CC - Item 4N - General Plan Update Contract to Hogle-Ireland, Inc.•
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1/ ROSEMEAD CITY COUNCIL
c*J*_ i _ STAFF REPORT
TO: THE HONORABLE MAYOR AND CITY COUNCIL
FROM: ANDREW C. LAZZARETTO, CITY MANAGER
DATE: June 12, 2007
SUBJECT: ASSIGNMENT OF ROSEMEAD GENERAL PLAN UPDATE CONTRACT
FROM P&D CONSULTANTS TO HOGLE-IRELAND, INC.
SUMMARY
The City of Rosemead is currently under contract with P&D Consultants to complete a
comprehensive update of the City's General Plan. Staff recently learned that P&D
Consultants senior staff who have been working on the City's General Plan Update in the
capacity of project managers are scheduled to leave the company on May 24, 2007 for full
time employment with another planning firm known as Hogle-Ireland.
Staff has determined that it would be beneficial to the City to move the existing contract to
Hogle-Ireland since these individuals have extensive knowledge and are familiar with the
City's General Plan Update process. Particularly these two employees were initially
involved in General Plan Update exercise since its kick off. Transfer of the contract will
ensure that the remaining General Plan tasks are completed in a timely manner and a new
project manager does not need to be assigned. There will be no financial impact to the
City's cost for the contract transfer or revision of the contract other than transfer to Hogle-
Ireland. Hogle-Ireland is a well established and highly respected planning consulting firm in
Southern California and staff anticipates the exercise to transition smoothly as scheduled.
Staff Recommendation
Staff recommends that the City Council take the following action:
1) Authorize the General Plan Update contract assignment from P&D Consultants to
Hogle-Ireland,lnc.
ANALYSIS
The project team from P&D working on the City's General Plan Update left the company
on May 24, 2007 to join Hogle-Ireland. In order to maintain continuity and timeliness for our
project, it is recommended that the City Council reassign the contract to Hogle-Ireland from
P&D. The separation of said staff from P&D to Hogle-Ireland is an amicable separation
and the transfer of the contractual agreement will not create any issues for either firm or
the City.
APPROVED FOR CITY COUNCIL AGENDA'.
rA1---C-JL
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City Council Report
June 12, 2007
Page 2 of 2
PUBLIC NOTICE PROCESS
This item was noticed through the normal public agenda posting process.
Submitted by'
Jesse H. Duff
Interim Community Development Director
Prepared by:
Brad Johnson
Planning Services Administrator
Attachment A: P&D letter authorizing General Plan Update contract assignment to Hogle-Ireland
B: Hogle-Ireland Profile and staff resumes
• •
KB I AECOM
P&D Consultants
999 Town & Country Road, 4°i Floor, Orange, California 92868
T 714.835.4447 F 714.285.0740 www.tcb.aecom.com
June 6, 2007
Mr. Brad Johnson
Planning Services Administrator
City of Rosemead
8838 E. Valley Boulevard
Rosemead, CA 91770
Sent via e-mail
Subject: Assignment of General Plan Contract
Dear Mr. Johnson:
P&D Consultants, Inc. agrees to the assignment of the General Plan contract to Hogle-Ireland, Inc. subject to
payment prior to the transfer being completed of all outstanding billed and unbilled costs incurred to date. This
amounts to an outstanding $18,748.41 invoice plus unbilled costs of approximately $11,505 which will be
submitted to the City in the next few days.
I can be reached by telephone at 714-835-4447 or e-mail at Warren. SDraaue(cDtcb.aecom.com if you have any
questions or need additional information.
Sincerely,
V10A W ~ 4f (f- _
Warren Sprague
Vice President
r 0
Hogle-Ireland, Inc. offers professional land planning consulting services with staff that
has extensive experience in the public and private development community. Our team
provides innovative planning and development services to enhance the quality of life and
create enjoyable places. We acknowledge a community's history, build on the present,
and strategize for the future.
The corporate office is located in the City of Irvine with additional full-service offices in
the Cities of Riverside and Palm Springs. Hogle-Ireland is a California Corporation and
has remained in good financial standing since the business was established in January
1988. There are more than 80 employees assigned to the three offices and the company
continues to grow.
The firm is uniquely qualified to assist with any planning effort because of the
background and professional experience of the partners and staff. Many members of the
firm bring wide and varied experience as Community Development Directors for
California cities. In addition, the senior level personnel have served in managerial
positions in Planning Departments, Redevelopment Agencies, Public Works
Departments, Building Departments or Housing Authorities. Hogle-Ireland staff clearly
understands city planning processes.
The Hogle-Ireland team can address virtually any type of planning or community
development project a client may have. Hogle-Ireland has a high level of expertise and
experience in working with County staff and regulatory/discretionary processes. Hogle-
Ireland's corporate expertise and knowledge is used in the development of General Plans,
Specific Plans, Zoning Ordinances and other documents for public agency review and
approval. The company prides itself on delivering high quality products as expected and
requested by the client, with delivery on time and within budget.
