RRA - Item 3 - Authorization to Attend CA Redevelopment Association Annual Conference, 02/28-03/02, 2001, Montereyajla'~I
ROSEMEAD REDEVELOPMENT AGENCY
TO: HONORABLE CHAIRMAN
AND MEMBERS
ROSEMEAD REDEVELOPMENT AGENCY
FROM: FRANK G. TRIPEPI, EXECUTIVE DIRECTOR
DATE: FEBRUARY 20, 2001
RE: AUTHORIZATION TO ATTEND CALIFORNIA REDEVELOPMENT
ASSOCIATION ANNUAL CONFERENCE, FEBRUARY 28-MARCH 2,
2001, MONTEREY
Attached for your consideration is information regarding the aforementioned conference. This
year's program topics include: Urban Infill Development, Redevelopment Funding,
Infrastructure, and the Politics of Growth. Staff has attended previous conferences and they have
been beneficial to the Agency.
RECOMMENDATION
It is recommended that the Rosemead Redevelopment Agency authorize the attendance of the
Executive Director and Agency Attorney.
AGENCY AGENDA
{TLEitl No. -2-
8838 VALLEY BLVD., ROSEMEAD, CA 91770 • (818) 288-6671 • Telecopier 8183079218
ASK
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CRA ANNUAL CONFERENCE & EXPO
February 28-March 2, 2001
Wednesday, February 28
8:30AM
Registration Opens
1 O:OOAM-10:15AM
Welcome and Overview of Conference
10 Edward J. Tewes, CRA President
10:15AM-11:00AM
Keynote Address -Peter Schrag .
For nineteen years Peter Schrag served as editorial page editor for The Sacramento Bee.
He is the author of many books, including Paradise Lost, California's Experience,
America's Future. He is a visiting scholar at the Institute of Governmental Studies at the
University of California, Berkeley. In Paradise Lost, he examines the relationship
between the politics of retrenchment and the great demographic changes of recent
decades in California. He makes the case for. reinvigorating traditional structures of
representative government.
11:00AM-11:20AM
Refreshment Break
11:20AM-NOON
Keynote Address
NOON-2:OOPM
Awards of Excellence Luncheon
Presentation of the CRA Awards of Excellence. Ten redevelopment agencies will receive
Awards for Excellence. These outstanding, award-winning projects will be featured in a
video. and a presentation ceremony. -
Speaker
Gordon H. Chong, FAIA
2:l0aM-3:10PM
General Session: "City Against Suburb - The Culture Wars"
Professor at the University of Wisconsin-Milwaukee and author of the recently
published book, City against Suburb, The Culture Wars in an American Metropolis,
Joseph A. Rodriquez will discuss the findings in his recent book that examines
Bay Area Battles between the 1960s and 1990s, focusing on cultural struggles between
cities and suburbs in San Francisco, Oakland, San Jose, and Concord. "Urban culture"
and "suburban culture" represent distinct outlooks and ways of life. Cities
once stood for "an openness to unassimilated otherness," and suburbs epitomized
the desire for a cohesive environment where communities and families
flourished. Regional mobility brought the convergence of city and suburb. In
recent decades this convergence of City and suburb had produced what is termed as "cul-
ture wars."
Speaker
'0 Joseph A. Rodriquez
REDEVELOPMENT WORKS!
Monterey Marriott Hotel'
2:1 OPnr5:30PM
Tour 1-Bus Tour of Downtown Salinas Redevelopment-and the National
Steinbeck Center
Much has changed in downtown Salinas since the boyhood days of hometown
author John Steinbeck. Take a bus tour from Monterey to the heart of the nation's
Salad Bowl 20 miles away and discover how Salinas' downtown redevelopment
efforts blend the old with the new. Highlighted redevelopment projects will include
the Salinas. Multi-modal Transportation Center and National Steinbeck Center,
currently. featuring a Smithsonian traveling exhibit on the life and legacy of
Woody Guthrie, and a planned multiplex movie theater project. Finish the tour tasting
premium wines of the Salinas Valley and Monterey County in a restored, turn of the
(last) century building.
3:1 OPM-3:30PM
Refreshment Break
3:30PM-5:00Pm
Keynote Address
As the founder and chairman of American CityVista, CEO Henry Cisneros brings
executive and urban planning experience to the homebmiding joint venture with
Kaufman and Broad in August 2000. He previously served.as president and chief
operating officer of Univision Communications in Los Angeles, the Spanish-
language broadcaster which has become the fifth-most-watched television network in
the nation.
