CC - Item 4A - Proposed Activities for 50th AnniversaryE M P
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ROSEMEAD CITY COUNCIL
STAFF REPORT
TO: THE HONORABLE MAYOR AND CITY COUNCIL
FROM: OLIVER CHI, CITY MANAGER Ot..Cek ,
DATE: MAY 27, 2008
SUBJECT: PROPOSED ACTIVITIES TO COMMEMORATE THE CITY'S 50TH
ANNIVERSARY
SUMMARY
As the 507 anniversary of Rosemead's incorporation occurs on August 4, 2009, City
Council approved a proposal for commemorative events at its regular meeting on April
22. Four new and three expanded events were included in the proposal to ensure
commemorative activities through all four seasons of the celebratory year. Events would
begin in January and conclude in October.
Events scheduled for the fiscal year 2008-09 included 50's Kick-off Dance (January,
2009), Golf Tournament (April-June 2009), and City of Rosemead Day at Dodger
Stadium (May-June 2009). Additionally, several promotional efforts were also proposed
including a 501h Anniversary logo, boulevard banners, embossed anniversary logo
stickers for use on letterhead, City Council and team member shirts, and
commemorative t-shirts and lapel pins for sale and distribution to the community.
The costs for 50th Anniversary activity and promotional efforts for fiscal year 2008-09
are estimated as follows:
Proposed 50th Anniversa Activit Costs
Event/item
Event
Cost
Part-time
Salaries
Notes
50's Kick-off Dance
30,000.00
2,200.00
Dodger Da
8,500.00
500.00
Prop A funds (transit);
Ent offset by fees
Golf Tournament
N/A
500.00
Costs offset by fees
Logo Development
6,000.00
N/A
Promo Campaign
10,000.00
N/A
Embossed logo sticker
5,000.00
N/A
Lapel Pins
5,000.00
N/A
APPROVED FOR CITY COUNCIL AGENDA: 0 - ITEM NUMBER:
City Council Meeting
May 13, 2008
Page 2 of 2
Banners ,
10,000.00
N/A
Partial) offset by sales
Council/Staff Shirts
5,000.00
N/A
Commemorative T-shirts
N/A
N/A
Costs offset b sales
Totals
79,500.00
3,700.00
Admission to Dodger Stadium and Golf Tournament costs will be covered by participant
fees and sales of commemorative t-shirts will offset the cost of purchase. Thus, there
should be no costs to the City. Thus, as indicated above, costs associated with the
initial phase of the 50th Anniversary celebration are approximated at $83,500.
As the rest of the approved events are scheduled after July 1, 2009, the balance of
funding for 50'h Anniversary events will be included in the fiscal year 2009-10 budget.
Those events include 4a, of July Parade/Celebration enhancements, expanded number
of Rockin' Rosemead Summer Concerts, Birthday Bash at City Hall, and enhancements
to Oktoberfest.
Staff Recommendation
Staff recommends that City Council approve proposed funding of 50th Anniversary
events scheduled to occur during Fiscal Year 2008-09.
FINANCIAL REVIEW
Approval of these expenditures will authorize inclusion of these funds in the Fiscal Year
2008-09 budget.
PUBLIC NOTICE PROCESS
This item has been noticed through the regular agenda notification process.
,Y-SCOTT
Director