• RESUME 11
LISA A. BROWNFIELD
Senior Project Manager
EDUCATION
Ms. Brownfield has more than 15 years of experience in private sector planning
M A., Urban Planning, University of
and over five years of public sector planning. Her 18 years of project
California, Los Angeles, 1988
management experience includes leading large consultant teams and city staff;
B S , Urban Planning, California State
Polytechnic University, Pomona. 1983
formulating, monitoring, and ensuring compliance with project budgets and
schedules; ensuring all technical and presentation materials and products are of
AFFILIATIONS
the highest quality; envision, creating, and facilitating significant public
American Institute of Certified Planners,
outreach programs; and presenting technical concepts, plans, and managerial
1990
reports to decision-makers, members of the public, and related professionals. In
Amercan Planning Association
addition to project management expertise, Ms. Brownfield has a diverse
technical experience. She has prepared all mandatory and many optional
HONORS ; AWARDS
elements of general plans; prepared industrial, commercial, and recreation
American Planning Association
oriented specific plans; conducted special land use, housing, and circulation
California Chapter. Outstanding
studies; reviewed and amended zoning and development codes; and conducted
Achievement for Large Junsdiction
and prepared many environmental reviews and analyses.
Planning Effort, City of Los Angeles
General Plan Framework
PROJECT EXPERIENCE
Staff Services for the General Plan Update, Zoning Code Revision, and
Associated EIR, Azusa, CA
Lead Staff Services
CLIENT: City of Azusa, CA
Throughout the innovative General Plan Update, Zoning Code Revision, and
EIR project, Ms. Brownfield provided lead staff services to the City of Azusa. In
this role, Ms. Brownfield was charged with budget and schedule creation,
adherence, and enforcement; consultant, other City staff, City Attorney, and
Citv Council liaison; planning and environmental documents and plan
preparation, review, and distribution; public education program design and
implementation including workshops, video and cable broadcast shows;
shepherding plans and documents through the public hearing process including
preparing staff reports, conducting decision makers conferences, preparing and
presenting projects, and responding to comments.
Gateway to the American Dream General Plan, Azusa, CA
Project Manager and Lead General Plan Element Preparer
CLIENT: City of Azusa, CA
Project Manager and the Lead General Plan Element Preparer for an innovative
"out of the box" general plan focusing on revitalization strategies to transform
an older suburban city while maintaining its small-town charm; enhancing and
maintaining the strongest neighborhoods; enhancing and protecting local
canyons, foothills, and river; encouraging economic and neighborhood
development through the use of New Urbanism concepts such as transit-
oriented development, mixed-use corridors and districts, walkable
neighborhoods, and a fully integrated pedestrian, transit, and automobile
circulation system. Not only are the policies and programs exceptional, but the
public outreach was thorough, extensive, and exhaustive. More than 30 public
meetings and workshops were convened for this plan. Rather than conducting
an advisory committee with a select group of interested stakeholders, the City
wanted to reach those who would have been too busv or uninterested to come
to a community meeting as well as those who have a "civic interest. As a result, a
"citizens' congress" was created, with more than 700 different residents,
business owners, property owners, and stakeholders participating. Ultimately, a
core group of 115 people participated in every event. The public meetings
included "visioning light" events, intensive two-day visioning workshops,
neighborhood meetings discussing visions/opportunities/constraints and plan
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LISA A. BROWNFIELD impacts specific to that neighborhood, and educational and guest speaker
seminars. Workshops were taped and edited for informational pieces appearing
on the local cable station and for library distribution. Written materials included
"state-of-the-city" and general plan summary booklets, newsletters, and flyers
that were distributed to each home and business in the city. All written
materials were prepared in both English and Spanish, and all workshops were
conducted in both languages. (For a more thorough description of the outreach
process, please see below.) The consultant team included planners,
transportation planners, economists, urban designers, archeologists, biologists,
geologists, air quality specialists, and noise specialists.
Huntington Beach General Plan Update, Huntington Beach, CA
Project Manager
CLIENT: City of Huntington Beach, CA
The City rewrote its general plan with this update, which focused on
maintaining and preserving neighborhoods, creating commercial nodes or
districts that promote commercial revitalization, managing growth and
coordinating it with public service provision, enhancing tourist destinations and
creating their "sense of place," and encouraging economic development. The
consultant team included planners, transportation engineers, biologists, water
quality specialists, air quality and noise specialists, and economists. Prepared
technical analyses and element policies and programs, and conducted public
outreach sessions.
Westlake Village General Plan Update, Westlake Village, CA
Project Manager and Primary Policy Preparer
CLIENT: City of Westlake Village, CA
Project Manager and Primary Policy Preparer for this general plan update. The
original general plan emphasized planning for growth and development as it
was adopted when Westlake Village was beginning to be developed. The
update focused on policies that assist with the transition from a developing
community to a city that maintains and strengthens the existing neighborhoods,
expands and enhances its commercial and research/ development base,
continues to provide excellent community services, and preserves the
surrounding open space and recreational areas. The general plan update public
participation process included visioning and alternative evaluation workshops,
and a general plan advisory committee comprised of residents, business owners,
and stakeholders. The consultant team included planners, biologists, and
transportation planners.
Citizens' Congress, City of Azusa General Plan, Azusa, CA
Project Manager, Technical Writer and Editor, Meeting Facilitator, and
Visual Recorder
CLIENT: Cite of Azusa, CA
Project Manager, Technical Writer and Editor, Meeting Facilitator, and visual
Recorder for all meetings and events for this general plan. Rather than
conducting an advisory committee with a select group of interested
stakeholders, the City of Azusa sought to reach those who would have been too
busy or uninterested to come to a community meeting as well as those who
have a civic interest. As a result, a "citizens' congress" was created with a
number of events targeted to draw people off the street as well as more
traditional events. Throughout the process, some 30 events were convened and
attended by 700 different residents, business owners, property owners, and
stakeholders. Ultimately, a core group of 115 people participated in every event.
