CC - Item VB - Consideration Of Request From The Rosemead Chamber Of Commerce For $2500 To Fund Publicity And Advertising For The 75th Diamond Jubilee Annivrsarystaf epor
TO: HONORABLE MAYOR
AND MEMBERS
ROSEMEAD CITY COUNCIL
FROM: BILL CROCITY MANAGER
DATE: AUGUST 19, 2002
COUNCIL AGENDA
AU G 2 7 2002
RE: ' CONSIDERATION OF REQUEST FROM THE ROSEMEAD CHAMBER
OF COMMERCE FOR $2500 TO FUND PUBLICITY AND ADVERTISING
FOR THE 75TH DIAMOND JUBILEE ANNIVERSARY
Attached'for,your consideration is a letter from the Rosemead Chamber of Commerce requesting
°'$2500 twassisrthem in advertising their 75'h Anniversary Celebration on Saturday, September
..._.28; 2002.. The funds will be used to advertise in the local newspapers. They would also
advertise on Charter cable television.
RECOMMENDATION
If the City.:Council,is in-favor-of the request, it would be appropriate to authorize the expenditure
of $2500.from appropriated reserves. _
ITEM No.
Rosemead Chamber of Commerce and Visitor Information Center
t.
ROSEMEAD 3953 N. Muscatel Ave., Rosemead, California 91770
CHAMBER
of TEL: (626) 288-0811 FAX: (626) 288-2514
COMMERCE
MINCE 19Zl
August 7, 2002
City of Rosemead
Mr. Bill Crowe, City Manager
8838 E. Valley Boulevard
Rosemead, CA 91770
Intent on developing the Diamond Jubilee into a premiere event to put the City of
Rosemead on the map, the Chamber of Commerce believes they have hit on the right
venue! With a car show, business expo, food booths, history of Rosemead exhibit, live
entertainment and performing `kids hour', essay contest for school children, Spanish War
Re-enactment, the entire community will be involved on Saturday, September 28, at the
-75 th AnniversaryDiamond Jubilee. From local dignitaries and VIP's, Friends of the.
Library, various churches; schools, Scouts, youih groups, service clubs, businesses-large
and small, we plan to offer something for all!!
For many years; Rosemead-has struggled to come up with an event to market the city and
draw visitors from out of town as surrounding cities have done. However, to make this
happen, wide spread publicity and advertising will be necessary. To do this
- professionally $2,500 is needed and we are hoping the City will help provide the
advertising dollars. The Diamond Jubilee would be advertised by the San Gabriel Valley
News-Group-in the;Pasadena Star News, the San Gabriel Valley Tribune and the Whittier
DailysNews:as,well:as the-China.Daily News-and other newspapers. Spot ads would also
be run.by Charter_Communications cable: television: We believe the return to the city
will be much greater than this small investment.
Again, we thank you for your assistance and support and look forward to a favorable
response. I-,
Hunter -
iond Jubilee Chairperson
Cc: Mayor Bob Bruesch & City Council
Mary Jo xwell
Chamber's Executive Director
'Businesses joined together since 1927'
Rosemead Chamber of Commerce and Visitor Information Center
ROSE)AD 3953 N. Muscatel Ave., Rosemead, California 91770
CHAMTEI-:(626)
288-0811 FAX:(626)28R-2514
COMM\ ~INLL IfaProposed Joint City-Chamber Newspaper Advertising
(non-profit rates)
Sample proposals for possible joint advertising:
Coverage areas are: San Gabriel Valley - Tribune, Pasadena Star News &
Whittier Daily News
Circulation: Sunday deliveries - 107,200 issues
Daily deliveries - 101,900 issues
"U" tabloid magazine -daily - 3 column inch x 11.75 $1,105.75
(run 3 x's)
Highlight strip across bottom of front page - one time - in color $ 549.00
All areas
1 x daily - all areas - 35.5 column inch
$1,055.75
$2,710.50
'Businesses joined together since 1927'
Councilman Taylor stated that he is concerned that Family Counseling Services, as stated in the
staff report, has received less than a third of the required forms back from the participants.