From 1993 to 1997, Cisneros served as the Secretary of the U.S. Department of
Housing and Urban Development. He is credited with initiating a major revitalization
of many of the nation's public housing developments and formulating policies that
have contributed to today's record homeownership rate. Elected in 1981, Mr.
Cisneros was the first Hispanic American Mayor of a major U.S. city, San Antonio. He
also has served as President of the National League of Cities, Chairman of the National
Civic League, Deputy Chair of the Federal Reserve Bank of Dallas, and on the board
of the Rockerfeller Foundation.
Speaker
Henry G. Cisneros, Chairman and Chief Executive Officer, American CityVista
3:30PM-5:00Pna
Tour 2-Walking Tour of Downtown Monterey Redevelopment
The walking tour of downtown will enable participants to gain first hand knowledge
of the commercial and residential projects that have been crucial to invigorating
downtown Monterey.
5:00PM-7:00PM
Welcome Reception
Sponsored by CRA's Presidential Sponsors, this early-evening Welcome Reception is a
perfect opportunity to network with other professionals, meet new people, and catch up
with old friends. Join us in the beautiful Ferrante-Bayview Room atop the Monterey
Marriott Hotel, overlooking Monterey Bay for a spectacular evening. After the reception
you are free for a night in beautiful Monterey.
"t MA ANNUAL CONFERENCE & EXPO
February 28-March 2, 2001
a
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n,
Thursday, March 1
V 7:30AM-8:30AM
Morning Refreshments
r
830W-10:00AM
Track A-Urban Infill Development
Special Places & Streets
Streets, plazas, public art, trees, lighting and banners all have an impact upon the "feel"
of a place. The human reaction to the presence of physical attributes of a place deter-
mines the enjoyment of the place and how often one wishes to return. The speakers for
this session will discuss:
How to create a sense of place through design elements of the built environment
The impact of various architectural solutions in design
Common pitfalls to avoid when considering design alternatives
'U Examples of great streets and places
'@ Criteria to follow in order to create wonderful places
ID Relationship of private buildings and public spaces
Speakers
,U Woodie Tescher, Director of Urban Design and Planning, EIP Associates
S David Mogavero, Principal, Mogavero Notestine Associates
Ig Steven J. Pinkerton, Director of Housing & Redevelopment, Stockton
Redevelopment Agency
8:30AM-10:OOAM
Track B-Redevelopment Funding
Trends & Strategies for Agency Financing
Most redevelopment agencies have increasing amounts of tax increment due to the rise
of real estate values and new investment in project areas. This panel will cover the latest
trends in how redevelopment agencies are funding their operations and projects within
the context of AB 1290 time limits and the current bond market. Speakers will also dis-
cuss potential changes instate-local finance that could affect redevelopment agencies.
IQ How the bond market views California redevelopment agencies
'U How agencies are structuring deals to bring projects to fruition
10 Typical debt-issuance problems that agencies are addressing in this market
NOW the global economy is affecting local financing
F~ What an agency must understand about time limits on project areas
Speakers:
~@ Marc Hughes, Sutro & Co -
S John Knox, Orrick, Herrington & Sutcliffe
10 David Baum, Finance Director, San Jose Redevelopment Agency
ode
REDEVELOPMENT WORKS! r a ; /
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Monterey Marriott Hotel{ r/ in
8:30AM-1 o:ooAM
Track C-Metropolitan Environmental Quality
Infrastructure That Sustains a High Quality of Life
How to mitigate the environmental impacts of growth within an urban context and
build a high quality of life for those who live, work or visit.
Speakers:
S Steve Andrews, Los Angeles Community Redevelopment Agency
10 Sue Sims, Manager, Loan Program, California Environmental Protection Agency
S Kenneth V. La Conde; Vice President, SCS Engineers
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CRA All'JINUAL CONFERENCE M,
February 2.8-IVlarch 2, 2001 07..
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10:00AM 10:20AM
Refreshment, Break
10:20Ar -NooN
Track A-Urban Infill Development
Revitalizing Neighborhoods
How to implement effective strategies for reclaiming deteriorating residential neighbor-
hoods will be the focus of this important session. Many communities have fragile neigh-
borhoods that are on the verge of serious decline. Yet there is a dilemma-resistance to
change and resistance to increased density because of perceived impact upon the quality
of life. The speakers on this panel will discuss ways to successfully address neighborhood
problems: _
fir.. Diagnosing the condition of the neighborhood
10 Effective public education and involvement -
10 Key elements in infill for-sale housing
" Financing neighborhood improvements
. Hard headed strategies that will get you where you want to be
Speakers
'0 Sherm Harmer, The Olson Company
'U Tim Iglesias, Deputy Director and Director of Government and Community
Relations, Non-Profit Housing Association of Northern California
1~ Ed Schilling, Stone & Youngberg
10, William Claggett, Executive Director, Oakland Community & Economic
Development Agency
REDEVELOPMENT WORKS!