The public meetings included "visioning light" events, intensive two-day
visioning workshops, summary neighborhood meetings, and educational and
guest speaker seminars. "Visioning light" events were festivals held during
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LISA A. BROWNFIELD annual three-day carnivals, where thousands of festival-goers were asked about
their neighborhoods, downtown and other commercial areas, and
goods/services provided in the city, the city's physical appearance, recreation
programs and parks/open space opportunities, and the quality of the local
public transit. Three series of meetings were held in each neighborhood to tailor
opportunities and issues identification, alternative selection, and plan impacts
specific to that neighborhood. Larger city-wide meetings were held to continue
the visioning discussions, alternatives selection, "big ideas" or controversial
issues discussion, and the final plan. The citywide events usually included
nationally known speakers, music groups/bands, door prizes and/or raffles,
and food. The festivals, workshops, speakers series, and meetings were taped
and edited into five to ten minute DVD broadcast on cable and distributed in
the local library and through community groups. "State-of-the-City" summary
booklets, colorful general plan summary booklets, newsletters, and fliers were
printed in both English and Spanish and distributed to each household and
business. All workshops were conducted in English with real-time translation
into Spanish via headphones.
Santa Monica Housing Element Update, Santa Monica, CA
Planner
CLIENT: City of Santa Monica, CA
Planner for this updated housing element, the first to link housing fund
contributions with noncommercial development and address renter issues, It
continued to address housing stock condition issues and complied with revised
state requirements
Chino Housing Element, Chino, CA
Planner
CLIENT: City of Chino, CA
Ms. Brownfield was the Planner for this housing element update. As a
community transitioning from a semi-rural to a suburban character, this
housing element balanced the need for affordable housing with the
development pressure for market rate housing. It also established policy for
maintaining existing stock primarily housing dairy workers and their families.
Santa Maria Land Use and Circulation Elements, Santa Maria, CA
Planner
CLIENT: City of Santa Maria, CA
Planner for the City of Santa Maria's land use and circulation elements, which
balanced the City's desire for physical and economic growth while preserving
an agriculture buffer through the use of commercial and industrial
districts/ nodes, urban limit lines, and neighborhood development and
maintenance guidelines. It coordinated circulation infrastructure and other
public service provision with the land use designations and development.
Monrovia Nursery Specific Plan, Azusa, CA
Project Manager and Design Team Liaison
CLIENT: City of Azusa, CA
Project Manager and Design Team Liaison, assisting with team selection,
conducting site tours, coordinating and facilitating public workshops,
performing site planning, and editing this specific plan. As a result of a
referendum to a previous project, the City of Azusa and the property owner
embarked on a comprehensive public outreach program for the planning of a
5,000 acre property located in the San Gabriel Mountains foothills. The City
solicited proposals from local and national planning and urban design firms,
ultimately selecting four teams to enter into a design competition. The selected
teams participated in a City-sponsored charrette, where the first day comprised
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LISA A. BROWNFIELD of stakeholders/residents/ decision-makers/resource meetings, and a guided
tour of the city and site. On the second day, the city conducted a city-wide
visions meeting where local residents, business owners, and adjacent
jurisdictions discussed their goals and aspirations for the site. At this meeting,
the five guiding principles were established. The design teams then took the
technical and workshop information and the guiding principles back to their
offices to develop a plan. In four weeks, the City sponsored a day-long forum
where the four teams presented their plans and participants evaluated how well
the plan complied with the guiding principles, identifying what they
liked/disliked about the plans. Based on the public input and City/property
owner needs, the final team was selected. The final team then met with the City
and the property owner over the next ten weeks, refining the plan to incorporate
all the "good" ideas from the four teams' designs. A final half-day workshop
Sphere of Influence Specific Plan, Ontario, CA
Project Manager
CLIENT: Cit\, of Ontario, CA
Project Manager for a multi-disciplinary team (planners, civil engineers,
economists, infrastructure economists, transportation planners, biologist, airport
planners, and dairy industry experts) that created a comprehensive general plan
and environmental impact report for the City of Ontario's 8,200-acre Sphere of
Influence. The plan provided guidance for the orderly conversion of existing
dairy land to a community of neighborhoods based on walkability and a
balance of land uses. It also provided for the development of a series of
residential villages, high density mixed-use centers, a town center, and business
parks linked by a community-wide greenways network, a regional park, a lake,
and other open space amenities. Each neighborhood contains a variety of
housing types oriented around a mixed-use center containing local retail and
services, public facilities, higher density housing, schools, and parks. The plan
established a framework of land use organizing and design principles, core
transportation and utility infrastructure plans, and environmental resource
management policies that serve as the foundation for subsequent specific plans.
It also prescribed subsequent actions for site development planning,
infrastructure improvements and financing, and annexation. Public
participation included visioning workshops, alternatives workshops, and a 30-
member advisory committee composed of residents, businesses, property
owners, and public agency or service representatives.
