU's diversity to demonstrate to
the California Legislative Latino Caucus that CDU graduates more Latino pre-med students and
physicians, per capita, than any other postsecondary educational institution in the State, and
the same is valid for Black students and physicians in relation to our advocacy to members of
the California Legislative Black Caucus.
This all combined to secure nearly $58 million through multiple State Budget Acts. Additionally,
Lucien Partners provided political support to secure additional grant funding totaling an
additional $7 million.
Lastly, the University has an additional $50 million allocated in a K-16 school bond in the 2023
legislative year, whose passage appears imminent.
Charles R. Drew University of Medicine and Science
Angela Minniefield, Senior Vice President
AnaelaMinniefield@cdrewu.edu, 323-563-4897
Monthly Retainer - $8,000 per month
Central Basin Municipal Water District
Lucien Partners was asked to assist Central Basin Municipal Water District in navigating a
complex set of political challenges. Central Basin has had a troubled history with its governance
and perceptions of its business practices driven by past legal actions against the institution.
The Legislature has passed a measure to reduce the number of elected officials on the Board
and increase the number of appointed officials, a nearly unprecedented action against a locally
governed public agency. In 2020, the Legislature sought to dissolve the Board, but it backed off
that effort. In 2021, Lucien Partners was hired because the Legislature sought to replace the
Water District by creating another competing public agency. Lucien Partners recognized that
the District's brand still lacked credibility with Sacramento electeds and that out-of-the-box
strategies were needed to strengthen the ability of the District to survive. Lucien Partners
leveraged its relationships and understanding of the District's partnerships to assemble a
coalition of labor partners and business organizations. They strategically coordinated their
lobbying efforts to synchronize with the District's efforts. Leveraging the strengths of the
District's labor partners resulted in amending this bill into an entirely different measure.
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Lucien Partners has also developed and executed a plan to rebrand the District and perceptions
about its operations.
Central Basin Municipal Water District
Art Chacon, President of the Board;
Chacon.arturo65@email.com 323-470-7219
Monthly Retainer - $7,500 per month
Bulletin Displays
As a mid-size Outdoor Advertising Company in California, Bulletin Displays faced several threats
from pending legislation. Lucien Partners was retained to address concerns about a rapidly
advancing bill authorizing digital billboard advertising in the right-of-way of federal and State
highways, effectively hamstringing revenue for smaller and mid-size billboard companies with
billboards constructed adjacent to highway systems.
The legislation was supported by statewide labor union groups and larger billboard companies,
with legislators supporting the resultant state revenue and job creation. It was believed that
advertisers would favor the digital billboards offered in the right-of-way of highways, increasing
the profitability of larger companies to the disadvantage of smaller billboard companies with
billboards constructed adjacent to the highway systems.
Lucien Partners determined that the client needed more political heft to counter the strength
of the opposition. We moved to create a coalition of stakeholders with similar exposure,
including multiple Southern California municipalities that receive substantial annual revenue
from outdoor advertising companies and whose budgets would be substantially impacted by the
passage of this legislation.
Lucien Partners mobilized this multi -agency effort to flood the offices of key legislators on the
Senate Transportation and Housing Committee and several local Senators with letters of
opposition, citing the impact of this legislation on municipal budgets. Additionally, Lucien
Partners opened communication with public sector unions, citing their interests, because a
decrease in municipal revenue would also impact collective bargaining.
This effort resulted in the following: The coalition of cities and their labor partners
convinced the author to drop the bill before the first committee hearing in the second
house.
Coalition building involves applying multiple pressure points, collectively yielding the desired
outcome. More than a Rolodex advocacy firm, Lucien Partners understands policy and the
impacts of policy decisions on constituencies and how those voices can be organized to
influence policy. This was pivotal to the Bulletin Display victory.
Bulletin Displays
Mark Kudler, President
714-470-6020, Mark. k@bulletindisplays.com
Retainer- Paid on a project basis. $18,000 per project; projects typically conclude within
four weeks.
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UNDERSTANDING OF AND APPROACH TO THE PROJECT AND SCOPE OF WORK
LUCIEN PARTNERS METHODOLOGY
Most lobbying firms specializing in municipal lobbying representation specialize in sending you
the same reports they sent to their other municipal clients. They do not specialize in specific
work to benefit individual municipal clients. They only offer a little more legislative support
than most cities will receive from their California League of Cities and California Contract
Cities Association memberships.
Lucien Partners is a campaign management firm that recognizes and builds strategies around
developing a compelling message and a compelling messenger to navigate the politics of
Sacramento sufficiently.
Organizational and Administrative
Lucien Partners proposes to begin by understanding the City's recent accomplishments,
pending legislative projects, organizational and operational goals, history of labor relations,
the status of envisioned capital outlay projects, its perception of its relationships with its
elected leaders, including Assemblymember M. Fong, Senator S. Rubio, and L.A. County
Supervisor Hilda Solis.
