Loading...
CC - Item 6B – Administrative Policy No. 10-15 (Boulevard Banner Policy)ROSEMEAD CITY COUNCIL STAFF REPORT TO: THE HONORABLE MAYOR AND CITY COUNCIL FROM: BEN KIM, CITY MANAGER DATE: SEPTEMBER 24, 2024 SUBJECT: ADMINISTRATIVE POLICY NO. 10-15 (BOULEVARD BANNER POLICY) SUMMARY At the September 10, 2024 City Council meeting, El Monte Union High School District Trustee Mr. Qui Nguyen and Superintendent Dr. Edward Zuniga spoke during the Public Comment period requesting the City's support for City installation of Rosemead High School graduating class banner installation on street light poles. Mayor Ly requested an agenda item for discussion. In 2020, the El Monte School High School District ("District") approached the City for support in recognizing the 2020 graduating class at Rosemead High School. Due to COVID-19, the graduating ceremony was cancelled, the District sought an alternative means to celebrate and recognize the accomplishments of the graduating seniors. The banners were provided by the District and the past City Manager authorized the banner installation on street light poles by City staff under the COVID-19 local public health emergency order. The banners were installed annually in 2020, 2021, 2022, and 2023 (approximately 80 banners installed along Valley Blvd., between Rosemead Blvd. and Rio Hondo Ave.). Los Angeles County's declaration of a local public health emergency for COVID-19 ended on March 31, 2023. The District is seeking continued City support to install the Rosemead High School graduating class banners on street light poles. As prior, the District will provide the banners and the City would install and maintain them. The prior practice has resulted in the District's almost exclusive use of the City's sidewalk banners. The City's `Boulevard Banner Policy" (No. 10-15) is attached for reference. The Policy contains provisions which is outside of the District's request, including the number of banners (two banners at two locations) and the duration (30 days limit). As such, staff would seek the Council's direction on this matter. It should also be noted that the Policy itself is unclear as to whether this applies to sidewalk banners or just boulevard banners so the Policy should be clarified and updated as well. AGENDA ITEM 6. B City Council Meeting September 24, 2024 Page 2 of 2 STAFF RECOMMENDATION It is recommended that the City Council discuss and provide staff direction. STRATEGIC PLAN IMPACT None. FISCAL IMPACT The cost will vary depending on the direction that the Council provides. PUBLIC NOTICE PROCESS This item has been noticed through the regular agenda notification process. Attachment A — Administrative Policy No. 10-15 (Boulevard Banner Policy) Attachment A Administrative Policy CITY OF ROSEMEAD *4 Administrative Policy Manual SUBJECT: BOULEVARD BANNER POLICY Policy Number: 10-15 Date Established: March 25, 2010 Date Revised: March 2Q10 City Manager Approval: PURPOSE: To establish a uniform policy regarding the temporary display of banners over public streets as an opportunity for Rosemead non-profit or similar organizations and governmental agencies to advertise community events or programs. General Policy: The City of Rosemead recognizes the need of non-profit community and similar organizations to promote events and activities to the community. To ensure that organizations are served in an equitable manner, each will be permitted to display up to two (2) banners annually at a maximum of two locations. Provisions: Banners proposed to be hung in the public right-of-way shall conform to the following requirements. Banner Design/Condition A. Banners should be professionally made and comply with the following specifications: 1. Banner size shall be four (4) feet wide and ten (10) to thirty (30) feet long. 2. Banner material shall be thirteen (13) ounce reinforced web vinyl. All corners of the banner shall be reinforced. 3. Cable snaps (i.e. grommet holes) shall be installed the length of the banner on both the top and bottom edges. Spacing shall be two (2) feet on center. 4. Wind Pockets shall be installed and spaced six (6) feet on center. B. No lights or other displays requiring electricity connections will be installed or allowed. C. All banners are to be safe, neat, clean, and in good condition. Banners deemed unacceptable will not be displayed. D. The locations where street banners are displayed are on public property and are deemed by the City not to be public fora. Banners shall only be used to advertise events of community interest and shall not be used to advertise political events or positions. Page 1 of 2 Page 2 of 2 Policy 10-15 Boulevard Banner Policy, Installation/Display of Banners A. Banners will only be approved for a 501(c)(3) corporation headquartered in the City, with a physical office located in the City, with a minimum of resident membership of 50%, or serving a minimum of 500 residents of the City, or a federal, state, county, or local government agency receiving City Manager approval. B. Any applicant wishing to display a banner must submit a completed application with the City of Rosemead Parks and Recreation Department at least thirty (30) days before desired display dates. A non-refundable administrative fee is required at the time of application. If the applicant fails to complete the application process, the fee will not be refunded. If the request cannot be granted for any reason, the fee will be refunded. C. The applicant must agree to indemnify and hold harmless the City of Rosemead, its officers, employees, and agents from any claims, demands, or judgment in favor of any person arising out of the installation, display, or removal of a banner. D. Additionally, the applicant must provide the City with a certificate of insurance in the amount of $1,000,000 per occurrence for bodily injury, personal injury, and property damage. Applicant agrees to have its insurer endorse the third party general liability coverage required herein to include as additional insured City, its officials, employees and agents, using standard ISO endorsement No. CG 2010 with an edition prior to 