Moonridge Corridor Specific Plan, Big Bear Lake, CA
Project Manager
CLIENT: City of Big Bear, CA
Project Manager for the Moonridge Corridor Specific Plan. Historically, the Big
Bear Lake community had turned its back on one of its most valuable resources,
the lake. Industrial development occurred on its southeastern edge while the
Bear Mountain ski resort developed nearby. The Moonridge Corridor Specific
Plan encouraged the transition of the lakefront from a hodge podge of industrial
type uses to restaurants, shops, and overnight accommodations. It then linked
the lake to the ski resort by extending the tourist overnight accommodation uses
and other residential uses up the corridor to the resort area while preserving a
lovely meadow, golf course, and zoo. Conducted technical analyses, created the
specific plan components, and prepared the plan document while playing an
active design role in an intensive three-day charrette. During the charrette, the
team (consisting of planners, urban/resort designers, traffic engineers,
economists, and City staff) consulted with local stakeholders and experts at
various stages of the design process including site tours, visioning, alternatives
review/ selection, and final plan.
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LISA A. BROWNFIELD
Magnolia Boulevard Development Guidelines, Burbank, CA
Project Manager
CLIENT: City of Burbank, CA
Project Manager for the Magnolia Boulevard Development Guidelines. The
Magnolia Boulevard project established design and development guidelines to
maintain and enhance this neighborhood's commercial area's economic vitality
and improve its physical appearance. The guidelines established public right-of-
way improvements (sidewalks, street furniture, curb cuts/driveways, traffic
calming, landscaping), retro-fit design suggestions (awnings, window and door
transparency, signage), and new development standards (building siting and
orientation, architecture characteristics, parking location). Prepared the
development guidelines document and facilitated the public participation
workshops.
Agoura Road Development Guidelines, Agoura Hills, CA
Project Manager
CLIENT: City of Agoura Hills, CA
Project Manager for the Agoura Road project, which established design and
development guidelines to create a "sense of place" along the Agoura Road
corridor and at the Agoura Road/Kanan Road intersection, one of the city's
main crossroads. The guidelines specify public streetscape improvements
(pedestrian plazas, sidewalk and paving treatments, landscaping, street
furniture, lighting, and signage), identify building siting and parking location
criteria, establish architectural guidelines, and identify methods to retro-fit
existing sites and buildings in compliance with the new standards. Prepared the
development guidelines document and was the key contact with the city and
project team.
Riverwalk Circulation Study, New York City, New York
Planner
CLIENT: City of New York, NY
Planner providing traffic engineering and planning technical analyses for a
mixed-use development (residential, restaurants/shops, offices, boat marina)
built on a floating platform in the Hudson River attaching to Manhattan. The
technical analyses included pedestrian and vehicular circulation layout;
pedestrian, subway and bus user, and vehicular level of service and capacity
analyses; parking analyses; and federal environmental analyses and
documentation.
Housing Capacity Assessment, Burbank, CA
Project Manager
CLIENT: City of Burbank, CA
Project Manager providing technical expertise to a team of housing and land use
planners analyzing the potential housing capacity under the existing zoning and
then recommending general plan and zoning changes to align housing capacity
with the City's vision and preference.
Neighborhood Improvement Program, Glendale, CA
Project Manager, Technical Advisor, and Community Participation
Planner and Facilitator
CLIENT: Cih, of Glendale, CA
Project Manager, Technical Advisor, and Community Participation Planner and
Facilitator for this program. A series of neighborhood improvement techniques
and programs was identified, analyzed, and compiled into a "tool box" or a "kit
of parts" to be used by individual neighborhoods for addressing pressing
neighborhood issues and needs. Tools addressed health, safety, traffic, code
E
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LISA A. BROWNFIELD enforcement, building/ property maintenance, land use, and education issues,
and included traffic calming techniques, beautification and property
maintenance techniques, safety procedures, education outreach, health
maintenance and outreach programs, and others.
Development Code, Azusa, CA
Project Manager and Technical Consultant
CLIENT: City of Azusa, CA
Project Manager and Technical Consultant for Azusa's new development code.
The development code rewrote the city's antiquated Euclidian code into a
hybrid transect code. The new development code establishes different
development standards and list of uses for each neighborhood, corridor, and
district. For example, in pedestrian-oriented corridors and districts, the code
encouraged and, in some cases, mandated that buildings be brought forward to
the property line, and permitted uses that facilitated pedestrian activity. In other
corridors or districts where pedestrian activity is not as paramount, the
buildings could be set back, and the design guidelines/ permitted uses were
applicable to the existing and future character and use. The development code
guidelines and standards permitted flexibility for new projects while ensuring
compatibility with the surrounding neighborhood, district, and corridor. It
included architectural guidelines and siting standards, and streamlined project
review and applicant requirements.
Mixed Use Ordinance, Los Angeles, CA
Planner
CLIENT: City of Los Angeles, CA
Planner, prepared the City of Los Angeles' first mixed-use ordinance. As part of
the ordinance, a team of planners, architects, and economists determined
building design characteristics including height, floor area ratio, setbacks,
parking requirements, open space requirements, and use ratio to determine
economically viable mixed-use standards for various areas and corridors
throughout Los Angeles. Based on the analysis, the mixed-use ordinance
established different guidelines and standards for the different regions and
locations for mixed use.
General Plan EIR, Huntington Beach, CA
Project Manager and Technical Writer
CLIENT: City of Huntington Beach, CA
Project Manager and Technical Writer for many of the environmental analyses
of the comprehensive Master EIR for the Huntington Beach General Plan. The
general plan was prepared as a self-mitigating plan, where the environmental
impacts associated with the plan were primarily mitigated through plan policy
change. However, some impacts remained regarding traffic and air quality.