Lucien Partners reviewed the City's 2022 legislative priorities document and could not find a
2023 document. Lucien Partners will initiate a review of this document with city officials to
understand the extent to which it fully encompasses the City's priorities. Given that many of
the items listed in the 2022 document are evergreen, Lucien Partners will provide contextual
information that may assist the City in prioritizing where and how to allocate its advocacy
energy. For example, if the Governor is prioritizing funding for climate change, Lucien
Partners would ask the City to consider what infrastructure and open space projects may help
the Governor advance his vision while also assisting the City in enhancing its vision. If the
Governor and Legislature respond to a crime wave, that will present an opportunity for the
City to advocate for funding and possibly policy changes.
Lucien Partners will produce a set of recommendations that will guide our work through the
following year, highlight key performance indicators, identify prerequisite actions that must
be taken to achieve objectives, and prioritize engagements.
Government Relations Action Plan
After establishing the administrative and communications protocols and preferences and
reviewing the inventory of the City's priorities, platforms, and advocacy infrastructure,
Lucien Partners will analyze these factors and produce a set of recommendations, which may
include rules of engagement, that facilitate the accomplishment of the City's short, medium,
and long-term goats.
The Lucien Partners approach to advocacy involves building comprehensive campaign
strategies to position the City to execute ambitious legislative and State budgetary strategies.
These campaigns may include procuring state general fund dollars and bond funding, passing
or defeating legislation, or successfully managing state and federal regulators.
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Ongoing Client Communication
The Lucien Partners approach to communication includes a concise summary of information
and regular updates on pending action items. It can also include an attachment of detailed
materials—including bill matrices, bill text, bill analyses, regulatory communications, letters
of support and opposition for bills, vote cards, information regarding the status of legislation,
and a contextual summary.
Lucien Partners uses a range of mediums to communicate with clients, including traditional
email, Slack, WhatsApp, Microsoft Teams, and G Suite products. Our team will align with
client preferences. Lucien Partners will work with the City to design a communication
schedule, including recurring meetings, to provide legislative updates, convey progress on
action items, and propose alternative plans. Our team is committed to working with the City
to determine the right balance and method of communication.
General Legislative Engagement and Representation
Lucien Partners will assess the City's priorities and develop a campaign plan to detail what
combination of advocacy, coalition building, media activity, and other activities are
necessary for success. This will also include assessments to understand the strengths and
weaknesses of your incumbent representatives in specific relation to the legislative priorities
and their willingness to play a role in facilitating the City's success. Lucien Partners is a
campaign management firm, and we start by understanding the conditions that must be
present to achieve victory and then lay out the pathways to create those conditions.
Lucien Partners will monitor all legislative and regulatory items of interest to the City and
attend all public hearings that have or are likely to agendize these items for consideration.
The City will receive a synopsis of actions taken and recommendations to consider moving
forward.
Lucien Partners will proactively advise the City on opportunities to sponsor legislation,
including drafting legislative language, seeking legislative authors and co-authors, coalition
building, negotiating with the Legislature, Governor's office, and opponents concerning
amendments, providing the City with a vote count ahead of critical legislative votes, and
actively lobbying for support of our legislation.
Lucien Partners will work with the City to develop amendments to legislation and regulations
that are hostile to the City and the City's constituents. If seeking amendments is impractical,
Lucien Partners will propose strategies to defeat the legislation and work to reduce the
likelihood of success. These strategies may include strategically positioning key officials from
the City to provide public testimony, facilitating ex parte communications with key legislators
and staff, and other strategies.
Lucien Partners will draft official correspondence for City review and approval to distribute
to the Legislature indicating the City's position and rationale. In addition to the necessary
technical information, Lucien Partners will research and formulate arguments for maximum
resonance.
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Lucien Partners will plan, unless otherwise directed, to develop multiple annual lobbying
trips for City officials to advocate for issues of importance and staffing City Officials when
they come to Sacramento for California Contract Cities Association or the League of
California Cities' annual lobbying day.
High Touch/High Engagement Regulatory/Legislative Approach
Lucien Partners' approach to executing an ambitious agenda is to preemptively cultivate
legislative champions, allies, and supporters and form coalitions with regional stakeholders,
including COGS and informal alliances. An ongoing communication channel with a broad cross-
section of crucial decision -makers on City -related interests is beneficial if feasible.
In addition to the City's legislative delegation, Lucien Partners recommends continuously
assessing the City's relationships with key legislators outside of the County. On behalf of the
City, Lucien Partners will leverage its extensive relationships with the Chairs of the
Legislative Committees that have jurisdiction over housing, local government, parks, and
open space, and the budget committees and subcommittees. The City must exert influence
outside its jurisdictional tines to run an effective advocacy program in Sacramento.
Coalition Building
Working in coalitions is one of the most essential activities that public agencies should
consider to increase their effectiveness in California. Public sector agencies have different
strengths than labor unions or business interests; however, maintaining a strong Rolodex of
allies and demonstrating leadership through consistent, strategic, and timely communications
with the Legislature can make a difference.
