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CC - Item 4C - Conference and Exposition - San Jose - September - 16-18, 2009ROSEMEAD CITY COUNCIL STAFF REPORT TO: THE HONORABLE MAYOR AND CITY COUNCIL FROM: JEFF ALLRED, CITY MANAGE DATE: AUGUST 11, 2009 SUBJECT: LEAGUE OF CALIFORNIA CITIES 2009 ANNUAL CONFERENCE AND EXPOSITION - SAN JOSE - SEPTEMBER 16-18, 2009 SUMMARY Attached for your review is information regarding the League of California Cities 2009 Annual Conference and Exposition, set to take place September 16-18, 2009, in San Jose. Staff Recommendation Staff recommends that the City Council authorize any Council Member, the City Attorney, the City Manager, or a staff designee to attend the event at City expense. ANALYSIS Conference sessions will include: City Council & Department Heads Roles and Responsibilities; City Finances; Economic Development & New Opportunities for Revenue, Housing Issues; Public Safety; Environmental Quality and more. FINANCIAL REVIEW Expenses for this conference is included in the 2009-10 Budget. PUBLIC NOTICE PROCESS This item has been noticed through the regular agenda notification process. Submitted by: Jan Saavedra Executive Assistant Attachment A: Conference Brochure ITEM NO. APPROVED FOR CITY COUNCIL AGENDA: SEPTEMBER 16-18, 2009 L LEAGUE CITIES strong cities Jc~~ • Strong ration strong cities • strong state • strong nation )A'. j,,SE I&OIN V E N I I C N `E%TE.R, SEPTEMBER ;h , _J i9 A NOTE FROM THE PRESIDENT I have been proud to represent the League and California cities this year. We worked together, as local officials, city departments, and League staff, to keep local governments strong and ensure that our messages are heard. It's been a challenging year for JUDY MITCHELL California's 480 cities and our state. The weakened economy has required almost all cf our cities to make tough choices. During this difficult time, we've seen that working together through the League is crucial to our efforts to protect our local funds, foster local economic development, and protect the ability of our cities to make our own decisions about local needs and priorities. Working through the League, cities were able to emerge from the very difficult December-February state budget process with their revenues largely intact. We led the way in producing timely, comprehensive information on how our cities could access the federal stimulus funds we need for housing, transportation, public safety, the environment, energy assistance and broadband access. Funding from the 2006 Infrastructure Bonds is generating local jobs and rebuilding our local streets and roads. California cities are taking the lead on climate change and implementing strategies to reduce their greenhouse gas emissions and promote efficiency. We are working on water issues that are crucial to the well being of our state. We have also been active on coastal issues. Protecting local land use authority and retaining local revenues for local services remain top priorities. Our hard work and success at the local level continues to enhance our communities and we need your involvement to preserve our "Strong Cities - Strong State - Strong Nation." In these tight economic times, please make the sometimes difficult but valuable decision to join us at the Annual Conference. It will benefit each of you personally; it will enhance your city, and will contribute to the future of California. Judy Mitchell, President, League of California Cities Mayor, City of Rolling Hills Estates MAYOR'S WELCOME Dear Friends, As Mayor of the City of San Jose, it is my privilege to welcome our distinguished guests to the San Jose McEnery Convention Center for the League of California Cities Annual Conference & Expo. The theme of this year's CHUCK REED conference, "Strong Cities. Strong State, Strong Nation," reflects how closely our state and national interests are impacted by the collective vitality of our cities. I look forward to joining together to help address mutual concerns within our communities while working towards a more vibrant future. My appreciation goes out to the League of California Cities for their continued work in supporting local efforts and ensuring government accountability on the state and federal level. I hope that everyone has a pleasant and productive experience in San Jose. Sincerely, LEAGUE OF CALIFORNIA CITIES 2009 ANNUAL CONFERENCE & EXPO Chuck Reed Mayor, City of San Jose REGISTER ONLINE AT WWW CACITIES QRGIAC WEDNESDAY, SEPTEMBER 16 9:00 a.m 9:00-10:30 a.m 11:00-12:30 p.m 12:30-1:30 p.m 2:00-3:30 p.m 4:00-6:00 p.m 6:00-7:30 p.m THURSDAY, SE 7:30 a.m. 7:45-9:00 a.m. 9:30-10:45 a.m. 11:00 a.m.-5:00 p.m. 11:15 a.m.