General Plan EIR, Westlake Village, CA
Project Manager
CLIENT: City of Westlake Village, CA
Project Manager for the comprehensive Master EIR prepared for the Westlake
Village General Plan. As project manager for both, ensured that the plan was
self-mitigating. However, a mitigation monitoring plan and a statement of
overriding considerations were prepared for air quality impacts.
Sphere of Influence Specific Plan EIR, Ontario, CA
Project Manager
CLIENT: City of Ontario, CA
Project Manager for the Sphere of Influence Specific Plan, using significant
knowledge of the plan and its potential impacts to prepare the housing, land
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LISA A. BROWNFIELD use, population, and other technical impact analyses required for an EIR.
Staff Services for the Rosedale Residential Development Project,
Azusa, CA
Staff Services
CLIENT: City of Azusa, CA
Nis. Brownfield provided the City of Azusa planning staff services for a very
contentious development project known as the Rosedale Development. As staff,
Nis. Brownfield analyzed site and specific plans; provided third party review of
the EIR; reviewed/commented/edited technical documents including
circulation studies, environmental hazards, cost/ benefit analysis; participated in
Development Agreements negotiation; facilitated and participated in project
mediation between City team members and developer team; conducted public
outreach sessions regarding site design and project issues; prepared and
presented staff reports to decision makers and public.
Staff Services for the Monrovia Nursery Mixed Use Project, Azusa, CA
Staff Services
CLIENT: Citv of Azusa, CA
Ms. Brownfield was an original and integral project manager for this innovative
public/ private joint planning venture. Ms. Brownfield advised Planning
Commissions and other commissions, City Council, and senior administration
staff regarding public/private joint venture; conducted national research and
prepared list of Request for Proposal recipients; wrote Request for Proposal;
coordinated proposal review team consisting of local residents/ business
interests, land owner, land owner's planning team, and City staff; negotiated
design team selection; designed and facilitated significant public outreach
process including 2-day design charrettes, city-wide plan evaluation workshops,
city-wide final plan approval workshop; participated in project design team
sessions; reviewed and edited specific plan documents; reviewed and
commented on environmental review documents; conducted public education
programs regarding "walkable" communities, and New Urbanism concepts;
prepared and presented staff reports and analyses to public and decision
makers; and created and ensured compliance with schedule and budget.
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• RESUME 1 1
DIANA M. GONZALEZ
Associate
EDUCATION
Ms. Gonzalez's primary responsibilities include the preparation of general plans
M A , Urban Planning, University of
California, Los Angeles, 2001
and long-range planning studies, housing plans and programs, and
, Political Science and Communication
B.A
environmental documents. She also provides graphic and geographic
Studies. University of California. Los
information system (GIS) mapping for a variety of reports and plans. Ms.
Angeles. 1996
Gonzalez produced all the mapping, demographic, and spatial analysis for
several large scale housing projects, including the Analysis of impediments (AI)
AFFILIATIONS
to Fair Housing Choice for Los Angeles County and San Diego County and the
American Planning Association
Counties Orange and San Diego Consolidated Plans. Planning assignments
have included the Pasadena Sensitive Lands Inventory and Pocket Parks Study,
the City of Rosemead General Plan, City of Lake Forest Consolidated Plan and
Analysis of Impediments to Fair Housing Choice, and City of La Puente General
Plan. Ms. Gonzalez is working on the comprehensive updates to the Torrance
and Hemet General Plans and on the update to the Land Use and Circulation
Elements for the City of Colton. Ms. Gonzalez has extensive experience
digitizing maps and developing databases for use in mapping a variety of
reports and plans, using ArcGIS and ArcView. She uses her technical skills in
database management, statistics and demographics, and spatial analysis, in
tandem with the geographical software to create the necessary analysis and
mapping for the reports EDAW prepares. She has also participated in several
housing studies involving spatial and demographic analysis for such cities as
Los Angeles, Pismo Beach, Sunnyvale, Porterville, and Bellflower, and the
counties of Orange, Los Angeles, and San Diego. Ms Gonzalez also has
experience development website for public outreach purposes.
PROJECT EXPERIENCE
Lake Forest 2005-2010 Consolidated Plan, Lake Forest, CA
Planner
CLIENT: Citv of Lake Forest
Project Manager for Lake Forest's consolidated plan, which addressed the use of
funds and included the following components: 1) community participation; 2)
housing and community needs assessment; and 3) five-year housing and
community development strategic plan.
Lake Forest Al, Lake Forest, CA
Planner
CLIENT: Citv of Lake Forest
Project Manager for the City of Lake Forest Al, which evaluated impediments
existing in the rental and for-sale housing markets which limit equal housing
opportunities for persons of race, ethnicity, gender, or national origin.
Pasadena Sensitive Lands and Pocket Parks Study, Pasadena, CA
Planner
CLIENT: City of Pasadena
Principal Planner for the City of Pasadena Sensitive Lands Inventory and Pocket
Parks Study, which involved background research, database development, and
mapping and analysis of sites that added to Pasadena's extensive open space
and parks resources. Oversaw the extensive field work and data analysis for the
project and wrote the final report.