Potential coalition partners may include allied public agencies, labor unions, environmental
groups, business groups, ethnic business groups, civil rights organizations, and tribal nations.
To the extent that the City has common ground or grievances with similar institutions, the
City may consider taking a leadership role in collaborating to convene the legislative
representatives of these agencies jointly.
Lucien Partners recommends maintaining and building coalition partners to form a chorus on
requests that have the potential to create jobs, improve quality of life, and advance
important public policy goals for which there is substantial legislative interest. Lucien
Partners has successfully assembled coalitions for statewide ballot measures and for
numerous clients to overcome formidable political opposition.
Messaging Alignment
Lucien Partners asserts that the City should continuously identify the nexus between the
prevailing conversations in the Legislature and City interests and develop campaigns to
advance progress toward achieving the goals outlined in the Government Relations Plan. As
legislative priorities shift, the City should be mindful of the intersections between shifted
priorities and the City's short-, medium-, and long-term objectives. Aligning messaging with
the prevailing political winds is not guaranteed to gain traction, but if the message achieves
saturation, the probability of success increases exponentially.
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Internal/External Communications -
Continuous communication and updates to clients are the standard for most clients. Some
clients prefer weekly calls, while others expect to be contacted when critical issues or
opportunities are present. Lucien Partners can facilitate a level of contact that is
constructive for the City without underwhelming or overwhelming city personnel.
Additionally, Lucien Partners' key to success is understanding how to communicate with
state officials and advising on the proper sequence and timing of communications.
PROJECT SCHEDULE
This project schedule is based upon the approach to the scope of work detailed above,
assuming a September 2023 commencement of services.
September 2023
• Initial Lucien Partners orientation, which may include but not be limited to:
o Establishment of administrative/communications protocols and preferences
o Formal review of Legislative Platform and determine the extent to which changes
should be made; understanding city priorities.
o Briefing on anticipated priorities for lawmakers and the Governor next year
o City officials should consider whether they want to sponsor legislation or a state
budget request.
October 2023
• Lucien Partners will begin vetting policy priorities with key officials, confidantes, and
stakeholders to analyze feasibility further.
• Lucien Partners will also brief City officials on bills passed by the Legislature, signed by
the Governor, or vetoed by the Governor and provide an analysis.
• Lucien Partners will begin formal check-in with key League of C.A. Cities and Contract
Cities Association contacts about their upcoming priorities.
• Lucien Partners will present its recommendations for legislative engagement based upon
an analysis of perceived opportunities available at state government.
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November 2023
• Lucien Partners will formally set up meetings with key Legislators, committee chairs,
key legislative staff, and other state officials to notify them of Lucien Partners'
representation of the City.
• Lucien Partners will reconcile the City's budget priorities, if any, with reports produced
by the California Legislative Analyst's Office.
December 2023
• Lucien Partners will commence meeting with electeds to pitch bill authorship or budget
authorship.
• To the extent the City is sponsoring legislation or a budget request, Lucien Partners will
continue to develop/execute the agreed-upon strategy.
January 2024
• The second year of the legislative session will commence. Deadline for bills introduced
in the first year to pass the house of origin.
• The Governor's budget will be introduced on or before January 11, 2024. Lucien Partners
will provide a January 2024 budget overview for the City and reassess the viability of
the City's budget request.
• The introduction of the second session bills will commence. Lucien Partners will flag
and analyze bills on an ongoing basis.
• California Contract Cities Sacramento Tour to be held. Lucien Partners will set up a
short lobby day to focus on the City's priorities.
• To the extent the City is sponsoring legislation or a budget request, Lucien Partners will
continue to develop/execute the agreed-upon strategy.
February 2024
• Formal deadline for introducing bills: All bills flagged and analyzed will be discussed
with the City.
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• The City will formulate positions on measures and instruct Lucien Partners on
proceeding.
• To the extent the City is sponsoring legislation or a budget request, Lucien Partners will
continue to develop/execute the agreed-upon strategy.
March 2024 - April 2024
• Committee hearings will commence where bills are heard.
• Budget hearings will commence where budget items are heard.
• If the City sponsors legislation or takes positions on legislation or budget items, Lucien
Partners will represent cities at these hearings and convey the City's interests.
• To the extent the City is sponsoring legislation or a budget request, Lucien Partners will
continue to develop/execute the agreed-upon strategy.
May 2024
• May Revise is introduced by the Governor; Lucien Partners will analyze the proposed
changes and provide recommendations relating to the viability of our priorities.
• Policy committee hearings will cease. House of Origin deadline for bills to be passed to
the other house.
• To the extent the City is sponsoring legislation or a budget request, Lucien Partners will
continue to develop/execute the agreed-upon strategy.
June 2024
• Committee hearings will commence. The budget will be passed. Lucien Partners to
develop an analysis and write-up of the budget.
• Lucien Partners proposes to hold the City's lobby day in June. By this time, there will
be new gut and amend bills, the budget will be passed, and it is an ideal time to reset
priorities toward the remaining business.