-12:45 p.m. Registration and CityBooks open at Convention Center Thursday policy committees (adjacent hotel TBD) Friday policy committees (adjacent hotel TBD) First Time Attendee Orientation Concurrent Sessions Opening General Session-Annual Report and Keynote Address San Jose Host City Reception at Tech Museum (Please do not schedule any competing events at this time) PTEMBER 17 Registration and CityBooks Open at Convention Center Department Meetings (conference registration required) General Session Keynote Address Expo Open Institute for Local Government Luncheon Symposium (additional fee 11:30 a.m.-12:45 p.m. Lunch on Expo Floor 1:00-2:30 p.m. Concurrent Sessions 3:00-5:00 p.m. Concurrent Sessions 4:00-5:30 p.m. General Resolutions Committee Evening CitiPAC, League Partner and Caucus Events FRIDAY, SEPTEMBER 18 7:30 a.m. Registration and CityBooks Open 7:30-8:45 a.m. Regional Networking Breakfasts as offered (Contact your Regional Rep-additional fee may apply) 8:15-9:30 a.m. Board of Directors and Partners Recognition Breakfast 9:30-11:00 a.m. Board of Directors Meeting 9:00 -10:30 a.m. Concurrent Sessions 10:15 a.m. -1:45 p.m. Expo Open 11:00 a.m. -12:15 p.m. Concurrent Sessions 12:15 -1:30 p.m. Expo Lunch-around 1:30 -2:45 p.m. Concurrent Sessions 3:15 -6:00 p.m. Closing General Session Keynote Address, Installation of New Board and Officers Concluding Annual Business Meeting -General Assembly (voting delegates required to register and stay until conclusion) 2009 ANNUAL CONFERENCE & EXPO LEAGUE OF CALIFORNIA CITIES strong cities • strong state • strong nation SAN CSE CONVENT ON CENTER SEPTEMBER 1b-i`, ;~C;)9 HOW TO PARTICIPATE IN THE LEAGUES ANNUAL CONFERENCE RESOLUTIONS PROCESS Policy development is a key part of the League's legislative effectiveness. The League's Annual Conference Resolutions process is one way that city officials can directly participate in the development of League policy. The 2009 Annual Conference Resolution Calendar of Events identifies the key points in the process. Submission of Resolutions Any elected or appointed city official, individual city, division, department, policy committee, or the board of directors may submit a resolution for consideration at the conference. Resolutions must be submitted to the League's Sacramento office no later than 60 days prior to the opening of the conference. Resolutions should focus on direct municipal issues of statewide importance. Consideration at the Conference The League President refers the resolutions to the League policy committees for review and recommendation at the Conference. Resolutions are next considered by the General Resolutions Committee (GRC), which consists of representatives from each division, department, policy committee and individuals appointed by the League President. Resolutions that are approved by the GRC, and resolutions that are approved by the policy committees, but not approved by the GRC, are next considered by the General Assembly. Resolutions approved by the General Assembly become League policy. Other action on resolutions can be: refer back to a policy committee, amend, disapprove, or no action. Late-Breaking Issues Resolutions to address late-breaking issues may be introduced by petition at the Annual Conference. To qualify, a petitioned resolution must be signed by 10 percent of the voting delegates and submitted at least 24 hours before the beginning of the Concluding General Assembly (Deadline: 3:15 p.m., Thursday, September 17, 2009). All qualified petitioned resolutions are forwarded to the General Assembly for consideration, regardless of the action recommended by the GRC. 2009 RESOLUTIONS CALENDAR AND DEADLINES Before the Conference Thursday, July 2 Deadline for submitting appointments to the General Resolutions Committee. Friday, July 17, 5:00 p.m. Deadline for submittals by regular mail; OR Saturday, July 18, midnight For submittals by e-mail or fax. Deadline for submitting resolutions to the League office. Early August Resolutions distributed to city officials and posted on the League website. At the Conference Wednesday, September 16, 9:00-10:30 a.m. (Thursday committees); 11:00 a.m.-12:30 p.m. (Friday committees) Policy committees meet to review resolutions and make recommendations to the General Resolutions Committee on resolutions assigned to each committee. Thursday, September 17, 3:15 p.m. Deadline to submit signatures to qualify a petitioned resolution. Thursday, September 17, 4:00 p.m. General Resolutions Committee meets to consider and make recommendations on resolutions. Friday, September 18, 3:15 p.m. Consideration of resolutions by cities in the General Assembly at the Annual Business Meeting. (Voting Delegates must be registered at conference and must stay until conclusion of voting. They may register for Friday only.) 0 LEAGUE OF CALIFORNIA CITIES 2009 ANNUAL CONFERENCE & EXPO REGISTER ONLINE AT WWW CACITIES ORGrAC TRANSFORMING CITIES USING SOCIAL MEDIA Charlene Li. Author and Expert on Social Media and Marketing Thursday, September 17 Charlene Li is an influential thought leader and guide on emerging technologies, with a specific focus on social technologies, interactive media, and marketing. She is the co-author of the business bestseller, Groundswell: Winning In A World Transformed By Social Technologies, published by Harvard Business Press in May 2008. Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, USAToday, Reuters, and The Associated Press. Watch the conference website at www.cacities.org/ac for new session updates. PRE-CONFERENCE WORKSHOPS Understanding Public Service Ethics Laws and Principles (AB 1234 Training) This session satisfies the state ethics education requirements for local officials, which requires two hours, every two years. Attendance at this session will be available as part of your conference registration or one-day Wednesday registration. CITY COUNCIL AND DEPARTMENT HEADS -ROLES AND RESPONSIBILITIES Leadership and Evaluation of the City Manager in a Turbulent Economy The dramatic impacts resulting from the State's most significant recession in history dictates that elected and appointed city leaders function at their very best. City Councils must focus more on their leadership than ever before, including the City Manager and his/her performance. Too often, more energy is given to pointing fingers and placing blame. Best describe how the City Manager will assist and guide the Council in making the important strategic decisions regarding service levels, finances and communications with citizens. The Role of the City Council in Litigation Your city can find itself in complex, expensive, commercial-type litigation. Gone are the days of simple disputes resolved with local counsel at predictable expense. Understand the important role the City Council plays in the litigation process. Describe the scope of what must be considered in planning for any battle. Prepare the necessary resources, as well as the strategies and techniques for survival and success. 2009 ANNUAL CONFERENCE k EXPO LEAGUE OF CALIFORNIA CITIES JAN MARCO) - MEW LEED CERTi F'ED FIRE fTA.TiON strong cities • strong state • strong nation SAN , _',SF _C,E VENTI°_- N CENTER. - SEPTEMBER 16-18, 2031) Staying on Message in a Tough Media/Internet Environment Whether your City is pursuing a high-visibility project, placing a local revenue measure on the ballot, or simply attempting to keep its constituents informed, scrutiny and interaction from traditional media sources (local print, electronic media) and "new media" (blogs, media internet posts, YouTube, social networking sites) all play a role in your success. Learn how to effectively stay on message in the face of skepticism from OpEd boards, negative coverage, and opponents who blog. The General Plan Process-Important Tips for Elected Officials and City Managers Elected officials and city managers need to be familiar with the basics of the General Plan update process. Specific topics to be covered will include how to set the tone for the update at the project kick-off, ensuring an effective and comprehensive public participation process, setting realistic budget and timeline expectations, and tips on interacting with neighboring jurisdictions. Successfully Serving as a City Council Member and Non-profit Board Member Are you a public official, but also a member of a local charity or non-profit organization? The potential conflict and ethical issues arising from your involvement may seem overly complex and esoteric, but they are critically important. Explore the legal and ethical issues posed by service contracts, funding decisions, compensation and cost reimbursement, and public records requests involving city and the non-profit organizations. Reading People From the Outside In - Face Reading Get to the truth by accurately reading any facial expression within 60 seconds. Detect a person's thinking style by looking at their eyebrows and spot the indicators of resistance and how to avoid them. Increase your persuasion abilities by knowing what response you'll get before approaching someone. Maverick Thinking: How to Inject Innovation into Your Organization Governments are in business... in the business of public service. Dramatic change is necessary to disrupt the status quo and reject the "we've always done it that way" approach. Characterize maverick thinking and inject passion and innovation into your city's mind-set. Ways to rethink, reconnect, reinvent and redesign your