Monterey Marriott Hotel
10:20Am-NooN
Track B-Redevelopment Funding
Structuring Development Deals in a Changing Marketplace
The market has been red hot in California for all kinds of real estate deals. As the national
economy slows, deal structuring becomes more difficult. This session will address practi-
cal real estate financing issues for various types of development during the latter phase of
the real estate cycle.
S How lenders view the current real estate market
'U What types of uses are overbuilt and what is still being financed
10 How developers are approaching project financing
'0 Case studies about recent deal structures
Speakers
Larry J. Kosmont, President, Kosmont Partners
Howard Samuels, Senior Vice President, LCOR Public/Private Inc.
Nora Lake-Brown, David Paul Rosen & Associates
10.2OAM-NOON
Track C-Metropolitan Environmental Quality
The Politics of Growth
Ballot box initiatives, NIMBYs, fair share housing allocation, and growth control affect
redevelopment plans and projects. How redevelopment agencies can effectively do their
work within the current political framework.
Speakers
IDD Paul Shigley, Managing Editor, CA Planning and Development Report, Solimar
Research Group
'0 James M. Flint, City Manager, City of Alameda
S Stephen Wahlstrom, Managing Principal, Applied Development Economics
i/
CR! ANNUAL CONFERENCE & EXPO
February 28-March 2, 2001
NOON-1:45PM
Luncheon
Keynote Speaker
2:00PM-3:30PM
Track D-The Analytical Angle
Sifting the Numbers to Forecast the Future
The economic and ethnic diversity of California continues to have profound effect upon
the marketplace. The population of California is projected to grow to 50 million over the
next twenty years. The impact upon the cities of the state and their commercial and
residential markets will be profound. The speakers on this panel will address the use of
demographic analysis to:
'O Determine where to invest your redevelopment resources
'O Demonstrate where the greatest growth will occur
'OO Analyze how growth will affect different types of uses
'O Illustrate how diversity in growth will impact investment decisions .
Moderator
S John Reekstin, Executive Director, Santa Ana Redevelopment Agency
Speakers
Sandra Piccillo, Marketing Manager, Claritis
Cg Allan Kotin, Principal, PCR Kotin _
'O William L. Lee, Senior Vice President, Economics Research Associates
Track E-Leadership
Leadership Qualities For Change Agents
Redevelopment is about community change. Leaders of redevelopment agencies must
skillfully lead their community to embrace change. The leaders on this panel are experi-
enced with the ingredients of effective leadership when change is warranted in a commu-
nity. The speakers will discuss:
~O Skills essential for effective change management -
'O Effective planning for change
'O Initiating the change process
'O The politics of change management
0 Building support for change
Speakers
IO Susan Georgino, Director of Community Development, City of Burbank
1D Sandra Tripp-Jones, City Administrator, City of Santa Barbara
'O Betsv Carroll, Ph.D., Associate Professor of Political Science,
San Jose State University
2:30PM-6:00PM
CRA EXPO EXPERIENCE
REDEVELOPMENT WWWS!
Monterey Marriott Hotel
Friday, !March 2
7:30AM-8:30AM
Morning Refreshments
8:30AM-9:OOAM
CRA Annual Business Meeting
The membership will be presented with an update on the CRA budget, member services,
and goals for 2001.
Speakers
9 Edward J. Tewes, President, CRA
~O William A. Carlson, Executive Director, CRA -
9:00AM-10:1 OAM
Legislative Update
A complete update on all of the, positive and hostile bills that have been introduced
in the legislature, the political outlook and predictions of what lies ahead in this
year's session.
Speakers
'U Kenneth Emanuels, Legislative Representative, CRA
David F. Beatty, McDonough, Holland and Allen
10:1 OAM-1 0:30AM
Refreshment Break.
10:30W-NOON
CRA Committee Meetings
CRA committees will meet to discuss the vital issues of the dav. Observers are welcome to
attend as the committees conduct their business.
0 Brownfields
S Housing Task Force
'U Institute for a Better California
IQ Professional Development
'Q PR & Publications