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• To the extent the City is sponsoring legislation or a budget request, Lucien Partners will
continue to develop/execute the agreed-upon strategy.
• After the budget is passed, if the City is successful, begin work toward implementation.
If the City is not successful, begin work toward understanding if we, the City, can be
included in the baby budget bill to be passed in August.
July 2024
• Committee hearings will conclude
• The Legislature will go on recess.
• Begin meetings with the Governor's office regarding legislation we seek to pass or
oppose.
August 2024
• If the City completes its budget request in June, begin work toward implementation. If
the City is not successful, begin work toward understanding if we, the City, can be
included in the baby budget bill to be passed in August.
• Complete any remaining work to pass or defeat legislation.
• Begin writing letters to the Governor's office regarding legislation we seek to pass or
oppose.
September 2024
• Ensure letters to the Governor are completed and sent by the first Friday in September.
October 2024
• Monitor Governor signatures and vetoes
• Begin preparing for the next year, evaluating the City's priorities, goals, and
relationships, and analyzing the advocacy landscape.
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OVERALL PROJECT COSTS
Lucien Partners proposes to offer a high level of service, similar to what has been provided to
the clients mentioned above, for a monthly retainer of $7,500 plus travel reimbursement.
PARTICIPATION REQUIRED FROM CITY STAFF
Initially, Lucien Partners will seek to understand as much about the City's operations as possible
to leverage these insights to convey the City's interests thoroughly. After adopting a Legislative
Platform, Lucien Partners will use that document to guide activities throughout the legislative.
However, formal positions on behalf of the City will only be taken on any measures with prior
approval from the City's designated unit.
On critical issues of significance to the City, Lucien Partners may advise the City Manager,
Mayor, or a key council member to engage legislative representatives or key leadership staff if
this is perceived to be an effective engagement strategy. If Lucien Partners makes this
recommendation, background information, including bill/policy language, talking points,
contextual information, political analysis, and a target call list will be provided.
Lucien Partners will plan, unless told otherwise, to develop an annual lobbying trip for City
officials to advocate for issues of importance. Lucien Partners also anticipates staffing City
Officials when they come to Sacramento for the California Contract Cities Association and the
League of California Cities' annual lobbying day. Suppose there are other statewide associations
that the City of Rosemead counts itself a member of, and the City would like Lucien Partners
staffing services. In that case, Lucien Partners can provide such services.
EXISTENCE OF CONFLICTS WITH CITY OFFICIALS
Lucien Partners does not anticipate conflicts with any existing Lucien Partners clients or city -
appointed or elected officials and does not currently have any conflicts concerning City
Officials.
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Attachment E
Proposal from Balance Public Relations & Strategic
Solutions, Inc.
PROPOSAL FOR STATE LOBBYIST AND ADVOCACY SERVICES
RFP No. 2023-11
SUBMITTED TO CITY OF ROSEMEAD
AUGUST 24, 2022
SUBMITTED BY BALACE PUBLIC RELATIONS AND STRATEGIC SOLUTIONS
Table of Contents
Cover letter
Page 3
Exhibit A:
Page 4
Proposal for Services
Page 4
References
Page 6
Rate Schedule
Page 7
Resumes
Page 8
Exhibit B - Insurance Requirements
Page 11
August 24, 2023
City of Rosemead
City Manager's Office
8838 E. Valley Blvd.
Rosemead, CA 91770
Dear Mr. Kim,
Balance Public Relations (BPR) is submitting qualifications to provide state lobbyist and advocacy services
(RFP #2023-11).
BPR is a full-service strategic consulting firm founded by me, former California Senate Majority Leader
Dean Florez. I have over three decades of advocacy experience, including serving in both the California
Assembly and State Senate. As CEO and founder of BPR, I work directly with legislators and have worked
with municipalities and special districts throughout the state to secure funds. BPR has grown to include
Vice President Bob Alvarez and Principal Chief Strategist Elaine Howie.
Alvarez has three decades of service in the California State Capitol. He has been a chief of staff and a
policy consultant and has worked in both the assembly and senate. Howie has nearly four decades of
service in Sacramento and most recently served as the California State Auditor. A CPA and government
financial manager by training, Howie has a mastery of grant compliance and expertise in funding sources
for transportation, housing, and economic development sectors.
BPR's relationships in Sacramento are high level. BPR has worked with cities such as Delano to secure a
grant to remove trichloropropane contaminants from city water wells and have brought in money to
design and construct a municipal aquatic center. BPR was also instrumental in relocating Delano's
municipal airport, in coordination with the FAA. This particular task went through Congress and the White
House. In addition, BPR assisted the City of Delano in refinancing a loan from the State Revolving Loan
Fund, which represented a savings of close to $1 million.