organizational strategy will be shared. Innovations in Resident Civic Education and Engagement: From Citizen Academies to Sustained Community Engagement Cities are experimenting with different ways to successfully inform residents about local civic and political issues and to create ongoing forums for broader civic participation. Efforts involve special "citizen academies," the use of online technology, new staff responsibilities to encourage public engagement, and the civic education of young people. Grasp a variety of practical and strategic approaches to effectively educate and involve a broad representation of city residents. Redevelopment Hot Topics Hear the latest information on the ERAF lawsuit, state budget issues and recently introduced legislation impacting redevelopment and its future potential for assisting cities in economic recovery and job creation. Contractor Prequalification -One More Step Toward Shovel-Ready Contractor prequalification can streamline the bidding process and provide cities with added assurance that the lowest bidder will also be a responsible bidder. When done correctly, prequalification is a great tool. When done incorrectly, prequalification can result in excessive bid protests and project delays. The presenters have worked together on a very successful prequalification effort and they've all seen the aftermath of unsuccessful attempts. During this session, the presenters will evaluate the pros and cons of the prequalification process and provide a "how to do it right" overview with an emphasis on real-life lessons learned. Creating Child Friendly Cities If we are to promote inclusive, child-friendly communities, human development must be the basis of planning and design. Emphasize how to create places that provide opportunities where children's behavioral, social and emotional needs are understood and met. LEAGUE OF CALIFORNIA CITIES 2009 ANNUAL CONFERENCE & EXPO EL CERRITO - POLICE 9:HE PAT R0_ TRAININC REGISTER ONLINE AT W W W CACITIES ORG/AC Effectively Communicate Your OPEB Story Congratulations! You've completed your OPEB valuation, starred down ominous unfunded liabilities, covered your normal costs, and are working toward fully-funding your ARC. Now, how do you communicate to the public how you are managing your organization's retiree medical benefit costs? Explore effective communication techniques with experts who have successfully packaged and presented their message. CITY FINANCES -DOING MORE WITH LESS Top Ten Things You Must Know About City Finance What do the tribulations of California state budget mean to cities? What are the latest legislative and court decisions affecting city finances? What are the important financial reporting and auditing issues that decision makers need to know about? What's on the horizon? Learn the hot city finance issues you need to know. Involving the Public in Local Budget Decision-Making Many cities are facing serious revenue shortfalls requiring difficult budget decisions and where there is little community consensus about what to do. Utilizing a new tool, gain specific insight into examples and suggest a range of strategies to effectively involve the public. Employee Health Care Incentives: Small Investments Yield Large Returns Employee health incentives remain a top area of interest to city managers and executive staff. Explore how worksite wellness policies and employee health incentives can lower health care utilization, reduce absenteeism, and raise morale. Highlight policies and programs to adopt at low or no cost to encourage physical activity, stress reduction, and healthy eating. California Libraries-Your City's Best Economic Stimulus Package During this economic crisis, find out how your local library can be a partner in economic recovery. Share best practices for providing services that both serve the community and are also aligned with challenging budgets. Measure performance to realign and streamline services. Identify best practices in library retail redesign and gain examples of innovative programming to guide residents through tough times. E-Services Opportunities and Pitfalls Achieve superior customer service standards within a city. Budgets have been cut, hiring frozen, and customers are demanding more from government. How can cities improve their service while also w lb 44- reducing costs? Innovative ~„rr• experiences will be shared with real data from cities. Strengthening Community Transportation with Limited Resources and a Personal Touch Got shrinking budgets and a growing elderly population? City officials are recognizing that transit needs among the very old and the residents with disabilities are not fully met by public transit and ADA