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RRA - Item 2 - Authorization To Attend CA Redevelopment Association's Annual Conference, March 15-17,2000, San DiegoROSEMEAD REDEVELOPMENT AGENCY 8838 VALLEY BLVD., ROSEMEAD, CA 91770 • (818) 288-6671 • Telecopier 8183079218 TO: HONORABLE CHAIRMAN AND MEMBERS ROSEMEAD REDEVELOPMENT AGENCY FROM: FRANK G. TRIPEPI, EXECUTIVE DIRECTOR DATE: FEBRUARY 1, 2000 RE: AUTHORIZATION TO ATTEND CALIFORNIA REDEVELOPMENT ASSOCIATION'S ANNUAL CONFERENCE, MARCH 15-17,2000 SAN DIEGO Attached for your consideration is information regarding the aforementioned conference. On occasion Agency Members have attended this conference. The conference will focus on economic development, downtown economic development, and will examine several case studies of successful projects. RECOMMENDATION It is recommended that the Agency authorize the attendance of any Agency Member, Executive Director, Agency Attorney and staff as assigned by the Executive Director. AGENC`r' AxG iw FE-B 0 S' 2000 ITEFVI No. -2,- pr I n eas ~a• : Yn~ 102 CRA Annual Conference & Expo Celebrate the Past . . . Challenge the Future! San Diego if March 15-17, 2000 San Diego Concourse Wednesday, March 15 8:30 am Registration Opens Ocean breezes, miles.of 10:00 am-10:15 am sandy beaches, lots of j Welcome & Overview of Conference sunshine and exciting CPA President Susan Georgino. P,edevclopment Services Director of the Brea Redevelopment. Agency will kick off the 2000 CRA Annual Conference & night life are what await Expo kith a welcome address and an overview of Conference activities, the participants of CRA's ! sessions and speakers. 2000 Annual Conference & 10:15 am-11:00 am Expo. Join us at the San Redevelopment Retrospective: A Video Presentation-The Successful History of Redevelopment (Sponsored by the Presidential Sponsors) Diego Concourse as we California redevelopment has come a long way from the modest beginnings "Celebrate the Past and in the mid-1940s. Rooted in the federal housing programs initiated during the Great Depression, redevelopment in California developed its ovn unique Challenge the Future" at form and financing over the decades that followed. To celebrate CPA's 20'11 Anniversary Year, we will take a walk in the past-to see how our present day our most exciting Annual California urban experience is built upon a foundation of successful public/ Conference ever! We have private projects. We will hear firm several of the historic figures that have a full range of informative i been crucial to the revitalization of significant portions of the cities in our great state. Join us in the fun of looking at the before and after view of Nehat sessions from which to has been achieved through redevelopment. Our presenter is one of the no- choose & our special events table individuals who has been directly involved in several of the most visible redevelopment projects. You gill not only enjoy this trip dovn memory lane- are an ideal way to connect you will also gain new insights into the stunning achievements of redevelop- with your colleagues! I went in California. CRA's Annual Conference & i Presenter a Gerald "frinnble, Keyser Marston Associates, tile. Expo is one of the largest ! 11:20 am-12:00 pm statewide gatherings of i Keynote Address: Robert Kaplan redevelopment officials in Author of An Empire 11~ildorness: Travels i1nO AMC?1COS Future and a con- hibuting editor of The Adanl.ic Monthly magazine. Mr. Kaplan has built a California. Over 500 noted reputation through his nuanced understanding of the cultural trends public and private sector ' in countries throughout the world. He has traveled widely. According to a recent review of his ne%v book, "Kaplan here finds that borders of all sorts- leadersare expected to geographical, political, cultural, economic-are crumbling, making room for attend the event. Fax your the emergence of a new social order that will inevitably lead to the United States' loss of relevance as a geopolitical entity:' "Pile future is ick\," Kaplan registration form in today! quotes an army colonel as saying, but Kaplan himself is not pessimistic. i\4a- We look forward to seeing jor changes are inevitable, lie feels, and for Americans, whose nature it is constantly to reinvent themselves, this fact represents an opportunity, a cause you March 15-17, 2000 in for optimism-even if, as he rites, the coming transformations "will be our obser- beautiful San Diego! niost difficult as a of historical ~andncurent trends sand explain his nliew of ourlfutu future. vations 2:10 pm-3:40 pm The San Diego Renaissance The story of the recent. success of redevelopment in San Diego including the new downtown baseball stadium for the Padres, the adjoining office and ho- tel projects. the convention center expansion, the popular Gas Lamp Quarter, downtown affordable housing and neighborhood revitalization, and out-of- the-downtown project areas. The successful revitalization of downtown has entailed years of sustained effort. The campaign for voter approval of the new Padres ballpark succeeded by trying the stadium to the redevelopment, of the surroundin.a area. This intriguing session will spell out the ingredients for a flourishing downtown redevelopment endeavor. 