BPR is always looking for opportunities to increase a city's revenue and savings. With a team that has a
deep understanding of the state budget process, fiscal impact, and grant writing, BPR's consulting services
can assist the City of Rosemead to identify state and local trends, navigate challenging political
environments, and develop and maintain networks of key contacts in state agencies that will help the city
create the financial and economic conditions that will induce private investment.
Sincerely,
Dean Florez
CEO, Balance Public Relations
EXHIBIT A
Proposal for Services
Balance Public Relations (BPR) is led by former Senate Governmental Organization Chair and State
Senator Dean Florez. Florez is supported by Bob Alvarez as Vice President of the firm, a veteran staff
member of the State Senate and Assembly and by Elaine Howle, who most recently served as the
California State Auditor. Florez, Alvarez, and Howle have over 100 years of combined state government
experience in California. Florez and Alvarez have been involved in lobbying on behalf of municipalities and
private sector clients.
Before retiring from elected office, Florez served for a total of 12 years in the California State Legislature
with two terms in the Assembly and then two terms in the Senate. Florez, who rose to the Senate
Majority Leader position, also chaired numerous committees with jurisdiction over food and agriculture;
water, parks, and wildlife; banking, commerce and international trade; and government oversight.
Bob Alvarez has three decades of service in the state capitol. Most recently, Alvarez was the chief of staff
to former Senator Cathleen Galgiani. Prior to that, he was a policy consultant for Senator Richard Roth,
and he directed the Senate Majority Caucus under then -Pro Tem Darrell Steinberg. Alvarez also was
Florez's chief of staff for six years and was a Deputy Director in the Assembly Caucus serving under
numerous assembly speakers.
BPR is unique in that it has relationships with legislators in both the assembly and senate and with
regulators who have worked in the capitol and are now in agencies throughout the state. Florez's
extensive relationships and prior government service provide BPR with an opportunity to approach
legislators directly rather than having to work through a staff hierarchy in order to reach a decision
maker, a situation that many other lobbying firms encounter.
BPR has represented public and private entities, including lobbying and legislative advocacy on various
levels of government. Raised in the small rural town of Shafter, California, and as a member of the
legislature representing underserved towns that dot Central California, Florez understands the challenges
local governments face in meeting the needs of their constituencies. Some of BPR's most recent
municipal clients include:
City of Delano: Helped the city secure a $5 million grant for thrichloropropane contaminant
removal from three city water wells; helped secure $2.6 million from the California Land and
Water Conservation Fund to design and build an aquatic center; coordinated with the FAA to
relocate the municipal airport, secured refinance of state revolving loan. Total of $19.6 million
brought to the City of Delano.
City of Shafter: Helped to successfully close a private prison located in the City and recoup dollars
from the State of California. The city was saddled with the cost of maintaining a long-term 99 -year
lease even though Corrections had stopped sending inmates and functionally closed the facility.
4
Not only did the city lose the revenue from the facility's operation but was looking at spending at
least $120,000 dollars per year to keep the facility in working order as it stood empty. After
conducting an aggressive BPR led information and lobbying campaign, corrections relinquished the
lease thus returning the $37 million dollar facility to the city of Shafter who was free to re -
purposed it for job training and other educational opportunities.
• City of San Bernardino: Consulting/lobbying: Worked on securing California Transformative
Climate Communities (TCC) Program funds for development and infrastructure projects that
achieve major environmental, health, and economic benefits in California's most disadvantaged
communities on behalf of the City of San Bernardino.
Related non-profit lobbying efforts that show the reach and lobbying success of BPR:
In 2021, BPR was retained by Valley Vision, a non-profit community service provider to help secure state
funding for the Listos grant program managed by the Office of Equity within the Executive Office of the
Emergency Services. The grants offered through the program focused on providing accessible and
culturally competent outreach and resources with assessment and criteria for allocating funds prioritized
for geographic areas of the state with the greatest hazard risk and vulnerability. Balance encouraged and
worked with state budget writers and the governors office that ultimately resulted in securing $25 million
in the state budget to expand this important disaster preparedness outreach infrastructure and its
activities.
BPR's Approach To Representing the City of Rosemead's Interests in Sacramento:
If awarded this contract for state legislative lobbyist and advocacy services, BPR will meet with key
elected officials and staff in the City of Rosemead to determine the city's priorities, which issues are of
interest, etc. From these initial meetings, BPR will create a lobbying strategy and timeline for the next
legislative session given the political climate for the November 2024 election and the deadlines for the
2024 legislative calendar.
BPR will provide in-person monthly updates, some of which will include written reports. BPR will attend
any City Council meetings where it is deemed necessary to update council but plans to be present in
person for at least one meeting per month for the City of Rosemead. There could be conference calls or
virtual meetings for updates on specific bills, as they move through committees in between the twice
monthly updates. With offices in Los Angeles and in Sacramento, BPR will be committed to providing in
person political and legislative reports to the City that other firms that are only based in Sacramento may
not be able to provide.