paratransit systems. How can specialized transit needs be addressed in an environment of shrinking resources? There are cost effective, user-friendly local transportation programs. CITY FINANCES -ECONOMIC DEVELOPMENT AND NEW OPPORTUNITIES FOR REVENUE Winning a Local Measure for the First Time Need more money? Concerned about the economy? How will "pocketbook" politics affect voters? Learn how cities have won their measures during a recession. This "A to Z" session, designed for cities that haven't gone through the process, will cover basics of how to plan for a revenue measure from start to finish, including: different funding mechanisms available, and the pros/cons of General Purpose (50%+1) or Special Purpose (two-thirds requirement); best election timing; importance of message and opinion research; legally-permissible constituent education; political tactics, and more. Developing a Film-Friendly City Now more than ever, cities must generate jobs and increase wealth in their communities. By becoming a film-friendly city, you can generate millions of dollars in economic impact through job creation and production company spending. Reveal simple tools to attract the film industry to your area. Whether small rural town or a large urban city, film-friendly practices can make a difference in turning the tide on run-away film production. 2009 ANNUAL CONFERENCE & EXPO LEAGUE OF CALIFORNIA CITIES strong cities • strong state • strong nation SA`-; 0 S E CON'S/E1,, ' ON CE7,,-ER - SEPTEMBER '6-18, 2GG9 Travel and Tourism; Big Business for California Communities, Large and Small Learn how cities can identify their assets, successfully brand and market their community. Listen to California experts describe how they brought new tourism revenue into their cities. Apply current trends to promote California's sustainable tourism. Learn sustainable best practices, and how this approach can benefit towns not only through tourism, but through healthier lifestyles and cleaner surroundings. Discuss tourism's role on the national, public policy level and how to turn cultural capital into dollars. Rebuilding Commercial Districts: Turning Around the Downturn The recession has left commercial and mixed-use districts of many cities with dark storefronts and empty commercial spaces. How do you return these areas to economic vibrancy? Strategies include: assessing what you have, potential revitalization strategies, marketing and design, public/private partnerships, and lessons learned from successful redevelopment. Revitalization-Vacant and Dilapidated to Increased City Revenues Hear from two small to mid-size communities that have hugely revitalized their downtown area, thus resulting in increased city revenues. Survey the paths taken in order to secure grant funding for these projects and the legal issues that can arise. Is your city the next to undergo such a beneficial change? HOUSING ISSUES - HARD TIMES ARE HITTING HOME Stop the Bleeding-Stitches vs. Band-aid Delve into financial and real estate hot topics with the California economist and renowned real estate expert, Carole Rodoni. Evaluate the residential/commercial real estate and credit markets' effect on local economies. Are we at the bottom, what's the real cost and who will pay? Are stock and bond markets still volatile, steady or blooming again? Plan for your city's recovery mode. Foreclosures Meltdown: Stem the Impacts in Our Communities Cities need housing help. Topics include options for private new housing developments in trouble, restructuring agency homeownership programs, foreclosure counseling, refinancing, intervention with lenders, purchase of properties, rehabilitation, and close coordination with other public agencies, such as code enforcement. Discuss limits imposed by community redevelopment law in responding most effectively to concentrated foreclosures. Managing Long Term Issues of Affordable Housing in California Much focus is placed on the development of affordable housing by both developers and cities. Once the affordable housing is built, there are a myriad of complex long term issues that must be addressed: on-going compliance monitoring, physical habitability assessments, housing increment requirements, reporting, etc. Discuss legal requirements and best practices. PUBLIC SAFETY Innovative Crime Prevention as a Basic Building Block for Sustainable Communities Local governments use redevelopment and other resources in creative ways to foster safer communities while alleviating blight, beautifying neighborhoods and building community assets. List elements of a successful crime prevention program. Demand strategies to develop cross-departmental collaboration. Walk through the steps from program