CC - Item 5A - Discussion of Garvey Avenue Bridge Banner Programv
ROSEMEAD CITY COUNCIL
- STAFF REPORT
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TO: THE HONORABLE MAYOR AND CITY COUNCIL
FROM: BEN KIM, CITY MANAGER VA
DATE: JANUARY 27, 2026
SUBJECT: DISCUSSION OF GARVEY AVENUE BRIDGE BANNER PROGRAM
SUMMARY
The City of Rosemead does not currently have a formal banner program for the Garvey Avenue
Bridge. At a previous meeting staff was directed to bring ideas for a program to the Council for
discussion. Staff have interest in utilizing banner displays at this prominent location to promote
community pride, and seasonal messaging. The Garvey Avenue Bridge offers a centralized and
impactful location for such displays should City Council wish to pursue a formalized program.
This item is being brought forward by staff for discussion and guidance from the City Council.
DISCUSSION
The Garvey Avenue Bridge is a highly visible corridor and serves as a key gateway into the City,
presenting an opportunity for enhanced branding. Establishing a banner program for the Garvey
Avenue Bridge would allow the City to implement consistent standards and oversight for banner
use at this location. Key considerations include:
• Gateway Enhancement: The Garvey Avenue Bridge functions as a major entry point
into the City, making it an appropriate location for banners that reflect civic identity and
community values.
• Design Standards: A formal program would allow staff to develop guidelines for banner
size, materials, color palette, and messaging to ensure a cohesive appearance.
• Safety and Structural Considerations: Any banners installed would need to be securely
mounted to existing poles using approved hardware and installed at heights that do not
interfere with traffic visibility. Wind load and weather exposure would be critical factors
due to the bridge's location. Mounts were previously installed but have not been used in
many years.
Installation and Maintenance: Installation and removal would require coordination
with Public Works. Ongoing maintenance and periodic replacement would be necessary.
AGENDA ITEM 5.A
City Council Meeting
January 27, 2026
Page 2 of 2
• Content and Use Limitations: A potential program could limit banner content to City -
sponsored events, seasonal themes, or community pride messaging, while prohibiting
commercial, political, or non -City advertising unless otherwise directed by City Council.
• Duration of Display: Establishing defined display periods would ensure banners remain
timely and visually appealing while avoiding overuse.
While there is currently no banner program for the Garvey Avenue Bridge, the location presents
an opportunity to enhance the City's visual identity and promote civic pride. Establishing a
formal program would allow for clear guidelines, improved safety, and consistent messaging.
STAFF RECOMMENDATION
It is recommended that the City Council discuss and provide further direction to City staff.
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There is no immediate fiscal impact associated with this discussion item. Should City Council
direct staff to develop a formal banner program, staff would return with cost estimates related to
banner design, production, installation, and maintenance for Council consideration.
STRATEGIC PLAN IMPACT
The policy is consistent with the 2030 Strategic Plan' s Goal D "Parks and Programs".
PUBLIC NOTICE PROCESS
This item has been noticed through the regular agenda notification process.
Submitted by:
Tom Boecking
Director of Parks anecreation
Attachment A: Garvey Avenue Banner Program Design Samples
Attachment A
Garvey Avenue Program Design Samples
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