4:00 pm-5:30 pm Tour I-Walking Tour of Downtown San Diego The walking tour of downtown will enable participants to gain first hand knowledge of the commercial and residential projects that have been crucial to invigorating downtown San Diego. You will learn about what was done, how it was done and how you can use similar strategies in your own community. So put on your walking shoes and enjoy the back stage tour of Centre City of San Diego. 4:00 pm-5:30 pm ecities in the 21 " Century- Embracing the Internet Challenge email, ebusiness and ecities! Electronic commerce using the Internet is hot! It is already having an impact on your community. Projections for growth in ecommerce are enormous. The speakers for this session will present: 9 ecommerce trends: An analysis of the impact click shopping will have upon bricks and mortar retailing; 0 Strategies for cities taking up the challenge of Internet; ® How to develop infrastructure necessary to be a world-competitive city; ® Technology infrastructure needed for business growth in remote areas: and 13 The effect of the Internet on local taxes. 5:30 pm-6:00 pm Break/San Diego Trolley to Reception Location 6:00 pm-7:30 pm Welcome Reception An early evening reception at a conveniently-located venue will pro+ide an excellent opportunity for meeting new friends, renewing old acquaintances and networking with your fellow redevelopment professionals! Tile CRA Presidential Sponsors will be hosting our reception. Following this event, you will have the rest of the evening free to explore the exciting city of San Diego! 12:00 pm-2:00 pm Award of Excellence Luncheon Presentation of "Legislator of the Year" Award The CRA Board of Directors is pleased to announce the newest Award of Excel- lence-the Legislator of the 1 earAward. With this new award, CRA will honor the individual legislator who contrib- uted the most to the furtherance of redevelopment during the legislative session in 1999. join us in honoring this important legislator, Presentation of the CRA Award of Excellence This exciting event is hosted by our Presidential Sponsors. There are nine redevelopment agencies that will receive a 2000 CRA Award of Excellence. These outstanding award-winning projects will be featured in a video showcasing each winning project as part of the presentation ceremony. You will learn about the exceptional projects-the success stories-of redevelopment agencies across the state. Awards will be given in eight categories: ® Mixed-Use Development; G Office/Commercial Retail; o Industrial Development/R&D; ® Residential Development; ® Public Spaces & Linkages; ® Education, Marketing&Promotion; ® Community Revitalization; and ® Special Citation. v~ n These outstanding projects are definitely challenging the future of redevelopment in California! CR4 Annual Conference & Expo Conference Sponsors Presidential Sponsors ■ Goldforb&Lipman ■ Kane, Bollmer & Berkman ■ Keyser Marston Associates, Inc. ■ Regent Properties, Inc. ■ Strodling, Yocca, Carlson & Routh California Sponsors ■ Brown, Winfield & Conzoneri, Inc. ■ Fannie Moe ra Murphy, McNoy & Davis, LLP ■ Oliver, Vase, Sandifer, Murphy & Lee e PCR Kotin o Low Offices of Kathryn Reimann o Seidler-Fitzgerald Public Finance a Southern California Housing Development Corp. o U.S. Bancorp PiperJoffroy u Walker Parking Consultants t7 The Westridge Group ■ Wolf & Company, Inc. Thursday, March 16 8:30 am-12:00 pm Tour 11-San Diego Region Redevelopment Projects 8:30 am-10:00 am (concurrent sessions) Track A-Community Building Energizing Neighborhoods through. Urban Housing & Services 1\laIt v cities are taking a comprehensive approach to the problems that. confront people living in urban neighborhoods-and more and more subur- ban neighborhoods encounter the same types of problems found in more traditional urban settings. The speakers for this session will discuss how redevelopment agencies can effectively preserve or rebuild neighborhoods: M Elements of desirable in-fill housing; o Developing responsive civic infrastructure for social services such as community, centers, day care facilities, after school tutorial centers; 6 Elements of successful transitional housing; and s Developing neighborhood leadership. Track B-Small City Revitalization