Al for the County of Los Angeles, Los Angeles, CA
Planner
CLIENT: County of Los Angeles
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DIANA M. GONZALEZ Planner for this update to the County of Los Angeles Al, which assesses
impediments to fair housing choice in the city and provides recommendations
to address these impediments. Completed housing and community
development needs assessment, GIS mapping and analysis, and community
survey database creation and analysis.
La Puente General Plan and Zoning Update, La Puente, CA
Planner
CLIENT: City of La Puente
Principal Planner for this update to the general plan, which comprehensively
addressed issues relating to future growth and the preservation of community
character. Particular issues included improving community design and
character. Prepared several general plan elements for the update, including
circulation, infrastructure, and land use elements.
Rosemead General Plan and Zoning Update, Rosemead, CA
Planner
CLIENT: City of Rosemead
Principal Planner currently working on the general plan process, which includes
community workshops and general plan production. Is preparing several
general plan elements for the update, including economic development, public
safety, land use, and circulation elements.
Montebello General Plan and Zoning Update, Montebello, CA
Planner
CLIENT: City of Montebello
Project Planner assisting on the major components of general plan process,
including community workshops, goals and policies, and general plan
production.
Torrance General Plan Update, Torrance, CA
Planner
CLIENT: City of Torrance
Project Planner currently working on the general plan process, including
community workshops, advisory committee, land use and circulation
alternatives, and general plan production.
Al for San Diego County, San Diego County, CA
Planner
CLIENT: San Diego County
Planner for this update to the San Diego County Al, which assesses
impediments to fair housing choice in the city and provides recommendations
to address these impediments. Completed housing and community
development needs assessment, GIS mapping and analysis, and community
survey database creation and analysis.
San Gabriel Valley COG General Plan Digital Map, San Gabriel Valley
Council of Governments, San Gabriel Valley, CA
Planner
CLIENT: SGVCOG
Planner who assisted in the preparation of the project report and GIS data, as
well as preparation of GIS mapping and analysis associated with the project.
The San Gabriel Valley Council of Governments is responsible for periodic
updates to a GIS-based general plan map for 30 cities and several
unincorporated areas in the San Gabriel Valley. The digital general plan map
was used as input for the Southern California Association of Governments
transportation model prior to preparation of the Regional Transportation Plan.
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DIANA M. GONZALEZ
County of Santa Clara Consolidated Plan, Santa Clara County, CA
Planner
CLIENT: Santa Clara County
Planner, part of team hired by a consortium of Santa Clara County jurisdictions
to assist in updating their 2005-2010 consolidated plans. Digitized maps and
developed databases for use in mapping a variety of reports and plans, using
ArcGIS and ArcView. Used technical skills in database management, statistics
and demographics, and spatial analysis, in tandem with the geographical
software to create the report's analysis and mapping.
Alhambra Consolidated Plan, Alhambra, CA
Planner
CLIENT: City of Alhambra
Planner who digitized maps and developed databases for use in mapping a
variety of reports and plans, using ArcGIS and ArcView. Used technical skills in
database management, statistics and demographics, and spatial analysis, in
tandem with the geographical software to create the report's analysis and
mapping.
Alhambra Al, Alhambra, CA
Planner
CLIENT: City of Alhambra
Planner %,,-ho prepared the Analysis of Impediments (AI) to Fair Housing Choice
for the City of Alhambra. The Al is required by HUD as part of the City's CDBG
program to further fair housing choice. Digitized maps and developed
databases for use in mapping a variety of reports and plans, using ArcGIS and
ArcView. Used technical skills in database management, statistics and
demographics, and spatial analysis, in tandem with the geographical software
to create the report's analysis and mapping.
Compton Consolidated Plan, Compton, CA
Planner
CLIENT: City of Compton
Planner who prepared the five-year consolidated plan and for the use of CDBG
and HOME funds for the City of Compton. Digitized maps and developed
databases for use in mapping a variety of reports and plans, using ArcGIS and
ArcView. Used technical skills in database management, statistics and
demographics, and spatial analysis, in tandem with the geographical software
to create the report's analysis and mapping.
Compton Al, Compton, CA
Planner
CLIENT: City of Compton
Planner who digitized maps and developed databases for use in mapping a
variety of reports and plans, using ArcGIS and ArcView. Used technical skills in
database management, statistics and demographics, and spatial analysis, in
tandem with the geographical software to create the report's analysis and
mapping.
Sunnyvale Consolidated Plan, Sunnyvale, CA
Planner
CLIENT: City of Sunnyvale
Planner who helped prepare an updated consolidated plan for the City of
Sunnyvale, covering the planning period 2005-2010. Digitized maps and
developed databases for use in mapping a variety of reports and plans, using
ArcGIS and ArcView. Used skills in database management, statistics and
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DIANA M. GONZALEZ demographics, and spatial analysis, in tandem with the geographical software
to create the report's analysis and mapping.
County of Orange Consolidated Plan, Orange County, CA
Planner
CLIENT: Orange County
Planner who completed the community profile for the document and digitized
maps and developed databases for use in mapping a variety of reports and
plans, using ArcGIS and ArcView. Used technical skills in database
management, statistics and demographics, and spatial analysis, in tandem with
the geographical software to create the report's analysis and mapping.
Bellflower Al, Bellflower, CA
Planner
CLIENT: City of Bellflower
Planner who digitized maps and developed databases for use in mapping a
variety of reports and plans, using ArcGIS and ArcView. Used technical skills in
database management, statistics and demographics, and spatial analysis.