BPR's lobbying strategy for the City of Rosemead will consider the problem or issue to be addressed, the
fiscal impact of that problem/issue to the city, the timing of the lobbying effort, identifying supporters
and allies (other cities and League of California Cities), the likely opposition to the bills that the City of
Rosemead is advocating for, and an analysis of where the Governor's office is on any particular bill. BPR
will determine which executive branch agency or office is responsible and what steps might be taken to
gain or reinforce the City of Rosemead's position. BPR will also consider how any legislative bill or
proposal could be impacted by the courts and also will address compliance. With the expertise of Elaine
Howle, Principal Chief Strategist, BPR will make sure that the City of Rosemead has a plan to comply with
any state funded program requirements and Senator Florez has a direct line with Governor Gavin
Newsom and his administration personnel.
BPR will provide regular updates to city staff who would be impacted by developments and factors that
could affect legislation that the city wants passed or defeated.
BPR will leverage its networks in the State Assembly and State Senate to the full extent that it can support
the City of Rosemead's goals and priorities.
References
1. Name: City of Delano
Phone Number: 661-721-3303
Address: 1015 11th Avenue, Delano, CA 93215
Contract Award Date: 10/21/2015
Contract End Date: Ongoing, no specific end
Contact Name/Title: Maribel Reyna, City Manager
Description of Services Provided: BPR advised the City Manager and senior staff for a grant from
the CA Drinking Water State Revolving Fund (DWSRF) for construction. This plant and the
associated water lines needed to convey water produced by three separate wells to the plant site
for treatment, was estimated at over $10 million. The City needed to secure grant funding for this
TCP Mitigation Project by the Fall 2019, in order to award the installation before the end of 2019
and remain on schedule to meet compliance by July 2021. BPR worked with the City and was able
to secure a grant of $10 million to cover all costs and restructured water long term debt with the
State to produce additional general revenue funds for the City of Delano. In addition, the City of
Delano was seeking park dollars from the state, and BPR was able to secure over $12 million park
grant for the City.
2. Name: City of Shafter
Phone Number: 661-746-5005
Address: 336 Pacific Avenue, Shafter, CA 93263
Contract Award Date: 05/15/2020 Contract End Date: 06/30/2021
Contact Name/Title: Gabriel Gonzalez, City Manager
Description of Services Provided: BPR was retained by the City of Shafter in 2021 to re -purpose a
modified community correctional facility the city owned and previously operated under contract
with the CA Department of Corrections. The city was saddled with the cost of maintaining a long-
term 99 -year lease even though Corrections had stopped sending inmates and functionally closed
the facility. Not only did the city lose the revenue from the facility's operation but was looking at
spending at least $120,000 per year to keep the facility in working order as it stood empty. After
conducting an aggressive BPR led information and lobbying campaign, Corrections relinquished
the lease, returning the $37 million facility to the City of Shafter, which planned to repurpose it for
job training and other educational opportunities to further economic development.
3. Name: City of San Bernardino
Phone Number: 909-384-5122
Address: 290 North D Street, San Bernardino, CA 92401
Contract Award Date: 12/15/2021 Contract End Date: 10/31/2022
Contact Name/Title: Robert Field, City Manager
Description of Services Provided: BPR advised the City of San Bernardino on the California
Transformative Climate Communities (TCC) Program funds for development and infrastructure
projects that achieve major environmental, health, and economic benefits in California's most
disadvantaged communities. TCC is one of many CA Climate Investments programs.
Rate Schedule
For lobbying services for the City of Rosemead, BPR proposes a fixed monthly retainer of $7,500.
7
Resumes
DEAN FLOREZ
733 W. Washington Blvd. Pasadena, CA 91103
916.812.2249 1 dean@balancebor.com
Harvard MBA with three plus decades of experience and public service in politics, policy, and government
relationships. Served four terms in the California State Legislature as a Senator and Assembly member,
rising to the rank of Senate Majority Leader. Dean is also a Member, of the California Air Resources Board.
EDUCATION AND CREDENTIALS
Harvard Business School
MBA, 1993
University of California, Los Angeles
Bachelor of Arts, Political Science, 1987
BUSINESS EXPERIENCE
Balance Public Relations and Strategic Solutions, Inc., Los Angeles, California CEO/Founder, March 2014 -
present
Founded a regulatory strategy firm, specializing in information technology, impact driven startups,
procurement processes and government policy. BPR's strategy is based on market and political
assessments established through relationships at the local, state and federal level that have led to
successful policy outcomes for its clients. Mr. Florez has industry -specific expertise in risk management
and policy strategy for marketplace startups in the sharing, gig, on -demand, peer-to-peer and
collaborative economy.
REGULATORY EXPERIENCE
California State Senate Senator, 16th District
December 2002 — November 2010
State Senator, representing 16th Senate District. Served as Majority Leader from Dec. 2008 — Nov. 2010.
Responsible for managing the daily business of the Senate Floor and the legislative agenda. Served as
Chair of the following standing committees: Banking, Finance & International Trade; Governmental
Organization; and Food and Agriculture.