Attracting Business to Secondary Market Areas What is a cite to do when it's not in the center of the urban universe? What are the tools and techniques that can be employed so one does not become a municipal wallflower? One speaker iNill discuss how Lemon Grove has dealt with the negative impacts from the opening of a power center just outside the ciLv limits. The speakers for this session have experience and advice to im- part for those building the business base in secondary markets: 6 Strategies for business attraction, retention and expansion; • High-tech impact on outlying communities: 11 Retail and entertainment development; and e Retail growth in secondary markets. Track C-Before and After (case studies) Brea's Birch Street Promenade and the Glendale Marketplace This session will feature Cwo case studies ofprojects that have made a marked difference in their communities. Case Study I-The Glendale Marketplace The Glendale Marketplace is a unique urban retail and entertainment center that effectively relates to the pedestrian experience. The project houses a number of leading retailers that typically do not locate in an urban setting. The project consists of two, 2-story buildings, with a combined gross area of 190,000 square feet. Use categories in the project consist of 36,000 square feet of entertainment, 100.0000 square feet of retail and 25,000 square feet of restaurant tenants. The primary components of the project are three large retailers, a four-screen 1,500 seat Mann Theaters and smaller retail and res- taurant tenants. The theaters provide additional screens to Manns existing ten-screen location in The Exchange project, one block to the north. The Lwo buildings are separated by a paseo walk-through designed as an imiting and energized pedestrian link between Brand Boulevard and Maryland Avenue. Recessed storefronts, show nyindows aid decorative canopies contribute to the overall visual articulation. Case Study 11-The Brea Birch Street Promenade I The Birch Street. Promenade is a pedestrian-oriented, mixed use downtown Conference project. Located on a prime corner, the project replaced old uses with an up- Exhibitors to-date retail/entertainment experience that. has garnered wide community support. The heart of the Promenade has two Edwards Theaters with a total Presidential Exhibitors of 22 screens! Surrounding the theaters is 100.000 square feet of retail stores ■ Corrierlohnson and restaurants, and 30 new loft-style apartments over retail. An additional 32 loft apartments are now under construction. This catalyst project has ■ eCitydeals.com at.t.racted more private investment: in downtown Brea-the two blocks on ■ The Festival Companies Brea Boulevard across from the Promenade will soon add an additional 100.000 ■ The Olson Company square feet of restaurant and retail uses. The Birch Street Promenade, along ■ Song Pastore& Hill, Inc. with other important redevelopment projects nearby, has contributed to the I ■ U.S.E. Community Services Group, Inc. exciting revival of downtown Brea-a redevelopment success story! California Exhibitors 10:20 am-12:00 pm (concurrent sessions) ■ C.M. DeCrinis & Co. Track A-Community Building ■ California Housing Finance Agency Urban Retail-Changing Demographics and New Retail Formats Retail and services are returning to city urban areas and broadening their ■ Gordon H Chong & Partners products to meet the needs of a more diverse population. The new retail ■ Community Dynamics, Inc. formats are changing to accommodate smaller parcel sizes available in ° Canon/Beond/A so fates, Inc. built-out areas. Banks and services that abandoned the urban neighborhood ■ Cutter &Associates, Inc. are refocusing on these long-neglected areas. Lower-income neighborhoods ■ E. J. De to Rosa &Co., Inc. will finally pay less and have a greater selection of goods and services. The ■ Environmental Business Solutions, Inc. speakers on this panel will address: ■ Fieldman, Rolopp&Associates 0 Demographic trends that are changing the nature and type of retail stores ■ ForestCiy Development and services; ■ City of Garden Grove © The return of the retail chain store to lower-income neighborhoods; ■ Graphic Solutions, Ltd. a The dimensions of the new stores-formats for urban retail; and ■ Hoagen Company LLC a What retailers are looking for and who they serve. ■ HdL Caren & Cone ■ Institute for a Better California Track B-Small City Revitalization ■ Interactive Design Corporation The Ingredients and Infrastructure for Tourism Development ■ International Parking Design, Inc. Tourism can be a vital aspect of economic development and redevelopment ■ Kaufman &Broad Multi-Housing Group, Inc. for smaller communities. The speakers on this panel will address distinctive