1992. E. Banners will be installed by the Public Works Department, and must be delivered to the Public Services Center at 7933 Emerson Place at least three (3) working days prior to installation date. After banners are taken down, they must be picked up within three (3) working days. Banners not collected in a timely manner will be discarded. F. The City of Rosemead is not responsible for any damage to banners before, during, or after installation or display. If a banner is damaged during display, it will be removed and the applicant notified. G. Banners will not be displayed more than thirty (30) days prior to an event and for no more than thirty (30) days. Banners will be removed the first business day following the event/activity being promoted. H. Priority for banner display is always given to City of Rosemead programs, events, and activities. Otherwise, display will be granted on a first-come, first-served basis. I. The City of Rosemead reserves the right to shorten display time or to revoke permission for any reason. CITY OF ROSEMEAD REGULATIONS FOR INSTALLATION OF BOULEVARD BANNERS All banners proposed to be hung across the public right-of-way shall conform to the following requirements: 1. Banners will only be approved for a 501(c)(3) corporation headquartered in the City, with a physical office located in the City, with a minimum of resident membership of 50%, or serving a minimum of 500 residents of the City, or a federal, state, county, or local government agency receiving City Manager approval. 2. All applicants must submit a completed application with the City of Rosemead Parks and Recreation Department at least thirty (30) days before desired display dates. A non-refundable administrative fee is required at the time of application. If the applicant fails to complete the application process, the fee will not be refunded. If the request cannot be granted for any reason, a full refund will be issued. 3. The applicant must agree to indemnify and hold harmless the City of Rosemead, its officers, employees, and agents from any claims, demands, or judgment in favor of any person arising out of the installation, display, or removal of a banner. 4. Additionally, the applicant must provide the City with a certificate of insurance in the amount of $1,000,000 per occurrence for bodily injury, personal injury, and property damage. Applicant agrees to have its insurer endorse the third party general liability coverage required herein to include as additional insured City, its officials, employees and agents, using standard ISO endorsement No. CG 2010 with an edition prior to 1992. 5. Banners will conform to specification as attached. 6. Banners will be installed by the Public Works Department, and must be delivered to the Public Services Center at 7933 Emerson Place at least three (3) working days prior to installation date. Banners must be picked up within three (3) working days of their removal. Banners not collected in a timely manner will be discarded. 7. The City of Rosemead is not responsible for any damage to banners before, during, or after installation or display. If a banner is damaged during display, it will be removed and the applicant notified. 8. Banners will not be displayed more than thirty (30) days prior to an event and for no more than thirty (30) days. Banners will be removed the first business day following the event/activity being promoted. 9. Priority for banner display is always given to City of Rosemead programs, events, and activities. Otherwise, display will be granted on a first-come, first-served basis. 10.The City of Rosemead reserves the right to shorten display time or to revoke permission for any reason. CITY OF ROSEMEAD APPLICATION FOR BOULEVARD BANNER Name of the Organization: Name of Organization Representative: Phone Number: Cell Phone: Email: Banner Size: Banner Color: Number of Banners to be installed (max 2): Name/Date of Event: Requested dates for banner display (Cannot exceed 30 days): Exact Wording on Banner: (Please provide a diagram of the proposed banner.) I have received a copy of the Boulevard Banner Regulations and will comply with the terms and conditions. Applicant initials: Hold Harmless The undersigned organization agrees to indemnify and hold harmless the City of Rosemead, its officers, employees and/or agents from any and all claims, demands, actions, suits, or judgments in favor of any person arising out of, or in connection with, the location, installation, display, maintenance, or removal of the banner(s) identified in this application. Applicant's Signature Date (OFFICE USE ONLY) Application Approved: Application Denied: Paid: $ Receipt No: Parks and Recreation Director: Date Installed: Date Removed: Location: Date: Public Services Initials: Public Services Initials: BOULEVARD BANNER SPECIFICATIONS All banners submitted to the City of Rosemead for installation will comply with the following specifications: Banner Design/Condition A. Banners should be professionally made and comply with the following specifications: 1. Banner size shall be four (4) feet wide and ten (10) to thirty (30) feet long. 2: Banner material shall be thirteen (13) ounce reinforced web vinyl. All corners of the banner shall be reinforced. 3. Cable snaps (i.e. grommet holes) shall be installed the length of the banner on both the top and bottom edges. Spacing shall be two (2) feet on center. 4. Wind Pockets shall be installed and spaced six (6) feet on center. B. No lights or other displays requiring electricity connections will be installed or allowed. C. All banners are to be safe, neat, clean, and in good condition. Banners deemed unacceptable will not be displayed. D. The locations where street banners are displayed are on public property and are deemed by the City not to be public fora. Banners shall only be used to advertise events of community interest and shall not be used to advertise political events or positions. If you have any questions regarding any of the above specifications, please contact the Parks and Recreation Department Monday through Thursday, between the hours of 7:00 a.m. — 6:00 p.m., at (626) 569-2160.