Mayor Bruesch explained that the Family Services contract is operated on a referral basis. A family
is referred and either returns the form or not. Mayor Bruesch continued that HUD changed their forms and
now require that one-quarter of those forms from the parents be verified through W-2 forms or paycheck
stubs. Family Counseling is trying to continue their service to the classrooms without going through the
data collection requirement from HUD.
Councilman Imperial asked who will be monitoring this program.
Mayor Bruesch replied that it will be monitored by the Family Counseling monitor and status
reports will be provided to Council.
Councilman Taylor requested that this program be monitored also because even though the parents
are not responding, this program will be implemented regardless.
Mayor Bruesch stated that the forms are sent home with the 6lb graders, and the forms are returned
back to school. However, they are not filled out completely. The parents refuse to list their income range.
Mr. Bruesch continued that-the parents will still be required to bring in proof of income. HUD requires W-
2 or income tax forms. Mr. Bruesch stated that translates to about 200 kids that will have to bring in those
forms and that it is unconscionable to ask the school staff, kids and parents to do that. The schools do not
have enough staff to handle that type of data collection and without the requested funding, the program will
end in 1 I of the 13 schools in Rosemead.
MOTION BY MAYOR PRO TEM VASQUEZ, SECOND BY COUNCILMEMBER CLARK that
the Council authorize the expenditure of $8,000 from appropriated reserves and that the program be closely
monitored with status reports provided regularly. Vote resulted:
Yes: Imperial, Taylor, Bruesch, Clark, Vasquez
No: None
Absent: None
Abstain: None
The Mayor declared said motion duly carried and so ordered.
B. CONSIDERATION OF REQUEST FROM ROSEMEAD CHAMBER OF
COMMERCE FOR $2500 TO FUND PUBLICITY AND ADVERTISING FOR THE
75T" DIAMOND JUBILEE ANNIVERSARY
Mary Jo Maxwell, Rosemead Chamber of Commerce, explained that people outside of Rosemead
should also receive information about the Jubilee through advertising in the San Gabriel Valley
Newsgroup, which covers four cities. .
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Councilman Taylor stated that he is concerned with the closure of Valley Boulevard how the cars
will be handled once they are diverted to the side streets.
MOTION BY COUNCILMEMBER CLARK, SECOND BY MAYOR PRO TEM VASQUEZ that
the Council authorize the expenditure of $2500 from appropriated reserves. Before vote could result, more
discussion ensued.
Councilman Imperial requested assurance from the Chamber that this money is needed toward
advertising to ensure the success of the Jubilee, and that no more money will be asked for.
Ms. Maxwell replied affirmative
Vote resulted:
Yes:
Imperial, Taylor, Bruesch, Clark, Vasquez
No:
None
Absent:
None
Abstain:
None
The Mayor declared said motion duly carried and so ordered. - •
Sgt. Wayne Wallace, Temple Station, reported that Valley Boulevard will be closed between Ivar
and Muscatel. Westbound traffic will be diverted to Ivar, north or south; vehicles traveling eastbound will
have to go north or south on Muscatel. The MTA westbound bus will go southbound on Ivar to Marshall
than Muscatel, then back onto Valley Boulevard to service the bus stop there and vice-versa for the
eastbound buses. Sgt. Wallace continued that reader board lights will be posted on Valley west of
Rosemead Boulevard and on Gernert that through traffic to Valley Boulevard will be closed.
Councilman Taylor suggested that signs also be posted at Valley/Rosemead and Valley/Walnut
Grove to give drivers the option of turning to Mission Drive from Rosemead Boulevard or.Walnut Grove
Avenue rather than diverting at Muscatel or Ivar, in order to soften the impact of cars on the residential
streets. This would permit the bulk of through traffic to be routed around the event, while allowing local
business and event traffic. into the area.
` Mayor Bruesch commented that some forewarning is needed rather than signs at the actual diverted
intersections.
VI. STATUS REPORTS - None
VII. MATTERS FROM OFFICIALS
VIII. ORAL COMMUNICATIONS FROM THE AUDIENCE - None
IX. ADJOURNMENT
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