approaches that have been used by smaller communities to assess their tour- ■ Kinsell, Newcomb & De Dios, Inc. ism potential and capitalize on their assets. ■ Kosmont & Associates, Inc. ® How to assess tourism potential; ° MBIAMunise,icesCompany/MRC ® Lodging needs and development. possibilities for smaller market areas; ° Newport Pacific Capitol Comp any,Inc. ■ O erland Resources, Inc. ® Growth trends in tourism; ■ Pacific Relocation Consultants C Building a tourism-friendly town; ® Palmer, Grath & Pietka, Inc. Q Catalyst projects; and ■ Paragon Partners Ltd. Iff Marketing your city/region. ■ Quad Knopf ■ The Related Companies of California Track C-Before and After (case studies) ■ Rincon Consultants Inc. Mixed-Use-Monterey C-21 Project: Four-Story Theater, Retail & Residential , The Monterey C-21 Project is an unusual downtown in-511 development on a ° Robert Bein, William Frost & Associates 125 acre parcel. The project involves a mix of seemingly incompatible uses - ■ Rosenow Spevocek Group, Inc. senior housing, theaters and retail! On this small, sloping site, located across ■ Salomon Smith Barney, Inc. from the Marriott Hotel, the city worked with developer Barry Swenson to a Sedway Group build a four story building compatible with the Mediterranean style build- ■ Southern California Housing Development Corp. ings that 511 downtown. The six-screen theater occupies a portion of the a Stewart Title of Colifornia ground level and the second floor. The retail uses absorb the balance of the ° Stone & Youngberg lower level. The senior housing is located on the upper floors. The project has been well received in the community. ■ Walker Parking Consultants CR Annual Conference & Expo 3:30 pm-6:30 pm The Expo Experience! Upwards of 70 important companies trill present their products and services during this popular annual trade show. This intense time of networking, learning and fun is an valuable part of the Annual Conference experience. Come andjoin your friends in exploring the all the new stuff and meeting new people that will help you succeed in your redevelopment efforts. Official Hotels . In response to previous attendees of the CRA Annual Conference a number of area hotels have. special rates available for conference attendees this year. Please contact the hotels directly for reservations. Official conference hotels are listed below. Best Western Bayside Inn 555 West Ash Street. San Diego, CA 92101. Phone: 6 i 9.233.7 500 Rates: $109 single/double 5119 triple/quad The Bristol Hotel' 1055 First Avenue, San Diego, CA 92101. Phone: 619.232.6141 Rates: $119 single, inc. breakfast Holiday Inn Harbor View 1617 First Avenue, San Diego, CA 92101. Phone: 619.239.9600 Rates: 5139 single/double Radisson Hotel Harbor View 1646 Front Street, San Diego, CA 92101. Phone: 619.239.6800 Rates: 5135 single/$145 double The Westgate Hotel' 1055 Second Avenue, San Diego, CA 92101 Phone: 619.238.1818 Rates: $155 single/double Westin Horton Plaza 910 Broadway Circle, San Diego, CA 92101. Phone: 619.239.2200 Rates: 5249 single/$269 double Wyndham Emerald Plaza 400 FYest Broadway, San Diego, CA 92101. Phone: 619.239.4500 Rates: $159 single/double ' Indicates closest to San Diego Concourse. 12:00 pm-1:45 pm Luncheon State Librarian and honored California Historian. Dr. Kevin Starr kill focus on critical events of the past four decades of government investment in build- ing the state economy. He will challenge redevelopment officials to take the hold risks in the footsteps ofpast leaders in order to maintain our historicalh' 'golden" image. Dr. Starr currently holds the rank of Professor in the School of Urbml Regional Planning at the University of Southern California in Los An,eles and is a contributing editor to the Opinion section of the Los Angeles Times. The author of numerous newspaper and magazine articles. Starr has written five books, three of which are part of his American and the California Dicom series. His writing has won him a Guggenheim Fellowship, membership in the Societe of American Historians, and the Gold Medal of the Commonwealth Club of California. Keynote Speaker Dr. Ketin Starr, State Librarian and California Historian 2:00 pm-3:30 pm (concurrent sessions) Track A-Community Building Sharing the Economic Bounty This lively discussion %vill explore how redevelopment agencies are working with their residents, businesses, sen'ice providers and religious institutions to build successful families, neighborhoods and communities. The panelists trill tell about their experiences in making sure that the rising economic tide lifts all boats, including those who are at the bottom rung of the economic ladder. The social problems that are prevalent in many redevelopment project areas are sometimes