Los Angeles City Al, Los Angeles, Ca
Planner
CLIENT: Citv of Los Angeles
Planner and part of EDAW team retained by the City of Los Angeles Housing
Department to conduct an Al, which examined conditions in the private and
public sectors that may impede a person's equal access to housing
opportunities. As part of the analysis, eight community meetings and a fair
housing survey were conducted to gauge the extent of housing discrimination
in the City. Digitized maps and developed databases for use in mapping a
variety of reports and plans, using ArcG1S and ArcView. Used technical skills in
database management, statistics and demographics, and spatial analysis, in
tandem with the geographical software to create the report's analysis and
mapping.
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LAURA STETSON, AICP
Principal
EDUCATION
Ms. Stetson has served as project manager on general plans and zoning codes
B S . Stanford University, 1983
for diverse cities throughout California. In this capacity, she has worked with
Graduate Coursework
advisory committees, commissions, and councils to develop long-range goals,
Public Administration
policies, and programs, and to craft the regulatory tools to implement those
American University
programs. She has conducted background research for planning, written plan
elements, coordinated preparation of plans and related environmental
AFFILIATIONS
documentation, and presented recommendations to decision-making bodies.
American Planning Association
American Institute of Certified Planners
PROJECT EXPERIENCE -GENERAL PLANS
Riverside General Plan, Zoning Code, Subdivision Code, and Citywide
Design Guidelines
Managing Principal
CLIENT: Citv of Riverside
As the oldest city in Riverside County, the City of Riverside has rich, proud
history. This community of 250,000 residents was founded as a citrus growing
center in the late 1800s, and the City today displays the architecture of
Riverside's early period and the styles of the 20th century through present
times. Riverside has experienced constant, steady growth since its founding and
has always sought to balance business growth with the explosive demand for
housing. As the City entered the first decade of the 21st century, the decision
was made to comprehensively address growth and City character through the
City's key land use regulatory toots: the General Plan, the zoning ordinance, the
subdivision ordinance, and citywide Design Guidelines. The firm, leading a team
of specialists, was selected to work with Riverside to prepare all of these
documents, as well as a Program EIR. The program involved working with
many community groups to affirm direction defined through a prior visioning
process and economic strategy study.
Claremont General Plan
Managing Principal
CLIENT: City of Claremont
The City of Claremont, with a population of 35,000, stands as truly one of the
most unique communities in Los Angeles County. Founded in the late 1800s as
a railroad stop, Claremont embraced early the concepts of forward-thinking,
rationale town planning. The grid street pattern, convenient rail service,
walkable Village Center, abundant parks, and tree-tined streets evident today
reflect the City's beginnings. The world-renowned cluster of Claremont Colleges
attracts a highly educated and politically active demographic that participates at
all levels in the community. In 2004, the City chose CBA to continue the town's
history of good planning through preparation of a comprehensive General Plan
update, the first since 1981. To help Claremont residents craft a vision for the
first decades of the twenty-first century, EDAW and its partner, Moore Iacofano
Goltsman, led a multi-layered public involvement program, including working
with a 100+ member General Plan Committee with topic-oriented
subcommittees. Key ideas embodied in the General Plan included preservation
of hillside areas for scenic qualities and recreation, creating new opportunities
for affordable housing, strengthening relationships between the City and the
Claremont Colleges, and ensuring that Claremont sustains those qualities that
have attracted people to the community for over 100 years.
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LAURA STETSON, AICP Manhattan Beach General Plan
Managing Principal
CLIENT: City of Manhattan Beach
Manhattan Beach last comprehensively revised its general plan in the mid-
1980s, with the assistance of EDAW. City officials again retained EDAW in 2001
to update the plan to respond to current community concerns and needs,
particularly neighborhood character and traffic issues. EDAW worked with a
General Plan Advisory Committee and Neighborhood Traffic Committee to
understand community goals.
Baldwin Park General Plan and Zoning Code
Project Manager
CLIENT: City of Baldwin Park
Baldwin Park, a 6.8-square-mile city with 73,500 residents, initiated a series of
community enhancement programs focused on improving community image
and enhancing the City's tax base. To ensure that these efforts were coordinated
with recommendations contained in the general plan, the city council
authorized a comprehensive update of the general plan. The program focused
on economic development and creation of a revitalized downtown to establish a
vibrant community center and to enhance the 1-10 corridor. EDAW directed a
team of professionals working together to create a new general plan for Baldwin
Park to serve as a development guide and redevelopment marketing tool.
As a follow up program, our staff crafted a new zoning code, with
accompanying design guidelines, to implement the Plan (see discussion below).
Brea General Plan and Hillside Zoning Regulations
Project Manager
CLIENT: City of Brea
Brea is a city of 37,000 residents nestled against the Puente Hills at the junction
of Orange, Los Angeles, and San Bernardino counties. A significant policy
discussed and of intense interest to the entire community was: "How should the
City balance local and regional growth pressures with its desire to protect the
hillside resources important to the community?" To address this issue and
related questions about the future direction of Brea, city officials retained
EDAW and a team of specialists to help the community express a long-tern
vision for Brea. Through a series of innovative public outreach forums,
community goals were re-defined. In addition, the revised General Plan also
addressed traditional planning issues, as well as "Livable Community" goals.