California State Assembly
Assembly member, 30th Assembly District
December 1998 — December 2002
State Assembly member, representing 30th Assembly District. Served as chair the Joint Legislative Audit
Committee and held a series of unprecedented investigatory hearing into the state's contracting practices
and activities. Recovered $95 million for the state through hearings into Oracle software contract.
Authored bill to ban dangerous wooden bench seating on vans that transport farmworkers.
BOB ALVAREZ
2612 Babson Drive, Elk Gave CA 95758 (916) 296-2907 Bob@balancebpr.com
Education
Bachelor of Arts Degree, UCLA, Psychology 1988 (Chancellor's Marshall)
University of Washington School of Public Policy, Sloan Program Public Policy Institute, 1987
(Summer)
California Senate Fellows Program, CSU Sacramento 1988/1989
Balance Public Relations (2020/current)
Vice President responsible for implementing legislative, corporate and communication strategies for
clients in the areas of education, technology, procurement, and local government. Brings institutional
knowledge, research, political and legislative capabilities to client engagements to meet specific strategic
goals.
State Government
Twenty-nine years of combined experience working in the State Senate and Assembly in various staff and
management positions. Assembled and managed teams of employees in the Capitol and in district offices
as well as set work objectives and goals. On the public policy front, researched and developed legislative
proposals and organized hearings on numerous complex public policy issues to achieve specific policy
goals. Developed and managed a wide variety of communication and press strategies to meet particular
communication outcomes.
State Capitol Experience
Office of Senator Cathleen Galgiani, Chief of Staff 2016/2020.
Office of Senator Richard Roth, Policy Consultant 2014/2016.
Office of Senate President pro Tempore Darrell Steinberg, Senate Majority Caucus, Director
2010/2014.
Office of Senator Dean Florez, Senate Majority Leader, Chief of Staff 2004/2010.
California State Assembly, Speaker's Office of Member Services, Deputy Director 1996/2004,
Member Consultant 1992/1994.
Office of Assemblyman Peter Chacon, Hispanic Caucus, Director 1989/90.
Senate Committee on Energy and Public Utilities, California Senate Fellows Program, Consultant
1988/89.
Outreach
Worked on and managed numerous state Assembly and Senate candidates and campaigns. This includes
conducting and managing the day-to-day implementation of campaign work as well as developing
strategies, writing mail, advising on mass media, implementing campaign plans and meeting objectives.
Managed and conducted corporate outreach and community involvement programs for various private
sector clients.
Outreach/Political Experience
Options Consulting Group, Partner 1995/1996
Cordoba Corporation, Los Angles, Business Outreach Specialist 1994/1995
Freelance, Campaign Manager/Worker 1990/92
Elaine M. Howle, CPA
Elaine M. Howle dedicated her entire career to public service with more than 38 years of auditing,
management, and leadership experience with the California State Auditor's Office and its predecessor
office, the Office of the Auditor General. Elaine made an unparalleled impact on California government
while serving as the California State Auditor for the last 21 years. Under her leadership, the California
State Auditor's Office grew from a steadfast financial and compliance watchdog into a robust government
accountability and policy powerhouse that has been recognized both nationally and internationally.
Throughout her tenure Elaine challenged her staff to develop innovative auditing methods and
encouraged staff in various units to lean into their specialties and subject matter expertise to strengthen
the office's work products. She also navigated the office through incredible advancements in technology
and automated key services that improved office efficiency and increased public accessibility.
Employment History
2022 — Present BALANCE PUBLIC RELATIONS
Principal Chief Strategist
1993-2021 CALIFORNIA STATE AUDITOR'S OFFICE
State Auditor
2000-2021
Deputy State Auditor
1999-2000
Audit Principal
1994-1999
Supervising Auditor
1993-1994
1992-1993 EMPLOYMENT DEVELOPMENT DEPARTMENT
Audit Division:
Supervising State Financial Examiner II
Evaluation Division:
Staff Services Manager 1
1983-1992 OFFICE OF THE AUDITOR GENERAL
Supervising Auditor
1988-1992
Associate Auditor
1986-1988
Assistant Auditor
1983-1986
Professional Certifications and Education
Certified Public Accountant, 1994
Certified Government Financial Manager, 1996
MBA, California State University, Sacramento, 1982
BS, University of Massachusetts, Amherst, 1979
10
EXHIBIT B - INSURANCE DOCUMENTS
ac orz6 CERTIFICATE OF IJABIUTY INSURANCE
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aC ad CERTIFICATE OF LIABILITY INSURANCE 3Dn" 02'
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
C.11FN:ATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING NSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER. AND THE CERTIFICATE HOLDER.
IMPORTANT: N the caLNficata holder is an ADDITIONAL INSURED, the policy(les) must Be endamed. N SUBROGATION IS WAIVED, subject to
the terms and conditions of the policy, certain policies may require an endorsemem. A statement on thio eerUfiub does not confer rights to the
certificate holder in lieu of such andoreamont(s).