the most difficult to sole. There are many resources to draw upon in your efforts to revitalize the human dimension ofyourjurisdic- tion. This panel mill speak on the issue of living wages and retention of vital industrial jobs. join the discussion and learn how others are gaining the sat- isfaction of helping people to succeed in order for the community to succeed. Track B-Getting Press and Public Support How to Win Avid Support for Your Projects! You can gain and hold at~d public support for the programs and projects that. your agency establishes. Our speakers will give you the tools and ideas you need to be successful in your public relations and public education efforts. r- How to interest the media in your projects; El How to gain positive coverage: Q Hoty to deal with problems (including problem reporters); a Hoty and when to respond to criticism: 9 Resources that can assist you to educate the public and deal with the press; e Strategies for effective public education; and e Potholes, traps and tricks to avoid. Track C-Before and After (case studies) West Sacramento Baseball Stadium: Minor League, Unique Finance Structure The battle for baseball in "River City" was heated over the past couple of years-and the winner is NVest Sacramento. Competition for a minor league team vas dependent upon construction of a new stadium. Sacramento had several sites under consideration when West Sacramento came forward wwith a AAA team, an experienced developer and a strategically located stadium site. The deal required a creative approach to finance a stadium located on the banks of the Sacramento River, just across the river from Sacramento. The speakers on this panel will discuss: ® The process used to structure and defend the deal: to The obstacles that confronted the developer and city; v The unusual financial structure that was used to finance the stadium; and a The market for baseball and how the stadium fits into a larger redevelop- ment strategy. Friday, March 17 7:30 om-9:00 am Committee Meetings CRA committees will meet to discuss the vital issues of the day. Observers are welcome to attend as the committees conduct their business. A continental breakfast %611 be served. 2001 Annual Conference Program Committee 2001 Award of Excellence Committee Brownfields Committee Housing Task Force Professional Development Committee Publications & Public Relations Committee 9:15 am-10:30 am AB 1290: Impacts, Reactions, Lessons Learned, Next Steps It has been five years since the sweeping reforms of redevelopment were enacted. AB 1290 (1993-Isenberg) changed the way redevelopment agencies conduct their business. As with all legislation, the results are not always what was contemplated during the give and take of the legislative process. This session will be an interactive discussion among knowledgeable experts in redevelopment and the audience. You are invited not only to attend but to voice your experience and opinions about what works, what does not work and what needs to be changed in order to improve the redevelopment process. CRA will be taking careful notes and using this information in the development of future legislation. 10:45 am-12:00 pm Legislative Update A complete update on all of the positive and hostile bills that have been introduced in the legislature, the political outlook and predictions of what lies ahead in this year's session. Annual Business Meeting The membership will be presented with an update on the CRA budget, member services, and goals for 2000. CRA Mission Statement The California Redevelopment . Association supports and promotes redevelopment in California through strategic planning, education,` and legislation.` . Things to see and do in and around::: Sa.n Diego a Balboa Park (north of downtown- ' a BarnstormingAirplone._Rides'_ 760.438.7680 or 800.759.5667 a Birch Aquarium 619.534.3474 . a Dine at one of the city's many':.„ finerestourants>~.:' - - a Explare the Gaslam , Quarter - s Golf at one of San Diego's many championship courses a Hornblower Cruises 619.686.8715 m Horton Plaza 619.238.1596.. a LegolondCahfomia 760.918 .5346 a Mission Basilica San Diego de : : Alcold 619.281.8449 a Museum of Contemporary Art San Diego 619.454.3541 . a Museum od Photographic Arts 619.238.7559 U Mystery Cc innerTheater. 619.544.1600; a Old Globe Theater 619.239.2255 n Planet Hollywood 61-9.702.7827: is San Diego Aerospace Museum 619.234.8291 a San Diego Coaster Company 619.488.1549 M San Diego Harbor Excursion 619.234.4111 or 800.442.7847 a San Diego Sports Arena 619.224.4171 a San Diego Symphony 619.235.0804 a San Diego Wild Animal Park 760.747.8702 a San Diego Zoo 619.23.4.3153 a San Diego Museum of .Art - 619.232.7931 a Sea World San Diego, 619.226.3901 or 800.325.3150