formulation to implementation. Graffiti Tracking, Prevention and Q.R.F. Eradication Two cities; two award winning programs for dealing with graffiti. Delve into the science of tracking and prevention and then move to explore the benefits of expediting removal within 24 hours of the occurrence. These experts will expose real data to take back to your city. LEAGUE OF CALIFORNIA CITIES 2009 ANNUAL CONFERENCE & EXPO HIC; _ArP D EN.1IRONrFPjrAL ~EARNINC CENTER REGISTER ONLINE AT WWW.CACITIES ORG/AC Gang Violence Reduction, Intervention, and Prevention Strategies The National League of Cities Institute for Youth, Education and Families is working with California cities through the "California Gang Prevention Task Force" to reduce gang violence and improve outcomes for at-risk youth. Best practices, lessons learned, and strategies you can use will be reviewed. Strategic Labor Negotiations During Turbulent Times Labor negotiations are a challenging but necessary part of the employment process. How do you achieve your bargaining goals during a time when the paradigm is shifting? Learn creative and effective strategies for negotiating a sustainable compensation package. Effective Emergency Management Preparation & Response for Cities Share how various cities have prepared, managed and responded to actual, recent emergencies that threatened their communities. Better prepare for future incidents by developing better communications, evacuations, volunteer workers, public information and shared command responsibilities during multi-jurisdictional emergency incidents. Discuss important preemptive measures with the prospect of continued drought conditions and changing weather patterns that could adversely affect local communities. Leave Early or Stay & Defend To protect against loss of life and property, should local officials promote policies that make sure that residents get out immediately so fire services professionals can get to work? Or, should residents be taught to stay and defend their property during a wildfire? Hear the pros and cons of "Leave Early" and "Stay and Defend" to use in discussions within your own community. ENVIRONMENTAL QUALITY Comprehensive GHG Inventory and Climate Action Planning Process What can your community apply from the Paso Robles GHG Inventory and Natural Resources Plan and San Carlos GHG Inventory and Climate Action Planning (CAP) process? Identify challenges that needed to be overcome and funding opportunities that were instrumental to the success of the programs. Regional coordination and partnerships serve a strong role in the process. Clean Energy Projects for Cities Clean energy projects can save energy, reduce costs, and lower carbon footprints. Several projects are already paying for themselves using energy savings. Riverside has saved over $21 million dollars in 11 years and Hercules has just completed upgrades to city facilities including cogeneration, equipment, lighting and solar photovoltaic installations resulting in $100,000 savings and a reduction in greenhouse gas emissions. City officials will share their financing mechanisms and performance guarantees. Local Strategies for Creating Healthy Communities There is a growing awareness that how neighborhoods are planned and built has a profound influence on public health. Leading practitioners from local government, planning, philanthropy and community organizations will provide strategies and tools cities to incorporate concerns related to health, physical activity and access to healthy foods to create healthier and more vibrant communities. This session follows the ILG Lunch Symposium and Keynote. California's Cities and Water: Surviving California's Water Crisis Three years of drought in California have brought about a full blown-water crisis. Learn about the crisis in the Bay-Delta, recent legal rulings lowering water supplies to state water project recipients, the State Blue Ribbon Panel's recommendations for a peripheral canal and the State Water Plan. Find how each of these pieces impacts your city and what you need to know about them. Getting the Green to Go Green: Emerging Funding Options for Sustainability Is your community anxious to embrace green initiatives and do its part in reducing the carbon footprint of your energy, transportation, housing and municipal operation? But, how do you get the funding to go green? Explore existing and newly emerging funding sources and tools available to cities in support of building sustainable communities-from AB811 energy retrofit programs, to green buildings, and beyond. Sessions are subject to change. Go to www.caciSes.org/AC, for a session schedule by date/G'me. 2009 ANNUAL CONFERENCE be EXPO LEAGUE OF CALIFORNIA CITIES