PROWLER
AnthonyWZ'Be=
Sacco & Sacco Ins Brokerage LLC
101 Parkshore Drive, Suite 260
Folsom CA 95630
PNceE 916-932-2320 Fiuc ere: 916932-2321
Ea/Aa -ase saaoins.com
MSU 8 AFFORONG COVEaAOE I NYC/
WINXI It A: Trumbull Ins rance Company 27120
MSURED-�
Balance Public Relations &
MLMER B:
Strategic Solutions, Inc.
MSURER c'
MSURER D:
498 Oleander Avenue
Shafter CA 93263
wwRER E:
MAMFA F:
CLtal4-MI➢E ❑ OCCUR
COVERAGES CERTIFICATE NUMBER: 207679964 REVISION NUMBER:
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
INDICATED. NOTWITHSTANDING ANY REQUIREMENT. TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHM:H THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN. THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONOrnONS OF SUCH POLICIES. LIMBS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
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CERTIFICATE HOLDER CANCELLATION
®19884014 ACORD CORPORATION. All rights reserved.
ACORD 25 (2014101) The ACORD name and logo are registered marks of ACORD
12
SHOULD ANY OF THEABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF, NOTICE Wel BE DELIVERED IN
ACCORDANCE WITH THE POLICY PROVISIONS.
Evidence of Insurance
AUmOR ED REvemnATNE
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®19884014 ACORD CORPORATION. All rights reserved.
ACORD 25 (2014101) The ACORD name and logo are registered marks of ACORD
12
GEICO.
Commeraa/Audv
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Berkshire Hathaway
HOMESTATE COMPANIES
1314 Douglas Street - Omaha, NE 68102
Policy Summary
BALANCE PUBLIC RELATIONS 8 STRATEGIC SOLUTIONS, Policy Term: 01131202312:01 AM to 0113112 02 4 12:01 AM
DBA; INC, PdA.y Number: 01APG08819745
498 OLEANDER AVE Business Desrip0on: BUSINESS CONSULTANT
SHAFTER, CA 93253
Below Inlomu88on Includes dry chan}rys to your policy that have been processed as of 8/2212023 1:07:28PM
Covers" lrAwmetion
Serra
Limit
Liablity- Bock Injury (BI) & Prop" Damage (PD)
$7,000,000 Combined Singe Limit
Liab0ity applies to scheduled autos only.
Uninsured MoVlrist - Bodiy Injury (BI)
$1,000,000 Combined Singe Lima
Physical Damage
See Vehicle IMomation. Only covered IF a wee and
deductible are fisted.
Physical Damage (TIV)
$109,000
Drivers
Name
Date of BAN
DEAN R. FLOREZ
04/05/1963
ROBERTALVAREZ
10/1311964
Vehicle Im1INme0on
1. 2017 TESLA MODELS
Radius: 50 rates
VIN: 5YJSA1E27HF224255
Garaging City, Stale: PASADENA CA
Physical Damage Stated Value: $50,000
Garaging Zip Cade: 91103
Comprehemslve Deductible: $1.000
Collision Deductible: $1,000
2 2022TESLA MODEL
VIN: 5YJ3E1ESONF334455
Physical Damage Stated Value: $59,000
Comprehensive Deductible: $1,000
Loss Payee: TESLAFINANCELLC
PO BOX 4387
PORTLAND, OR 97208
M4007(012ae9)
Radius: 500 miles
Garaging City, State: ELK GROVE, CA
Garaging Tip Code: 95758
Colman Deductible: $1,000
Additional Invited Neo Owner. DEAN FLOREZ ROBERTALVAREZ
498 OLEANDERAVE
SHAFTER. CA 93263
(Continued on next page)
Pa8.1 ot2
13
kdamsted TMrd Pelves
AAABional bmureda
UNNERSITYOF SOUTHERN
CALIFORNIA
METROPOLITAN WATER DISTRICT
OF SOUTHERN CALIFORNIA
Cef m.0 Holders
UNIVERSITYOF SOUTHERN
CALIFORNIA
TESLA FINANCE LLC
CITY OF SAN BERNARDINO VANIR
TOWER
ORANGE COUNTY POWER
AUTHORITY
METROPOLITAN WATER DISTRICT
OF SOUTHERN CALIFORNIA
WSIVOM of Subrogation
METROPOLITAN WATER DISTRICT
OF SOUTHERN CALIFORNIA
3434 S GRAND AVE CAL 120-08
PO BOX 54153
3434 S GRANDAVE CAL 12840
PO BOX 4337
290 NORTH D STREET
6650 BEACH BLVD
PO BOX 54153
PO BOX 54153
LOSANGELES, CA 90089
LOS ANGELES, CA 90054
LOS ANGELES, CA 9008.9
PORTLAND, OR 97208
SAN BERNARDINO. CA 92401
BUENA PARK, CA 90621
LOS ANGELES, CA 90054
LOS ANGELES, CA 90054
Page 2 of
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