CC - Item 5A - Request to Participate in the 710 CoalitionROSEMEAD CITY COUNCIL
STAFF REPORT
TO: THE HONORABLE MAYOR AND CITY COUNCIL
FROM: JEFF ALLRED, CITY MANAGER
DATE: JANUARY 8, 2013
SUBJECT: REQUEST TO PARTICIPATE IN THE 710 COALITION
SUMMARY
The City recently received a request to participate in the 710 Coalition in partnership
with the surrounding cities of San Gabriel, San Marino, Monterey Park, and Alhambra.
As proposed, the group will help advocate for the completion of the 710 Freeway from
its current terminus in Alhambra to the Interstate 210 Freeway in Pasadena.
Participation in this coalition will require an annual financial contribution of $6,000 from
Measure R funds to fund strategic planning and outreach efforts to help promote the
successful completion of the Interstate 710 extension.
Staff Recommendation
It is recommended that the City Council authorize the participation in the 710 coalition,
including the payment of membership dues and execution of appropriate agreements.
DISCUSSION
Metro is currently working on an Alternatives Analysis (AA) relative to the Interstate 710
Extension Project (Project). This Project is aimed at attaining the goal of reducing traffic
congestion in areas between State Route 2 and Interstates 10, 210, and 605. After
completion of the AA, work will initiate on an Environmental Impact
Report/Environmental Impact Statement (EIR /EIS). Metro's preparation of the Draft
EIR /EIS is underway and is scheduled to be released for public comment in February
2014. As planned, the final document will be completed in spring 2015.
Several alternatives are currently under consideration by Metro, including the following
alternatives: no build, enhanced transportation systems /transportation demand
management (TSM/TDM), enhanced bus /rapid transit services (BRT), enhanced light
rail transit services (LRT), and the construction of the 1 -710 Freeway connection
between its current terminus in Alhambra and the 1 -210 Freeway.
The City was recently approached by members of the 710 Coalition, a group of nearby
San Gabriel Valley cities advocating for the successful completion of the 1 -710 freeway
extension. The group has asked that the City join the coalition and help participate in
efforts to advocate for the freeway alternative listed above. The 710 Coalition has
I'[W NCB®
City Council Meeting
January 8, 2013
Page 2 of 2
provided a proposal, including a cost estimate and scope of services for the Council's
consideration.
FINANCIAL REVIEW
The funding for participation in the 710 Coalition would be paid through Measure R
monies.
ENVIRONMENTAL REVIEW
The project is categorically exempt from the California Environmental Quality Act
(CEQA) pursuant to Section 15301 (a) of the CEQA Implementing Guidelines.
Submitted by:
Chris Marcarello
Director of Public Works
Attachments:
1. Cost Estimate and Scope of Services
•. f lint
' • STRATEGIES
Estimate Id 29 -0415
Issue Date 12/11/2012
Subject City of Rosemead - 710 Fwy Coalition Support
From Flint Strategies
9 Muirfield Road
Haff Moon Bay, CA 94019
Estimate For City of Rosemead
Jeff Allred
. City Manager
CITY OF ROSEMEAD
8838 East Valley Boulevard
Rosemead, CA 91770
Phone: 626 -569 -2100
Type Description Quantity Unit Price !, Amount
Service j Support of the 710 Fwy Coalition as Described in Attachment A !; 12.00 $500.001, $6,000.00
12 Months, January 1, 2013 - December 31, 2013
Estimate Total $6,000.00
Page 1 of 1
Exhibit A
• With input from the City and other Coalition members, formulate both
short-term and long term strategic plans to promote the successful
completion of the 1 -710 Extension project;
• Work closely with the City and Coalition members to determine and
develop the content of messaging in support of the 1 -710 Extension
project;
• Organize and conduct regular meetings with 1 -710 Coalition members to
discuss strategies and report on progress;
• Obtain letters and /or resolutions of support from cities and agencies that
will benefit from the 1 -710 Extension project;
• Obtain letters and /or resolutions of support from regional, state and
federal agencies that promote efficient transportation and regional
circulation;
• Prepare press releases and public service announcements as warranted
for review of Coalition members prior to transmittal to the media;
• Develop and maintain a current list of media outlets and contacts for
transmittal of news and information related to the 1 -710 Extension project;
• Create an interactive website and integrate social media as part of a
project communications program;
• Review and prepare written comments regarding the Draft EIS /EIR for
transmittal to the Los Angeles County Metropolitan Transportation
Authority (Metro);
• Attend and arrange for project advocates to attend public hearings and
meetings and provide testimony on the record where the 1 -710 Extension
project is scheduled for consideration.