The Brea General Plan was awarded the 2004 California Chapter APA award for
Comprehensive Planning-Small jurisdiction.
Following adoption of the General Plan, our staff was retained to develop new
hillside zoning regulations.
Monterey Park General Plan
Project Manager
CLIENT: City of Monterey Park
Monterey Park, in the heart of the San Gabriel Valley, is an area experiencing
substantial growth pressure to meet both regional housing demand and
associated business growth. City officials undertook a comprehensive general
plan amendment to identify and pursue opportunities for growth of most
benefit to the community. In particular, EDAW worked with staff and the
General Plan Update Committee to establish new mixed-use districts in
downtown and along key corridors. The plan update also incorporated new
urban design guidelines and an action plan for economic development.
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RESUME 1 3
LAURA STETSON, AICP PROJECT EXPERIENCE - SPECIFIC PLANS AND ZONING ORDINANCES
Santa Ana Civic Center Walk Specific Plan
Principal
CLIENT: The Olson Company
The Olson Company proposes to revitalize a residential neighborhood near the
Santa Ana Civic Center through construction of new homes. To further enhance
the area, the City, will work with CBA and the Olson Company to define
additional improvements, including streetscape treatment, modified circulation
patterns and neighborhood design guidelines. CBA will prepare a specific plan
to outline revitalization goals and strategies.
Yucaipa 1-10 Corridor Specific Plan
Principal
CLIENT: City of Yucaipa
The firm was retained to assist the City of Yucaipa prepare a specific plan for
approximately 1,229 acres of mostly undeveloped land located on both sides of
Interstate 10. The objective is to determine the highest and best use of the
property based on market conditions and environmental constraints, and to
develop conceptual site designs. The process involved a collaborative effort
with a specific Plan Advisory Committee, property owners, and City policy-
makers. The outcome was a plan that is compelling, inspirational, and feasible.
Baldwin Park Zoning Ordinance
Project Manager/Principal
CLIENT: City of Baldwin Park
Baldwin Park, a city of 75,000 residents in the San Gabriel Valley, adopted a
comprehensively updated General Plan in 2002 (working with our staff). To
ensure implementation of key Plan policies regarding new development, the
City retained the firm to overhaul the City's zoning ordinance, which had not
been rewritten in over 40 years. Project objectives, in addition to accomplishing
general plan/zoning consistency, include streamlining administrative
procedures, addressing modem land uses, encouraging quality development,
and creating a code that is unambiguous and easy to use. The program also
involved developing design guidelines, adopted separate from the code, to
improve the appearance of business districts and residential neighborhoods.
Belmont Shore Zoning and Parking Study
Principal
CLIENT: City of Long Beach
The popular Belmont Shore area of Long Beach contains a variety of retail shops
and restaurants that serve both the local community and beach visitors. In
recent years, an increase in restaurant uses has resulted in over-demands on
available parking. Long Beach's zoning regulations generously allow non-
conforming parking to be "grandfathered" for new uses, and the restaurants
have higher parking demand than the old retail uses they are replacing. In
cooperation with Meyer, Mohaddes Associates, we developed new zoning,
parking, and related regulations aimed toward minimizing parking impacts in
the Belmont Shore area.
PROJECT EXPERIENCE - CEQA DOCUMENTATION
Raymond Theater EIR
Project Manager
CLIENT: City of Pasadena
In 2000-01, we worked with the City of Pasadena to prepare an EIR for the
adaptive reuse of the Raymond Theater, a historic structure located within Old
0 RESUME 1 4
LAURA STETSON, AICP Pasadena on Raymond Avenue. The City Council approved a plan that included
apartments and retail space, including retail space within the balcony area and
the theater auditorium area. In 2004, the property owner submitted revised
project plans that eliminated the balcony and auditorium retail uses in favor of
additional residential units. To comply with the City's light and air
requirements for residential uses, the plans called for skylights in the
auditorium ceiling. EDAW, together with the historic resource consultant San
Buenaventura Research Associates, was retained to assess whether the changed
project and its associated impacts were addressed in the prior EIR. EDAW
prepared consistency findings to document that no new impacts requiring
additional mitigation would result.
Los Angeles County General Plan EIR
Principal
CLIENT: County of Los Angeles
\Is. Stetson is currently serving in this role for preparation of an EIR which
addresses the first comprehensive update of the Los Angeles County General
Plan in 25 years. The general plan amendment largely involves refinements to
the plan to reflect more complete land use information, although the most
significant proposed change involves substantially altering the scope of
significant ecological areas countywide. Other notable amendments include
road segment deletions from the master circulation plan. Given the scope of the
proposed amendments across the 2,649-square-mile county, a Program EIR is
being prepared. This unique and complex program requires meaningful
outreach to public agencies and the general public to understand their concerns,
developing scientifically meaningful thresholds of significance, and carefully
addressing water supply issues in light of recent state legislation.
Rosedale EIR
Project Manager
CLIENT: City of Azusa
In August of 1997, our staff completed a Draft EIR for the Rosedale Specific Plan,
a master-planned residential community in Azusa. The DEIR identified several
unavoidable significant impacts associated with the proposed project. In response
to the DEIR findings and growing public opposition to the development proposal,
the applicant revised the project to reduce overall density and to better respond to
community concerns. Ultimately, the project was subject to voter referendum, a
process which resulted in a design competition for the site and a new EIR.